Among the new energy vehicles, BYD Han EV (parameter picture) has always had a good sales volume. In the past May, the sales volume also exceeded 10,000 units, which still has a high popularity in the market. The 2022 model has also been improved in battery life, with a maximum battery life of 715 kilometers. At present, BYD Han EV is selling a total of 8 models, of which 4 models are 2022, and the price range is 269,800 ~ 329,800. We recently experienced the 715KM flagship model of the Han EV 2022 Genesis Edition with the official guide price of 287,500. Today, let’s talk about this car.

Stylish appearance, in line with the public aesthetic;

In terms of appearance, the 2022 BYD has only made some minor adjustments, and the front face looks more concise. The headlights on both sides of the front are long and narrow, and are connected by a bright chrome trim, and the Chinese character logo in the middle is very recognizable. In addition, the raised ribs on the hood with the black lower surround below add a sense of strength and movement.

Viewed from the side, the lines of BYD Han EV are very smooth and have good flow linearity. The suspended roof and the shape of the big slip back make the body look slender. The sharp double waistline design, hidden door handle, chrome-plated identity nameplate and chrome trim of the side skirt car create a good fashion atmosphere. In terms of size, the length, width and height of BYD Han EV are 4995x1910x1495 mm and the wheelbase is 2920 mm respectively. The size has reached the level of medium and large family cars.

The tail shape of BYD Han EV is relatively simple, and the through taillights are blackened, and the interior is decorated with elements similar to "Chinese knots", which looks better after lighting. The bottom is surrounded by black to highlight the layering.

Interior configuration and space performance:

Entering the car, BYD Han EV adopts a classic "T" layout, with reasonable distribution of functional areas and convenient operation. The multifunctional steering wheel covered with leather has a good grip. The 12.3-inch full LCD instrument screen in front of the steering wheel displays all kinds of information of the vehicle. In addition, this car is equipped with the HUD head-up display function, which is convenient for the driver to check the vehicle information. The 15.6-inch floating central control panel in the central control area is eye-catching, with a built-in intelligent car system, which supports online GPS navigation, Hicar, car networking and OTA upgrade. Various entertainment apps can meet the needs of young people for car entertainment.

In terms of assisted driving, BYD Han EV is equipped with L2 automatic driving function, which supports lane departure warning, lane keeping assistance, lane merging assistance, road traffic sign recognition, adaptive cruise and full-speed adaptive cruise. At the same time, it is also equipped with 360 panoramic images, 540 panoramic images, panoramic sunroof opening, keyless entry, remote start and other functions. In terms of configuration, it is still relatively rich, which can effectively improve driving safety.

As a medium and large family car, BYD Han EV has a good space performance. The front seat is designed in one piece, and the leather filler is also full. In addition, it supports electric adjustment, heating, ventilation and seat memory functions, which has a degree of comfort.

Adjust the comfortable driving posture in the front seat, and the experiencer with a height of 172CM will have plenty of room when he comes to the back, and there will be about three punches in the leg space. Because this car has a big slip-back shape, it will have a certain impact on the head space in the back row, but there will also be nearly one punch. Coupled with the blessing that can open the panoramic sunroof, there will be no sense of oppression. In addition, the almost flat platform is also a plus item, even if the passengers sitting in the middle can maintain a comfortable sitting position, they will not "squat".

In terms of storage space, the trunk space of BYD Han EV is not very large, but the opening is low, which is convenient for taking and putting luggage, and the internal space is relatively flat, which can put down two suitcases of about 20 inches. In addition, it is also equipped with an electric tailgate, which is very convenient to use.

Power and endurance performance:

In terms of power, this BYD Han EV adopts the layout of a front-mounted single motor, with the maximum power of 180 kW and the maximum torque of 350 Nm. This power system is not dragging its feet when driving in the city, and its dynamic response is relatively fast. You can get good feedback by pedaling lightly, and you can be handy when starting or overtaking. In addition, like most trams, Han EV runs smoothly and its power output is very linear. McPherson-style independent suspension+multi-link-type independent suspension chassis design and adjustment are relatively comfortable, and some fine shocks can be well filtered out, even if there are some speed bumps and potholes in the car, there will be no obvious bouncing feeling, which has better riding comfort.

In terms of battery life, the official battery life of this car is 715KM, which is improved compared with the 605KM long battery life version of the 2021 model. At the same time, it supports fast charging mode, and it takes only half an hour to charge from 30% to 80%. Longer battery life itself has reduced certain battery life anxiety, and with the blessing of fast charging mode, battery life anxiety is further reduced, which can meet more car scenes. Whether it is traveling in the city or going out for a long trip, it can be satisfied.

Car cost:

From the perspective of vehicle cost, the cost of electric vehicles is lower than that of fuel vehicles.

From the maintenance point of view, the first maintenance of BYD Han EV is carried out at the time of 5,000 kilometers or three months, and only some routine inspections are needed, and the cost is not much in 300 yuan. After that, the maintenance frequency should be 20,000 kilometers or once every 12 months.

In terms of energy consumption, according to the official power consumption of 13.5kWh/100km, if the household electricity consumption is 0.56 yuan/kWh, the electricity bill for driving 20,000 kilometers by Han EV is about 1,512 yuan, which is only 126 yuan per month when the mileage of driving 20,000 kilometers a year is added. Compared with the current "high" oil price, it is really cost-effective. However, this is only in the case of a household charging pile. If there is no charging pile at home, you need to go to a third-party charging pile to charge, and the cost will be relatively expensive. This depends on the actual use, but it should not be more expensive than the oil price.

Generally speaking, the performance of BYD Han EV is relatively balanced in all aspects, the appearance is fashionable and conforms to the public aesthetic, the interior has a certain texture and rich configuration, and the interior space can also meet the needs of family cars. In addition, from the point of view of battery life and power performance, the battery life of 715 kilometers can meet most people’s car scenes, and the power is strong and easy to drive. The most important thing is that the cost of car use is really much more affordable than that of fuel vehicles, which is a good model. So in the end, what do you think of this BYD Han EV? Welcome to have an interactive discussion with us in the comment area.

　　 Recently, BYD officially released the rendering of Qin PLUS interior. The new car adopts a brand-new interior design, which is simpler and more fashionable than other BYD models. At the same time, it will be equipped with BYD’s newly developed Xiaoyun plug-in special 1.5L high-efficiency engine, which has a thermal efficiency of 43%. This parameter also makes it the world’s highest thermal efficiency production gasoline engine.

　　 Specifically, the interior of Qin PLUS is mainly designed to run through parallel lines, with a clear overall level and a great sense of quality. Among them, the center console continues the horizontal wide and embracing design elements, showing vitality and dynamic. A large number of instrument panels are designed in a suspended manner, which greatly enhances the sense of advanced, but also can bring users a broader visual experience. In addition, Bydhurst central control area presents a simple and avant-garde style.

　　 BYD’s proud "Dragon Face" can be used on Qin PLUS, but it incorporates brand-new design elements. The large-mouth air intake grille at the front of Qin PLUS is not only huge in area, but also has a lattice design inside, which greatly improves its recognition. The chrome-plated decoration that runs through the front of the car not only divides the air intake grille into upper and lower layers, but also raises it on both sides of the front of the car. The ingenious design connects the headlight group with the middle net, which enhances the layering of the front of the car.

　　 The side of Qin PLUS has a smooth body shape, and the body posture with low front and high back creates a visual effect of diving forward. The new car has also designed a small triangular window at the C-pillar position, which is expected to bring better lighting effect to the rear passengers.

　　 In terms of the tail, Qin PLUS adopts a tail design with a slip back, and the rounded design style also makes the new car look more atmospheric. In addition, the horizontal lines at the tail and the downward curved design widen the overall visual effect.

　　 The penetrating taillights of the new car have been blackened and full of mystery. A unique dart design is added into the lamp cavity, which creates a full sense of movement and further improves the recognition of Qin PLUS. BYD’s famous "BUILD YOUR DREAMS”slogan has also been upgraded on Qin PLUS, which adopts the latest font design and has a stronger sense of exquisiteness.

　　 In terms of power, Qin PLUS based on BYD’s brand-new DM-i platform will be equipped with brand-new power systems, including Xiaoyun 1.5L naturally aspirated engine newly developed by BYD. According to the news obtained so far, the thermal efficiency of this engine has reached an astonishing 43%, which is even higher than M20C engine under Toyota TNGA framework (41%). It is reported that Qin PLUS equipped with Xiaoyun 1.5L plug-in hybrid system can achieve a low fuel consumption performance of 3.8L/100km even in the state of power loss.

　　 (Text: Pacific Auto Network Xiong Ruifeng)

The Deep Blue G318 was unveiled on March 18th, and it is expected that the new car will officially meet with you at the Beijing Auto Show. As there is no official listing at present, the price has not been announced.

The dimensions, length, width and height of the new car are 5010mm/1985mm/1960mm respectively, and the wheelbase is 2880mm. In terms of size, dark blue G318, tank 400 Hi4-T and Equation Leopard 5 are competitors. Therefore, in terms of selling price, Deep Blue G318 should overlap with them, probably in the range of 250,000 to 300,000.

Since the real car has appeared, we will focus on the car itself in this article. All the points mentioned in this paper are based on the contents presented by the exhibition car, and the officially sold version may be changed.

From the outside to the inside, let’s first pay attention to the design.

In appearance, the new car design has a strong hard-core off-road flavor, with tough lines and square outlines.

On the front face, a closed front grille is used above, and the opening of the water tank for heat dissipation is placed in the lower half. This makes the whole front face feel very new energy.

Starting from the front bumper, the rear wheel arch, side skirt and rear bumper are all made of plastic. Because there is no paint, you don’t have to worry about scratching when going out for cross-country clearance. This design is in line with the hard-core cross-country style.

The original roof is equipped with luggage racks and spotlights, and the embellishment of spotlights further strengthens the overall off-road atmosphere. However, spotlights also increase the height of the roof, so you should pay attention when you go to some lower basements. This car offers two options: traditional shock absorption and air suspension. If you buy an air suspension model, remember to lower the body when you go to the basement.

In terms of power, the new car uses Super Extended Range 2.0, and the energy consumption data of this system is good. Under CLTC standard, the fuel consumption level of long-distance extended range can reach 6.7L/100km, and the pure electric endurance in urban areas is 190km. Of course, this is only test data, which shows how to need real vehicle road test.

The high-profile model adopts front and rear dual motors, with a total motor power of 316kW and an acceleration of 6.3 seconds per 100 kilometers. The middle and low-profile models use a rear single motor with a motor power of 185kW.

In terms of battery life, this car uses a 35-degree battery and a 60L fuel tank to store energy. The cruising range of CLTC in urban areas is 190 kilometers, and the cruising range of full oil and electricity is about 1,000 kilometers.

Deep blue G318 adopts a load-bearing body structure, and uses the suspension form of front double wishbone and rear five links. There are two options for shock absorption: traditional mechanical suspension and intelligent suspension. The intelligent suspension uses air suspension and CDC variable damping shock absorber, and is equipped with active magic carpet suspension system.

The initial state of the vehicle ground clearance is 300mm, with an adjustment interval of three centimeters rising and four centimeters falling, totaling seven centimeters.

The hardware of the transmission system is still good, and the high-equipped four-wheel drive model is equipped with two locks. Deep blue G318 is equipped with the same in-situ U-turn function as all kinds of new energy off-road vehicles in recent years. The U-turn radius announced at the press conference is 3.2m.

It is different from the U-8 tank U-turn, and dynamically it is more like the Leopard U-turn of Equation Leopard. Its realization logic is also different from that of the Leopard U-turn. Take the left U-turn as an example. When the rudder is full, it will lock the left front wheel and the right rear wheel first, then the right front wheel will turn forward and the left rear wheel will turn backward. Personally, I think that all kinds of off-road vehicles equipped with in-situ U-turn function are more technical skills.

To sum up, the Deep Blue G318 is a hard-core off-road vehicle in design. Its power and transmission hardware are good, and it is believed that it will have a good performance under off-road conditions. At present, the price has not been announced. Let’s look forward to its official listing at the Beijing Auto Show.

In the car home Tianjin Promotion Channel, we are pleased to announce that there is a limited-time promotion. This luxury SUV can now enjoy a discount of up to 10,000 in Tianjin, with a starting price of only 279,800. As a car with excellent performance and excellent quality, Zhiji LS7 now offers attractive prices, giving more consumers the opportunity to own a high-quality car. Please click "Check the car price" in the quotation form to get the specific preferential information in your area and strive for higher discounts.

Zhiji LS7 is a luxury SUV with a sense of technology and futurity. Its front face design adopts a streamlined shape, showing a strong sense of movement and strength. The air intake grille adopts a closed design, which highlights the identity of the electric vehicle. At the same time, it is matched with chrome decoration and LED headlights, making the whole vehicle more recognizable and fashionable. The body lines are smooth, showing smooth curved surfaces and tough edges and corners, which shows its strong sports atmosphere. The overall style is simple and atmospheric, which highlights the high-end positioning of Zhiji automobile brand, and at the same time, it has a sense of fashion and technology, which makes people unforgettable.

Zhiji LS7 is a medium and large SUV with beautiful lines. Its body length, width and height are 5049 mm, 2002 mm and 1731 mm respectively, and its wheelbase is 3060 mm, providing sufficient interior space. The car has a front track of 1700 mm and a rear track of 1715 mm, and is equipped with front and rear tires of 255/55 R20 and 275/50 R20 specifications, providing excellent grip and comfortable driving experience. The side lines of the car are smooth and dynamic, showing a sense of modernization and luxury. In addition, the car is equipped with 22-inch rims, which adds a sense of fashion and strength to the whole car.

The interior design of Zhiji LS7 is very modern, adopting a simple and exquisite style to create a comfortable and luxurious driving experience. The steering wheel is made of leather, and it is electrically adjusted up and down+front and back, so that the driver can easily find the driving posture that suits him best. The central control screen has a size of 26.3 inches and is equipped with a voice recognition control system, which can control functions such as multimedia, navigation, telephone and air conditioning, providing a more convenient operation experience. The front and rear rows are equipped with Type-C and USB interfaces, which are convenient for connecting devices for charging. The seat is made of imitation leather and genuine leather. The main driver’s seat supports front and rear adjustment, backrest adjustment, height adjustment (4-way) and lumbar support (4-way). The co-pilot seat supports front and rear adjustment, backrest adjustment, height adjustment (2-way) and lumbar support (2-way). The front seat is also equipped with heating function. The rear seats can be laid down in proportion, providing a more flexible space layout. In a word, the interior design of Zhiji LS7 is both comfortable and practical, which brings more pleasant driving experience to drivers and passengers.

Zhiji LS7 is equipped with a powerful engine with a maximum power of 250 kW and a maximum torque of 475 N m.. This engine can not only provide excellent power performance, but also has the characteristics of high efficiency and energy saving. During driving, it can quickly respond to the driver’s instructions and provide abundant power for the vehicle. Whether it’s accelerating or climbing, Zhiji LS7 can handle it easily. At the same time, the high efficiency of the engine also ensures its fuel economy, allowing drivers to enjoy driving pleasure while reducing fuel consumption and achieving more economical and environmentally friendly travel. In a word, the engine performance of Zhiji LS7 is excellent, which brings excellent driving experience to drivers.

In this survey, we were lucky enough to interview the owner of Zhiji LS7, the owner of car home. He is full of praise for the appearance and interior of Zhiji LS7, especially its streamlined modeling and technology-conscious screen design. He said: "I was deeply impressed by the appearance and interior of the Zhiji LS7, especially the sporty shape and the technology-based multi-screen design, which really won my heart." This also fully reflects the design intention of Zhiji LS7, which fully considers the needs and preferences of the owners, both in appearance and interior, and brings excellent driving experience to the owners. Thanks to the support and love of car home car owner @ Shanghai Cheyou 8013786 for Zhiji LS7, we believe that Zhiji LS7 will become the choice of more car owners and bring them better driving experience and enjoyment.

On April 18th, 2024, () the concept of "Xiaomi Automobile" was added.

According to the data of straight flush, the reason for being selected is: 2023 Annual Report: the company’s main customers are well-known domestic vehicle manufacturers such as SAIC Volkswagen, SAIC General Motors and SAIC Passenger Cars, and have established stable cooperative relations with many new energy vehicle manufacturers such as Tesla, LI and Xiaomi Automobile.

The company’s conventional concepts include: new energy vehicles, Tesla, and a quarterly increase.

Recently, AITO Wujie M5 Advanced Intelligent Driving Edition (Wujie M5 Intelligent Driving Edition) has carried out a large-scale in-depth media test drive throughout the country, showing its hard-core strength in the field of NCA intelligent driving in urban areas for the majority of media friends. Wenjie M5 Intelligent Driving Edition is equipped with HUAWEI ADS 2.0 Advanced Intelligent Driving System (HUAWEI ADS 2.0), which shines brilliantly in the actual urban sections and gives a perfect performance of nearly perfect score. At the same time, the powerful power system of the M5 Intelligent Driving Edition and the top experience of HarmonyOS Intelligent Cockpit 3.0 make its name "Double Intelligent Ceiling" worthy of the name.

You can "see" the road without relying on high-precision maps.

The M5 intelligent driving version of Wenjie is equipped with HUAWEI ADS 2.0, which realizes the NCA intelligent driving navigation without relying on high-precision maps. Recently, Yu Chengdong, managing director of Huawei, CEO of BG and CEO of BU, a smart car solution, said that the M5 version of Zhijie has started the nationwide large-scale delivery of new cars, and the latest version of the system will be officially upgraded by OTA at the end of June, bringing better smart driving experience to users. It is expected that in Q3 this year, 15 cities will be opened for commercial use without maps, officially opening a new era of high-level intelligent driving in urban areas.

Thanks to the multi-sensor fusion perception system, Wujie M5 Intelligent Driving Edition combines with road prediction neural network to realize the correlation of traffic elements, topological reasoning of road structure, and the matching between navigation map and real road, so that cars can "see" the road. HUAWEI ADS 2.0 can help drivers get rid of the trouble of taking care of mobile navigation while driving, give full play to the advantages of NCA’s intelligent navigation function, and realize a wider range of point-to-point high-order intelligent driving on the road, which is not only safe and reliable, but also makes driving easier.

The sense of security of intelligent driving also comes from accurate identification and accurate prediction of potential dangers. Not only in the highway section, but also in the urban section where people commute on weekdays, in the face of the scene of traffic and mixed people and cars, obstacles in the white list such as people and cars can be accurately identified by the fusion perception BEV bird’s eye view network in HUAWEI ADS 2.0 under the "God’s perspective". On this basis, abnormal obstacles such as water horses, mounds or sundries, fallen trees, etc., which are not listed on the white list, can also be pioneered by GOD’s general obstacle detection technology in the industry, and accurately capture and avoid risks through the simultaneous input of lidar and visual meeting.

After AI training, Wenjie M5 Intelligent Driving Edition has built a rich scene library to deal with various difficult scenes. When the right-hand vehicle overtakes, the left-hand vehicle comes from the rear, and there are big cars driving in front and behind, etc., on the premise of ensuring safety, the vehicles can make their own decisions and take actions such as slowing down and merging and speeding up overtaking. Whether it’s a "ghost probe" where the other side’s car is dazzling and the driver’s vision is blocked, or it encounters bad weather and insufficient light, HUAWEI ADS 2.0 can cope with and resolve it, and incorporate practical experience into its own database, and continue to iterate and optimize, becoming more and more like an "old driver" with rich practical driving experience.

Intelligent at the same time, performance is not inferior.

Not only that, the M5 version also has a 4-second acceleration performance, which brings strong power output to drivers. At the same time, its super-long cruising range reaches 1400km+, providing users with more lasting driving pleasure and convenience. Wenjie M5 Intelligent Driving Edition upgraded the all-aluminum chassis, replaced it with 1.5T all-aluminum four-cylinder range extender 4.0, and successfully "slimmed down" 20kg. Comprehensive weight reduction and HUAWEI DriveONE intelligent electric drive platform, combined with front double wishbone and rear multi-link suspension configuration, provide sports car-level handling performance.

Under the condition of full fuel and full charge, the maximum comprehensive cruising range of the extended range version (rear drive) of the M5 intelligent driving version is 1425km, and the pure electric cruising range of CLTC is upgraded to 255km. Even if you travel across provinces in go on road trip for a long distance, you can make sure that you don’t need to replenish energy frequently. The Wujie M5 pure electric intelligent driving version is equipped with a golden four-wheel drive combination consisting of a front AC asynchronous motor and a rear permanent magnet synchronous motor, which gives perfect consideration to power and economy. HUAWEI DATS dynamic adaptive torque system also greatly reduces the shaking of vehicles on bumpy roads, greatly improves driving comfort, and brings users top-level driving control, stronger power, lower energy consumption, quieter driving experience and more comprehensive safety protection.

On the other hand, in terms of passive safety, the M5 intelligent driving version is armed to the teeth. Advanced body structure design and high-strength body materials make the vehicle more sturdy and stable, and provide reliable passive safety guarantee for drivers and passengers. No matter what kind of accident, passengers can always get the most effective protection.

This large-scale national media in-depth test drive, asked the M5 version of the smart drive to get a wide range of good feedback from the media, affirming its excellent smart drive experience and excellent product strength. Nowadays, the M5 version of Zhijie has been delivered nationwide on a large scale, bringing consumers a brand-new experience of high-level intelligent driving. With the large-scale delivery of the M5 Smart Drive Edition and the implementation of the 15-city map-free plan in Q3, we are moving towards a smarter and safer travel era. Let’s look forward to the great changes that technology will bring to our future life!

In [car home Hangzhou Special Promotion Channel], we are pleased to announce that a limited-time special offer is under way! As a high-profile SUV model, the price of Xingyue L Zhiqing in Hangzhou has dropped to 152,700 yuan, with a maximum discount of 0.7 million yuan. If you are interested in this model, you may wish to click "Check the car price" in the quotation form to get a higher discount. Xingyue L Zhiqing has excellent power performance and intelligent configuration, and it is a car choice that you should not miss.

Xingyue L Zhiqing is a modern SUV, and its design is full of strength and movement. The front face adopts a large air intake grille and sharp LED headlights, which is very domineering. The body lines are smooth, and the overall style is fashionable and dynamic. The side adopts streamlined design, creating a very dynamic atmosphere. In addition, Xingyue L Zhiqing is also equipped with a large-size rim and a sports brake system, which further highlights its sports style. Generally speaking, the design of Xingyue L Zhiqing is excellent, and people can be attracted by its unique charm at a glance.

Xingyue L Zhiqing is a medium-sized SUV with a length * width * height of 4795*1895*1689mm, a wheelbase of 2845mm, and a front and rear track of 1610 mm.. It has streamlined side lines and dynamic rim design, with 245/45 R20 in tyre size and 245/45 R20 in tyre size. These design elements make Xingyue L Zhiqing more fashionable and dynamic in appearance, and also provide better handling performance and driving experience.

The interior design of Xingyue L Zhiqing is exquisite and atmospheric, with black and brown color scheme, creating a noble and comfortable atmosphere. The steering wheel is made of leather material, which feels comfortable and supports manual adjustment up and down and back and forth, which is convenient for drivers to adjust their driving posture. The 12.3-inch central control screen has a large size and clear display effect, supports voice recognition control system, and can control multimedia, navigation, telephone, air conditioner, skylight and window. There are two USB/Type-C interfaces in the front row and one USB/Type-C interface in the back row, which is convenient for charging. The front seats are made of imitation leather. The main driver’s seat supports front and rear adjustment, backrest adjustment, height adjustment and lumbar support, and the co-pilot’s seat supports front and rear adjustment and backrest adjustment. The main driver’s seat is also equipped with heating and ventilation functions to provide a better driving experience. The rear seats support proportional tilting to provide more space for passengers.

Xingyue L Zhiqing is equipped with a 1.5T 163 horsepower L4 engine with a maximum power of 120 kW and a maximum torque of 255 N m.. The engine adopts an advanced 3-speed DHT gearbox, which can provide a smooth shifting experience and efficient power output. The engine can provide sufficient power for the vehicle, so that the driver can easily control the vehicle and perform well in various road conditions. In addition, the engine also has excellent fuel economy performance, which can bring a more economical and environmentally friendly driving experience to car owners.

In the evaluation of car home’s car owners, she praised the appearance and interior of Xingyue L Zhiqing. She said that she likes the color of the vehicle very much, especially the design of the protruding middle net, which makes her feel younger. It can be seen that the exterior design and interior quality of Xingyue L Zhiqing are excellent, which can attract consumers’ attention. In addition, the car is also equipped with intelligent engine technology, which can provide a smarter driving experience and make consumers feel more convenient driving pleasure. If you are looking for an SUV with stylish appearance, exquisite interior and excellent performance, Xingyue L Zhiqing is definitely a good choice.

"I am looking for a travel partner on May 1, and my friends have all gone home. I don’t want to go out to play alone."

"Take a reading partner and share the list of books recently read and planted grass with each other."

Recently, partner culture is very popular on the Internet. Partner, a new social relationship, focuses on precise companionship in the vertical field. According to different personal needs, it can be subdivided into "online at any time and lose contact after work", "paid toilet, two-person trip", and "like-minded, go to the dining hall together". During the May Day holiday, many people posted on social platforms, asking for "travel partners" to travel together.

Source: Little Red Book

There is no doubt,Partner, a relationship between close friends and strangers and linked by interests, has become a new favorite of young people.. In Tik Tok, the topic of # rice partner has been played 5.95 billion times, and the number of # game partner has been played 4.62 billion times. The traffic is remarkable.

In Xiaohongshu, the "trend distribution center", he boarded the hot search platform by "looking for a meal partner", and the user @ Xiaoxing Chip "opened his mind" in Xiaohongshu: just have a new meal partner, go to the store with the meal partner, and unlock a restaurant that he always wanted to go but didn’t make it. In the notes, she described in detail the precautions before, during and after the blind date, and won 12,000 praises.

At the same time, Xiaohongshu has also set off a wave of online "looking for partners", and users have written down their own "professional counterparts" to open up their own circle of friends in addition to traditional acquaintances.

Behind the prevalence of "partner culture", does it reflect the new social solution of Xiaohongshu?

01. Find a partner in Xiaohongshu

"I don’t know if I came back from my nap. In short, I fell asleep smoothly today, and I didn’t feel like I had a headache before. "

In Xiaohongshu, @ Yangyangzi loves to fish, so she took a photo. She covered a blanket with her nap and huddled on a mat about 1 meter in Zhang Kuan, sleeping soundly on the office floor. The existence of a nap partner makes the nap time in the office instantly warm and natural.

Of course, some people get their partners, and some people lose their partners. After the partners who eat together at work leave their jobs, Ms. @ Bajiao posted in Xiaohongshu to express her pain, but the roar of "Swallow, can’t I live without you?" Swallow didn’t win the return of the other party.

Xiaohongshu blogger @ Yangyangzi loves fishing, @ Ms. Banana

Partnering is gradually becoming a new social trend.. Choose incense between going to work and making progress, choose funny young people between making money and making friends, and choose partners between strangers and close friends.

According to the data of DT Research Institute, more than half of the people have at least one partner, and more than half of them want to have a partner. Only 4.2% of the total number of people explicitly refuse to socialize with their partners. At the same time, the qualities that people value most in the partner are congenial, easy-going and generous, which can be called the "three virtues" of the partner and also reflect the relationship needs of contemporary young people.

When the existing interpersonal relationship is not enough to meet their own communication needs, it is particularly important to find a partner who shares their hobbies.

In Xiaohongshu, you can also brush a variety of "seeking partners" notes.. In a note looking for a "weekend partner", blogger @-ZQ. explained his hobbies and needs for a "partner" in detail. For her, finding a partner is because "there are a lot of ideas but not many of them have been realized. Friends are all in love at work, not always dating." The "light relationship" between strangers and close friends can fully meet her needs.

In addition, there is also a "reading partner". Bloggers hope that two people can inspire each other, give each other different opinions and thoughts, "hug each other", and hope to relieve anxiety through hugging, "make an appointment with each other", find good mountains and waters to take photos together, and improve each other’s portrait skills … NoWhether it is a flat or refined version of intimate relationship, these notes bear the curiosity and expectation of young people to broaden their social circles, and there are many people in the comment area who raise their hands to sign up.

In Xiaohongshu, there are also a few notes sharing their happy experiences after finding like-minded partners. After successfully finding a travel partner who can travel together, the user @ Gungun wants to lose weight and released his experience of a half-day trip to the zoo+dazzling rice, detailing his happiness after "team success". This kind of social relationship, which does not need daily maintenance, only meets each other’s needs, has its charm.

Little Red Book users @ Gungun wants to lose weight, @-ZQ.

There is also Xu Zhong who has the same experience. Previously, Xiaohongshu had pushed her some mbti-related analysis and stalk maps. When she was writing a little red book, she came across an "INTP making friends". The other party was not in the same city as her, but their interests and hobbies overlapped. After quickly leaving a message under this note, she quickly received a reply from the other party. Soon after, the chat battlefield between the two sides moved to WeChat, and both of them felt that the chat fit was very high. "I discovered the other me to some extent."

Of course, "finding a partner" is not completely risk-free. Short and fast social interaction may also bring "throwing the sun" friendship, or accurately "stepping on the thunder" during travel.

Source: Little Red Book User @ Refueling Duck, @Lillian Notes

In Xiaohongshu, a user posted a warning, "Don’t trust the posts that find chat partners", and listed all kinds of wonderful things that she encountered when looking for chat partners, including but not limited to asking Su Yanzhao when chatting partners came up, posting just to add heat to her account.

Even a carefully screened partner can be disappointing. The "seekers" who thought that their desire to express and talk would be completely accepted by the other party only found that this kind of social interaction itself was like "unpacking the blind box" after adding the other party’s friends. The expected high-quality chat always ended in the other party’s almost no reply, and then they realized that "they would never find a chat partner again" and "it was too internal friction to wait for the chat partner to reply to the message every day", and they were determined to turn the focus of their lives back to themselves.

02. Young people "find a partner", and the base camp is in Xiaohongshu.

It seems that this is not the first time that Little Red Book has shown its social potential.

Outdoor sports may be one of the earliest social dividends. Previously, Xiaohongshu was known as a trend culture distribution center, and the frisbee sports and camping that young people were keen on made their fortune in Xiaohongshu. Taking Frisbee as an example, this sport, which is not very popular, has attracted a large number of trendy men and women to punch cards, and the crowd increment has been significantly improved. With the blessing of professional events and clubs in the later stage, it has gradually become a national trend.

At present, Little Red Book is still the most active platform for Frisbee. Under related topics, many people directly link it with social activities, especially after it is linked with "making friends in the same city", the sport quickly expands its circle and becomes a trend social way.

Source: Little Red Book

Nowadays, the "partner culture" is on fire in Xiaohongshu, and there are also many notes with the topic of "finding partners" to find "alliances" in outdoor activities such as frisbee, camping and hiking.In essence, this has become a new social way for young people.These notes often have labels such as "Making friends in the same city" and "Where are you going on XX weekend", while searching for keywords in Xiaohongshu, the topic of "Making friends in Beijing" has been viewed more than 93 million times, and the social genes of the platform can be seen.

The "partner culture" gives young people a breakthrough in socializing in Xiaohongshu. What’s more interesting is that these social behaviors may not be the result of the official intentional guidance, but more based on the spontaneous generation of the platform ecology, and then the official traffic blessing will help the rapid growth of the content sector.

Why the little red book? Kasi believes that Xiaohongshu takes a path of "content-driven socialization and social consumption". The real sharing atmosphere of the platform, the low threshold of graphics and text, and the strong willingness of users have jointly created the social potential of Xiaohongshu.

In essence, Xiaohongshu is still a comprehensive content exchange community based on UGC, and users’ individual experience sharing and grass shopping strategies almost account for half of the content in the station. With the expansion of the life dimension covered by the platform, "sharing" and "truth" have become the core keywords of Xiaohongshu’s self-creation in recent years.

When talking to Liu Qing, Xiaohongshu COO Conan said, "Many platforms are more about recording and self-expression. What we cut in at that time was sharing. Sharing must be hoping to help others, encourage sharing itself, and become a community atmosphere, making everyone more willing to share. "

Xiaohongshu understands the user’s behavioral logic. When individual experience is not enough to support an action, they often refer to the opinions of others, and such content can be found everywhere in Xiaohongshu, such as platform questioning posts and raiders posts; At the same time,The community culture of Xiaohongshu is divided into interest and hobby. When interest becomes an important link in the link relationship, socialization naturally comes into being.

In Xiaohongshu, dating, looking for a partner, cooking tea around the stove, feeding cats at home, and even looking for coser to play a boyfriend are all social behaviors that actually happen between users.

Of course, it’s not just the little red book that makes social efforts. In the era of striving for user stock, content platforms are trying their best to strengthen socialization and keep users on the platform with social closed loop. Among them, how to design user interaction has become a part that ambitious platforms must solve.

Creating a lifestyle may be one of the common directions of content platforms.For example, slogan in Aauto Quicker "embraces every life", Tik Tok "records a beautiful life", and slogan in Xiaohongshu has moved from "foreign good things" to "marking my life".

Tik Tok’s water testing socialization began in 2017. At the "Today’s Headline Creators’ Conference", Zhang Yiming announced that he would move from "smart recommendation" to "smart socialization". In the following years, Tik Tok made many moves to explore social interaction, such as "multi-flash" and "flying chat" on the off-site online APP, but all ended up off the shelf. In 2019, Tik Tok began to test the group chat section in the station, and then tested a number of functions around making friends, such as live voice dating, connection, video calling, watching videos together, friends in the same city, daily life and so on.

In comparison,Xiaohongshu has more potential and advantages in social interaction, but how to guide users’ spontaneous behavior into the correct position is a problem that Xiaohongshu needs to think about.

Last October, Xiaohongshu tested the new function "Voice Live", which focuses on voice socialization. Users can create open rooms and discuss many topics of interest with strangers. Functionally, it can be called Little Red Book Voice Chat Room, which aims to strengthen users’ social behavior.

In February of this year, after several rounds of internal testing, the platform launched the "group chat" function again, continuing to break the social model of acquaintances based on reality and linking strangers with hobbies. In the group chat square, users can choose the content they are interested in and click Apply to join. At present, the founders of group chat include brands and merchants, as well as experts and amateur bloggers. At the same time, for close friends to socialize, Xiaohongshu also launched a "howling" function to receive photos shared by friends.

Xiaohongshu qunliao plaza

However, in order to really enjoy the "social" bonus, Little Red Book still has many problems to explore.

A few days ago, a blogger was exposed.Bound M5A magical "Car machinebug。

In the video, the navigation interface of the central control screen of the M5 represents the vehicle’siconWalking fast on the navigation software interface, but the vehicle is not running.

The blogger said, "The HarmonyOS car navigation of the M5 is extremely intelligent", and I have been everywhere in go on road trip all day, and I can’t stop it.

For this car bug, the exact reason is not known at present.

However, it is worth mentioning that at present, the M5 has been delivered, and many owners who have already picked up the car have given high praise to its fluency and practicality.

Even some bloggers have given the title of "current car ceiling".

In the previous real car experience, both the car machine and the second-opened map software, as well as the UI screen switching and task flow between applications, maintained a super high fluency and smoothness.

In addition, in the past August,The M5 has achieved a monthly delivery of over 10,000 yuan, which has created an explosion situation in the domestic new energy vehicle market.

(reporting)

Today, the three major indexes opened higher and went lower, and the smart car ETF(159888) rose against the market, up to 10:17, with an increase of 0.62%. The positions of Guangting Information, Dongjian Technology and Zhongke Chuangda all rose more than 5%, and Luchang Technology, Hudian Shares and Wanji Technology all followed suit.

In the news, the new M7 in the world has exceeded 80,000 vehicles in 50 days since its listing, and the sales data of other new energy vehicle companies in October collectively appeared. Among the new forces, the monthly delivery of LI exceeded 40,000 vehicles for the first time, and the delivery of Xpeng Motors exceeded 20,000 vehicles, which made the automobile market "Silver Ten" full of background color.

Smart car ETF closely tracks CS Smart Car Index. From the perspective of the weight distribution of Shenwan secondary industries, the constituent stocks are mainly distributed in high-quality industry tracks such as electronics, computers, automobiles and communications, with distinct scientific and technological attributes. From the perspective of more exposed concepts, Smart Car Index is mainly exposed to automobiles, consumer electronics and Huawei-related concepts.

Founder Securities said that with the acceleration of the application of NOA in cities and the continuous landing of automatic driving systems at L3 and above, advanced assisted driving is gradually becoming standard. Thanks to the gradual maturity of hardware platform and software algorithm, the second half of autonomous driving is coming, and commercial vehicle autonomous driving takes the lead in entering the stage of commercial operation.