Returning home to plant rattan pepper to drive villagers to generate income — —

　　□ Sichuan Online Reporter Deng Sihua Song Kaiwen Yu Rubo

　　On the morning of January 16th, on a barren slope not far from the village road, bulldozers rumbled and dug up red land, and villagers were busy cleaning up roots and weeds … …

　　After this land is sorted out, it will become a part of the rattan pepper planting park in Yongtai Town. "Before the Spring Festival to sort out the land, seedlings. Germination in February, germination in March, flowering in April, and fruiting in July. " Tang Morality, a returning entrepreneur, is full of confidence in planting rattan pepper.

　　As a populous county and a labor export county, Zhongjiang County has introduced a number of policies and measures in recent years to attract talents to return home to start businesses, and Tang Morality is one of them. Returning home to start a business has activated the land that has been abandoned for many years and increased the opportunities for rural employment and income increase. "They brought back capital, industries and markets, brought all kinds of resources, and brought us hope for rural revitalization." Huang Zhen, Party Secretary of Yongtai Town, said.

　　"The villagers can see the benefits"

　　On the same day, while the sun was shining, Tang Morality decided to do everything that could be done years ago.

　　After urging the completed people to tidy up the land in Jinqiao Village, he rushed to Shiba Village to explain pruning skills to more than 10 villagers who were busy in the field. Here, his rattan pepper garden has developed more than 400 mu, and the seedlings planted last year have been half a meter high, and will enter a high-yield period in about 5 years. "The taste of rattan pepper has been accepted by all kinds of cuisines and cuisines, and the market prospect is broader." At present, Tang Morality has invested more than 3 million yuan, and will continue to invest more in the later period.

　　After busy working in the field, he invited the workers to the courtyard of his second brother’s house to settle the salary in December 2019 on the spot and distribute more than 40,000 yuan in cash to nearly 20 people. Later, a dam banquet was held in the yard, and Tang Morality called workers and villagers to have a family reunion dinner. Meng Yinlong, a villager, rammed earth in the Tengjiao Park and earned more than 10,000 yuan. He smiled and said, "Mr. Tang has come back, and this reunion dinner has been really eaten."

　　"At present, there are more than 20 villagers who have been working for a long time in the rattan pepper garden. At the peak of the employment of seedlings and picking, more than 200 people will be absorbed every day. " Tang Morality said that the wages were settled in the same month, plus the land transfer fee, "the villagers can see the benefits."

　　"Affordable" is obvious. Shiba village has planted more than 400 acres of rattan pepper trees, and two-thirds of it was abandoned in the past. "One-third of the land is planted with corn, and one acre can only receive one season a year, with only 700 yuan of income." Yang Quyong, the branch secretary of Shiba Village, said that the rattan pepper garden has just started and there is no income yet, but Tang Morality has planted cash crops such as soybeans in the field, with an income of more than 3,000 yuan per mu.

　　Yang Sifu, a villager in Shiba Village, also works outside the home all the year round. He has invested 10,000 yuan to plant more than 4 mu of rattan pepper with Tang Morality. Last year, the income from intercropping soybeans has reached more than 5,000 yuan. Yang Sifu smiled and said, "Money is definitely not a loss."

　　"When the rattan pepper is listed in high yield, if the market is good, the yield per mu can reach 10,000 yuan." Tang Morality said that he hopes to make the rattan pepper industry bigger and stronger, which will be more driving. "‘ Company+farmer ’ , joint-stock system and other forms, we all have to try. "

　　"There is hope in the countryside"

　　"I have no culture, but I always have feelings for my hometown." When it comes to returning home to start a business, Tang’s moral words reveal rationality. Tang’s morality is very clear, and the project is the key to returning home to start a business. "It’s not good to have a passion, especially in agriculture."

　　In 1988, when he was only 15 years old, Tang Daode went out to work. In 2000, his family began to take root in Xi ‘an, and he still runs his own decoration company and hotel.

　　When I return home to start a business, my family and friends don’t quite understand: "According to the business and assets outside, my family doesn’t have to worry about food and clothing, so why bother?"

　　Tang Morality said that it is not blind to "invest in agriculture in my hometown". Around 2012, he thought about going back to Zhongjiang to "do something", and kept consulting materials and visiting friends for several years. Later, Tang Morality realized that Yangling, where he was located, was an important agricultural town, and held the "China Yangling Agricultural High-tech Achievements Expo" every year, while his hometown was also a big agricultural county. His thoughts suddenly became clear, so he went to the Agricultural Fair every year to learn about it. The company that Tang Morality often cooperates with has the business of processing rattan pepper into seasonings, cosmetics and other products, and the products are "not worried about the market". Tang Morality still hasn’t rushed into the project. In his view, engaging in agriculture needs ideals and rationality. "You don’t plant whatever you want."

　　Tang Morality learned from teachers everywhere, met Yu Jianghong, a senior agronomist known as the "father of rattan pepper", and hired him as technical director. He found that in 2019, the "No.1 Document" of the provincial party committee clearly stated that it was important to cultivate and expand the "Chuanzihao" characteristic industry and improve the five-year promotion plan of "10+3" advantageous characteristic industries, among which "Chuanjiao" was listed. He sent the soil collected from his hometown to agricultural research institutions for testing, and carefully studied the terrain and climate conditions needed for the growth of rattan pepper, and found that Zhongjiang was generally suitable.

　　In 2019, Tang Morality returned to his hometown to start a business, rattan pepper, which was officially launched. He set a "small goal": to develop thousands of acres of rattan pepper, provide seedlings, technology and sales channels, and drive local farmers to plant together.

　　Huang Zhen said that Yongtai Town is a pure agricultural town, and 70% of the village’s more than 60,000 people are working outside the home. At present, more than 60 outstanding talents with certain strength and willingness to return home have been counted. "There are more ‘ Tang Morality ’ When we come back to start a business, we can see more hope. "

　　There are 488,000 migrant workers in Zhongjiang County all the year round, and Tang Morality is one of them. In recent years, Zhongjiang County has introduced a series of policies and measures to attract entrepreneurs who return home. According to statistics from Zhongjiang County Human Resources and Social Security Bureau, in 2019, a total of 253 migrant workers in Zhongjiang returned home to start businesses.

　　In recent days, the network operation center of Qinhuangdao Branch of China Post Group Company, located in Lingang Logistics Park, Haigang District, Qinhuangdao City, Hebei Province, has been doing a good job in epidemic prevention and control, and at the same time, it has seized the time to sort express parcels to ensure smooth logistics and transportation.

　　Photo by Cao Jianxiong (People’s Vision)

　　Since the outbreak of the COVID-19 epidemic, the production and operation of logistics enterprises have been greatly affected, and the social logistics cost has risen in stages. In view of these problems, Gao Gao, Deputy Secretary-General of the National Development and Reform Commission, pointed out at the press conference held by the the State Council Joint Prevention and Control Mechanism on March 6 that at present, the key point is to solve the obstacles and operating cost pressure faced by logistics enterprises and support the logistics industry to resume normal operation as soon as possible; In the future, efforts should be made to promote the construction of a safe and efficient logistics operation system and further enhance the ability of the logistics industry to cope with external shocks and serve the national economy.

　　The return to work rate of logistics enterprises exceeds 60%

　　The logistics industry plays an important supporting role in coordinating the prevention and control of epidemic situation and economic and social development. What is the situation of returning to work?

　　Gao Gao introduced that at present, there are about 400,000 logistics-related legal entities in China, with more than 50 million employees. By the end of February, the proportion of logistics enterprises in China has exceeded 60%, the road freight market has continued to pick up, the vehicle operating rate has been restored to 70%, and the rate of returning to work in logistics parks is close to 90%, especially for a number of national logistics hubs and demonstration logistics parks.

　　Regarding the express delivery that people are concerned about, Liu Jun, deputy director of the State Post Bureau, said that after the outbreak, the State Post Bureau organized and mobilized the postal express delivery industry to fully guarantee the transportation and delivery of epidemic prevention materials and the distribution of daily necessities, and to distinguish enterprises from orderly resumption of work and production, speed up the smooth economic cycle, and strive to meet the needs of people’s livelihood. At present, there are nearly 3 million people who have returned to work in the postal express delivery industry, with a return rate of 90.2%, handling more than 160 million pieces of express mail every day, and a recovery rate of over 80%.

　　"Judging from what we have learned in the past few days, the situation of resuming work and production continues to improve. Logistics related to daily necessities, such as express delivery, has a relatively fast recovery speed, and the rate of returning to work and the yield are relatively high. Relatively speaking, productive logistics is extensive and involves the coordination and linkage of different industries and different upstream and downstream, and the recovery situation is weaker than that of life logistics. " Gao Wei said.

　　Get through the blocking point of agricultural products entering the city

　　The overall situation is improving, but problems such as the failure to return to work and the ineffective guarantee of the timeliness of mail express still exist. Liu Jun pointed out that postal express delivery enterprises belong to network enterprises. Due to the epidemic control policy, the production capacity recovery area is not balanced enough. Distribution centers, municipal processing sites and terminal business outlets in some areas such as Hubei have not resumed normal operations, which has a direct impact on the smooth operation of the whole network.

　　"During the epidemic, some communities and rural areas were under strict control, and the courier brother could not deliver normally. Especially now, the utilization rate of smart express boxes is less than 50%, which directly affects the delivery efficiency." Liu Jun said that at the same time, the production capacity of upstream SMEs of some e-commerce companies has recovered unevenly. Some consumers have placed orders, but they cannot generate packages in time, which also has some impact on the whole time limit.

　　Liu Jun said that in order to ensure the quality of service, the State Post Bureau requires delivery enterprises to effectively guarantee the production capacity of personnel, transportation capacity and equipment, strengthen the management and scheduling of reasonable time limit for express mail, and give priority to dealing with the backlog and problems caused by the epidemic. In the next step, it is necessary to keep the "green channel" for the transportation and delivery of epidemic prevention materials unimpeded, and timely and efficiently distribute the needed materials for the front line of epidemic prevention and control. At the same time, it is necessary to give priority to the distribution of basic living materials for residents in closed management areas, concentrate on the delivery service of agricultural and sideline products into cities, and help solve the problem of unsalable agricultural products. "Now the epidemic situation has a greater impact on agricultural products entering the city. Recently, our focus has been on getting through the blocking points in this area and smoothing the circulation channels."

　　"We will continue to promote the resumption of work in the express delivery industry in stages and continuously improve the production capacity according to market demand." Liu Jun said that it is preliminarily predicted that by mid-March, except Hubei, the whole network will basically return to normal.

　　Increase fiscal, taxation and financial support

　　"This epidemic has had a great impact on the logistics industry. Recently, the National Development and Reform Commission, together with relevant parties, aimed at the outstanding problems that restrict the resumption of production and long-term development of the logistics industry, in accordance with ‘ Combination of distance and overall consideration ’ The principle of putting forward a series of policy measures. " Gao Wei said.

　　The intensity of tax reduction and fee reduction has increased in stages. Within a certain period of time, we will continue to implement the policy of halving the urban land use tax for bulk commodity storage land that expired at the end of last year. From March 1 to June 30, the port construction fee for import and export goods will be exempted, and the government-set charges such as port charges and port facility security fees will be reduced by 20%, and the compulsory emergency response services and charges for non-tanker cargo ships will be cancelled. Before the end of June, the railway insured price, the delayed use of containers, the detention of trucks and other fees will be halved. Transportation and logistics enterprises that perform emergency transportation tasks during the epidemic prevention and control period belong to the government’s purchase of public services, and governments at all levels should give compensation.

　　In terms of financial support, Gao Gao introduced that the national list of key enterprises for epidemic prevention and control is being published in a rolling way, and several groups of key logistics enterprises have been recommended to be included in this list, and financial institutions can provide them with preferential interest rate loans by using special refinancing. At the same time, ease the financial pressure of small and micro logistics enterprises with a wide range and a large quantity, and encourage financial institutions to temporarily postpone the repayment of principal and interest on their loans, especially not to borrow, keep lending and keep lending.

　　"Policy measures also involve accelerating the improvement of the emergency logistics system, deepening the adjustment of cargo transportation structure, and improving the level of modern supply chain." Gao Gao said that the National Development and Reform Commission will work with relevant departments and localities to implement relevant policies, support and guide logistics enterprises to resume work and production in an orderly manner, increase dynamic monitoring of the operation of the logistics industry, promote the transformation and upgrading of the logistics industry, improve quality and efficiency, and provide a strong guarantee for the sustained and healthy development of the national economy.

　　From July 19th, every Friday to Sunday, the operation hours of Beijing Metro Line 1 and Line 2 are extended, and the last bus departure time of each station along the line is after zero. It can be seen that the subway works hard for our nightlife.

　　夏末的一个夜晚，正阳门外，中轴线西，大栅栏北，首届“北京书店之夜”主会场所在地北京坊，将城市夜生活延展至书店，同时，遍布全市的25家书店分会场也点燃星星之火。这一夜，北京夜生活的口号是“约饭，不如约书店”。

　　北京人民广播电台带来诵读节目《遇见一家书店》，绘本作家熊亮讲演《如何打造中国孩子的童话世界》，素描戏剧《白日梦太奇》和黑胶音乐声光舞蹈秀，则营造出了夜间游园的氛围……

　　听说“北京书店之夜”的消息，初一女孩美怡拉上阿姨和阿姨家的弟弟一同前来，跟随“打卡地图”的路线走走看看，已经打卡了3个点。美怡说，如果能延续下去，她还想参加。马啸带着女儿专门赶来，他是一名教师，觉得孩子更应该参加“书店之夜”，“读书能直达心灵”。

　　北京最富有特色的45家书店，聚集于北京坊三富街，形成一条“北京书店大街”。走完这条街，书迷们在一面巨大的立体许愿墙上留下了满壁心愿——“我想带着《瓦尔登湖》去趟瓦尔登湖”“希望能找到爱读书的另一半”“希望能读完一本大部头经典”“全世界的最美书店等等我”……

　　Everything is fine, but this excitement is like a "flash" featuring a bookstore. After this night, can the bookstore be added to the nightlife options? Can "one night" become "every night"?

　　In fact, it is nothing new to spend the night in a bookstore. There have been 24-hour bookstores in various places before. According to Liu Jingjing, deputy dean of the School of Cultural Industry Management of China Communication University, this series of activities with the overall planning and support of government resources is a good demonstration and guidance, but the sustainable development of bookstore nightlife depends on the enthusiasm and demands of bookstores themselves.

　　Most directly, the development of bookstore nightlife is closely related to bookstore operating costs. Liu Jingjing said: "The cost of personnel and security required for night operation will increase significantly compared with that during the day. Whether the bookstore can get enough returns by extending its business hours is the key to restricting the sustainable development of the bookstore nightlife."

　　Liu Jingjing believes that there are two ways to develop bookstore nightlife at present: one is to expand the bookstore into a public cultural space with multiple functions, providing a carrier for various cultural activities, such as movie viewing, reading, reading, drama, music, and even night training; The second is to carry life related to books in various spaces, such as reading activities in restaurants, shopping malls and cinemas.

　　Liu Jingjing felt "anxious" at first to live the bookstore nightlife well. "You can find some brand and iconic bookstores to explore and try first, instead of opening them all at once. Because it depends on whether the bookstore itself can survive, or whether it will have more room for development after the city as a whole forms an atmosphere of night cultural life. "

　　Expanding bookstores into cultural complexes has become more common in first-and second-tier cities. When it gradually sinks into third-and fourth-tier cities, it is expected to produce more new formats, such as combining bookstores with restaurants, creative markets and even car beauty.

　　The latter, in this "flash" activity, is also emerging. In MUJI HOTEL BEIJING (Beijing Branch of Muji Hotel), in-house guests can choose a favorite book from about 8,000 books in the lobby book bar and bring it back to their rooms for free.

　　In the children’s paradise "Little Oasis", Fantasy Country and Yimi Sunshine Children’s Library moved children’s favorite reading scenes to the paradise. Ma Jin, founder of Little Oasis, said: "Let children regard picture books as toys. In our space, it will be arranged in different corners ‘ Reading angle ’ At the same time, a small library will be set up to open all picture books to parents and children for all parents who come to the small oasis to choose and borrow. "

　　Mom+,a family-style restaurant under the brand of "Family Heritage", has set up a trial reading area for Xiong Liang’s classic picture books. Xiong Liang said, "In other scenes, books should have such an opportunity". "Mom+"restaurant will recommend a book every month. The first month of opening is the picture book "A Bowl of Soup for Mom" by Hao Guangcai, a famous children’s book publisher. In that month, Sun Yankun, the co-founder of the family biography, found that all the children in the whole restaurant were reading the same book, but everyone had their own understanding.

　　Sun Yankun said: "Seventy percent of our guests are families with children. When conceiving a restaurant, the first plate to be put in is the reading corner, which is also our discussion about ‘ Dining table and desk ’ An embodiment of the idea. Mom and dad put down their mobile phones when they were waiting for each other, and they were very devoted to reading picture books to children. It was beautiful. "

　　"Promoting night economy is a systematic project, which requires all systems in the city to support night life, including public transportation, public security maintenance and night landscape. Bookstore nightlife does not depend on the development of a single bookstore, but on the formation of the whole cultural consumption habits. " Liu Jingjing said.

　　China Youth Daily China Youth Network reporter Jiang Xiaobin Trainee reporter Li Yi Source: China Youth Daily

　　BEIJING, May 23 (Xinhua) According to the website of the Ministry of Foreign Affairs of China, the communiqué of the third ministerial meeting of the China-Arab Cooperation Forum.

　　The foreign ministers of People’s Republic of China (PRC) and the member countries of the League of Arab States (hereinafter referred to as "the two sides") and the Secretary General of the League of Arab States held the third ministerial meeting of the China-Arab Cooperation Forum (hereinafter referred to as "the Forum") in Manama, the capital of the Kingdom of Bahrain, from May 21 to 22, 2008.

　　The two sides spoke highly of the rich achievements made by China and Arab countries in building a new partnership of equality and all-round cooperation in recent years; Reviewing the activities held under the framework of the Forum since the Second Ministerial Conference, I am satisfied with the achievements made in the mechanism construction and important activities such as the Senior Officials Committee, the China-Arab Entrepreneurs Conference, the China-Arab Relations and the China-Arab Civilization Dialogue Seminar, China-Arab Environmental Cooperation, China-Arab Friendship Conference, China-Arab Energy Cooperation Conference and China-Arab News Cooperation Forum. Determined to further enrich the connotation of cooperation and promote the in-depth development of forum construction.

　　It is believed that the world today is undergoing great changes and adjustments, and it is the general trend to seek peace, development and cooperation. With the in-depth development of economic globalization, countries are increasingly interdependent, so all countries should jointly deal with it and seek advantages and avoid disadvantages. Traditional security threats are still outstanding, and non-traditional security threats are on the rise, which urgently requires the international community to strengthen cooperation and jointly deal with them.

　　It is emphasized that strengthening China-Arab dialogue and cooperation and improving the overall level of China-Arab relations under the new situation are in the common interests of the Chinese and Arab people and are also conducive to world peace and development;

　　To this end, the two sides decided to continue to strengthen the new partnership of equality, mutual trust, all-round cooperation, peace-oriented and sustainable development, and reached the following consensus:

　　I. Political field

　　1-Reaffirm the principles of mutual respect for sovereignty and territorial integrity, mutual non-aggression, non-interference in each other’s internal affairs, equality and mutual benefit, and peaceful coexistence. Promote the democratization of international relations and build a harmonious world. Respect all countries to safeguard their territorial integrity and security without violating the purposes and principles of the Charter of the United Nations and other universally recognized norms of international law.

　　2-Strengthen mutual visits and communication between leaders and government officials of the two sides, keep close contact and contact, and enhance friendship and mutual trust.

　　3-Promote exchanges between parliaments and political parties of the two sides, promote exchanges between non-governmental organizations, enhance mutual understanding and deepen traditional friendship.

　　4-Maintain political consultations between the foreign ministries of the two sides and collective consultations within the framework of the forum.

　　5-The Arab countries expressed sympathy and condolences to the Chinese side for the heavy casualties and serious property losses caused by the earthquake in Wenchuan County, Sichuan Province, People’s Republic of China (PRC), and appreciated the efforts of the China government and people in earthquake relief and reconstruction. The government and people of China express their heartfelt thanks and welcome to the sympathy, support and help given by the Arab countries and people. The Arab countries support China in hosting the 29th Olympic Games in 2008 and wish the Games a complete success.

　　6-The Arab countries reiterate that the government of People’s Republic of China (PRC) is the sole legal government representing the whole of China, and Taiwan Province is an inalienable part of the territory of China. They oppose the Taiwan Province authorities’ participation in the United Nations and other international organizations and conferences limited to sovereign countries in any name and form, and support the efforts of the government and people of China to promote the peaceful development of cross-strait relations.

　　7-China supports the Arab countries’ strategic choice to achieve peace and stability in the Middle East in accordance with relevant United Nations resolutions, the principle of land for peace, the Arab Peace Initiative and the road map plan for Middle East peace. China supports the Arab peace initiative as an important principle for comprehensively solving the Middle East issue, and calls on Israel to respond to the Arab countries’ desire for peace, negotiate with relevant Arab countries on the basis of the initiative, and end the occupation of all Arab territories occupied since 1967. Support the establishment of an independent Palestinian state in accordance with the Arab peace initiative and solve the refugee problem in accordance with relevant United Nations resolutions, so as to restore the legitimate rights of the Arab people, and thus achieve a comprehensive, just and lasting peace in the Middle East. Call on the international community to commit itself to lifting the blockade of Palestine, take practical measures to improve the humanitarian situation in Gaza, stop building settlements and all actions that aggravate tensions, and create favorable conditions for the Middle East peace process to move forward.

　　8-Emphasize support for Syria to recover the occupied Golan Heights in accordance with relevant UN resolutions, on the basis of the results of the Madrid Peace Conference in 1991 and the Arab Peace Initiative in 2002, and on the basis of the principles of the peace process.

　　9-Emphasize full solidarity with Lebanon and provide it with political and economic support. In the State of Qatar Emir Hamad? Ben? Khalifa? His Highness Al Thani, Prime Minister and Foreign Minister Hamad? Ben? Jasim? Ben? Jabbar? His Highness Al Thani, Secretary General of the Arab League Amr? Thanks to the efforts of Your Excellency Moussa and the members of the Arab Ministerial Committee, the Doha Lebanese National Dialogue Conference reached a consensus solution on the basis of the Arab initiative to solve the political crisis in Lebanon, and both sides warmly congratulated them.

　　10-Emphasize that Iraq’s independence, sovereignty and territorial integrity should be fully respected, not interfering in its internal affairs, respecting the Iraqi people’s independent determination of their future, and condemning all forms of terrorist acts against the Iraqi people and their institutions. Support the Iraqi government’s efforts aimed at stabilizing the security situation and promoting the process of national reconciliation, so as to achieve national reconciliation and encourage cooperation for the reconstruction of Iraq. We welcome the role of the Arab League, the expansion of international cooperation through meetings of foreign ministers of neighboring countries in Iraq, and the search for the necessary mechanism to solve Iraq’s current problems. We hope that Iraq and its neighbors can solve their mutual concerns.

　　11-Emphasize support for all peaceful efforts, including the initiative and efforts of the United Arab Emirates, aimed at peacefully resolving the issue of the three islands (Greater Tunb, Lesser Tunb and Abu Musa) through peaceful negotiations and in accordance with the norms of international law.

　　12-Emphasize support for Sudan’s national unity, national unity and territorial integrity. Support the Sudanese government of national unity to implement the Comprehensive Peace Agreement and push forward the North-South peace process. Welcoming the signing of the Agreement on the Status of Mixed Forces on 9 February 2008 and the efforts made by the Government of Sudan to make the hybrid operation a success. It emphasizes that the hybrid operation should be deployed in Darfur in accordance with UN Security Council Resolution 1769, supports the tripartite consultation mechanism between Sudan, the African Union and the United Nations to continue to play the role of the main channel, advocates the balanced promotion of peacekeeping operations and the political process in Darfur, calls on the opposition and the Sudanese government to step up negotiations, reach a comprehensive peace agreement in Darfur at an early date, and supports the Arab League to continue to play an important role in this issue. Condemn the attack launched by the Justice and Equality Movement in Omdurman.

　　13-Emphasize that continuing to promote the peace process in Somalia is of great significance to regional security and stability, respect the unity and national sovereignty of Somalia, and support Somalia to achieve national reconciliation and domestic peace as soon as possible.

　　14-Support each other to safeguard national sovereignty, independence and national dignity, respect and support the independent choice of development path according to national conditions, and exchange ruling experience and development experience with each other.

　　15-Emphasize that both sides attach importance to strengthening friendly relations between the National People’s Congress of China and Arab parliaments, consultative conferences and Arab transitional parliaments on the basis of the purposes and principles of the forum.

　　16-Conduct political consultations, close coordination and cooperation on major regional and international issues of common concern within the framework of the Forum.

　　17-Advocate dialogue and consultation, and encourage hot issues and differences to be handled through political and peaceful means.

　　18-Support the maintenance of the international nuclear non-proliferation system and advocate the peaceful settlement of the nuclear issue in the Middle East through diplomatic negotiations, so as to maintain regional peace and stability. Support the establishment of a nuclear-weapon-free zone in the Middle East and the active efforts made by Arab countries on the basis of consultation to achieve this goal as soon as possible. The right of all countries to peaceful use of nuclear energy in accordance with the Treaty on the Non-Proliferation of Nuclear Weapons should be respected and maintained, and the possession and development of military nuclear capabilities in violation of the provisions of the Treaty on the Non-Proliferation of Nuclear Weapons should be opposed.

　　19-Condemn all forms of terrorism and oppose linking terrorism with specific ethnic groups and religions. It is believed that counter-terrorism must be based on the Charter of the United Nations and other universally recognized norms of international law, adhere to the leading and coordinating role of the United Nations and its Security Council, and oppose double standards. King Abdullah of the Kingdom of Saudi Arabia, a servant who supports the two holy places? Ben? Abdalasis? Al Saud’s proposal to establish an international counter-terrorism center at the 2005 Riyadh World Counter-Terrorism Conference. Welcome and support President Zine El-Zine El-Assad of the Republic of Tunisia? Abidine? Ben? Ali proposed that the United Nations should hold an international conference to formulate anti-terrorism action guidelines that all parties should abide by and promote dialogue among different faiths, cultures and civilizations. We will continue to strengthen anti-terrorism cooperation in bilateral areas and under multilateral frameworks such as the United Nations. In this regard, the two sides support the international conference organized by the United Nations and attended by international organizations such as the Organization of the Islamic Conference to discuss the definition, prevention and fight against terrorism, and call on all parties to complete the negotiation of a comprehensive anti-terrorism convention as soon as possible.

　　They agreed to strengthen dialogue and cooperation within the framework of the United Nations and other international organizations, promote multilateralism, and safeguard the authority of the United Nations and its leading role in international affairs. Support the United Nations to carry out necessary and reasonable reforms, improve efficiency, fulfill the mission entrusted by the Charter of the United Nations, and increase its ability to effectively respond to new threats and challenges. Support the Security Council to play a major role in maintaining world peace and security. The reform of the Security Council should give priority to increasing the representation of developing countries, and members should reach consensus on the reform of the Security Council on the basis of extensive discussion and democratic consultation.

　　21-It advocates reaching understanding and resolving differences between countries through dialogue and diplomatic means, so as to solve the problems that hinder the improvement of relations between countries. Oppose laws that override the norms of international law and aim at harming the sovereignty and interests of other countries.

　　Second, promote development

　　22-The two sides actively promote trade facilitation, continue to expand the scale of trade, improve the trade structure, standardize the trade order, raise the level of trade, and strive to achieve comprehensive, orderly and balanced development of bilateral trade.

　　23-Expand two-way investment, promote enterprises of both sides to strengthen investment cooperation in a wider field, and encourage technology transfer.

　　24-Strengthen cooperation in infrastructure construction, complement each other’s advantages in capital, technology and engineering, and explore projects to implement infrastructure construction, improve people’s livelihood and enhance the ability of independent development.

　　25-Promote cooperation in the financial field, encourage financial institutions of both sides to strengthen cooperation, jointly provide financial support and convenience for investment, project contracting and trade of both sides, and encourage both sides to carry out mutually beneficial cooperation in the banking field under the conditions of complying with relevant laws and regulations of various countries.

　　26-Strengthen cooperation between the two sides in the field of human resources development, learn from each other and learn from each other.

　　27-The two sides coordinate and cooperate in international economic and trade fields and institutions, and work together to establish an open, fair and standardized multilateral international trading system and safeguard the common interests of developing countries.

　　28-Accelerate the negotiation process between China and the Cooperation Council for the Arab States of the Gulf, and strive to reach an agreement as soon as possible.

　　29-Support mutual investment projects in oil and gas industries on the basis of mutual benefit, and strengthen and expand existing cooperation, especially in the exploration, exploitation, transportation and refining of oil and gas; Exchange of experience and technology transfer in the fields of energy and environmental protection of energy-related projects through mutual visits, holding joint seminars and advanced courses, and participating in relevant activities organized by the other side.

　　30-Strengthen cooperation and dialogue in the fields of environmental protection and desertification control, maintain close consultation and cooperation on international environmental affairs, and promote mutually beneficial cooperation between the two sides in the fields of environmental protection and sustainable development.

　　Carry out scientific and technological cooperation and exchanges through close contacts, and carry out joint research and technology transfer in seawater desalination, environmental protection technology, high-efficiency agricultural technology, clean energy, new energy and renewable energy technology.

　　32-The two sides recognize that mankind is facing severe challenges in the issues of environment and sustainable development, and are willing to strengthen cooperation with the international community to meet the challenges in an open and pragmatic manner; Support the United Nations to play an important role in promoting global sustainable development and make positive contributions to promoting global environmental protection and sustainable development.

　　33-Both sides attach great importance to climate change and are willing to make joint efforts with the international community to make positive contributions to climate change. The two sides stressed that any international arrangement to deal with climate change should be based on the principles and provisions of the United Nations Framework Convention on Climate Change, especially the principle of "common but differentiated responsibilities". The two sides are willing to strengthen cooperation in tackling climate change, including technical exchanges, improving energy efficiency and developing new and renewable energy sources.

　　Third, people-to-people exchanges and dialogue among civilizations should be carried out.

　　34-Encourage cooperation between research institutions, universities and educational institutions of both sides in the fields of education, scientific research and academic exchanges, including teaching Chinese and Arabic.

　　35-Encourage and support Chinese and Arab cultural institutions to carry out official and non-governmental exchange programs, use information and communication technology to protect cultural heritage, sort out and publish cultural works, and attach importance to learning from each other in culture to achieve common development.

　　36-Establish an art festival mechanism held by both parties in turn on a regular basis.

　　37-Encourage the opening of Arab cultural centers in China and China cultural centers in Arab countries, and provide mutual convenience.

　　38-Create conditions to encourage tourism cooperation between China and China, and actively consider listing Arab countries as outbound tourist destinations for citizens.

　　39-Strengthen exchanges and dialogues among different civilizations, promote mutual understanding and interaction among people of all countries, respect the cultural characteristics of people of all countries, and be inclusive and exchange and learn from each other in the spirit of equality, mutual respect and tolerance.

　　40-Emphasize that the two sides attach importance to participating in regional and international initiatives aimed at strengthening cooperation among different civilizations, cultures and religions to deal with all forms of mutual exclusion and incitement to violence, and should not use freedom of speech as an excuse to vilify and vilify religions, beliefs, religious shrines and figures of people of all countries.

　　Fourth, enhance the friendly and cooperative relations between Chinese and Arab news organizations.

　　41-Close cooperation in the fields of news and publication between the two sides, and enhance mutual understanding and friendship between the Chinese and Arab peoples through various mass media (television, newspapers and radio).

　　V. Building the China-Arab Cooperation Forum

　　42-Strengthen coordination and cooperation, jointly implement the principles and objectives set in the forum communiqué and the action implementation plan, and create more common development benefits for the people of both sides.

　　43-Persist in innovation, constantly enrich China-Arab cooperation, improve the forum mechanism, and explore a forum construction model that conforms to the reality of both sides and the characteristics of China-Arab bilateral relations.

　　44-Support the Forum to establish horizontal ties with other regional or multilateral cooperation mechanisms in which both sides participate, and broaden the space for common cooperation.

　　45-Express gratitude and appreciation to the Kingdom of Bahrain for hosting the third ministerial meeting of the China-Arab Cooperation Forum, and welcome the holding of the fourth ministerial meeting of the Forum in China in 2010 and the next Senior Officials Meeting of the Forum in China in 2009.

　　This communiqué was signed in Manama on May 20th, 2008 in duplicate, each in Chinese and Arabic, both texts being equally authentic.

　　

　　

People’s Republic of China (PRC)

League of Arab States

Daibiao

Daibiao

Yang Jiechi (signature)

Amourous? Moussa (signature)

Foreign Minister of People’s Republic of China (PRC)

Secretary-General of the League of Arab States

Editor: Sun Jie

Every time it takes root, it is a commitment to the future of the city; Every rejuvenation is the pursuit of an ideal life; As the first fourth-generation residence in the Economic Development Zone, Yun Qi Time Project has been adhering to the responsibility of state-owned enterprises, casting a beautiful life with ingenuity, and laying a good foundation for the renovation and upgrading of residential buildings in the Economic Development Zone.

Architecture is a dialogue between man and life aesthetics. On December 16th, Yun Qi opened a "Fourth Generation Building Revitalization Life Salon" for prospective owners, and invited Caotan Group’s subsidiary, who is also the head of the planning and design department of Xi ‘an Caotan Construction and Development Co., Ltd. (hereinafter referred to as Caotan Construction), and SUM landscape designers to share with you how to realize the ideal life scene of painting an air courtyard.

Liu Tianran, head of the planning and design department of Xi ‘an Caotan Construction and Development Co., Ltd., elaborated the first fourth-generation residence in the Economic Development Zone inspired by the design concept, architectural planning, garden details and product highlights. As Liu Tianran said: "The core of the continuous iteration of living patterns is the continuous improvement of people’s needs." In Yun Qi, as a game breaker, he rearranged the order for the economic development, and renewed it iteratively.

As an iterative product of living, Yun Qi moved the courtyard into the air to realize "every family has a garden and every household has a courtyard", so that people living in a bustling city can realize the imagination of "staying in a cage for a long time and returning to nature". Wang Jiameng and Sun Dandan, the main designers of SUM landscape design, started a communication trip about green homes from the aspects of yard life plant scene matching and daily plant maintenance, so that all the imaginations of life can be realized here one by one. This is a trip to the artistic realm of aesthetic life and a dialogue with future life.

Caotan Group, with its original intention, respect for the land and the vision of building a better life, inherits the ingenuity of state-owned enterprises, and starts a new chapter in life with the fourth-generation low-density streamer courtyard at the confluence of urban resources.

On December 14th, the State Council Information Office held a series of press conferences on the theme of "Opening by Authorities", and the Ministry of Culture and Tourism introduced the situation of accelerating the construction of a strong cultural country and promoting the high-quality development of culture and tourism.

There are 57 world heritages in China.

Lu Yingchuan, Vice Minister of the Ministry of Culture and Tourism, said that the Ministry of Culture and Tourism has taken a series of targeted and effective measures to build a strong cultural country and promote the high-quality development of culture and tourism, and has done a lot of work to lay a foundation and establish a long-term future, thus making positive progress in promoting the high-quality development of culture and tourism.

Adhere to the spirit of culture, cultural empowerment, prosperity and development of cultural undertakings and cultural industries. We will increase the guidance and support for stage art and art creation, implement a series of art creation projects in the new era, and organize activities such as the exhibition of outstanding plays of stage art and the exhibition of fine arts. In the first 11 months, the Ministry of Culture and Tourism hosted 27 exhibitions, with 900,000 offline audiences and over 1.8 billion online viewers. We will improve cultural and economic policies, implement the strategy of driving major cultural industry projects, actively cultivate new formats and models, launch a series of consumption promotion activities, and carry out special rectification such as performance ticketing and script entertainment, so that the cultural industry will achieve rapid growth. In the first three quarters, there were 342,000 commercial performances nationwide, with a box office income of 31.54 billion yuan and 111 million audience, up by 121.0%, 84.2% and 188.5% over the same period in 2019.

Adhere to integrity, innovation, self-confidence and self-improvement, protect, inherit and carry forward China’s excellent traditional culture. In-depth implementation of the Chinese civilization tracing project, archaeological China and other major projects, strengthen the protection and utilization of cultural relics and ancient books, promote the fourth national cultural relics survey, and implement the Chinese ancient books protection plan. Do a good job in the systematic protection of intangible heritage, promote the identification of the sixth batch of national intangible heritage representative inheritors, and announce 10 national cultural and ecological protection zones. Organize international museum day, cultural and natural heritage day and other publicity and exhibitions, and hold activities such as "Tea and the World Sharing Intangible Heritage". Actively promote the application for the Beijing Central Axis and the Spring Festival, and promote the inclusion of "Pu ‘er Jingmai Mountain Ancient Tea Forest Cultural Landscape" in the World Heritage List, increasing the number of world heritage sites in China to 57.

Adhere to tourism for the people and tourism-driven, and better meet the new expectations of the people for a better life. Enrich the supply of high-quality tourism products, develop mass tourism, smart tourism, green tourism and civilized tourism, build a list of special-grade tourism resources in China, pilot cultivate a new space for immersive experience of smart tourism, and hold a publicity campaign of "Civilized Tourism with You and Me". Eight villages were selected as the "Best Tourism Villages" by the United Nations World Tourism Organization after the implementation of the rural tourism quality project, which became a typical case of rural revitalization with cultural and tourism empowerment.

Adhere to the position of Chinese culture, promote exchanges and mutual learning among civilizations, and continuously enhance the influence of Chinese cultural communication. We will implement the global civilization initiative, hold high-level cultural performances of important state events such as the China-Central Asia Summit and the third "the belt and road initiative" international cooperation summit forum, and carry out the activities of Chinese and Western culture and tourism year. Hold the first Liangzhu Forum, Yihui Silk Road-exhibition of works by famous Chinese and Arab artists, and performance to commemorate the 50th anniversary of Philadelphia Symphony Orchestra’s visit to China. Restore the national travel agencies and online travel enterprises to operate the outbound team travel business of China citizens to 138 countries, and carry out "Hello! China "national tourism image promotion, promote the recovery and development of inbound and outbound tourism.

In the first three quarters, the number of domestic tourists reached 3.67 billion.

Du Jiang, Vice Minister of Culture and Tourism, said that in the first three quarters of this year, the number of domestic tourists reached 3.67 billion, and the tourism revenue reached 3.7 trillion yuan, up 75% and 114% respectively. Residents’ tourism demand has been released in a centralized way, and residents’ travel has increased substantially. In the next step, the Ministry of Culture and Tourism will focus on three aspects: promoting cultural and tourism consumption, improving people’s quality of life and better meeting people’s needs.

The first is to optimize the policy environment and solve the difficulties of blocking points. We will combine the new situation of tourism development, implement relevant policies and measures, and exert our efforts from both supply and demand to boost tourism investment confidence and consumer confidence. Enrich the supply of high-quality tourism products, improve tourism services, standardize the order of the tourism market, strengthen tourism security, and create a tourist destination with quality and temperature. At the same time, provide more high-quality tourism products and more convenient services for inbound tourists.

The second is to promote industrial integration and innovate product supply. It will further promote the deep integration of cultural tourism, enhance cultural taste, enrich spiritual connotation, cultivate new consumption formats and new models, promote the construction of "small but beautiful" performing arts new space, and innovate and upgrade music festivals, concerts and other products. Promote the healthy development of new formats such as script entertainment and tourism performing arts, and promote the integration of food, performance, sports, health care, Chinese medicine and other fields with tourism, so that people can feel culture, cultivate sentiment, experience life and enjoy health during their travels.

The third is to build a platform carrier and increase the intensity of benefiting the people. It will promote the brand building of a new batch of national cultural and tourism consumption demonstration cities, national tourist resorts, 5A-level scenic spots, and national night cultural and tourism consumption gathering areas. Guide local innovative consumption scenarios, cultivate new formats and consumption patterns, enrich measures to benefit the people, and implement the "100 cities and 100 districts" financial support culture and tourism consumption action plan. We will continue to run national cultural and tourism consumption promotion activities, strengthen publicity and marketing, stimulate residents’ cultural and tourism consumption will, and help business entities to resume development.

Further safeguard the order of culture and tourism market.

In recent years, the Ministry of Culture and Tourism has continuously relaxed market access, actively innovated supervision methods, created a market-oriented, rule-of-law and international business environment, stimulated the vitality of the cultural and tourism markets, and helped the high-quality development of the industry. Relax the market access threshold and continuously release policy dividends. Promote the reform of tourism service quality margin, so that travel agencies have more liquidity. In the Pilot Free Trade Zone and other places, we have implemented the notification and commitment system for the establishment of travel agencies, implemented the electronic license for applied culture and tourism market, fully implemented the "one-line management" for administrative examination and approval, implemented more high-frequency matters "handheld management, fingertip management", and deepened the "good and bad reviews" for government services, making things more convenient and providing better services.

In addition, the Ministry of Culture and Tourism responded to the demands of the masses in a timely manner, found and handled a number of problems, and organized a series of special law enforcement actions, effectively maintaining market order.

Since the beginning of this year, special rectification of script entertainment, special rectification of commercial performance ticketing, and 100-day rectification of tourism market order have been deployed one after another. In the first 11 months, the comprehensive law enforcement agencies of the national cultural market dispatched 9.988 million law enforcement personnel, inspected 3.348 million times and handled 41,000 cases. In view of the e-commerce platform providing conditions for reselling performance "scalper tickets", commercial performance activities and art exhibitions contain illegal contents, and some cases such as organizing minors to participate in performances that harm physical and mental health are specially supervised. In view of the illegal and illegal business activities such as specifying specific shopping places and operating travel agency business without permission, key provinces have been deployed to carry out centralized case handling in the tourism market, guiding relevant regions to investigate and deal with a number of major cases according to law.

Under the guidance of the Ministry of Culture and Tourism, the local cultural and tourism departments investigated and dealt with some typical cases such as content violations, non-performance of performance obligations, forced shopping in the tourism market, threats by tour guides to tourists, and abandonment of tour groups by travel agencies, and promptly disclosed the punishment results to the public, effectively deterring all kinds of illegal acts.

"In the next step, the Ministry of Culture and Tourism will continue to strengthen the comprehensive law enforcement supervision of the cultural and tourism markets, solidly promote a series of law enforcement actions, severely investigate and deal with violations of laws and regulations, and further safeguard the order of the cultural and tourism markets." Du Jiang said. People’s Daily (December 15, 2023, 02 edition)

Black cropped trousers are trousers that can hide the meat and make the legs slimmer.

Hello, everyone. Today, I’m going to introduce you to a suit and trousers that can hide the flesh and make you slim, showing chopsticks legs. Its version is wide at the top and narrow at the bottom, which can easily hide the fat. There is also a non-ironing crease line in front of the trousers, which is more stereoscopic. These pants are designed with a single button and high waist, which can tighten the belly fat and easily eliminate the small belly. Pants are made of high-quality fabrics, which will not wrinkle no matter how they are rubbed, and they are light and smooth. Its elastic design is suitable for all kinds of figures, and the simple trouser legs can also visually lengthen the proportion of legs, making it look taller.

This pair of trousers has two colors to choose from, so don’t miss it if you like it!

When more and more unconventional young people emerge in the streets and lanes, proudly parading through the city with carefully highlighted blue and green hairstyles; When Ma Baoguo’s Ma Jia Tai Ji Chuan spread all over the country like a clown; When a thunder resounds through the north and south of the river; When the models on the runway are wearing clothes that are close to nothing … People are amazed: fashion has appeared.

So there was this kind of report: "Shocked! There are really young people who are not fashionable! ""Still watching fake fashion collocation? No, it’s not from China! "….. Exaggerated dazzling modelling, artificial offensive personality, turn praise into derogatory words, these people often self-vulgar, self-proclaimed stand out from the crowd. Some people have questioned whether fashion means not talking about people, and wearing strange clothes has gradually begun to realize that this is not real fashion, and the fashion of this era seems to have slowly gone bad.

So, what is fashion? The dictionary defines it like this: the fashion at that time, the fashionable fashion. Nowadays, fashion is more like a benchmark, and it is the yardstick to judge whether a person is fashionable or not. What is popular is the trend. Once you fall behind this trend, congratulations, you will be given a stubborn title. In order not to be ridiculed for being old-fashioned, young people always stare at entertainment news, trying to find every little detail that can prove their advanced nature and make it carry forward.

For example, the original meaning of "ox and horse" refers to people who are willing to contribute and work hard, but the popular figure "knife elder brother" refers to it as the title of black powder, which seriously deviates from the original intention. So there was such a scene on campus: "Hey! What kind of cow and horse are you? " "Strange, isn’t cow and horse an adjective?" "This all don’t know? Forget it, there is no topic to talk about. " The person who knows left, and the person who doesn’t know immediately checked his mobile phone, suddenly realized, and immediately asked the next person: Hello! What are you? "Gradually became a bad fashion.

There are not only words, but also countless examples.

Do whatever is popular. People don’t seem to understand that this can only be called blindly following the trend and shouting loudly about their own fashion in life. So life is eroded by these so-called nouns. Fashion, in the eyes of many people, is just synonymous with the trend of the times.

But in fact, is fashion just such a superficial pursuit? Such a fashion way has a glamorous material appearance, but does it lack a deeper connotation pursuit?

There is nothing wrong with fashion, but blindly following the so-called trend vulgarizes the word fashion.

In blind pursuit, some people find the satisfaction of keeping pace with the times, but lose their own characteristics and personality. Do those unconventional shapes really suit me? Are unknown so’s derogatory words really beneficial to interpersonal communication? Did we choose fashion, or did fashion enslave us? Is this pursuit because fashion shows the temperament of the self, or just to prove that the self is fashionable? Also keep up with the trend, and then satisfy the psychological vanity?

What is fashion? I think the innovation of Chinese traditional culture is one kind.

You see, the spring flowers and the autumn moon jointly interpret the Xinxiang poems and songs of classical culture, embellishing the vicissitudes of Chinese bronze together, implying the different sounds of ancient feet and silk and bamboo, and the significance of Fengming’s welcome music. Modern people combine ancient poetry culture with popular songs, and it is easy to set off an antique fever. This kind of fashion can not only make people appreciate the golden horse in the long river of history, but also be affectionate with their children, and can better match the unique connotation of the times and bloom an attractive fragrance alone.

Fashion is still around us. Look at the green lifestyle of low-carbon people to protect the earth; Look at the travel modes chosen by carpoolers in order to save money, time and resources; Look at those people who wear chic and elegant clothes. They don’t have the exaggerated shapes needed to choose the trend, but who can say that this is not a fashion? This kind of fashion is not blindly following the trend, nor is it just the pursuit of material things. This kind of fashion is based on its full understanding of the outside world. Don’t choose the most fashionable, just choose the most suitable.

Fashion is still around us. Look at the green lifestyle of low-carbon people to protect the earth; Look at the travel modes chosen by carpoolers in order to save money, time and resources; Look at those people who wear chic and elegant clothes. They don’t have the exaggerated shapes needed to choose the trend, but who can say that this is not a fashion? This kind of fashion is not blindly following the trend, nor is it just the pursuit of material things. This kind of fashion is based on its full understanding of the outside world. Don’t choose the most fashionable, just choose the most suitable.

This is the connotation of fashion, and the real fashion should be a fashion with such connotation, with knowledge and knowledge, rather than just advocating and imitating the trend.

The emergence and disappearance of tidal current is usually described as the result of cultural change, but cultural change is slow because it is based on stable social norms. The trend, on the other hand, is changing faster and faster, so that people can only run after it in the past 20 years. This new phenomenon-the production and promotion of a large number of cheap disposable clothes is called "fast fashion". The change of fashion is neither cultural nor unforeseeable, and it is not an organic phenomenon, but an act carefully designed to stimulate sales.

Traditionally, the fashion industry has been replaced according to the cycle of "eight seasons": spring, summer I, summer II, autumn, autumn and winter, winter I, winter II and holidays. But now, customers who are at the forefront of the trend can pay attention to 24 different new seasons, such as back-to-school season, dance season and even wedding season. Among them, there are not only basic items that are regarded as necessities, but also luxury items that show superior social status. Although these new seasons are of different types, the existence time of each trend is getting shorter and shorter, and the gap between necessities and luxury goods is getting smaller and smaller. Historically, price, brand and quality have distinguished low-end products for the mass market from high-end products. Today, the difference in quality between products priced at 10 euros and 200 euros may be imperceptible. The key to high sales is price: if you want to sell more, you must sell it cheaply. This is why cheap goods and disposable goods have replaced durable products.

In order to get a lower price, it is necessary to reduce the production cost. This will bring many consequences: industrial pollution, social problems, damage to human health … The exploitation of labor by industrial production will aggravate global poverty, promote the production of a large number of industrial wastes, and hinder the improvement of wages in developing countries. Because the purpose of industrial production is to promote people’s excessive consumption of cheap, disposable clothes. Price is a core factor, which determines whether customers are willing to continue to consume.

European companies such as ZARA and H&M dominate this fast fashion industry. They are famous for producing goods that are affordable but look expensive. The success of this business model has prompted all retailers to join the Nuggets. Even some traditional luxury brands, such as Versace, now rely on this sales strategy. Low prices expand the customer base and make them feel that they have a luxury. This pursuit has completely changed the clothing industry. The strategy of price positioning must first determine whether consumers will spend 10 euros, 200 euros or something in between for a piece of clothing. The ability of the manufacturer to create and promote the brand image, value and prestige is the driving force of this game. Innovation and brand reputation enable them to set higher prices, but when the trend fades, the prices will fall, and these clothes will be replaced by other styles … Therefore, consumers who are most sensitive to fashion will pay high prices to gain the advantage of leading the trend, while others are waiting for affordable prices.

In view of technological innovation and industrial innovation, retailers can meet the needs of fashion hipsters at very low prices, which has given birth to a new competition and reclassified the market. In fact, when the variable price is removed from the equation to distinguish market segments, retailers will readjust their strategies and seek the lowest price for the highest-end products. Historically, consumers have two markets to choose from when buying goods, namely mass market and luxury market. But now they have more intermediate options. The "first-line big-name" market-the sales price of clothing, accessories and cosmetics is second only to luxury brands, and the "light luxury" market-is slightly more expensive than the popular brands, but it is close to the products of luxury brands in terms of taste, style and even quality. The development of fashion industry has also promoted the transformation of clothing function, which was once the symbol of social status, taste, general cultural awareness and unique personality. With the emergence of these new categories, the original logo has gradually disappeared.

The real success of fast fashion lies neither in advanced technology nor in the proximity of factories, but in unprecedented sales. The reason why prices can keep falling is that consumers will buy new clothes as soon as they are introduced. On average, customers go to the store 17 times a year. In ZARA, the unsold inventory is less than 10%, while in other brands, the proportion is 17% to 20%. The production cycle no longer follows the law of seasonal purchase, but must satisfy people’s continuous consumption.

Fast fashion stores have their own marketing strategies to make customers buy more clothes, even if their closets are already filled with similar styles of clothes. Fast-selling brands rarely replenish the most popular goods in order to attract consumers into the store with "new products" that are constantly on the shelves. What customers buy is scarcity. In fact, there is nothing innovative about a pair of blue jeans. The combination of low price and treasure hunting in shops is only to persuade and "create desire". There is no limit to how many clothes a person can buy, especially cheap clothes.

(This article is excerpted from The Evil of Fashion: Creation, Production and Manipulation, by Audrey Mier, translated by Qu Xiaorui, and published by Peking University Publishing House.)

Author: [France] Audrey Mier

Editor: Yuan Yilu