Image source: NIO

On September 21, the long-rumored NIO phone finally appeared. At the NIO IN 2023 NIO Innovation and Technology Day, founder Li Bin officially released the flagship smartphone NIO Phone to the outside world.

At the beginning of the mobile phone launch session, Li Bin responded to the long-curious question of the outside world to everyone present – why does NIO make mobile phones?

"This is definitely not because mobile phone companies are building cars, nor is it because NIO doesn’t make money from cars now, but relies on mobile phones to make profits," Li Bin said. "Our reason is actually very simple and well-considered – because users need a mobile phone that is seamlessly connected to NIO, and we want to make NIO products better."

He showed how the phone can be seamlessly integrated into the car, both in terms of hardware and software.

First of all, the hardware configuration of the NIO Phone is basically the same as the flagship mobile phone on the market. In terms of chips, the phone is equipped with Qualcomm’s second-generation Snapdragon 8 leading version. The storage solution is based on 12GB + 512GB, and the maximum optional 16GB + 1T. It is equipped with a 6.81-inch curved screen with 2K resolution and supports a variable refresh rate of 1-120Hz. In terms of images, its main camera, ultra-wide-angle and periscope telephoto are all 50 million pixels. In terms of battery life, the NIO Phone is equipped with a 5200mAh battery and supports 66W wired and 50W wireless flash charging. At the same time, the special project matches the NIO wireless car charging.

In terms of appearance design, NIO Phone refers to the skyline elements of the NIO brand, using nano-microcrystalline ceramics and environmentally friendly leather stitching on the material. In addition, a special version of EPedition has been launched, with red elements interspersed in the fuselage, which is different from the ordinary version in design language.

Image source: NIO

As an important medium for human-vehicle interaction, NIO has injected many software-level interaction shortcuts into NIO Phone.

According to reports, the NIO Phone integrates mobile phones and smart electric vehicles through NIO Link NIO panoramic interconnection technology. The phone is equipped with UWB ultra-wideband technology, which can replace car keys and support unlocking without electricity within 48 hours.

On the left side of the fuselage, NIO Phone sets a NIO Link car control key, which can be just a click away 30 driver interconnection functions, including quick view of vehicle status, parking position, complete vehicle unlocking lock, window lift, trunk opening, air conditioning remote adjustment, etc., in the case of mobile phone without network, it can also realize unlocking, flashing horn, vehicle summoning, remote parking and other functions.

In terms of in-car control, Li Bin mentioned that the NIO Phone can be combined with in-car sensors to identify the user’s location and present a car control card interface with different functions based on the driver’s seat, passenger seat, or rear seat.

Li Bin believes that this reflects the original intention of NIO Phone’s design. "In addition to these functions that can be perceived more quickly, it is more about the seamless information flow and relay at the bottom of the software."

For example, NIO Phone has a more detailed understanding of human-vehicle interaction, such as the navigation route relay, which allows users to set a destination and choose a driving route on their mobile phone. After getting on the bus, it will automatically switch to the car-side navigation, and there is no need to perform additional operations on the car. For example, the navigation clipboard relay can automatically pop up and push on the car’s central control screen according to the location text copied by the user on the mobile phone, and the user can enter the navigation after clicking. It should be pointed out that these operations will not go to the cloud, ensuring the privacy and security of user data.

The Inter-App communications application of the mobile phone and the smart cockpit is the key breakthrough direction of this mobile phone. In addition to the aforementioned functions, the NIO Phone currently also has a panoramic application function, namely "Sky Window". After this function is turned on, a separate phone will run on the central control screen of the vehicle, supporting the parallel operation of the central control screen and the mobile phone dual applications. "Windows is not a simple screen projection, these two screens can run different programs in parallel, which is very different," Li Bin said.

For business scenarios, when users use the super conference, they can automatically transfer to the car after boarding the car, and can also call the in-car hardware (such as cameras). In terms of entertainment scenarios, NIO Link games can also be synchronized to the central control large screen to play.

For more systematic privacy and security issues, NIO said that the NIO Phone’s NIO self-developed SkyUI system provides 0 system advertisements, 0 commercial pre-installation, and only local processing of sensitive data. On cloud data protection, NIO Phone adopts multi-key encryption protection, and data and keys are stored separately.

According to reports, the 12GB + 512GB version of the mobile phone is priced at 6499 yuan, the 12GB + 1TB version is priced at 6899 yuan, and the EPedition 16GB + 1TB version is priced at 7499 yuan. It is currently only available in the NIO App Mall.

"Gold nine silver ten" is the peak season of the traditional car market. According to the data released by the Passenger Federation, the sales of new energy passenger vehicles in September increased by 23.0% year-on-year. The AITO Wenjie new M7, which has been listed for only a month, is undoubtedly the new favorite of the market. According to the official, Dading has broken through 60,000 units. While sales are hot, it also puts forward higher requirements for delivery. It is reported that in order to fully ensure the high-quality and fast delivery of the AITO Wenjie new M7, Sailis Automobile’s joint supply chain has invested 1 billion yuan and added more than 20,000 manpower.

Whether the supply chain can be effectively pulled and managed is the key to ensuring large-scale delivery and high-quality product delivery. Especially in the new energy automobile industry, a stable and efficient supply chain system is the guarantee of the quality, quantity and delivery efficiency of auto parts. This is reflected in some previous new power car companies. Due to the lack of deep cooperation foundation and experience, there may be unstable and uncontrollable risk factors in the supply chain in the face of extreme situations. For example, during the epidemic, there were even situations where the supply chain was tight and "dared not" to take orders, which limited the sales growth of car companies.

As one of the leading enterprises in the whole vehicle chain, Sailis Automobile has 20 years of vehicle manufacturing accumulation and excellent supply chain management capabilities, and uses the high-quality supply chain system as the foundation for the whole vehicle strength. Not only does it cooperate with Huawei’s cross-border business to build a smart car industry chain in depth, but also reaches strategic cooperation with many leading enterprises such as Ningde Times, Topu, Wencan, etc. Among them, Li’er, Huguang, Topu, etc. have settled in the local area to help the local industry strengthen and supplement the chain. Through forward-looking judgment of the industry and cooperation with many supply chain enterprises in advance, Sailis Automobile gathers the leading technologies of leading supply chain enterprises, and at the same time reduces the cost from procurement, production to after-sales services, promotes production efficiency and quality control, and builds a solid foundation for efficient and high-quality delivery.

Since the beginning of this year, the AITO Q & A series has been launched and delivered the M5 smart driving version and the new M7 series, which have been widely recognized by the market. In December, the flagship model AITO Q & A M9 will also be launched soon. Under the support of a complete supply chain system, Sailis Automobile promotes the strategy of large single products, and will seize a place in the fierce competition of new energy vehicles.

It is worth noting that the stock price of 601127.SH has continued to rise recently, and the market value has jumped by 100 billion yuan again. Cinda Securities’ latest research report said that it is optimistic about the rising profit space of Sailis, and pointed out that with the launch of AITO’s new M7 and M9, the company’s new energy vehicle sales are expected to achieve a significant increase.

Text/Wang Fangjie

With a swipe of the camera, Xu Jiayin appeared on the CCTV news screen, which was a report on the 2017 BRICS Business Forum. Xu Jiayin, wearing a red tie, sat in the first row behind the dignitaries, directly behind the top government. Obviously, this is not a position that ordinary entrepreneurs can get. In addition to the chairperson of the board of directors of China Evergrande, Xu Jiayin is also a member of the Standing Committee of the National Committee of the Chinese People’s Political Consultative Conference.

Mr. Xu’s political status has kept him very busy. On his public itinerary, he attended a meeting of the Standing Committee of the Chinese People’s Political Consultative Conference in Beijing before going to Xiamen for the BRICS meeting. Before that, he attended a "symposium on private enterprises studying and implementing the spirit of the National Financial Work Conference" held by the All-China Federation of Industry and Commerce. Only, he did not attend the half-year performance report of China Evergrande (03333.HK).

Originally, Xu Jiayin could have received a lot of congratulations at the half-year performance meeting. In addition to China Evergrande’s best performance in history, he himself surpassed Wang Jianlin to become the richest man in China’s real estate in July this year. As China Evergrande’s share price rises further, according to the latest data from Forbes, Xu Jiayin is the new richest man in China at a price of 39.10 billion US dollars, slightly higher than the second-place Pony Ma and the third-place Jack Ma.

It’s not that Xu Jiayin has never been the richest man. As early as 2009, the day China Evergrande went public, his net worth reached the top of China. But year after year, Evergrande has been playing the "game" of high debt and high leverage, with capital markets ranging from novelty to boredom to worry, and institutions like Citron shorting. According to the calculation of Xia Haijun, the president of China Evergrande, China Evergrande’s current price-to-earnings ratio is only 4-5 times, about half that of mainland real estate companies. "Evergrande’s stock is still far from reaching the right position," Xia Haijun said.

Since the beginning of this year, China Evergrande has started to deleverage significantly, and at the same time vigorously promoted Evergrande Real Estate’s backdoor listing in class A shares. Under the stimulus of multiple positive factors, the capital markets have expressed their support with practical actions. The company opened at HK $5.04 on January 3, 2017 and closed at HK $28.15 at noon on September 15. Xu Jiayin also once again topped the list of China’s richest people.

However, for a mature entrepreneur, the status of the richest person is no longer of great significance, just like the scale of a leading company. Xu Jiayin and Evergrande’s management need to continue to face the problem of how to keep a giant ship within a safe boundary.

A keen sense of smell

In a fashionable phrase, Xu Jiayin lacks freestyle. In the real estate circle, Sun Hongbin wears T-shirts and sneakers, and usually scolds the Three Character Classic when he is in a hurry. He is an "upright BOY"; Wang Jianlin roars at the company’s annual meeting that he has nothing like a "rock old cannon"; although Wang Shi is full of bourgeois delicacy, he will also be angry and become a beauty. Whether the reporter is in close contact or the public can feel the vividness of these characters through the computer screen. But Xu Jiayin is serious and serious. He is like a "veteran cadre" who is surrounded. You look at him, he looks at you, and they are separated by several layers.

But employees at China Evergrande are used to "the boss is such an old-fashioned person." They told reporters that the billionaire had not had access to a smartphone until recent years. The owner of a media advertising agency brought up a story in which Evergrande people approached them years ago to include a single page on Sina Finance’s Hong Kong stock channel, because the boss only used Sina Finance to watch stocks.

Xu Jiayin, a veteran cadre, is different from Wang Shi – "he will not get involved in politics in this life and the next", and different from Wang Jianlin – "close to the government and away from politics". He is very close to politics and well integrated. This of course attracted criticism from short-selling institutions for him. Citron once pointed out that it was very close to the **, but the accusation was ultimately unfounded. The other side of the coin is Xu’s keen grasp of policy. Just a little attention can be found that ** Evergrande’s strategy is almost in sync with the macroeconomic development strategy. The state expands the scale of Evergrande, and the state shrinks the scale of Evergrande.

At this performance meeting, China Evergrande announced a major strategic transformation, from the past scale priority to efficiency priority. To this end, the company adjusted the previous "three highs and one low" development model to "three lows and one high". The so-called "three highs and one low" means high debt, high leverage, high turnover and low cost, while "three lows and one high" means low debt, low leverage, low cost and high turnover. In this regard, Xia Haijun did not shy away: "China Evergrande’s measures are consistent with the country’s policy orientation of reducing debt and deleveraging."

Xu Jiayin was not among the speakers at the "Symposium on Private Enterprises Learning and Implementing the Spirit of the National Financial Work Conference" on August 23. Xu Lejiang, executive vice chairperson of the All-China Federation of Industry and Commerce, who presided over the symposium, named Xu Jiayin to talk about the experience of studying the National Financial Work Conference. Xu Jiayin said that from 2014 to 2016, Evergrande’s income was 130 billion yuan, 200 billion yuan and 370 billion yuan respectively, and this year it is expected to reach 500 billion yuan. Such rapid growth, no matter which enterprise, is basically a "three highs and one low" development model; now after the Central Financial Work Conference, enterprises must change to the "three lows and one high" model. Only in this way can they achieve long-term stable and healthy development of enterprises. Xu Lejiang joked in the exchange that Evergrande’s past development model should actually add a "high risk".

The guidance from the top is very direct, how can Xu Jiayin not hear the strings and know the elegance? In fact, with his keen sense of policy, there is no need for such a direct reminder at all. In the early years, under the background of policy encouragement to go global, many real estate companies adopted aggressive overseas expansion strategies. Now those overseas real estate projects that rely on domestic investors have become a problem for the company’s future, but China Evergrande has not gone abroad. Evergrande made it clear to reporters that Evergrande has no plans to invest overseas. "In the past 21 years, Evergrande has insisted on investing only in China, and has successfully realized the growth of the company in the dividend of China’s rapid economic development. We believe that this dividend is still very large, and Evergrande can continue to make great progress in it."

Of course, in addition to external factors, Evergrande’s slowdown has its own internal logic.

China Evergrande was founded in 1996 as a project that no one else wanted. That year, Vanke’s operating income exceeded 1 billion yuan, and R & F Real Estate’s sales revenue was about 60 million yuan. In the 20 years leading up to 2016, Evergrande has been playing the role of a chaser, from project companies to local companies, then to national companies, and finally became the world’s largest real estate company last year. Xia Haijun believes that to catch up with others, it must scale up. How can a small company overcome the disadvantage of insufficient capital base and achieve leap growth in scale? There is only one way – borrow more money. The money was deposited on the land, and as the value of the land far exceeded the financing cost, Evergrande became the "diamond in the crown".

But Xia Haijun knew that the development model of high debt was unsustainable. After all, the golden age of Chinese real estate had passed, and a large number of small and medium-sized real estate enterprises had disappeared, which showed that the simple and crude way of making money in the past was no longer feasible. The cost of land was getting higher and higher, and if the financing cost continued to rise, enterprises could only work for the government and banks.

China Hengda decided in the next three years, the scale of land reserves negative growth of 5% to 10% per year, to 50 million square meters per year of floor area calculation, about 10 million per year will reduce the land reserves, buy less land debt will decline, profits will be released.

　

This year, China Evergrande handed in the best report card since its listing. Its gross profit and net profit increased by about 200%. Due to the repayment of perpetual bonds, the net profit attributable to the company’s shareholders increased more than 8 times to 18.83 billion yuan. After the results were announced, the research reports of various brokerages concluded that it was "recommended to buy". "Shareholders don’t care how big we are, they only care about how much dividends we pay." Xia Haijun told the truth.

Slow down

Judging from the contract sales in the first half of this year, Evergrande is no longer the country’s leader, although it only took this position last year. In the first six months of this year, Evergrande achieved contract sales of 2440.9 billion yuan, slightly inferior to Country Garden’s 2889.1 billion yuan. "We have been the boss, and it is pointless to focus on this goal after this." Xia Haijun said, but he changed the topic and said: "It is useless to put other people’s rights and interests on your own side." This sentence smells of gunpowder. In the first half of 2017, according to the statistics of equity sales, China Evergrande ranked first in the country’s real estate enterprises, reaching 2291.6 billion yuan, surpassing Country Garden.

"Evergrande will no longer emphasize contract sales first, equity sales first, and profit first." Xia Haijun stressed that in response to this strategic adjustment, Xia said that China Evergrande’s consistent low-cost and high-turnover model will not change. "Real estate is bread, we are chefs, land is flour, and Evergrande took the cheapest flour a few years ago." Xia Haijun is quite proud of this. As China’s largest "landlord", China Evergrande currently has 276 million square meters of land reserves. The original value of this land is only 457.60 billion yuan, and the average floor price is 1,658 yuan/square meter. Of this land, 72.6% is located in first- and second-tier cities, and 27.4% is located in third-tier cities. It is well known that since the beginning of last year, China’s real estate market has started a new round of upward cycle, and the price of Evergrande projects has also risen along with the market. According to Xia’s introduction, the average price of Evergrande projects has risen from 8,800 yuan/square meter last year to more than 10,000 yuan/square meter. "The extra 1,200 yuan/square meter is profit," Xia Haijun said.

Xu Jiayin is also a professor of management at his alma mater, Wuhan University of Science and Technology. Many people think this is a false name. After all, Professor Xu studied metallurgy and has never talked about his management methods in public. But when you look closely at this company, you will find that it does have some unique management experience. For example, due to the long management radius of national real estate enterprises, many companies choose to fully delegate power to regional companies. However, China Evergrande adopts a tight group management model. The group directly controls all aspects of the project, planning and design, material supply, bidding, budget and final accounts, project management, quality management, sales, and property delivery. The role of regional companies is only implementation. Of course, this model is difficult to implement. This year, Evergrande Group needs to control and develop more than 8,000 buildings with more than 20 floors at the same time. But this has given birth to Evergrande’s standardized operation. In Xia Haijun’s opinion, no real estate company can surpass Evergrande in this regard. It has only three product lines, with a 5% share of high-end series – Evergrande Washington, a 70% share of rigid demand product series – Evergrande Oasis, Evergrande Yayuan, etc., and a 25% share of tourist real estate series – Evergrande Jinbi World. These products are distributed in 223 cities across the country, but each real estate with the same name looks almost identical.

Evergrande also has a unique management model, which Xu Jiayin regards as a magic weapon for maintaining long-term high growth – target plan management. "In management, usually target management and plan management are two separate chapters, Evergrande combines the two, and Evergrande’s plans are all targeted," Xu Jiayin said in an internal speech at the beginning of this year.

In Hengda Group, there is a unique department in the real estate industry – the management and supervision center. At first, there were only 10 people in this department, but now there are nearly 1,000 people, and the regional companies also have comprehensive planning departments. The two departments have formed a multi-level project plan management system, which is mainly responsible for maintaining the high-speed turnover of project development. According to Hengda, the company has detailed control over the project plan to every week, ensuring that the opening sales are opened within half a year after the land is acquired. Unless there is a serious force majeure, the opening time is a dead order.

Evergrande is about to change the development model of high leverage and high debt. Before this year, few people could say how much money Evergrande had borrowed because of its high perpetual debt. According to the 2016 annual report, the net profit attributable to the holders of perpetual debt exceeded that attributed to the shareholders of the company. It was not until early July, when Evergrande announced that it had redeemed all perpetual bonds in June, that people learned that the size of this "hidden debt" was 112.90 billion yuan, and its disappearance caused China Evergrande’s full-scale net debt ratio (including perpetual bonds) to be sharply halved.

It is undeniable that China Evergrande is still a highly leveraged company, which may even be considered abnormally high by Xia Haijun himself. Its net debt ratio is 240%. Xia Haijun said that the net debt ratio will be reduced to 140% in one year, 100% in two years, and 70% in three years. After that, China Evergrande will maintain such a "normal company" debt ratio.

The Road Ahead

In fact, Evergrande’s net profit in the first half of the year could have been even higher. The company sold its stake in Vanke to Shenzhen Metro at a very low price, losing 7 billion yuan. Of course, as Xu Jiayin said, "all things are pleasant things to do". As we all know, Evergrande Real Estate Group is advancing the plan of backdoor Shenshenfang, and the group headquarters has also been relocated to Shenzhen. Xia Haijun revealed that the appraisal agency is revaluing Evergrande Real Estate’s land assets, and the price after the revaluation of the assets will determine the valuation of Evergrande Real Estate when it goes public. The relevant work is going very smoothly, and the company will soon welcome the third round of strategic investors. The scale of this round of financing is between 30 billion and 50 billion yuan. After the financing is completed, Hengda Real Estate will formally submit a statement to the Securities Supervision Commission.

Of course, there are many people who want to participate in the business of China’s largest landowner, and Evergrande Real Estate has the active option. Its shareholder list is shining, including CITIC, Zhongrong, CEFC, Shenzhen Industry Group, Shandong Expressway, Shenzhen Guangtian, etc. All are powerful central enterprises, state-owned enterprises, large Financial Institution Groups and strategic partners.

It is worth noting that the backdoor listing of class A shares is Evergrande Real Estate Group, while China Evergrande already owns four major sectors: real estate, finance, tourism and health. In recent years, China Evergrande has been trying to diversify. It has successively "fought" FMCG and finance, but the FMCG business was eventually divested, and the financial business was affected by policy changes. Now, tourism, which is in line with the direction of expanding domestic demand and upgrading consumption, is Evergrande’s key direction.

In 2016, the "Analysis Report on the Development Model and Investment Strategic Planning of China’s Theme Park Industry" released by the Prospective Industry Research Institute pointed out that 70% of domestic theme parks are in a state of loss, 20% are flat, and only 10% are profitable. About 150 billion yuan of funds are tied up in theme park investment. This situation can also be seen in the transaction between Wanda and Sunac. According to the original transaction structure, Wanda plans to sell the Wanda City project according to the registered capital base price, so that the average price of the saleable area of the project is only more than 1,000 yuan/square meter. Such a valuation method inevitably makes people feel that those theme parks that need to be held for a long time are a "big pit".

But Evergrande is also pushing ahead with plans for theme parks, known as Evergrande Children’s World, and suddenly there are 15. In the first quarter, Evergrande Travel Group inspected 28 theme parks around the world and finally selected 33 game projects, which will be 1.5 times the size of Disney.

Evergrande Children’s World will be the only fully indoor theme park in the world, which seems magical. Evergrande may need to build a very large dome, and people will probably fall down the rabbit hole like Alice through the entrance. But these theme parks will consume a huge investment. The investment of Shanghai Disneyland without a roof is 5.50 billion US dollars. China Evergrande has not disclosed the commercial estimates of the theme park project, but Xu Jiayin obviously values Children’s World very much. In January this year, he personally participated in the project planning seminar. Maybe the man with nearly 1.50 trillion assets just wants to create some happiness.

　　Today, the official Weibo of the Ministry of Foreign Affairs published a concise but intriguing statement: Foreign Minister Wang Yi’s official vehicles will use domestic Hongqi sedans from today. This is less than 20 days before the launch of the Hongqi H7.

　　In fact, the Red Flag is a model that has weathered great storms, in other words, it is also a portrayal of China’s industrial manufacturing. Before starting the article, it is worth briefly recalling the history of the Red Flag.

　　First, the history and current situation of the red flag

　　Founding and development period: 1958-1965

　　In 1958, the leaders hoped that China would have high-end cars and wanted to rewrite the history that Chinese people could not make high-end cars, so the Hongqi brand was born with honor.

　　It was not until 65 that Hongqi completed the accumulation from scratch and completed the initial accumulation of technology. Hongqi borrowed and imitated models mainly from the United States, and produced some sedans and inspection cars. The most classic model is the Hongqi CA72. Since then, the Hongqi CA770 high-end sedan has become a national-level courtesy car and a chief car above the Vice Premier of New China, becoming a veritable "national car".

　　Stagnation period:

　　During the Cultural Revolution that began in 1966, Hongqi CA72 was framed as a "belly car" due to the designer’s background and was persecuted.

　　From 1965 to 1970, Hongqi went from imitation to autonomy. However, due to the "movement", Hongqi CA72 was forced to stop production after only a few hundred were produced. Subsequently, Hongqi developed the CA770 model, whose engine was designed with reference to the Cadillac engine. This model then formed a large number of derivative models, including China’s first bulletproof car CA772. However, due to the "political movement", although Hongqi had the right model during this time, production was seriously affected.

　　Product lost period:

　　From 1970 to 1981, Hongqi went to the road of technological upgrading, but the product failed. In 1972, FAW put forward the goal that it must catch up with the world’s advanced sedan level. In 1975, it produced the world-class car CA774-4E, with curved glass for the side windows of the body, high-strength thin steel plates for the body, four-speed automatic transmission for the gearbox, independent front and rear suspension, radial tires, power steering, and disc braking system. But for "some reason", the model did not pass the review.

　　During the period of severe setbacks:

　　From ’81 to’ 87, Hongqi went on the road of overseas cooperation. In ’81, German cars already had the intention to enter China, and Hongqi stopped production, but the research and development work has not stopped. During this period, there were negotiations with Nissan, Ford, Chrysler, and Audi to find the possibility of cooperation in mass production. However, due to various reasons, the cooperation with various companies came to an end. During the period, Chrysler maliciously defrauded and suffered heavy losses.

　　From ’87 to’ 96, Hongqi once again went down the road of imitation. During these years, Hongqi imitated several foreign models, but for various reasons, they were not mass-produced. Overseas cooperation failed across the board, technicians were suppressed by managers, and the spirit of Hongqi had completely disappeared.

　　From 1996 to 2008, Hongqi began to produce new models by OEM. The CA7220 was produced by imitating the Audi 100, the CA7460 was produced by imitating the Lincoln City, and the Hongqi Century Star was produced by imitating the Audi 200. At first, the engine was changed, but later the headlights were too lazy to move, so the new model was directly replaced. During this time, Hongqi never developed again.

　　In 2008, Hongqi had a plan to revitalize Hongqi through independent research and development. It plans to produce a new model every year in the future, and it is self-service research and development. Last year, Hongqi H7 and L9 cars were seen at the auto show. On May 29 this year, Hongqi H7 was launched, priced 29.98-47 9,800.

　　In fact, after seeing the development history of Hongqi, I feel that Hongqi sedan was a microcosm of China’s industry from its independent research and development in the early stage, to being hit, and then to being in a slump. And when it came to the joint venture period, FAW Group relied on Volkswagen to live, and the 55-year-old Hongqi sedan did not have the spirit of the year. This can be seen from the sales volume of the last two years: only 2 were sold in 2011 and 127 in 2012. It is estimated that these are all customized production, processed from the prototype workshop, and the cost is not cheap.

　　Second, the red flag has the best opportunity

　　In recent years, independent brands have continued to impact the high-end market, such as SAIC Roewe, FAW Pentium, etc., but the official car market is still controlled by Germany and Japan. Although they have surpassed Japanese and Korean mid-sized cars in some technologies and performance, the market response is still poor. If independent brand mid-sized cars can make a difference in the market, it will have strategic and positive significance for the growth of independent brands.

　　After talking about history, let’s talk about the current situation of the red flag. The foreign minister’s car was replaced by the red flag and published on social media, which is quite profound. Does this prove that the state supports the red flag car in full swing? In fact, since the first lady’s visit, many independent brands have entered the best era.

　　With the implementation of the "Double 18" official car purchase, automobile companies have also seen the potential of the official market. Hongqi, as the former boss, of course cannot be missed, so he started a series of plans: Zhang Xiaojun, the former executive deputy general manager of FAW-Volkswagen Audi Sales Division, who has served for 7 years, has become the general manager of FAW Car Sales Company, shouldering the heavy task of rebuilding the Hongqi brand. At the end of May this year, Hongqi’s high-end car H7 was launched. Enterprises are ready from the sales side and the product side, and the government has cleared the obstacles from the procurement side. This may be the best historical opportunity for Hongqi.

　　III. Can red flags make ideals fly?

　　Before Hongqi, there was no bright spot in technology, and the market positioning was in chaos. Hongqi is already a failed brand, which is an indisputable fact.

　　At the technical level, in recent years, Hongqi’s strategy has been entirely based on existing foreign products. Chassis, engine, on the basis of prototype cars, modified to avoid patents, which is also a common problem before all independent enterprises. H7 claims to be purely independent research and development, and I personally think it is basically a mature model.

　　Market level: Hongqi wants to copy Audi’s success in China too much, and everything is guided by Audi’s success precedent. Focusing on the high-end market, focusing on government procurement, hoping to promote this legendary brand from the top down. This can be seen from the executives transferred to Audi. There is a lack of luxury brands in the market for independent brands, and Hongqi happens to be a high-end government car. It has no choice but to take a detour a few years ago and make some four differences: technically pieced together, the market positioning is high or not, and the market positioning is not low. Home rental business government, where to use it is embarrassing. Now I finally woke up and started to focus on the high-end market. This strategy is also the only way out for Hongqi. If this strategy fails again, Hongqi can be said to never turn around.

　　FAW’s plan is that once the government’s top management adopts the Hongqi as an official car, Audi’s market position will change accordingly (I am skeptical of this), and the Hongqi car will be changed overnight due to the market downturn caused by the loss of its leading car position. Although this idea is a bit simple, the beneficiaries of this change are not only Hongqi cars, but also the market position of the entire independent brand B-class car, and even greatly benefit the public’s confidence in the independent brand.

　　But although the red flag is actively prepared, how to compete with Audi, BMW, Accord, Passat and other official cars? R & D, production, marketing, quality management, after-sales services, etc., are these red flags ready?

　　In general, the recognition of the official vehicle market will take time, and the market side is even more difficult. Not to mention the popularity of German, Japanese, and American products, in addition to mandatory documents, local support cannot be ignored. The only worry now is FAW’s system, efficiency, and marketing integration capabilities. In the next five years, if Hongqi cannot come up with independent and excellent technology and models that conform to official and business temperament, it may be time for the Hongqi brand to disappear.

　　Exchange email: yinxl2010@vip.163.com

　　Disclaimer: The author of this article is a columnist, and the views expressed in this article are personal and cannot be representative of Autohome.

　　The pictures in this article are from the Internet, thanks to the original author.

Cctv newsIt is obviously a red light, so it is a big difficulty for traffic management in China to break through it. Many people seem to suddenly become color blind as soon as they get to the traffic lights.

Everyone knows that it is illegal to run a red light, but almost everyone has run a red light. Why? Just because the illegal cost is low, few people are in charge, and even if it is broken, it is difficult to be found in time.

Capture the scene of running a red light.

However, with the development of face recognition technology, this management difficulty may be broken. Recently, some cities in Shandong and Jiangsu began to use face recognition systems at traffic intersections to capture pedestrians and non-motor vehicles running red lights and expose them on the spot. So far, the effect is not bad.

There is an electronic display screen at many intersections in Suqian, which is called the face recognition system for pedestrians running red lights. Once a pedestrian runs a red light, his image information and some personal information will be presented on the display screen in time, and the time difference between them is only about 10 seconds.

It takes only 10 seconds from running a red light to video exposure!

Just 10 seconds! This means that pedestrians just ran a red light and came across the road. As a result, they looked up and saw their own scene of running a red light.

Identifiable identity information

In addition to live playback, the traffic control department will also connect household registration information for exposure. At the intersection of century avenue and Hongzehu Road in downtown Suqian, the live pictures of citizens running red lights at this intersection in recent days are being scrolled on the big screen.

Xia Jianshe, deputy detachment leader of the traffic police detachment of Suqian Public Security Bureau: Everyone can see the display on the big screen. Some people will take the initiative to call our traffic control department after running a red light, and are willing to accept the punishment to ensure that they will not run a red light again. Let’s remove his photo. In the second way, we will take the initiative to contact him by comparing his contact information.

Xia Jianshe, deputy detachment leader of traffic police detachment of Suqian Public Security Bureau

The accuracy of face recognition at 10 intersections is over 90%

For pedestrians and non-motor vehicles who run red lights, the traffic control department will impose fines on 20 yuan and 50 yuan respectively. At present, Suqian has installed face recognition systems at 10 intersections, exposing 580 pedestrians and non-motor vehicles running red lights, and the accuracy of face recognition is over 90%.

SuqianInstall face recognition system at 10 intersections.

Not only capture evidence, but also identify identity information.

In Jinan, Shandong Province, the data in 2016 showed that road safety accidents caused by pedestrians accounted for 16% of all accidents; Road safety accidents caused by non-motor vehicles account for 33.4% of all accidents. Recently, Jinan has also started to use the face recognition system.

Not only capture evidence, but also identify identity information.

When the red light is on, if a pedestrian crosses the stop line, the system will automatically capture 4 photos, keep the video for 15 seconds, and intercept the head of the illegal person. This system can not only capture and collect evidence, but also identify the identity information of illegal personnel. Even at night, it can be clearly imaged.

In addition to a fine for running a red light, you will also be sent to the intersection for duty.

Since the face recognition system was put into use in Jinan in early May, more than 6,200 illegal acts of running a red light have been caught. In addition to fines, people who run red lights will also receive traffic safety education and be sent to intersections for duty.

Running a red light will be sent to the intersection for duty.

After nearly a month of rectification, the compliance rate of pedestrians and non-motor vehicles has been greatly improved. In the future, Jinan will install this system at about 50 major intersections in the city.　

The acceleration time of Mercedes-Benz E300 is 6.6 seconds per 100 kilometers, which can directly reflect the dynamic performance of the car.

Among the vehicles with the same displacement, the vehicles equipped with turbocharged engines usually perform better in the acceleration of 100 kilometers, because they have stronger power output and a wide maximum torque output range, so that vehicles can exert their best acceleration ability at low speeds.

As a mid-range model of Mercedes-Benz, E300 has been completely redesigned in appearance and interior.

It is equipped with the interior ambience lights of Mercedes-Benz S-Class models, which makes the lighting combination in the car more luxurious when the lighting system is turned on at night.

In addition, the headlights can automatically adjust the brightness according to the external environment, providing a smarter lighting experience.

Volvo pulled out of the pole star and its share price soared by 30%.

Volvo Car announced that it will no longer provide funds for Polar Star and plans to reduce its holdings. The reduced shares will be mainly taken over by Geely.

In the past, some analysts believed that Volvo held a large number of polar stars, which dragged down Volvo.

The market reaction confirmed this view, and Volvo’s share price soared just after the announcement.

Volvo pulled out and its share price soared.

Volvo Car (hereinafter referred to as Volvo) announced that it would stop blood transfusion to Polar Star and adjust its shares.

At present, Volvo is evaluating the distribution of shares in Polar Star to its shareholders, and Geely Sweden is the potential main recipient.

Some analysts believe that Geely will replace Volvo’s position as an important shareholder of Polar Star.

For Volvo’s reduction, Geely responded that it supports Volvo to concentrate resources on developing itself.

Geely also stated that it will continue to provide comprehensive business and financial support for Polar Star.

Geely also added that supporting Polar Star will not make Geely reduce its holdings of Volvo. This will be added, because only last month, Geely reduced its holdings of Volvo.

Volvo currently holds 48% of the shares of Polar Star. Some analysts once thought that holding such a high share was a burden for Volvo.

The market proved that this was the case. After Volvo announced its withdrawal from Polar Star, its share price once rose by 30%.

The share price of Polar Star once fell more than 15%, and its market value shrank by nearly 86% compared with the highest value.

The polar star, which just announced layoffs not long ago, is now worse, and the recent situation is in sharp contrast with Volvo.

Volvo is in a good situation, but Polar Star is in a bad situation.

On February 1st, Volvo released its performance report, which showed that its global sales in 2023 was 708,000 vehicles, driving the company’s revenue to increase by 21% year-on-year to 399.3 billion Swedish kronor (equivalent to about RMB 275.9 billion).

Excluding joint ventures and associated companies, the company’s basic operating profit is about 17.694 billion yuan, up 43% year-on-year.

What is even more rare is that the transformation results are also good:

Volvo sold 113,000 pure trams last year, up over 70% year-on-year, and the sales volume of plug-in hybrid vehicles was 152,000, up 10% year-on-year.

Simply calculate, the sales volume of Volvo’s new energy vehicles accounts for over 37.4% of the total sales volume.

Jim Ron, CEO of Volvo Cars, summed it up:

In 2023, Volvo’s revenue and profit reached new highs, which was an important milestone on the company’s transformation road.

In 2017, Polar Star, a joint venture between Volvo and Geely, did not perform well last year.

The annual sales volume was only 54,600 vehicles, and the total loss in the first three quarters was equivalent to RMB 5.27 billion.

Just announced 15% layoffs last week, saying that "the market is full of challenges", and it is necessary to adjust the business scale to cut costs and reduce blood transfusion of Geely and Volvo.

The poor performance of Polar Star is partly due to insufficient attention to the domestic market. The financial report in the first quarter of last year showed that its revenue share in China was only 1.4%.

Polar Star realized the problem, and in order to cater to the preferences of consumers in China, the new polar star 4 was designated as an SUV model.

In view of the local development in China, it was built on the vast platform of the same model SEA, the chassis was tuned by Volvo, and considering the intelligent competitiveness, Meizu’s Flyme Auto was installed on the car core.

It can be seen that Geely assembled the main battle for the battle of Polar Star 4.

In June 2022, the market value of IPO rushed to the pole star of nearly 197.3 billion yuan, which ushered in a dream start, but it was abandoned by "Swedish fellow villagers" less than two years later.

With the withdrawal of Volvo, the problem of polar star is more directly placed in front of Geely case. Geely has gained more direct equity, so it is necessary to try to make Polar Star shine again.

Editor in charge: Ruofeng

● Xiaomi 澎湃 OS intelligent cabin system can realize cross-end interaction.

In terms of intelligent cabin hardware, the SU7 center console includes three pieces of screen hardware:

1. 56-inch HUD head-up display (10°x3.6° wide viewing angle, 1500: 1 contrast, 13000 nits brightness)

2. Display system of overturning instrument with 7.1-inch screen.

3. 16.1-inch 3K large screen (aspect ratio 16 to 10, 91.7% screen ratio, 1024-level dynamic dimming)

　　The intelligent cabin system is built with the latest and strongest car gauge chip in the current production car.Qualcomm Snapdragon 8295, the computing power is up to 30TOPS of ops. System software is Xiaomi’s strong point, equipped with Xiaomi’s own research.澉湃 OS(Xiaomi HyperOS) system, has the characteristics of fast start-up, fast upgrade and convenient operation. Based on Xiaomi’s strong consumer electronics product ecology, SU7 also has a strong interconnected ecology, spanning many aspects of people, cars and homes. The system also specially considers the security of accounts. When logging in different user accounts, the self-defined layouts (desktop layout, sitting posture, driving habits, etc.) of each account are independent and invisible to each other, and the private data will be automatically isolated when the vehicle is sent for repair, so that the staff cannot view or call the information. The system logically supports the flexible framework and the adjustment of window size and position. In addition, the co-pilot can also slide down the control center from the right side to directly adjust the co-pilot seat and air conditioner. Rapid response is also a major feature of the intelligent cabin system. 澎湃 OS supports a 1.49-second cold start, and it takes about 3 minutes and 30 minutes to upgrade the OTA package and the whole car package respectively.

　　In terms of the interconnection between people and vehicles, 澎湃 OS system supports mobile phone cross-terminal screen projection, and mobile phone applications can be directly projected on the central control screen to realize functions such as short video brushing, web browsing and online conference. A standardized interface is preset behind the driver and passenger, which can be externally connected with devices such as Xiaomi tablet or Apple iPad. After the Xiaomi tablet and Apple iPad are connected, they can continuously supply power through the 22.5W magnetic interface. At the same time, the tablet can also be connected to the car machine to directly control some hardware on the car, including more than 30 car control functions such as navigation, seat and air conditioning. The standardized interface is not limited to flat plates, but also can be externally connected with equipment such as car hangers with a maximum load of 20 kg. In order to take care of Apple users, 澎湃 OS fully supports wireless CarPlay handcart interconnection, and can realize audio and video circulation based on AirPlay.

　　In terms of car-home interconnection, SU7 can realize remote control of 1,000+meters of home equipment by means of secret-free connection with the same account, and even support the setting of automatic scene linkage, so as to quickly adjust the air conditioning temperature at home and turn on the lights when driving home from work. Using the magnetic interface around the central control panel, SU7 also prepared a special physical keyboard for the control panel and an aromatherapy system. At the same time, Xiaomi Ecology will be opened to a third party to realize the status reminder of child safety seats (whether to fasten seat belts) and call Xiaomi flat-panel camera (check the status of children in the back row).

● Motor: 21,000 rpm super motor has been put into mass production, and the speed exceeds Model Slaid.

　　(|) There are two power versions, the 668km single-motor rear-drive version and the 800km dual-motor four-wheel drive Max version. The two cars are slightly different in hardware configuration and power parameters. In terms of motors, the rear-drive is equipped with Xiaomi Super Motor V6 (United Automotive Electronics), and the Max (four-wheel drive) is the Xiaomi Super Motor V6s of UMC. Both motors have the highest speed of 21000rpm. However, in terms of motor speed, the "20000+ Club" has many rivals, including Model Slaid (20000 rpm), Zhijie S7 (22000rpm released from Huawei DriveONE production car) and Krypton 001 FR(21000rpm). The speed of Xiaomi super motors V6 and V6s has reached the leading level in the industry.

　　In terms of power parameters, the V6 motor with single motor version has a maximum power of 299Ps(220kW), a peak torque of 400N·m, an acceleration time of 5.28s from 0 to 100 km/h and a maximum speed of 210 km/h.. The dual-motor four-wheel drive version uses the V6s super motor. The maximum power of a single motor is 374Ps(275kW), the peak torque is 500N·m, and the power density is 6.78kW/kg. After the combination of two motors, the total power of Xiaomi SU7 Max system is 673Ps(495kW), the total peak torque of the system is 838N·m, the time of 0-100km/h is 2.78s, and the maximum speed is 265 km/h. The parameter performance is better than that of Model S dual-motor all-wheel drive version (corresponding parameters 3.2s and 250km/h), but lower than that of Plaid version (corresponding parameters 2.1s and 350km/h).

　　Considering that the Max version deliberately sets the Boost mode button on the steering wheel (the maximum torque output lasts for 20 seconds) and sets the ejection start mode in the driving mode, I guess the strongest state can only be turned on in a specific mode. After all, it is very likely to cause danger if people who are unprepared are driven by such rapid acceleration. In addition, SU7 also provides users with an infinitely adjustable driving mode, including 10 adjustable items, and personalized settings can be uploaded to Xiaomi community to share with other riders.

　　At the press conference, Mr. Lei also announced the next-generation super motor developed by Xiaomi: V8s. At the press conference, it was revealed that the motor has been mass-produced and it is planned to be put on the train in 2025. Compared with V6 and V6s, V8s uses silicon carbide electronic control module, with the highest speed of 27000rpm, the maximum motor power further increased to 578Ps(425kW), the peak torque of 635N·m, and the highest efficiency of 98.11%. The power density is 10.14kW/kg.

　　In order to withstand ultra-high speed, the rotor is made of a new generation of 960MPa silicon steel material, and the idea of "stepped" design of rotor silicon steel sheet is adopted. At the same time, in order to improve the temperature control ability and prevent overheating at high speed, the V8s super motor also adopts two-way all-oil cooling technology, including the design of stator double-cycle three-dimensional oil circuit and rotor S-type oil circuit. At the meeting, it was even revealed that a super motor is still in the pre-research stage of technology, which uses laser winding rotor technology and has a maximum rotation speed of 35000rpm in the laboratory environment.

　　In the research and development of high-speed motors, the technical routes adopted by different brands are slightly different. For example, Model Slaid motor uses carbon-coated motor rotor technology, and Huawei DriveONE uses silicon steel sheets as the rotor of Xiaomi Super Motor.

"It should have started production, but not long ago I heard a voice coming from a distance." A few days ago, a person working near the Xiaomi automobile production base said in an interview with reporters.

A few days ago, the reporter visited Xiaomi Automobile Factory in Beijing Economic Development Zone and saw that the production plant had begun to take shape. There is Xiaomi’s LOGO on the office building, and occasionally big trucks and yellow engineering vehicles pass by.

Xiaomi Automobile Production Base Source: Photojournalist Li Xing

Waiting for the dock staff to visit at the gate of Xiaomi automobile factory
Zhang Hai (pseudonym), a component supplier, told reporters that the first phase of Xiaomi Automobile Factory, the four major factories of Xiaomi Automobile Factory, built production workshops (stamping, welding, painting and assembly) and started small-batch trial production. The manufactured car is parked in the assembly workshop.

Since Lei Jun, founder, chairman and CEO of Xiaomi Group, announced Xiaomi’s entry into the smart car industry, the dynamics of Xiaomi Automobile have attracted much attention. An insider who asked not to be named said in an interview that Xiaomi Automobile will start mass production next month (December) and start selling early next year (February). Previously, Lei Jun said that Xiaomi’s first car will be mass-produced in the first half of 2024.

The confidentiality system of the factory is strict, and suppliers queue up to visit.

For a long time, Xiaomi car has been quite secretive because of its high degree of confidentiality. "When we enter the factory, we are forbidden to use tools such as mobile phones and cannot disclose any information." Zhang Hai told reporters.

During the visit, the reporter also found that Xiaomi Automobile Factory is surrounded by green iron sheets and stone walls. Only the north gate is reserved as the entrance and exit, and strict inspection is required when entering.

The security guard at the entrance of Xiaomi automobile told the reporter that foreigners who need to enter the factory should not only scan and register the QR code at the security booth at the door and register the visitor information, but also contact the internal staff Xiaomi to automatically come out and guide them before they enter. "The internal confidentiality system of Xiaomi Automobile is very strict, and we have to go through this process every time we come here." Another component supplier waiting for internal employees at the gate of Xiaomi Automobile Factory also said.

Suppliers queue up at the door to register. Source: Reporter Li Xing

At the north gate of Xiaomi Automobile, the reporter saw nearly 20 people scanning the QR code to register at the door, waiting for contact. To choose. "Most of us are suppliers of Xiaomi auto parts, some have reached cooperation, and some are going to Xiaomi Auto to explore and seek possible cooperation." Zhang Hai said.

Rong Fang (pseudonym), who is also a supplier of Xiaomi Automobile, told reporters that he dropped by Xiaomi Automobile Factory after attending the closed meeting of Xiaomi Automobile. "Xiaomi Auto’s information confidentiality system is particularly strict. The company representatives who participated in Xiaomi’s closed-door meeting signed a confidentiality agreement and could not disclose any information released at the meeting to the outside world." Rong Fang said.

According to public information, on November 8, Xiaomi held a closed-door partner meeting in Xiaomi Science and Technology Park. Participants are all major buyers of Xiaomi Automobile, including Xiaomi mobile phone and automobile supply chain business. This closed-door meeting is only for invited people, and mobile phones, computers and other electronic equipment are not allowed in the meeting room.

Thirteen. In November, the relevant person in charge of Xiaomi Group also said in an interview that the only information that can be disclosed to the outside world for Xiaomi Automobile is the mass production time of the first car (that is, the first half of the year). 2024).

Trial production of dozens of new cars

According to the plan, Xiaomi Automobile Factory will be built in two phases. The first phase covers an area of about 720,000 square meters with an annual production capacity of 150,000 vehicles. It will be completed in June 2023; The first phase project is expected to start in 2024 and be completed in 2025.

According to public information, the related factories of the first phase of Xiaomi Automobile Factory passed the acceptance on June 12. The reporter saw in front of Xiaomi Automobile Factory that the land to be developed and developed in the factory was separated from the completed factories and office buildings, and marked with "No.1". 1 to 5, barbed wire. "In addition to the factory building, Xiaomi Automobile Factory has also set up an internal low-speed test site for the trial production of vehicles." Zhang Hai told reporters.

Around Xiaomi Automobile Factory Image Source: Photographed by Li Xing reporter

According to the above-mentioned insider who asked not to be named, Xiaomi Automobile Factory has started trial production in small batches for some time and is currently producing vehicles. Dozens of cars. "The factory will start mass production at the end of this year to prepare for the launch of the model in February next year." An insider who asked not to be named said.

A few days ago, a detailed picture of the chassis of Xiaomi’s first model was exposed online. From the spy photos, the overall design of the new car is fashionable, and the popular hidden door handle may be adopted. On the back, you can see the arc shape of the taillights.

"From the design point of view, the new car is a car, very similar to Tucki P7." The above-mentioned insider who asked not to be named said. Zhang Hai also said that judging from the appearance of the white body parked in the factory, Xiaomi’s first car may be a "sports car-like" car.

Hu Zhengnan, who is in charge of Xiaomi’s auto-related business, posted a message in his personal Weibo: "Hey! It’s hard to protect myself from it, and now I have a headache. What if we just start selling? "

Guo Ming, an analyst at Tianfeng International Securities, believes that the key selling points of Xiaomi’s first model will focus on autonomous driving technology, software ecology, 800V fast charging and power configuration, and the price is expected to be below 300,000. "After the first Xiaomi model is listed in 2024, it is expected that the shipment will be 50,000 to 60,000 units." Guo Ming is full of confidence.

"Birth card" may appear.

Although the mass production of the time node is confirmed, there is no news that there is a problem at present.

"Xiaomi Automobile must use its own production qualification. The group has invested so much money (coming in) that it is impossible to produce with the qualifications of others. " A number of Xiaomi auto parts suppliers told national business daily.

According to Reuters, Xiaomi was approved by the National Development and Reform Commission to produce electric vehicles in August this year, but it still needs the approval of the Ministry of Industry and Information Technology. However, the news has not been officially confirmed. The reporter also inquired about Xiaomi Group many times, but did not get a reply.

The person in charge of the new energy automobile company, who asked not to be named, told reporters that one of the important prerequisites for automobile enterprises to obtain the production qualification of new energy vehicles is to have their own production plants. Xiaomi Automobile has already met this condition, which may be just a problem. "There is still more than half a year before mass production," Xiaomi Automobile revealed. It is not impossible for Xiaomi Automobile to obtain (production) qualification during this period. The CEO of the above-mentioned new energy automobile company, who asked not to be named, said.

It should be noted that it has recently been reported that Xiaomi Automobile has contacted Jianghuai Automobile, Chery Automobile, Beiqi Blue Xiaomi Automobile and Beiqi Blue Valley to make further progress in cooperation, and both parties are interested in further negotiations. In this regard, Xiaomi Automobile related person said that for the person in charge of Beiqi Blue Valley, he only replied to the reporter: "We have not received relevant news internally."

"In theory, Xiaomi Automobile has its own factory and does not need OEM production from other companies. Beiqi Zhenjiang Blue Valley Factory will produce four models at the same time in 2024, and its smart selection cooperation model with Huawei will also have to transform the Futian factory for production. " An insider close to Beiqi Blue Valley told reporters.

In addition, it has recently been reported that Haima Automobile and Xiaomi Automobile have reached a cooperation. In this regard, Haima Automobile said on the interactive platform that the company has no cooperation with Xiaomi Automobile at present. Xiaomi automobile’s news about automobile cooperation. "We don’t know the news." The relevant person in charge of Haima Automobile responded to the reporter.

However, the management of the above-mentioned new energy automobile company, who asked not to be named, believes that Xiaomi Automobile is likely to find other automobile companies to cooperate in production, but will use its own production qualifications. "Even if Xiaomi Car Factory can be put into production quickly next year, there will still be a process of increasing production capacity." The sales target set by Lei Jun is that the production capacity of Xiaomi Automobile in June 2024 is 100,000 units, and it is difficult for the new factory to reach this production capacity quickly. The above-mentioned unnamed executives of new energy automobile companies analyzed this.

The new car of Xiaomi Automobile will be listed in February next year. Data Map Source: vision china

According to Lei Jun’s plan, the first batch of Xiaomi cars will sell 100,000 vehicles within one year and deliver 900,000 vehicles in the next three years, thus "entering the first camp in the industry in 2024". This means that from 2025 to 2027, Xiaomi Automobile needs an annual production capacity of at least 300,000 vehicles.

"Xiaomi Auto’s contact with other car companies to solve the existing capacity problem is a strategy based on its long-term sales target, which can alleviate the subsequent capacity shortage of Xiaomi Auto to some extent. The management of the above-mentioned new energy automobile company, who asked not to be named, believes.

All photos and parameters of Xiaomi Automobile are made public, and the rear part is "Beijing Xiaomi".

According to the official opinion of the website of the Ministry of Industry and Information Technology, on November 15th, the Ministry of Industry and Information Technology released the announcement of road motor vehicle manufacturers and products (No.377 series) and the catalogue of energy-saving and new energy-using vehicles enjoying the preferential treatment of vehicle and vessel tax (No.56 series).The two Xiaomi cars on the market are all pure electric vehicles of this brand.

According to public information, Xiaomi Automobile is a brand of Xiaomi products, a pure electric car, and a manufacturer.Release Xiaomi Automobile for BAIC Group-Road Vehicle Co., Ltd.

Photo, the picture shows the rear logo of Xiaomi automobile "Beijing Xiaomi", and the millet model "BJ7000MBEVR2" with a wheelbase of 3000mm uses lithium iron phosphate battery, which is provided by the supplier and BYD subsidiary; The motor is produced by United Automotive Electronics Co., Ltd., and the driving motor power is 220kW.

Another Xiaomi car model "BJ7000MBEVA1" uses ternary lithium battery, and the supplier is Contemporary Amperex Technology Co., Limited.

Various parameter information published on the website of the Ministry of Industry and Information Technology

　　International Online auto channel News: 190,000 cars, the Han family, as BYD’s car product, has crossed a market milestone in the past March. Since it was listed for 20 months, its performance has been impeccable. Facing the high expectations of the market, it has handed over many nearly perfect sales answers one after another.

　　Behind the achievements, part of it is attributed to the wave of "new four modernizations" of automobiles. New energy vehicles are in the best era, which provides opportunities and confidence for BYD, the industry leader.

　　After the official announcement of stopping the production of fuel vehicles in a drastic way, the newly evolved flagship car of BYD Han family was listed in the public eye on April 10, and I believe many people have been looking forward to it for a long time.

　　The battery life of Han EV Chuangshi pure electric car increased to 715km；; Han EV Qian Shan Cui limited edition national tide culture self-confidence; Han DM-i can be oil and electricity; Subversion performance of Chinese DM-P. Four brand-new advanced models have formed an unprecedented super matrix in the medium and large car market, and the price range and target population have been further expanded. It is bound to achieve the penetration and breakthrough of China automobile brand into the luxury market occupied by joint venture brands with the advantages of new energy technology, and accelerate the market share of traditional fuel vehicles in the past.

　　Why is the product strength of BYD Han family more and more "invincible"? How does BYD realize the continuous evolution of explosive products to the high end? The answer may be in the following four keywords.

　　More luxurious in China.

　　The advanced core of BYD’s Han Yan value is reflected in the perfect integration of traditional culture and modern luxury, without losing low-key luxury.

　　On the basis of the design language of "Longyan Aesthetics" created by BYD’s global design director Wolfgang Eiger, the front face, taillights and vehicle design of the Han family are once again elaborately crafted, showing the elegance and smoothness of a new generation of Longyan flagship coupe.

　　In addition to the brand-new penetrating Chinese knot taillights that incorporate the essence of Chinese culture, the limited edition design of Han EV Qian Shan Cui is amazing. The name of Qian Shan Cui is taken from the poem in Cheng Ju’s Three Peaks Cottage — — "Rain washes Qian Shan’s greenery, and the paddy field and the pine stream have been struggling." The turquoise tone of landscape paintings is rich and profound, and the colors under the illumination are bright and bright. At the same time, it complements the high and cold color matching with a series of exclusive exterior interior sports kits, and the intelligent fragrance with thick makeup and light touch adds a touch of elegance.

　　The interior design extracts the arrangement of the word "Pin" from the ancient buildings in China, so that the whole interior creates a sense of encirclement, while emphasizing the advanced sense of spatial layering. The dragon elements such as the luxurious seats with dragon scales interpret the Chinese fashion atmosphere, and the warm and restrained purple carbon fiber interior is full of artistic atmosphere.

　　On the whole, BYD has created a Han family with a luxurious world outlook, which is highly recognized by mainstream aesthetics and has a unique symbol of China culture. It can’t help but make people feel that "Hua Liu" is the top stream, reflecting strong national self-confidence.

　　More "fragrant" performance

　　As a leader of new energy vehicles, BYD has always adhered to the development concept of "technology is king, innovation is the foundation", and it is the only enterprise in the world that has mastered the core technologies of new energy vehicle chips, batteries, motors, electronic control and charging facilities, and vehicle manufacturing.

　　The empowerment of many core technologies is the capital for the Han family to sell well for a long time. Relying on major technological breakthroughs such as blade battery, DM-i super hybrid, DM-p, and equipped with three power systems including EV, DM-i and DM-p, the evolved Han family achieved a further improvement in performance and efficiency, and solved many travel pain points and needs.

　　First of all, let’s look at the Han EV Genesis Edition. The comprehensive maximum torque of the new car system is as high as 700N·m, which is almost comparable to the performance of the V10 engine. The four-wheel drive version only needs 3.9s for zero acceleration. With the support of high-efficiency heat pump air conditioning in wide temperature range and battery direct cooling and direct heating technology, the CLTC battery life of Han EV Genesis Edition is as high as 715km, and the charging rate is increased to 150km at most when charging for 10 minutes, and the super fast charging from 30% to 80% can be completed in 30 minutes, so that the user’s travel radius is significantly improved, and the pain points of low-temperature battery life and charging efficiency are solved.

　　Different from the single configuration of Han DM in the past, this time BYD provided the dual options of Han DM-i focusing on energy saving and Han DM-p focusing on performance, creating a new experience of plug-in hybrid cars.

　　Han DM-i is powered by super hybrid technology, equipped with core components such as Xiaoyun-Plug-in special turbocharged 1.5Ti high-efficiency engine with thermal efficiency as high as 40.12%, EHS electric hybrid system, DM-i super hybrid special power blade battery, etc., which subverts the traditional oil-based hybrid technology architecture. The fuel consumption of NEDC is as low as 4.2L per 100 km, the comprehensive cruising range of NEDC is as high as 1,300 km, and the zero-speed acceleration only takes 7.9s This set of endurance, performance and fuel consumption data makes Han DM-i one of the best choices in the 200,000-300,000 class car market.

　　Han DM-p can be described as both performance and efficiency, which has almost refreshed the new height of luxury cars. In addition to the engine, it is equipped with front and rear dual motors with a comprehensive maximum power of 360kW and a maximum torque of 675N·m, with an acceleration of 3.7s at zero speed, a fuel consumption of 5.2L at a power loss of 100 km for NEDC, and a pure battery life of 202km for NEDC. Han DM-p has the strength to break the market pattern of 300,000-class luxury cars in the future.

　　According to the current situation, a small number of China automobile brands may be able to seize some high-end market share, but it is still difficult to achieve a big breakthrough. The evolution of Han family products has opened a door for entering the high-end market, and making the product cost-effective is the key to open this door.

　　Science and technology support high-end

　　In order to attract more BBA and new high-end consumer groups, BYD must come up with a better user experience, especially intelligence.

　　BYD has DiPilot in the field of intelligent driving and DiLink in the field of intelligent cockpit. The intelligent standard of Han family emphasizes the safety and openness of the whole scene, from steady and reliable to gradually leading. This time, the Han family’s intelligent driving assistance and intelligent cockpit have been fully upgraded.

　　The DiPilot intelligent driving assistance system is equipped with 24 sensors at most, including 12 ultrasonic radars +5 millimeter-wave radars +4 panoramic cameras +1 intelligent driving high-perception camera +1 Eps torque sensor +1 DMS driver status monitoring camera, reaching the level of L2.5, and the functions of driving assistance on expressway, emergency lane keeping assistance and intelligent comity are greatly improved.

　　DiLink 4.0(5G) intelligent network connection system has a brand-new UI design and customized APP. It is equipped with 5G chips to increase the speed by over 10 times, and the dual-frequency positioning accuracy can be as accurate as 1 meter, and it supports intelligent voice interaction. In addition to the Han DM-i 121KM distinguished model, the whole system is equipped with HiFi-class customized Dana audio, and at the same time supports the remote upgrade of OTA of the whole vehicle to create a smarter, more efficient and more humane intelligent cockpit.

　　The intelligent technology that does not sell futures has successfully landed on the product side, and the practical experience brought by BYD Han to users is unmatched by many cars of the same class.

　　The safety of tempering.

　　Safety is the primary pain point for consumers to buy new energy vehicles. In turn, this is actually one of the most prominent features of BYD Han.

　　From all kinds of rigorous tests in the R&D process, to blade batteries with high-temperature "ceramic battery" technology, to multiple active and passive safety functions and material laying, and then to diversified cockpit safety guarantee, BYD’s full-dimensional safety performance was finally achieved, and its high score passed C-NCAP "five-star safety certification" and C-IASI three "GOOD" double certifications.

　　For the car health that users are generally concerned about, BYD Han adopts the "baby-grade" painting and refreshing process, reaching the level of European standard 3.0. The green clean mode and remote high-temperature disinfection and sterilization mode bring safer fresh breath.

　　Han family products also add W-HUD head-up display in the aspect of active safety. The larger imaging size and brightness can significantly improve driving safety, while DMS driver monitoring can carry out fatigue detection, distraction detection and long-term driving detection, and remind drivers through multimedia, instrument icon text and language.

　　Based on the performance of key products in the above four aspects: luxury, performance, intelligence and safety, the brand appeal of BYD Han family is also growing positively, and the user group is constantly expanding.

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　　Previously, BYD revealed that the cumulative orders of Han DM-i and Han DM-p had exceeded 12,098 vehicles in just 10 hours when the pre-sale was opened. After the launch of four new cars, the monthly sales volume of the Han family is expected to be 20,000.

　　From the product evolution of the Han family, we have seen the multi-dimensional qualitative change of BYD at the level of technology, products and market, which is also the basis for BYD to become the first fuel vehicle company in the world to stop production. As Wang Chuanfu, chairman of BYD, said at the performance briefing of the 2021 annual report: "With the introduction of DM-i and blade batteries, especially a turning point product like Han EV, BYD’s brand should be said to be different from before." (Text: Yang Xiaohong Figure: BYD)