Exploring Xiaomi automobile production base: small batch trial production has been realized, and the new car will be listed in February next year.

"It should have started production, but not long ago I heard a voice coming from a distance." A few days ago, a person working near the Xiaomi automobile production base said in an interview with reporters.

A few days ago, the reporter visited Xiaomi Automobile Factory in Beijing Economic Development Zone and saw that the production plant had begun to take shape. There is Xiaomi’s LOGO on the office building, and occasionally big trucks and yellow engineering vehicles pass by.

Xiaomi Automobile Production Base Source: Photojournalist Li Xing

Waiting for the dock staff to visit at the gate of Xiaomi automobile factory
Zhang Hai (pseudonym), a component supplier, told reporters that the first phase of Xiaomi Automobile Factory, the four major factories of Xiaomi Automobile Factory, built production workshops (stamping, welding, painting and assembly) and started small-batch trial production. The manufactured car is parked in the assembly workshop.

Since Lei Jun, founder, chairman and CEO of Xiaomi Group, announced Xiaomi’s entry into the smart car industry, the dynamics of Xiaomi Automobile have attracted much attention. An insider who asked not to be named said in an interview that Xiaomi Automobile will start mass production next month (December) and start selling early next year (February). Previously, Lei Jun said that Xiaomi’s first car will be mass-produced in the first half of 2024.

The confidentiality system of the factory is strict, and suppliers queue up to visit.

For a long time, Xiaomi car has been quite secretive because of its high degree of confidentiality. "When we enter the factory, we are forbidden to use tools such as mobile phones and cannot disclose any information." Zhang Hai told reporters.

During the visit, the reporter also found that Xiaomi Automobile Factory is surrounded by green iron sheets and stone walls. Only the north gate is reserved as the entrance and exit, and strict inspection is required when entering.

The security guard at the entrance of Xiaomi automobile told the reporter that foreigners who need to enter the factory should not only scan and register the QR code at the security booth at the door and register the visitor information, but also contact the internal staff Xiaomi to automatically come out and guide them before they enter. "The internal confidentiality system of Xiaomi Automobile is very strict, and we have to go through this process every time we come here." Another component supplier waiting for internal employees at the gate of Xiaomi Automobile Factory also said.

Suppliers queue up at the door to register. Source: Reporter Li Xing

At the north gate of Xiaomi Automobile, the reporter saw nearly 20 people scanning the QR code to register at the door, waiting for contact. To choose. "Most of us are suppliers of Xiaomi auto parts, some have reached cooperation, and some are going to Xiaomi Auto to explore and seek possible cooperation." Zhang Hai said.

Rong Fang (pseudonym), who is also a supplier of Xiaomi Automobile, told reporters that he dropped by Xiaomi Automobile Factory after attending the closed meeting of Xiaomi Automobile. "Xiaomi Auto’s information confidentiality system is particularly strict. The company representatives who participated in Xiaomi’s closed-door meeting signed a confidentiality agreement and could not disclose any information released at the meeting to the outside world." Rong Fang said.

According to public information, on November 8, Xiaomi held a closed-door partner meeting in Xiaomi Science and Technology Park. Participants are all major buyers of Xiaomi Automobile, including Xiaomi mobile phone and automobile supply chain business. This closed-door meeting is only for invited people, and mobile phones, computers and other electronic equipment are not allowed in the meeting room.

Thirteen. In November, the relevant person in charge of Xiaomi Group also said in an interview that the only information that can be disclosed to the outside world for Xiaomi Automobile is the mass production time of the first car (that is, the first half of the year). 2024).

Trial production of dozens of new cars

According to the plan, Xiaomi Automobile Factory will be built in two phases. The first phase covers an area of about 720,000 square meters with an annual production capacity of 150,000 vehicles. It will be completed in June 2023; The first phase project is expected to start in 2024 and be completed in 2025.

According to public information, the related factories of the first phase of Xiaomi Automobile Factory passed the acceptance on June 12. The reporter saw in front of Xiaomi Automobile Factory that the land to be developed and developed in the factory was separated from the completed factories and office buildings, and marked with "No.1". 1 to 5, barbed wire. "In addition to the factory building, Xiaomi Automobile Factory has also set up an internal low-speed test site for the trial production of vehicles." Zhang Hai told reporters.

Around Xiaomi Automobile Factory Image Source: Photographed by Li Xing reporter

According to the above-mentioned insider who asked not to be named, Xiaomi Automobile Factory has started trial production in small batches for some time and is currently producing vehicles. Dozens of cars. "The factory will start mass production at the end of this year to prepare for the launch of the model in February next year." An insider who asked not to be named said.

A few days ago, a detailed picture of the chassis of Xiaomi’s first model was exposed online. From the spy photos, the overall design of the new car is fashionable, and the popular hidden door handle may be adopted. On the back, you can see the arc shape of the taillights.

"From the design point of view, the new car is a car, very similar to Tucki P7." The above-mentioned insider who asked not to be named said. Zhang Hai also said that judging from the appearance of the white body parked in the factory, Xiaomi’s first car may be a "sports car-like" car.

Hu Zhengnan, who is in charge of Xiaomi’s auto-related business, posted a message in his personal Weibo: "Hey! It’s hard to protect myself from it, and now I have a headache. What if we just start selling? "

Guo Ming, an analyst at Tianfeng International Securities, believes that the key selling points of Xiaomi’s first model will focus on autonomous driving technology, software ecology, 800V fast charging and power configuration, and the price is expected to be below 300,000. "After the first Xiaomi model is listed in 2024, it is expected that the shipment will be 50,000 to 60,000 units." Guo Ming is full of confidence.

"Birth card" may appear.

Although the mass production of the time node is confirmed, there is no news that there is a problem at present.

"Xiaomi Automobile must use its own production qualification. The group has invested so much money (coming in) that it is impossible to produce with the qualifications of others. " A number of Xiaomi auto parts suppliers told national business daily.

According to Reuters, Xiaomi was approved by the National Development and Reform Commission to produce electric vehicles in August this year, but it still needs the approval of the Ministry of Industry and Information Technology. However, the news has not been officially confirmed. The reporter also inquired about Xiaomi Group many times, but did not get a reply.

The person in charge of the new energy automobile company, who asked not to be named, told reporters that one of the important prerequisites for automobile enterprises to obtain the production qualification of new energy vehicles is to have their own production plants. Xiaomi Automobile has already met this condition, which may be just a problem. "There is still more than half a year before mass production," Xiaomi Automobile revealed. It is not impossible for Xiaomi Automobile to obtain (production) qualification during this period. The CEO of the above-mentioned new energy automobile company, who asked not to be named, said.

It should be noted that it has recently been reported that Xiaomi Automobile has contacted Jianghuai Automobile, Chery Automobile, Beiqi Blue Xiaomi Automobile and Beiqi Blue Valley to make further progress in cooperation, and both parties are interested in further negotiations. In this regard, Xiaomi Automobile related person said that for the person in charge of Beiqi Blue Valley, he only replied to the reporter: "We have not received relevant news internally."

"In theory, Xiaomi Automobile has its own factory and does not need OEM production from other companies. Beiqi Zhenjiang Blue Valley Factory will produce four models at the same time in 2024, and its smart selection cooperation model with Huawei will also have to transform the Futian factory for production. " An insider close to Beiqi Blue Valley told reporters.

In addition, it has recently been reported that Haima Automobile and Xiaomi Automobile have reached a cooperation. In this regard, Haima Automobile said on the interactive platform that the company has no cooperation with Xiaomi Automobile at present. Xiaomi automobile’s news about automobile cooperation. "We don’t know the news." The relevant person in charge of Haima Automobile responded to the reporter.

However, the management of the above-mentioned new energy automobile company, who asked not to be named, believes that Xiaomi Automobile is likely to find other automobile companies to cooperate in production, but will use its own production qualifications. "Even if Xiaomi Car Factory can be put into production quickly next year, there will still be a process of increasing production capacity." The sales target set by Lei Jun is that the production capacity of Xiaomi Automobile in June 2024 is 100,000 units, and it is difficult for the new factory to reach this production capacity quickly. The above-mentioned unnamed executives of new energy automobile companies analyzed this.

The new car of Xiaomi Automobile will be listed in February next year. Data Map Source: vision china

According to Lei Jun’s plan, the first batch of Xiaomi cars will sell 100,000 vehicles within one year and deliver 900,000 vehicles in the next three years, thus "entering the first camp in the industry in 2024". This means that from 2025 to 2027, Xiaomi Automobile needs an annual production capacity of at least 300,000 vehicles.

"Xiaomi Auto’s contact with other car companies to solve the existing capacity problem is a strategy based on its long-term sales target, which can alleviate the subsequent capacity shortage of Xiaomi Auto to some extent. The management of the above-mentioned new energy automobile company, who asked not to be named, believes.

All photos and parameters of Xiaomi Automobile are made public, and the rear part is "Beijing Xiaomi".

According to the official opinion of the website of the Ministry of Industry and Information Technology, on November 15th, the Ministry of Industry and Information Technology released the announcement of road motor vehicle manufacturers and products (No.377 series) and the catalogue of energy-saving and new energy-using vehicles enjoying the preferential treatment of vehicle and vessel tax (No.56 series).The two Xiaomi cars on the market are all pure electric vehicles of this brand.

According to public information, Xiaomi Automobile is a brand of Xiaomi products, a pure electric car, and a manufacturer.Release Xiaomi Automobile for BAIC Group-Road Vehicle Co., Ltd.

Photo, the picture shows the rear logo of Xiaomi automobile "Beijing Xiaomi", and the millet model "BJ7000MBEVR2" with a wheelbase of 3000mm uses lithium iron phosphate battery, which is provided by the supplier and BYD subsidiary; The motor is produced by United Automotive Electronics Co., Ltd., and the driving motor power is 220kW.

Another Xiaomi car model "BJ7000MBEVA1" uses ternary lithium battery, and the supplier is Contemporary Amperex Technology Co., Limited.

Various parameter information published on the website of the Ministry of Industry and Information Technology

Net exposure BYD Han collided with the fire door and could not open the scene of the owner’s death

Recently, according to many media reports, a BYD Han caught fire in the Dalong section of Cenxi of Baomao Expressway due to collision with the guardrail. Unfortunately, the driver Yang was trapped in the car and died unfortunately. On the afternoon of the 6th, according to media reports, the staff of Yuncheng District Court confirmed to reporters that Yang Moumou, a judge of the court, did die unfortunately due to a high-speed traffic accident yesterday, which was not a tolerance. At present, the court has contacted family members to appease their emotions and coordinate the aftermath.

According to the witnesses of the incident, after the BYD Han collided and caught fire, someone rescued it and found that the door could not be opened, which also delayed the best time for rescue.

It is understood that BYD Han built a high-end car for BYD Auto, and the new car is equipped with a hidden door handle.

The discussion about the hidden door handle has recently become a hot topic.

Recently, some netizens posted a video, in which a Tucki P7 directly crossed the sidewalk beside the road, directly knocked down a tree, and finally stopped at the top of the fence next to it, and the whole body was billowing with smoke. What is even more desperate is that even after such a big car accident, Xpeng Motors’s hidden door handle still didn’t pop up, and the rescuers outside couldn’t open the car door through normal channels. Although the accident didn’t expose any news of casualties, it was still chilling at first glance, and the hidden door handle was once again carried to the focus by everyone.

It is worth noting that Tesla, the "rhythmic" hidden door handle, has also had serious problems. In 2029, Omar Awan, a 48-year-old American anesthesiologist, drove a Tesla Model S (parameter picture) rented by himself on a road in South Florida. The car suddenly lost control and crashed into a palm tree next to it, and then caught fire. When the firemen arrived, they tried to rescue Omar Awan from the car, but found that the door could not be opened at all, because the door handle of Model S was not a regular handle, but a so-called hidden handle, which automatically popped up when the car key was detected. Firefighters tried every means but couldn’t open the collapsed car door. They could only watch the fire devour Omar Awan’s life. Witnesses around also took these pictures.

When the hidden door handle has become a popular product, but some drawbacks are fatal, I feel that it is necessary for us to reflect and the relevant departments need to intervene. In order to avoid such a tragedy from happening again.

On May 15th, Haval Xiaolong series was officially launched.

Carrying the attention and expectation of countless users, the brand-new models of Haval brand in the new energy market-Haval Xiaolong MAX and Haval Xiaolong will be officially listed in Beijing on May 15th. As a "global SUV expert", Haval brand is committed to bringing users the best SUV of each era. Haval Xiaolong MAX and Haval Xiaolong are the latest masterpieces that Haval brought to users in the new energy era.

Relying on the new sequence, new channels, new technologies, new products and four "new" measures of Haval brand, Haval Xiaolong MAX and Haval Xiaolong will bring users a higher quality travel experience with all-round strength, reset the new value benchmark of new energy SUV, and create a new era of Haval automobile in this field.

Hi4 electric four-wheel drive is standard, and Haval Xiaolong MAX promotes equal rights in science and technology.

As a sharp knife model of Haval Auto, Haval Xiaolong MAX comes standard with Hi4 electric four-wheel drive technology, which is specially designed for the high-end driving needs of new energy scenes, and brings technological equality to users with technological innovation.

Hi4 electric four-wheel drive technology includes three major technological innovations, namely, a new hybrid configuration with three power sources and two shafts, an iTVC intelligent torque vector control system and an innovative design of two-gear electromechanical coupling unit, which is the first new form of electric hybrid in the world.

Specifically, the hybrid configuration of Hi4 electric four-wheel drive integrates the generator and the driving motor on the front axle, and distributes the engine, the front and rear double motors, and a total of three power sources on the front and rear axles, which reduces the cost of the model, thus breaking the premium of the four-wheel drive model relative to the two-wheel drive model in pricing.

At the same time, iTVC intelligent torque vector control system can monitor the information of vehicles and roads in real time, dynamically adjust the torque output of each axle, and ensure the smooth performance of vehicles on cornering, wet and unpaved roads; Haval Xiaolong MAX has 3 engines and 9 modes of intelligent dynamic switching, which can switch different power modes under different working conditions such as cities and high speed, so as to achieve "the best efficiency in all working conditions and worry-free driving in all scenes".

Based on the excellent performance of Hi4 electric four-wheel drive, Haval Xiaolong MAX can accelerate 0-100km/h with a comprehensive power of 205kW and a comprehensive torque of 585N·m and 6.8s; NEDC has a pure battery life of 105km, and the fuel consumption of WLTC feed is 5.5L/100km. In the previous endurance challenge, Haval Xiaolong MAX achieved the ultimate cruising range of 1231km under the condition of full oil and full charge, showing the strength of all-round electric four-wheel drive.

Implementing the actual interests of users, Haval Xiaolong MAX brings real scientific and technological equality. There is no longer a premium on the price of four-wheel drive models, which provides excellent experience and further reduces the cost of car use, so as to achieve "four-wheel drive experience, two-wheel drive price, four-wheel drive performance and two-wheel drive energy consumption", so that users can "afford it, drive well, use it sparingly and run far" and lead the new energy SUV into a new era of four-wheel drive for all.

In addition, Haval Xiaolong MAX has a leading intelligent experience at the same level, adopting a new Coffee OS intelligent cockpit, bringing a 3×12.3-inch super-suspended large screen, especially the full-color LCD co-pilot screen, which is enough to add laughter to the journey; W-HUD head-up digital display can display a variety of information, avoid drivers’ distraction and improve travel safety. At the same time, Haval Xiaolong MAX has a body size comparable to that of a medium-sized SUV, and the wheelbase of 2800mm makes the whole family travel spacious and comfortable.

The inductance is interesting, and Haval Xiaolong starts to enjoy life lightly.

Haval Xiaolong is specially designed for young users and young families. The high-efficiency DHT electric hybrid system has a comprehensive power of 185kW, a comprehensive torque of 375N·m, a NEDC pure battery life of 110km, a comprehensive battery life of 1000km+, intelligent switching of various driving modes, and a perfect balance between power and energy consumption in daily vehicles.

In order to meet the high requirements of young consumers for driving experience, Haval Xiaolong adopted the adjustment of sports chassis to locally strengthen the key installation points of the car body, which increased the lateral stiffness of the car body by 14% and made it more confident in dynamic driving.

At the same time, Haval Xiaolong has a minimalist inductive driving control that conforms to the trend of new energy. The user carries the key handle to unlock the lock, fastens the seat belt when sitting down, and can directly drive in gear after stepping on the brake to show READY. The whole process is completed in one go, making driving more convenient.

Haval new energy network is ready to go, and the service experience is fully upgraded.

With the upgrading of users’ demand for services, the automobile marketing service channels are also changing. In this regard, Haval brand integrates the advantages of the original channels and builds a brand-new new energy sales network-Haval New Energy Network.

Haval New Energy Network is a diversified channel layout, which integrates 4S stores, urban landmark stores and other modes. It is not only a platform to provide users with purchase, car purchase and after-sales service, but also a three-dimensional business card integrating brand display, concept promotion and ecological construction.

In addition, Haval New Energy Network also has a tea break area and a children’s area, so that users can enjoy the traditional 4S shop shopping service and realize interactive communication with users and brands.

The successful construction of Haval New Energy Network has greatly improved the decision-making, operation and execution efficiency of Haval brand, and also brought comprehensive improvement to the user service upgrade of Haval brand, helping Haval brand to create a more efficient, open and healthy new car ecosystem for users.

summary

At the upcoming launch conference, the Haval brand will show the excellent product strength of Haval Xiaolong MAX and Haval Xiaolong to the national media and users. These two models will lead the new wave in the field of new energy SUVs, provide users with high-quality travel experience and meet their needs for intelligence and comfort. In particular, Haval Xiaolong MAX, which is equipped with Hi4 electric four-wheel drive, will give users an unprecedented excellent experience by empowering technology equality with technological innovation.

The comprehensive strength of Haval Xiaolong series not only highlights the innovative ability of Haval brand in product research and development, but also further consolidates Haval’s brand position as a "global SUV expert" and brings groundbreaking influence to the new energy SUV industry.

Haval Xiaolong series will be officially launched in one day. At present, 99 yuan’s pre-emptive booking is still going on, so you can enjoy multiple great gifts immediately. At the same time, you can also go to the Haval New Energy Network Experience Store in your city for a field test drive experience and get a close look at the charm of Haval Xiaolong MAX and Haval Xiaolong products.

Tiggo 8/Exeed TX leads 2018 Chery New Car Outlook

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  Series products are responsible for opening up new markets for automobiles, and their products are different from existing products in design and positioning, and will be oriented to younger consumers and multi-person travel market segments. Jetway X70 will be the first model in this product series, which shows the characteristics of paying attention to practicality.

Chery Automobile Jietu X70 2018 Elite Model

  In terms of appearance, Jetway X70 adopts the design language of "Huizhou City Leader", and the hexagonal front grille is decorated with a large number of chrome trim strips, which are connected with the headlight group, stretching the horizontal visual effect and enhancing the sense of exquisiteness. There are four rectangular light sources on both sides of the front bumper of the new car, which are outlined with chrome trim strips, highlighting the sense of fashion and home.

Chery Automobile Jietu X70 2018 Elite Model Chery Automobile Jietu X70 2018 Elite Model

  Viewed from the side, the new car adopts a three-waistline design, in which the topmost waistline runs through the front and rear door handles and is connected with the taillight group, creating a diving visual effect. At the same time, Jetway X70 is also equipped with a roof rack and a new style of double five-spoke wheels.

Chery Automobile Jietu X70 2018 Elite Model

  In terms of body size, the length, width and height of the car are 4720/1900/1695mm (including luggage rack 1710mm) and 2745mm, and it is positioned as a 7-seat model.

Chery Automobile Jietu X70 2018 Elite Model

  The interior design of the new car is not amazing, but simple and attractive. The center console is decorated with bright chrome trim, equipped with a large touch screen and LCD instrument panel to cater to the needs of young consumers. At the same time, the seat layout provides different seat configurations such as 2+3, 2+2+3 and 2+3+2 to meet the needs of family multi-person travel.

Chery Automobile Jietu X70 2018 Elite Model Chery Automobile Jietu X70 2018 Elite Model

  In terms of power, Jetway X70 will be equipped with a 1.5T, with a maximum of 149 HP and a peak value of 210 Nm, and the transmission system is expected to match 6 speeds. On the other hand, it adopts the configuration of front type and rear type.

Chery Automobile Jietu X70 2018 Elite Model

  Jetway X70 also has a sports X70S model, which mainly changes in appearance details, including the adoption of a black honeycomb front grille, red calipers, a brand-new rim style and a three-spoke steering wheel. The introduction of the sports version shows that Jetway X70 will pay more attention to the market of young consumers, pay attention to providing personalized products for them, and with a suitable price, it should have a good market prospect.

Editor’s comment:

  Chery’s exploration of multi-brand road has never stopped. It has previously launched sub-brands such as Ruilin and others. This time, it launched Jetway product series for the emerging "Travel+"market, hoping to meet the needs of different consumers with different products. From Jietu X70′ s point of view, there are obvious differences between the new car and the existing models of Chery brand. The brand-new design gives people a refreshing feeling, which is suitable for young consumers’ fresh and distinctive needs. From the configuration point of view, it pays more attention to simplicity and practicality, and also strives for high cost performance. Its market performance is worth looking forward to.


 

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  8 has been officially unveiled on February 1 and will be listed in April. The Tiggo 8 is positioned as a 7-seat medium-sized vehicle, adopting the latest design language of the Chery brand, and will be sold as the flagship SUV of the Chery brand.

Chery tiggo 8 2018 basic model

  The front air intake grille of the new car adopts a large area of black mesh material, creating a good sense of weight. At the same time, the air intakes on both sides of the front of the new car are also integrated with LED daytime running lights, which further highlights the fashionable sports color.

Chery tiggo 8 2018 basic model

  The roof line is relatively straight, which is conducive to creating a relaxed head space for rear passengers. There is an obvious upward trend behind the C-pillar, creating a diving visual effect. The tail shape of the new car is relatively simple, and the design of several horizontal banners adds a touch of muscle. The most conspicuous thing is that it adopts a brand-new palindrome family taillight shape, and the effect is cool after lighting.

Chery tiggo 8 2018 basic model

Editor’s comment:

  Chery Tiggo 8 is responsible for the brand’s "going up". It is expected that Chery will adopt the highest standard configuration in power and configuration, and its final production model is worth looking forward to. In Tongzhong, there are strong competing products such as L, Hehe, etc. It is not easy to gain a foothold in this market. Tiggo 8 also needs to come up with strong product strength and competitive price.


 ● new style

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  The new Arrizo 5 is expected to be launched in 2018. The new car is mainly upgraded in interior and configuration, while the appearance basically maintains the existing shape, and the power continues the existing 1.5L and 1.5T engines.

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  From the previous spy photos, the overall outline of the new car is the same as the cash, and the front and rear headlights have not changed significantly. In the interior, a brand-new design has been adopted, and an air-conditioning outlet running through the center console has appeared. The layout of the central control screen and buttons has also been redesigned. The electronic and other functions are integrated around the shift lever, and the baffle design is added above the storage compartment at the rear. Compared with the current models, the overall interior texture has been greatly improved.

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  The new car is expected to continue the powertrain of existing models, equipped with 1.5L and 1.5T engines, in which the maximum power of the 1.5L engine is 116 HP and the peak torque is 141 Nm, while the maximum power of the 1.5T engine is 147 HP and the peak torque is 210 Nm, and the transmission system matches the gearbox.

Editor’s comment:

  The new Arrizo 5 also pays more attention to the improvement of "internal strength". The appearance has not changed much, but the interior and configuration have been improved obviously. The new interior design is more fashionable, and the configuration is expected to be improved. The power system is basically unchanged, and the estimated price is also It will be the same as the current model.


 ● Jietu X60//

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  At the JETOUR product launch on January 22 this year, Chery not only brought the JETOUR X70 and two 7-seat medium-sized SUVs, but also announced that the JETOUR X60, X90 and X95 SUVs will be unveiled at the auto show. Jetway X60 is also positioned as a 7-seat medium-sized SUV, but the body size is slightly smaller than X70. The Jetway X90 and X95 are located in 7 seats, and the body size will exceed 5 meters. There is no more news at present, and we will continue to follow up.

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Editor’s comment:

  Jietu is a product sequence of "Travel+"brand-new market segment launched by Chery Commercial Vehicle Group for second-child and multi-population families and holiday travel. Judging from the information published so far, it mainly introduces 7-seat and relatively large SUVs or models, which is also a measure to meet the market demand. In addition, Jietu also attaches great importance to new energy vehicles, and its products will all be launched with electric models, which are generally listed about 6 months later than the fuel version, which is also in line with the trend of industrial development.

■ Summary

  In the past 2017, Chery’s overall sales volume dropped by 1% year-on-year, and its sales ranking dropped out of the top five brands in China. It can be said that 2018 is a year for Chery to catch up. This year, Chery is expected to invest 10 new SUV models in the SUV market, especially the brand-new Jietu products, which mainly focus on the "Travel+"market. It will pay more attention to the market segments of young consumers and multi-person travel, and will also make some efforts in the field of shared cars. These measures cater to the current development trend of the automobile market, and Chery’s market performance this year is worth looking forward to.

  In terms of specific models, I personally think that Tiggo 8 and EXEED TX are more worthy of attention. Tiggo 8 will be the current flagship SUV of Chery brand, which shows Chery’s latest family-style design and will be equipped with Chery’s latest technology configuration and power system. On it, we will see the development trend of other new cars of Chery. EXEED TX is an important model for Chery to open the European market, and its technology, materials and configuration will reflect the highest level of Chery, so interested friends can focus on it. (Text/Liang Haiwen)

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The exposure of BYD Qin PLUS interior renderings is quite national.

   Recently, BYD officially released the rendering of Qin PLUS interior. The new car adopts a brand-new interior design, which is simpler and more fashionable than other BYD models. At the same time, it will be equipped with BYD’s newly developed Xiaoyun plug-in special 1.5L high-efficiency engine, which has a thermal efficiency of 43%. This parameter also makes it the world’s highest thermal efficiency production gasoline engine.

The exposure of BYD Qin PLUS interior renderings is quite national.

The exposure of BYD Qin PLUS interior renderings is quite national.

   Specifically, the interior of Qin PLUS is mainly designed to run through parallel lines, with a clear overall level and a great sense of quality. Among them, the center console continues the horizontal wide and embracing design elements, showing vitality and dynamic. A large number of instrument panels are designed in a suspended manner, which greatly enhances the sense of advanced, but also can bring users a broader visual experience. In addition, Bydhurst central control area presents a simple and avant-garde style.

The exposure of BYD Qin PLUS interior renderings is quite national.

   BYD’s proud "Dragon Face" can be used on Qin PLUS, but it incorporates brand-new design elements. The large-mouth air intake grille at the front of Qin PLUS is not only huge in area, but also has a lattice design inside, which greatly improves its recognition. The chrome-plated decoration that runs through the front of the car not only divides the air intake grille into upper and lower layers, but also raises it on both sides of the front of the car. The ingenious design connects the headlight group with the middle net, which enhances the layering of the front of the car.

The exposure of BYD Qin PLUS interior renderings is quite national.

The exposure of BYD Qin PLUS interior renderings is quite national.

   The side of Qin PLUS has a smooth body shape, and the body posture with low front and high back creates a visual effect of diving forward. The new car has also designed a small triangular window at the C-pillar position, which is expected to bring better lighting effect to the rear passengers.

The exposure of BYD Qin PLUS interior renderings is quite national.

   In terms of the tail, Qin PLUS adopts a tail design with a slip back, and the rounded design style also makes the new car look more atmospheric. In addition, the horizontal lines at the tail and the downward curved design widen the overall visual effect.

The exposure of BYD Qin PLUS interior renderings is quite national.

   The penetrating taillights of the new car have been blackened and full of mystery. A unique dart design is added into the lamp cavity, which creates a full sense of movement and further improves the recognition of Qin PLUS. BYD’s famous "BUILD YOUR DREAMS”slogan has also been upgraded on Qin PLUS, which adopts the latest font design and has a stronger sense of exquisiteness.

The exposure of BYD Qin PLUS interior renderings is quite national.

   In terms of power, Qin PLUS based on BYD’s brand-new DM-i platform will be equipped with brand-new power systems, including Xiaoyun 1.5L naturally aspirated engine newly developed by BYD. According to the news obtained so far, the thermal efficiency of this engine has reached an astonishing 43%, which is even higher than M20C engine under Toyota TNGA framework (41%). It is reported that Qin PLUS equipped with Xiaoyun 1.5L plug-in hybrid system can achieve a low fuel consumption performance of 3.8L/100km even in the state of power loss.

   (Text: Pacific Auto Network Xiong Ruifeng)

The Beijing Auto Show is forward-looking, with a futuristic appearance. The Deep Blue G318 is equipped with Super Extended Range 2.0.

The Deep Blue G318 was unveiled on March 18th, and it is expected that the new car will officially meet with you at the Beijing Auto Show. As there is no official listing at present, the price has not been announced.

The dimensions, length, width and height of the new car are 5010mm/1985mm/1960mm respectively, and the wheelbase is 2880mm. In terms of size, dark blue G318, tank 400 Hi4-T and Equation Leopard 5 are competitors. Therefore, in terms of selling price, Deep Blue G318 should overlap with them, probably in the range of 250,000 to 300,000.

Since the real car has appeared, we will focus on the car itself in this article. All the points mentioned in this paper are based on the contents presented by the exhibition car, and the officially sold version may be changed.

From the outside to the inside, let’s first pay attention to the design.

In appearance, the new car design has a strong hard-core off-road flavor, with tough lines and square outlines.

On the front face, a closed front grille is used above, and the opening of the water tank for heat dissipation is placed in the lower half. This makes the whole front face feel very new energy.

Starting from the front bumper, the rear wheel arch, side skirt and rear bumper are all made of plastic. Because there is no paint, you don’t have to worry about scratching when going out for cross-country clearance. This design is in line with the hard-core cross-country style.

The original roof is equipped with luggage racks and spotlights, and the embellishment of spotlights further strengthens the overall off-road atmosphere. However, spotlights also increase the height of the roof, so you should pay attention when you go to some lower basements. This car offers two options: traditional shock absorption and air suspension. If you buy an air suspension model, remember to lower the body when you go to the basement.

In terms of power, the new car uses Super Extended Range 2.0, and the energy consumption data of this system is good. Under CLTC standard, the fuel consumption level of long-distance extended range can reach 6.7L/100km, and the pure electric endurance in urban areas is 190km. Of course, this is only test data, which shows how to need real vehicle road test.

The high-profile model adopts front and rear dual motors, with a total motor power of 316kW and an acceleration of 6.3 seconds per 100 kilometers. The middle and low-profile models use a rear single motor with a motor power of 185kW.

In terms of battery life, this car uses a 35-degree battery and a 60L fuel tank to store energy. The cruising range of CLTC in urban areas is 190 kilometers, and the cruising range of full oil and electricity is about 1,000 kilometers.

Deep blue G318 adopts a load-bearing body structure, and uses the suspension form of front double wishbone and rear five links. There are two options for shock absorption: traditional mechanical suspension and intelligent suspension. The intelligent suspension uses air suspension and CDC variable damping shock absorber, and is equipped with active magic carpet suspension system.

The initial state of the vehicle ground clearance is 300mm, with an adjustment interval of three centimeters rising and four centimeters falling, totaling seven centimeters.

The hardware of the transmission system is still good, and the high-equipped four-wheel drive model is equipped with two locks. Deep blue G318 is equipped with the same in-situ U-turn function as all kinds of new energy off-road vehicles in recent years. The U-turn radius announced at the press conference is 3.2m.

It is different from the U-8 tank U-turn, and dynamically it is more like the Leopard U-turn of Equation Leopard. Its realization logic is also different from that of the Leopard U-turn. Take the left U-turn as an example. When the rudder is full, it will lock the left front wheel and the right rear wheel first, then the right front wheel will turn forward and the left rear wheel will turn backward. Personally, I think that all kinds of off-road vehicles equipped with in-situ U-turn function are more technical skills.

To sum up, the Deep Blue G318 is a hard-core off-road vehicle in design. Its power and transmission hardware are good, and it is believed that it will have a good performance under off-road conditions. At present, the price has not been announced. Let’s look forward to its official listing at the Beijing Auto Show.

"Looking for a partner" is a rising wind and a small red book

"I am looking for a travel partner on May 1, and my friends have all gone home. I don’t want to go out to play alone."

"Take a reading partner and share the list of books recently read and planted grass with each other."

Recently, partner culture is very popular on the Internet. Partner, a new social relationship, focuses on precise companionship in the vertical field. According to different personal needs, it can be subdivided into "online at any time and lose contact after work", "paid toilet, two-person trip", and "like-minded, go to the dining hall together". During the May Day holiday, many people posted on social platforms, asking for "travel partners" to travel together.

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Source: Little Red Book

There is no doubt,Partner, a relationship between close friends and strangers and linked by interests, has become a new favorite of young people.. In Tik Tok, the topic of # rice partner has been played 5.95 billion times, and the number of # game partner has been played 4.62 billion times. The traffic is remarkable.

In Xiaohongshu, the "trend distribution center", he boarded the hot search platform by "looking for a meal partner", and the user @ Xiaoxing Chip "opened his mind" in Xiaohongshu: just have a new meal partner, go to the store with the meal partner, and unlock a restaurant that he always wanted to go but didn’t make it. In the notes, she described in detail the precautions before, during and after the blind date, and won 12,000 praises.

At the same time, Xiaohongshu has also set off a wave of online "looking for partners", and users have written down their own "professional counterparts" to open up their own circle of friends in addition to traditional acquaintances.

Behind the prevalence of "partner culture", does it reflect the new social solution of Xiaohongshu?

01. Find a partner in Xiaohongshu

"I don’t know if I came back from my nap. In short, I fell asleep smoothly today, and I didn’t feel like I had a headache before. "

In Xiaohongshu, @ Yangyangzi loves to fish, so she took a photo. She covered a blanket with her nap and huddled on a mat about 1 meter in Zhang Kuan, sleeping soundly on the office floor. The existence of a nap partner makes the nap time in the office instantly warm and natural.

Of course, some people get their partners, and some people lose their partners. After the partners who eat together at work leave their jobs, Ms. @ Bajiao posted in Xiaohongshu to express her pain, but the roar of "Swallow, can’t I live without you?" Swallow didn’t win the return of the other party.

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Xiaohongshu blogger @ Yangyangzi loves fishing, @ Ms. Banana

Partnering is gradually becoming a new social trend.. Choose incense between going to work and making progress, choose funny young people between making money and making friends, and choose partners between strangers and close friends.

According to the data of DT Research Institute, more than half of the people have at least one partner, and more than half of them want to have a partner. Only 4.2% of the total number of people explicitly refuse to socialize with their partners. At the same time, the qualities that people value most in the partner are congenial, easy-going and generous, which can be called the "three virtues" of the partner and also reflect the relationship needs of contemporary young people.

When the existing interpersonal relationship is not enough to meet their own communication needs, it is particularly important to find a partner who shares their hobbies.

In Xiaohongshu, you can also brush a variety of "seeking partners" notes.. In a note looking for a "weekend partner", blogger @-ZQ. explained his hobbies and needs for a "partner" in detail. For her, finding a partner is because "there are a lot of ideas but not many of them have been realized. Friends are all in love at work, not always dating." The "light relationship" between strangers and close friends can fully meet her needs.

In addition, there is also a "reading partner". Bloggers hope that two people can inspire each other, give each other different opinions and thoughts, "hug each other", and hope to relieve anxiety through hugging, "make an appointment with each other", find good mountains and waters to take photos together, and improve each other’s portrait skills … NoWhether it is a flat or refined version of intimate relationship, these notes bear the curiosity and expectation of young people to broaden their social circles, and there are many people in the comment area who raise their hands to sign up.

In Xiaohongshu, there are also a few notes sharing their happy experiences after finding like-minded partners. After successfully finding a travel partner who can travel together, the user @ Gungun wants to lose weight and released his experience of a half-day trip to the zoo+dazzling rice, detailing his happiness after "team success". This kind of social relationship, which does not need daily maintenance, only meets each other’s needs, has its charm.

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Little Red Book users @ Gungun wants to lose weight, @-ZQ.

There is also Xu Zhong who has the same experience. Previously, Xiaohongshu had pushed her some mbti-related analysis and stalk maps. When she was writing a little red book, she came across an "INTP making friends". The other party was not in the same city as her, but their interests and hobbies overlapped. After quickly leaving a message under this note, she quickly received a reply from the other party. Soon after, the chat battlefield between the two sides moved to WeChat, and both of them felt that the chat fit was very high. "I discovered the other me to some extent."

Of course, "finding a partner" is not completely risk-free. Short and fast social interaction may also bring "throwing the sun" friendship, or accurately "stepping on the thunder" during travel.

Source: Little Red Book User @ Refueling Duck, @Lillian Notes

Source: Little Red Book User @ Refueling Duck, @Lillian Notes

In Xiaohongshu, a user posted a warning, "Don’t trust the posts that find chat partners", and listed all kinds of wonderful things that she encountered when looking for chat partners, including but not limited to asking Su Yanzhao when chatting partners came up, posting just to add heat to her account.

Even a carefully screened partner can be disappointing. The "seekers" who thought that their desire to express and talk would be completely accepted by the other party only found that this kind of social interaction itself was like "unpacking the blind box" after adding the other party’s friends. The expected high-quality chat always ended in the other party’s almost no reply, and then they realized that "they would never find a chat partner again" and "it was too internal friction to wait for the chat partner to reply to the message every day", and they were determined to turn the focus of their lives back to themselves.

02. Young people "find a partner", and the base camp is in Xiaohongshu.

It seems that this is not the first time that Little Red Book has shown its social potential.

Outdoor sports may be one of the earliest social dividends. Previously, Xiaohongshu was known as a trend culture distribution center, and the frisbee sports and camping that young people were keen on made their fortune in Xiaohongshu. Taking Frisbee as an example, this sport, which is not very popular, has attracted a large number of trendy men and women to punch cards, and the crowd increment has been significantly improved. With the blessing of professional events and clubs in the later stage, it has gradually become a national trend.

At present, Little Red Book is still the most active platform for Frisbee. Under related topics, many people directly link it with social activities, especially after it is linked with "making friends in the same city", the sport quickly expands its circle and becomes a trend social way.

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Source: Little Red Book

Nowadays, the "partner culture" is on fire in Xiaohongshu, and there are also many notes with the topic of "finding partners" to find "alliances" in outdoor activities such as frisbee, camping and hiking.In essence, this has become a new social way for young people.These notes often have labels such as "Making friends in the same city" and "Where are you going on XX weekend", while searching for keywords in Xiaohongshu, the topic of "Making friends in Beijing" has been viewed more than 93 million times, and the social genes of the platform can be seen.

The "partner culture" gives young people a breakthrough in socializing in Xiaohongshu. What’s more interesting is that these social behaviors may not be the result of the official intentional guidance, but more based on the spontaneous generation of the platform ecology, and then the official traffic blessing will help the rapid growth of the content sector.

Why the little red book? Kasi believes that Xiaohongshu takes a path of "content-driven socialization and social consumption". The real sharing atmosphere of the platform, the low threshold of graphics and text, and the strong willingness of users have jointly created the social potential of Xiaohongshu.

In essence, Xiaohongshu is still a comprehensive content exchange community based on UGC, and users’ individual experience sharing and grass shopping strategies almost account for half of the content in the station. With the expansion of the life dimension covered by the platform, "sharing" and "truth" have become the core keywords of Xiaohongshu’s self-creation in recent years.

When talking to Liu Qing, Xiaohongshu COO Conan said, "Many platforms are more about recording and self-expression. What we cut in at that time was sharing. Sharing must be hoping to help others, encourage sharing itself, and become a community atmosphere, making everyone more willing to share. "

Xiaohongshu understands the user’s behavioral logic. When individual experience is not enough to support an action, they often refer to the opinions of others, and such content can be found everywhere in Xiaohongshu, such as platform questioning posts and raiders posts; At the same time,The community culture of Xiaohongshu is divided into interest and hobby. When interest becomes an important link in the link relationship, socialization naturally comes into being.

In Xiaohongshu, dating, looking for a partner, cooking tea around the stove, feeding cats at home, and even looking for coser to play a boyfriend are all social behaviors that actually happen between users.

Of course, it’s not just the little red book that makes social efforts. In the era of striving for user stock, content platforms are trying their best to strengthen socialization and keep users on the platform with social closed loop. Among them, how to design user interaction has become a part that ambitious platforms must solve.

Creating a lifestyle may be one of the common directions of content platforms.For example, slogan in Aauto Quicker "embraces every life", Tik Tok "records a beautiful life", and slogan in Xiaohongshu has moved from "foreign good things" to "marking my life".

Tik Tok’s water testing socialization began in 2017. At the "Today’s Headline Creators’ Conference", Zhang Yiming announced that he would move from "smart recommendation" to "smart socialization". In the following years, Tik Tok made many moves to explore social interaction, such as "multi-flash" and "flying chat" on the off-site online APP, but all ended up off the shelf. In 2019, Tik Tok began to test the group chat section in the station, and then tested a number of functions around making friends, such as live voice dating, connection, video calling, watching videos together, friends in the same city, daily life and so on.

In comparison,Xiaohongshu has more potential and advantages in social interaction, but how to guide users’ spontaneous behavior into the correct position is a problem that Xiaohongshu needs to think about.

Last October, Xiaohongshu tested the new function "Voice Live", which focuses on voice socialization. Users can create open rooms and discuss many topics of interest with strangers. Functionally, it can be called Little Red Book Voice Chat Room, which aims to strengthen users’ social behavior.

In February of this year, after several rounds of internal testing, the platform launched the "group chat" function again, continuing to break the social model of acquaintances based on reality and linking strangers with hobbies. In the group chat square, users can choose the content they are interested in and click Apply to join. At present, the founders of group chat include brands and merchants, as well as experts and amateur bloggers. At the same time, for close friends to socialize, Xiaohongshu also launched a "howling" function to receive photos shared by friends.

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Xiaohongshu qunliao plaza

However, in order to really enjoy the "social" bonus, Little Red Book still has many problems to explore.

When asked about the navigation of M5 car, it was exposed that the "go on road trip" car did not move the icon and ran on the map.

A few days ago, a blogger was exposed.Bound M5A magical "Car machinebug。

In the video, the navigation interface of the central control screen of the M5 represents the vehicle’siconWalking fast on the navigation software interface, but the vehicle is not running.

The blogger said, "The HarmonyOS car navigation of the M5 is extremely intelligent", and I have been everywhere in go on road trip all day, and I can’t stop it.

For this car bug, the exact reason is not known at present.

However, it is worth mentioning that at present, the M5 has been delivered, and many owners who have already picked up the car have given high praise to its fluency and practicality.

Even some bloggers have given the title of "current car ceiling".

In the previous real car experience, both the car machine and the second-opened map software, as well as the UI screen switching and task flow between applications, maintained a super high fluency and smoothness.

In addition, in the past August,The M5 has achieved a monthly delivery of over 10,000 yuan, which has created an explosion situation in the domestic new energy vehicle market.

(reporting)

The new M7 in the world is set to exceed 80,000 vehicles, and the smart car ETF(159888) rose in intraday trading.

Today, the three major indexes opened higher and went lower, and the smart car ETF(159888) rose against the market, up to 10:17, with an increase of 0.62%. The positions of Guangting Information, Dongjian Technology and Zhongke Chuangda all rose more than 5%, and Luchang Technology, Hudian Shares and Wanji Technology all followed suit.

In the news, the new M7 in the world has exceeded 80,000 vehicles in 50 days since its listing, and the sales data of other new energy vehicle companies in October collectively appeared. Among the new forces, the monthly delivery of LI exceeded 40,000 vehicles for the first time, and the delivery of Xpeng Motors exceeded 20,000 vehicles, which made the automobile market "Silver Ten" full of background color.

Smart car ETF closely tracks CS Smart Car Index. From the perspective of the weight distribution of Shenwan secondary industries, the constituent stocks are mainly distributed in high-quality industry tracks such as electronics, computers, automobiles and communications, with distinct scientific and technological attributes. From the perspective of more exposed concepts, Smart Car Index is mainly exposed to automobiles, consumer electronics and Huawei-related concepts.

Founder Securities said that with the acceleration of the application of NOA in cities and the continuous landing of automatic driving systems at L3 and above, advanced assisted driving is gradually becoming standard. Thanks to the gradual maturity of hardware platform and software algorithm, the second half of autonomous driving is coming, and commercial vehicle autonomous driving takes the lead in entering the stage of commercial operation.

"Cloud Fitness" appears "from person to person". Did you dance "Compendium of Materia Medica" with Liu Genghong?

  Recently, "fitness live broadcast" has once again become popular on the internet, and the trend of "staying at home fitness" has revived. In the face of the epidemic, more and more people in Shanxi choose to strengthen their physique and adjust their mentality through physical exercise, and many people’s lives have also changed because of exercise. Xu Jun/Zuo (Xinhua News Agency)

  This year’s "May Day" holiday, the "scenery" in the circle of friends is very different from previous years: some people go outdoors and enjoy the comfort brought by camping; There are still a large number of people who continue to stay at home and follow Liu Genghong in the live broadcast room to dance the "Compendium of Materia Medica". Beginning in early April, live fitness and shuttlecock jumping seemed to be unavoidable topics, and many "Liu Genghong boys" and "Liu Genghong girls" punched in the clouds on time.

  In recent years, influenced by the repeated epidemic in COVID-19, fitness, as a part of the consumer market, has been constantly changing, and the home scene has been fully developed. From the launch of black technology products such as fitness rings and mirrors, online courses have been laid out on fitness platforms one after another, and a group of fitness IP figures such as Saturday Ye, Pamela and Liu Genghong quickly iterated, and the wave of "cloud fitness" for the whole people has been heated up.

  However, with the topic of "Liu Genghong boys and girls jumping into hospitals" rushing to the hot search, many people in the industry reminded that we must pay attention to the intensity of training, do what we can, and don’t blindly follow the practice.

  "Cloud Fitness" appears "from person to person", so it is most important to choose the right one.

  "You jump ‘ Compendium of materia medica ’ Is it? " Lin Lin, a post-90s Chengdu girl, found that the greetings of friends around her have changed recently. She told the reporter of Zhongqing Daily and Zhongqing.com, "It seems that overnight, Liu Genghong has become everyone’s fitness instructor, and sometimes she sees her friend ‘ Trembling ’ When I came, I knew that she skipped exercise yesterday. "

  In Lin Lin’s view, the "person-to-person" follow-up phenomenon, dubbed by netizens, has become a "new social way" for young people. As a fitness enthusiast, Lin Lin will follow the live broadcast of Liu Genghong to exercise whenever she has time.

  "Before the fire broke out in Liu Genghong, many online celebrity fitness bloggers had sprung up on various platforms with various courses. Choose courses that you can follow and like, and train regularly. You don’t have to be hard on yourself. After all, fitness is something that can release your stress. " Lin Lin said.

  In fact, long before Liu Genghong, Pamela, a foreign fitness blogger known as "Humanoid AI", set off a trend of heel-training in China. Sharing and practicing courses has also enabled many offline fitness coaches and fitness enthusiasts to switch to the network and become a fitness blogger with many fans. Interestingly, Olympic champions such as Wu Dajing, Ren Ziwei and Su Bingtian started to participate in the "National Fitness Program" launched by some platforms during the "May 1" holiday this year, taking everyone to exercise together.

  "Cloud Fitness" swept the social platform, which is obviously a red sea.

  More and more stars, athletes and fitness bloggers give free classes, which seems to give everyone a reason to "move". Skipping rope with the Keep course and practicing boxing in the offline fighting hall, Yang Xiaoyi, who works in Beijing, happily got a fitness report card: he lost 30 pounds in five months. She told the reporter of China Youth Daily and China Youth Network that after leaving the original company in early March, "Cloud Fitness" made her have a lot of happiness.

  Although she didn’t follow Liu Genghong’s "Shuttlecock Exercise", Yang Xiaoyi will also look for a fitness blogger who suits her on social platforms. When screening and practicing courses, she will pay special attention to the cases and comments posted by bloggers. "Generally, we will verify whether the courses are scientific or not, and we will also look at the interest chain behind bloggers. If bloggers just want to bring goods, sports are not suitable for themselves, and they will be ruled out."

  A fitness practitioner who didn’t want to be named reminded: "The chaos that can’t be ignored is that some bloggers exaggerate the effects of some actions in order to pursue traffic and cater to the market. Myth ’ . Returning to the initial heart, fitness bloggers should recommend sports areas that they are good at, and give professional guidance to people who love you, so that everyone can fall in love with sports, not get hurt, and enjoy the joy of sports. "

  "Liu Doby is not very funny", the owner of bilibili Sports and Fitness UP with millions of fans, suggested that you should know your physical condition before fitness and do what you can; During the fitness period, you should also learn some fitness science knowledge properly, so as to better distinguish and choose the fitness bloggers and exercise methods that suit you. "Exercise and fitness should be done slowly, and it is urgent."

  "Cloud Fitness" should also have "dry goods", and it can also train users for offline fitness.

  Exercise has become a daily habit of Liu Doby because of his contact with fitness during the post-operation rehabilitation period. She worked as a fitness instructor for 7 years before becoming a full-time fitness UP master. Liu Doby admits that she likes the feeling of face-to-face communication with students offline.

  "Until the beginning of 2021, because of vocal cord injury, I tried to share my own dancing and training videos on various platforms during my rest at home. I didn’t expect to gain a lot of attention." After more than two months, Liu Doby chose the "main attack" online.

  Without the face-to-face atmosphere of offline fitness, how to attract young people to like the content of online courses is particularly important. Liu Doby told the reporter of China Youth Daily and China Youth Network that she was very opposed to "crash" and body anxiety, and hoped to convey more emotional value in online courses.

  For example, let everyone feel that exercise and fitness can actually be very happy, exercise can also be integrated into the dance and music that everyone likes, and it can also make you more active and energetic in your work and life. What makes her happy is that "the fitness studio in Liu Genghong is actually providing emotional value for everyone, which deserves more people to see. Fitness is not only for beauty, but also for happiness and decompression, especially in the home mode, which may require the release of emotions. "

  "Early-made follow-up videos are more like ‘ Translator ’ , to help you do password guidance, safety tips and action explanations. But anyone can do the video of translating and practicing actions, and I still have to do my own original content. " Liu Doby admits that compared with other bloggers, her courses are "relatively small", and there will be no high-intensity movements. They are all fitness and fat-burning dances that she also likes very much. However, she will also arrange more interesting courses according to the suggestions of netizens.

  Yan Shuaiqi has been a fitness instructor for two years and a course designer on the Keep platform. Now he has become a sports UPP owner with nearly 2 million fans. He observed that since the outbreak of the epidemic, when gyms were closed, many fitness coaches turned online, and some coaches who had done well became full-time bloggers.

  In view of the fact that the course audience is mostly male users, he classifies his courses according to fat reduction, single part training, posture adjustment, home training and novice application. In his view, "doing sports courses is the same as being a brand. The content must be focused and it is impossible for all people. We should thoroughly understand the needs of the audience we are facing, launch the response content according to the needs, and also explain what everyone needs ‘ Dry goods ’ And tips for safety training. "

  At the beginning of this year, Liu Doby obviously felt that many fitness instructors around her were testing the water from the media, and some institutions invited her to share and train from the media operation. In her view, the popularity of "cloud fitness" not only makes online courses richer and more high-quality, but also promotes the development of the fitness industry.

  "Maybe some people will prefer online courses, but some people will develop fitness habits through online courses. After the epidemic, they will turn to offline fitness and bring drainage to offline fitness venues. More importantly, there are more and more online quality courses, which will also force offline fitness instructors to be more professional. " Yan Shuaiqi also believes that the increase of online quality courses will promote the better development of the fitness industry. "The more people stay at home to exercise, the more people will be willing to go offline to exercise after the epidemic."

  Running a gym in Beijing makes Wang Liping feel very interesting. "Although the epidemic is repeated, the students in the gym will follow the fitness bloggers for daily exercise, but they are also eager to train in offline venues. The feeling and atmosphere that everyone is sweating together, and you are fighting with me, can’t be achieved by online live broadcast. " However, she also saw the fierce competition in the fitness market from online to offline. "After surviving the epidemic, we will continue to improve our courses and services and develop rapidly with the fitness industry."

  Zhongqing Daily Zhongqing Net reporter Meng Peipei Source: China Youth Daily