A summary of new games that sold millions on Steam in 2016

The original title: A summary of new games that sold millions on Steam in 2016

  There are still 3 days to end in 2016. Recently, foreign media checked through SteamSpy what are the games that sold 1 million in 2016. Before announcing the game, let’s say that this investigation does not count free games and remastered games that provide free upgrades. In addition, games that landed on Steam Early Access in 2014 or 2015 and were officially released this year will not be included.

A summary of new games that sold millions on Steam in 2016

  Game Sales Ranking

A summary of new games that sold millions on Steam in 2016

  Game Sales Ranking

  But in terms of sales, it seems that "H1Z1: Killing King" is the best-selling new game on Steam in 2016. The Steam version sold more than 3 million sets, and the game first landed on Steam on February 17. The second place is the indie game "Stardew Valley Story". The game landed on Steam in February, and as of now, it has sold almost 2 million sets (1.89 million).

  In third place is the multiplayer (4v1) horror game "Dead by Dawn", which sold around 1.45 million. Judging from Tieba and live broadcasts, this game seems to be relatively popular in China. As for 3A games, the games on the list include "Doom 4" (1.45 million), "Civilization 6" (1.43 million), "Dark Souls 3" (1.23 million), "Tomb Raider: Rise" (1.23 million), "The Division Lockdown" (1.02 million), "UFO 2" (1.08 million) and "Warhammer: Total War" (1.03 million).

A summary of new games that sold millions on Steam in 2016

  Game Sales Ranking

A summary of new games that sold millions on Steam in 2016

  Game Sales Ranking

  Most of the games on the list were released in the first half of 2016 (except for Civilization 6, which was released in October), and the masterpieces released in October and November were not on the list. Watchdog 2 is only a month away from now, and it must be difficult to sell millions, but according to SteamSpy statistics, the current sales are around 190,000. For 3A games, I don’t know if Ubisoft can accept it?

  In addition, the "Dishonored 2" released on November 11 currently sells about 320,000 Steam, while the "Call of Duty 13" released on November 3 sells about 260,000 Steam.

 

2023 China Home Appliance Technology Annual Meeting TCL Air Conditioning Interprets High-quality Development with a New Generation of Air Conditioning

   From December 13th to 14th, the 2023 China Home Appliance Science and Technology Annual Conference and the High-quality Development Exchange Activity of the Smart Home Appliance Industry were held in Wuhan, Hubei. TCL Air Conditioning and a new generation of air conditioners – TCL Small Blue Wing P7 Fresh Air Conditioning appeared, with a smart health experience upgrade that understands your health, energy conservation, and usage habits better, bringing a new wind to the high-quality development of the industry.

  According to the introduction, the theme of this conference is "Scientific and technological innovation leads the high-quality development of the home appliance industry", focusing on "green and low-carbon, intelligent home appliances, health and cleanliness, refrigeration, noise reduction, DC flexibility" and other technical directions. Many academicians and authoritative experts and professors in related fields such as intelligence and refrigeration were invited to give special reports.

  TCL air conditioning breaks the market with high-quality development

  At the plenary meeting held on the morning of December 13, Chen Shaolin, senior vice president of TCL Industrial and general manager of the Air Conditioning Division, gave a keynote speech entitled "The Road to Breakthrough in the High-quality Development of TCL Air Conditioning".

  Chen Shaolin pointed out that the challenges from respiratory health, the challenges of high energy consumption and refrigerants to global warming, and the opportunities and challenges of new technologies to the traditional air-conditioning industry are the main challenges facing the development of the current air-conditioning industry. In the face of industrial challenges and changes, it is necessary to use leading strategies to achieve high-quality development, and high-quality development is first and foremost the high-quality development of brands.

  In order to find a way to break through the high-quality development, TCL Air Conditioning is taking smart health as its value direction, with the brand mission of allowing more people to easily enjoy the healthy and green life brought by the air, and becoming a leading brand in healthy air management, heat pump and thermal energy management that users can trust.

  In terms of high-end, intelligent and green, TCL air conditioning takes Wuhan intelligent manufacturing base as its foothold, deepens 5G + industrial Internet integration, promotes digital transformation and high-quality development of the industrial chain, and increases efficiency by 40% in the past four years.

  Leading the new generation of air conditioning technology innovation, TCL air conditioning won the Intelligent Fresh Air Innovation Award

  On December 10th, TCL Little Blue Wing P7 Fresh Air Conditioning was released in Beijing Water Cube. From Beijing to Wuhan, TCL Little Blue Wing P7 Fresh Air Conditioning has attracted extensive attention from consumers and the industry. At this event, TCL Air Conditioning won the 2023 Intelligent Fresh Air Innovation Award and 6 Excellent Paper Awards for its fresh air air technology innovation, further demonstrating its technological research and development strength as a leading brand of fresh air.

  According to reports, the TCL small blue wing P7 fresh air conditioner has been fully upgraded from three aspects: health, energy saving and user habits.

  A new generation of air conditioners, better understand your health. This product upgrades the user’s health from sound comfort, air quality comfort and thermal comfort, achieving 30 dB (A) silent fresh air, air quadruple filtration purification, temperature fluctuation control ± 0.3 ℃ and other experience improvements.

  A new generation of air conditioners, better understand your energy saving. TCL small blue wing P7 fresh air air conditioner not only saves energy in hardware, but also realizes energy saving in software algorithms, design energy saving, and operation energy saving. Among them, in terms of operation energy saving, the product adopts AI time domain prediction algorithm, which will anticipate the temperature and optimize it in real time, which can avoid excessive dehumidification and excessive cooling, and the energy saving rate can reach up to 40%.

  A new generation of air conditioners, better understand your usage habits. TCL small blue wing P7 fresh air conditioner is equipped with a high-performance offline voice module, which has a high wake-up rate in the bedroom environment, making voice control freer and more satisfactory. At the same time, it is equipped with a two-wheat control system with sound source positioning function, which can achieve the effect of "wind blowing towards people" or "wind avoiding people blowing".

  In fact, the TCL small blue wing P7 fresh air air conditioning is the innovation of TCL air conditioning in the fresh air track. At present, TCL air conditioning has seven international leading technologies, including high-efficiency energy-saving silent fresh air technology, heat pump operation energy-saving technology, large fresh air volume and low noise technology, frequency conversion energy-saving technology, smart soft air technology, 60 ° C high temperature and strong cooling technology, and power visualization technology.

  Industry experts say that the high-quality development and breakup of the air-conditioning industry cannot be separated from the joint promotion of the whole industry. TCL Air Conditioning has focused on the fresh air track, continuously increased investment in technology research and development, and launched a new generation of air conditioners that understand your health, energy conservation, and usage habits better. This has created a path of high-quality development.

New richest man Xu Jiayin

Text/Wang Fangjie

With a swipe of the camera, Xu Jiayin appeared on the CCTV news screen, which was a report on the 2017 BRICS Business Forum. Xu Jiayin, wearing a red tie, sat in the first row behind the dignitaries, directly behind the top government. Obviously, this is not a position that ordinary entrepreneurs can get. In addition to the chairperson of the board of directors of China Evergrande, Xu Jiayin is also a member of the Standing Committee of the National Committee of the Chinese People’s Political Consultative Conference.

Mr. Xu’s political status has kept him very busy. On his public itinerary, he attended a meeting of the Standing Committee of the Chinese People’s Political Consultative Conference in Beijing before going to Xiamen for the BRICS meeting. Before that, he attended a "symposium on private enterprises studying and implementing the spirit of the National Financial Work Conference" held by the All-China Federation of Industry and Commerce. Only, he did not attend the half-year performance report of China Evergrande (03333.HK).

Originally, Xu Jiayin could have received a lot of congratulations at the half-year performance meeting. In addition to China Evergrande’s best performance in history, he himself surpassed Wang Jianlin to become the richest man in China’s real estate in July this year. As China Evergrande’s share price rises further, according to the latest data from Forbes, Xu Jiayin is the new richest man in China at a price of 39.10 billion US dollars, slightly higher than the second-place Pony Ma and the third-place Jack Ma.

It’s not that Xu Jiayin has never been the richest man. As early as 2009, the day China Evergrande went public, his net worth reached the top of China. But year after year, Evergrande has been playing the "game" of high debt and high leverage, with capital markets ranging from novelty to boredom to worry, and institutions like Citron shorting. According to the calculation of Xia Haijun, the president of China Evergrande, China Evergrande’s current price-to-earnings ratio is only 4-5 times, about half that of mainland real estate companies. "Evergrande’s stock is still far from reaching the right position," Xia Haijun said.

Since the beginning of this year, China Evergrande has started to deleverage significantly, and at the same time vigorously promoted Evergrande Real Estate’s backdoor listing in class A shares. Under the stimulus of multiple positive factors, the capital markets have expressed their support with practical actions. The company opened at HK $5.04 on January 3, 2017 and closed at HK $28.15 at noon on September 15. Xu Jiayin also once again topped the list of China’s richest people.

However, for a mature entrepreneur, the status of the richest person is no longer of great significance, just like the scale of a leading company. Xu Jiayin and Evergrande’s management need to continue to face the problem of how to keep a giant ship within a safe boundary.

A keen sense of smell

In a fashionable phrase, Xu Jiayin lacks freestyle. In the real estate circle, Sun Hongbin wears T-shirts and sneakers, and usually scolds the Three Character Classic when he is in a hurry. He is an "upright BOY"; Wang Jianlin roars at the company’s annual meeting that he has nothing like a "rock old cannon"; although Wang Shi is full of bourgeois delicacy, he will also be angry and become a beauty. Whether the reporter is in close contact or the public can feel the vividness of these characters through the computer screen. But Xu Jiayin is serious and serious. He is like a "veteran cadre" who is surrounded. You look at him, he looks at you, and they are separated by several layers.

But employees at China Evergrande are used to "the boss is such an old-fashioned person." They told reporters that the billionaire had not had access to a smartphone until recent years. The owner of a media advertising agency brought up a story in which Evergrande people approached them years ago to include a single page on Sina Finance’s Hong Kong stock channel, because the boss only used Sina Finance to watch stocks.

Xu Jiayin, a veteran cadre, is different from Wang Shi – "he will not get involved in politics in this life and the next", and different from Wang Jianlin – "close to the government and away from politics". He is very close to politics and well integrated. This of course attracted criticism from short-selling institutions for him. Citron once pointed out that it was very close to the **, but the accusation was ultimately unfounded. The other side of the coin is Xu’s keen grasp of policy. Just a little attention can be found that ** Evergrande’s strategy is almost in sync with the macroeconomic development strategy. The state expands the scale of Evergrande, and the state shrinks the scale of Evergrande.

At this performance meeting, China Evergrande announced a major strategic transformation, from the past scale priority to efficiency priority. To this end, the company adjusted the previous "three highs and one low" development model to "three lows and one high". The so-called "three highs and one low" means high debt, high leverage, high turnover and low cost, while "three lows and one high" means low debt, low leverage, low cost and high turnover. In this regard, Xia Haijun did not shy away: "China Evergrande’s measures are consistent with the country’s policy orientation of reducing debt and deleveraging."

Xu Jiayin was not among the speakers at the "Symposium on Private Enterprises Learning and Implementing the Spirit of the National Financial Work Conference" on August 23. Xu Lejiang, executive vice chairperson of the All-China Federation of Industry and Commerce, who presided over the symposium, named Xu Jiayin to talk about the experience of studying the National Financial Work Conference. Xu Jiayin said that from 2014 to 2016, Evergrande’s income was 130 billion yuan, 200 billion yuan and 370 billion yuan respectively, and this year it is expected to reach 500 billion yuan. Such rapid growth, no matter which enterprise, is basically a "three highs and one low" development model; now after the Central Financial Work Conference, enterprises must change to the "three lows and one high" model. Only in this way can they achieve long-term stable and healthy development of enterprises. Xu Lejiang joked in the exchange that Evergrande’s past development model should actually add a "high risk".

The guidance from the top is very direct, how can Xu Jiayin not hear the strings and know the elegance? In fact, with his keen sense of policy, there is no need for such a direct reminder at all. In the early years, under the background of policy encouragement to go global, many real estate companies adopted aggressive overseas expansion strategies. Now those overseas real estate projects that rely on domestic investors have become a problem for the company’s future, but China Evergrande has not gone abroad. Evergrande made it clear to reporters that Evergrande has no plans to invest overseas. "In the past 21 years, Evergrande has insisted on investing only in China, and has successfully realized the growth of the company in the dividend of China’s rapid economic development. We believe that this dividend is still very large, and Evergrande can continue to make great progress in it."

Of course, in addition to external factors, Evergrande’s slowdown has its own internal logic.

China Evergrande was founded in 1996 as a project that no one else wanted. That year, Vanke’s operating income exceeded 1 billion yuan, and R & F Real Estate’s sales revenue was about 60 million yuan. In the 20 years leading up to 2016, Evergrande has been playing the role of a chaser, from project companies to local companies, then to national companies, and finally became the world’s largest real estate company last year. Xia Haijun believes that to catch up with others, it must scale up. How can a small company overcome the disadvantage of insufficient capital base and achieve leap growth in scale? There is only one way – borrow more money. The money was deposited on the land, and as the value of the land far exceeded the financing cost, Evergrande became the "diamond in the crown".

But Xia Haijun knew that the development model of high debt was unsustainable. After all, the golden age of Chinese real estate had passed, and a large number of small and medium-sized real estate enterprises had disappeared, which showed that the simple and crude way of making money in the past was no longer feasible. The cost of land was getting higher and higher, and if the financing cost continued to rise, enterprises could only work for the government and banks.

China Hengda decided in the next three years, the scale of land reserves negative growth of 5% to 10% per year, to 50 million square meters per year of floor area calculation, about 10 million per year will reduce the land reserves, buy less land debt will decline, profits will be released.

 

This year, China Evergrande handed in the best report card since its listing. Its gross profit and net profit increased by about 200%. Due to the repayment of perpetual bonds, the net profit attributable to the company’s shareholders increased more than 8 times to 18.83 billion yuan. After the results were announced, the research reports of various brokerages concluded that it was "recommended to buy". "Shareholders don’t care how big we are, they only care about how much dividends we pay." Xia Haijun told the truth.

Slow down

Judging from the contract sales in the first half of this year, Evergrande is no longer the country’s leader, although it only took this position last year. In the first six months of this year, Evergrande achieved contract sales of 2440.9 billion yuan, slightly inferior to Country Garden’s 2889.1 billion yuan. "We have been the boss, and it is pointless to focus on this goal after this." Xia Haijun said, but he changed the topic and said: "It is useless to put other people’s rights and interests on your own side." This sentence smells of gunpowder. In the first half of 2017, according to the statistics of equity sales, China Evergrande ranked first in the country’s real estate enterprises, reaching 2291.6 billion yuan, surpassing Country Garden.

"Evergrande will no longer emphasize contract sales first, equity sales first, and profit first." Xia Haijun stressed that in response to this strategic adjustment, Xia said that China Evergrande’s consistent low-cost and high-turnover model will not change. "Real estate is bread, we are chefs, land is flour, and Evergrande took the cheapest flour a few years ago." Xia Haijun is quite proud of this. As China’s largest "landlord", China Evergrande currently has 276 million square meters of land reserves. The original value of this land is only 457.60 billion yuan, and the average floor price is 1,658 yuan/square meter. Of this land, 72.6% is located in first- and second-tier cities, and 27.4% is located in third-tier cities. It is well known that since the beginning of last year, China’s real estate market has started a new round of upward cycle, and the price of Evergrande projects has also risen along with the market. According to Xia’s introduction, the average price of Evergrande projects has risen from 8,800 yuan/square meter last year to more than 10,000 yuan/square meter. "The extra 1,200 yuan/square meter is profit," Xia Haijun said.

Xu Jiayin is also a professor of management at his alma mater, Wuhan University of Science and Technology. Many people think this is a false name. After all, Professor Xu studied metallurgy and has never talked about his management methods in public. But when you look closely at this company, you will find that it does have some unique management experience. For example, due to the long management radius of national real estate enterprises, many companies choose to fully delegate power to regional companies. However, China Evergrande adopts a tight group management model. The group directly controls all aspects of the project, planning and design, material supply, bidding, budget and final accounts, project management, quality management, sales, and property delivery. The role of regional companies is only implementation. Of course, this model is difficult to implement. This year, Evergrande Group needs to control and develop more than 8,000 buildings with more than 20 floors at the same time. But this has given birth to Evergrande’s standardized operation. In Xia Haijun’s opinion, no real estate company can surpass Evergrande in this regard. It has only three product lines, with a 5% share of high-end series – Evergrande Washington, a 70% share of rigid demand product series – Evergrande Oasis, Evergrande Yayuan, etc., and a 25% share of tourist real estate series – Evergrande Jinbi World. These products are distributed in 223 cities across the country, but each real estate with the same name looks almost identical.

Evergrande also has a unique management model, which Xu Jiayin regards as a magic weapon for maintaining long-term high growth – target plan management. "In management, usually target management and plan management are two separate chapters, Evergrande combines the two, and Evergrande’s plans are all targeted," Xu Jiayin said in an internal speech at the beginning of this year.

In Hengda Group, there is a unique department in the real estate industry – the management and supervision center. At first, there were only 10 people in this department, but now there are nearly 1,000 people, and the regional companies also have comprehensive planning departments. The two departments have formed a multi-level project plan management system, which is mainly responsible for maintaining the high-speed turnover of project development. According to Hengda, the company has detailed control over the project plan to every week, ensuring that the opening sales are opened within half a year after the land is acquired. Unless there is a serious force majeure, the opening time is a dead order.

Evergrande is about to change the development model of high leverage and high debt. Before this year, few people could say how much money Evergrande had borrowed because of its high perpetual debt. According to the 2016 annual report, the net profit attributable to the holders of perpetual debt exceeded that attributed to the shareholders of the company. It was not until early July, when Evergrande announced that it had redeemed all perpetual bonds in June, that people learned that the size of this "hidden debt" was 112.90 billion yuan, and its disappearance caused China Evergrande’s full-scale net debt ratio (including perpetual bonds) to be sharply halved.

It is undeniable that China Evergrande is still a highly leveraged company, which may even be considered abnormally high by Xia Haijun himself. Its net debt ratio is 240%. Xia Haijun said that the net debt ratio will be reduced to 140% in one year, 100% in two years, and 70% in three years. After that, China Evergrande will maintain such a "normal company" debt ratio.

The Road Ahead

In fact, Evergrande’s net profit in the first half of the year could have been even higher. The company sold its stake in Vanke to Shenzhen Metro at a very low price, losing 7 billion yuan. Of course, as Xu Jiayin said, "all things are pleasant things to do". As we all know, Evergrande Real Estate Group is advancing the plan of backdoor Shenshenfang, and the group headquarters has also been relocated to Shenzhen. Xia Haijun revealed that the appraisal agency is revaluing Evergrande Real Estate’s land assets, and the price after the revaluation of the assets will determine the valuation of Evergrande Real Estate when it goes public. The relevant work is going very smoothly, and the company will soon welcome the third round of strategic investors. The scale of this round of financing is between 30 billion and 50 billion yuan. After the financing is completed, Hengda Real Estate will formally submit a statement to the Securities Supervision Commission.

Of course, there are many people who want to participate in the business of China’s largest landowner, and Evergrande Real Estate has the active option. Its shareholder list is shining, including CITIC, Zhongrong, CEFC, Shenzhen Industry Group, Shandong Expressway, Shenzhen Guangtian, etc. All are powerful central enterprises, state-owned enterprises, large Financial Institution Groups and strategic partners.

It is worth noting that the backdoor listing of class A shares is Evergrande Real Estate Group, while China Evergrande already owns four major sectors: real estate, finance, tourism and health. In recent years, China Evergrande has been trying to diversify. It has successively "fought" FMCG and finance, but the FMCG business was eventually divested, and the financial business was affected by policy changes. Now, tourism, which is in line with the direction of expanding domestic demand and upgrading consumption, is Evergrande’s key direction.

In 2016, the "Analysis Report on the Development Model and Investment Strategic Planning of China’s Theme Park Industry" released by the Prospective Industry Research Institute pointed out that 70% of domestic theme parks are in a state of loss, 20% are flat, and only 10% are profitable. About 150 billion yuan of funds are tied up in theme park investment. This situation can also be seen in the transaction between Wanda and Sunac. According to the original transaction structure, Wanda plans to sell the Wanda City project according to the registered capital base price, so that the average price of the saleable area of the project is only more than 1,000 yuan/square meter. Such a valuation method inevitably makes people feel that those theme parks that need to be held for a long time are a "big pit".

But Evergrande is also pushing ahead with plans for theme parks, known as Evergrande Children’s World, and suddenly there are 15. In the first quarter, Evergrande Travel Group inspected 28 theme parks around the world and finally selected 33 game projects, which will be 1.5 times the size of Disney.

Evergrande Children’s World will be the only fully indoor theme park in the world, which seems magical. Evergrande may need to build a very large dome, and people will probably fall down the rabbit hole like Alice through the entrance. But these theme parks will consume a huge investment. The investment of Shanghai Disneyland without a roof is 5.50 billion US dollars. China Evergrande has not disclosed the commercial estimates of the theme park project, but Xu Jiayin obviously values Children’s World very much. In January this year, he personally participated in the project planning seminar. Maybe the man with nearly 1.50 trillion assets just wants to create some happiness.

70 years of experience, 70 years of quality persistence | Warmly celebrate the 70th anniversary of the establishment of Kouzi Liquor!

  Today, the official Weibo of the Ministry of Foreign Affairs published a concise but intriguing statement: Foreign Minister Wang Yi’s official vehicles will use domestic Hongqi sedans from today. This is less than 20 days before the launch of the Hongqi H7.



  In fact, the Red Flag is a model that has weathered great storms, in other words, it is also a portrayal of China’s industrial manufacturing. Before starting the article, it is worth briefly recalling the history of the Red Flag.


  First, the history and current situation of the red flag


  Founding and development period: 1958-1965


  In 1958, the leaders hoped that China would have high-end cars and wanted to rewrite the history that Chinese people could not make high-end cars, so the Hongqi brand was born with honor.


  It was not until 65 that Hongqi completed the accumulation from scratch and completed the initial accumulation of technology. Hongqi borrowed and imitated models mainly from the United States, and produced some sedans and inspection cars. The most classic model is the Hongqi CA72. Since then, the Hongqi CA770 high-end sedan has become a national-level courtesy car and a chief car above the Vice Premier of New China, becoming a veritable "national car".


  Stagnation period:


  During the Cultural Revolution that began in 1966, Hongqi CA72 was framed as a "belly car" due to the designer’s background and was persecuted.


  From 1965 to 1970, Hongqi went from imitation to autonomy. However, due to the "movement", Hongqi CA72 was forced to stop production after only a few hundred were produced. Subsequently, Hongqi developed the CA770 model, whose engine was designed with reference to the Cadillac engine. This model then formed a large number of derivative models, including China’s first bulletproof car CA772. However, due to the "political movement", although Hongqi had the right model during this time, production was seriously affected.



  Product lost period:


  From 1970 to 1981, Hongqi went to the road of technological upgrading, but the product failed. In 1972, FAW put forward the goal that it must catch up with the world’s advanced sedan level. In 1975, it produced the world-class car CA774-4E, with curved glass for the side windows of the body, high-strength thin steel plates for the body, four-speed automatic transmission for the gearbox, independent front and rear suspension, radial tires, power steering, and disc braking system. But for "some reason", the model did not pass the review.


  During the period of severe setbacks:


  From ’81 to’ 87, Hongqi went on the road of overseas cooperation. In ’81, German cars already had the intention to enter China, and Hongqi stopped production, but the research and development work has not stopped. During this period, there were negotiations with Nissan, Ford, Chrysler, and Audi to find the possibility of cooperation in mass production. However, due to various reasons, the cooperation with various companies came to an end. During the period, Chrysler maliciously defrauded and suffered heavy losses.


  From ’87 to’ 96, Hongqi once again went down the road of imitation. During these years, Hongqi imitated several foreign models, but for various reasons, they were not mass-produced. Overseas cooperation failed across the board, technicians were suppressed by managers, and the spirit of Hongqi had completely disappeared.


  From 1996 to 2008, Hongqi began to produce new models by OEM. The CA7220 was produced by imitating the Audi 100, the CA7460 was produced by imitating the Lincoln City, and the Hongqi Century Star was produced by imitating the Audi 200. At first, the engine was changed, but later the headlights were too lazy to move, so the new model was directly replaced. During this time, Hongqi never developed again.


  In 2008, Hongqi had a plan to revitalize Hongqi through independent research and development. It plans to produce a new model every year in the future, and it is self-service research and development. Last year, Hongqi H7 and L9 cars were seen at the auto show. On May 29 this year, Hongqi H7 was launched, priced 29.98-47 9,800.



  In fact, after seeing the development history of Hongqi, I feel that Hongqi sedan was a microcosm of China’s industry from its independent research and development in the early stage, to being hit, and then to being in a slump. And when it came to the joint venture period, FAW Group relied on Volkswagen to live, and the 55-year-old Hongqi sedan did not have the spirit of the year. This can be seen from the sales volume of the last two years: only 2 were sold in 2011 and 127 in 2012. It is estimated that these are all customized production, processed from the prototype workshop, and the cost is not cheap.


  Second, the red flag has the best opportunity


  In recent years, independent brands have continued to impact the high-end market, such as SAIC Roewe, FAW Pentium, etc., but the official car market is still controlled by Germany and Japan. Although they have surpassed Japanese and Korean mid-sized cars in some technologies and performance, the market response is still poor. If independent brand mid-sized cars can make a difference in the market, it will have strategic and positive significance for the growth of independent brands.


  After talking about history, let’s talk about the current situation of the red flag. The foreign minister’s car was replaced by the red flag and published on social media, which is quite profound. Does this prove that the state supports the red flag car in full swing? In fact, since the first lady’s visit, many independent brands have entered the best era.


  With the implementation of the "Double 18" official car purchase, automobile companies have also seen the potential of the official market. Hongqi, as the former boss, of course cannot be missed, so he started a series of plans: Zhang Xiaojun, the former executive deputy general manager of FAW-Volkswagen Audi Sales Division, who has served for 7 years, has become the general manager of FAW Car Sales Company, shouldering the heavy task of rebuilding the Hongqi brand. At the end of May this year, Hongqi’s high-end car H7 was launched. Enterprises are ready from the sales side and the product side, and the government has cleared the obstacles from the procurement side. This may be the best historical opportunity for Hongqi.


  III. Can red flags make ideals fly?


  Before Hongqi, there was no bright spot in technology, and the market positioning was in chaos. Hongqi is already a failed brand, which is an indisputable fact.


  At the technical level, in recent years, Hongqi’s strategy has been entirely based on existing foreign products. Chassis, engine, on the basis of prototype cars, modified to avoid patents, which is also a common problem before all independent enterprises. H7 claims to be purely independent research and development, and I personally think it is basically a mature model.


  Market level: Hongqi wants to copy Audi’s success in China too much, and everything is guided by Audi’s success precedent. Focusing on the high-end market, focusing on government procurement, hoping to promote this legendary brand from the top down. This can be seen from the executives transferred to Audi. There is a lack of luxury brands in the market for independent brands, and Hongqi happens to be a high-end government car. It has no choice but to take a detour a few years ago and make some four differences: technically pieced together, the market positioning is high or not, and the market positioning is not low. Home rental business government, where to use it is embarrassing. Now I finally woke up and started to focus on the high-end market. This strategy is also the only way out for Hongqi. If this strategy fails again, Hongqi can be said to never turn around.


  FAW’s plan is that once the government’s top management adopts the Hongqi as an official car, Audi’s market position will change accordingly (I am skeptical of this), and the Hongqi car will be changed overnight due to the market downturn caused by the loss of its leading car position. Although this idea is a bit simple, the beneficiaries of this change are not only Hongqi cars, but also the market position of the entire independent brand B-class car, and even greatly benefit the public’s confidence in the independent brand.



  But although the red flag is actively prepared, how to compete with Audi, BMW, Accord, Passat and other official cars? R & D, production, marketing, quality management, after-sales services, etc., are these red flags ready?


  In general, the recognition of the official vehicle market will take time, and the market side is even more difficult. Not to mention the popularity of German, Japanese, and American products, in addition to mandatory documents, local support cannot be ignored. The only worry now is FAW’s system, efficiency, and marketing integration capabilities. In the next five years, if Hongqi cannot come up with independent and excellent technology and models that conform to official and business temperament, it may be time for the Hongqi brand to disappear.


  Exchange email: yinxl2010@vip.163.com


  Disclaimer: The author of this article is a columnist, and the views expressed in this article are personal and cannot be representative of Autohome.


  The pictures in this article are from the Internet, thanks to the original author.

Quality upgrade juice soda, big kiln drinks open the "quality and price ratio" peak season strategy

Recently, Dayao Beverage has launched a variety of new products and upgraded the quality of big soda to a juice version, preparing for the upcoming peak season of the beverage industry. In the process of continuously meeting the diverse needs of consumers, Dayao Beverage practices the concept of long-term doctrine, using this as a guide to pursue the common improvement of categories, quality and brands, so that more consumers can feel the "refreshing atmosphere" of national soda.

It’s not a good idea.The big kiln soda has been newly upgraded, and the juice content is the core

In the era of quality consumption, the consumption scene, consumption demand and sales channels of China’s beverage market are becoming increasingly diverse. The consumer side not only presents diverse needs, but also has increasing requirements for quality, not only to drink well, but also to drink well, and even to satisfy emotional value. Because of this, "quality-price ratio" instead of "cost performance" is becoming a new consumption concept that a considerable number of consumers agree with and pursue.

In the big soda category, the big kiln has always been known for its good drink, large quantity and high cost performance. Under the trend of quality-to-price consumption, the big kiln drinks continue to up the ante in terms of category and quality, and pry the market with high quality-to-price bottles of juice soda, so as to realize the long-term repurchase of products at the end point and establish a long-term deep link with consumers.

For a long time, Dayao Beverage has used "big soda" as a brand strategic positioning through detailed market research and judgment to consolidate the core characteristics of "big soda and aerated drinks". At present, Dayao Beverage has listed carbonated drinks, fruit and vegetable juice drinks, plant protein drinks, and functional drinks in four categories. In terms of taste innovation, Dayao Beverage has launched Qu Jie soda sparkling water, small kiln fruit steam, Chayuanxiang juice sparkling tea, pomelo love honey pomelo sparkling tea series, etc. In 2023, Dayao Beverage launched energy coffee functional drinks.

This time, the classic carbonated product family added 520ml large glass bottles of pineapple-flavored juice soda, and also launched three portable pineapple, lime, and frozen pear, bringing a more refreshing experience to the whole people in midsummer. At the same time, the official announcement of the big kiln drinks increased the juice content of the three classic products, the big kiln guest, the big orange kiln Nuo, and the big kiln Liai, and upgraded it to juice soda, integrating the original classic taste with the juice demand. On the basis of retaining the core characteristics of "refreshing atmosphere", up the ante juice soda category. Previously, in order to meet the juice needs of young people, the big kiln has launched the big fruit juice in 2023, featuring the "chewing and drinking" big fruit juice, which truly returns to the original taste of fruit.

It is worth mentioning that, no matter how the product is upgraded, Dayao Beverage has always regarded quality management as the top priority of product development, adhered to the implementation of the "0471" quality management strategy, and controlled the quality from the whole process of supplier management, transportation and warehousing, environmental hygiene, and production technology, so that consumers can rest assured.

In addition, the quality of the newly upgraded Big Kiln Juice Soda has been greatly improved, but the product maintains the original 520mL specification, and the price remains unchanged, insisting on large quantity and high quality. Under the guidance of quality and price ratio, Big Kiln drinks have now been recognized by more and more consumers, providing strong support for the national market.

It’s not a good idea.Nationalized strategy-driven, long-term approach leads sustainable development

In the current practice of high-quality development requirements, it is essential for enterprises to adhere to the long-term approach, focus on the future, take a long-term perspective, give full play to the company’s determination, resilience and vitality, and pursue excellence in brand, quality and word-of-mouth, so as to create more cost-effective beverages for consumers.

Among them, Dayao Beverage will make nationalization the core strategy for the long-term development of the enterprise and firmly implement it. At present, Dayao Beverage has built seven production bases across the country. In 2017, Ningxia Dayao Beverage Production Base was officially put into operation; in 2021, Dayao Production Base in Liaoning, Jilin, and Shalqin, Inner Mongolia was put into operation one after another; in 2022, Anhui Funan Factory was put into operation; in 2023, Dayao chose to build two new production bases in Baoji, Shaanxi and Tai’an, Shandong, and will be put into operation one after another this year.

The production capacity of the seven major production bases of Dayao Beverage covers seven regions in North China, Northeast China, East China, Central China, South China, Southwest and Northwest China. It can not only efficiently guarantee production capacity, deliver in time, shorten the logistics radius, reduce costs and increase efficiency, but also control the quality from the raw materials, production environment, packaging, transportation and other aspects of the product, so that consumers can drink more assured, and provide sufficient and rich supply and quality assurance for the "North Business and South Aid" plan proposed by the southern market.

In the era of intensive farming in the industry, Dayao Beverage is well aware that long-term principles must achieve sustainable development. Therefore, in the early stage of its establishment, Dayao Beverage aimed to build "intelligent, digital, multi-functional, high-reliability, long-life, heavy quality, and safety" factory production technology. Product Research & Development focuses on all high-value attributes of carbonated beverage products throughout the life cycle, and fully introduces ecological concepts. In the process of factory construction and management, multiple energy-saving equipment such as electric energy metering, water saving, solid waste disposal and other intelligent equipment are invested to reduce excessive energy consumption, realize waste heat recovery and recycling, and achieve emission reduction from the source to ensure maximum utilization of resource recycling, so as to achieve clean production management.

Long-term perseverance has resulted in the high-quality development of the enterprise and the recognition of authority in the industry. Many factories of Dayao Beverage have won national and provincial honorary titles such as "Green Factory", "Digital Workshop" and "Intelligent Factory", highlighting the recognition of consumers and all sectors of society for the development achievements of Dayao.

In the future, Big Kiln Beverage will continue to embrace technological innovation, enhance its independent research and development capabilities, and ensure product quality through digitalization, intelligence, and information technology. This will provide momentum for the sustainable and efficient development of enterprises and bring the best quality-to-price soda to the people.

The takeaway platform does not need tableware options to be embarrassed, and merchants are worried about being given bad reviews.

  During the "meal" period of a restaurant, takeaways waiting for "departure" are filled with the desk Photographer/Intern, Huang Jiating

  The scale of the Internet catering market has doubled, and the problem of disposable tableware pollution is also very serious. It is reported that Meituan and Ele.me, two major takeaway platforms in China, have launched "Qingshan Plan" and "Blue Planet Plan" environmental protection plans respectively. However, some people believe that in dealing with the problem of takeaway waste, the takeaway platform can play a limited role. In addition, catering companies, disposable tableware manufacturers, and consumers should share the corresponding responsibilities to improve the environmental protection problems caused by takeaway lunch boxes.

  Big data shows that 3 out of every 10 Chinese people are takeout users, generating more than 20 million takeaways every day. In the next ten years, the socialization, intensification and industrialization of kitchens will see tremendous development, and the problem of disposable tableware pollution will also come.

  survey

  How much takeaway waste can be generated every day?

  At around 11:30 noon, the deliveryman Xiao Liu hurried into a commercial building at Wudaokou. He didn’t have time to wait for the elevator, so he chose to climb the stairs to pick up the food at the gourmet food stall on the third floor. At this time, in the stairwell leading to the food stall, there were already many delivery guys running up and down like meteors, and the atmosphere was quite tense.

  The peak delivery period is called "rice mouth" by the delivery brothers. In the delivery hotspot – a university campus, during the "rice mouth" period, the delivery frequency of a delivery brother can reach 4 to 5 times, and the order volume for one delivery is about 4 to 5 copies. In terms of takeaway restaurants, according to the observation of the Beijing Youth Daily reporter, taking the rice noodle takeaway as an example, the order volume during the "rice mouth" period is 16 to 25 copies. The standard package includes a pair of chopsticks, a plastic spoon, a plastic round bowl, a plastic round bowl lid, and a plastic bag. If the user’s order requires soy sauce, vinegar, or chili peppers, another 3 to 5 plastic bags will be generated. According to the statistics of standard orders, a "rice noodle takeaway" will generate 16 to 25 meals of lunch box waste.

  In this food stall, there are a total of 14 merchants, each with an order volume of about 20 to 50 copies. Taking each standard lunch box as an example, the food stall produces 840 to 2,100 fast food lunch boxes in one "meal".

  In contrast, the number of takeout orders from large chain restaurants is even more impressive. According to the owner of a restaurant chain specializing in northwestern flavors: "We have about 4.40 million takeout orders a year. According to the average order of four lunch boxes, we should use 17 million lunch boxes a year." The owner admitted that for restaurants, the most concerned is how to ensure that takeout is delivered to customers within 25 minutes to an hour, and that the color, aroma, taste and shape of the dish are basically unchanged when it comes out of the pot. "We have also tried paper lunch boxes," he said. "But Chinese food and beverage forms are particularly rich and complex, and the cartons with soup and water do not penetrate for more than a few minutes. It cannot be achieved in an hour."

  Data from Xinhua News Agency: Our country has more than 20 million takeaways every day. But the amount of waste generated is also worrying. The used lunch boxes are stacked up enough to go three and a half times from the earth to the International Space Station, and the plastic bags can cover 168 football fields.

  current situation

  The rapid development of takeout brings garbage problems

  According to the "China Plastic Products Industry Production and Marketing Demand and Investment Forecast Analysis Report", the cumulative output of plastic products in our country 30.47 million tons in January-May 2017, with a cumulative increase of 3.8%. The growth of plastic products is inseparable from the rise and development of emerging industries such as takeaway. At the "Takeaway Food Packaging Safety and Environmental Protection Seminar" held recently, Zhou Lili, a senior engineer in the comprehensive business department of the China Plastics Processing Industry Association, introduced that plastic products account for a large proportion of disposable tableware. China’s current total amount of disposable tableware plastics belongs to a large consumer group in the world. But in fact, if the per capita is calculated, we are not the largest consumer, but the United States should be the largest consumer.

  Just how big the Chinese takeout market is can be seen by looking at the data released by the two major takeout platforms.

  Meituan comments on big data show that the national takeaway industry has developed rapidly in 2016: in 2016, the overall transaction volume of the takeaway industry reached 130 billion, it is expected to break through 200 billion in 2017, and it will climb to 300 billion scale in 2018. From the user perspective, 3 out of every 10 Chinese people are takeaway users. Ele.me expects the takeaway market to break through 700 billion in 2020.

  According to the analysis, the top reasons why Chinese users choose online takeaway are busy with work and no time to cook, unwilling to cook at home, preferential activities for takeaway, delicious meals for takeaway, bad weather, and lifestyle habits. Among them, the fast pace of work and time constraints are the main reasons for users to order takeaway. 42.7% of users choose takeaway to solve work meals, and 21.8% of users are unwilling to cook at home.

  measure

  The "no utensils required" option doesn’t work well

  Takeaway food delivery companies are very concerned about the problem of tableware waste. Recently, Meituan Dianping and Ele.me have started to trial the "no tableware" service, which is to add the "no tableware" option on the APP order page, where the tableware refers to disposable chopsticks. It is understood that Meituan Takeaway launched the "Qingshan Plan" this year, establishing the post of chief environmental protection officer to encourage customer engagement in "bring your own tableware" activities and reduce the use of disposable tableware such as chopsticks and napkins. At the same time, for catering companies that promise to use "environmentally friendly lunch box packaging", light up the environmental protection logo and add screening items. Consumers can screen with one click and invite consumers and professional organizations to supervise catering companies that promise to use "environmentally friendly lunch box packaging".

  This year, Ele.me launched the "Blue Planet" program, adding a "no tableware" note option on the order confirmation page of the new version of the APP, and providing points rewards for users who choose "no tableware". The Ele.me points mall will open an environmental protection area for users to use points to claim desert public welfare forests and redeem environmentally friendly shopping bags. At present, Ele.me has reached preliminary cooperation intentions with well-known environmental protection organizations such as the Alxa SEE Foundation.

  But it is understood that the trial effect is not very satisfactory. Some merchants would rather spend time and effort on diners’ taste preferences for fear of making mistakes, such as less sugar, less oil, no cilantro, etc., but when it comes to the question of whether to put chopsticks, they are "rather trusting them than not trusting them". "What if the customer gives me a bad review? I have to send someone to deliver it again, and the labor cost has risen again."

  Some analysts believe that in dealing with the problem of takeaway waste, the takeaway platform can play a limited role. Only catering companies that provide takeaway services, manufacturers of disposable tableware, and consumers can assume corresponding responsibilities, and all parties can work together to improve the current environmental protection problems caused by takeaway lunch boxes.

  expert opinion

  Waste tableware should be recycled

  Zhou Lili, a senior engineer in the comprehensive business department of the China Plastics Processing Industry Association, pointed out that plastic products are a relatively contradictory product, which facilitates our lives, but also brings environmental protection problems. Zhou Lili suggested that the relevant departments formulate a rule on how to recycle these discarded catering utensils, how to regenerate them, and how to manage them well. "We also recommend centralized inspections in some key regions and setting up some recycling points. Of course, this cost should be based on the production enterprises, distributors, and the model of white polystyrene lunch boxes. This is a contribution to environmental protection. In addition, we still recommend using degradable materials as much as possible in the future when conditions are available."

  Meng Suhe, chairperson of the Chinese Society of Food Science and Technology, said that in terms of the safety and environmental protection of takeaway lunch boxes, catering platforms should actively formulate entry thresholds, guide catering enterprises to choose qualified, safe and environmentally friendly lunch box products, and eliminate catering enterprises that do not pay attention to environmental protection and safety. For lunch box manufacturers, Meng Suhe believes that due to the characteristics of Chinese cooking and consumption, it is necessary to actively produce lunch box products suitable for Chinese takeaway use, and ensure their environmental protection attributes and product quality.

  Shang Guiqin, director of the National Key Laboratory of Food Contact Materials (Changzhou), believes that food delivery companies can formulate industry standards for the fast food industry, unify the requirements of lunch box standards, select manufacturers and suppliers that can meet the standards, and make environmental protection choices from the perspective of social responsibility.

  Financial Observation

  Just by "advertising"

  It is difficult to solve the problem in the short term

  The pollution problem of fast food boxes has recently become a hot topic of public opinion. Experts say that the amount of plastic used in the United States far exceeds that of our country, but the public opinion in the United States is not hot about pollution. From a certain perspective, our citizens’ concern for environmental protection has made the fastest progress in the world.

  It is commendable that the two food delivery companies have taken the lead in environmental protection measures and found ways to remind users to appropriately reduce the use of disposable dining products. These efforts have not only reduced the pollution of disposable tableware in our country, but also made the corporate culture and corporate image of two responsible large enterprises.

  In the next ten years, the socialization, intensification, and industrialization of kitchens will see tremendous development, and the problem of disposable tableware pollution will also develop rapidly. There is no time to wait. If we only rely on the publicity of these enterprises, we will definitely not be able to solve such a huge social problem in the short term.

  According to Ele.me, although the "no tableware" option is designed on the APP, and some people do check this option often, many merchants still provide tableware for each takeaway. The reason is that it is very troublesome to selectively remove some tableware from the order, and the second is that if there is a mistake, the customer’s request for supplementary tableware will increase the cost. Also, in case the customer reneges, he dares not not to send supplementary tableware. So this environmental protection measure worth boasting has become a decoration.

  Therefore, to solve the problem of white waste, we must first rely on the consciousness of the people. How to quickly improve the awareness of the people’s environmental protection is the key to the problem. In fact, without the promotion of these companies, everyone who has the habit of ordering takeout frequently will definitely be able to express a lot of profound insights on environmental protection issues. But whether they are willing to do it by themselves, and whether they are willing to exchange their own little trouble for a greater improvement in the living environment of the whole country’s citizens is another question.

  Our reporter, Zhao Xinpei, intern, Huang Jiating

Pure electric version of Mercedes-Benz "Big G"? Mercedes-Benz EQG official spy photos exposure, can achieve in-situ U-turn.

A few days ago, Mercedes-Benz released a video about EQG, from which it can be found that the new car has the function of tank turning around. The new car is a pure electric version of Big G, and its appearance is consistent with that of Big G as a whole. It is reported that the new car will be officially unveiled in early 2024. What are the highlights of this car? Let’s take a look at it with the car brother!

The most striking thing this time is that the new car is equipped with four drive motors. Officials say that the new car is also equipped with an independent front suspension and a rigid rear axle specially developed for electric vehicles. Its main function is to control the wheels on both sides to rotate in different directions, so as to realize a form similar to tank turning, which is officially called "G-turn". From the officially released video, we can clearly see that the new car shows the function of turning around the tank, which can realize the original circle.

The tank here turns around, which may not be unfamiliar to users who are familiar with off-road. Simply put, it turns around in place like a tank. This function is mainly to reduce the turning radius of the vehicle in order to improve the passing performance.

In the appearance part, through the exposed video, we can find that the appearance of the new car is basically consistent with the fuel version of G-class. The overall appearance still looks hard and rough, and the headlights on both sides adopt retro round design.

On the side of the car body, the body lines of the new Mercedes EQG are rough, which highlights the domineering of the new car. The overall shape is still the same as the big G, and there is no difference. If you don’t look carefully, you may not be able to see that this is a pure electric vehicle.

In the rear part of the new car, a bare spare tire is hung outside the rear of the new car. This design is also a classic shape of off-road vehicles, and it also follows the side door design of Mercedes-Benz G.

In terms of power, it is understood that the new car will be equipped with a silicon anode battery, which can increase the battery density by 20%-40%, mainly to allow the car to save more energy in the same space, which can effectively alleviate the battery life problem to some extent.

For off-road enthusiasts, Mercedes-Benz G can be said to be their own "dream car", but the high price has dissuaded many people. Due to the influence of electrification, Mercedes-Benz G has to make corresponding changes, which shows that Mercedes-Benz EQG came into being. Generally speaking, the new car, as an electric hard-core off-road vehicle, has shown everyone the function of turning around the tank and realizing the original circle, which must be very attractive to everyone.

The question is coming. What do you think of the in-situ U-turn function of the new car? Leave a message in the comment area and discuss it with your brother!

Editor: sunny day

All over the mountains and plains, the Great Wall Cannon Great Wall Cannon all-round family fought in Alashan

  From September 30th to October 3rd, the performance version of Shanhai Gun, off-road gun, artillery and other heavy vehicles of Great Wall Gun, together with powerful vehicles such as Tank 300 and New Haval H5, formed the largest off-road corps, appeared in the "Alashan Heroes’ Club 2023", and gathered with users in the "Great Wall Motor Off-road Base" to make friends with cars and stroll in the sand sea.

  As the leader of pickup trucks, the All-round Family of Great Wall Gun built the pickup truck culture base camp in China with its strong off-road strength, which ignited the off-road pickup truck dream in users’ hearts and led the pickup truck culture to leap upward.

  Great Wall Gun Full Performance Familygo on an expedition/a campaignAlxa Write the lofty sentiments of galloping in the desert

  During the event, the full-performance family models of the Great Wall Cannon were all unveiled, and all over the mountains were Great Wall Cannons. They galloped with users in the vast desert and reveled under the vast starry sky, presenting a "performance pickup truck feast".

  As the leader of pickup truck culture and the leader of users’ co-creation, Great Wall Gun insists on creating user brands with users and empowering pickup truck culture. This Alashan Heroes’ Club is another user-created event after the fourth anniversary of the Great Wall Gun brand ushered in the 500,000-vehicle assembly line. This year’s Heroes’ Club will not only include cross-country events such as Arnaudas U2 Desert Championship, Great Wall Cup T3 Challenge, Artillery League Cup, but also activities such as users’ wave play and modification exhibition, cross-country training camp, light luxury camping in Shanhaiying, desert concert, etc., to play with users and be wild together.

  Great Wall Gun’s all-round performance family not only demonstrated its outstanding performance and leading technology, but also conveyed the spirit of freedom, passion and adventure to users, experienced the fun of "wild" together, and wrote down the lofty aspirations of galloping through the desert.

  The brand strength of Great Wall Gun has been recognized by the market and trusted by users. At present, the Great Wall pickup truck has been the first in sales for 25 consecutive years, and the global cumulative sales volume has exceeded 2.45 million; From January to August this year, the Great Wall pickup trucks sold a total of 135,477 units worldwide, up 7.3% year-on-year, and the domestic terminal market accounted for nearly 50%. For every two pickup trucks sold in China, one was the Great Wall, leading the pickup truck category value in China to jump upward.

  Bigger, stronger and more luxurious Shanhai cannon performance editionStage the ultimate performance aesthetics

  In this "2023 Alashan Heroes’ Club", the performance version of Shanhai Gun started the first test in the desert at the same time, showing off the hard-core off-road strength, and won unanimous praise from the media and user representatives in terms of luxury off-road configuration and long-distance crossing comfort.

  Shanhai Gun Performance Edition is based on the world’s leading intelligent professional off-road tank platform, which perfectly integrates hard-core off-road and intelligent luxury, and redefines hard-core off-road pickup trucks with bigger, stronger and more luxurious hard-core strength.

  The design concept of the performance version of Shanhai Gun originated from the aggressive spirit of China culture "erin brockovich". The exclusive body color of "Golden Armor" symbolizes the cross-country spirit of courage to challenge and constantly break through. Yellow sand wears golden armor in hundreds of battles, and it will never be returned without breaking Loulan. The whole vehicle body is close to the full-size pickup truck. Thanks to the design of shortening the rear suspension, increasing the wheelbase, widening the wheel track and optimizing the shock absorption arrangement, the proportion of the vehicle body is more coordinated, and the driving space is more spacious, bringing a space feeling like first class.

  Shanhai Gun Performance Edition is equipped with the only and most powerful domestic 3.0T V6 engine, matched with 9AT transmission, and comes standard with silicone oil fan with better heat dissipation performance, surging power and always on-line; Standard Borgwarner 4A+MLOCK intelligent four-wheel drive system, equipped with front and rear axle electronically controlled jaw differential locks, to create a real "three locks" in the hearts of off-road players, and equipped with up to 9 all-terrain modes, all-weather, all-road, all-scene off-road needs can be handled freely, showing the ultimate off-road driving pleasure and charm. The original factory is equipped with millions of off-road equipment, such as front and rear metal bumpers, metal side pedals connected to the frame, 18-inch off-road AT tires, K-MAN nitrogen shock absorption, 12,500-pound T-MAX winch and other hard-core equipment, which saves users the troubles of licensing, going on the road, annual inspection and after-sales, and brings amazing new off-road play.

  Highlighting the intelligent experience and high safety performance of the vehicle, Shanhai Gun Performance Edition also gives the optimal solution of off-road+intelligence, with L2-level high-level intelligent driving assistance, which can realize ACC adaptive cruise, intelligent cruise, AEB automatic emergency braking, lane keeping and other functions, giving the pickup a more intelligent and humanized experience with technology.

  It is reported that the performance version of Shanhai Gun will expand the experience of users and the media in mid-October, and start the national pre-sale at the same time. It will be listed in the fourth quarter of this year, with a price of less than 300,000. I believe that with the hard blessing of the performance version of Shanhai Gun, we will be more free, more calm and more extreme in pursuing the mountains and seas in our hearts.

  The Great Wall Gun created the off-road pickup truck culture that belongs to China people alone, so that off-road is no longer a hobby of a few people, but a lifestyle of more people. Great Wall Gun will continue to adhere to category innovation, continuously iterate and consolidate the full-performance family product matrix, so that more users can enjoy a new way of off-road life.

There can’t be a price before the official release! Why is Xiaomi car difficult to "price"?

Early this morning, Wang Hua, general manager of the public relations department of Xiaomi Group, released the ultimate rumor about Xiaomi Automobile on the social media platform. Wang Hua said that in the past two days, rumors have been made three times to clarify the price P chart of Xiaomi Automobile.Today, the rumor is finally dismissed. Until the official Xiaomi automobile product launch conference is over, all the information and posters with Xiaomi automobile version and price are fake..

Wang Hua also said that there can be no price and policy before the official release. Don’t believe the so-called insider rumors, no one knows the real price, or even the official release time, because everything has not yet been determined.

Things to review:

Regarding the price of Xiaomi car, at the Xiaomi car technology conference held on December 28, 2023, Lei Jun, the founder of Xiaomi Group, explained the performance of the first car SU7 of Xiaomi and said firmly: "So don’t shout 99,000 (referring to the pricing of Xiaomi SU7), it is impossible!" Lei Jun further said: "Anyone who has this kind of performance and configuration will get more than 400,000! Therefore, there is no need to talk about 149,000, but we still have to respect technology! "

On January 2nd, Lei Jun said that Xiaomi SU750 had no rivals within 7.5 million and rushed to Weibo for hot search. On the same day, Lei Jun wrote on the social media platform, "Xiaomi SU7, who is competing with the same file?" . In the comment area of this article in Weibo, some netizens commented, "Without the price, I don’t know who is in the same file. Mr. Lei will give the price quickly and want to buy a car for the New Year."

Subsequently, Lei Jun replied to this comment, "Is there an opponent within 500,000?"

Xiaomi public relations rumors three times in two days.

Recently, some people have made a price poster similar to Xiaomi’s official style, which indicates that the pre-sale price of Xiaomi SU7 rear-drive standard version is 99,000, and the pre-sale price of Xiaomi SU7 four-wheel drive Max version is 599,000.

In this regard, Wang Hua, the head of Xiaomi’s public relations, denied rumors on the social media platform on the 3rd. These pictures were fake at first glance. "Not only is the font wrong, but there is no metric mark, and the screenshot of official website is directly P".

After the rumor was rumored on the 3rd, a poster picture of the scheduled opening of Xiaomi SU7 was circulated on the Internet. This time, the picture was made very realistically, with many details, but unfortunately it was still fake.

Wang Hua, head of Xiaomi’s public relations, said: "Everyone’s expectations have been received, and the rhythm of a daily picture is unnecessary. When it is officially released, everyone can see it at a glance."

Why is Xiaomi car difficult to "price"?

Nowadays, the pricing of Xiaomi SU7 has become a mystery, and it has also earned enough attention.

According to national business daily, according to Pang Rui, a well-known brand expert and founding partner of Zhansheng Communication, this may be a "test water" for Xiaomi Automobile in pricing. "So far, for the pricing of Xiaomi SU7, Xiaomi is more denying the price circulated on the Internet, without giving any positive hints. Perhaps this is also a pricing test strategy, that is, by observing the market’s public opinion feedback on different rumored prices, Xiaomi can constantly correct the price and gradually form the final pricing in the process. " He said, "Xiaomi has denied the three prices of 99,000, 149,000 and 599,000, which also shows that Xiaomi SU7 will not be positioned in the low-end or luxury car market, but is more likely to choose the middle and high-end market."

Whether it is electronic products such as mobile phones or home appliances such as televisions, millet products are often known for their cost performance. When Xiaomi turned to the car track, many people also expected its first car, especially in terms of price, hoping that it could maintain the brand tonality of "high cost performance".

Some netizens speculate from the current automobile market that the minimum starting price of Xiaomi automobile may be between 200,000 yuan and 300,000 yuan. At the same time, it is reported that Xiaomi SU7 Max needs to be sold for more than 330,000 yuan to achieve breakeven.

According to China Net Finance, Liang Zhenpeng, a senior industrial economic observer, said that Xiaomi’s pricing was not announced, which may be a decision made by considering various factors. "On the one hand, it takes a long time for a car to go from PPT to commercial mass production, and then to improve the yield to meet the standards of product quality, process performance and other technical parameters. For Xiaomi, the cost is temporarily difficult to determine, so the price has not been disclosed yet; On the other hand, in the process of R&D and manufacturing, Xiaomi’s automobile products will continue to be iteratively updated, and the cost will continue to change, thus affecting the final pricing. "

How much do you think Xiaomi will sell?

Upstream news is integrated from Sina Weibo, Zhongxin Jingwei, China Net Finance, national business daily, etc.

Editor: Yang Hong Editor: Zhou Shangdou Audit: Feng Fei

A century-old Volvo will finally be listed in Geely’s hands.

Edit | Paul Yu Pin

Produced by Chaoqi. com "See the column"

As a global automobile safety benchmark, Volvo’s story began in Gothenburg, Sweden in 1927.

There, Volvo launched its first mass production model OV4, but it was ignored by the market because of its convertible structure design, which failed to take into account the local situation in Sweden.

It was not until the second model, the hard-top car PV4, was introduced that it was turned over by selling 694 cars in two years.

What put Volvo on the right track was the six-cylinder engine model PV651 launched in 1929. After the acquisition of Pentaverken Engine Company in 1935, Volvo was officially listed on the Swedish Stock Exchange.

Ford Motor Company was acquired in 1999 at a cost of US$ 6.45 billion. Later, due to the financial crisis in 2008, it was deeply mired in operating losses and had to sell its brand assets. Among them, Volvo Car was sold to Geely Automobile at a cost of US$ 1.8 billion in 2010, which was more than 70% lower than the original purchase price of US$ 6.45 billion. Ford is an old enemy in Volvo’s development history.

Geely and Volvo’s Ten Years’ Road

March 28th, 2020 is the 10th anniversary of Geely’s acquisition of Volvo, which is why when people talk about Volvo cars, they will mention Geely’s reasons.

Geely’s acquisition of Volvo in that year was enough to be called a snake swallowing an elephant drama. Li Shufu’s desperate saburo mentality made Volvo survive, especially in the second-tier luxury car camp in China market.

By 2018, the sales volume will reach 130,000 vehicles, the global sales volume will exceed 640,000 vehicles, and the brand value will soar from the original $1.8 billion to $18 billion, with a year-on-year increase of over 100%.

Since Geely acquired Volvo in 2010, thanks to the convenience Geely brought to Volvo in terms of channels and production capacity, the sales of Volvo cars in China and around the world have also increased year after year. Since Geely acquired Volvo, Volvo’s annual sales have risen sharply for six consecutive years.

Achieving profitability is just a starter. The highlight is that in 2019, global sales exceeded 700,000 vehicles, with a cumulative sales of 705,400 vehicles. Breaking the highest sales record since 1993, it can be said that Geely is a great benefactor on the road of Volvo’s revival.

Relying on the advantage of Geely’s localization in China, Volvo and Geely also jointly launched a new brand, Lexus, to enter the domestic high-end market. In 2018, the brand sold more than 120,000 vehicles, which almost tied Volvo’s annual sales, and made Great Wall WEY a loser, and established a reputation in the high-end market of domestic cars.

In the past ten years, the sales volume of Volvo cars has increased from 334,800 to 662,000 in 2020, and the China market has become the largest single market for Volvo.

Cars equipped with internal combustion engines have no future.

"Cars equipped with internal combustion engines have no future."

Volvo is full of longing for the future of electric vehicles, and even plans to completely eliminate all internal combustion engine automobile products including hybrid vehicles in 2030. This means that after 10 years, Volvo will bid farewell to fuel vehicles and become a pure electric brand completely.

However, with the current situation of Volvo’s electrification development, it is still far from such a radical plan.

The debut of Volvo’s first pure electric vehicle is long overdue, and the sales volume of electric vehicle brand Polar Star, which was born out of Volvo’s high-performance department specializing in electrification, is also a long story.

Farewell to the fuel truck completely after 10 years, which is quite a bit "desperate". But beyond that, Volvo seems to have no choice.

Volvo wants to rely on two wings when transforming to electrification, one is to rely on Polaris, and the other is to rely on its own hybrid car.

However, nowadays, the development of Polaris is far from optimistic, and hybrid cars are not up to expectations.

In 2017, Volvo’s department specializing in electrification and high performance was separated from Volvo and named Polar Star, officially becoming a brand new and independent electric vehicle brand.

The original intention of separating Polar Star is that Volvo hopes to change its traditional car image by the east wind of new energy, build a new brand with brand-new labels, develop in the direction of high-performance electric vehicles, and compete with Tesla.

Unfortunately, Volvo, which tried to fly with two wings, failed to fly.

Polar Star did not fulfill the dream of Volvo’s high-performance electric vehicle brand as expected. In 2020, the cumulative insurance amount of Polar Star was only 365 vehicles.

In terms of products, the brand positioning of Polar Star and Volvo is one of the major reasons for the poor sales performance of Polar Star.

Polar Star 1 can see the shadow of Volvo S90. The almost identical interior, central control panel and Raytheon’s hammer headlights make people feel that they bought a Volvo for 1.45 million yuan. The design of Polar Star 2 and Volvo 40.2 concept car cannot be said to be very similar, but can only be said to be exactly the same.

The core selling point of Polar Star, which goes out independently, is still the characteristics of environmental protection and performance, which is very similar to Volvo. As long as Volvo introduces pure electric vehicles, it will definitely collide with its own hatched polar star, and its own electric vehicle business coincides with its electric vehicle business, which is not conducive to the development of polar star.

On the other hand, Volvo’s funding for Polar Star is not generous, which makes Polar Star slow in terms of factory construction and retail network construction. This is also reflected in Volvo’s financial report.

According to the financial report, the loss of Polar Star reached 520 million Swedish kronor (about 380 million yuan) in 2018. Perhaps in order to improve cash flow, it was recently reported that Polar Star is promoting financing and will issue an IPO in the future.

Thomas Ingrat, CEO of Polar Star Brand, also confirmed that the goal of Polar Star’s medium and long-term development is very clear, which is to open the door to IPO and stock market.

Get an electric shock before Tesla

But in fact, Volvo is the earliest luxury brand that "gets an electric shock".

As early as 1992, Volvo launched the ECC model, started the exploration of electrification, and launched the ECC model. This car uses gas turbine+electric drive, not only that, but also the whole car is made of recyclable materials.

In 2007, when Europe scoffed at the electrification of automobiles, it was Volvo that released C30 Electric and stood up for electric vehicles. The car is equipped with "DRIVE" powertrain technology, adopts a mid-range battery pack, and has a cruising range of 150km. It takes only 8 hours to fully charge the household charging pile.

At that time, Tesla was only established for more than three years, and its first automobile product Roadster was not released.

Volvo is also the first traditional car company to stand up and specify the time to stop production of traditional fuel vehicles. In July 2017, Volvo announced that it would stop production of fuel vehicles after 2019.

However, all Volvo did was pay lip service. After the timetable of "stopping production of fuel vehicles" was put forward, Volvo’s electric vehicle project did not speed up. It was not until October 2019 that Volvo launched the first pure electric vehicle XC40 RECHARGE.

At the same time, other new energy car companies have accelerated their pace.

In 2017, Tesla set up a branch in China, which achieved sales of more than 20,000 electric vehicles that year. In 2018, Audi e-tron made its debut in China. Soon after, Mercedes-Benz EQC appeared in China.

Volvo’s XC40 RECHARGE is not only a late debut, but also an "oil-to-electricity" model, which is based on the Volvo XC40 fuel version. The product of "oil to electricity" has shortcomings such as short battery life, slow charging, unstable chassis and poor handling since its birth.

In 2020, Volvo XC40 RECHARGE sold only 87 vehicles; In January 2021, its sales volume was 51 vehicles.

Difficult IPO

At present, Geely is considering restarting its subsidiary Volvo’s IPO plan, and Volvo’s valuation may be around 20 billion US dollars.

Geely Holding will negotiate Volvo’s IPO as soon as this year, and consider potential listing sites including Stockholm and Amsterdam.

At present, IPO preparation is still in its infancy, and details such as potential valuation may change. Volvo Cars will also judge various IPO schemes, and if necessary, it will make regulatory disclosure at an appropriate time.

Previously, Geely Holding prepared for the IPO of Volvo Cars in 2018, but investors were hesitant about its valuation of up to 30 billion US dollars, and then Volvo’s listing went nowhere.

It is difficult to go public not only because the valuation is too high, but because Volvo is not worth the valuation.

As we all know, Volvo has got a hard hand in price reduction. The sharp price reduction has temporarily brought about an increase in Volvo’s sales, but it has greatly reduced its brand power and lowered its brand image.

Volvo’s technology has been continuously delegated to Geely, which will undoubtedly greatly reduce its brand image.

Price reduction and technology decentralization have undoubtedly made Volvo lose the dignity and value of luxury brands.

At the same time, it has greatly reduced consumers’ confidence in this brand. With the decline of brand power and consumer confidence, Volvo’s sales growth rate has slowed down significantly.

In terms of product quality, Volvo has also begun to decline.

Although Volvo has always advertised its own safety, frequent quality problems and many large-scale vehicle recalls have torn the label of Volvo’s "safety" completely.

In 2020 alone, Volvo recalled four times, involving more than 530,000 vehicles. Moreover, the number of vehicles recalled due to hidden dangers in seat belts is as high as 245,000.

As the inventor of three-point seat belts, Volvo finally stumbled in its own field, which forced people to re-examine Volvo.

The "low frequency resonance" problem of Volvo’s main sales models has also caused its reputation to decline.

Of course, the manufacturer has not come up with an effective solution, and this problem still plagues many Volvo car owners for a long time. Such quality makes it difficult to link Volvo with the "safety" label again.

As the brand image goes from bad to worse, the brand power is greatly reduced and quality problems appear frequently, Volvo’s future road becomes more and more difficult.

With the intensification of competition, even if Volvo goes public smoothly in the future, it will worry about the stock price.