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Image source: NIO

On September 21, the long-rumored NIO phone finally appeared. At the NIO IN 2023 NIO Innovation and Technology Day, founder Li Bin officially released the flagship smartphone NIO Phone to the outside world.

At the beginning of the mobile phone launch session, Li Bin responded to the long-curious question of the outside world to everyone present – why does NIO make mobile phones?

"This is definitely not because mobile phone companies are building cars, nor is it because NIO doesn’t make money from cars now, but relies on mobile phones to make profits," Li Bin said. "Our reason is actually very simple and well-considered – because users need a mobile phone that is seamlessly connected to NIO, and we want to make NIO products better."

He showed how the phone can be seamlessly integrated into the car, both in terms of hardware and software.

First of all, the hardware configuration of the NIO Phone is basically the same as the flagship mobile phone on the market. In terms of chips, the phone is equipped with Qualcomm’s second-generation Snapdragon 8 leading version. The storage solution is based on 12GB + 512GB, and the maximum optional 16GB + 1T. It is equipped with a 6.81-inch curved screen with 2K resolution and supports a variable refresh rate of 1-120Hz. In terms of images, its main camera, ultra-wide-angle and periscope telephoto are all 50 million pixels. In terms of battery life, the NIO Phone is equipped with a 5200mAh battery and supports 66W wired and 50W wireless flash charging. At the same time, the special project matches the NIO wireless car charging.

In terms of appearance design, NIO Phone refers to the skyline elements of the NIO brand, using nano-microcrystalline ceramics and environmentally friendly leather stitching on the material. In addition, a special version of EPedition has been launched, with red elements interspersed in the fuselage, which is different from the ordinary version in design language.

Image source: NIO

As an important medium for human-vehicle interaction, NIO has injected many software-level interaction shortcuts into NIO Phone.

According to reports, the NIO Phone integrates mobile phones and smart electric vehicles through NIO Link NIO panoramic interconnection technology. The phone is equipped with UWB ultra-wideband technology, which can replace car keys and support unlocking without electricity within 48 hours.

On the left side of the fuselage, NIO Phone sets a NIO Link car control key, which can be just a click away 30 driver interconnection functions, including quick view of vehicle status, parking position, complete vehicle unlocking lock, window lift, trunk opening, air conditioning remote adjustment, etc., in the case of mobile phone without network, it can also realize unlocking, flashing horn, vehicle summoning, remote parking and other functions.

In terms of in-car control, Li Bin mentioned that the NIO Phone can be combined with in-car sensors to identify the user’s location and present a car control card interface with different functions based on the driver’s seat, passenger seat, or rear seat.

Li Bin believes that this reflects the original intention of NIO Phone’s design. "In addition to these functions that can be perceived more quickly, it is more about the seamless information flow and relay at the bottom of the software."

For example, NIO Phone has a more detailed understanding of human-vehicle interaction, such as the navigation route relay, which allows users to set a destination and choose a driving route on their mobile phone. After getting on the bus, it will automatically switch to the car-side navigation, and there is no need to perform additional operations on the car. For example, the navigation clipboard relay can automatically pop up and push on the car’s central control screen according to the location text copied by the user on the mobile phone, and the user can enter the navigation after clicking. It should be pointed out that these operations will not go to the cloud, ensuring the privacy and security of user data.

The Inter-App communications application of the mobile phone and the smart cockpit is the key breakthrough direction of this mobile phone. In addition to the aforementioned functions, the NIO Phone currently also has a panoramic application function, namely "Sky Window". After this function is turned on, a separate phone will run on the central control screen of the vehicle, supporting the parallel operation of the central control screen and the mobile phone dual applications. "Windows is not a simple screen projection, these two screens can run different programs in parallel, which is very different," Li Bin said.

For business scenarios, when users use the super conference, they can automatically transfer to the car after boarding the car, and can also call the in-car hardware (such as cameras). In terms of entertainment scenarios, NIO Link games can also be synchronized to the central control large screen to play.

For more systematic privacy and security issues, NIO said that the NIO Phone’s NIO self-developed SkyUI system provides 0 system advertisements, 0 commercial pre-installation, and only local processing of sensitive data. On cloud data protection, NIO Phone adopts multi-key encryption protection, and data and keys are stored separately.

According to reports, the 12GB + 512GB version of the mobile phone is priced at 6499 yuan, the 12GB + 1TB version is priced at 6899 yuan, and the EPedition 16GB + 1TB version is priced at 7499 yuan. It is currently only available in the NIO App Mall.

During the "golden age" of Hong Kong cinema in the mid-1970s and early 1990s, more than a dozen film crews started work at the same time every day in this small city on the southern coast of China. Pretty boys and beautiful women from Hong Kong’s wireless artist training class came together and set up scenes among the various crews. Film and television companies such as Golden Harvest, Shaw’s and New Art City invested heavily in digging up and cultivating newcomers to compete in the entertainment industry. This also contributed to the miracle that Hong Kong films produced more than 200 films a year in the 1980s.

That golden age of Hong Kong cinema gave birth to countless movie superstars. They may be as good-looking as Chow Yun-fat, Andy Lau, and Tony Leung Chaowei, and their acting skills are first-class, becoming hot A-list actors. Or as daring as Samuel Hung, Jackie Chan, Yuan Biao, and Yuan Hua, who sacrificed their lives to complete eye-catching stunts and become action superstars.

However, those who can write, direct, and act, and are unique in artistic expression, can create a personal style, and even find a way to break out of a school of film, I think Xingye is one of the best.

The nonsensical style of "Zhou’s comedy" he pioneered and his special attention to the subject matter of the little people are enough to secure him the top spot in Chinese comedy, and it is no exaggeration to call it "Asian Jim Carrey".

Today, let’s talk about the most outstanding work of Xing Ye in the 21st century so far – "Kung Fu"

First, the self-cultivation of "little people"

The story of "Kung Fu" still follows the tradition of Xing Ye’s "little person narrative", telling the story of the 1940s Shanghai, when A Xing, a street gangster who has been bullied since childhood, tried to get ahead by pretending to be the "Axe Gang" and extorting in the "Pig Cage City". As a result, he attracted the real "Axe Gang" forces.

The unexpected invasion of the gangster forces disturbed the quiet life in the slum, and also disturbed the four peerless kung fu masters who were entrenched here – the inheritors of the Gorang Bagua Band, the Hong Family’s Iron Wire Fist and the Shaolin 12th Road Tan Leg.

The gangsters were naturally no match for the descendants of the divine arts, but the arrogant Axe Gang boss, Brother Kun, was unwilling to stop, so he used the gang’s power to invite peerless experts to try to level the "Pig Cage City" in one fell swoop. Every attack by Brother Kun would stir up more "masters" hidden in the secular world in this unsightly small pool. Until, Brother Kun used his head to sacrifice the ultimate killing king Huoyun Evil God, and his opponent was the little rascal A Xing who caused this disturbance.

Lord Xing wrote, directed and acted himself, focusing the guide tube on the little character A Xing, making him a witness and key participant in the contest between the "evil forces" and the "pig cage city". Every turn in the battle between the two sides was caused by A Xing’s inadvertent speculation.

The first time was when he saw that he was going to be beaten by the residents of the city, so he had to learn the way the Axe Gang used fireworks to call people and threw a cannon fight. As a result, it just blew up the head of the leader of the Axe Gang passing by the wall. Then the villain complained first and blamed the residents of the city, which caused a conflict between the two forces.

The second turning point was that Ah Xing, with an incomparable desire to get ahead, put down all his courtesy and shame to join the Axe Gang. As a result, the first task he received was to rescue the great devil Fire Cloud Evil God from the mental hospital.

Xing clearly knew that his actions were wrong, but he seemed to have been carried away by the desire to become famous. As a result, with the release of the Fire Cloud Evil God, an uncontrolled force of destruction swept through the entire Axe Gang and the city.

The third turning point was when the charterer and the charterer in the base camp of the Axe Gang faced off against the three masters who were entangled with each other, and A Xing chose to use a wooden stick to beat the Fire Cloud Evil God.

This time, the little gangster Ah Xing finally stood on the side of justice. But this also caused the evil god of fire clouds to go berserk directly, breaking Ah Xing’s meridians with a fist, and his life was hanging by a thread. It was precisely because of his walk through the gate of hell that Ah Xing’s potential as a "martial arts genius" was completely exploded.

It can be said that in the first half of the film, Ah Xing has always been a gangster who makes a living by picking locks and speculating. For fame and fortune, he can join gangs, bully civilians, and even rob a girl who buys candy.

But in the end, he was just a small person, without noble virtue or the ferocity of a big traitor, between good and evil. He did not dare to kill, set fire, or rape. After being bitten by a snake, he had to hide in the traffic light box and silently digest the pain.

But it was after a series of setbacks and tribulations that Ah Xing finally realized how precious the opportunity to "be a good person" was, and how despicable it was to be self-deprecating on the old road of a gangster. Therefore, the moment he completed the good and evil decision, the potential hidden in his body also fully exploded.

Eight kung fu stunts, combining Chinese martial arts

Since the movie is called "Kung Fu", the core element of the story is naturally Chinese martial arts. In the "imagined China" in Jin Yong and Gu Long’s martial arts novels, Chinese martial arts can be said to have a long history and many branches. The kung fu of Shaolin, Wudang, Emei, Beggar Gang, and Tai Chi schools have their own strengths and weaknesses, and together they have painted the world of pleasure, enmity, swords, light and shadows.

On the one hand, Xing Ye’s "Kung Fu" continues the tradition of Hong Kong martial arts novels, and on the other hand, it inherits the mantle of Hong Kong martial arts films and kung fu films. The eight kung fu that appear in it can be said to be both a reinterpretation of traditional Chinese kung fu and a tribute to Hong Kong classic kung fu films. Let’s take a look at it together:

(1) The Tathagata Palm

The most invincible kung fu in the film "Tathagata’s Palm" is actually a fiction invented by Hong Kong filmmakers. It first appeared in the Hong Kong film "Tathagata’s Palm" in the last century, and was portrayed as the Buddha created for all living beings. There are ten styles.

At the end of the film, Ah Xing used the ninth form of "Ten Thousand Buddha Dynasty". Later, it was continuously interpreted by people, and the Tathagata Divine Palm became a kind of divine power that interacted with the "Heavenly Remnant Foot".

(2) Toad Gong

"Toad Technique" was a must-kill skill of the Fire Cloud Evil God. He once used this skill to put Ah Xing at a disadvantage.

The toad skill comes from Jin Yong’s martial arts novel. It is the original stunt of Western Poison Ouyang Feng, and later passed on to his righteous son Yang Guo.

Its characteristic is that it is like a toad preying on insects, waiting for an opportunity to move, using static braking, and striking after. When the enemy attacks, it pounces suddenly, concentrating all its internal force on one point and bursting out, killing it in one blow.

(3) (4) Shaolin Nanquan North Leg – "Hongquan" and "Tan Leg"

The tailors and laborers who live in seclusion in the Kowloon walled city in the film are the descendants of Hong Quan and Tan Ju respectively. Hong Quan was pioneered by Hong Xiguan, a Cantonese from the Qing Dynasty. When he was a teenager, he studied under the Shaolin sect and integrated the kung fu of the North and South Shaolin with his extremely high understanding. He created a school of "Hong Quan" that combines internal and external cultivation, uses both fists and feet, and combines strength and softness.

The person who plays the tailor in the film is Zhao Zhiling, the apprentice of Huang Feihong, and the iron wire boxing he practices is also one of the five battles of Hongquan.

There are many theories about the origin of "Tan leg", including Shaolin Temple in Songshan, Henan, Longtan Temple in Shandong, and many other theories. Later, the Jingwu Association of Huo Yuanjia in Tianjin also taught this kind of kung fu. There is a proverb that goes "If you practice boxing without training your legs, you are like a daredevil". The Tan leg style, with sharp movements, changeable moves, and quick attack and defense, can complement the boxing technique well.

(5) Goro gossip stick

The origin of this stick technique is hidden in the name. The so-called "Goro" refers to Yang Goro, who fought against the Khitan people in the Southern Song Dynasty. When he was defeated in the battle with his father at the Golden Beach, he disguised himself as a monk.

Later, he really went to Mount Wutai to cut his hair and become a monk, and changed the Yang family’s marksmanship to a stick technique, creating the "Gorang Bagua Stick". The actor who plays the boss Yang in the film is Dong Zhiping, a Peking Opera martial artist, whose gun and stick skills are first-class.

(6) Tai Chi

This can be said to be the most well-known kung fu in the film. In the film, the charterer plays "Chen’s Tai Chi" originating from Chenjiagou, Henan. With Taoist Tai Chi and Yin and Yang as the mental method, he pays attention to both internal and external cultivation, combining rigidity and softness, and overcoming rigidity with softness.

Although the chartered public can use a set of superb tai chi to play the six-fingered piano demon in the palm of his hand, he is a "rake ear" and has to swallow his anger and bear the humiliation in the face of his wife’s domestic violence.

(7) The Lion’s Roar

The renter’s Lion’s Roar skill, which is comparable to ultrasonic weapons in the film, is one of Shaolin’s seventy-two stunts. When the power is performed, the qi is first sank in the dantian, and then it spreads for thousands of miles, which can be transmitted for miles. Hearing it, the heart is frightened and the back is cold. As Du Fu said in his poem, "When I suddenly hear the roar of a lion in Hedong, I am at a loss when the cane falls on my hand." Presumably, only a strong and domineering renter can control it freely.

(8) Three-hole Qin Demon – Shaolin Dragon Claw Hand

In the film, the two of the three-hole piano demons stroke a guqin together, the sound of the piano turns into the light of the sword and the shadow of the sword, the lights turn off the grass wherever they go, and the killing is invisible. This kung fu can be regarded as the original of Xingye, which is composed of the six-style fingerings of the guzheng and the Shaolin dragon claws.

Of course, Xing Ye was also inspired by the "Fuqin Style" and "Drum Style" in Jin Yong’s novels, which Zhang Wuji once used in the Shaolin Dragon Gripper.

Three or ten years of preparation only to fulfill the "Kung Fu Dream"

In fact, Xing Ye had wanted to put "Kung Fu" on the stage as early as 2005. One of his original intentions when he set up his own color star company to film "Journey to the West" was to use the money he earned to shoot his dream work – "Kung Fu".

However, the nonsensical style of "Journey to the West" exceeded the upper limit of the audience’s understanding at that time, encountering an unprecedented box office waterloo, which directly led to the bankruptcy of the color star company and the plan to shoot "Kung Fu" was stranded indefinitely.

From "Journey to the West" in 2005 to "Kung Fu" in 2004, Xing Ye also filmed another classic work, "The King of Comedy" in 1999. It can be said that these three works, separated by five years from each other, together form the "Iron Triangle" of Zhou’s comedy across the centuries at a very high level.

Looking back now, in fact, the box office failure of "Journey to the West" at that time was not necessarily a bad thing. It was with the precipitation and tempering of the next ten years that Xingye was able to polish the script and works to such an exquisite level.

Moreover, based on the special effects level of the 1990s to shoot kung fu, the final scene of A Xing’s group fighting the Axe Gang and the Tathagata’s palm defeating the Fire Cloud Evil God would definitely be very simple, difficult to achieve the desired effect, and unable to perfectly interpret Xing Ye’s understanding of kung fu.

　　After the merger of Uber China and the completion of the local online ride-hailing management plan, Didi began to make major adjustments to the pricing method.

　　Surging News (www.thepaper.cn) learned that starting from August 18, Didi Chuxing platform implemented separate pricing for drivers and passengers.20% of each order charged by the driver before cancellation, 0.5 yuan per order, plus 1.77% management fee.

　　Taking Beijing as an example, the order is driven for 10 kilometers and 20 minutes. Before the adjustment, the actual income of the owner = (2 * 10 + 0.5 * 20) * 80% = 24 yuan; after the adjustment, the actual income of the owner = (1.8 * 10 + 0.4 * 20) * 100% = 26 yuan.

　　Didi said that after this adjustment, the income of car owners has not changed compared with before. The income of car owners in some cities will also increase with the separation of drivers and passengers, which can increase by about 10% -18%.

　　The adjustment of Didi’s pricing method this time is mainly aimed at the driver side, with little impact on the passenger side.

　　It is reported that after the driver and passenger are priced separately, the basic fare (km + duration + night fee), other fees, and dynamic price adjustment fees will be 100% owned by the owner. The owner does not need to make any changes in the withdrawal operation, which is the same as before.

　　Didi told Surging News that the purpose of making this pricing adjustment is very simple. First, after the division of pricing,Owners can see their income more intuitively, and the details of their income become clearer. Second, owners can also calculate their income directly through the pricing rules on the owner’s side, which is simple and clear.Didi said that after the adjustment of the pricing method, the income of car owners will also be more stable and will not be affected by fluctuations in the passenger side.

　　As for why they chose to make this pricing adjustment at this time, Didi said that after Didi merged with Uber China, the media reported a large number of Didi price increases (Didi said it was just a normal price dynamic adjustment, and there was no price increase), which confused Didi drivers about the pricing method. Many drivers expressed their desire for a more transparent pricing method to Didi Chuxing.

　　After communicating with a number of Didi drivers in Shanghai recently, Surging News found that there has been a recent phenomenon of Didi drivers leaving the platform. Drivers said that the current subsidy for drivers has decreased compared to before.

　　Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law and an expert member of the Sharing Economy Working Committee of the Internet Association of China, told The Paper.The adjustment of the pricing method made by Didi further illustrates the difference between online car-hailing and traditional taxis. It is not a disguised form of money or a tap, but a manifestation of the sharing economy.This also reflects the requirements of the "differentiated operation" of the new policy on special cars, not only for passengers and owners, but also for the difference in revenue sharing. This will force taxi reform.

　　An insider of Volkswagen Chuxing (a ride-hailing platform owned by the mass transportation group) told The Paper that from the recent frequent actions of Didi, including price increases, reduced driver subsidies, and this time drivers charging a fixed proportion, it can be seen that Didi is under increasing pressure in terms of profitability and is working hard to make changes and postures to give confidence to the capital.

　　The aforementioned Volkswagen insider also said that in the long run, Didi will surely generate profits on the driver and passenger side.

　　It is reported that the new pricing method of Didi Chuxing has been launched in Beijing, Shanghai and other cities, and will be gradually rolled out across the board in the future.

As we all know, there have been many revelations about the iPhone 16 series long before the release of the iPhone 15 series. In line with the principle of "bold assumptions, careful verification", we will still learn about predictions or revelations about new models to see what new things Apple may do next year.

Recently, Haitong International Securities analyst Jeff Pu revealed some details about the iPhone 16 Pro. He introduced,The device will feature a faster 5G modem, Wi-Fi 7, and a new ultra-wide-angle lens at the rear.

In a note to investors, Jeff Pu based his predictions for the iPhone 16 series on his sources in Apple’s supply chain.

He revealed that the size of the new iPhone will be 0.2 inches larger than the current 6.1 inches and 6.7 inches, that is, the standard version iPhone 16 and iPhone 16 Pro will increase to 6.3 inches, and the larger iPhone 16 Plus and Pro Max models will become 6.9 inches – In contrast, Huawei Mate 60 Pro is 6.82 inches in size.

Coincidentally, Tianfeng International industry analyst Guo Mingxuan and DSCC CEO Ross Young have reported that iPhone 16 series will be larger in size.

And thanks to the larger fuselage size,Apple will be able to carry the same quadruple prism periscope head as the iPhone 15 Pro Max on the relatively small iPhone 16 Pro model, and will finally support 5x optical zoom.

Jeff Pu emphasized that both the iPhone 16 Pro and Pro Max will feature 12 million-pixel quadrilateral prism periscope heads for better zoom.

But in this way, the more widely applicable triple telephoto seems to be gone. If Apple still maintains the 3-lens module, the lack of 3x optical telephoto becomes a loss.

Jeff Pu said in the report that Apple plans to upgrade the super wide-angle lens for the Pro series models, and this lens has not been moved since iPhone 13 Pro.

The ultra-wide-angle lens on the iPhone 16 Pro series will use 48 million pixel sensor, a huge leap over the current 12 million pixels. Better ultra-wide-angle quality can also improve the utilization rate of ultra-wide angle to some extent.

Apple’s A-series chips have changed this year, and the appearance of the A17 Pro has changed the next naming rules. Not surprisingly, the iPhone 16 Pro will be equipped with a new A18 Pro chip, built on the same 3nm process as the A17 Pro. The memory is still estimated to be 8GB.

It is worth noting that iPhone 16 Pro changes in terms of connectivity, whether it is Wi-Fi or 5G, iPhone 16 Pro will be upgraded. Jeff Pu speculates that the new iPhone will be equipped with a Qualcomm Snapdragon X75 modem, which can achieve 5G download speeds of up to 7.5 Gbps.

While the iPhone 15 Pro was the first to introduce support for WiFi 6E, next year’s iPhone Pro will likely feature WiFi 7. The latest Wi-Fi standard has speeds of up to 46 Gbps, four times that of WiFi 6.

But support is support. If you want to enjoy the speed of WiFi 7, you also need the corresponding network speed and router, and WiFi 6 routers are not yet popular… I can only say that in the future, it is no problem to use the mobile phone for two more years.

Jeff Pu also predicted the standard iPhone 16. He said that the iPhone 16 will still use a dual-camera module, and the ultra-wide-angle lens will retain 12 million pixel sensor, but will not support macro function.

iPhone 16 standard model should be the A17 didn’t run, after all, to pull the gap with the A17 Pro. The good news is that the memory is 8GB, but the 5G modem will not be upgraded. In terms of connectivity, the iPhone 16 and iPhone 16 Plus are also finer – they will support WiFi 6E, not WiFi 7.

The above information is an early reference, Apple is expected to launch iPhone 16 series in September next year, the future we will continue to pay attention to Apple and the new iPhone.

Apple launches a new iPhone every year, and we haven’t seen a refreshing update on the iPhone in years – oh, the last one was called "Dynamic Island". Many users and fans of competing products expressed dissatisfaction and ridicule at these small fixes.

Apple does not tweak new iPhone every year, but it does upgrade. In a recent interview with Brut., Apple CEO Tim Cook answered the question "Is it necessary to launch a new iPhone every year?"

"I think it’s a great thing to have a iPhone every year for people who want it," he said. Apple promotes the practice of users trading in old phones for new ones. So if the phone still works, Apple resells it (recycles it).

If it doesn’t work, Apple has a way to disassemble it and recycle the material to make new iPhone. This is also in line with Apple’s environmental values, although the idea of releasing iPhone annually seems to contradict environmental sensitivity.

But Cook believes that Apple is committed to maximizing the value of older iPhone. iPhone 13 Pro series is still the most worth buying iPhone model in the past 5 years, if iPhone 16 Pro series still has no upgrades, then I may still retain that view.

? Movie: "Drunk Fist II"　

? Broadcast time: Sunday, April 7 at 22:22

? Starring:// 　

1905 movie network feature This is a film that was selected as one of the "100 Best Movies in Global History" by Time Magazine in the United States; this is a Hong Kong-specific genre film that experienced the golden age of the 1950s and reemerged in the 1970s – Hong Kong Action Movie; this is a representative work that fully shows the style of Hong Kong’s "Dragon Tiger Martial Artist", it is – "Drunken Fist II". This year is the 30th year of this film’s release, and let us see the pinnacle of this kung fu film on the movie channel.

Jackie Chan, the most down-to-earth lone hero.

This movie history classic with its own BGM is a brilliant show of skills by Jackie Chan and his family. Their full dedication has written a crazy and beautiful chapter in the history of kung fu movies. In the film, Jackie Chan plays Huang Feihong, not only the incomparable "fighting king", but also creates a different image of a down-to-earth and profound "lone hero".

In this film, the family class also fully unleashed their potential. Their unique and creative movement design skillfully blended traditional Chinese martial arts with modern action elements to form a unique style that is still loved and sought after by the majority of audiences.

Star-studded – Andy is a little dragon

Think Jackie Chan is the only coffee in the play? Then you are wrong! The "Drunk 2" crew is here to tell you what is Crouching Tiger, Hidden Dragon, and what is a luxurious lineup! Huang Feihong’s father Huang Qiying, the "Tiger Dad", is played by Dillon; Huang Feihong’s little mother is played by Anita Mui, who not only assumes the funny role in the play, but also the strong backing behind Feihong; the sideways one-word horse who plays the villain Big Boss shows the sky; the director who plays Wu Ju Fu Minqi is a director who has won the Academy Award Lifetime Achievement Award…

In addition, there are also,,, Weng Hong, and other "big coffee" people who collectively play tricks, which is simply the "star team building" of the entertainment industry!

Jackie Chan-esque desperation — the pinnacle of a kung fu movie.

"Do you think you are Jackie Chan? Do you have nine lives?" Jackie Chan really fought with his life by jumping diagonally from a height of 50 meters to a low-temperature fire to be beaten! Coal chips pressed the top, coal barrels smashed, and rolled around on a fire covered with coal. This "desperate" spirit made the audience love and respect, and also made him unique in the film industry and became an eternal legend.

Jackie Chan told us with practical actions: Only by daring to fight and dare to break through can he become a true king! His spirit not only won the love and respect of the audience, but also set a new benchmark for Chinese action movies.

"Dragon Tiger Martial Master" still exists, and the spirit of kung fu is all over the world

Today, many "dragon and tiger warriors" are still active in every corner of the world’s film industry, guiding Hollywood action movies. From gorgeous action designs to shocking fight scenes, they are full of the unique charm of Chinese warriors, and their spirit also shines in global movies.

Their influence has transcended national borders, becoming an indispensable part of the global film industry, and also influencing the gradual evolution of new styles in global film action genres.

"Gold nine silver ten" is the peak season of the traditional car market. According to the data released by the Passenger Federation, the sales of new energy passenger vehicles in September increased by 23.0% year-on-year. The AITO Wenjie new M7, which has been listed for only a month, is undoubtedly the new favorite of the market. According to the official, Dading has broken through 60,000 units. While sales are hot, it also puts forward higher requirements for delivery. It is reported that in order to fully ensure the high-quality and fast delivery of the AITO Wenjie new M7, Sailis Automobile’s joint supply chain has invested 1 billion yuan and added more than 20,000 manpower.

Whether the supply chain can be effectively pulled and managed is the key to ensuring large-scale delivery and high-quality product delivery. Especially in the new energy automobile industry, a stable and efficient supply chain system is the guarantee of the quality, quantity and delivery efficiency of auto parts. This is reflected in some previous new power car companies. Due to the lack of deep cooperation foundation and experience, there may be unstable and uncontrollable risk factors in the supply chain in the face of extreme situations. For example, during the epidemic, there were even situations where the supply chain was tight and "dared not" to take orders, which limited the sales growth of car companies.

As one of the leading enterprises in the whole vehicle chain, Sailis Automobile has 20 years of vehicle manufacturing accumulation and excellent supply chain management capabilities, and uses the high-quality supply chain system as the foundation for the whole vehicle strength. Not only does it cooperate with Huawei’s cross-border business to build a smart car industry chain in depth, but also reaches strategic cooperation with many leading enterprises such as Ningde Times, Topu, Wencan, etc. Among them, Li’er, Huguang, Topu, etc. have settled in the local area to help the local industry strengthen and supplement the chain. Through forward-looking judgment of the industry and cooperation with many supply chain enterprises in advance, Sailis Automobile gathers the leading technologies of leading supply chain enterprises, and at the same time reduces the cost from procurement, production to after-sales services, promotes production efficiency and quality control, and builds a solid foundation for efficient and high-quality delivery.

Since the beginning of this year, the AITO Q & A series has been launched and delivered the M5 smart driving version and the new M7 series, which have been widely recognized by the market. In December, the flagship model AITO Q & A M9 will also be launched soon. Under the support of a complete supply chain system, Sailis Automobile promotes the strategy of large single products, and will seize a place in the fierce competition of new energy vehicles.

It is worth noting that the stock price of 601127.SH has continued to rise recently, and the market value has jumped by 100 billion yuan again. Cinda Securities’ latest research report said that it is optimistic about the rising profit space of Sailis, and pointed out that with the launch of AITO’s new M7 and M9, the company’s new energy vehicle sales are expected to achieve a significant increase.

Text/Wang Fangjie

With a swipe of the camera, Xu Jiayin appeared on the CCTV news screen, which was a report on the 2017 BRICS Business Forum. Xu Jiayin, wearing a red tie, sat in the first row behind the dignitaries, directly behind the top government. Obviously, this is not a position that ordinary entrepreneurs can get. In addition to the chairperson of the board of directors of China Evergrande, Xu Jiayin is also a member of the Standing Committee of the National Committee of the Chinese People’s Political Consultative Conference.

Mr. Xu’s political status has kept him very busy. On his public itinerary, he attended a meeting of the Standing Committee of the Chinese People’s Political Consultative Conference in Beijing before going to Xiamen for the BRICS meeting. Before that, he attended a "symposium on private enterprises studying and implementing the spirit of the National Financial Work Conference" held by the All-China Federation of Industry and Commerce. Only, he did not attend the half-year performance report of China Evergrande (03333.HK).

Originally, Xu Jiayin could have received a lot of congratulations at the half-year performance meeting. In addition to China Evergrande’s best performance in history, he himself surpassed Wang Jianlin to become the richest man in China’s real estate in July this year. As China Evergrande’s share price rises further, according to the latest data from Forbes, Xu Jiayin is the new richest man in China at a price of 39.10 billion US dollars, slightly higher than the second-place Pony Ma and the third-place Jack Ma.

It’s not that Xu Jiayin has never been the richest man. As early as 2009, the day China Evergrande went public, his net worth reached the top of China. But year after year, Evergrande has been playing the "game" of high debt and high leverage, with capital markets ranging from novelty to boredom to worry, and institutions like Citron shorting. According to the calculation of Xia Haijun, the president of China Evergrande, China Evergrande’s current price-to-earnings ratio is only 4-5 times, about half that of mainland real estate companies. "Evergrande’s stock is still far from reaching the right position," Xia Haijun said.

Since the beginning of this year, China Evergrande has started to deleverage significantly, and at the same time vigorously promoted Evergrande Real Estate’s backdoor listing in class A shares. Under the stimulus of multiple positive factors, the capital markets have expressed their support with practical actions. The company opened at HK $5.04 on January 3, 2017 and closed at HK $28.15 at noon on September 15. Xu Jiayin also once again topped the list of China’s richest people.

However, for a mature entrepreneur, the status of the richest person is no longer of great significance, just like the scale of a leading company. Xu Jiayin and Evergrande’s management need to continue to face the problem of how to keep a giant ship within a safe boundary.

A keen sense of smell

In a fashionable phrase, Xu Jiayin lacks freestyle. In the real estate circle, Sun Hongbin wears T-shirts and sneakers, and usually scolds the Three Character Classic when he is in a hurry. He is an "upright BOY"; Wang Jianlin roars at the company’s annual meeting that he has nothing like a "rock old cannon"; although Wang Shi is full of bourgeois delicacy, he will also be angry and become a beauty. Whether the reporter is in close contact or the public can feel the vividness of these characters through the computer screen. But Xu Jiayin is serious and serious. He is like a "veteran cadre" who is surrounded. You look at him, he looks at you, and they are separated by several layers.

But employees at China Evergrande are used to "the boss is such an old-fashioned person." They told reporters that the billionaire had not had access to a smartphone until recent years. The owner of a media advertising agency brought up a story in which Evergrande people approached them years ago to include a single page on Sina Finance’s Hong Kong stock channel, because the boss only used Sina Finance to watch stocks.

Xu Jiayin, a veteran cadre, is different from Wang Shi – "he will not get involved in politics in this life and the next", and different from Wang Jianlin – "close to the government and away from politics". He is very close to politics and well integrated. This of course attracted criticism from short-selling institutions for him. Citron once pointed out that it was very close to the **, but the accusation was ultimately unfounded. The other side of the coin is Xu’s keen grasp of policy. Just a little attention can be found that ** Evergrande’s strategy is almost in sync with the macroeconomic development strategy. The state expands the scale of Evergrande, and the state shrinks the scale of Evergrande.

At this performance meeting, China Evergrande announced a major strategic transformation, from the past scale priority to efficiency priority. To this end, the company adjusted the previous "three highs and one low" development model to "three lows and one high". The so-called "three highs and one low" means high debt, high leverage, high turnover and low cost, while "three lows and one high" means low debt, low leverage, low cost and high turnover. In this regard, Xia Haijun did not shy away: "China Evergrande’s measures are consistent with the country’s policy orientation of reducing debt and deleveraging."

Xu Jiayin was not among the speakers at the "Symposium on Private Enterprises Learning and Implementing the Spirit of the National Financial Work Conference" on August 23. Xu Lejiang, executive vice chairperson of the All-China Federation of Industry and Commerce, who presided over the symposium, named Xu Jiayin to talk about the experience of studying the National Financial Work Conference. Xu Jiayin said that from 2014 to 2016, Evergrande’s income was 130 billion yuan, 200 billion yuan and 370 billion yuan respectively, and this year it is expected to reach 500 billion yuan. Such rapid growth, no matter which enterprise, is basically a "three highs and one low" development model; now after the Central Financial Work Conference, enterprises must change to the "three lows and one high" model. Only in this way can they achieve long-term stable and healthy development of enterprises. Xu Lejiang joked in the exchange that Evergrande’s past development model should actually add a "high risk".

The guidance from the top is very direct, how can Xu Jiayin not hear the strings and know the elegance? In fact, with his keen sense of policy, there is no need for such a direct reminder at all. In the early years, under the background of policy encouragement to go global, many real estate companies adopted aggressive overseas expansion strategies. Now those overseas real estate projects that rely on domestic investors have become a problem for the company’s future, but China Evergrande has not gone abroad. Evergrande made it clear to reporters that Evergrande has no plans to invest overseas. "In the past 21 years, Evergrande has insisted on investing only in China, and has successfully realized the growth of the company in the dividend of China’s rapid economic development. We believe that this dividend is still very large, and Evergrande can continue to make great progress in it."

Of course, in addition to external factors, Evergrande’s slowdown has its own internal logic.

China Evergrande was founded in 1996 as a project that no one else wanted. That year, Vanke’s operating income exceeded 1 billion yuan, and R & F Real Estate’s sales revenue was about 60 million yuan. In the 20 years leading up to 2016, Evergrande has been playing the role of a chaser, from project companies to local companies, then to national companies, and finally became the world’s largest real estate company last year. Xia Haijun believes that to catch up with others, it must scale up. How can a small company overcome the disadvantage of insufficient capital base and achieve leap growth in scale? There is only one way – borrow more money. The money was deposited on the land, and as the value of the land far exceeded the financing cost, Evergrande became the "diamond in the crown".

But Xia Haijun knew that the development model of high debt was unsustainable. After all, the golden age of Chinese real estate had passed, and a large number of small and medium-sized real estate enterprises had disappeared, which showed that the simple and crude way of making money in the past was no longer feasible. The cost of land was getting higher and higher, and if the financing cost continued to rise, enterprises could only work for the government and banks.

China Hengda decided in the next three years, the scale of land reserves negative growth of 5% to 10% per year, to 50 million square meters per year of floor area calculation, about 10 million per year will reduce the land reserves, buy less land debt will decline, profits will be released.

　

This year, China Evergrande handed in the best report card since its listing. Its gross profit and net profit increased by about 200%. Due to the repayment of perpetual bonds, the net profit attributable to the company’s shareholders increased more than 8 times to 18.83 billion yuan. After the results were announced, the research reports of various brokerages concluded that it was "recommended to buy". "Shareholders don’t care how big we are, they only care about how much dividends we pay." Xia Haijun told the truth.

Slow down

Judging from the contract sales in the first half of this year, Evergrande is no longer the country’s leader, although it only took this position last year. In the first six months of this year, Evergrande achieved contract sales of 2440.9 billion yuan, slightly inferior to Country Garden’s 2889.1 billion yuan. "We have been the boss, and it is pointless to focus on this goal after this." Xia Haijun said, but he changed the topic and said: "It is useless to put other people’s rights and interests on your own side." This sentence smells of gunpowder. In the first half of 2017, according to the statistics of equity sales, China Evergrande ranked first in the country’s real estate enterprises, reaching 2291.6 billion yuan, surpassing Country Garden.

"Evergrande will no longer emphasize contract sales first, equity sales first, and profit first." Xia Haijun stressed that in response to this strategic adjustment, Xia said that China Evergrande’s consistent low-cost and high-turnover model will not change. "Real estate is bread, we are chefs, land is flour, and Evergrande took the cheapest flour a few years ago." Xia Haijun is quite proud of this. As China’s largest "landlord", China Evergrande currently has 276 million square meters of land reserves. The original value of this land is only 457.60 billion yuan, and the average floor price is 1,658 yuan/square meter. Of this land, 72.6% is located in first- and second-tier cities, and 27.4% is located in third-tier cities. It is well known that since the beginning of last year, China’s real estate market has started a new round of upward cycle, and the price of Evergrande projects has also risen along with the market. According to Xia’s introduction, the average price of Evergrande projects has risen from 8,800 yuan/square meter last year to more than 10,000 yuan/square meter. "The extra 1,200 yuan/square meter is profit," Xia Haijun said.

Xu Jiayin is also a professor of management at his alma mater, Wuhan University of Science and Technology. Many people think this is a false name. After all, Professor Xu studied metallurgy and has never talked about his management methods in public. But when you look closely at this company, you will find that it does have some unique management experience. For example, due to the long management radius of national real estate enterprises, many companies choose to fully delegate power to regional companies. However, China Evergrande adopts a tight group management model. The group directly controls all aspects of the project, planning and design, material supply, bidding, budget and final accounts, project management, quality management, sales, and property delivery. The role of regional companies is only implementation. Of course, this model is difficult to implement. This year, Evergrande Group needs to control and develop more than 8,000 buildings with more than 20 floors at the same time. But this has given birth to Evergrande’s standardized operation. In Xia Haijun’s opinion, no real estate company can surpass Evergrande in this regard. It has only three product lines, with a 5% share of high-end series – Evergrande Washington, a 70% share of rigid demand product series – Evergrande Oasis, Evergrande Yayuan, etc., and a 25% share of tourist real estate series – Evergrande Jinbi World. These products are distributed in 223 cities across the country, but each real estate with the same name looks almost identical.

Evergrande also has a unique management model, which Xu Jiayin regards as a magic weapon for maintaining long-term high growth – target plan management. "In management, usually target management and plan management are two separate chapters, Evergrande combines the two, and Evergrande’s plans are all targeted," Xu Jiayin said in an internal speech at the beginning of this year.

In Hengda Group, there is a unique department in the real estate industry – the management and supervision center. At first, there were only 10 people in this department, but now there are nearly 1,000 people, and the regional companies also have comprehensive planning departments. The two departments have formed a multi-level project plan management system, which is mainly responsible for maintaining the high-speed turnover of project development. According to Hengda, the company has detailed control over the project plan to every week, ensuring that the opening sales are opened within half a year after the land is acquired. Unless there is a serious force majeure, the opening time is a dead order.

Evergrande is about to change the development model of high leverage and high debt. Before this year, few people could say how much money Evergrande had borrowed because of its high perpetual debt. According to the 2016 annual report, the net profit attributable to the holders of perpetual debt exceeded that attributed to the shareholders of the company. It was not until early July, when Evergrande announced that it had redeemed all perpetual bonds in June, that people learned that the size of this "hidden debt" was 112.90 billion yuan, and its disappearance caused China Evergrande’s full-scale net debt ratio (including perpetual bonds) to be sharply halved.

It is undeniable that China Evergrande is still a highly leveraged company, which may even be considered abnormally high by Xia Haijun himself. Its net debt ratio is 240%. Xia Haijun said that the net debt ratio will be reduced to 140% in one year, 100% in two years, and 70% in three years. After that, China Evergrande will maintain such a "normal company" debt ratio.

The Road Ahead

In fact, Evergrande’s net profit in the first half of the year could have been even higher. The company sold its stake in Vanke to Shenzhen Metro at a very low price, losing 7 billion yuan. Of course, as Xu Jiayin said, "all things are pleasant things to do". As we all know, Evergrande Real Estate Group is advancing the plan of backdoor Shenshenfang, and the group headquarters has also been relocated to Shenzhen. Xia Haijun revealed that the appraisal agency is revaluing Evergrande Real Estate’s land assets, and the price after the revaluation of the assets will determine the valuation of Evergrande Real Estate when it goes public. The relevant work is going very smoothly, and the company will soon welcome the third round of strategic investors. The scale of this round of financing is between 30 billion and 50 billion yuan. After the financing is completed, Hengda Real Estate will formally submit a statement to the Securities Supervision Commission.

Of course, there are many people who want to participate in the business of China’s largest landowner, and Evergrande Real Estate has the active option. Its shareholder list is shining, including CITIC, Zhongrong, CEFC, Shenzhen Industry Group, Shandong Expressway, Shenzhen Guangtian, etc. All are powerful central enterprises, state-owned enterprises, large Financial Institution Groups and strategic partners.

It is worth noting that the backdoor listing of class A shares is Evergrande Real Estate Group, while China Evergrande already owns four major sectors: real estate, finance, tourism and health. In recent years, China Evergrande has been trying to diversify. It has successively "fought" FMCG and finance, but the FMCG business was eventually divested, and the financial business was affected by policy changes. Now, tourism, which is in line with the direction of expanding domestic demand and upgrading consumption, is Evergrande’s key direction.

In 2016, the "Analysis Report on the Development Model and Investment Strategic Planning of China’s Theme Park Industry" released by the Prospective Industry Research Institute pointed out that 70% of domestic theme parks are in a state of loss, 20% are flat, and only 10% are profitable. About 150 billion yuan of funds are tied up in theme park investment. This situation can also be seen in the transaction between Wanda and Sunac. According to the original transaction structure, Wanda plans to sell the Wanda City project according to the registered capital base price, so that the average price of the saleable area of the project is only more than 1,000 yuan/square meter. Such a valuation method inevitably makes people feel that those theme parks that need to be held for a long time are a "big pit".

But Evergrande is also pushing ahead with plans for theme parks, known as Evergrande Children’s World, and suddenly there are 15. In the first quarter, Evergrande Travel Group inspected 28 theme parks around the world and finally selected 33 game projects, which will be 1.5 times the size of Disney.

Evergrande Children’s World will be the only fully indoor theme park in the world, which seems magical. Evergrande may need to build a very large dome, and people will probably fall down the rabbit hole like Alice through the entrance. But these theme parks will consume a huge investment. The investment of Shanghai Disneyland without a roof is 5.50 billion US dollars. China Evergrande has not disclosed the commercial estimates of the theme park project, but Xu Jiayin obviously values Children’s World very much. In January this year, he personally participated in the project planning seminar. Maybe the man with nearly 1.50 trillion assets just wants to create some happiness.

　　China News Service, Shanghai, July 23rd (Wang Gupi) The fourth Bilibili Macro Link two-dimensional concert hosted by Bilibili bullet comment network, China’s largest young people’s trend culture and entertainment community, was held in Shanghai on the evening of the 23rd. Under the high temperature of 40 ° C that day, 10,000-person two-dimensional fans from all over the country showed undiminished enthusiasm and shared this annual "two-dimensional event" in China.

　　Bilibili Macro Link (hereinafter referred to as "BML") is an annual large-scale offline party brand created by Bilibili bullet comment network (hereinafter referred to as "bilibili"), a cultural gathering place of China’s two dimensions (generally referring to Animation, Comic, Game, Virtual Idol, etc.) and the largest young people’s trend culture and entertainment community in China. In recent years, it has formed an increasing influence across the country.

　　According to Chai Xujun, general manager of the cultural division of bilibili, BML’s name comes from a programmer’s "brain hole". "Macro refers to the macro command in the computer. We think this activity should be able to connect a very’grand ‘group of two-dimensional audiences, so there is such a name." And from the first 800-person small performance to this year’s 10,000-person scale, BML’s "macro" wish has been gradually realized.

　　At the concert that night, in addition to the popular "UP masters" from the bilibili music district, dance district and other major sectors, the organizers also invited well-known foreign stars such as Miyazuki, who had sung interludes for "Digital Baby", to help perform and interact with Chinese fans.

　　It is worth mentioning that the world’s first Chinese virtual singer Luo Tianyi and the well-known Japanese virtual idol Miss Black and White also took the stage that night with the latest holographic technology.

　　"We want to give all two-dimensional fans a carnival experience. It’s a concert, and it’s a two-dimensional music festival," Chai Xujun said.

　　According to the organizers, a total of 12,000 tickets for this year’s BML were sold out in less than two hours. Among them, the most expensive 1280 yuan (RMB) infield tickets were "sold out" in 4 minutes. The main force of ticket purchases this year is the "post-95s" who do not seem to have high spending power.

　　"I have been registering for bilibili for many years. I am very curious about what my friends who like the two-dimensional world are like, and I also want to see the behind-the-scenes look of bilibili who has been with me for so long. It’s like wanting to meet an old friend, so when I see BML, I immediately grab the ticket." "After 95" freshman "Yin Lin" said.

　　Chen Rui, chairperson of Bilibili, told reporters that in today’s growing spiritual demand, new forms of cultural consumption are also emerging, young people are more willing to accept new things, and the need for cultural consumption structure to develop in a diverse direction is becoming increasingly obvious. "For example, when we started BML, we just wanted to give everyone an opportunity for offline communication, but we didn’t expect to end up with the current 10,000-person scale."

　　Today, the official Weibo of the Ministry of Foreign Affairs published a concise but intriguing statement: Foreign Minister Wang Yi’s official vehicles will use domestic Hongqi sedans from today. This is less than 20 days before the launch of the Hongqi H7.

　　In fact, the Red Flag is a model that has weathered great storms, in other words, it is also a portrayal of China’s industrial manufacturing. Before starting the article, it is worth briefly recalling the history of the Red Flag.

　　First, the history and current situation of the red flag

　　Founding and development period: 1958-1965

　　In 1958, the leaders hoped that China would have high-end cars and wanted to rewrite the history that Chinese people could not make high-end cars, so the Hongqi brand was born with honor.

　　It was not until 65 that Hongqi completed the accumulation from scratch and completed the initial accumulation of technology. Hongqi borrowed and imitated models mainly from the United States, and produced some sedans and inspection cars. The most classic model is the Hongqi CA72. Since then, the Hongqi CA770 high-end sedan has become a national-level courtesy car and a chief car above the Vice Premier of New China, becoming a veritable "national car".

　　Stagnation period:

　　During the Cultural Revolution that began in 1966, Hongqi CA72 was framed as a "belly car" due to the designer’s background and was persecuted.

　　From 1965 to 1970, Hongqi went from imitation to autonomy. However, due to the "movement", Hongqi CA72 was forced to stop production after only a few hundred were produced. Subsequently, Hongqi developed the CA770 model, whose engine was designed with reference to the Cadillac engine. This model then formed a large number of derivative models, including China’s first bulletproof car CA772. However, due to the "political movement", although Hongqi had the right model during this time, production was seriously affected.

　　Product lost period:

　　From 1970 to 1981, Hongqi went to the road of technological upgrading, but the product failed. In 1972, FAW put forward the goal that it must catch up with the world’s advanced sedan level. In 1975, it produced the world-class car CA774-4E, with curved glass for the side windows of the body, high-strength thin steel plates for the body, four-speed automatic transmission for the gearbox, independent front and rear suspension, radial tires, power steering, and disc braking system. But for "some reason", the model did not pass the review.

　　During the period of severe setbacks:

　　From ’81 to’ 87, Hongqi went on the road of overseas cooperation. In ’81, German cars already had the intention to enter China, and Hongqi stopped production, but the research and development work has not stopped. During this period, there were negotiations with Nissan, Ford, Chrysler, and Audi to find the possibility of cooperation in mass production. However, due to various reasons, the cooperation with various companies came to an end. During the period, Chrysler maliciously defrauded and suffered heavy losses.

　　From ’87 to’ 96, Hongqi once again went down the road of imitation. During these years, Hongqi imitated several foreign models, but for various reasons, they were not mass-produced. Overseas cooperation failed across the board, technicians were suppressed by managers, and the spirit of Hongqi had completely disappeared.

　　From 1996 to 2008, Hongqi began to produce new models by OEM. The CA7220 was produced by imitating the Audi 100, the CA7460 was produced by imitating the Lincoln City, and the Hongqi Century Star was produced by imitating the Audi 200. At first, the engine was changed, but later the headlights were too lazy to move, so the new model was directly replaced. During this time, Hongqi never developed again.

　　In 2008, Hongqi had a plan to revitalize Hongqi through independent research and development. It plans to produce a new model every year in the future, and it is self-service research and development. Last year, Hongqi H7 and L9 cars were seen at the auto show. On May 29 this year, Hongqi H7 was launched, priced 29.98-47 9,800.

　　In fact, after seeing the development history of Hongqi, I feel that Hongqi sedan was a microcosm of China’s industry from its independent research and development in the early stage, to being hit, and then to being in a slump. And when it came to the joint venture period, FAW Group relied on Volkswagen to live, and the 55-year-old Hongqi sedan did not have the spirit of the year. This can be seen from the sales volume of the last two years: only 2 were sold in 2011 and 127 in 2012. It is estimated that these are all customized production, processed from the prototype workshop, and the cost is not cheap.

　　Second, the red flag has the best opportunity

　　In recent years, independent brands have continued to impact the high-end market, such as SAIC Roewe, FAW Pentium, etc., but the official car market is still controlled by Germany and Japan. Although they have surpassed Japanese and Korean mid-sized cars in some technologies and performance, the market response is still poor. If independent brand mid-sized cars can make a difference in the market, it will have strategic and positive significance for the growth of independent brands.

　　After talking about history, let’s talk about the current situation of the red flag. The foreign minister’s car was replaced by the red flag and published on social media, which is quite profound. Does this prove that the state supports the red flag car in full swing? In fact, since the first lady’s visit, many independent brands have entered the best era.

　　With the implementation of the "Double 18" official car purchase, automobile companies have also seen the potential of the official market. Hongqi, as the former boss, of course cannot be missed, so he started a series of plans: Zhang Xiaojun, the former executive deputy general manager of FAW-Volkswagen Audi Sales Division, who has served for 7 years, has become the general manager of FAW Car Sales Company, shouldering the heavy task of rebuilding the Hongqi brand. At the end of May this year, Hongqi’s high-end car H7 was launched. Enterprises are ready from the sales side and the product side, and the government has cleared the obstacles from the procurement side. This may be the best historical opportunity for Hongqi.

　　III. Can red flags make ideals fly?

　　Before Hongqi, there was no bright spot in technology, and the market positioning was in chaos. Hongqi is already a failed brand, which is an indisputable fact.

　　At the technical level, in recent years, Hongqi’s strategy has been entirely based on existing foreign products. Chassis, engine, on the basis of prototype cars, modified to avoid patents, which is also a common problem before all independent enterprises. H7 claims to be purely independent research and development, and I personally think it is basically a mature model.

　　Market level: Hongqi wants to copy Audi’s success in China too much, and everything is guided by Audi’s success precedent. Focusing on the high-end market, focusing on government procurement, hoping to promote this legendary brand from the top down. This can be seen from the executives transferred to Audi. There is a lack of luxury brands in the market for independent brands, and Hongqi happens to be a high-end government car. It has no choice but to take a detour a few years ago and make some four differences: technically pieced together, the market positioning is high or not, and the market positioning is not low. Home rental business government, where to use it is embarrassing. Now I finally woke up and started to focus on the high-end market. This strategy is also the only way out for Hongqi. If this strategy fails again, Hongqi can be said to never turn around.

　　FAW’s plan is that once the government’s top management adopts the Hongqi as an official car, Audi’s market position will change accordingly (I am skeptical of this), and the Hongqi car will be changed overnight due to the market downturn caused by the loss of its leading car position. Although this idea is a bit simple, the beneficiaries of this change are not only Hongqi cars, but also the market position of the entire independent brand B-class car, and even greatly benefit the public’s confidence in the independent brand.

　　But although the red flag is actively prepared, how to compete with Audi, BMW, Accord, Passat and other official cars? R & D, production, marketing, quality management, after-sales services, etc., are these red flags ready?

　　In general, the recognition of the official vehicle market will take time, and the market side is even more difficult. Not to mention the popularity of German, Japanese, and American products, in addition to mandatory documents, local support cannot be ignored. The only worry now is FAW’s system, efficiency, and marketing integration capabilities. In the next five years, if Hongqi cannot come up with independent and excellent technology and models that conform to official and business temperament, it may be time for the Hongqi brand to disappear.

　　Exchange email: yinxl2010@vip.163.com

　　Disclaimer: The author of this article is a columnist, and the views expressed in this article are personal and cannot be representative of Autohome.

　　The pictures in this article are from the Internet, thanks to the original author.

Recently, Dayao Beverage has launched a variety of new products and upgraded the quality of big soda to a juice version, preparing for the upcoming peak season of the beverage industry. In the process of continuously meeting the diverse needs of consumers, Dayao Beverage practices the concept of long-term doctrine, using this as a guide to pursue the common improvement of categories, quality and brands, so that more consumers can feel the "refreshing atmosphere" of national soda.

It’s not a good idea.The big kiln soda has been newly upgraded, and the juice content is the core

In the era of quality consumption, the consumption scene, consumption demand and sales channels of China’s beverage market are becoming increasingly diverse. The consumer side not only presents diverse needs, but also has increasing requirements for quality, not only to drink well, but also to drink well, and even to satisfy emotional value. Because of this, "quality-price ratio" instead of "cost performance" is becoming a new consumption concept that a considerable number of consumers agree with and pursue.

In the big soda category, the big kiln has always been known for its good drink, large quantity and high cost performance. Under the trend of quality-to-price consumption, the big kiln drinks continue to up the ante in terms of category and quality, and pry the market with high quality-to-price bottles of juice soda, so as to realize the long-term repurchase of products at the end point and establish a long-term deep link with consumers.

For a long time, Dayao Beverage has used "big soda" as a brand strategic positioning through detailed market research and judgment to consolidate the core characteristics of "big soda and aerated drinks". At present, Dayao Beverage has listed carbonated drinks, fruit and vegetable juice drinks, plant protein drinks, and functional drinks in four categories. In terms of taste innovation, Dayao Beverage has launched Qu Jie soda sparkling water, small kiln fruit steam, Chayuanxiang juice sparkling tea, pomelo love honey pomelo sparkling tea series, etc. In 2023, Dayao Beverage launched energy coffee functional drinks.

This time, the classic carbonated product family added 520ml large glass bottles of pineapple-flavored juice soda, and also launched three portable pineapple, lime, and frozen pear, bringing a more refreshing experience to the whole people in midsummer. At the same time, the official announcement of the big kiln drinks increased the juice content of the three classic products, the big kiln guest, the big orange kiln Nuo, and the big kiln Liai, and upgraded it to juice soda, integrating the original classic taste with the juice demand. On the basis of retaining the core characteristics of "refreshing atmosphere", up the ante juice soda category. Previously, in order to meet the juice needs of young people, the big kiln has launched the big fruit juice in 2023, featuring the "chewing and drinking" big fruit juice, which truly returns to the original taste of fruit.

It is worth mentioning that, no matter how the product is upgraded, Dayao Beverage has always regarded quality management as the top priority of product development, adhered to the implementation of the "0471" quality management strategy, and controlled the quality from the whole process of supplier management, transportation and warehousing, environmental hygiene, and production technology, so that consumers can rest assured.

In addition, the quality of the newly upgraded Big Kiln Juice Soda has been greatly improved, but the product maintains the original 520mL specification, and the price remains unchanged, insisting on large quantity and high quality. Under the guidance of quality and price ratio, Big Kiln drinks have now been recognized by more and more consumers, providing strong support for the national market.

It’s not a good idea.Nationalized strategy-driven, long-term approach leads sustainable development

In the current practice of high-quality development requirements, it is essential for enterprises to adhere to the long-term approach, focus on the future, take a long-term perspective, give full play to the company’s determination, resilience and vitality, and pursue excellence in brand, quality and word-of-mouth, so as to create more cost-effective beverages for consumers.

Among them, Dayao Beverage will make nationalization the core strategy for the long-term development of the enterprise and firmly implement it. At present, Dayao Beverage has built seven production bases across the country. In 2017, Ningxia Dayao Beverage Production Base was officially put into operation; in 2021, Dayao Production Base in Liaoning, Jilin, and Shalqin, Inner Mongolia was put into operation one after another; in 2022, Anhui Funan Factory was put into operation; in 2023, Dayao chose to build two new production bases in Baoji, Shaanxi and Tai’an, Shandong, and will be put into operation one after another this year.

The production capacity of the seven major production bases of Dayao Beverage covers seven regions in North China, Northeast China, East China, Central China, South China, Southwest and Northwest China. It can not only efficiently guarantee production capacity, deliver in time, shorten the logistics radius, reduce costs and increase efficiency, but also control the quality from the raw materials, production environment, packaging, transportation and other aspects of the product, so that consumers can drink more assured, and provide sufficient and rich supply and quality assurance for the "North Business and South Aid" plan proposed by the southern market.

In the era of intensive farming in the industry, Dayao Beverage is well aware that long-term principles must achieve sustainable development. Therefore, in the early stage of its establishment, Dayao Beverage aimed to build "intelligent, digital, multi-functional, high-reliability, long-life, heavy quality, and safety" factory production technology. Product Research & Development focuses on all high-value attributes of carbonated beverage products throughout the life cycle, and fully introduces ecological concepts. In the process of factory construction and management, multiple energy-saving equipment such as electric energy metering, water saving, solid waste disposal and other intelligent equipment are invested to reduce excessive energy consumption, realize waste heat recovery and recycling, and achieve emission reduction from the source to ensure maximum utilization of resource recycling, so as to achieve clean production management.

Long-term perseverance has resulted in the high-quality development of the enterprise and the recognition of authority in the industry. Many factories of Dayao Beverage have won national and provincial honorary titles such as "Green Factory", "Digital Workshop" and "Intelligent Factory", highlighting the recognition of consumers and all sectors of society for the development achievements of Dayao.

In the future, Big Kiln Beverage will continue to embrace technological innovation, enhance its independent research and development capabilities, and ensure product quality through digitalization, intelligence, and information technology. This will provide momentum for the sustainable and efficient development of enterprises and bring the best quality-to-price soda to the people.