Text/Wang Fangjie

With a swipe of the camera, Xu Jiayin appeared on the CCTV news screen, which was a report on the 2017 BRICS Business Forum. Xu Jiayin, wearing a red tie, sat in the first row behind the dignitaries, directly behind the top government. Obviously, this is not a position that ordinary entrepreneurs can get. In addition to the chairperson of the board of directors of China Evergrande, Xu Jiayin is also a member of the Standing Committee of the National Committee of the Chinese People’s Political Consultative Conference.

Mr. Xu’s political status has kept him very busy. On his public itinerary, he attended a meeting of the Standing Committee of the Chinese People’s Political Consultative Conference in Beijing before going to Xiamen for the BRICS meeting. Before that, he attended a "symposium on private enterprises studying and implementing the spirit of the National Financial Work Conference" held by the All-China Federation of Industry and Commerce. Only, he did not attend the half-year performance report of China Evergrande (03333.HK).

Originally, Xu Jiayin could have received a lot of congratulations at the half-year performance meeting. In addition to China Evergrande’s best performance in history, he himself surpassed Wang Jianlin to become the richest man in China’s real estate in July this year. As China Evergrande’s share price rises further, according to the latest data from Forbes, Xu Jiayin is the new richest man in China at a price of 39.10 billion US dollars, slightly higher than the second-place Pony Ma and the third-place Jack Ma.

It’s not that Xu Jiayin has never been the richest man. As early as 2009, the day China Evergrande went public, his net worth reached the top of China. But year after year, Evergrande has been playing the "game" of high debt and high leverage, with capital markets ranging from novelty to boredom to worry, and institutions like Citron shorting. According to the calculation of Xia Haijun, the president of China Evergrande, China Evergrande’s current price-to-earnings ratio is only 4-5 times, about half that of mainland real estate companies. "Evergrande’s stock is still far from reaching the right position," Xia Haijun said.

Since the beginning of this year, China Evergrande has started to deleverage significantly, and at the same time vigorously promoted Evergrande Real Estate’s backdoor listing in class A shares. Under the stimulus of multiple positive factors, the capital markets have expressed their support with practical actions. The company opened at HK $5.04 on January 3, 2017 and closed at HK $28.15 at noon on September 15. Xu Jiayin also once again topped the list of China’s richest people.

However, for a mature entrepreneur, the status of the richest person is no longer of great significance, just like the scale of a leading company. Xu Jiayin and Evergrande’s management need to continue to face the problem of how to keep a giant ship within a safe boundary.

A keen sense of smell

In a fashionable phrase, Xu Jiayin lacks freestyle. In the real estate circle, Sun Hongbin wears T-shirts and sneakers, and usually scolds the Three Character Classic when he is in a hurry. He is an "upright BOY"; Wang Jianlin roars at the company’s annual meeting that he has nothing like a "rock old cannon"; although Wang Shi is full of bourgeois delicacy, he will also be angry and become a beauty. Whether the reporter is in close contact or the public can feel the vividness of these characters through the computer screen. But Xu Jiayin is serious and serious. He is like a "veteran cadre" who is surrounded. You look at him, he looks at you, and they are separated by several layers.

But employees at China Evergrande are used to "the boss is such an old-fashioned person." They told reporters that the billionaire had not had access to a smartphone until recent years. The owner of a media advertising agency brought up a story in which Evergrande people approached them years ago to include a single page on Sina Finance’s Hong Kong stock channel, because the boss only used Sina Finance to watch stocks.

Xu Jiayin, a veteran cadre, is different from Wang Shi – "he will not get involved in politics in this life and the next", and different from Wang Jianlin – "close to the government and away from politics". He is very close to politics and well integrated. This of course attracted criticism from short-selling institutions for him. Citron once pointed out that it was very close to the **, but the accusation was ultimately unfounded. The other side of the coin is Xu’s keen grasp of policy. Just a little attention can be found that ** Evergrande’s strategy is almost in sync with the macroeconomic development strategy. The state expands the scale of Evergrande, and the state shrinks the scale of Evergrande.

At this performance meeting, China Evergrande announced a major strategic transformation, from the past scale priority to efficiency priority. To this end, the company adjusted the previous "three highs and one low" development model to "three lows and one high". The so-called "three highs and one low" means high debt, high leverage, high turnover and low cost, while "three lows and one high" means low debt, low leverage, low cost and high turnover. In this regard, Xia Haijun did not shy away: "China Evergrande’s measures are consistent with the country’s policy orientation of reducing debt and deleveraging."

Xu Jiayin was not among the speakers at the "Symposium on Private Enterprises Learning and Implementing the Spirit of the National Financial Work Conference" on August 23. Xu Lejiang, executive vice chairperson of the All-China Federation of Industry and Commerce, who presided over the symposium, named Xu Jiayin to talk about the experience of studying the National Financial Work Conference. Xu Jiayin said that from 2014 to 2016, Evergrande’s income was 130 billion yuan, 200 billion yuan and 370 billion yuan respectively, and this year it is expected to reach 500 billion yuan. Such rapid growth, no matter which enterprise, is basically a "three highs and one low" development model; now after the Central Financial Work Conference, enterprises must change to the "three lows and one high" model. Only in this way can they achieve long-term stable and healthy development of enterprises. Xu Lejiang joked in the exchange that Evergrande’s past development model should actually add a "high risk".

The guidance from the top is very direct, how can Xu Jiayin not hear the strings and know the elegance? In fact, with his keen sense of policy, there is no need for such a direct reminder at all. In the early years, under the background of policy encouragement to go global, many real estate companies adopted aggressive overseas expansion strategies. Now those overseas real estate projects that rely on domestic investors have become a problem for the company’s future, but China Evergrande has not gone abroad. Evergrande made it clear to reporters that Evergrande has no plans to invest overseas. "In the past 21 years, Evergrande has insisted on investing only in China, and has successfully realized the growth of the company in the dividend of China’s rapid economic development. We believe that this dividend is still very large, and Evergrande can continue to make great progress in it."

Of course, in addition to external factors, Evergrande’s slowdown has its own internal logic.

China Evergrande was founded in 1996 as a project that no one else wanted. That year, Vanke’s operating income exceeded 1 billion yuan, and R & F Real Estate’s sales revenue was about 60 million yuan. In the 20 years leading up to 2016, Evergrande has been playing the role of a chaser, from project companies to local companies, then to national companies, and finally became the world’s largest real estate company last year. Xia Haijun believes that to catch up with others, it must scale up. How can a small company overcome the disadvantage of insufficient capital base and achieve leap growth in scale? There is only one way – borrow more money. The money was deposited on the land, and as the value of the land far exceeded the financing cost, Evergrande became the "diamond in the crown".

But Xia Haijun knew that the development model of high debt was unsustainable. After all, the golden age of Chinese real estate had passed, and a large number of small and medium-sized real estate enterprises had disappeared, which showed that the simple and crude way of making money in the past was no longer feasible. The cost of land was getting higher and higher, and if the financing cost continued to rise, enterprises could only work for the government and banks.

China Hengda decided in the next three years, the scale of land reserves negative growth of 5% to 10% per year, to 50 million square meters per year of floor area calculation, about 10 million per year will reduce the land reserves, buy less land debt will decline, profits will be released.

　

This year, China Evergrande handed in the best report card since its listing. Its gross profit and net profit increased by about 200%. Due to the repayment of perpetual bonds, the net profit attributable to the company’s shareholders increased more than 8 times to 18.83 billion yuan. After the results were announced, the research reports of various brokerages concluded that it was "recommended to buy". "Shareholders don’t care how big we are, they only care about how much dividends we pay." Xia Haijun told the truth.

Slow down

Judging from the contract sales in the first half of this year, Evergrande is no longer the country’s leader, although it only took this position last year. In the first six months of this year, Evergrande achieved contract sales of 2440.9 billion yuan, slightly inferior to Country Garden’s 2889.1 billion yuan. "We have been the boss, and it is pointless to focus on this goal after this." Xia Haijun said, but he changed the topic and said: "It is useless to put other people’s rights and interests on your own side." This sentence smells of gunpowder. In the first half of 2017, according to the statistics of equity sales, China Evergrande ranked first in the country’s real estate enterprises, reaching 2291.6 billion yuan, surpassing Country Garden.

"Evergrande will no longer emphasize contract sales first, equity sales first, and profit first." Xia Haijun stressed that in response to this strategic adjustment, Xia said that China Evergrande’s consistent low-cost and high-turnover model will not change. "Real estate is bread, we are chefs, land is flour, and Evergrande took the cheapest flour a few years ago." Xia Haijun is quite proud of this. As China’s largest "landlord", China Evergrande currently has 276 million square meters of land reserves. The original value of this land is only 457.60 billion yuan, and the average floor price is 1,658 yuan/square meter. Of this land, 72.6% is located in first- and second-tier cities, and 27.4% is located in third-tier cities. It is well known that since the beginning of last year, China’s real estate market has started a new round of upward cycle, and the price of Evergrande projects has also risen along with the market. According to Xia’s introduction, the average price of Evergrande projects has risen from 8,800 yuan/square meter last year to more than 10,000 yuan/square meter. "The extra 1,200 yuan/square meter is profit," Xia Haijun said.

Xu Jiayin is also a professor of management at his alma mater, Wuhan University of Science and Technology. Many people think this is a false name. After all, Professor Xu studied metallurgy and has never talked about his management methods in public. But when you look closely at this company, you will find that it does have some unique management experience. For example, due to the long management radius of national real estate enterprises, many companies choose to fully delegate power to regional companies. However, China Evergrande adopts a tight group management model. The group directly controls all aspects of the project, planning and design, material supply, bidding, budget and final accounts, project management, quality management, sales, and property delivery. The role of regional companies is only implementation. Of course, this model is difficult to implement. This year, Evergrande Group needs to control and develop more than 8,000 buildings with more than 20 floors at the same time. But this has given birth to Evergrande’s standardized operation. In Xia Haijun’s opinion, no real estate company can surpass Evergrande in this regard. It has only three product lines, with a 5% share of high-end series – Evergrande Washington, a 70% share of rigid demand product series – Evergrande Oasis, Evergrande Yayuan, etc., and a 25% share of tourist real estate series – Evergrande Jinbi World. These products are distributed in 223 cities across the country, but each real estate with the same name looks almost identical.

Evergrande also has a unique management model, which Xu Jiayin regards as a magic weapon for maintaining long-term high growth – target plan management. "In management, usually target management and plan management are two separate chapters, Evergrande combines the two, and Evergrande’s plans are all targeted," Xu Jiayin said in an internal speech at the beginning of this year.

In Hengda Group, there is a unique department in the real estate industry – the management and supervision center. At first, there were only 10 people in this department, but now there are nearly 1,000 people, and the regional companies also have comprehensive planning departments. The two departments have formed a multi-level project plan management system, which is mainly responsible for maintaining the high-speed turnover of project development. According to Hengda, the company has detailed control over the project plan to every week, ensuring that the opening sales are opened within half a year after the land is acquired. Unless there is a serious force majeure, the opening time is a dead order.

Evergrande is about to change the development model of high leverage and high debt. Before this year, few people could say how much money Evergrande had borrowed because of its high perpetual debt. According to the 2016 annual report, the net profit attributable to the holders of perpetual debt exceeded that attributed to the shareholders of the company. It was not until early July, when Evergrande announced that it had redeemed all perpetual bonds in June, that people learned that the size of this "hidden debt" was 112.90 billion yuan, and its disappearance caused China Evergrande’s full-scale net debt ratio (including perpetual bonds) to be sharply halved.

It is undeniable that China Evergrande is still a highly leveraged company, which may even be considered abnormally high by Xia Haijun himself. Its net debt ratio is 240%. Xia Haijun said that the net debt ratio will be reduced to 140% in one year, 100% in two years, and 70% in three years. After that, China Evergrande will maintain such a "normal company" debt ratio.

The Road Ahead

In fact, Evergrande’s net profit in the first half of the year could have been even higher. The company sold its stake in Vanke to Shenzhen Metro at a very low price, losing 7 billion yuan. Of course, as Xu Jiayin said, "all things are pleasant things to do". As we all know, Evergrande Real Estate Group is advancing the plan of backdoor Shenshenfang, and the group headquarters has also been relocated to Shenzhen. Xia Haijun revealed that the appraisal agency is revaluing Evergrande Real Estate’s land assets, and the price after the revaluation of the assets will determine the valuation of Evergrande Real Estate when it goes public. The relevant work is going very smoothly, and the company will soon welcome the third round of strategic investors. The scale of this round of financing is between 30 billion and 50 billion yuan. After the financing is completed, Hengda Real Estate will formally submit a statement to the Securities Supervision Commission.

Of course, there are many people who want to participate in the business of China’s largest landowner, and Evergrande Real Estate has the active option. Its shareholder list is shining, including CITIC, Zhongrong, CEFC, Shenzhen Industry Group, Shandong Expressway, Shenzhen Guangtian, etc. All are powerful central enterprises, state-owned enterprises, large Financial Institution Groups and strategic partners.

It is worth noting that the backdoor listing of class A shares is Evergrande Real Estate Group, while China Evergrande already owns four major sectors: real estate, finance, tourism and health. In recent years, China Evergrande has been trying to diversify. It has successively "fought" FMCG and finance, but the FMCG business was eventually divested, and the financial business was affected by policy changes. Now, tourism, which is in line with the direction of expanding domestic demand and upgrading consumption, is Evergrande’s key direction.

In 2016, the "Analysis Report on the Development Model and Investment Strategic Planning of China’s Theme Park Industry" released by the Prospective Industry Research Institute pointed out that 70% of domestic theme parks are in a state of loss, 20% are flat, and only 10% are profitable. About 150 billion yuan of funds are tied up in theme park investment. This situation can also be seen in the transaction between Wanda and Sunac. According to the original transaction structure, Wanda plans to sell the Wanda City project according to the registered capital base price, so that the average price of the saleable area of the project is only more than 1,000 yuan/square meter. Such a valuation method inevitably makes people feel that those theme parks that need to be held for a long time are a "big pit".

But Evergrande is also pushing ahead with plans for theme parks, known as Evergrande Children’s World, and suddenly there are 15. In the first quarter, Evergrande Travel Group inspected 28 theme parks around the world and finally selected 33 game projects, which will be 1.5 times the size of Disney.

Evergrande Children’s World will be the only fully indoor theme park in the world, which seems magical. Evergrande may need to build a very large dome, and people will probably fall down the rabbit hole like Alice through the entrance. But these theme parks will consume a huge investment. The investment of Shanghai Disneyland without a roof is 5.50 billion US dollars. China Evergrande has not disclosed the commercial estimates of the theme park project, but Xu Jiayin obviously values Children’s World very much. In January this year, he personally participated in the project planning seminar. Maybe the man with nearly 1.50 trillion assets just wants to create some happiness.

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The car system Xingyue L Zhiqing shows a delicate and dynamic design. Its front face adopts a unique family-style design, and the air intake grille adopts a large area of chrome decoration, creating a strong visual impact. The overall style combines strength and elegance, and the lines are smooth, showing the style of a luxury SUV. The proportion of the car body is coordinated, and the details are full of scientific sense and exquisite craftsmanship, which makes people unforgettable.

Xingyue L Zhiqing proudly appeared on the stage, and its body size showed the combination of exquisiteness and atmosphere. The proportion of the body with a length of 4795mm, a width of 1895mm and a height of 1689mm was coordinated, and the wheelbase was as long as 2845mm, giving the car a spacious and comfortable ride space. Streamlined body lines outline a steady and dynamic silhouette, showing luxury temperament. The front and rear tyre size are both 235/50 R19, with unique rim design, which not only improves the driving stability, but also adds a dynamic visual impact.

The interior design of Xingyue L Zhiqing is mainly exquisite and scientific, creating a luxurious and comfortable atmosphere. It is equipped with a 12.3-inch high-definition central control screen, which not only displays clearly, but also integrates multimedia system, navigation, telephone, air conditioning and other functions, making it easy to operate. The steering wheel is made of high-grade leather, which provides a good grip and supports manual adjustment up and down and back and forth to meet the needs of drivers. In terms of seats, Xingyue L Zhiqing is made of imitation leather, and the seat design pays attention to ergonomics. The main driver’s seat supports four-way adjustment of front and rear, backrest and height, and is equipped with heating and ventilation functions, so that drivers can enjoy a comfortable riding experience. In addition, the front seats also have electric memory function, and passengers can automatically adjust the seat position according to their personal habits. The co-pilot seat also provides multi-directional adjustment, while the second row of seats supports backrest adjustment. As for the convenience configuration, Xingyue L Zhiqing is equipped with two USB and a Type-C interface in the front row, which is convenient for passengers to charge and transmit data, and the driver’s seat also has the function of wireless charging of mobile phones, which fully meets the needs of modern drivers.

The car is equipped with a 1.5T turbocharged engine with a maximum power of 120kW, which can provide excellent power output. This engine is also equipped with 163 horsepower, which makes the vehicle have good acceleration performance in daily driving. The matching 3-speed DHT gearbox further optimizes the power transmission and ensures a smooth and efficient driving experience.

Summarizing the evaluation of car home car owners, we can draw the conclusion that although there are some controversies about the appearance design, this car owner has a special liking for the protruding front face design of Xingyue L Zhiqing. His unique vision and preferences show that the appearance design of Xingyue L Zhiqing is not only a single aesthetic standard, but can meet the individual needs of different car owners. Therefore, the aesthetic design of Xingyue L Zhiqing may be one of its attractive highlights, which is worth further exploration and taste.

Cctv newsIt is obviously a red light, so it is a big difficulty for traffic management in China to break through it. Many people seem to suddenly become color blind as soon as they get to the traffic lights.

Everyone knows that it is illegal to run a red light, but almost everyone has run a red light. Why? Just because the illegal cost is low, few people are in charge, and even if it is broken, it is difficult to be found in time.

Capture the scene of running a red light.

However, with the development of face recognition technology, this management difficulty may be broken. Recently, some cities in Shandong and Jiangsu began to use face recognition systems at traffic intersections to capture pedestrians and non-motor vehicles running red lights and expose them on the spot. So far, the effect is not bad.

There is an electronic display screen at many intersections in Suqian, which is called the face recognition system for pedestrians running red lights. Once a pedestrian runs a red light, his image information and some personal information will be presented on the display screen in time, and the time difference between them is only about 10 seconds.

It takes only 10 seconds from running a red light to video exposure!

Just 10 seconds! This means that pedestrians just ran a red light and came across the road. As a result, they looked up and saw their own scene of running a red light.

Identifiable identity information

In addition to live playback, the traffic control department will also connect household registration information for exposure. At the intersection of century avenue and Hongzehu Road in downtown Suqian, the live pictures of citizens running red lights at this intersection in recent days are being scrolled on the big screen.

Xia Jianshe, deputy detachment leader of the traffic police detachment of Suqian Public Security Bureau: Everyone can see the display on the big screen. Some people will take the initiative to call our traffic control department after running a red light, and are willing to accept the punishment to ensure that they will not run a red light again. Let’s remove his photo. In the second way, we will take the initiative to contact him by comparing his contact information.

Xia Jianshe, deputy detachment leader of traffic police detachment of Suqian Public Security Bureau

The accuracy of face recognition at 10 intersections is over 90%

For pedestrians and non-motor vehicles who run red lights, the traffic control department will impose fines on 20 yuan and 50 yuan respectively. At present, Suqian has installed face recognition systems at 10 intersections, exposing 580 pedestrians and non-motor vehicles running red lights, and the accuracy of face recognition is over 90%.

SuqianInstall face recognition system at 10 intersections.

Not only capture evidence, but also identify identity information.

In Jinan, Shandong Province, the data in 2016 showed that road safety accidents caused by pedestrians accounted for 16% of all accidents; Road safety accidents caused by non-motor vehicles account for 33.4% of all accidents. Recently, Jinan has also started to use the face recognition system.

Not only capture evidence, but also identify identity information.

When the red light is on, if a pedestrian crosses the stop line, the system will automatically capture 4 photos, keep the video for 15 seconds, and intercept the head of the illegal person. This system can not only capture and collect evidence, but also identify the identity information of illegal personnel. Even at night, it can be clearly imaged.

In addition to a fine for running a red light, you will also be sent to the intersection for duty.

Since the face recognition system was put into use in Jinan in early May, more than 6,200 illegal acts of running a red light have been caught. In addition to fines, people who run red lights will also receive traffic safety education and be sent to intersections for duty.

Running a red light will be sent to the intersection for duty.

After nearly a month of rectification, the compliance rate of pedestrians and non-motor vehicles has been greatly improved. In the future, Jinan will install this system at about 50 major intersections in the city.　

According to the data of "Yi Che Zhi" and "October Passenger Car Market Operation Report", in October 2021, the sales volume of BYD Hanxin Energy reached 9,250, a year-on-year increase of 134.3%; From January to October this year, BYD’s cumulative sales volume of Hanxin Energy was 82,087 vehicles. According to the data released by BYD, as of October, Hanxin has achieved positive sales growth for seven consecutive months, and the monthly sales volume has exceeded 10,000 for the sixth time. Therefore, Hanxin has also become a well-deserved star among domestic high-end new energy vehicles.

Zhang Lin, the general manager of Beijing BYD Dynasty flagship store, told Yi Chezhi that BYD Han, as a domestic B-class car, accounts for about 40% of consumers aged 25-35, which is quite rare. He believes that Han models are widely favored by the younger generation, which is the result of the proper combination of product strength and channel sales strategy.

Nowadays, vehicle modeling is a prerequisite for grasping the younger generation of consumers. Former Audi design director Iger has sharpened his sword for five years, integrating China elements with international trends. The birth of BYD Han has created the DNA of a new era of independent vehicles, and its design sense and trendy aesthetics have undoubtedly touched many young consumers. "Most young people are’ Yan Kong’, and the plain shape is tantamount to a horse slipping." Fan Anjing, sales director of Suzhou Ganyuan Xinjing BYD, said, "Young people’s pursuit of beauty is more unique than other age groups, and Han’s overall design is not stereotyped, which is far from the stereotype of domestic independent brand models."

Zhang Lin pointed out that in addition to design, the sense of science and technology is also a major selling point for products to attract young people. BYD, which built its own R&D system in the early years, is a leader in the automotive three-electric system. Soon after the revolutionary R&D achievement-blade battery was launched, BYD Han EV also came out.

Based on excellent quality, BYD Han EV also has the "Three Electricity Lifetime Warranty", which can be described as full of sincerity. Fan Anjing said that when explaining the Han model to potential users, the most basic thing is to fully develop the product’s own value. "The configuration of the car, the after-sales policy and BYD’s technology are the overall value of the vehicle. The value reflects the basis of pricing, and it is concluded that the model has a strong cost performance, which is an important basis for attracting young users to buy entry-level high-end cars."

"Chasing low prices" was once the label of domestic car consumers. With the improvement of national consumption level and industrial manufacturing level, a new generation of young consumers no longer blindly pursue low prices to save money, but they will not rudely pursue the identity brought by high prices. From the sales performance of BYD Han, young consumers tend to be more rational and pay more and more attention to the brand’s "true cost performance".

As a strategic model of BYD’s comparable Tesla Model 3, the Han model also has a fairly stable price system, which is rare among independent models. Zhang Lin revealed that since the listing, Han models have been sold at the manufacturer’s guide price, and dealers have not sold at a premium or at a reduced price. "In the past, consumers who bought domestic brands often encountered price cuts a few months after buying a car, so everyone would tend to wait and see the price and hold the money for purchase. Selling at the guided price like BYD Han is conducive to maintaining the high-end image of the brand and increasing consumers’ trust in the brand. "

Not only that, according to Zhang Lin, the purchase mode of "consignment by order" by Tesla and other brands has greatly reduced the inventory pressure of dealers on Han models and laid the foundation for the stability of the price system of the whole Han model. Especially in 2021, when there is a shortage of automobile chips and the production capacity is tight, the period from "making a decision" to picking up a car becomes longer. This model reduces the wait-and-see bargaining mentality when holding money for purchase, and indirectly makes consumers recognize the price.

Every reporter Shu Dongni, every intern reporter Huang Hai, every editor Liang Xiao　　　　

The public opinion storm caused by 79 yuan Huaxizi’s eyebrow pencil has not stopped.

On September 14th, some event-related entries, such as "Netizen explodes Hua Xizi’s five makeup brushes for 919 yuan", "What eyebrow pencils are more expensive than Hua Xizi’s" and "Yu Meijing’s powder rose by 320,000 a day", were posted on the hot search, which triggered a total reading volume of over 200 million times.

Consumers who questioned the price of Huaxizi poured into traditional Chinese beauty brands with more cost-effective performance. Since September 12, brands such as Bee Flower and Yumeijing have been on the hot search in turn, becoming the "new favorites" chosen by consumers.

In the transformation from "online celebrity" to parity, there may be a consumption trend that cannot be ignored — — It seems that the first generation of online celebrity beauty brands represented by Hua Xizi and Perfect Diary can’t be sold in Amoy’s base camp. According to the data of the third-party research report, the reporter of national business daily found that the total GMV of Huaxizi had a high year-on-year decline for several months since December last year on the Alibaba platform, the base camp where Huaxizi started.

"It has never been used, and the price/performance ratio is average." Yemeng, who lives in Foshan, Guangdong Province, bought Hua Xizi’s makeup remover, cosmetic eggs and eyeliner two or three years ago.

For yemeng, who didn’t have a job at that time, the singer Charlie was the only reason for her to buy Hua Xizi. She was a hardcore fan of Charlie. "In fact, even if I knew that Charlie had become a brand friend, I hesitated for a long time before buying it, because I knew that it was low in cost performance, mainly in marketing. So I didn’t buy its ace product, but bought something I thought I would use. "

When it comes to lipstick and honey powder with a "good" reputation, yemeng, who has always been careful in skin care, bluntly said: "Honey powder lipstick is a bit ‘ Wrong species ’ … …” Yemeng’s experience is not unique. On social media such as Weibo and Xiaohongshu, there are many discussions about the quality and price of Huaxizi.

On September 13, the related terms of Hua Xizi’s eyebrow pencil were more expensive than gold on the hot search.

Taobao platform shows that the price of Huaxizi Shouwumei chalk in Huaxizi’s official flagship store is one replacement in 89 yuan, with a net content of 0.08g. After conversion, the average price per gram is 556.25 yuan, which is nearly 20% higher than the latest published unit price of gold in China and Shanghai Gold Exchange.

Image source: Weibo @ Hua Xizi Florasis

Is Huaxizi expensive?

"The price of Huaxizi is in the upper-middle price range among domestic products (beauty products)." On the afternoon of September 14, a person who was responsible for the live broadcast of a domestic brand e-commerce told reporters. However, the person also said that when calculating the price of eyebrow pencil, consumers should also take the replacement into account. Take the price of Hua Xizi’s live broadcast room in Li Jiaqi as an example. 79 yuan buys one and gets two replacement clothes, with an average price of 329.17 yuan per gram.

Compared with mainstream makeup brands on the market, the unit price of this eyebrow pencil of Hua Xizi is in the upper-middle level of the industry. In fact, entering the mid-to high-end market has always been the business goal that Hua Xizi is laying out.

According to several authoritative sources, Hua Mantian, the founder of Hua Xizi, once bluntly said: "For a long time, the high-end market of China cosmetics has been monopolized by international brands. But today, many products of Huaxizi have cut into the middle and high-end price belt and achieved certain success. "

However, for price-sensitive consumers, domestic beauty products with rising prices seem less attractive.

According to the latest research report of China Merchants Securities, in the nine months from December 2022 to August this year, the monthly GMV (total turnover) of Huaxizi products on Ali platform only increased in three months. In December 2022 and January 2023, the overall GMV of Huaxizi on the Ali platform dropped by as much as 45% and 56%.

Not only Hua Xizi, but also the perfect diary that ran out almost at the same time as Hua Xizi has a similar situation — — In the past nine months, the GMV of Perfect Diary on Ali platform has declined year-on-year almost every month.

The trend of pressure may have appeared in 618 last year. According to the research report of Guoyuan Securities, during the period of June 18, 2022, the brand growth rate of Huaxi Zi failed, with a drop of 41%.

On the afternoon of September 14th, the reporter sent an interview request to Hua Xizi on the issue of sales volume. As of press time, the other party has not responded.

"The research data is also biased. As far as I know, there is more than one channel for brands now. Taobao, Shake (sound), Fast (hand) and Little Red Book all need marketing costs. Brands may focus on Taobao at this stage. If other sales channels perform well, they may focus on other channels (such as marketing costs). Brands don’t want to be monopolized by the platform, making themselves very passive. "

On the evening of September 14, an e-commerce industry practitioner bluntly told reporters: "To be honest, we don’t know whether the sales volume of the brand is rising or falling, because the industry of live e-commerce may find many anchors to bring the goods, and all the sales data are in the hands of the boss or the corresponding merchants’ meeting knows that the company’s data has a wall."

However, in Wang Kai’s perception, the overall beauty is indeed on the decline in the past two years.

Wang Kai had previously worked as a "friend" in the head live broadcast room. He analyzed to reporters: "One is because there will be more new products of beauty, and now both domestic products and big brands are actually rolling … … For domestic products, it is more powerful in cost performance, but many of them have no brand power to support, so if it is not a very classic product, its product life cycle will be shorter. "

"Now it doesn’t cost too much to build a brand and make a product, so it won’t have long-term vitality."

It is not difficult to make products, and marketing has become the "number one project" of the brand. In the process of industry involution, the live broadcast room of the head anchor still has great appeal to domestic beauty brands.

Everyone is criticizing Hua Xizi, but almost all brands want to be Hua Xizi. Since I started to contact Li Jiaqi Live Studio in 2018, in just five years, Huaxi’s revenue has achieved a leap from tens of millions to billions.

"Lick" — — Wan Qing, who was in charge of the live broadcast of a domestic beauty brand, used this word to describe the company’s dependence on the head anchor. Wan Qing’s brand has appeared in many popular variety shows, but its dependence on the head anchor is not much different from that of small brands. "Sometimes it is a loss, because self-broadcasting is not necessarily so good."

Wan Qing told reporters that the cooperation between his brand and the head anchor often adopts the model of pit fee plus commission. Wan Qing recalled that the price of cooperation with a head anchor at that time was about 300,000 to 400,000 pit fees, plus a certain percentage of commission. "There is also a molecular parent link. If it is a parent link, it is more links, and it will be more expensive."

Wang Kai provided a set of data to the reporter. In the beauty industry, there are two main ways to cooperate with the live broadcast room. One is a pure maid, which is about 30% ~ 50%; The second is the pit fee plus commission, but the commission is probably between 30% and 50%, depending on the cooperation rules between the product and the anchor. "If you are like the previous top anchor, his commission will not be lower than 40% or 50%."

Image source: Weibo @ Li Jiaqi Austin

In the face of such a high proportion of commission, why are brands looking for goods in the live broadcast room still "endless"?

"Live broadcast is a must for domestic beauty."

Wang Kai gave a view similar to Wan Qing’s. He thought there were two main problems: exposure and transformation.

"If you have a deep cooperation with the head anchor, the head anchor will give you a video, and its broadcast volume may reach several million, which is equivalent to your exposure of several million in the whole network; If there is a super head anchor, there may be tens of millions in one game, which means that your product has tens of millions of exposures. " In terms of transformation, "a small-headed anchor, if it sells well, will bring you an output of about one million. Although you said that you paid a commission of 30% to 40% to this anchor, you still earned it."

In Wang Kai’s view, the brand’s choice of head anchor has hidden benefits. "First of all, this is an increase in exposure. There is no way to calculate the income, but it is indeed a relatively large hidden income. If Tik Tok has these exposures on Taobao, it will correspondingly increase the search volume of keywords on Taobao … … After the product goes on the market, there will be more things to consider, which will definitely be much better than yourself.

Cover image source: vision china -VCG41N171299989

　　[Official map of new car in car home] Recently, we obtained the interior picture of (|) from BYD official. The new car will be built on BYD’s brand-new DM-i platform, and the Xiaoyun-plug-in special 1.5L high-efficiency engine will be the first to be mounted on its model. The appearance of Qin PLUS will follow BYD’s classic "Dragon Face" design language.

　　In terms of interior, the new car adopts the embracing cockpit design, and the central control design is biased towards the main driving side. With the simple lines of the center console, the whole car is very layered. At the same time, the car is also equipped with a suspended LCD instrument+a suspended large-size central control panel, and with a three-spoke flat-bottomed multifunctional steering wheel, its overall sense of science and technology has been well improved.

　　At the same time, the overall color of the interior of the car adopts the color matching style of clouds and blue, just like the clouds walking in the blue sky, which is advanced and comfortable. With the colorful ambient lights in the front row, the cockpit is filled with sports texture. In addition, the body-oriented sports seat is ergonomically designed, which has a strong sense of wrapping, and the texture of red and white stitching is embellished to better reflect the sense of sports. In addition, BYD Heart central control area presents a simple and avant-garde style, which shows the aesthetic way of Qin PLUS as a whole.

　　BYD Qin PLUS is BYD’s latest leapfrog compact car product, and its front face incorporates brand-new design elements based on the design language of "DragonFace". The larger front grille of "Dragon Mouth" and the newly designed "Dragon Armor" bring strong sensory impact. At the same time, the combination of the heavily pressed front and the four three-dimensional lines on the hood creates a visual effect of diving. Its headlights and daytime running lights make the new car look very energetic.

　　　The side lines of the car body are smooth and full of lines, and with a plurality of spoke aluminum alloy wheels, the sense of movement is enhanced. The horizontal lines and downward curved design of the tail widen the overall visual effect, and the through taillights are more recognizable, and the slogan above the taillights has also become the latest design font.

　　BYD said that DM-i super hybrid technology is the core weapon of Qin PLUS. It is reported that Qin PLUS is equipped with a hybrid system consisting of a 1.5L naturally aspirated engine and an electric motor. The official said that the thermal efficiency of this 1.5L engine can reach 43%, and it also has Atkinson cycle, high compression ratio of 15.5, EGR exhaust gas recirculation system and split cooling technology. Without electric drive, the engine fuel consumption is 3.8L/100km.

Editor’s comment:

　　　It can be seen that Qin PLUS is positioned as a stylish and practical family car, but on this basis, BYD also hopes to let the new car release more features, such as simple but not simple design, ultra-low fuel consumption, etc., in order to meet the needs of users in terms of quality, cost performance and face value, and attract more potential consumers. Therefore, if its final pricing is close to the people in the future, it is expected to have good product sales. (Text/car home Zhouyi)

　　From September 30th to October 3rd, the performance version of Shanhai Gun, off-road gun, artillery and other heavy vehicles of Great Wall Gun, together with powerful vehicles such as Tank 300 and New Haval H5, formed the largest off-road corps, appeared in the "Alashan Heroes’ Club 2023", and gathered with users in the "Great Wall Motor Off-road Base" to make friends with cars and stroll in the sand sea.

　　As the leader of pickup trucks, the All-round Family of Great Wall Gun built the pickup truck culture base camp in China with its strong off-road strength, which ignited the off-road pickup truck dream in users’ hearts and led the pickup truck culture to leap upward.

　　Great Wall Gun Full Performance Familygo on an expedition/a campaignAlxa Write the lofty sentiments of galloping in the desert

　　During the event, the full-performance family models of the Great Wall Cannon were all unveiled, and all over the mountains were Great Wall Cannons. They galloped with users in the vast desert and reveled under the vast starry sky, presenting a "performance pickup truck feast".

　　As the leader of pickup truck culture and the leader of users’ co-creation, Great Wall Gun insists on creating user brands with users and empowering pickup truck culture. This Alashan Heroes’ Club is another user-created event after the fourth anniversary of the Great Wall Gun brand ushered in the 500,000-vehicle assembly line. This year’s Heroes’ Club will not only include cross-country events such as Arnaudas U2 Desert Championship, Great Wall Cup T3 Challenge, Artillery League Cup, but also activities such as users’ wave play and modification exhibition, cross-country training camp, light luxury camping in Shanhaiying, desert concert, etc., to play with users and be wild together.

　　Great Wall Gun’s all-round performance family not only demonstrated its outstanding performance and leading technology, but also conveyed the spirit of freedom, passion and adventure to users, experienced the fun of "wild" together, and wrote down the lofty aspirations of galloping through the desert.

　　The brand strength of Great Wall Gun has been recognized by the market and trusted by users. At present, the Great Wall pickup truck has been the first in sales for 25 consecutive years, and the global cumulative sales volume has exceeded 2.45 million; From January to August this year, the Great Wall pickup trucks sold a total of 135,477 units worldwide, up 7.3% year-on-year, and the domestic terminal market accounted for nearly 50%. For every two pickup trucks sold in China, one was the Great Wall, leading the pickup truck category value in China to jump upward.

　　Bigger, stronger and more luxurious Shanhai cannon performance editionStage the ultimate performance aesthetics

　　In this "2023 Alashan Heroes’ Club", the performance version of Shanhai Gun started the first test in the desert at the same time, showing off the hard-core off-road strength, and won unanimous praise from the media and user representatives in terms of luxury off-road configuration and long-distance crossing comfort.

　　Shanhai Gun Performance Edition is based on the world’s leading intelligent professional off-road tank platform, which perfectly integrates hard-core off-road and intelligent luxury, and redefines hard-core off-road pickup trucks with bigger, stronger and more luxurious hard-core strength.

　　The design concept of the performance version of Shanhai Gun originated from the aggressive spirit of China culture "erin brockovich". The exclusive body color of "Golden Armor" symbolizes the cross-country spirit of courage to challenge and constantly break through. Yellow sand wears golden armor in hundreds of battles, and it will never be returned without breaking Loulan. The whole vehicle body is close to the full-size pickup truck. Thanks to the design of shortening the rear suspension, increasing the wheelbase, widening the wheel track and optimizing the shock absorption arrangement, the proportion of the vehicle body is more coordinated, and the driving space is more spacious, bringing a space feeling like first class.

　　Shanhai Gun Performance Edition is equipped with the only and most powerful domestic 3.0T V6 engine, matched with 9AT transmission, and comes standard with silicone oil fan with better heat dissipation performance, surging power and always on-line; Standard Borgwarner 4A+MLOCK intelligent four-wheel drive system, equipped with front and rear axle electronically controlled jaw differential locks, to create a real "three locks" in the hearts of off-road players, and equipped with up to 9 all-terrain modes, all-weather, all-road, all-scene off-road needs can be handled freely, showing the ultimate off-road driving pleasure and charm. The original factory is equipped with millions of off-road equipment, such as front and rear metal bumpers, metal side pedals connected to the frame, 18-inch off-road AT tires, K-MAN nitrogen shock absorption, 12,500-pound T-MAX winch and other hard-core equipment, which saves users the troubles of licensing, going on the road, annual inspection and after-sales, and brings amazing new off-road play.

　　Highlighting the intelligent experience and high safety performance of the vehicle, Shanhai Gun Performance Edition also gives the optimal solution of off-road+intelligence, with L2-level high-level intelligent driving assistance, which can realize ACC adaptive cruise, intelligent cruise, AEB automatic emergency braking, lane keeping and other functions, giving the pickup a more intelligent and humanized experience with technology.

　　It is reported that the performance version of Shanhai Gun will expand the experience of users and the media in mid-October, and start the national pre-sale at the same time. It will be listed in the fourth quarter of this year, with a price of less than 300,000. I believe that with the hard blessing of the performance version of Shanhai Gun, we will be more free, more calm and more extreme in pursuing the mountains and seas in our hearts.

　　The Great Wall Gun created the off-road pickup truck culture that belongs to China people alone, so that off-road is no longer a hobby of a few people, but a lifestyle of more people. Great Wall Gun will continue to adhere to category innovation, continuously iterate and consolidate the full-performance family product matrix, so that more users can enjoy a new way of off-road life.

"It should have started production, but not long ago I heard a voice coming from a distance." A few days ago, a person working near the Xiaomi automobile production base said in an interview with reporters.

A few days ago, the reporter visited Xiaomi Automobile Factory in Beijing Economic Development Zone and saw that the production plant had begun to take shape. There is Xiaomi’s LOGO on the office building, and occasionally big trucks and yellow engineering vehicles pass by.

Xiaomi Automobile Production Base Source: Photojournalist Li Xing

Waiting for the dock staff to visit at the gate of Xiaomi automobile factory
Zhang Hai (pseudonym), a component supplier, told reporters that the first phase of Xiaomi Automobile Factory, the four major factories of Xiaomi Automobile Factory, built production workshops (stamping, welding, painting and assembly) and started small-batch trial production. The manufactured car is parked in the assembly workshop.

Since Lei Jun, founder, chairman and CEO of Xiaomi Group, announced Xiaomi’s entry into the smart car industry, the dynamics of Xiaomi Automobile have attracted much attention. An insider who asked not to be named said in an interview that Xiaomi Automobile will start mass production next month (December) and start selling early next year (February). Previously, Lei Jun said that Xiaomi’s first car will be mass-produced in the first half of 2024.

The confidentiality system of the factory is strict, and suppliers queue up to visit.

For a long time, Xiaomi car has been quite secretive because of its high degree of confidentiality. "When we enter the factory, we are forbidden to use tools such as mobile phones and cannot disclose any information." Zhang Hai told reporters.

During the visit, the reporter also found that Xiaomi Automobile Factory is surrounded by green iron sheets and stone walls. Only the north gate is reserved as the entrance and exit, and strict inspection is required when entering.

The security guard at the entrance of Xiaomi automobile told the reporter that foreigners who need to enter the factory should not only scan and register the QR code at the security booth at the door and register the visitor information, but also contact the internal staff Xiaomi to automatically come out and guide them before they enter. "The internal confidentiality system of Xiaomi Automobile is very strict, and we have to go through this process every time we come here." Another component supplier waiting for internal employees at the gate of Xiaomi Automobile Factory also said.

Suppliers queue up at the door to register. Source: Reporter Li Xing

At the north gate of Xiaomi Automobile, the reporter saw nearly 20 people scanning the QR code to register at the door, waiting for contact. To choose. "Most of us are suppliers of Xiaomi auto parts, some have reached cooperation, and some are going to Xiaomi Auto to explore and seek possible cooperation." Zhang Hai said.

Rong Fang (pseudonym), who is also a supplier of Xiaomi Automobile, told reporters that he dropped by Xiaomi Automobile Factory after attending the closed meeting of Xiaomi Automobile. "Xiaomi Auto’s information confidentiality system is particularly strict. The company representatives who participated in Xiaomi’s closed-door meeting signed a confidentiality agreement and could not disclose any information released at the meeting to the outside world." Rong Fang said.

According to public information, on November 8, Xiaomi held a closed-door partner meeting in Xiaomi Science and Technology Park. Participants are all major buyers of Xiaomi Automobile, including Xiaomi mobile phone and automobile supply chain business. This closed-door meeting is only for invited people, and mobile phones, computers and other electronic equipment are not allowed in the meeting room.

Thirteen. In November, the relevant person in charge of Xiaomi Group also said in an interview that the only information that can be disclosed to the outside world for Xiaomi Automobile is the mass production time of the first car (that is, the first half of the year). 2024).

Trial production of dozens of new cars

According to the plan, Xiaomi Automobile Factory will be built in two phases. The first phase covers an area of about 720,000 square meters with an annual production capacity of 150,000 vehicles. It will be completed in June 2023; The first phase project is expected to start in 2024 and be completed in 2025.

According to public information, the related factories of the first phase of Xiaomi Automobile Factory passed the acceptance on June 12. The reporter saw in front of Xiaomi Automobile Factory that the land to be developed and developed in the factory was separated from the completed factories and office buildings, and marked with "No.1". 1 to 5, barbed wire. "In addition to the factory building, Xiaomi Automobile Factory has also set up an internal low-speed test site for the trial production of vehicles." Zhang Hai told reporters.

Around Xiaomi Automobile Factory Image Source: Photographed by Li Xing reporter

According to the above-mentioned insider who asked not to be named, Xiaomi Automobile Factory has started trial production in small batches for some time and is currently producing vehicles. Dozens of cars. "The factory will start mass production at the end of this year to prepare for the launch of the model in February next year." An insider who asked not to be named said.

A few days ago, a detailed picture of the chassis of Xiaomi’s first model was exposed online. From the spy photos, the overall design of the new car is fashionable, and the popular hidden door handle may be adopted. On the back, you can see the arc shape of the taillights.

"From the design point of view, the new car is a car, very similar to Tucki P7." The above-mentioned insider who asked not to be named said. Zhang Hai also said that judging from the appearance of the white body parked in the factory, Xiaomi’s first car may be a "sports car-like" car.

Hu Zhengnan, who is in charge of Xiaomi’s auto-related business, posted a message in his personal Weibo: "Hey! It’s hard to protect myself from it, and now I have a headache. What if we just start selling? "

Guo Ming, an analyst at Tianfeng International Securities, believes that the key selling points of Xiaomi’s first model will focus on autonomous driving technology, software ecology, 800V fast charging and power configuration, and the price is expected to be below 300,000. "After the first Xiaomi model is listed in 2024, it is expected that the shipment will be 50,000 to 60,000 units." Guo Ming is full of confidence.

"Birth card" may appear.

Although the mass production of the time node is confirmed, there is no news that there is a problem at present.

"Xiaomi Automobile must use its own production qualification. The group has invested so much money (coming in) that it is impossible to produce with the qualifications of others. " A number of Xiaomi auto parts suppliers told national business daily.

According to Reuters, Xiaomi was approved by the National Development and Reform Commission to produce electric vehicles in August this year, but it still needs the approval of the Ministry of Industry and Information Technology. However, the news has not been officially confirmed. The reporter also inquired about Xiaomi Group many times, but did not get a reply.

The person in charge of the new energy automobile company, who asked not to be named, told reporters that one of the important prerequisites for automobile enterprises to obtain the production qualification of new energy vehicles is to have their own production plants. Xiaomi Automobile has already met this condition, which may be just a problem. "There is still more than half a year before mass production," Xiaomi Automobile revealed. It is not impossible for Xiaomi Automobile to obtain (production) qualification during this period. The CEO of the above-mentioned new energy automobile company, who asked not to be named, said.

It should be noted that it has recently been reported that Xiaomi Automobile has contacted Jianghuai Automobile, Chery Automobile, Beiqi Blue Xiaomi Automobile and Beiqi Blue Valley to make further progress in cooperation, and both parties are interested in further negotiations. In this regard, Xiaomi Automobile related person said that for the person in charge of Beiqi Blue Valley, he only replied to the reporter: "We have not received relevant news internally."

"In theory, Xiaomi Automobile has its own factory and does not need OEM production from other companies. Beiqi Zhenjiang Blue Valley Factory will produce four models at the same time in 2024, and its smart selection cooperation model with Huawei will also have to transform the Futian factory for production. " An insider close to Beiqi Blue Valley told reporters.

In addition, it has recently been reported that Haima Automobile and Xiaomi Automobile have reached a cooperation. In this regard, Haima Automobile said on the interactive platform that the company has no cooperation with Xiaomi Automobile at present. Xiaomi automobile’s news about automobile cooperation. "We don’t know the news." The relevant person in charge of Haima Automobile responded to the reporter.

However, the management of the above-mentioned new energy automobile company, who asked not to be named, believes that Xiaomi Automobile is likely to find other automobile companies to cooperate in production, but will use its own production qualifications. "Even if Xiaomi Car Factory can be put into production quickly next year, there will still be a process of increasing production capacity." The sales target set by Lei Jun is that the production capacity of Xiaomi Automobile in June 2024 is 100,000 units, and it is difficult for the new factory to reach this production capacity quickly. The above-mentioned unnamed executives of new energy automobile companies analyzed this.

The new car of Xiaomi Automobile will be listed in February next year. Data Map Source: vision china

According to Lei Jun’s plan, the first batch of Xiaomi cars will sell 100,000 vehicles within one year and deliver 900,000 vehicles in the next three years, thus "entering the first camp in the industry in 2024". This means that from 2025 to 2027, Xiaomi Automobile needs an annual production capacity of at least 300,000 vehicles.

"Xiaomi Auto’s contact with other car companies to solve the existing capacity problem is a strategy based on its long-term sales target, which can alleviate the subsequent capacity shortage of Xiaomi Auto to some extent. The management of the above-mentioned new energy automobile company, who asked not to be named, believes.

All photos and parameters of Xiaomi Automobile are made public, and the rear part is "Beijing Xiaomi".

According to the official opinion of the website of the Ministry of Industry and Information Technology, on November 15th, the Ministry of Industry and Information Technology released the announcement of road motor vehicle manufacturers and products (No.377 series) and the catalogue of energy-saving and new energy-using vehicles enjoying the preferential treatment of vehicle and vessel tax (No.56 series).The two Xiaomi cars on the market are all pure electric vehicles of this brand.

According to public information, Xiaomi Automobile is a brand of Xiaomi products, a pure electric car, and a manufacturer.Release Xiaomi Automobile for BAIC Group-Road Vehicle Co., Ltd.

Photo, the picture shows the rear logo of Xiaomi automobile "Beijing Xiaomi", and the millet model "BJ7000MBEVR2" with a wheelbase of 3000mm uses lithium iron phosphate battery, which is provided by the supplier and BYD subsidiary; The motor is produced by United Automotive Electronics Co., Ltd., and the driving motor power is 220kW.

Another Xiaomi car model "BJ7000MBEVA1" uses ternary lithium battery, and the supplier is Contemporary Amperex Technology Co., Limited.

Various parameter information published on the website of the Ministry of Industry and Information Technology

1. The US House of Representatives voted to launch a formal impeachment investigation against President Biden.

On December 13th, local time, the US House of Representatives decided to launch a formal impeachment investigation against US President Biden with a vote of 221 in favor and 212 against. The contents of the impeachment investigation include: whether Biden used the policy to improperly benefit from the foreign business transactions of his son hunter biden and other family members; Allegations of undue delay in the investigation of hunter biden’s tax crimes by the US Department of Justice. The impeachment charges will also be handed over to the US Senate, and relevant investigations will continue until 2024. (Voice of China, Central Radio and Television General Station)

2. Beijing adjusts and optimizes the purchase policy: the down payment ratio of the first suite is reduced to 30%.

Beijing issued the policy of further optimizing and adjusting the real estate: lowering the minimum down payment ratio of new mortgage loans and extending the loan term. On the basis of the unified national policy, the minimum down payment ratio of the first set of housing personal housing loans (including commercial personal housing loans and housing provident fund personal housing loans) in Beijing will be reduced to 30%; The minimum down payment ratio of individual housing loans for two sets of housing will be reduced to 50% in six urban districts and 40% in six non-urban districts. (Guangming. com)

3. The first simulated human in the worldBrain supercomputers will come out next year.

It is reported that a team in western sydney is building a "DeepSouth" neuromorphological supercomputer, which aims to simulate the most efficient learning machine in the world, and can perform about 228 trillion synaptic operations per second, which is similar to the human brain. (Cailian)

4, Intel amplification trick: AI chip and server debut together

On Thursday, Eastern Time, Intel held a new product launch conference called "AI Everywhere" and launched artificial intelligence (AI) chips for personal computers and data centers, hoping to gain a bigger share in the booming AI hardware market. Intel said that servers based on the new Xeon processor will be widely launched in the first quarter of next year, and Intel’s Core Ultra processor for notebook computers and desktop computers will enable personal computers to directly run artificial intelligence applications. In addition, Gaudi 3, the AI chip, may be Intel’s most challenging new product, which will be used for deep learning and large-scale generative AI models. According to Intel, the performance of Gaudi 3 exceeds that of NVIDIA’s AI chip H100. (Cailian)

5. Expose NVIDIA RTX 40 Super series graphics cards to be released in January next year.

NVIDIA plans to announce the brand-new RTX 40 Super series graphics cards on January 8th (NVIDIA has previously announced that it will hold a press conference at 0: 00 on January 9th, Beijing time), including RTX 4080 Super, RTX 4070Ti Super and RTX 4070 Super, and the shipment time of major brand manufacturers is about the second half of January.

6. US stocks closed, and the soaring momentum slowed down.

The Dow rose 158.11 points, or 0.43%, to 37,248.35 points. The Nasdaq rose 27.59 points, or 0.19%, to 14,761.56 points; The S&P 500 index rose 12.46 points, or 0.26%, to 4,719.55 points. Hot technology stocks were mixed, with ARM rising more than 7% and Tesla rising more than 4%. Most popular Chinese stocks rose, with Weilai rising over 5%, LI rising over 2% and Xpeng Motors rising over 1%.

7. BMW L3 autopilot is about to "get on the bus" and has been allowed to test in Shanghai Road.

On December 14th, BMW Group officially announced that vehicles equipped with L3-level autopilot function have officially obtained the autopilot test license for high-speed highways in Shanghai. Under the supervision and guidance of the Shanghai Municipal Government, BMW will carry out the road test of L3 expressway in the designated area. The upcoming domestic brand-new BMW 5 Series long wheelbase version has the technical ability to expand to L3 autopilot. (Official number of BMW Group)

8. Geely’s new patent can project automobile driving information images to users’ eyes.

Aiqicha shows that recently, the patents of "vehicle image display control method, storage medium, control system and vehicle" applied by Zhejiang Jike Intelligent Technology Co., Ltd. and Zhejiang Geely Holding Group Co., Ltd. were announced. The patent can directly project the image to the user’s eyes, so that the user can see the driving information image while maintaining the driving vision, and improve the driving safety and user experience. (IT house)

9. Great Wall Motor opens the new energy vehicle test platform to the whole industry.

On December 14th, Great Wall Motor held a round-table forum on "jointly improving the environmental testing level of new energy vehicles in China" (that is, a communication meeting on understanding Chedi’s winter testing standards), and announced the opening of all "new energy vehicle testing platforms" to the whole industry, including the opening of Heihe Winter Testing Center and all its new energy testing equipment, and advocated other automobile enterprises to open testing resources, jointly support the high-quality development and high-quality testing of China automobiles, and promote more professional and rigorous "new energy vehicle environmental testing standards". (Red Star Capital Bureau)

10. The first self-developed battery released by Krypton will be launched on Krypton 007.

On December 14th, Krypton released the first self-developed battery "BRIC battery". The battery is a mass-produced fast-charging lithium iron phosphate battery, which will be first installed on Krypton 007. After 15 minutes of charging, the battery life will increase by more than 500 kilometers, and the fast charging speed in the low temperature environment of-10 C will increase by 25%. (Interface News)

11. China Automotive Research Institute will formulate evaluation standards for new energy vehicles.

According to reports, the China Automobile Association has stated that it will cooperate to formulate evaluation standards for new energy vehicles. Dr. Wang Yao, Assistant Secretary-General and Minister of Technology of China Automobile Industry Association, said that the healthy development of the automobile industry needs to establish a scientific and standardized evaluation system for new energy vehicles. China Automobile Industry Association is cooperating with industry enterprises and professional testing institutions to jointly formulate evaluation standards for new energy vehicles, and plans to publish them in the form of association group standards. (titanium media)

12. Ministry of Industry and Information Technology: The scale of China’s generative AI market this year is 14.4 trillion yuan.

According to CCTV’s "News Live Room" today, the reporter learned from CCID Research Institute of the Ministry of Industry and Information Technology that there are 368 new AI enterprises in China this year, and the adoption rate of generative AI enterprises has reached 15%, including manufacturing, retail, telecommunications and medical care. The adoption rates are 5%, 13%, 10% and 7% respectively, and the market size of generative AI is about 14.4 trillion yuan. Experts predict that by 2035, generative AI is expected to contribute nearly 90 trillion yuan of economic value to the world, of which China will exceed 30 trillion yuan, accounting for more than 40%. (CCTV)

13. Progress has been made in EU artificial intelligence legislation.

Recently, the European Parliament, the European Council and the European Commission reached an agreement on the Artificial Intelligence Act. The bill will become the world’s first comprehensive regulation in the field of artificial intelligence. According to Reuters, the bill will take effect as early as next year. Experts believe that the Artificial Intelligence Act is comprehensive and comprehensive. In the future, the promulgation and implementation of the bill will have a great impact on the research and development of artificial intelligence, the design and operation of products and services. (China Youth Network)

14. Tesla responded to understand the winter test of the car emperor

Tesla wrote: Our global engineering team conducts a large number of extremely harsh extreme cold tests every year to ensure the reliability of products. As the Association said, testing the media out of line with industry standards will mislead the public and consume public resources. Whether you are considering buying Tesla or not, we sincerely invite you to the store for a test drive. Your real experience is the most important. (Tesla official blog)

15. Tucki XNGP has no plans to drive the newly opened 27 cities.

On December 14th, Xpeng Motors officially announced that the second batch of 27 cities had opened the version of Xmart OS 4.5.0 for public beta. The first five cities opened were Beijing, Guangzhou, Shenzhen, Foshan and Shanghai. On November 28th, Xpeng Motors Xmart OS 4.4.0 was fully pushed, and 20 cities were added with unmanned intelligent driving pilot assistance. Now, Tucki car owners in 27 cities can use this function.It is reported that the application users of G9 in Tucki and P7i in Tucki will start the public beta of Xmart OS 4.5.0 from now on, and G6 in Tucki will start the public beta on December 18th.(First Electric Network)

16. LI completed the delivery of 600,000 vehicles in 48 months.

On December 14th, LI completed the delivery of 600,000 vehicles to its customers in Shunyi Delivery Center, and became the first China New Force automobile company to deliver 600,000 vehicles, which took only 48 months. LI has been the champion of high-end SUV sales in China for seven consecutive months, with the cumulative delivery of ideal L9, ideal L8 and ideal L7 exceeding 100,000 vehicles. (Ideal official)

17. Xiaomi Automobile registered the official Weibo account.

Xiaomi Automobile Technology Co., Ltd. registered the official account of Xiaomi Automobile in Weibo, and the unmasked real car map, accompanied by the exposure of the ongoing advertising propaganda film, indicates that the first model of Xiaomi Automobile SU7 will be released soon. According to previous information, Xiaomi SU7 is expected to be released on December 28th, and blind subscription will be started simultaneously. (Easy car)　

18. Indonesia relaxes import tax regulations on electric vehicles.

According to Reuters, in order to attract more investment, the Indonesian government will give tax incentives to some automobile manufacturers to import electric vehicles before 2025. According to the new regulations, companies that build electric vehicle factories in Indonesia, plan to increase investment in electric vehicles, or plan to invest in them will be eligible for tax incentives. (First Electric Network)

19. South Korea provides $29 billion in subsidies to battery manufacturers.

On December 13th, the South Korean government announced a financial plan of 38 trillion won (about 29 billion US dollars) to help local electric vehicle battery manufacturers diversify their supply chains in the next five years. According to the latest data from SNE Research, a Korean market research organization, from January to October this year, the loading capacity of power batteries in the global market increased by 44% year-on-year, but the share of Korean battery loading capacity decreased slightly year-on-year. The top ten companies in terms of loading capacity are: Contemporary Amperex Technology Co., Limited, BYD, LG Energy, Panasonic, SK On, Zhongchuang Singapore Airlines, Samsung SDI, Guoxuan Hi-Tech, Yiwei Lithium Energy and Xinwangda. (First Electric Network)

20. Weilai Li Bin: I hope that the monthly sales of a single model will reach 50,000 to 60,000. Qin Lihong: The bottom has passed.

Face to face with Weilai Media in 2023,Li Bin said that for next year, don’t give up the illusion about the fierce market competition, but Weilai will not exchange price for quantity, but exchange sales capacity and system capacity for sales. Weilai’s second brand will also withdraw in the second half of next year. Li Bin revealed that the second brand is based on the family market, and there won’t be too many kinds of cars, which are efficiency-oriented. Will play cost-effective, safe, comfortable, etc., I hope that a single model will sell 50,000 to 60,000 vehicles a month.

Qin Lihong, president of Weilai, said that Weilai’s bottom has passed, and he concluded that the key word for this year is "upward". Regarding some discussions about Weilai from outside, Qin Lihong responded that it’s not idle to make a cow house and change electricity. If China car companies want to build high-end brands, they need to make more attempts and may pay some tuition fees. But Weilai is not wasting investors’ money, and it is not an inefficient company. For example, he and Li Bin have always shared a 12-square-meter office, and they also paid for business class on business trips, staying in a hotel 400 standard, which exceeded their own allowance. "The volume saves money and Wei Lai executives are not behind. It is nonsense to say that we spend money indiscriminately. " (Sina Technology)

21. Tesla and Uber reached a cooperation.

Tesla reached a partnership with Uber on Wednesday to provide Uber drivers with electric cars at a discounted price, saving up to $3,000. This alliance will support Uber’s continued commitment to car electrification. Both Tesla and Uber are offering discounts for vehicles delivered before December 2023. This move is in line with Tesla’s year-end goal of delivering a record number of cars and achieving its guiding goal of 1.8 million cars in 2023. (Hexun. com)

22. CEO of General Motors: It is still planned to stop selling gasoline vehicles before 2035.

Mary Barra, CEO of General Motors, said on Wednesday that although the company recently postponed the production of some electric vehicles, it still plans to sell all electric vehicles by 2035. General Motors said in October this year that it would abandon the goal of producing 400,000 electric vehicles from 2022 to mid-2024, and postpone the production of electric pickup trucks at its factory in Orion, Michigan, for one year. Biden’s administration is pushing for aggressive automobile emission regulations, which Barra said must be achievable. She believes that we are in a favorable position in terms of the number of electric vehicles launched.

23. Weimar Automobile has been executed for another 80.49 million yuan: the accumulated amount has exceeded 120 million yuan.

According to Tianyancha App, Weimar Automobile Technology Group Co., Ltd. recently added four pieces of information about the executed person, with a total execution target of 80.49 million yuan. In addition, the executors also include Weimar New Energy Automobile Sales Co., Ltd. and Huima Zhongou Automobile Technology Chengdu Co., Ltd., involving disputes over sales contracts and transportation contracts. At present, Weimar AutomobileThere are more than 30 pieces of information about executed persons in Science and Technology Group Co., Ltd., and the total amount of execution exceeds 120 million yuan. (fast technology)

24. Musk once spoke: The problem that OTA upgrade can solve is too exaggerated with "recall"

Tesla recalled 2,031,220 vehicles due to autopilot problems, which will be solved through OTA upgrade. In fact, as early as February this year, NHTSA announced that Tesla had recalled more than 360,000 vehicles, for the same reason that FSD might allow vehicles to make unsafe behaviors around intersections. At that time, Musk had expressed dissatisfaction with the use of the word "recall" by NHTSA, and thought that it was exaggerated to use this word to describe the problems that could be solved by OTA upgrade, and at the same time it would exert psychological pressure on car owners and have a negative impact on the brand. (First Electric Network)

25. Yu Chengdong publicly asked about M9 interior: all six seats enjoy the first class experience.　

On December 14th, Yu Chengdong Weibo released a video about the M9, and the interior of the new car was officially made public. Yu Chengdong said that for the first time, the M9 made the SUV realize the flat floor like MPV, with six first-class experience seats with equal rights. The M9 will be officially launched on December 26th. At present, the pre-sale has been started, and the price is 500,000-600,000 yuan. Relevant persons of Sailis confirmed that nearly 40,000 new cars have been booked. (First Electric Network)

26. BYD Song L went public today.

Song L is positioned as a pure electric medium-sized coupe SUV, based on BYD e platform 3.0, which will be equipped with Yunqi C intelligent body control system, CTB battery body integration technology, DiPilot intelligent driving assistance, Dana audio, etc. The pre-sale price of the car is 220,000-280,000 yuan.

27. Roewe D7 DMH accumulated orders of 10019 units.

Since its listing on November 8th, Roewe D7 DMH has ordered 10019 units. As the first model of Roewe brand’s new new energy product sequence "D family", the price range of Roewe D7 DMH model is 125.8-145.8 million yuan. (Easy car)

28. The first Huawei HarmonyOS bicycle came.

Huawei’s latest HarmonyOS Zhilian product, the intelligent electric bicycle, was unveiled on December 12th. This bicycle is designed by Huawei and Xidesheng, and it is a product specially designed for urban cycling enthusiasts. This bicycle is equipped with Xidesheng high-precision torque sensor and double closed-loop kinetic energy controller. At the same time, it also fully supports the intelligent function of HarmonyOS Zhilian. It is worth mentioning that it is also the first electric bicycle in the industry to support HarmonyOS Zhilian’s 4G package.

　　The 2023 Guangzhou Auto Show will open on November 17th. At this important node, new energy vehicles are still the leading role of the halo, and China brands and foreign brands will all appear with heavy lineups. Then let’s take a sneak peek and see which new car can become the king of popularity.

　　New energy cars get together and appear.

　　1. Wuling starlight

　　The pre-sale of Wuling Guanxuan Starlight Hybrid Car will be started at Guangzhou Auto Show. This is the first B-class car of Wuling Yinbiao series, and it is also the first attempt of Wuling to March into high-end products. It is estimated that the pre-sale price will be around 120,000 yuan, and the main selling point is still strong cost performance.

　　Wuling Starlight is based on Wuling’s brand-new original new energy architecture, which will provide pure electricity and plug-in hybrid power. It will be equipped with Wuling Shenlian battery and Wuling Lingxi hybrid system. The brand-new architecture enables the whole vehicle to be lightweight, with wind resistance of 0.228cd and 1.5L engine, maximum power of 78kW, maximum thermal efficiency of 43.2%, comprehensive fuel consumption of WLTC standard as low as 3.98L/100km and NEDC standard fuel consumption as low as 3.77.

　　The pure electric vehicle is equipped with Zhuhai INBOR electric motor with a maximum power of 100kW and a maximum speed of 150km/h, and is equipped with lithium iron phosphate battery. It is understood that the energy density of "Shen Lian Battery" is more than 165Wh/kg, the peak power is more than 300kW, and the charging and discharging efficiency is more than 96%.

　　2. Qi Rui Xing Tu Xing Ji ES

　　Xing Jiyuan ES, the first high-end pure electric car under the Xingtu brand of Chery Automobile, will be pre-sold at Guangzhou Auto Show, and the official blind order price is 260,000-360,000 yuan.

　　The new car is positioned as a medium-sized and large-sized pure electric car, which was born on E0X high-performance platform and has the characteristics of long battery life and fast charging. The power consumption of CLTC is as low as 11.7kWh per 100 kilometers, the battery life can be 150 kilometers after charging for 5 minutes, the energy can be replenished by 30% to 80% in 15 minutes, and the long comprehensive battery life can reach 720 kilometers.

　　Xingyue ES adopts double wishbone front suspension and five-link rear suspension design, and the high-equipped models are also equipped with intelligent air suspension +CDC electromagnetic damping system, as well as all-aluminum chassis, integrated die-casting and 6-piston all-aluminum calipers. The handling performance is worth looking forward to. The new car will provide pure electric rear-drive versions of 185kW and 230kW, and front and rear dual-motor four-wheel drive versions of 123kW and 230kW, which can achieve 3-second acceleration.

　　Thanks to E0X high-performance electric platform, the 70.2% net space occupancy rate of Xingjiyuan ES is the best in its class, with a large body of nearly 5 meters, a long wheelbase of 3 meters and a five-seat layout, which effectively broadens the comfortable driving space.

　　In addition, the new car also has intelligent driving assistance. The Star Way Star Era ES, the first model of iFLYTEK Spark Cognition, can be called the first batch of mass production vehicles in the world to get on the real big model. Its intelligent driving has a super computing platform of 512TOPS, supplemented by hardware with higher perception, bringing a more worry-free, labor-saving and time-saving driving experience.　　

　　3. Intellectual S7

　　Huawei’s smart car selection business has joined Chery Automobile, a new partner, and the smart car Zhijie S7 jointly built has started the pre-sale. The new car has pushed four models, with a pre-sale price of 258,000 yuan. The new car will be produced on a brand-new platform based on Huawei’s full-stack smart car solution under the strong alliance of Huawei and Chery.

　　The intelligent world S7 adopts the same brand-new family design as the intelligent world M9, and the OneBox has a futuristic shape, without the traditional front cabin, and the interior space is more spacious. The panoramic canopy adopts double-layer silver-plated heat insulation technology, the window adopts double-layer sound insulation glass, and the borderless door is more high-end.

　　The new car is equipped with Huawei Turing intelligent chassis, and its handling performance is more stable. The new Huawei "Whale" 800V high-voltage battery platform and the thinnest battery pack in the industry make CLTC’s comprehensive battery life as high as 800+km. With Huawei’s 800V high-voltage overcharge platform, it can be charged for 15 minutes, and its battery life is 400+km, so you can get a calm pure electric travel experience regardless of city commuting or high-speed long distance.

　　The wisdom of Zhijie S7 goes further, starting parking on behalf of the driver, parking independently, on call; HarmonyOS4 HarmonyOS Intelligent Cockpit and HUAWEIADS2.0 Advanced Intelligent Driver Assistance System will bring car users a new experience of full-scene intelligent travel.

　　The differentiation advantage of this car lies in the innovation of some daily use experiences, such as the transparent view of yacht driving cabin; The zero gravity seat co-driver is equipped with a silk cloud seat, which brings a more comfortable driving experience. The center console in the position of the Queen’s co-pilot can be used as a dresser when parking, and can also be put into a notebook for office. There are two 50W mobile phone wireless fast chargers and three 66W wired fast chargers in the front row, and the armrest box in the front row is provided with a hidden cooling and heating box.

　　4. Geely Galaxy E8　　

　　The Galaxy E8, the first high-end pure electric vehicle built by Geely Galaxy based on the vast architecture of SEA, will be pre-sold at Guangzhou Auto Show and is expected to be listed in the fourth quarter of this year.

　　Geely Yinhe E8 adopts a brand-new design language of "ripple aesthetics", and the front face is integrated with modern scientific and technological elements, inheriting and evolving the front face of water ripple in Geely fuel vehicle era, adding elements such as sound, light, electricity, people, cars and the internet, and the lights are as sparkling as ripples in the West Lake. The design of the cornice headlight group, the rising sun penetrating taillights, and the body profile of Runyu streamer integrates culture, technology and experience, making the appearance of Geely Yinhe E8 scientific and elegant, sporty and elegant, and achieving the perfect balance between ergonomics and design aesthetics. In addition, the new car adopts low wind resistance design such as closed pneumatic rim, and the wind resistance coefficient is only 0.199Cd.

　　Geely Galaxy E8 extends the cosmology of "harmony between man and nature" in Chinese culture to the cockpit space of science and technology. The effective display area of 45-inch 8K screen reaches 1130mm*138mm, and a 7.5mm frame is realized, with a screen ratio of 98% and a thickness of 9.8mm. The pixel of the screen is 7680×936, reaching the quasi-retinal level 8K pixels per inch. When the vehicle is in the P-gear state, this big screen also supports the direct connection of mobile phones or handles to play games. In addition, Geely Yinhe E8 will also be equipped with a new generation of Qualcomm Snapdragon 8295 flagship cockpit chip and a brand-new vehicle system. With 5nm process, the AI computing power will reach 30TOPS, which is 2 times higher than that of 8155(7nm)GPU and 3 times higher than that of 3D rendering.

　　At present, the official has not released the relevant information of the three-electric system of this car. From the declared information, the rear-drive version will be driven by a permanent magnet synchronous motor with a maximum power of 200kW.　　

　　5. Extreme Krypton 007

　　Krypton will launch a brand-new high-end pure electric car Krypton 007 at Guangzhou Auto Show, and start the pre-sale.

　　Based on PMA2+ platform, Krypton 007 is positioned as a medium-sized pure electric car. The whole car adopts a brand-new design, especially the intelligent headlights with three layers of lights. The visual effect is cool, the front face lines are simple, and the front cover is raised on both sides. Officially, it is called "HiddenEnergy" minimalist luxury aesthetic design.

　　It is worth mentioning that Krypton 007 will be the first to apply the ZEEKRSTARGATE integrated intelligent light curtain with the world’s largest 90-inch ultra-wide display area, which supports custom light language settings and brings a full sense of ceremony whether parking or driving. In addition, in terms of driving assistance, the official revealed that the car can have up to three laser radars, with a wealth of sensing elements and Snapdragon 8295 chips, which is not expected to disappoint users in terms of advanced driving assistance.

　　The new car is also expected to be equipped with a double wishbone front independent suspension, equipped with a motor with a maximum power of 204 HP, with a peak torque of 350 Nm and an acceleration of 0-100 km/h in only 6.5 seconds. In addition, the vehicle also uses an 800V electrical architecture, which can fully charge the battery in 30 minutes.

　　6. Red Flag EH7

　　Hongqi E001, which debuted at Shanghai Auto Show, will be unveiled at Guangzhou Auto Show in the name of EH7. The new car is built on the platform architecture of Hongqi FMSs, with a maximum cruising range of 800km, and is expected to be launched this year.

　　According to the application information, Hongqi EH7 is positioned as a medium-sized and large-sized pure electric car with a body size of 4980/1915/1490mm, a wheelbase of 3000mm and a curb weight of about 2.3 tons. Hongqi EH7 is available in single-motor and dual-motor versions. The peak power of single-motor version is 253kW, and that of dual-motor version is 455kW. In terms of battery life, Hongqi EH7 is equipped with Contemporary Amperex Technology Co., Limited ternary lithium battery, and the battery-changing version has a battery life of 600 kilometers, which can be replaced within 60 seconds, and the battery can be upgraded later; The long battery life and fast charging version can reach 800 kilometers.

　　7, the new BMW i5　

　　At the Guangzhou Auto Show, the new pure electric BMW i5 will make its debut. According to the plan, the new car will be put into production in January next year.

　　The new BMW i5 follows the design of the new BMW 5 Series as a whole. Different from the current models, the new car has a sharper line design, which outlines a more vivid sense of edges and corners. The "5" bright logo at the corner of Huo’s corner can produce blue breathing effect when the vehicle is charged, which is an exclusive customized design element for domestic users.　

　　The new car is equipped with a 12.3-inch LCD instrument and a 14.9-inch touch screen. It is also equipped with an encircling interactive light belt, a hidden air conditioning outlet, and a suspended giant screen in the rear row. The screen size reaches 31 inches, the resolution is 8K, and it supports real-time interconnection. Not only that, the new car will also be equipped with Bowers & Wilkins surround sound system, four-zone automatic independent air conditioning (with independent control panel in the back row) and other high-end configurations.

　　The new BMW i5 adopts the upgraded fifth-generation eDrive electric drive system, providing both eDrive 40 and M60 xDrive. The entry-level model will be equipped with a rear motor, with a maximum power of 340 HP, a peak torque of 430 Nm, an acceleration time of 6.0 seconds from 0-100km/h and a top speed of 193 km/h.. As a version of M Performance, the M60 xDrive is equipped with stronger dual motors, sharing the powertrain with iX M60, with a maximum power of 601 HP and a peak torque of 820 Nm. It is officially announced that its 0-100km/h acceleration time is 3.8 seconds, and its top speed is limited to 230 km/h. Future domestic models may be eDrive40L and xDrive40L l.

　　New energy SUV is still the focus

　　1. BYD Sea Lion 07 EV

　　BYD’s brand-new model Sea Lion 07 EV will make its debut at Guangzhou Auto Show. The overall design of the new car is fashionable, avant-garde, elegant and stylish, with the extraordinary temperament and vigorous posture of the lion king in the sea.

　　BYD Sea Lion 07 is positioned in a medium-sized SUV, specifically a coupe SUV. The front face continues the design of Ocean X concept car, and the front hatch cover has two raised ribs, showing full speed and explosive force, and deducing the vigorous form of "the lion king in the sea". Large-size wide-body wheel eyebrows are matched with five sharp wheels to better balance the proportion of the car body. The penetrating taillights at the top of the rear are very similar to seals.

　　The newly designed Sea Lion 07EV is an advanced work of E platform 3.0, and the relevant parameters such as vehicle configuration have not been announced yet.　　

　　2. BYD Song L.　

　　The pre-sale price of BYD Song L is 220,000-280,000 yuan, which will be officially listed at the Guangzhou Auto Show. The official positioning of the B-class pioneer hunting SUV has launched five models.

　　The appearance of Song L adopts the more fashionable and young pioneer Longyan aesthetic design, and the electric tail and frameless door show personality in the details. The big five-seat space has a long wheelbase of 2930mm and is equipped with an integrated sports seat, which has many comfortable functions such as ventilation, heating, massage and leg rest.

　　Song L adopts the power combination architecture of front induction asynchronous motor and rear permanent magnet synchronous motor. The maximum output power of the system is 380kW, the peak torque is 670N·m, and the acceleration is 4.3 seconds. The self-developed four-piston aluminum alloy fixed clamp has fast braking response, and the braking distance is within 36 meters per 100 kilometers.

　　Song L comes standard with front double wishbone and rear five-link chassis suspension, which has strong roll control and good grip ability. The intelligent damping body control system Yunqi -C realizes the perfect compatibility of vehicle comfort and handling. E platform 3.0 adopts CTB battery body integration technology, and the torsional stiffness of the car body reaches 40,400 N m/,the torsional deformation of the car body is smaller, and the response of the car body is faster, which is comparable to that of a million luxury SUV；. The configuration of narrow front and wide rear tires and iTAC intelligent torque distribution system together help Song L improve the upper limit of handling.

　　DiLink intelligent cockpit, DiPilot intelligent driver assistance system and intelligent entry together constitute the three intelligent systems of Song L. At the same time, Song L cooperated with many ecological partners, such as Gaode Map, Dana Audio, Himalayan, Netease Cloud Music, etc., to create a rich car scene. DiPilot intelligent driver assistance system not only provides active safety, but also brings automatic parking and remote parking functions; DiLink intelligent cockpit adopts 6 nm process chip and integrates 5G baseband technology; DiLink intelligent network system is 100% compatible with Android ecosystem, and the response time of intelligent voice wake-up in the whole scene is as fast as 400 milliseconds.

　　3. Tank 700Hi4-T first limited edition

　　At this Guangzhou Auto Show, the first limited edition of the tank 700Hi4-T of Great Wall Motor Tank brand will complete its debut and start the pre-sale. The pre-sale price is expected to start at 700,000 yuan.

　　The first limited edition of Tank 700Hi4-T is a luxury off-road SUV built on the Hi4-T off-road super hybrid architecture, which integrates top performance, advanced technology, luxurious interior and extraordinary quality.

　　The front face of the new car adopts simple horizontal line design, the center is the tank brand LOGO, and the circular headlights on both sides have personalized LED light groups inside. The side lines are complex and the waistline is changeable, creating a strong sense of hierarchy. The overall shape is cool, and the wheel hub, wheel eyebrow and front face are all upgraded. In addition to the golden sports wheel hub, the wheel eyebrows of the car body have also been widened, with a new style of front and rear bars and a new front spoiler and sports tail installed.

　　The tank 700Hi4-T will be equipped with a hybrid system consisting of a 3.0T engine and a motor, with a comprehensive power of 265kW, matching with a 9AT gearbox, and both oil and electricity can be directly driven, with an acceleration of 100 kilometers or up to 5 seconds.

　　The first edition of tank 700 Hi4-T is equipped with air suspension. In the standard state, the approach angle is 22, the departure angle is 26, and the longitudinal passing angle is 22.5. When the suspension is raised, the approach angle can be raised to 27.8, the departure angle is 32.4, and the longitudinal passing angle is 28, which further improves the vehicle’s passing ability and off-road ability.

　　4, ask M9

　　AITO M9, known as the "King of High-tech Cars" in Yu Chengdong, will appear at the Guangzhou Auto Show. At present, the pre-sale order for new cars has exceeded 25,000, and the car will be listed in December, with an estimated price of 500,000-600,000 yuan.

　　According to the official, the design of the M9 in the world revolves around "people" and serves the function on the basis of aesthetics. Use the inside-out design to make the form follow the function and highlight the people-oriented concept.

　　As a full-size flagship SUV, Wenjie M9 has a length of 5230mm and a wheelbase of 3110mm, and has a comfortable space comparable to MPV. Three rows have no steps to facilitate entry and exit, and the second row has a wider adjustable range from front to back. All the seats in the car are provided with electric slide rails and a 3-6-seat changeable seat mode. The newly-built D-class luxury SUV platform is equipped with an all-aluminum chassis, and the whole system comes standard with air springs and CDC damping system. Huawei’s smart car full-stack technology solutions are also fully on board. On the basis of the smart cockpit and intelligent driving double "ceilings", black technologies such as megapixel smart headlights, HUAWEI AR-HUD, AI big model and sensing federation are all on board, bringing a full-scene intelligent experience.

　　In terms of power, Wenjie M9 plans to launch two models: extended range and pure electric. The pure electric version will be equipped with dual motors with maximum power of 160kW and 230kW respectively. The extended range version is also equipped with dual motors, with maximum power of 165kW and 200kW respectively, and a 1.5T engine with maximum power of 112kW. In addition, the new car is also equipped with rear wheel follow-up steering, digital headlights, 800V fast charging, independent entertainment screen of the co-pilot, rear light field screen, and queen seat of the co-pilot.

　　5. Chevrolet Explorer EV

　　Recently, SAIC-GM announced the lineup of the 2023 Guangzhou Auto Show, and the new pure electric SUV Chevrolet Explorer EV will make its debut.

　　Chevrolet Explorer EV is built on the platform of General Motors Autoenergy, with an avant-garde and fashionable appearance, and the wheelbase is increased to 2954mm, which is completely different from the fuel version Explorer. The design of the new car does not adopt the style of the domestic explorer fuel version, but is consistent with the overseas version.

　　According to the application information, this medium and large SUV is the performance version of Explorer EV RS, with a sports kit. The power is four-wheel drive with front and rear dual motors, and the maximum power is 143kW and 68kW respectively. It matches the era of SAIC ternary lithium battery, and the battery capacity is expected to be 80kWh. The cruising range is about 600km.

　　The last egg

　　Ideality MEGA

　　LI announced that the ideal MEGA pure electric MPV will be unveiled at the Guangzhou Auto Show and will be pre-sold. The new car is expected to be listed in December, arrive in the store in January next year and start delivery in February.

　　As LI’s first pure electric vehicle, Ideal MEGA has a design style similar to bullet train, which effectively reduces the drag coefficient. The front of the car is closed, with square headlights on both sides and LED light source inside. The side shape of the car body is also relatively novel, with short front and rear suspension design. The front and second rows of sideslip door handles are hidden, the tail design is as simple as the front face, and the penetrating taillights echo the front.

　　The ideal MEGA will be equipped with 5C Kirin battery, which can increase the battery life by 500 kilometers after 12 minutes of charging, and the power consumption under CLTC condition is 15.9kWh/100km.

　　At present, LI is stepping up the construction of supporting 5C super charging stations, and plans to land 300 5C super charging stations by the end of 2023, so as to realize the full coverage of 10 national highways, covering 70% of the national highway mileage in the four major economic belts. (Text: Yang Xiaohong Figure: Enterprise)