The 10,000-person scale two-dimensional yuan concert was held in Shanghai and became the main force for ticket purchases

The 10,000-person scale two-dimensional yuan concert was held in Shanghai and became the main force for ticket purchases

  China News Service, Shanghai, July 23rd (Wang Gupi) The fourth Bilibili Macro Link two-dimensional concert hosted by Bilibili bullet comment network, China’s largest young people’s trend culture and entertainment community, was held in Shanghai on the evening of the 23rd. Under the high temperature of 40 ° C that day, 10,000-person two-dimensional fans from all over the country showed undiminished enthusiasm and shared this annual "two-dimensional event" in China.

  Bilibili Macro Link (hereinafter referred to as "BML") is an annual large-scale offline party brand created by Bilibili bullet comment network (hereinafter referred to as "bilibili"), a cultural gathering place of China’s two dimensions (generally referring to Animation, Comic, Game, Virtual Idol, etc.) and the largest young people’s trend culture and entertainment community in China. In recent years, it has formed an increasing influence across the country.

  According to Chai Xujun, general manager of the cultural division of bilibili, BML’s name comes from a programmer’s "brain hole". "Macro refers to the macro command in the computer. We think this activity should be able to connect a very’grand ‘group of two-dimensional audiences, so there is such a name." And from the first 800-person small performance to this year’s 10,000-person scale, BML’s "macro" wish has been gradually realized.

"Post-95s" has become the main force in ticket purchases at Bilibili Macro Link this year. Official photo

  At the concert that night, in addition to the popular "UP masters" from the bilibili music district, dance district and other major sectors, the organizers also invited well-known foreign stars such as Miyazuki, who had sung interludes for "Digital Baby", to help perform and interact with Chinese fans.

  It is worth mentioning that the world’s first Chinese virtual singer Luo Tianyi and the well-known Japanese virtual idol Miss Black and White also took the stage that night with the latest holographic technology.

  "We want to give all two-dimensional fans a carnival experience. It’s a concert, and it’s a two-dimensional music festival," Chai Xujun said.

  According to the organizers, a total of 12,000 tickets for this year’s BML were sold out in less than two hours. Among them, the most expensive 1280 yuan (RMB) infield tickets were "sold out" in 4 minutes. The main force of ticket purchases this year is the "post-95s" who do not seem to have high spending power.

  "I have been registering for bilibili for many years. I am very curious about what my friends who like the two-dimensional world are like, and I also want to see the behind-the-scenes look of bilibili who has been with me for so long. It’s like wanting to meet an old friend, so when I see BML, I immediately grab the ticket." "After 95" freshman "Yin Lin" said.

  Chen Rui, chairperson of Bilibili, told reporters that in today’s growing spiritual demand, new forms of cultural consumption are also emerging, young people are more willing to accept new things, and the need for cultural consumption structure to develop in a diverse direction is becoming increasingly obvious. "For example, when we started BML, we just wanted to give everyone an opportunity for offline communication, but we didn’t expect to end up with the current 10,000-person scale."

Rich rights and interests, delayed delivery and compensation, ask the new M7 to break 70,000 units in 45 days

   After a wave of Wang fried, "far ahead" has begun to appear "interlaced" (interlaced like mountains, no) phenomenon. Now, Huawei’s wave of "breaking the sky" has been used in the new M7 Dading gameplay: in early October, Huawei announced the new M7 worth 30,000 yuan Dading rights and interests, and soon made a commitment to the market to delay the delivery of subsidies of 200 yuan/day. On the basis of the order surge, the drainage of "welfare on the top is guaranteed" was formed again. The market continued to be hot, and the cumulative Dading has exceeded 70,000 units in the 45 days of listing! Triggered netizens to ridicule, Huawei just issued "benefits", regardless of their own pressure gameplay, giving the marketing market another lesson.

1

 

  Rights and security "together" Huawei is playing heartbeat?

  For a long time, the official listing of new cars will focus on "welfare" promotions, in order to win good market sales. Huawei has found a new way to stand on the "consumer side" and let the rights and protection of the new M7 go together!

  In terms of "welfare", Huawei’s new M7 rights and interests: (Time: 10.8-10)

  ① Dading enjoys 5,000 yuan to deduct 8,000 yuan, and the balance is reduced or exempted;

  ② Give away 12,000 yuan worth of inner and outer decoration matching gold;

  ③ Enjoy a matching right worth 15,000 yuan (as described below);

  Max Smart Driving Edition users can deduct the optional ADS2.0 urban pilot NCA function in equal amounts;

  Plus rear drive version users can equally choose a technology comfort package worth 15,000 yuan;

  Users of all models can also choose a combination of rights and interests worth 15,000 yuan (21-inch wheels worth 10,000 yuan and original rear-installed boutiques 3 choose 1)

2

 

  Shortly after the release of the 30,000 yuan rights and interests, the care plan for consumers to "back the bottom" was immediately released: Wenjiexin M7 users who completed the big payment before November 30, 2023 (inclusive), the order status on the AITO App from the date of "the delivery plan has been confirmed" to the date of "the vehicle has arrived at the store", if the corresponding waiting period in the table below is exceeded, the cash subsidy for car pickup will be obtained according to the number of days (the date the vehicle has arrived at the store – the date the delivery plan has been confirmed – the waiting period). The overdue subsidy standard is 200 yuan/day, up to 10,000 yuan.

13

 

  Two policies have come out one after another, allowing consumers to call "fun", creating a "Mate7 moment" in which the new M7 is set to break the 70,000 in 45 days. Even Yu Chengdong, executive director of Huawei, CEO of end point BG, and chairperson of smart car solutions BU, has to go to the factory to supervise production and quality control. He also personally made a commitment to the market: currently, the Sailis smart factory is working overtime, the entire supply chain has invested more than 1 billion new funds, increased more than 20,000 people, and the new production shifts are 22 hours a day, going all out to ensure delivery! Directly let consumers praise "this wave, stable"!

  Not only is it smart and safe, but the space is also beyond your imagination

  After 25 days on the market, 50,000 orders will be broken, 60,000 orders will be broken in a month, and 70,000 orders will be broken in 45 days. Naturally, this splash of orders cannot be achieved solely by "welfare" and "rights and interests". People are increasingly discovering that the new M7 backed by Huawei is not only full of sincerity, but also extraordinary in the fields of intelligence and security. Even regular items such as space and interiors are impressive.

15

 

  The length, width and height of the five seats of the new M7 are 5020 × 1945 × 1760mm respectively. Huawei creatively uses the "room acquisition rate" to tell the market that the body size is not equal to the large space, and the effective interior space is the point that needs to be paid attention to. The five seats of the new M7 have the best effective interior space in the same class, and the "room acquisition rate" of 66.3% leads the same class. The length of the car is 3338mm, which is better than the excellent ideal L7 and BMW X5L in the same class. Each position is very spacious. The trunk depth is 1100mm, and the standard volume can reach 686L, which can easily accommodate 12 20-inch boarding boxes. After the second row of seats is reclined and connected to the trunk, the maximum depth is expanded to 2051mm, which can form a loading space of 1619L, easily accommodate 30 20-inch suitcases, and with the 52L storage compartment of the trunk, the ultimate space efficiency meets the loading needs of family cars. At the same time, the new M7 enjoys a more flexible six-seat layout, providing consumers with more car purchase options.

16

 

  In terms of seats, the new M7 focuses on family travel scenarios and comprehensively optimizes the driving experience. The five seats are standard with new "marshmallow" seats, 10 layers of comfortable stacked design, and the total thickness of foam is 100mm; the standard four seats are equipped with ventilation, heating and massage functions, each seat is as comfortable as first class. Through Xiaoyi smart assistant, the double-row nap function of the main and co-pilot can be activated by voice. Enjoy six seats with new zero-gravity seats, allowing users to relieve fatigue while riding, as if they were in a space capsule, bringing ultimate comfort and relaxation experience.

17

 

  Backed by Huawei, I thought that the product power of the new M7 in the world was far ahead, but after it went on the market, I found that the original Dading gameplay was also unparalleled. In fact, apart from the surface look of the kernel, these "unattainable" all stem from Huawei’s always standing at the starting point of the user, resulting in the popular fried chicken in the automotive circle and the new M7 in the world. At present, all rights and interests are in place, and the opportunity must not be missed. If you are interested in the new M7 in the world, speed up and rush!

Nanning area Xingyue L Zhiqing has a big price cut! The reserve price is 152,700, and the quantity is limited.

In [car home Nanning Preferential Promotion Channel], we will bring you the latest car purchase benefits! At present, this high-profile model is undergoing limited-time preferential activities, with a preferential margin of 0.7 million yuan. The starting price has dropped to 152,700 yuan, which is a good opportunity to buy a car. If you want to seize this affordable opportunity, click "Check the car price" in the quotation form to get a higher discount and add a high-quality car for yourself. Take action and don’t miss this good opportunity to save the budget!

https://car3.autoimg.cn/cardfs/product/g31/M08/68/90/autohomecar__ChxoHWYZ5zaAJrvTACOeqkvtgNE251.jpg

The car system Xingyue L Zhiqing shows a delicate and dynamic design. Its front face adopts a unique family-style design, and the air intake grille adopts a large area of chrome decoration, creating a strong visual impact. The overall style combines strength and elegance, and the lines are smooth, showing the style of a luxury SUV. The proportion of the car body is coordinated, and the details are full of scientific sense and exquisite craftsmanship, which makes people unforgettable.

https://car2.autoimg.cn/cardfs/product/g31/M06/68/79/autohomecar__ChtlyGYZ5zeAYGqmACyEDYhJlwg073.jpg

Xingyue L Zhiqing proudly appeared on the stage, and its body size showed the combination of exquisiteness and atmosphere. The proportion of the body with a length of 4795mm, a width of 1895mm and a height of 1689mm was coordinated, and the wheelbase was as long as 2845mm, giving the car a spacious and comfortable ride space. Streamlined body lines outline a steady and dynamic silhouette, showing luxury temperament. The front and rear tyre size are both 235/50 R19, with unique rim design, which not only improves the driving stability, but also adds a dynamic visual impact.

https://car3.autoimg.cn/cardfs/product/g31/M06/68/5E/autohomecar__ChxoHmYZ53aAMtCUAB-Giq5pNnU356.jpg

The interior design of Xingyue L Zhiqing is mainly exquisite and scientific, creating a luxurious and comfortable atmosphere. It is equipped with a 12.3-inch high-definition central control screen, which not only displays clearly, but also integrates multimedia system, navigation, telephone, air conditioning and other functions, making it easy to operate. The steering wheel is made of high-grade leather, which provides a good grip and supports manual adjustment up and down and back and forth to meet the needs of drivers. In terms of seats, Xingyue L Zhiqing is made of imitation leather, and the seat design pays attention to ergonomics. The main driver’s seat supports four-way adjustment of front and rear, backrest and height, and is equipped with heating and ventilation functions, so that drivers can enjoy a comfortable riding experience. In addition, the front seats also have electric memory function, and passengers can automatically adjust the seat position according to their personal habits. The co-pilot seat also provides multi-directional adjustment, while the second row of seats supports backrest adjustment. As for the convenience configuration, Xingyue L Zhiqing is equipped with two USB and a Type-C interface in the front row, which is convenient for passengers to charge and transmit data, and the driver’s seat also has the function of wireless charging of mobile phones, which fully meets the needs of modern drivers.

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The car is equipped with a 1.5T turbocharged engine with a maximum power of 120kW, which can provide excellent power output. This engine is also equipped with 163 horsepower, which makes the vehicle have good acceleration performance in daily driving. The matching 3-speed DHT gearbox further optimizes the power transmission and ensures a smooth and efficient driving experience.

Summarizing the evaluation of car home car owners, we can draw the conclusion that although there are some controversies about the appearance design, this car owner has a special liking for the protruding front face design of Xingyue L Zhiqing. His unique vision and preferences show that the appearance design of Xingyue L Zhiqing is not only a single aesthetic standard, but can meet the individual needs of different car owners. Therefore, the aesthetic design of Xingyue L Zhiqing may be one of its attractive highlights, which is worth further exploration and taste.

The cake in the industry is not enough, and the marketing depends on the head anchor … What is the reason why it is "difficult" to make up domestic products?

Every reporter Shu Dongni, every intern reporter Huang Hai, every editor Liang Xiao    

The public opinion storm caused by 79 yuan Huaxizi’s eyebrow pencil has not stopped.

On September 14th, some event-related entries, such as "Netizen explodes Hua Xizi’s five makeup brushes for 919 yuan", "What eyebrow pencils are more expensive than Hua Xizi’s" and "Yu Meijing’s powder rose by 320,000 a day", were posted on the hot search, which triggered a total reading volume of over 200 million times.

Consumers who questioned the price of Huaxizi poured into traditional Chinese beauty brands with more cost-effective performance. Since September 12, brands such as Bee Flower and Yumeijing have been on the hot search in turn, becoming the "new favorites" chosen by consumers.

In the transformation from "online celebrity" to parity, there may be a consumption trend that cannot be ignored — — It seems that the first generation of online celebrity beauty brands represented by Hua Xizi and Perfect Diary can’t be sold in Amoy’s base camp. According to the data of the third-party research report, the reporter of national business daily found that the total GMV of Huaxizi had a high year-on-year decline for several months since December last year on the Alibaba platform, the base camp where Huaxizi started.

"It has never been used, and the price/performance ratio is average." Yemeng, who lives in Foshan, Guangdong Province, bought Hua Xizi’s makeup remover, cosmetic eggs and eyeliner two or three years ago.

For yemeng, who didn’t have a job at that time, the singer Charlie was the only reason for her to buy Hua Xizi. She was a hardcore fan of Charlie. "In fact, even if I knew that Charlie had become a brand friend, I hesitated for a long time before buying it, because I knew that it was low in cost performance, mainly in marketing. So I didn’t buy its ace product, but bought something I thought I would use. "

When it comes to lipstick and honey powder with a "good" reputation, yemeng, who has always been careful in skin care, bluntly said: "Honey powder lipstick is a bit ‘ Wrong species ’ … …” Yemeng’s experience is not unique. On social media such as Weibo and Xiaohongshu, there are many discussions about the quality and price of Huaxizi.

On September 13, the related terms of Hua Xizi’s eyebrow pencil were more expensive than gold on the hot search.

Taobao platform shows that the price of Huaxizi Shouwumei chalk in Huaxizi’s official flagship store is one replacement in 89 yuan, with a net content of 0.08g. After conversion, the average price per gram is 556.25 yuan, which is nearly 20% higher than the latest published unit price of gold in China and Shanghai Gold Exchange.

Image source: Weibo @ Hua Xizi Florasis

Is Huaxizi expensive?

"The price of Huaxizi is in the upper-middle price range among domestic products (beauty products)." On the afternoon of September 14, a person who was responsible for the live broadcast of a domestic brand e-commerce told reporters. However, the person also said that when calculating the price of eyebrow pencil, consumers should also take the replacement into account. Take the price of Hua Xizi’s live broadcast room in Li Jiaqi as an example. 79 yuan buys one and gets two replacement clothes, with an average price of 329.17 yuan per gram.

Compared with mainstream makeup brands on the market, the unit price of this eyebrow pencil of Hua Xizi is in the upper-middle level of the industry. In fact, entering the mid-to high-end market has always been the business goal that Hua Xizi is laying out.

According to several authoritative sources, Hua Mantian, the founder of Hua Xizi, once bluntly said: "For a long time, the high-end market of China cosmetics has been monopolized by international brands. But today, many products of Huaxizi have cut into the middle and high-end price belt and achieved certain success. "

However, for price-sensitive consumers, domestic beauty products with rising prices seem less attractive.

According to the latest research report of China Merchants Securities, in the nine months from December 2022 to August this year, the monthly GMV (total turnover) of Huaxizi products on Ali platform only increased in three months. In December 2022 and January 2023, the overall GMV of Huaxizi on the Ali platform dropped by as much as 45% and 56%.

Not only Hua Xizi, but also the perfect diary that ran out almost at the same time as Hua Xizi has a similar situation — — In the past nine months, the GMV of Perfect Diary on Ali platform has declined year-on-year almost every month.

The trend of pressure may have appeared in 618 last year. According to the research report of Guoyuan Securities, during the period of June 18, 2022, the brand growth rate of Huaxi Zi failed, with a drop of 41%.

On the afternoon of September 14th, the reporter sent an interview request to Hua Xizi on the issue of sales volume. As of press time, the other party has not responded.

"The research data is also biased. As far as I know, there is more than one channel for brands now. Taobao, Shake (sound), Fast (hand) and Little Red Book all need marketing costs. Brands may focus on Taobao at this stage. If other sales channels perform well, they may focus on other channels (such as marketing costs). Brands don’t want to be monopolized by the platform, making themselves very passive. "

On the evening of September 14, an e-commerce industry practitioner bluntly told reporters: "To be honest, we don’t know whether the sales volume of the brand is rising or falling, because the industry of live e-commerce may find many anchors to bring the goods, and all the sales data are in the hands of the boss or the corresponding merchants’ meeting knows that the company’s data has a wall."

However, in Wang Kai’s perception, the overall beauty is indeed on the decline in the past two years.

Wang Kai had previously worked as a "friend" in the head live broadcast room. He analyzed to reporters: "One is because there will be more new products of beauty, and now both domestic products and big brands are actually rolling … … For domestic products, it is more powerful in cost performance, but many of them have no brand power to support, so if it is not a very classic product, its product life cycle will be shorter. "

"Now it doesn’t cost too much to build a brand and make a product, so it won’t have long-term vitality."

It is not difficult to make products, and marketing has become the "number one project" of the brand. In the process of industry involution, the live broadcast room of the head anchor still has great appeal to domestic beauty brands.

Everyone is criticizing Hua Xizi, but almost all brands want to be Hua Xizi. Since I started to contact Li Jiaqi Live Studio in 2018, in just five years, Huaxi’s revenue has achieved a leap from tens of millions to billions.

"Lick" — — Wan Qing, who was in charge of the live broadcast of a domestic beauty brand, used this word to describe the company’s dependence on the head anchor. Wan Qing’s brand has appeared in many popular variety shows, but its dependence on the head anchor is not much different from that of small brands. "Sometimes it is a loss, because self-broadcasting is not necessarily so good."

Wan Qing told reporters that the cooperation between his brand and the head anchor often adopts the model of pit fee plus commission. Wan Qing recalled that the price of cooperation with a head anchor at that time was about 300,000 to 400,000 pit fees, plus a certain percentage of commission. "There is also a molecular parent link. If it is a parent link, it is more links, and it will be more expensive."

Wang Kai provided a set of data to the reporter. In the beauty industry, there are two main ways to cooperate with the live broadcast room. One is a pure maid, which is about 30% ~ 50%; The second is the pit fee plus commission, but the commission is probably between 30% and 50%, depending on the cooperation rules between the product and the anchor. "If you are like the previous top anchor, his commission will not be lower than 40% or 50%."

Image source: Weibo @ Li Jiaqi Austin

In the face of such a high proportion of commission, why are brands looking for goods in the live broadcast room still "endless"?

"Live broadcast is a must for domestic beauty."

Wang Kai gave a view similar to Wan Qing’s. He thought there were two main problems: exposure and transformation.

"If you have a deep cooperation with the head anchor, the head anchor will give you a video, and its broadcast volume may reach several million, which is equivalent to your exposure of several million in the whole network; If there is a super head anchor, there may be tens of millions in one game, which means that your product has tens of millions of exposures. " In terms of transformation, "a small-headed anchor, if it sells well, will bring you an output of about one million. Although you said that you paid a commission of 30% to 40% to this anchor, you still earned it."

In Wang Kai’s view, the brand’s choice of head anchor has hidden benefits. "First of all, this is an increase in exposure. There is no way to calculate the income, but it is indeed a relatively large hidden income. If Tik Tok has these exposures on Taobao, it will correspondingly increase the search volume of keywords on Taobao … … After the product goes on the market, there will be more things to consider, which will definitely be much better than yourself.

Cover image source: vision china -VCG41N171299989

Want to know Xiaomi SU7? Just read this one!

● Xiaomi 澎湃 OS intelligent cabin system can realize cross-end interaction.

In terms of intelligent cabin hardware, the SU7 center console includes three pieces of screen hardware:

1. 56-inch HUD head-up display (10°x3.6° wide viewing angle, 1500: 1 contrast, 13000 nits brightness)

2. Display system of overturning instrument with 7.1-inch screen.

3. 16.1-inch 3K large screen (aspect ratio 16 to 10, 91.7% screen ratio, 1024-level dynamic dimming)

Xiaomi automobile Xiaomi SU7 2023 800km Max

  The intelligent cabin system is built with the latest and strongest car gauge chip in the current production car.Qualcomm Snapdragon 8295, the computing power is up to 30TOPS of ops. System software is Xiaomi’s strong point, equipped with Xiaomi’s own research.澉湃 OS(Xiaomi HyperOS) system, has the characteristics of fast start-up, fast upgrade and convenient operation. Based on Xiaomi’s strong consumer electronics product ecology, SU7 also has a strong interconnected ecology, spanning many aspects of people, cars and homes. The system also specially considers the security of accounts. When logging in different user accounts, the self-defined layouts (desktop layout, sitting posture, driving habits, etc.) of each account are independent and invisible to each other, and the private data will be automatically isolated when the vehicle is sent for repair, so that the staff cannot view or call the information. The system logically supports the flexible framework and the adjustment of window size and position. In addition, the co-pilot can also slide down the control center from the right side to directly adjust the co-pilot seat and air conditioner. Rapid response is also a major feature of the intelligent cabin system. 澎湃 OS supports a 1.49-second cold start, and it takes about 3 minutes and 30 minutes to upgrade the OTA package and the whole car package respectively.

Xiaomi automobile Xiaomi SU7 2023 800km Max

  In terms of the interconnection between people and vehicles, 澎湃 OS system supports mobile phone cross-terminal screen projection, and mobile phone applications can be directly projected on the central control screen to realize functions such as short video brushing, web browsing and online conference. A standardized interface is preset behind the driver and passenger, which can be externally connected with devices such as Xiaomi tablet or Apple iPad. After the Xiaomi tablet and Apple iPad are connected, they can continuously supply power through the 22.5W magnetic interface. At the same time, the tablet can also be connected to the car machine to directly control some hardware on the car, including more than 30 car control functions such as navigation, seat and air conditioning. The standardized interface is not limited to flat plates, but also can be externally connected with equipment such as car hangers with a maximum load of 20 kg. In order to take care of Apple users, 澎湃 OS fully supports wireless CarPlay handcart interconnection, and can realize audio and video circulation based on AirPlay.

Xiaomi automobile Xiaomi SU7 2023 800km Max

Xiaomi automobile Xiaomi SU7 2023 800km Max

Xiaomi automobile Xiaomi SU7 2023 800km Max

Xiaomi automobile Xiaomi SU7 2023 800km Max

  In terms of car-home interconnection, SU7 can realize remote control of 1,000+meters of home equipment by means of secret-free connection with the same account, and even support the setting of automatic scene linkage, so as to quickly adjust the air conditioning temperature at home and turn on the lights when driving home from work. Using the magnetic interface around the central control panel, SU7 also prepared a special physical keyboard for the control panel and an aromatherapy system. At the same time, Xiaomi Ecology will be opened to a third party to realize the status reminder of child safety seats (whether to fasten seat belts) and call Xiaomi flat-panel camera (check the status of children in the back row).

● Motor: 21,000 rpm super motor has been put into mass production, and the speed exceeds Model Slaid.

  (|) There are two power versions, the 668km single-motor rear-drive version and the 800km dual-motor four-wheel drive Max version. The two cars are slightly different in hardware configuration and power parameters. In terms of motors, the rear-drive is equipped with Xiaomi Super Motor V6 (United Automotive Electronics), and the Max (four-wheel drive) is the Xiaomi Super Motor V6s of UMC. Both motors have the highest speed of 21000rpm. However, in terms of motor speed, the "20000+ Club" has many rivals, including Model Slaid (20000 rpm), Zhijie S7 (22000rpm released from Huawei DriveONE production car) and Krypton 001 FR(21000rpm). The speed of Xiaomi super motors V6 and V6s has reached the leading level in the industry.

Xiaomi automobile Xiaomi SU7 2023 800km Max

  In terms of power parameters, the V6 motor with single motor version has a maximum power of 299Ps(220kW), a peak torque of 400N·m, an acceleration time of 5.28s from 0 to 100 km/h and a maximum speed of 210 km/h.. The dual-motor four-wheel drive version uses the V6s super motor. The maximum power of a single motor is 374Ps(275kW), the peak torque is 500N·m, and the power density is 6.78kW/kg. After the combination of two motors, the total power of Xiaomi SU7 Max system is 673Ps(495kW), the total peak torque of the system is 838N·m, the time of 0-100km/h is 2.78s, and the maximum speed is 265 km/h. The parameter performance is better than that of Model S dual-motor all-wheel drive version (corresponding parameters 3.2s and 250km/h), but lower than that of Plaid version (corresponding parameters 2.1s and 350km/h).

  Considering that the Max version deliberately sets the Boost mode button on the steering wheel (the maximum torque output lasts for 20 seconds) and sets the ejection start mode in the driving mode, I guess the strongest state can only be turned on in a specific mode. After all, it is very likely to cause danger if people who are unprepared are driven by such rapid acceleration. In addition, SU7 also provides users with an infinitely adjustable driving mode, including 10 adjustable items, and personalized settings can be uploaded to Xiaomi community to share with other riders.

Xiaomi automobile Xiaomi SU7 2023 800km Max

  At the press conference, Mr. Lei also announced the next-generation super motor developed by Xiaomi: V8s. At the press conference, it was revealed that the motor has been mass-produced and it is planned to be put on the train in 2025. Compared with V6 and V6s, V8s uses silicon carbide electronic control module, with the highest speed of 27000rpm, the maximum motor power further increased to 578Ps(425kW), the peak torque of 635N·m, and the highest efficiency of 98.11%. The power density is 10.14kW/kg.

Xiaomi automobile Xiaomi SU7 2023 800km Max

  In order to withstand ultra-high speed, the rotor is made of a new generation of 960MPa silicon steel material, and the idea of "stepped" design of rotor silicon steel sheet is adopted. At the same time, in order to improve the temperature control ability and prevent overheating at high speed, the V8s super motor also adopts two-way all-oil cooling technology, including the design of stator double-cycle three-dimensional oil circuit and rotor S-type oil circuit. At the meeting, it was even revealed that a super motor is still in the pre-research stage of technology, which uses laser winding rotor technology and has a maximum rotation speed of 35000rpm in the laboratory environment.

Xiaomi automobile Xiaomi SU7 2023 800km Max

  In the research and development of high-speed motors, the technical routes adopted by different brands are slightly different. For example, Model Slaid motor uses carbon-coated motor rotor technology, and Huawei DriveONE uses silicon steel sheets as the rotor of Xiaomi Super Motor.

What is the difference between Yunqi system and standard luxury suspension system?

When I looked up at U9 and walked out of the stage in a dancing posture, I knew it was unusual. On April 10th, BYD released the cloud chariot system for new energy vehicles, which was specially created for new energy vehicles to improve driving quality. Among them, there are four sets of body control systems with different characteristics, including Yunqi -C, Yunqi -A, Yunqi -P and Yunqi -X, and different systems will be set for different models.

In terms of interpretation, the term "chariot" means a multi-person assisted push cart, which describes the state of the emperor’s trip in that year. However, in BYD’s technical system, Yunchariot represents different functional contents under the same platform structure, so it has different classifications. This setting is similar to luxury brands that pay attention to driving, such as Mercedes-Benz magic carpet, Audi’s intelligent attitude stabilization system, Land Rover all-terrain feedback system and Porsche PDCC system. Today, I will share their differences with you.

In the new energy era, vehicles will pay more attention to the functional applications such as three-electric technology and assisted driving, and the demand point for driving itself will become weaker. Therefore, for vehicles with higher overall load than traditional fuel, efforts in body control system are the place to open the gap between brands.

Pure electric vehicles can better achieve the 50:50 gold counterweight because the batteries are evenly distributed at the bottom of the vehicle. However, due to the high quality of the overall equipment, the inertia generated during driving will be greater, and the requirements for suspension damping will be higher. At the same time, according to the characteristics of different vehicles, the differences in control systems also make the vehicles have different performances.

The four systems have special targeted uses.

First of all, Yunxiao -C, which can be simply considered as a suspension system with variable damping adjustment, can adjust the hardness and damping effect of the suspension according to the feedback of road conditions by means of electronic dampers. This system is relatively rudimentary, and many models with torsion beam dependent suspensions will have similar systems to adjust the comfort of the suspension. At present, BYD Han is equipped with it, which can provide better damping effect.

Yunqi -A adds an air suspension, which can realize the soft and hard adjustment of the suspension and adjust it according to the actual demand, which is also the common point of air suspension. However, one thing is special. In the process of high-speed steering, an airbag is added to the flank positions on both sides of the bucket seat, which can be inflated according to the change of speed and steering angle, so that passengers can effectively offset the lateral thrust during the shift of center of gravity, and the direct effect is to make passengers sit on the seat more stably.

The cloud chariot -P is set for looking up to the U8 hard-core SUV. It is mainly divided into three contents, the first is the adjustment range of up and down height of 200mm, which makes the vehicle have stronger passability. Secondly, it is able to have stronger compression resistance and cushion the specific impact caused by the height difference. Finally, the most important thing is to have a longer suspension stroke, which can make it closer to the road surface when passing through the undulating road surface to avoid suspension. At the same time, it can realize the dynamic balance of the vehicle by four-wheel linkage and achieve the same height of the four wheels.

Finally, it is the strongest cloud -X, just like looking up at U9 at the beginning. As a super-running model, more attention is paid to handling, especially in high-speed dynamic driving texture. The active anti-roll bar can be adjusted moderately by combining with the road surface perception software, so that the included angle between the vehicle and the ground can be tracked more perfectly and the vehicle can be driven closer to the ground.

As mentioned above, Yunqi system can adjust different driving dynamics around cars, SUVs and even sports cars. It is targeted and differentiated, and it can be adjusted and adapted according to the driving conditions of different models. What are the differences from the familiar Mercedes-Benz magic carpet, Audi intelligent attitude stabilization system, Land Rover all-terrain feedback system and Porsche PDCC system? What I have concluded is that, on the one hand, the hardware is diversified and has different configurations according to different models, and it will not go all over the world like other systems. On the other hand, according to the computing power of the cloud, we can combine the road conditions and the data collected by the algorithm to simulate the suspension damping effect that changes according to driving habits. This is a process of continuous learning and optimization.

Say, where are the system characteristics of other brands?

First of all, the magic carpet of Mercedes-Benz is called the magic body control system. Through the "road scanning camera" located at the windshield, the road conditions within 15 meters in front of the vehicle and above 3 mm in ground height can be pre-scanned. When the road surface in front is monitored to be undulating, the magic body control system will automatically change the hydraulic oil quantity of the hydraulic tappet in suspension, and at the same time, it will be integrated with many sensors, calculation actuators and air suspension.

The core of this is predictability, which can perceive the road condition in advance and adjust it, instead of passively reacting when the vehicle drives to the corresponding road section. This configuration is unique to luxury models on Mercedes-Benz S-Class models.

Audi’s intelligent attitude stabilization system, as its name implies, can provide a more stable body driving posture. This system can increase or decrease the load of each wheel through the motor according to the road condition, so it can actively adjust the chassis position no matter what driving situation. In comfort+mode, the intelligent attitude stabilization system can use the tilting function when driving in corners, and can adjust the body posture to reduce the lateral acceleration of passengers.

When entering the curve, the intelligent attitude stabilization system will raise the car body on the outside of the curve and lower the car body on the other side, so that the deviation between the vehicle and the curve is controlled within 3. When driving in a straight line, the intelligent attitude stabilization system can provide buffer compensation for the pitching motion of the chassis, which makes the car body more trackable during driving.

In the field of cars, what Yunqi -C and Yunqi -A have in common with Mercedes-Benz magic carpet and Audi intelligent posture stabilization is that they can adjust the damping adaptively to improve the comfort, but Mercedes-Benz has better foresight and can simulate the road conditions in advance, which Yunqi can’t compare with.

Compared with Audi’s intelligent posture stabilization, Yunqi did not adjust the posture of the whole vehicle, but only simulated the corresponding feelings on the seat, which is a fundamental difference. After all, it has nothing to do with the dynamics of the whole vehicle.

In addition, for luxury models, Land Rover ATF system needs to manually select the corresponding mode system for proper allocation. The changes are the response speed of the engine, the acceleration slip regulation and the difference of the dynamic stability system of the car body, which can have more obvious effects on fuel vehicles.

However, compared with BYD’s Yunqi -P, it is developed around new energy vehicles, which can achieve a more accurate ratio of power output and four-wheel independent operation, which perfectly solves the problem that pure electric vehicles have no mechanical differential, can achieve four-wheel different speed differences, and has better effects on the ability to get rid of difficulties and the adjustment of suspension stroke.

Finally, Porsche’s PDCC, whose core is the active anti-roll bar, can actively adjust the speed between different wheels when cornering, improve the grip of the inner wheel, and compensate for the difference, so that the vehicle has better tracking performance during cornering, and will not be out of control because of the influence of speed and corner angle, thus restraining the roll and improving the cornering speed.

From this technical point of view, BYD’s Yunqi -X system imitates such functionality, which can monitor the dynamics of wheels from time to time. At the same time, it is more evolved than Porsche PDCC in that it is equipped with a laser radar and can realize four-wheel independent operation at the same time. This is the reason for the frog jump.

Conclusion:

The different module functions of the cloud-chariot system can be used for different vehicles and different scenes, which can be said to be very targeted. Compared with the system provided by luxury brands to improve driving quality, it is very similar in functional attributes and effects, and the only difference is that it is aimed at new energy vehicles.

The value of luxury brands lies in providing luxury experience and more comfortable riding experience, which is the ultimate goal of all research and development of advanced suspension systems. However, Yunqi has mastered the core contents of luxury brands at present, and at the same time, it can be said that the innovation in the field of new energy is more advanced.

When others are still thinking about how to improve their sense of science and technology, BYD still returns to the original point and focuses on the driving quality itself. This consideration shows that BYD has begun to understand cars.

New aesthetics BYD Qin PLUS interior official map released

  [Official map of new car in car home] Recently, we obtained the interior picture of (|) from BYD official. The new car will be built on BYD’s brand-new DM-i platform, and the Xiaoyun-plug-in special 1.5L high-efficiency engine will be the first to be mounted on its model. The appearance of Qin PLUS will follow BYD’s classic "Dragon Face" design language.

BYD Qin PLUS 2021 DM Basic Model

BYD Qin PLUS 2021 DM Basic Model

  In terms of interior, the new car adopts the embracing cockpit design, and the central control design is biased towards the main driving side. With the simple lines of the center console, the whole car is very layered. At the same time, the car is also equipped with a suspended LCD instrument+a suspended large-size central control panel, and with a three-spoke flat-bottomed multifunctional steering wheel, its overall sense of science and technology has been well improved.

BYD Qin PLUS 2021 DM Basic Model

BYD Qin PLUS 2021 DM Basic Model

  At the same time, the overall color of the interior of the car adopts the color matching style of clouds and blue, just like the clouds walking in the blue sky, which is advanced and comfortable. With the colorful ambient lights in the front row, the cockpit is filled with sports texture. In addition, the body-oriented sports seat is ergonomically designed, which has a strong sense of wrapping, and the texture of red and white stitching is embellished to better reflect the sense of sports. In addition, BYD Heart central control area presents a simple and avant-garde style, which shows the aesthetic way of Qin PLUS as a whole.

BYD Qin PLUS 2021 DM Basic Model

  BYD Qin PLUS is BYD’s latest leapfrog compact car product, and its front face incorporates brand-new design elements based on the design language of "DragonFace". The larger front grille of "Dragon Mouth" and the newly designed "Dragon Armor" bring strong sensory impact. At the same time, the combination of the heavily pressed front and the four three-dimensional lines on the hood creates a visual effect of diving. Its headlights and daytime running lights make the new car look very energetic.

BYD Qin PLUS 2021 DM Basic Model

   The side lines of the car body are smooth and full of lines, and with a plurality of spoke aluminum alloy wheels, the sense of movement is enhanced. The horizontal lines and downward curved design of the tail widen the overall visual effect, and the through taillights are more recognizable, and the slogan above the taillights has also become the latest design font.

BYD Qin PLUS 2021 DM Basic Model

  BYD said that DM-i super hybrid technology is the core weapon of Qin PLUS. It is reported that Qin PLUS is equipped with a hybrid system consisting of a 1.5L naturally aspirated engine and an electric motor. The official said that the thermal efficiency of this 1.5L engine can reach 43%, and it also has Atkinson cycle, high compression ratio of 15.5, EGR exhaust gas recirculation system and split cooling technology. Without electric drive, the engine fuel consumption is 3.8L/100km.

Editor’s comment:

   It can be seen that Qin PLUS is positioned as a stylish and practical family car, but on this basis, BYD also hopes to let the new car release more features, such as simple but not simple design, ultra-low fuel consumption, etc., in order to meet the needs of users in terms of quality, cost performance and face value, and attract more potential consumers. Therefore, if its final pricing is close to the people in the future, it is expected to have good product sales. (Text/car home Zhouyi)

Exploring Xiaomi automobile production base: small batch trial production has been realized, and the new car will be listed in February next year.

"It should have started production, but not long ago I heard a voice coming from a distance." A few days ago, a person working near the Xiaomi automobile production base said in an interview with reporters.

A few days ago, the reporter visited Xiaomi Automobile Factory in Beijing Economic Development Zone and saw that the production plant had begun to take shape. There is Xiaomi’s LOGO on the office building, and occasionally big trucks and yellow engineering vehicles pass by.

Xiaomi Automobile Production Base Source: Photojournalist Li Xing

Waiting for the dock staff to visit at the gate of Xiaomi automobile factory
Zhang Hai (pseudonym), a component supplier, told reporters that the first phase of Xiaomi Automobile Factory, the four major factories of Xiaomi Automobile Factory, built production workshops (stamping, welding, painting and assembly) and started small-batch trial production. The manufactured car is parked in the assembly workshop.

Since Lei Jun, founder, chairman and CEO of Xiaomi Group, announced Xiaomi’s entry into the smart car industry, the dynamics of Xiaomi Automobile have attracted much attention. An insider who asked not to be named said in an interview that Xiaomi Automobile will start mass production next month (December) and start selling early next year (February). Previously, Lei Jun said that Xiaomi’s first car will be mass-produced in the first half of 2024.

The confidentiality system of the factory is strict, and suppliers queue up to visit.

For a long time, Xiaomi car has been quite secretive because of its high degree of confidentiality. "When we enter the factory, we are forbidden to use tools such as mobile phones and cannot disclose any information." Zhang Hai told reporters.

During the visit, the reporter also found that Xiaomi Automobile Factory is surrounded by green iron sheets and stone walls. Only the north gate is reserved as the entrance and exit, and strict inspection is required when entering.

The security guard at the entrance of Xiaomi automobile told the reporter that foreigners who need to enter the factory should not only scan and register the QR code at the security booth at the door and register the visitor information, but also contact the internal staff Xiaomi to automatically come out and guide them before they enter. "The internal confidentiality system of Xiaomi Automobile is very strict, and we have to go through this process every time we come here." Another component supplier waiting for internal employees at the gate of Xiaomi Automobile Factory also said.

Suppliers queue up at the door to register. Source: Reporter Li Xing

At the north gate of Xiaomi Automobile, the reporter saw nearly 20 people scanning the QR code to register at the door, waiting for contact. To choose. "Most of us are suppliers of Xiaomi auto parts, some have reached cooperation, and some are going to Xiaomi Auto to explore and seek possible cooperation." Zhang Hai said.

Rong Fang (pseudonym), who is also a supplier of Xiaomi Automobile, told reporters that he dropped by Xiaomi Automobile Factory after attending the closed meeting of Xiaomi Automobile. "Xiaomi Auto’s information confidentiality system is particularly strict. The company representatives who participated in Xiaomi’s closed-door meeting signed a confidentiality agreement and could not disclose any information released at the meeting to the outside world." Rong Fang said.

According to public information, on November 8, Xiaomi held a closed-door partner meeting in Xiaomi Science and Technology Park. Participants are all major buyers of Xiaomi Automobile, including Xiaomi mobile phone and automobile supply chain business. This closed-door meeting is only for invited people, and mobile phones, computers and other electronic equipment are not allowed in the meeting room.

Thirteen. In November, the relevant person in charge of Xiaomi Group also said in an interview that the only information that can be disclosed to the outside world for Xiaomi Automobile is the mass production time of the first car (that is, the first half of the year). 2024).

Trial production of dozens of new cars

According to the plan, Xiaomi Automobile Factory will be built in two phases. The first phase covers an area of about 720,000 square meters with an annual production capacity of 150,000 vehicles. It will be completed in June 2023; The first phase project is expected to start in 2024 and be completed in 2025.

According to public information, the related factories of the first phase of Xiaomi Automobile Factory passed the acceptance on June 12. The reporter saw in front of Xiaomi Automobile Factory that the land to be developed and developed in the factory was separated from the completed factories and office buildings, and marked with "No.1". 1 to 5, barbed wire. "In addition to the factory building, Xiaomi Automobile Factory has also set up an internal low-speed test site for the trial production of vehicles." Zhang Hai told reporters.

Around Xiaomi Automobile Factory Image Source: Photographed by Li Xing reporter

According to the above-mentioned insider who asked not to be named, Xiaomi Automobile Factory has started trial production in small batches for some time and is currently producing vehicles. Dozens of cars. "The factory will start mass production at the end of this year to prepare for the launch of the model in February next year." An insider who asked not to be named said.

A few days ago, a detailed picture of the chassis of Xiaomi’s first model was exposed online. From the spy photos, the overall design of the new car is fashionable, and the popular hidden door handle may be adopted. On the back, you can see the arc shape of the taillights.

"From the design point of view, the new car is a car, very similar to Tucki P7." The above-mentioned insider who asked not to be named said. Zhang Hai also said that judging from the appearance of the white body parked in the factory, Xiaomi’s first car may be a "sports car-like" car.

Hu Zhengnan, who is in charge of Xiaomi’s auto-related business, posted a message in his personal Weibo: "Hey! It’s hard to protect myself from it, and now I have a headache. What if we just start selling? "

Guo Ming, an analyst at Tianfeng International Securities, believes that the key selling points of Xiaomi’s first model will focus on autonomous driving technology, software ecology, 800V fast charging and power configuration, and the price is expected to be below 300,000. "After the first Xiaomi model is listed in 2024, it is expected that the shipment will be 50,000 to 60,000 units." Guo Ming is full of confidence.

"Birth card" may appear.

Although the mass production of the time node is confirmed, there is no news that there is a problem at present.

"Xiaomi Automobile must use its own production qualification. The group has invested so much money (coming in) that it is impossible to produce with the qualifications of others. " A number of Xiaomi auto parts suppliers told national business daily.

According to Reuters, Xiaomi was approved by the National Development and Reform Commission to produce electric vehicles in August this year, but it still needs the approval of the Ministry of Industry and Information Technology. However, the news has not been officially confirmed. The reporter also inquired about Xiaomi Group many times, but did not get a reply.

The person in charge of the new energy automobile company, who asked not to be named, told reporters that one of the important prerequisites for automobile enterprises to obtain the production qualification of new energy vehicles is to have their own production plants. Xiaomi Automobile has already met this condition, which may be just a problem. "There is still more than half a year before mass production," Xiaomi Automobile revealed. It is not impossible for Xiaomi Automobile to obtain (production) qualification during this period. The CEO of the above-mentioned new energy automobile company, who asked not to be named, said.

It should be noted that it has recently been reported that Xiaomi Automobile has contacted Jianghuai Automobile, Chery Automobile, Beiqi Blue Xiaomi Automobile and Beiqi Blue Valley to make further progress in cooperation, and both parties are interested in further negotiations. In this regard, Xiaomi Automobile related person said that for the person in charge of Beiqi Blue Valley, he only replied to the reporter: "We have not received relevant news internally."

"In theory, Xiaomi Automobile has its own factory and does not need OEM production from other companies. Beiqi Zhenjiang Blue Valley Factory will produce four models at the same time in 2024, and its smart selection cooperation model with Huawei will also have to transform the Futian factory for production. " An insider close to Beiqi Blue Valley told reporters.

In addition, it has recently been reported that Haima Automobile and Xiaomi Automobile have reached a cooperation. In this regard, Haima Automobile said on the interactive platform that the company has no cooperation with Xiaomi Automobile at present. Xiaomi automobile’s news about automobile cooperation. "We don’t know the news." The relevant person in charge of Haima Automobile responded to the reporter.

However, the management of the above-mentioned new energy automobile company, who asked not to be named, believes that Xiaomi Automobile is likely to find other automobile companies to cooperate in production, but will use its own production qualifications. "Even if Xiaomi Car Factory can be put into production quickly next year, there will still be a process of increasing production capacity." The sales target set by Lei Jun is that the production capacity of Xiaomi Automobile in June 2024 is 100,000 units, and it is difficult for the new factory to reach this production capacity quickly. The above-mentioned unnamed executives of new energy automobile companies analyzed this.

The new car of Xiaomi Automobile will be listed in February next year. Data Map Source: vision china

According to Lei Jun’s plan, the first batch of Xiaomi cars will sell 100,000 vehicles within one year and deliver 900,000 vehicles in the next three years, thus "entering the first camp in the industry in 2024". This means that from 2025 to 2027, Xiaomi Automobile needs an annual production capacity of at least 300,000 vehicles.

"Xiaomi Auto’s contact with other car companies to solve the existing capacity problem is a strategy based on its long-term sales target, which can alleviate the subsequent capacity shortage of Xiaomi Auto to some extent. The management of the above-mentioned new energy automobile company, who asked not to be named, believes.

All photos and parameters of Xiaomi Automobile are made public, and the rear part is "Beijing Xiaomi".

According to the official opinion of the website of the Ministry of Industry and Information Technology, on November 15th, the Ministry of Industry and Information Technology released the announcement of road motor vehicle manufacturers and products (No.377 series) and the catalogue of energy-saving and new energy-using vehicles enjoying the preferential treatment of vehicle and vessel tax (No.56 series).The two Xiaomi cars on the market are all pure electric vehicles of this brand.

According to public information, Xiaomi Automobile is a brand of Xiaomi products, a pure electric car, and a manufacturer.Release Xiaomi Automobile for BAIC Group-Road Vehicle Co., Ltd.

Photo, the picture shows the rear logo of Xiaomi automobile "Beijing Xiaomi", and the millet model "BJ7000MBEVR2" with a wheelbase of 3000mm uses lithium iron phosphate battery, which is provided by the supplier and BYD subsidiary; The motor is produced by United Automotive Electronics Co., Ltd., and the driving motor power is 220kW.

Another Xiaomi car model "BJ7000MBEVA1" uses ternary lithium battery, and the supplier is Contemporary Amperex Technology Co., Limited.

Various parameter information published on the website of the Ministry of Industry and Information Technology

Qin Bing arrives again, and BYD Qin L’s preview map is released.

Recently, BYD Auto officially released the latest preview of its brand-new mid-size car, Qin L. As the absolute flow in the field of family cars recently, BYD Qin PLUS’s myth of 79,800 yuan has become a mudslide in the new energy market, disrupting the whole pace of domestic cars and joint venture cars, and the monthly sales of 50,000 units are even more numb. This time, BYD pursued the victory and launched the Qin L model. The new car will be officially unveiled at the Beijing Auto Show. As the latest model of BYD’s "Qin" series, Qin L got rid of the cheaper style orientation of Qin models as a whole, and instead inherited the family’s so-called "Longyan" aesthetic design, quite like a little BYD Han. The new car also has some breakthroughs in the power system.

In the preview, we can see the outline of Qin L. In the front part, the air intake grille is as huge as a dragon’s mouth, and the dot-matrix design details set off the central "Qin" logo, which embodies its brand characteristics. The LED headlights on both sides are slender and sharp like "longan", which improves the recognition of the whole vehicle to some extent.

On the side of the car body, the lines of Qin L are smooth and concise, and the slightly downward sloping roof is combined with the segmented waistline to create a dynamic feeling that is ready to go. The window frame is decorated with chrome trim strips, which improves the texture of the whole vehicle. In the rear part, the classic "Chinese knot" shape is adopted inside the penetrating taillight group, which echoes the luminous "BYD" logo and adds a touch of oriental aesthetic charm.

In terms of body size, the length, width and height of Qin L are 4830/1900/1495mm, respectively, and the wheelbase is 2790 mm. The size data is superior in mid-level cars of the same class, which can ensure more spacious space in the car.

In terms of power performance, Qin L is equipped with a plug-in hybrid system consisting of a 1.5L engine and a motor. The maximum power of the engine is 74 kW, and the maximum power of the motor reaches 160 kW, which can ensure the cruising range of traditional fuel vehicles, and the power output is believed to be not weak.

The 5th-generation DM-i hybrid system carried by Qin L is the latest generation super hybrid system independently developed by BYD. "Advertising" will achieve a qualitative leap in performance and economy. Whether Qin L equipped with this latest power system can lead the new energy future like Qin Bing’s fierce soldier remains to be tested by the market.

In addition, Qin L also matched a battery pack with a maximum capacity of 15.874 kWh, with a pure electric cruising range of up to 90 kilometers. This kind of cruising range can meet the needs of daily commuting and short-distance travel while reducing the cost of users’ cars.

With the approaching of Beijing Auto Show, more news about BYD Qin L is gradually being released. Che Jianjun believes that BYD Qin L will further enrich BYD’s share in market segments and effectively bridge the market gap between Qin and Han. Regarding its future price, it is reported that it will be more than 120,000 yuan. Does this price meet your expectations and budget for this mid-size car?

The maximum battery life is 715KM, and the monthly electricity bill is only 126 yuan. Is BYD Han EV fragrant?

Among the new energy vehicles, BYD Han EV (parameter picture) has always had a good sales volume. In the past May, the sales volume also exceeded 10,000 units, which still has a high popularity in the market. The 2022 model has also been improved in battery life, with a maximum battery life of 715 kilometers. At present, BYD Han EV is selling a total of 8 models, of which 4 models are 2022, and the price range is 269,800 ~ 329,800. We recently experienced the 715KM flagship model of the Han EV 2022 Genesis Edition with the official guide price of 287,500. Today, let’s talk about this car.

Stylish appearance, in line with the public aesthetic;

In terms of appearance, the 2022 BYD has only made some minor adjustments, and the front face looks more concise. The headlights on both sides of the front are long and narrow, and are connected by a bright chrome trim, and the Chinese character logo in the middle is very recognizable. In addition, the raised ribs on the hood with the black lower surround below add a sense of strength and movement.

Viewed from the side, the lines of BYD Han EV are very smooth and have good flow linearity. The suspended roof and the shape of the big slip back make the body look slender. The sharp double waistline design, hidden door handle, chrome-plated identity nameplate and chrome trim of the side skirt car create a good fashion atmosphere. In terms of size, the length, width and height of BYD Han EV are 4995x1910x1495 mm and the wheelbase is 2920 mm respectively. The size has reached the level of medium and large family cars.

The tail shape of BYD Han EV is relatively simple, and the through taillights are blackened, and the interior is decorated with elements similar to "Chinese knots", which looks better after lighting. The bottom is surrounded by black to highlight the layering.

Interior configuration and space performance:

Entering the car, BYD Han EV adopts a classic "T" layout, with reasonable distribution of functional areas and convenient operation. The multifunctional steering wheel covered with leather has a good grip. The 12.3-inch full LCD instrument screen in front of the steering wheel displays all kinds of information of the vehicle. In addition, this car is equipped with the HUD head-up display function, which is convenient for the driver to check the vehicle information. The 15.6-inch floating central control panel in the central control area is eye-catching, with a built-in intelligent car system, which supports online GPS navigation, Hicar, car networking and OTA upgrade. Various entertainment apps can meet the needs of young people for car entertainment.

In terms of assisted driving, BYD Han EV is equipped with L2 automatic driving function, which supports lane departure warning, lane keeping assistance, lane merging assistance, road traffic sign recognition, adaptive cruise and full-speed adaptive cruise. At the same time, it is also equipped with 360 panoramic images, 540 panoramic images, panoramic sunroof opening, keyless entry, remote start and other functions. In terms of configuration, it is still relatively rich, which can effectively improve driving safety.

As a medium and large family car, BYD Han EV has a good space performance. The front seat is designed in one piece, and the leather filler is also full. In addition, it supports electric adjustment, heating, ventilation and seat memory functions, which has a degree of comfort.

Adjust the comfortable driving posture in the front seat, and the experiencer with a height of 172CM will have plenty of room when he comes to the back, and there will be about three punches in the leg space. Because this car has a big slip-back shape, it will have a certain impact on the head space in the back row, but there will also be nearly one punch. Coupled with the blessing that can open the panoramic sunroof, there will be no sense of oppression. In addition, the almost flat platform is also a plus item, even if the passengers sitting in the middle can maintain a comfortable sitting position, they will not "squat".

In terms of storage space, the trunk space of BYD Han EV is not very large, but the opening is low, which is convenient for taking and putting luggage, and the internal space is relatively flat, which can put down two suitcases of about 20 inches. In addition, it is also equipped with an electric tailgate, which is very convenient to use.

Power and endurance performance:

In terms of power, this BYD Han EV adopts the layout of a front-mounted single motor, with the maximum power of 180 kW and the maximum torque of 350 Nm. This power system is not dragging its feet when driving in the city, and its dynamic response is relatively fast. You can get good feedback by pedaling lightly, and you can be handy when starting or overtaking. In addition, like most trams, Han EV runs smoothly and its power output is very linear. McPherson-style independent suspension+multi-link-type independent suspension chassis design and adjustment are relatively comfortable, and some fine shocks can be well filtered out, even if there are some speed bumps and potholes in the car, there will be no obvious bouncing feeling, which has better riding comfort.

In terms of battery life, the official battery life of this car is 715KM, which is improved compared with the 605KM long battery life version of the 2021 model. At the same time, it supports fast charging mode, and it takes only half an hour to charge from 30% to 80%. Longer battery life itself has reduced certain battery life anxiety, and with the blessing of fast charging mode, battery life anxiety is further reduced, which can meet more car scenes. Whether it is traveling in the city or going out for a long trip, it can be satisfied.

Car cost:

From the perspective of vehicle cost, the cost of electric vehicles is lower than that of fuel vehicles.

From the maintenance point of view, the first maintenance of BYD Han EV is carried out at the time of 5,000 kilometers or three months, and only some routine inspections are needed, and the cost is not much in 300 yuan. After that, the maintenance frequency should be 20,000 kilometers or once every 12 months.

In terms of energy consumption, according to the official power consumption of 13.5kWh/100km, if the household electricity consumption is 0.56 yuan/kWh, the electricity bill for driving 20,000 kilometers by Han EV is about 1,512 yuan, which is only 126 yuan per month when the mileage of driving 20,000 kilometers a year is added. Compared with the current "high" oil price, it is really cost-effective. However, this is only in the case of a household charging pile. If there is no charging pile at home, you need to go to a third-party charging pile to charge, and the cost will be relatively expensive. This depends on the actual use, but it should not be more expensive than the oil price.

Generally speaking, the performance of BYD Han EV is relatively balanced in all aspects, the appearance is fashionable and conforms to the public aesthetic, the interior has a certain texture and rich configuration, and the interior space can also meet the needs of family cars. In addition, from the point of view of battery life and power performance, the battery life of 715 kilometers can meet most people’s car scenes, and the power is strong and easy to drive. The most important thing is that the cost of car use is really much more affordable than that of fuel vehicles, which is a good model. So in the end, what do you think of this BYD Han EV? Welcome to have an interactive discussion with us in the comment area.