Ten thousand years old four want to turn over, Netease cloud music wants more "song list"

Text | Zhang Shule (columnist of People’s Daily Online and People’s Post and Telecommunications, observer of Internet and game industry)

The song list of Netease cloud music is gray, and it has been cured.

On September 14th, Netease Cloud Music announced that it has reached a strategic cooperation with Bertelsmann Music Group (hereinafter referred to as BMG). The two parties will cooperate in music copyright, deep development of music IP, music performance and online karaoke.

BMG owns the recording rights of singers such as Avril Lavigne and Rolling Stones, as well as the lyrics and songs of a large number of outstanding music creators.

Since 2020, in order to reverse the unfavorable copyright situation, Netease Cloud Music has gradually entered the former copyright hinterland of Tencent Music, and has successively reached cooperation with copyright parties such as Universal Music, Ghibli, Shaocheng Times, Rolling Stone Records, Indie Works, BPMT(BPM Tokyo) and CUBE Entertainment.

On the afternoon of May 15th, Netease Cloud Music recently announced that it had reached a copyright cooperation with Shaocheng Times, and its artists included Liang Bo, Diamond and other famous Chinese singers.

Four days ago, Netease Cloud Music just reached a strategic cooperation with the world-renowned Warner Copyright. The two sides will carry out all-round cooperation in the upstream and downstream fields of the music industry such as music library content, online karaoke and music IP development.

It is reported that after the cooperation is reached, Netease Cloud Music will get the copyright of 1.3 million music songs by Warner. These include internationally renowned superstars such as Katy Perry and Madonna, and the copyright of lyrics and songs of many Chinese musicians such as Jonathan Lee and Jolin Tsai.

In domestic online music, can Netease Cloud Music, with its own efforts, "pry three" and MAU ranking fourth, save itself?

I have to say that although Netease Cloud Music has been at a disadvantage, on the whole, its community stickiness is extremely high.

Online music has changed from a multi-headed war to a double-headed hegemony between Tencent Music and Netease Cloud Music.

However, it must be said that this competition for hegemony has started from the field of copyright to more meta-competition.

After all, the music platform itself doesn’t produce much music, and the competition for copyright eventually became cheaper for the record companies that started from the ground.

For Netease Cloud Music, Chen Ting, a reporter from Time Weekly, had an exchange with Shule. Being original thought:

Netease Cloud Music’s song list is small and vertical, and its main purpose is to leave the core users who are really obsessed with music and have certain tasting ability, and prepare for the subsequent promotion of originality.

Song sheet is the killer of cloud music, and it is still the cornerstone of cloud music community and its own original content.

Without a song list, online music with more copyrights is just a player.

Netease Cloud Music has the power of World War I in the future track competition by focusing on the community and differentiated competition through the song list.

According to the report of Aurora Big Data, in June 2019, Netease Cloud Music added 758,000 users every day, with a 7-day user retention rate of 73.5% and a 30-day user retention rate of over 60%. Lachin and retention performed well, indicating that users are willing to stay in the music community.

But how to further cultivate is a problem.

Before, its song list did have a community tendency, but even in the period when copyright issues were not fermented, it was still a niche vertical and it was difficult to expand.

Netease is small and beautiful, the main purpose is to keep the core users who are really obsessed with music and have certain tasting ability, and prepare for the subsequent promotion of originality.

It has a good grasp of this rhythm, but it also needs money and time to be original, and it still has a long way to go. In addition, under the impact of the network divine comedy, this road to quality has become very subtle.

According to the data released by Netease Cloud Music in April, its original musicians have settled in more than 160,000. It looks like a lot, but it is still thin in the face of a huge music library.

In addition, the copyright war should not return to fever pitch.

Otherwise, it’s just a player with copyright to make money for copyright owners.

In this regard, Ding Lei has another expression, that is, he said in February: "We hope to return to a reasonable and rational price in the future."

Whether it is Tencent Music or Netease Cloud Music, in the future, the two sides will no longer continue to fight for copyright, but will each find a new way. The copyright advantage is only the initial point of contention.

In April, Tencent Music Entertainment officially released the long audio strategy, and launched a new product, Cool I Listen, which provides long audio including 19 content categories such as audio novels, cross talk storytelling and emotions.

The reason is that Shule’s consistent judgment is that at this stage, the realization of online music platform can not rely solely on content payment, but needs to be integrated into more fields of pan-entertainment, such as short video soundtrack, game music production and authorization.

Let content creators in more fields, including music creators, unlock more possibilities in content by authorizing music.

Nowadays, on the basis of retaining users, it will become a general trend to develop more scenes and find more profit points, such as music peripheral products and music licensing of short videos.

Sexual violence is amazing! According to the survey, nearly 15% of Irish adults have been raped.

  [Global Times Comprehensive Report] "Nearly 15% of Irish adults have been raped, and one-third of them have experienced some form of sexual violence." A recent study in Ireland is surprising. According to a report in the Irish Times on the 25th, the survey on the probability of sexual violence in Ireland analyzed the data of 1,020 voluntary respondents. The definition of rape in this study mainly refers to the behavior of the perpetrator’s genitals entering the victim’s vagina, anus or mouth. The study found that 1 in 5 women and 1 in 10 men had been raped, and about 31% Irish adults said they had been sexually harassed to varying degrees.

  At the same time, there is a significant gender gap between the victims. The results show that 49% of women have been sexually assaulted or harassed, while the probability of male victims is 19%. Among the interviewees who have experienced sexual violence, about 8.5% said that sexual assault occurred in childhood, 15.8% in adolescence and 16.7% in adulthood. (He Shan)

Poetic reunion looking into the distance

In the spring and autumn period, only the poetic heart lasts forever;

Heaven and earth have always set out for dreams.

  In the spring festival, thousands of families are reunited, and the annual poetic feast comes as scheduled.The "2023 Chinese Poetry Conference" will be premiered at 20: 00 on CCTV-1, the Central Radio and Television General Station, and broadcast at 21:40 the next day on CCTV-10.

  Unveiled with "joy" and headed for "far away".Ten Hot Topics in "2023 Chinese Poetry Conference""joy, taste, burning, cold and heat, sir, nature, heart, the world, ten years, far away"Bloom the warm poetry through the cold winter, light up thousands of lights with deep feelings of home and country, and bring beautiful expectations and ardent expectations for the New Year.

Poetry Heart+People’s Heart: Open the door to hold the conference and bloom the Chinese style.

  The 2023 Chinese Poetry Conference adheres to the people-centered creative orientation.Focus on the ordinary people, focus on how poetry reflects the present life, how to map thousands of hearts, unite the consensus of the times, and inspire unity and struggle, tell the true story of the public’s "attachment to poetry", inherit and carry forward China’s excellent traditional culture with the beauty of poetry, and see the weather in life and the spirit in the ordinary.

  The Hundred-member Regiment was updated and upgraded again.

  The "2023 Chinese Poetry Conference" updated the four regiments.The family group was upgraded to a group of friends and relatives, and more poets who became attached to poetry were invited to join hands, making the intense competition a carnival for national poets to learn skills. From the professional point of view, covering all kinds of industries is a poetic tour of contemporary China professionalism; From the age of participation, children as young as 6 years old and elders as old as 90 years old cover all stages of life. There are vivid scenes of 10-year-old "old players" returning to the stage with their 6-year-old brothers, and there are also anniversary oilfield workers who have changed from "opponents" to "poetry friends"; There are physical education teachers who take students to learn poetry, and foreign cute brothers and sisters who speak Chinese as fluently as their mother tongue.

  

  Non-legacy skills show the artistic conception of poetry

  Eighteen folk presenters will bring creative poetic mood to the 2023 Chinese Poetry Conference with exquisite craftsmanship, including batik, iron-stamping, glass burning and other intangible skills, as well as pancake flowers, ground painting, wool felt and other grounded talent shows, which can be called a wonderful journey of superb skills and wonderful poetry.

Classical+Fashion: Seeing Poetry Meet Life Surprise

  The "Use" of Innovative Poetry in 2023 Chinese Poetry Conference,Let creativity and poetry collide with each other in the hot life. A series of creative topics full of the sense of the times, building a bridge between poetry and life, makes people lament that poetry can still be so "used".

  Never seen a fancy "poetry application problem"

  Astronaut Liu Yang sent an invitation from space, asking everyone to match the photos she took when she left the cabin with two poems; Su Yiming, the champion of the Beijing Winter Olympics in 2022, brought a newly developed skiing action, which is short of a name with poetic charm; Have you ever heard of poetry with goods? Returned entrepreneurial college students from Keyou Qianqi, Inner Mongolia, presented a topic in "Yunzhong", and invited two teams of players to bring goods for rice that was not well-known in their hometown with poetic elements.

  A more grounded "poem in painting" is coming.

  In the "Poems in Paintings" session of Kang Zhen, a teacher who is deeply loved by the audience, this year, the poetic application in life was particularly emphasized. T-shirts, canvas bags, four-sided lights, placemats and other daily necessities have all become clever canvases for displaying poems. At the same time, Mr. Kang Zhen will draw the key elements of each issue in advance, and invite the national TV audience to draw along.

Thought+art+technology:

Go on a poetic date that spans time and space

  The 2023 Chinese Poetry Conference adheres to the innovative idea of "thought+art+technology".Using XR, VR and other scientific and technological means to break through the boundaries of time and space, and taking poetry as the medium, we will create an immersive experience field of China’s excellent traditional culture for the audience, and take everyone to the poetic event that spans time and space.

  Enjoy the prosperous weather

  Around "Are you curious about dim sum in the Western Regions in the Tang Dynasty", the host led the guest teacher to "cross" to Astana, Xinjiang in the Tang Dynasty to see how four chefs in the Western Regions made dim sum at that time. Live people restore the "Fugui Sui Chao Tu" to see how the children of the Qing Dynasty celebrated the New Year. Set up the Riverside Scene at Qingming Festival on the stage to see the prosperity of Gyeonggi in the Northern Song Dynasty, and the guests will take you to taste the snacks of Bianjing Road. There is also a whole audience "crossing" to Zhang Heng’s side. Under the guidance of this astronomer in the Han Dynasty, they "looked up at the universe", pointed out the starry sky and predicted the universe.

  Dialogue with literary giants

  On the stage of "2023 Chinese Poetry Conference", a holographic virtual character based on ancient books and digital technology — — The great writer Su Shi made his debut.According to the model file, the designer endowed the digital figure with skeleton and expression system, and at the same time connected the motion capture system to make Mr. Dongpo move. As a representative of ancient literati with high popularity on the Internet, what kind of sparks will generate have when the charming Su Shi comes to the poetry conference? What kind of problems did he leave for the players on the field when he became the title officer? How will the commentators and hosts interact with Su Shi?

  Grab the fun and do it.

  The "2023 Chinese Poetry Conference" is innovative in the integration and communication."New Media+Wenchuang" makes the program more energetic. In addition to introducing the adjoint on the new media sideSynchronous answering questions, "Wonderful Town of Poetry" and "Instrument Score of Poetry"And other diversified H5 products, "2023 Chinese Poetry Conference" combines brand advantages to create a digital collection for the first time, locking in the great writer "Su Shi" to develop interesting hands, and let poetry come to every audience who loves poetry.

  With the addition of high technology, the dance beauty of "2023 Chinese Poetry Conference" has taken on a new look.Enhance the use of stage machinery to realize opening, closing, lifting, rotation and other movements; Encircling rhythm screen, creating a beautiful artistic conception of Ruo Xu; Focus on upgrading the virtual technology of the three-dimensional cableway camera to truly realize the 360-degree immersive visual experience without dead ends; 5G communication technology and multi-person connection system realize the synchronous answering, voting and communication functions of thousands of people in the "cloud" and realize real-time national poetry interaction.

  The Spring Festival is accompanied by poetry. "2023 Chinese Poetry Conference" is another poetic bloom to embrace the great era with culture, and it is another departure to praise life and hope with poetry. What kind of the most beautiful poetry will she present? Let’s wait and see.

Jiangsu environmental protection untrustworthy enterprises will pay more electricity charges up to 1 jiao per kWh.

  Xinhua News Agency, Nanjing, June 8 (Reporter Qin Huajiang) Recently, the Jiangsu Provincial Department of Ecology and Environment and the Provincial Development and Reform Commission jointly issued the Notice on Perfecting the Differentiated Price Policy Based on the Evaluation Results of Environmental Credit. According to the environmental credit evaluation results of red-rated enterprises and black-rated enterprises with serious dishonesty, their electricity prices will be increased by 0.05 yuan and 0.10 yuan per kWh respectively on the basis of the current electricity price standard.

  According to the new policy, the evaluation results of environmental credit of enterprises used to implement the differentiated electricity price policy shall be based on the evaluation results automatically generated by the "Jiangsu Enterprise Environmental Credit Evaluation System" on the last day of every six months. In the first five working days of January and July respectively, the Jiangsu Provincial Department of Ecology and Environment summarized the list of enterprises whose evaluation results in the first half of the year were serious and untrustworthy, and submitted them to the Provincial Development and Reform Commission and the Provincial Electric Power Company for implementing the differential electricity price policy.

  It is reported that the environmental credit evaluation of enterprises combines dynamic management with static application, the evaluation results are updated daily, and the list is published once every six months to implement policies such as differential electricity prices. The implementation period of half a year, on the one hand, will play a disciplinary role for enterprises, on the other hand, it will also give enterprises the opportunity to turn over a new leaf, give play to the characteristics of the current evaluation system with high timeliness and good operability, and further compact the environmental protection responsibilities of enterprises.

How terrible is the explosion of ammonium nitrate? A cargo ship full of fertilizer blew up thousands of buildings.

Original SME SME technology story

Chemical plant explosions have occurred frequently at home and abroad, which is frightening.

One to two, people have a fear of dangerous chemicals.

But life is always inseparable from chemistry, and even the fertilizer used in the cultivation of essential grain may be explosive and dangerous goods. Ammonium nitrate is a commonly used agricultural fertilizer, but it is also the "culprit" that caused the worst industrial disaster in American history.

Smoke billowing from the explosion in the worst industrial disaster in American history.

This chemical with the word "nitrate" as the head is always disturbing.

Perhaps it is because they are often known together with explosions. For example, trinitrotoluene, the main component of TNT explosives, is made by nitration of toluene.

The great power of TNT has long been recognized. A Grenade thrown on the battlefield killed and injured a large area only contains 50 grams of TNT, and 14 kilograms of TNT can destroy a football field.

As early as the mid-19th century, Swedish engineers applied for a patent to support mixed explosives with ammonium nitrate and other combustion improvers.

Ammonium nitrate has since become a widely used raw material for industrial explosives.

A quarter pound TNT Grenade

Although ammonium nitrate can be used as an explosive, pure ammonium nitrate without combustion improver is actually the most difficult nitric explosive to detonate.

It does not burn by itself at room temperature, and ammonium nitrate is extremely insensitive to impact.

The experimental study shows that the 50kg hammer falls on solid ammonium nitrate from a height of 50cm, and its explosion probability is 0;

Compared with the famous explosive nitroglycerin, a 200g hammer can be detonated 100% when it falls from a height of 20cm.

At the same time, ammonium nitrate has a high nitrogen concentration and stable performance, so people often use it as a nitrogen-containing fertilizer.

Nitrogen fertilizer is mainly helpful to improve the yield and quality of crops.

As everyone knows, ammonium nitrate fertilizer, which made people relax their vigilance, triggered a sudden compound disaster of land, sea and air.

Ammonium nitrate fertilizer

After World War II, although the United States won the war, most areas fell into the post-war economic depression.

However, the southern city of Texas is a different story.

This coastal city is busy day and night, with chemical plants and oil refineries running nonstop, and there are endless cargo ships in the port.

At that time, Texas was praised as a "port of opportunity" by major American media and newspapers, and it was the core of industrial development in the South.

This prosperity made the whole country envy, but soon, the prosperous industrial development also brewed a small Mars that destroyed everything.

By 1947, about 2,500 ships visited the ports in Texas every year, and even Monsanto opened a chemical plant in the town.

On April 16th, the wharf began to operate before dawn as usual, but it was a special day recorded in American industrial history.

There is a cargo ship, the Grand Camp, moored beside the port. This French cargo ship has been staying for five days.

The ship is loaded with some oilfield equipment, drill pipes, hemp ropes and weapons and ammunition shipped from Belgium.

And its main "passenger" is actually 2300 tons of ammonium nitrate fertilizer.

At 8 o’clock in the morning, the crew was carrying the few remaining bags of ammonium nitrate into the cabin, when a smell of smoke caught their attention.

They looked intently and saw that the smoke seemed to be coming from the No.4 cabin where fertilizer was piled up.

Perhaps some ignorant crew member or docker ignored the no-smoking sign and smoked on the ship, which caused the fire.

The fire quickly spread to the deck and hull surface, and the smoke became bigger and bigger.

The crew quickly picked up fire extinguishers and fire pipes to put out the fire, and more than 20 firefighters arrived in time.

Seeing that the fire did not decrease, it became more and more intense, and the crew came up with another fire extinguishing method.

Rescuers stopped using water to put out the fire, but sealed the warehouse with slats and covered it with tarpaulins;

Then the high-temperature steam is introduced into the cabin, and it is intended to squeeze out the oxygen in the cabin in this form.

In this way, without one of the three elements of combustion, combustion can not continue.

This method was a common fire fighting method for cargo ships at that time, and the captain also mixed selfishness in it-reducing the loss caused by the wet goods.

* Note: Material combustion requires three elements: combustion improver, combustible and temperature reaching the ignition point. Among them, oxygen is the most common combustion promoter.

People never expected that this method was really good, but it was equivalent to adding fuel to the fire for the cargo ship transporting ammonium nitrate.

More terrible than the fire of ammonium nitrate is the explosion.

Although ammonium nitrate is resistant to impact, it is very fragile in the face of high temperature.

When the temperature reaches about 165℃ or comes into contact with an open flame, solid ammonium nitrate will rapidly decompose to produce nitrous oxide and water vapor.

Nitrous oxide will also be converted into oxygen at high temperature, and the gas that rescuers tried their best to remove reappeared.

At this time, the reaction brewing in the air is not just as simple as burning.

The high temperature and high pressure environment created by firefighters made the warehouse a closed container to accelerate the explosion reaction.

People didn’t know anything about it at that time, only to find that even with powerful rescue forces, the fire was still too big to control.

At 8: 30, the captain ordered to abandon the Grand Camp and bear the loss of all the goods.

However, he was only distressed to lose a ship and cargo, but he didn’t expect the fire to turn into a bigger disaster.

At 9: 12, a loud bang from the port made almost the whole city tremble.

A fireball went straight into the sky and turned the sky red. Thick smoke soared to an altitude of 610 meters and spread everywhere. Part of the hull melted into pieces and jetted out of the dock.

Two planes accidentally flew over at this time and were directly destroyed and fell.

The explosion near the wharf caused the 160km water body in Fiona Fang to be choppy, which triggered a tsunami, and set off waves as high as 4.5m, hitting the land.

Even Houston, 40 kilometers north of Texas, felt a violent vibration, and the window glass of some houses was directly shattered.

This has become a major disaster facing the sea, land and air in all directions.

In the sudden explosion, none of the first firefighters who entered the rescue survived.

Nearby residents took refuge at home with trepidation, but they still could not escape the surging tsunami.

The fire that continues the explosion is still going on, which makes people afraid to get close.

The busy Texas dock is not a harbor of the Grand Camp, but dense cargo ships and chemical plants and refineries along the coast have become another hidden danger.

Just 15 hours after the explosion, people have not recovered from it, and the second explosion happened.

A large number of chemical plants and refineries are densely distributed.

On the coast 200 meters away from the Grand Camp, there is also a cargo ship named Success.

This cargo ship also contains nearly 1000 tons of ammonium nitrate and 180 tons of sulfur.

The explosion and fire extended to the USS Success, bringing a second thrilling explosion.

The explosion triggered a series of chain reactions, and nearby freighters and factories exploded one after another.

Successive disasters eventually killed 581 people and injured more than 3,500 people. At that time, more than a quarter of the population in Texas was killed or injured in the disaster.

Thousands of residential buildings and commercial buildings were destroyed by the tsunami, and 1,100 docks were damaged.

At that time, the prosperous capital and industrial city of Texas lost about $100 million (equivalent to more than $1 billion now).

This is the worst disaster in American industrial history, and the reasons behind it are complicated and strange.

First of all, there was a small fire in the cabin for reasons that have not been clear so far.

Then rescuers used self-defeating fire fighting methods, which eventually aggravated the explosion.

At the same time, the government regulatory agencies themselves have many loopholes.

In the era of post-war economic recovery, the industrial process has become the most important thing beyond laws and policies, and managers can only ignore the interests.

After the accident, a large-scale funeral was held for the unidentified victims.

At that time, there were about 6,000 fertilizer chemical plants in the United States, but most of them did not report the storage of ammonium nitrate in the Department of Homeland Security, although the inventory was as high as 1,300 times that of the mandatory review.

It is conceivable that the industrial intensive Texas was equivalent to hiding countless stealth bombs at that time, just waiting for an opportunity to detonate.

Once detonated, it will lead to irreparable loss of life and property.

Only in this way can the federal government face up to the audit and supervision of chemical plants and dangerous chemicals.

The government has drawn up new standards and improved the management and transportation system of dangerous chemicals. Enterprises have also established an industrial mutual aid system, and agreed to join hands in the event of danger.

This appalling Texas explosion has become history, and the United States has entered a new era of strict industrial management.

Afterwards, major media rushed to report the accident.

But no matter what era the strict system is put in, there will always be people who exploit loopholes.

Dangerous chemicals such as ammonium nitrate are never kind to those who neglect them.

In 2013, also in Texas, another chemical fertilizer factory exploded.

However, this time, it was no longer because of people’s ignorance that the mistake was made, but the chemical fertilizer plant built a non-compliant ammonia storage tank privately.

Up to 24 tons of anhydrous ammonia accidentally triggered an explosion, killing 35 people.

Sadly, some people were killed innocently in the explosion of ammonium nitrate, and some people deliberately used ammonium nitrate as a weapon for terrorist attacks.

In 2011, a nightclub in Bali exploded. This is a vicious explosion in which 202 people were killed by terrorists using ammonium nitrate.

In 1995, terrorists used ammonium nitrate to make explosives to blow up the federal building.

Chemicals usually have both advantages and disadvantages for human beings.

Ammonium nitrate is a common industrial explosive, but it is also a good fertilizer.

Nitroglycerin, which can be used as an explosive, is also a good medicine for cardiovascular diseases …

People often suffer while using them to achieve certain interests.

However, the progress of human beings lies in that no matter how dangerous the substance is, it can be controlled by human beings and finally serve human beings.

Ammonium nitrate. Wikipedia, June 26, 2019.

MarcLallanilla, LiveScience. What Causes Fertilizer Explosions? ScientificAmerican, 2013.04.18.

1947 TexasCity Disaster. Moore Memorial Publiclibrary.

MichaelBaumann. How a Fertilizer Accident Led to the Deadliest Industrial Disaster inAmerican History. The Ringer, 2017.08.24.

SteveOlafson. The Explosion: 50 Years Later, Texas City still Remembers/’Texas Cityjust blew up’/A powerful chemical explosion 50 years ago propelled a small porttown into an unwelcome national and world spotlight. Chron, 1997.04.13.

Original title: "How terrible is the explosion of ammonium nitrate? A cargo ship full of fertilizer blew up thousands of buildings.

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Demystifying | What problems should I pay attention to when "falsifying" Moon Man?


Special feature of 1905 film network If you find a keyword for this summer’s summer file, first nominate, "explore".The box office is about to exceed 2.2 billion, and Mahua FunAge has broken the conventional knowledge of science fiction movies. In the form of "science fiction+comedy", he not only combines the typical style of the team, but also breaks through the theme of science fiction.



Even the director said frankly in our interview, "All shooting is almost a new attempt for me."


Coincidentally, the film that took seven years to make was directly labeled as "China’s first sci-fi mecha cool film" in the publicity.The chief producer and starring actor lamented more than once that it was difficult to do this, and the whole team was China’s own special effects team.


For the first time, China team used the method of real-life virtual shooting at the scene to complete the vivid image of Mozart.


Many "firsts" and countless "breakthroughs" are presented on the big screen. In the eyes of the audience, it is even more advanced than the usual light and shadow magicians. But perhaps in the eyes of the special effects team, behind it is a series of coding designs, or the technical conquest again and again.



Yes, yes, this summer’s Mozart in Outer Space and Moon Man’s War of Tomorrow collectively gave the audience a "good look" with almost perfect special effects.


If "Mozart" meets "King Kong Mouse"


The cost of "Mozart" is comparable to that of a medium and small budget film. In order to truly restore kangaroos, "King Kong Mouse" produced 50 million hairs … …


It’s just that the stories behind these digital characters have long been the key words on hot search, but behind these numbers and magnitudes, there are actually more different technical stories.



What is the concept of 50 million hairs?For example, the "Red-haired Ghost" in A Writer’s Odyssey is the first digital character independently completed by the China team. It has more than 900,000 hairs, and the single frame is rendered for more than 16 hours, while the kangaroo is rendered for more than 20 hours.



Li Shuai, the visual effects director of Mozart in Outer Space, and Zhang Fan, the visual effects director of Moon Man, are both from MORE VFX. The team has previously participated in special effects masterpieces such as The Wandering Earth A Writer’s Odyssey.


The two projects are almost parallel, and it took two years before and after, but there are different motives behind the similar time.


The virtual shooting of Mozart in Outer Space is not easy. Although such films and TV works were shot in Hollywood as early as 10 years ago, it is still a blank page in China.


"For this film, we set up a live real-time moving capture shooting system that can interact with actors," Li Shuai said.



In this way, the scene can fit the emotional interaction between actors and digital characters. The previous guarantee, "to a great extent, saved the time of making Mozart in our animation link."


"Mozart" is set as a plush toy, and the team conducted a hair test for 3 or 4 months according to the designed physical product in the early stage to ensure that it made various movements in the film, which caused the hair rhythm and was a physical reaction in line with reality.



But the design of "King Kong Mouse" doesn’t stop there.Kangaroo is a real creature, and the audience is no stranger to it. "The team is completely in accordance with its real bones, muscles, fascia, cortex, and finally to the hair (details), and all layers need to be grasped."


Although 50 million hairs have been a commonplace figure in recent propaganda, there are more detailed details behind them, such as "the distribution, direction, even luster, texture, softness and hardness of these hairs".


For the static effect of a single kangaroo, the team "spent 11 months before and after" according to different postures.



Not only that, the temperament of "King Kong Mouse" has puzzled Zhang Fan’s team for a long time. "It is a realistic image, but the plot is a comedy. We can’t make it too real, and it may not be able to complete the performance. If it is mimicry, cute or fierce, it will be separated from the movie."


The team has repeatedly adjusted, and finally it is between the two. When it is found, it will sigh. If there is still time, it can be better.



In the case of real-time moving capture, the moving capture actor can give appropriate feedback according to the expression of the opponent actor quickly, but after Moon Man completes the virtual shooting, he still needs to perform the green model interactively. "The performance of people needs to be completed within the range we set."


In an interview with A Writer’s Odyssey, the director admitted that virtual shooting can complete the preview of the film and the formal post-shooting, and can make more creations based on it, such as fine-tuning the performance.


However, for an actor like Shen Teng, who has many sparks of inspiration at the scene, it may be necessary to exercise restraint. The special effects team will also put forward certain demands for the actors at the scene according to the later consideration.Of course, performing in a certain limited category also means that actors need more accurate acting skills.



Faced with this "restriction", we put forward a guess, if the shooting of king kong mice is also real-time moving capture, can we avoid this problem?


The answer is, yes.Only in the face of different projects, the creator will still find a relatively more accurate way.


When the environment is "faked"


Whether it is "Mozart" or King Kong Mouse, the difficulty of these digital characters can be seen by the naked eye. For a film, they are the focus, but also only a part.


Although Moon Man is a sci-fi comedy movie, there are many fantastic ideas, but the actual physical state of the moon should be considered as a whole. "We can refer to very few cases, even if the films have been released in the market, the number is not much. We have never encountered the effect in a vacuum environment before, for example, what is the effect of moon dust under vacuum and low gravity after the car is driven. "



Zhang Fan and his team can only simulate over and over again, and find all kinds of relevant documentary studies on science and education. "Especially the contents of the previous Apollo landing on the moon, one of which is how the moon dust was stirred up and how it fell after they landed on the moon."


However, the clarity of these materials is not high, and the team did not paint a tiger as a cat, but invested more time and energy in research, and finally let the audience experience the feeling of being immersed in the moon through the big screen.


If the moon environment is relatively realistic, then the unconstrained style in Mozart in Outer Space needs the description of the artists behind it.


Sound is invisible, but the director hopes to visualize it. "Sound propagates in waves in the air, and strong and weak will have different changes in the shape of waves. We will design from this point. For example, a bird flaps its wings, generates sound waves in the air, hits the building, and then bounces back. "



Li Shuai and the team conducted more than ten versions of the test in the early stage, and finally, the audience could see the sound of the city through ripples in every detail.


Mozart in Outer Space is not a science and education film after all, so we can’t make these details too rigid. "We let the sound enter the cochlea according to Xiaotian’s hobby of astronomy, and then through artistic processing, there is a feeling of spiral nebula, and then slowly let these sound waves unfold."



Match Hollywood’s progress


After The Wandering Earth and A Writer’s Odyssey, and after the technical exploration of these summer films, a more direct question is put before the public. Can the strength of the special effects team in China now rival Hollywood?"Technically, there is no problem," Li Shuai gave a very direct answer.



At the same time, however, more cruel problems lie ahead, such as the imperfect industrialization process and the lack of technical platform, which lead to the cycle and cost are still the key issues for special effects directors.


When the special effects team has accumulated a lot of technologies and various assets in the asset library with the advancement of one project, different projects are always faced with a new attitude.


In the early stage of shooting, Moon Man followed the virtual shooting technology of Mozart in Outer Space. "But there must be some temporary adjustments on the scene. (After the technology is used,) we can quickly achieve the desired results and upgrade at the same time."



The film has improved the animal hair skills of China’s special effects team. The team is in Moon Man. "There will be lessons, but kangaroos are short-haired, and they will definitely dig some details separately according to each project."


Every creation will grope for progress on the original basis. Even what Zhang Fan and Li Shuai are participating in, although the whole is still in the confidential stage, it can be revealed that "there are many new attempts".


China’s proposed legislation stipulates that people’s governments at or above the county level should formulate targeted renovation plans for barrier-free facilities and organize their implementation.

  BEIJING, Beijing, June 25 (Xie Yanbing, Liang Xiaohui) Zang Tiewei, spokesman of the the National People’s Congress Standing Committee (NPCSC) Law Commission, said in Beijing on the 25th that the third session of the 14th the National People’s Congress Standing Committee (NPCSC) will continue to review the draft law on barrier-free environment construction, and the third review draft of the draft intends to clarify that people’s governments at or above the county level should formulate targeted plans for the renovation of barrier-free facilities and organize their implementation.

  On the same day, the National People’s Congress Standing Committee (NPCSC) Legal Affairs Committee held a press conference. Zang Tiewei said at the press conference that the draft law on barrier-free environment construction has been reviewed twice, and the three drafts submitted to the Standing Committee for consideration are proposed to be revised as follows:

  First, it is added that the construction of barrier-free environment should be combined with the aging transformation.

  Second, it is clear that people’s governments at or above the county level should formulate targeted renovation plans for barrier-free facilities and organize their implementation.

  The third is to improve the regulations for installing elevators and other barrier-free facilities in existing houses. The range of residential buildings equipped with elevators and other barrier-free facilities is clearly defined as "existing multi-storey residential buildings in old urban communities", and at the same time, it is added that "giving play to the role of community grassroots organizations" and "strengthening communication and consultation" by house owners.

  Fourth, increase the provisions on encouraging the preparation and publication of teaching books in Braille and low vision.

  Fifth, expand the scope of places that provide barrier-free facilities, equipment and services to museums, cultural centers, science and technology museums and other places.

  Sixth, improve the provisions for commodity producers and operators to provide labels and instructions in barrier-free formats.

  Seventh, it is clear that the local standards for barrier-free environment construction shall not be lower than the relevant technical requirements of national standards.

  Eighth, improve the regulations that encourage and support the development and application of related technologies. (End)

Apart from China, the Spring Festival in these countries is also booming.

In fact, apart from China, which regards the Spring Festival as an important festival, there are also some Southeast Asian countries influenced by China culture, such as Viet Nam, South Korea, Singapore, Malaysia and other countries, which also regard the Spring Festival as a legal holiday. In addition, Sydney, Australia has also made the Spring Festival prosperous. Since it is an annual festival, people will naturally think about how to make the festival colorful, and let’s see how they spend the Spring Festival.

Sydney: From the first day to the fifteenth day, every day is the taste of New Year.

Sydney Opera House

New year’s goodsYou may not believe it, but in Sydney, the Spring Festival is very strong. In Sydney’s Chinatown, there are all kinds of Chinese restaurants, pastry shops and handicraft shops. Whether it’s Spring Festival couplets, lanterns, Chinese knots, or traditional China cuisine, you can basically buy them, so don’t worry about the new year.

Red envelopes for lucky money

Old customsIn addition to the official Spring Festival series in Sydney, there are many activities in major Chinese areas. Since the 25th of the twelfth lunar month, various activities have been staged in Sydney. On New Year’s Eve, the Sydney Opera House and the Harbour Bridge will become the most beautiful red, followed by New Year’s Eve and grabbing red envelopes.

On New Year’s Day, you can listen to a free China concert brought by the Sydney Conservatory of Music and famous tenors. You can enjoy a difficult lion dance performance; During the Spring Festival, Sydney also invited some calligraphers to show off the charm of calligraphy. On the second day of New Year’s Day, there are special events in the Art Museum during the Spring Festival. On the fourth day of the first month, there is a red envelope distribution activity at the Sydney fish market. It’s time to start exercising your hand speed. On February 8, there was also an LED lion dance show at the Circular Pier. The China Cheongsam Show on February 9th can take you through time.

[New Year’s Eve]On New Year’s Eve, in order to tie in with the Spring Festival, many restaurants in Sydney have launched "New Year’s Eve". No matter western food or buffet, China elements are added to their menus. Families who don’t want to do it themselves at home can go to the restaurant to have a look.

Singapore: Preparing New Year’s Eve dinner at home is even more delicious.

Singapore Chinatown Plaza

[new year’s goods]】 In the Spring Festival, the legal holidays here are two days, that is, the first day and the second day. Chinatown in Singapore is called Chinatown. When the Chinese New Year is coming, there are many people selling New Year’s goods there. You can see Spring Festival couplets, lighting, desserts, preserved ducks and dried fruits.

Chinese knot with auspicious meaning

Old customsOn January 26th, in Chinatown Square, the lion dance competition has already started. There are more than 10 pairs of top lion dance teams, who show their talents on the plum blossom pile and try their best to compete for the plum blossom award. Next, at Xinqiao Road and Yudongxuan Street, local and overseas art groups will jointly perform, which is the highlight of the New Year every year. You can also see the lighting display for seven weeks in a row, which is very suitable for taking a concave photo.

People go shopping in Chinatown Square to buy new year’s goods.

At the Spring Festival party in Chinatown, you can see the atmosphere of Chinese New Year singing and dancing. At the New Year’s Eve party, you can also see new media artists interacting with the audience through Chinese New Year songs, short videos and games to welcome the arrival of the New Year. On the evening of February 17th, there will be a large-scale street performance famous in Asia, which will be staged in Chinatown on the weekend of Lantern Festival. Float parade and makeup parade will bring the New Year celebration to a more joyful situation. According to local people, fireworks can be set off at mbs on the night of the Spring Festival, and many people will go to see it.

New year lion dance custom

[New Year’s Eve]As for the New Year’s Eve dinner, many Chinese will want to eat it at home, buy food and cook for jiaozi. On the one hand, we respect China’s traditional customs; on the other hand, it is difficult to change our living habits for so many years. The whole family gathers together to cook and eat, which is more festive.

Vietnam: Chinese New Year is still a celebration.

New year’s goodsThere is not much difference between Vietnamese new year’s goods and Chinese’s new year’s goods. In addition to selling New Year’s pictures and oranges, there are all kinds of red envelopes and gold-lettered Spring Festival couplets on the street. For the families of the Yue nationality, there are three kinds of decorations during the Spring Festival: a bunch (or a big one) of budding peach blossoms, a bonsai of kumquat and a "five-fruit pot" filled with fruits of various species. It is said that these three things indicate good luck, peace and prosperity in the New Year.

Wuguopen

Old customsVietnamese people have the custom of standing up banners and eating zongzi on New Year’s Eve. They use a bamboo pole, trim the top bamboo leaves, and hang red banners and wind chimes on it. It is said that the noise made when the wind blows will scare away ghosts. With regard to zongzi, it is necessary to be round and square. The so-called round place is considered as a symbol of joy. Interestingly, this kind of zongzi is very big, usually weighing 2 to 2.5 kilograms.

On the morning of the first day of the lunar new year, every family should worship their ancestors, and at the same time, they should also worship the land, the kitchen god and the ancestors of the hundred artists. Generally, there are zongzi and braised fish as sacrifices. Children should pay New Year greetings to the adults and the elderly at home, and adults will give them lucky money.

Burn incense and worship during the New Year.

In addition, there are many recreational activities, such as singing and dancing, performing plays, dragon and lion dances, etc. However, there are many taboos on the first day of the lunar new year, such as not borrowing things, not collecting debts, not doing farm work and so on. If a family travels, they can choose to visit the New Year’s Fair, such as Guangbo Flower Market, Grapefruit Market and Xingjie Ma Antique Market.

A lively dragon and lion dance team in the street.

[New Year’s Eve]This year’s New Year’s Eve dinner is just eating out. It’s basically the same in recent years. Book a private room in a hotel, and then the family will be happy. Usually, everyone is very busy at work. When taking advantage of the New Year’s Eve dinner, exchange more feelings.

Malaysia: New Year’s Eve hot pot is booming.

New year’s goodsIn Malaysia, the Lunar New Year is a legal holiday for all citizens, and the annual flavor is very strong. Malaysia is a country with relatively complete preservation of Chinese culture in the world, and the celebration customs in cultural festivals have inherited the beauty of Chinese culture for 5,000 years. New Year’s cakes are cakes used by Malaysian Chinese in the New Year. They are essential for offering sacrifices to the gods in the New Year, almost equivalent to the symbol of the New Year, and are essential new year’s goods for the New Year. In addition, Malaysia’s Jiabi, shaped like an egg roll, was originally a traditional cake food of Malays, and later it was subtly integrated into Chinese families and became a necessary festive food for Chinese New Year.

Old customs]Speaking of Malaysia’s distinctive Spring Festival activities, the first one is of course "fishing for a living". Fishing for fish is a popular New Year custom of Han nationality in Nanyang area, especially in Hong Kong, Singapore and Malaysia. Colorful raw fish have colorful and brilliant intentions, and the name "fishing raw fish" also means "wind and water" and "fishing more and more prosperous"

Laosheng

Under normal circumstances, local people will also eat potted vegetables, which are made of more than a dozen raw materials through more than a dozen cooking methods, such as frying, frying, burning and boiling. These specially treated potted vegetables are packed in a round basin, which represents round and round.

On the first day of the lunar new year, many relatives will have dinner together. If you are unmarried, you can get a red envelope from your elders.

On the Lantern Festival, people will throw oranges to find a good match. This is the custom of Fujian beauty looking for a husband. Now it has evolved into a New Year’s festival for all people to entertain. On the Lantern Festival, people throw fruits at the sea and lakes, while women throw oranges and men throw bananas for people who are destined to salvage.

Hotpot New Year’s Eve dinner

[New Year’s Eve]In Malaysia, it is a trend to eat hot pot on New Year’s Eve. Putting a burning stove under the table means a prosperous family and a reunion. Put money by the fire and hope everything goes well. The family sat around eating steaming hot pot, expecting a prosperous new year.

If you spend the Spring Festival in Southeast Asian countries, you can talk about your Spring Festival customs, New Year’s Eve dinner and delicious new year’s goods ~

According to customs statistics, China’s total import and export value in 2014 was 26.43 trillion yuan.

    The State Council Information Office will hold a press conference in the press room of the State Council Information Office at 10 am on Tuesday, January 13th, 2015. Zheng Yuesheng, spokesperson of the General Administration of Customs and director of the General Statistics Department, will introduce the import and export situation in 2014 and answer questions from reporters.

    [Zheng Yuesheng, spokesperson of the General Administration of Customs and director of the General Statistics Department]2014 is the first year of China’s comprehensive deepening reform. In the past year, the world economy was still in a period of deep adjustment after the international financial crisis, and domestic economic development entered a new normal. Under the correct leadership and unified deployment of the CPC Central Committee and the State Council, various reforms in the foreign trade field were steadily advanced, and various regions, departments and foreign trade enterprises conscientiously implemented policies and measures to promote the stable growth of foreign trade. China’s foreign trade has continued to grow steadily and its operation has remained within a reasonable range. At the same time, China’s foreign trade import and export has also made positive progress in improving quality, improving efficiency and optimizing structure.

According to customs statistics, in 2014, China’s total import and export value was 26.43 trillion yuan, an increase of 2.3% over 2013. Among them, the export was 14.39 trillion yuan, up by 4.9%; Imports were 12.04 trillion yuan, down 0.6%; The trade surplus was 2.35 trillion yuan, up 45.9%. In dollar terms, in 2014, China’s import and export, export and import increased by 3.4%, 6.1% and 0.4% respectively.

The main situation of China’s foreign trade import and export in 2014. First, the growth rate of import and export is stable and positive. In the first quarter of 2014, China’s import and export value was 5.9 trillion yuan, down 3.8%; In the second quarter, the import and export was 6.5 trillion yuan, an increase of 1.7%; Import and export in the third quarter was 7 trillion yuan, up by 7.1%; In the fourth quarter, imports and exports reached 7 trillion yuan, up 4%. Among them, exports decreased by 6.1% in the first quarter, increased by 3.4% and 12.7% in the second and third quarters respectively, and increased by 8.7% in the fourth quarter; In terms of imports, it decreased by 1.3% in the first quarter, remained basically the same in the second quarter, increased by 0.8% in the third quarter and decreased by 1.6% in the fourth quarter.

2. General trade grew steadily, while processing trade grew steadily. In 2014, China’s general trade import and export was 14.21 trillion yuan, up 4.2%, accounting for 53.8% of China’s total import and export value in the same period. In the same period, the import and export of processing trade was 8.65 trillion yuan, up 2.8%, accounting for 32.7%.

3. Bilateral trade with the EU and the United States grew steadily, trade with Japan and Hong Kong declined, and trade with emerging markets performed well. In 2014, the European Union, the United States, ASEAN, Hong Kong and Japan were my top five trading partners. Among them, my bilateral trade volume with the EU and the United States was 3.78 trillion yuan and 3.41 trillion yuan respectively, up by 8.9% and 5.4% respectively. The bilateral trade volume with Hong Kong and Japan was 2.31 trillion yuan and 1.92 trillion yuan respectively, down by 7.2% and 1% respectively. In the same period, China’s bilateral trade volume with ASEAN, Africa, Russia, India and other emerging markets was 2.95 trillion yuan, 1.36 trillion yuan, 585.19 billion yuan and 433.55 billion yuan, up 7.1%, 4.3%, 5.6% and 6.8% respectively.

4. The import and export of private enterprises and foreign-invested enterprises increased, while the import and export of state-owned enterprises declined slightly. In 2014, the import and export of private enterprises was 9.13 trillion yuan, an increase of 6.1%, accounting for 34.5% of China’s total import and export value in the same period. In the same period, the import and export of foreign-invested enterprises was 12.19 trillion yuan, up 2.4%, accounting for 46.1%; The import and export of state-owned enterprises was 4.59 trillion yuan, down 1.3%, accounting for 17.4%.

5. Exports of mechanical and electrical products and traditional labor-intensive products grew steadily. In 2014, the export of mechanical and electrical products in China was 8.05 trillion yuan, an increase of 2.6%, accounting for 56% of the total export value. In the same period, the export of seven categories of labor-intensive products, such as textiles, clothing, luggage, footwear, toys, furniture and plastic products, was 2.98 trillion yuan, up by 4%, accounting for 20.7%.

6. Imports of consumer goods accelerated, while imports of major commodities increased in price and fell. In 2014, China’s imports of consumer goods reached 936.27 billion yuan, up by 14.9%, which was significantly faster than the overall growth rate of China’s imports in the same period, accounting for 7.8% of China’s total imports in the same period. In the same period, the import volume of major commodities maintained growth, including 930 million tons of imported iron ore, an increase of 13.8%; Imported crude oil was 310 million tons, up by 9.5%; 71.399 million tons of soybeans, an increase of 12.7%; 14.432 million tons of steel, an increase of 2.5%; 4.825 million tons of copper, an increase of 7.4%. In addition, imported coal was 290 million tons, down by 10.9%; Imported refined oil was 29.997 million tons, down by 24.2%. In the same period, the import prices of China’s imported commodities generally fell, with the average import price of iron ore falling by 23.4%, crude oil by 6.1%, coal by 15.2%, refined oil by 4.6%, soybean by 6.8% and copper by 6.1%.

Seven, foreign trade export leading index fell for the third consecutive month. In December, China’s foreign trade export leading index was 40.1, down by 0.7 compared with November, the third consecutive month of decline, the lowest point since December 2013, indicating that China’s export growth is still facing certain pressure in the first quarter of this year.

How much is the price of Zotye t900?

The price of Zotye T900 is about 100,000 yuan:

1. This car is named "Kuang Shi", which sounds very atmospheric. At first glance, the design looks like a Land Rover, but in fact, if you look closely, you will find that it is more like the previous Zotye T900, with a strong Zotye style. There is no trace of imitation on the front face, the rough air intake grille looks quite domineering, and the design of the side SU is also like the Land Rover Range Rover, which is tough.

2. Although there is not much exposure in the interior, according to Zotye’s consistent style, the interior design layout and atmosphere should be good. Zotye has never let us down in design.

3. In terms of power, Jueshi SU is equipped with a 2.0T turbocharged engine, matched with 8AT gearbox, with a maximum power of 218 HP and a four-wheel drive system. Although Zotye has a bad reputation, with the blessing of 8AT, driving comfort and power adjustment should not be bad.

发现

4. As a medium and large SUV, this car has a high positioning, but it may have a high cost performance after listing, and may even be bought for less than 100,000 yuan. However, it is not easy for Zotye to gain a foothold in the market.