Original SME SME technology story

Chemical plant explosions have occurred frequently at home and abroad, which is frightening.

One to two, people have a fear of dangerous chemicals.

But life is always inseparable from chemistry, and even the fertilizer used in the cultivation of essential grain may be explosive and dangerous goods. Ammonium nitrate is a commonly used agricultural fertilizer, but it is also the "culprit" that caused the worst industrial disaster in American history.

Smoke billowing from the explosion in the worst industrial disaster in American history.

This chemical with the word "nitrate" as the head is always disturbing.

Perhaps it is because they are often known together with explosions. For example, trinitrotoluene, the main component of TNT explosives, is made by nitration of toluene.

The great power of TNT has long been recognized. A Grenade thrown on the battlefield killed and injured a large area only contains 50 grams of TNT, and 14 kilograms of TNT can destroy a football field.

As early as the mid-19th century, Swedish engineers applied for a patent to support mixed explosives with ammonium nitrate and other combustion improvers.

Ammonium nitrate has since become a widely used raw material for industrial explosives.

A quarter pound TNT Grenade

Although ammonium nitrate can be used as an explosive, pure ammonium nitrate without combustion improver is actually the most difficult nitric explosive to detonate.

It does not burn by itself at room temperature, and ammonium nitrate is extremely insensitive to impact.

The experimental study shows that the 50kg hammer falls on solid ammonium nitrate from a height of 50cm, and its explosion probability is 0;

Compared with the famous explosive nitroglycerin, a 200g hammer can be detonated 100% when it falls from a height of 20cm.

At the same time, ammonium nitrate has a high nitrogen concentration and stable performance, so people often use it as a nitrogen-containing fertilizer.

Nitrogen fertilizer is mainly helpful to improve the yield and quality of crops.

As everyone knows, ammonium nitrate fertilizer, which made people relax their vigilance, triggered a sudden compound disaster of land, sea and air.

Ammonium nitrate fertilizer

After World War II, although the United States won the war, most areas fell into the post-war economic depression.

However, the southern city of Texas is a different story.

This coastal city is busy day and night, with chemical plants and oil refineries running nonstop, and there are endless cargo ships in the port.

At that time, Texas was praised as a "port of opportunity" by major American media and newspapers, and it was the core of industrial development in the South.

This prosperity made the whole country envy, but soon, the prosperous industrial development also brewed a small Mars that destroyed everything.

By 1947, about 2,500 ships visited the ports in Texas every year, and even Monsanto opened a chemical plant in the town.

On April 16th, the wharf began to operate before dawn as usual, but it was a special day recorded in American industrial history.

There is a cargo ship, the Grand Camp, moored beside the port. This French cargo ship has been staying for five days.

The ship is loaded with some oilfield equipment, drill pipes, hemp ropes and weapons and ammunition shipped from Belgium.

And its main "passenger" is actually 2300 tons of ammonium nitrate fertilizer.

At 8 o’clock in the morning, the crew was carrying the few remaining bags of ammonium nitrate into the cabin, when a smell of smoke caught their attention.

They looked intently and saw that the smoke seemed to be coming from the No.4 cabin where fertilizer was piled up.

Perhaps some ignorant crew member or docker ignored the no-smoking sign and smoked on the ship, which caused the fire.

The fire quickly spread to the deck and hull surface, and the smoke became bigger and bigger.

The crew quickly picked up fire extinguishers and fire pipes to put out the fire, and more than 20 firefighters arrived in time.

Seeing that the fire did not decrease, it became more and more intense, and the crew came up with another fire extinguishing method.

Rescuers stopped using water to put out the fire, but sealed the warehouse with slats and covered it with tarpaulins;

Then the high-temperature steam is introduced into the cabin, and it is intended to squeeze out the oxygen in the cabin in this form.

In this way, without one of the three elements of combustion, combustion can not continue.

This method was a common fire fighting method for cargo ships at that time, and the captain also mixed selfishness in it-reducing the loss caused by the wet goods.

* Note: Material combustion requires three elements: combustion improver, combustible and temperature reaching the ignition point. Among them, oxygen is the most common combustion promoter.

People never expected that this method was really good, but it was equivalent to adding fuel to the fire for the cargo ship transporting ammonium nitrate.

More terrible than the fire of ammonium nitrate is the explosion.

Although ammonium nitrate is resistant to impact, it is very fragile in the face of high temperature.

When the temperature reaches about 165℃ or comes into contact with an open flame, solid ammonium nitrate will rapidly decompose to produce nitrous oxide and water vapor.

Nitrous oxide will also be converted into oxygen at high temperature, and the gas that rescuers tried their best to remove reappeared.

At this time, the reaction brewing in the air is not just as simple as burning.

The high temperature and high pressure environment created by firefighters made the warehouse a closed container to accelerate the explosion reaction.

People didn’t know anything about it at that time, only to find that even with powerful rescue forces, the fire was still too big to control.

At 8: 30, the captain ordered to abandon the Grand Camp and bear the loss of all the goods.

However, he was only distressed to lose a ship and cargo, but he didn’t expect the fire to turn into a bigger disaster.

At 9: 12, a loud bang from the port made almost the whole city tremble.

A fireball went straight into the sky and turned the sky red. Thick smoke soared to an altitude of 610 meters and spread everywhere. Part of the hull melted into pieces and jetted out of the dock.

Two planes accidentally flew over at this time and were directly destroyed and fell.

The explosion near the wharf caused the 160km water body in Fiona Fang to be choppy, which triggered a tsunami, and set off waves as high as 4.5m, hitting the land.

Even Houston, 40 kilometers north of Texas, felt a violent vibration, and the window glass of some houses was directly shattered.

This has become a major disaster facing the sea, land and air in all directions.

In the sudden explosion, none of the first firefighters who entered the rescue survived.

Nearby residents took refuge at home with trepidation, but they still could not escape the surging tsunami.

The fire that continues the explosion is still going on, which makes people afraid to get close.

The busy Texas dock is not a harbor of the Grand Camp, but dense cargo ships and chemical plants and refineries along the coast have become another hidden danger.

Just 15 hours after the explosion, people have not recovered from it, and the second explosion happened.

A large number of chemical plants and refineries are densely distributed.

On the coast 200 meters away from the Grand Camp, there is also a cargo ship named Success.

This cargo ship also contains nearly 1000 tons of ammonium nitrate and 180 tons of sulfur.

The explosion and fire extended to the USS Success, bringing a second thrilling explosion.

The explosion triggered a series of chain reactions, and nearby freighters and factories exploded one after another.

Successive disasters eventually killed 581 people and injured more than 3,500 people. At that time, more than a quarter of the population in Texas was killed or injured in the disaster.

Thousands of residential buildings and commercial buildings were destroyed by the tsunami, and 1,100 docks were damaged.

At that time, the prosperous capital and industrial city of Texas lost about $100 million (equivalent to more than $1 billion now).

This is the worst disaster in American industrial history, and the reasons behind it are complicated and strange.

First of all, there was a small fire in the cabin for reasons that have not been clear so far.

Then rescuers used self-defeating fire fighting methods, which eventually aggravated the explosion.

At the same time, the government regulatory agencies themselves have many loopholes.

In the era of post-war economic recovery, the industrial process has become the most important thing beyond laws and policies, and managers can only ignore the interests.

After the accident, a large-scale funeral was held for the unidentified victims.

At that time, there were about 6,000 fertilizer chemical plants in the United States, but most of them did not report the storage of ammonium nitrate in the Department of Homeland Security, although the inventory was as high as 1,300 times that of the mandatory review.

It is conceivable that the industrial intensive Texas was equivalent to hiding countless stealth bombs at that time, just waiting for an opportunity to detonate.

Once detonated, it will lead to irreparable loss of life and property.

Only in this way can the federal government face up to the audit and supervision of chemical plants and dangerous chemicals.

The government has drawn up new standards and improved the management and transportation system of dangerous chemicals. Enterprises have also established an industrial mutual aid system, and agreed to join hands in the event of danger.

This appalling Texas explosion has become history, and the United States has entered a new era of strict industrial management.

Afterwards, major media rushed to report the accident.

But no matter what era the strict system is put in, there will always be people who exploit loopholes.

Dangerous chemicals such as ammonium nitrate are never kind to those who neglect them.

In 2013, also in Texas, another chemical fertilizer factory exploded.

However, this time, it was no longer because of people’s ignorance that the mistake was made, but the chemical fertilizer plant built a non-compliant ammonia storage tank privately.

Up to 24 tons of anhydrous ammonia accidentally triggered an explosion, killing 35 people.

Sadly, some people were killed innocently in the explosion of ammonium nitrate, and some people deliberately used ammonium nitrate as a weapon for terrorist attacks.

In 2011, a nightclub in Bali exploded. This is a vicious explosion in which 202 people were killed by terrorists using ammonium nitrate.

In 1995, terrorists used ammonium nitrate to make explosives to blow up the federal building.

Chemicals usually have both advantages and disadvantages for human beings.

Ammonium nitrate is a common industrial explosive, but it is also a good fertilizer.

Nitroglycerin, which can be used as an explosive, is also a good medicine for cardiovascular diseases …

People often suffer while using them to achieve certain interests.

However, the progress of human beings lies in that no matter how dangerous the substance is, it can be controlled by human beings and finally serve human beings.

Ammonium nitrate. Wikipedia, June 26, 2019.

MarcLallanilla, LiveScience. What Causes Fertilizer Explosions? ScientificAmerican, 2013.04.18.

1947 TexasCity Disaster. Moore Memorial Publiclibrary.

MichaelBaumann. How a Fertilizer Accident Led to the Deadliest Industrial Disaster inAmerican History. The Ringer, 2017.08.24.

SteveOlafson. The Explosion: 50 Years Later, Texas City still Remembers/’Texas Cityjust blew up’/A powerful chemical explosion 50 years ago propelled a small porttown into an unwelcome national and world spotlight. Chron, 1997.04.13.

Original title: "How terrible is the explosion of ammonium nitrate? A cargo ship full of fertilizer blew up thousands of buildings.

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　　A "flow chart for withdrawing files" has plunged Peking University and Henan Admissions Offices into a whirlpool of public opinion.

　　On the morning of August 15th, the Admissions Office of Henan Province issued a statement saying that it was found that the recruitment staff of a county in Henan Province was negligent, and the information of the candidates’ withdrawal process was taken by others without authorization and spread online. According to the statement, the "flow chart of withdrawing files", which should have been kept confidential during the enrollment process, "unintentionally leaked" due to the negligence of the enrollment staff. At present, the Henan Provincial Admissions Office has interviewed and sent a letter to the relevant departments of the county, requesting further investigation and verification of the situation and handling it according to the rules and regulations.

　　Xiong Bingqi, an educational scholar and vice president of 21st Century Education Research Institute, told The Paper that the "flow chart for withdrawing files" belongs to the internal flow information of enrollment work and should be kept confidential and will not be made public. However, the relevant departments should keep the process information for future reference when enrolling students. In the face of enrollment disputes, it can be viewed by the supervision department or the higher authorities to determine whether the enrollment work is illegal.

　　What punishment should the staff bear for the disclosure of confidential workflow information due to negligence?

　　Xiong Bingqi believes that the staff member may be subject to administrative sanctions. He said that under the current enrollment system, every link of information should be open and transparent, and candidates can question the results of enrollment and ask the enrollment department to know whether the education and examination departments and schools violate the rules according to the public information, so as to safeguard their rights.

　　The Paper found that Article 10 of the Interim Measures for Handling Violations of Enrollment in Ordinary Colleges and Universities published by the Ministry of Education in 2014 stipulates that the enrollment staff may "disclose unpublished candidates’ scores, candidates’ volunteers, admission scores, etc., which may affect the admission of fair information, or disclose or resell candidates’ personal information". The unit to which they belong shall immediately order them to suspend their enrollment work, and the relevant departments shall give corresponding punishment or other treatment according to the seriousness of the case; Anyone suspected of committing a crime shall be transferred to judicial organs for handling according to law.

　　In addition, the data show that the Ministry of Education has previously regulated the possible enrollment violations in colleges and universities by issuing regulations and implementing interim measures.

　　The Ministry of Education pointed out in the "Regulations on Enrollment of Ordinary Colleges and Universities in 2019" issued in March this year that, except for the information that should be publicly disclosed to the public according to regulations, any unit or individual may not provide it to others or disclose it to the public without authorization, and illegal dissemination and sale are strictly prohibited.

　　At the same time, this regulation explains the penalties for violations of laws and regulations in all aspects of college entrance examination registration, examination and admission. Candidates, examination staff and other social personnel who violate the rules in the enrollment, examination, admission and other aspects of college enrollment will be dealt with severely in strict accordance with the procedures and regulations determined by the provisions (measures) of the Criminal Law and the Education Law, and the parties and related personnel will be held accountable according to the law; Anyone suspected of committing a crime shall be promptly transferred to judicial organs for legal responsibility. Those who violate the rules and regulations of public officials will be dealt with seriously in accordance with relevant regulations.

　　In May of this year, the Henan Provincial Department of Education simultaneously issued the relevant regulations on the enrollment of ordinary colleges and universities in 2019.

　　Previously, the Peking University Admissions Committee issued a statement saying that in view of the fact that the "National Special Plan" admission work in Henan Province adopts the method of voluntary filing in order, the two candidates who have retired have reached the admission control scores of the same batch and met the admission conditions, and should be admitted; There are irregularities in the process of withdrawing files, and the reasons for withdrawing files in the admissions office are not established. The Admissions Committee decided to apply for the re-registration of two candidates who had dropped out of the file according to the procedure.

Brand has existed for centuries, and its emergence marks the maturity of the concept of commodity exchange. It can be said that the appearance and development of brand is a social and economic phenomenon and the product of the development of commodity economy to a certain stage.

1. Development history of foreign brands

Brand development in western countries has roughly experienced four periods:

(1) primitive period. Before the invention of movable type printing in 1450, the brand developed in a primitive and unconscious state. However, people have unconsciously applied the concept of brand in business activities. At that time, with the prosperity of economy and the increase of business activities, people began to spread brands by word of mouth.

(2) the germination period. Before the industrial revolution, brand development was in its infancy. At that time, it mainly paid attention to the labeling of products or producers, so it was also called the labeling period. For example, in the western United States, the earliest entrepreneurs (that is, big farmers) branded the company’s logo on the buttocks of animals, and used such an indelible mark to show his ownership of the assets of animals. Since then, the brand has the function of distinguishing from other people’s goods.

(3) growth period. At the end of 18th century and the beginning of 19th century, or after the industrial revolution, western countries experienced rapid economic development, increased products and intensified competition, and brand development entered the growth period or trademark period. The biggest feature of brand development in this period is that enterprises generally attach importance to trademark registration.

The industrial revolution made the machine industry replace manual production, and the manufacturing industry was more developed. In order to strengthen the protection of brands, the trademark system came into being, and brands in the modern sense came into being. Starting with the first car with horizontal bar engine made in Germany in 1886, Coca Cola was born in 1886, Gillette shaver appeared in 1895, Kodak brand was born in 1898, Ford Model T came out in 1908, Boeing brand quietly landed in 1917, Marlboro brand came out in 1924, Nestle coffee came out in 1938, and a number of brands gradually developed and grew.

At the beginning of the 19th century, the earliest legal provisions on trademarks appeared in France. Subsequently, Britain, the United States, Germany and Japan have also promulgated their own trademark laws. Trademark system is popular all over the world, and brands have been recognized and guaranteed by law.

(4) maturity. At the end of 19th century and the beginning of 20th century, the role of brand as an important means of competition gradually emerged. Especially after the Second World War, with the rapid development of science and technology, high technology is widely used in production, enterprise groups are maturing, consumer demand is changing with each passing day, and enterprise competition is unprecedented fierce, thus ushered in the so-called "brand economy" era, and brand development has entered a mature period or brand period. The globalization trend of brand communication is obvious, but it has national characteristics. A large number of brands with unique connotations and advanced concepts have been born, and the research on brands has been deepened day by day. During this period, famous brands such as KFC, McDonald’s, Disney, Toyota, Hitachi, Panasonic and Sony appeared, which has entered the era of brand competition.

2. The development stage of foreign brands

Looking at the development history of foreign brands, it can be summarized into four stages, namely, the formal brand stage, the legal brand stage, the famous brand stage and the commercialized brand stage.

(1) The formalization stage of the brand. In the stage of brand development, the first is the formalization of the brand. From a formal point of view, a brand is a symbol. Since ancient times, people have marked their own livestock with unique marks to distinguish them from other people’s livestock. In English, the word "Brand" means to stamp, indicating the origin and manufacturer of a product or service. In the early days, people widely used formal brands, which started with all kinds of craftsmen marking their products to distinguish them from those made by others. At this stage, when people understand the brand, they only regard it as a form of symbol and mark, so that consumers can distinguish the origin and source of the product through this symbol. This symbol ensures that the product is provided by the same supplier with the same quality and characteristic level, and after the product is sold, it can make the buyer identify the manufacturer of the product and facilitate repair and replacement. This kind of formalized brand also has certain binding force on other product manufacturers, and to some extent, it has played a role in preventing its own products from being counterfeited by others.

(2) The legalization stage of the brand. The significance of brand legalization lies in brand trademark, and brand has become an integral part of intellectual property rights. According to the development of commodity economy and fierce market competition, many western countries have promulgated and promulgated trademark laws and related brand protection regulations, which makes the concept of brand clearly defined in law. Therefore, the brand of goods and services can be protected by law, and the word brand is also reflected in relevant laws. Legalization of brand shows in the legal sense that after the brand is registered, the owner and franchisor of the brand get the protectable property, and can also prevent others from impacting, counterfeiting and hurting. In 1803, France introduced the world’s earliest brand-related law, the Law on Factories, Workshops and Workshops, which defined counterfeiting other people’s trademarks as the crime of forging documents without permission and punished it. The United States began to implement the Federal Trademark Regulations of the United States of America in 1870; Germany also promulgated the Trademark Protection Law in 1874, which made the brand development enter the era of legalization. Brand-related laws that have been recognized and implemented around the world mainly include the Paris Convention for the Protection of Industrial Intellectual Property Rights, which was promulgated and implemented on March 20th, 1883, and the madrid agreement concerning the international registration of marks, which was promulgated and implemented on April 14th, 1891. China is also a member of these two conventions and agreements.

(3) the brand-name stage of the brand. After World War II, great changes have taken place in the world economy, scientific and technological progress has promoted the rapid development of productive forces, people’s material and cultural living standards have been greatly improved, consumers have changed from meeting basic physiological needs to pursuing higher psychologically and spiritually, paying attention to the expression and development of individuality, and there are abundant commodities in the market, and the differences in quality, performance and price of commodities have gradually narrowed. At the same time, due to the joint action of various modern media, the spread and diffusion of commodity brands are more effective and fast, which promotes and influences consumers to form the concept and value trend of brand-name consumption, and the outstanding performance of brand-name products in the market has brought rich super-value profits to enterprises. The demonstration effect of brand-name consumption is to cause people to chase brand-name goods all over the world. During this period, brand has become the focus of market competition among enterprises.

Brand-name brand has become the goal and direction of brand development for all enterprises. Brand-name brand is an outstanding brand among many brands. Brand-name brand goods are symbols of high-quality products and services. They occupy the market and conquer the high-quality goods of users and consumers with their outstanding performance and the appearance of appealing to both refined and popular tastes. From the market performance, the famous brand indicates that the enterprise’s labor is highly recognized by the society, reflects the trend of consumer psychological preference and cultural taste, is the unity of social material and spiritual values, and is the biggest feature of modern social consumption concept and cultural value orientation. During this period, many famous brands began to appear in various markets around the world, such as Coca-Cola drinks in the United States, Kodak films, Ford cars and Toyota cars in Japan. Famous brands have become a powerful weapon for enterprises to participate in international market competition in this period.

(4) the commercialization stage of the brand. When the world began to pay close attention to intellectual property rights, enterprise merger and brand export, and the implementation of franchising and other management, the formal meaning, legal attributes and branding of the brand could not fully explain the true meaning of the brand. It can be said that the nature of the brand has changed suddenly, that is, the brand has the characteristics of general commodity value and exchange function, and the commodity attributes of the brand have emerged. A brand is a commodity, which has the general attributes and characteristics of a commodity, and its development has entered the era of brand commercialization. Enterprises with brands pay more attention to the connotation of the brand and the intangible assets value of the brand itself.

When marketing activities are carried out, brands are integrated into business assets as intellectual property and intangible assets of enterprises. When enterprises merge and expand, brand assets have become an important asset composition of asset merger and reorganization. Even the brand can be auctioned as an independent asset when the enterprise goes bankrupt. For example, the famous British car brand manufacturer "Rolle Period-Roy Period" was transferred to the German Volkswagen Company at a price of hundreds of millions of pounds during the merger of the enterprise. Developed countries make use of the commodity characteristics of brands to export brands to developing countries in the international market, and adopt the way of licensing brands as an investment in local enterprises, implement franchising and realize the brand expansion strategy. For example, in many Coca-Cola production plants and filling lines around the world, the Coca-Cola Company has no direct investment, but only provides licenses for the use of Coca-Cola stock solution and Coca-Cola brands, and enterprises that use brands have to pay a considerable amount of brand use fees every year. Another example is the licensee who uses McDonald’s brand. In addition to the initial cost of about 600,000 US dollars, he will also pay McDonald’s brand service fee and brand use fee, which account for 11.5% of its operating income. It can be said that the era of brand commercialization has arrived. (The author is a member of the writing team of Brand Innovation)

    The State Council Information Office will hold a press conference in the press room of the State Council Information Office at 10 am on Tuesday, January 13th, 2015. Zheng Yuesheng, spokesperson of the General Administration of Customs and director of the General Statistics Department, will introduce the import and export situation in 2014 and answer questions from reporters.

    [Zheng Yuesheng, spokesperson of the General Administration of Customs and director of the General Statistics Department]2014 is the first year of China’s comprehensive deepening reform. In the past year, the world economy was still in a period of deep adjustment after the international financial crisis, and domestic economic development entered a new normal. Under the correct leadership and unified deployment of the CPC Central Committee and the State Council, various reforms in the foreign trade field were steadily advanced, and various regions, departments and foreign trade enterprises conscientiously implemented policies and measures to promote the stable growth of foreign trade. China’s foreign trade has continued to grow steadily and its operation has remained within a reasonable range. At the same time, China’s foreign trade import and export has also made positive progress in improving quality, improving efficiency and optimizing structure.

According to customs statistics, in 2014, China’s total import and export value was 26.43 trillion yuan, an increase of 2.3% over 2013. Among them, the export was 14.39 trillion yuan, up by 4.9%; Imports were 12.04 trillion yuan, down 0.6%; The trade surplus was 2.35 trillion yuan, up 45.9%. In dollar terms, in 2014, China’s import and export, export and import increased by 3.4%, 6.1% and 0.4% respectively.

The main situation of China’s foreign trade import and export in 2014. First, the growth rate of import and export is stable and positive. In the first quarter of 2014, China’s import and export value was 5.9 trillion yuan, down 3.8%; In the second quarter, the import and export was 6.5 trillion yuan, an increase of 1.7%; Import and export in the third quarter was 7 trillion yuan, up by 7.1%; In the fourth quarter, imports and exports reached 7 trillion yuan, up 4%. Among them, exports decreased by 6.1% in the first quarter, increased by 3.4% and 12.7% in the second and third quarters respectively, and increased by 8.7% in the fourth quarter; In terms of imports, it decreased by 1.3% in the first quarter, remained basically the same in the second quarter, increased by 0.8% in the third quarter and decreased by 1.6% in the fourth quarter.

2. General trade grew steadily, while processing trade grew steadily. In 2014, China’s general trade import and export was 14.21 trillion yuan, up 4.2%, accounting for 53.8% of China’s total import and export value in the same period. In the same period, the import and export of processing trade was 8.65 trillion yuan, up 2.8%, accounting for 32.7%.

3. Bilateral trade with the EU and the United States grew steadily, trade with Japan and Hong Kong declined, and trade with emerging markets performed well. In 2014, the European Union, the United States, ASEAN, Hong Kong and Japan were my top five trading partners. Among them, my bilateral trade volume with the EU and the United States was 3.78 trillion yuan and 3.41 trillion yuan respectively, up by 8.9% and 5.4% respectively. The bilateral trade volume with Hong Kong and Japan was 2.31 trillion yuan and 1.92 trillion yuan respectively, down by 7.2% and 1% respectively. In the same period, China’s bilateral trade volume with ASEAN, Africa, Russia, India and other emerging markets was 2.95 trillion yuan, 1.36 trillion yuan, 585.19 billion yuan and 433.55 billion yuan, up 7.1%, 4.3%, 5.6% and 6.8% respectively.

4. The import and export of private enterprises and foreign-invested enterprises increased, while the import and export of state-owned enterprises declined slightly. In 2014, the import and export of private enterprises was 9.13 trillion yuan, an increase of 6.1%, accounting for 34.5% of China’s total import and export value in the same period. In the same period, the import and export of foreign-invested enterprises was 12.19 trillion yuan, up 2.4%, accounting for 46.1%; The import and export of state-owned enterprises was 4.59 trillion yuan, down 1.3%, accounting for 17.4%.

5. Exports of mechanical and electrical products and traditional labor-intensive products grew steadily. In 2014, the export of mechanical and electrical products in China was 8.05 trillion yuan, an increase of 2.6%, accounting for 56% of the total export value. In the same period, the export of seven categories of labor-intensive products, such as textiles, clothing, luggage, footwear, toys, furniture and plastic products, was 2.98 trillion yuan, up by 4%, accounting for 20.7%.

6. Imports of consumer goods accelerated, while imports of major commodities increased in price and fell. In 2014, China’s imports of consumer goods reached 936.27 billion yuan, up by 14.9%, which was significantly faster than the overall growth rate of China’s imports in the same period, accounting for 7.8% of China’s total imports in the same period. In the same period, the import volume of major commodities maintained growth, including 930 million tons of imported iron ore, an increase of 13.8%; Imported crude oil was 310 million tons, up by 9.5%; 71.399 million tons of soybeans, an increase of 12.7%; 14.432 million tons of steel, an increase of 2.5%; 4.825 million tons of copper, an increase of 7.4%. In addition, imported coal was 290 million tons, down by 10.9%; Imported refined oil was 29.997 million tons, down by 24.2%. In the same period, the import prices of China’s imported commodities generally fell, with the average import price of iron ore falling by 23.4%, crude oil by 6.1%, coal by 15.2%, refined oil by 4.6%, soybean by 6.8% and copper by 6.1%.

Seven, foreign trade export leading index fell for the third consecutive month. In December, China’s foreign trade export leading index was 40.1, down by 0.7 compared with November, the third consecutive month of decline, the lowest point since December 2013, indicating that China’s export growth is still facing certain pressure in the first quarter of this year.

　　According to the geological environment conditions of Sichuan Province and the weather forecast of Sichuan Meteorological Observatory, the office of Sichuan Geological Disaster Command issued the meteorological risk warning of geological disasters in Sichuan Province at 17: 00, from 20: 00 on August 22 to 20: 00 on August 23, Sichuan.Nine counties have a second-level orange warning, and 58 counties and cities have a third-level yellow warning.

　　The second-level orange warning areas are 9 counties (districts) in Tongjiang County, Pingchang County, Nanchong Yingshan County, Dazhou Tongchuan District, Dachuan District, Xuanhan County, Kaijiang County, Quxian County and Dazhu County.

　　The third-level yellow warning areas are Zhaohua District of Guangyuan, wangcang county, Jiange County, Cangxi County, Yanting County of Mianyang, Santai County, Zhongjiang County of Deyang, Bazhou District of Bazhong, Enyang District, Nanjiang County, Wanyuan City of Dazhou, Gaoping District of Nanchong, Shunqing District, Jialing District, Langzhong City, Peng ‘an County, nanbu county, Yilong County, Xichong County and Guang ‘an. Anyue County in Ziyang, Longchang City in Neijiang, Fushun County in Zigong, Gongxian County, Junlian County and Xingwen County in Yibin, Jiangyang District, Longmatan District, Naxi District, Hejiang County, Gulin County and Luxian County in Luzhou, Jiulong County in Ganzi Prefecture, Xichang City, Muli County, Yanyuan County, Dechang County, ningnan county, Puge County and Butuo County in Liangshan Prefecture.

　　The office of Sichuan Geological Disaster Command requires that the third-level yellow warning area should pay close attention to rainfall forecast and rainfall reality; Check the implementation of the disaster prevention responsibility system; Inspection of dangerous areas such as slopes in front of and behind the house, cliffs near the mountain and ditches; Do a good job in monitoring, early warning and early warning information release; Find signs of danger, decisively take the initiative to prevent and avoid, and ensure the safety of people’s lives; Do a good job in preparing for the emergency disposal of sudden geological disasters.

　　Continued heavy rainfall caused disasters in 19 towns and villages in Cangxi, Guangyuan, Sichuan.

　　Affected by the heavy rainfall on the 22nd, 19 towns and villages in Cangxi County, Guangyuan City, Sichuan Province were affected, with 267 people evacuated and 274 resettled, and no casualties were reported.

　　From 1: 00 to 18: 00 on the 22nd, there was heavy rain in Cangxi County, Guangyuan City, and heavy rain occurred in some places, with the maximum rainfall reaching 277.7mm..

　　Affected by continuous heavy rainfall, 19 towns and villages in Cangxi County have experienced different degrees of geological disasters such as landslides and farmland damage. At present, local departments are making every effort to organize party member cadres to carry out rescue and evacuation.

　　Langzhong, Sichuan: Heavy rainfall caused landslide and road interruption.

　　At 19: 30 on August 22nd, the fire station of Jiaochang Road, Langzhong City, Nanchong City, Sichuan Province received an alarm saying that a landslide occurred near Panlongchang, Wencheng Town, Langzhong City due to continuous rainfall, which caused the road to be interrupted, and three old people were trapped in the house. The local fire rescue forces immediately dispatched a rescue vehicle and six fire fighters to the rescue.

　　At 20: 10, the rescue force arrived at the scene. After determining the location of the trapped people, the fire rescuers used the ladder in the house to rescue three old people and moved them to safety.

　　By 10: 00 on the 22nd, Nanchong City Fire Rescue Detachment had received 5 flood fighting and rescue alarms, dispatched 5 fire fighting vehicles, 30 fire fighters and rescued 7 people trapped.

　　(Headquarters reporter Tamia Liu Yang Chen Jia Yichao)

　　Cctv news(News Network): In January this year, the new version of the national medical insurance drug list was implemented, and the national negotiated drugs have been equipped in more than 150,000 designated medical institutions across the country.

　　Mr. Xie, a citizen of Huzhou, Zhejiang Province, bought a national medical insurance negotiation drug in a retail pharmacy, which is a targeted drug for the treatment of malignant tumors.

　　On January 1st this year, the new national medical insurance catalogue was implemented, and 67 kinds of drugs were added through negotiation, with an average price reduction of 62%, covering the demand for drugs such as tumors, chronic diseases and rare diseases. To reduce the drug burden of the masses, it is not only that drugs can be "reimbursed" in medical insurance, but also that people can use drugs conveniently and quickly, so as to improve the accessibility of negotiated drugs. In order to solve the problem of negotiating drugs landing, in May last year, the National Medical Insurance Bureau put forward a "dual-channel" management mechanism for negotiating drugs, determined that designated retail pharmacies should be included in the supply guarantee scope of medical insurance drugs, and implemented a unified payment policy with medical institutions. By the end of February 2022, the negotiated drugs in the new national medical insurance drug list during the agreement period were equipped in 154,700 designated medical institutions nationwide, of which 42,100 were designated medical institutions and 112,600 were designated retail pharmacies.

　　According to the National Medical Insurance Bureau, in January this year alone, during the agreement period, 17.7387 million people were reimbursed for drugs negotiated, and the medical insurance fund spent 5.197 billion yuan, with an average actual reimbursement rate of 69.12%.

　　Since 2018, a total of six batches of drugs have been purchased by the state, and a total of 234 drugs have been purchased, involving 30% of the total annual procurement of chemicals in public medical institutions. According to the purchase amount before centralized procurement, the accumulated cost savings are more than 260 billion yuan.

　　Recently,

　　48-year-old Guangzhou citizen

　　Mr. Li (pseudonym) suffered from a sudden stroke.

　　Go to the Stroke Center of Sun Yat-sen Memorial Hospital of Sun Yat-sen University for medical treatment.

　　however

　　He has fever,

　　And Covid-19 nucleic acid detection is not carry out,

　　What should we do?

　　Time is the brain, and time is life. "According to the suspected COVID-19 patient, start the emergency green channel for him!" After the medical staff of the intervention team of neurology department in the stroke center of this hospital collected nucleic acid on the spot, they immediately took three-level protective measures to implement emergency treatment for Mr. Li.

　　Guangzhou Daily Xinhua Flower City reporter learned from the hospital on April 15 that with the cooperation of emergency department, radiology department, interventional room, anesthesiology department and other departments, Mr. Li completed thrombolytic therapy in just 45 minutes and embolectomy in 90 minutes, quickly opening occluded blood vessels and finally turning the corner.

　　Start the emergency green channel

　　Complete thrombolysis and embolectomy within 90 minutes.

　　On the evening of March 31, Mr. Li suddenly felt weak in his left hand and foot, which lasted for 2 hours and still did not improve, so he came to Sun Yixian Memorial Hospital of Sun Yat-sen University for treatment. Because Mr. Li has fever symptoms and has not done nucleic acid testing, the fever clinic immediately took nucleic acid samples for him. Dr. Zhang Xiaoxu, a neurologist in the hospital, quickly identified it after receiving the treatment, judged it as an acute ischemic stroke, and immediately started the emergency green channel.

　　"The golden treatment time for ischemic stroke is usually only 3 hours to 4.5 hours. Mr. Li has been ill for 2 hours. The situation is critical and needs immediate treatment." Dr. Zhang Xiaotong said.

　　Since the results of Mr. Li’s nucleic acid have not yet come out, Dr. Zhang Xiaotong, together with the emergency department and radiology team, quickly completed the one-stop head CT plain scan, blood vessel and perfusion examination for him after taking three-level protection. The results showed that the right middle cerebral artery was occluded and the right hemisphere was hypoperfused, and the ischemic penumbra was quantified as 161.9 ml.
（Tmax>6s）。 If effective treatment is not taken in time, Mr. Li will face the possibility of permanent paralysis of his left limb.

　　The neurointerventional team in the hospital strictly followed the three-level protection required for epidemic prevention and control, quickly put on protective clothing, prepared various surgical instruments and equipment, and urgently performed bridging embolectomy.

　　Teamwork "bridging and taking bolts"

　　Hemiplegia disappeared after operation.

　　For stroke patients, "time is the brain and time is life!" In order to keep the patient’s brain function, after the examination results came out, Dr. Zhang Xiaoxu took intravenous thrombolysis for Mr. Li in the isolation ward, and then the nerve intervention team took the thrombus by relay bridging. With the cooperation of Deputy Chief Physician Yang Xinguang and Dr. Chenguang Li, the thrombus was taken by a single stent in just half an hour, which perfectly opened the occluded blood vessels and restored the effective blood flow of Mr. Li’s middle cerebral artery.

　　After the operation, Mr. Li’s left paralyzed limb can be lifted and moved freely on the operating table immediately. Two hours later, Mr. Li’s nucleic acid negative results came out and he was transferred to the neurology department for further observation and treatment. One week after the operation, Mr. Li recovered smoothly and was discharged from hospital.

　　After the operation, Mr. Li’s left paralyzed limb can be lifted immediately and move freely.

　　"In the special period of epidemic prevention and control, the treatment of stroke patients is still urgent, and it is necessary to ensure the smoothness of the emergency green channel." Professor Wang Yidong, director of the Department of Neurology and Cerebrovascular Diseases at Sun Yat-sen Memorial Hospital of Sun Yat-sen University, said that according to the hospital’s epidemic prevention and control requirements, the stroke center further improved the emergency stroke treatment process, and through multidisciplinary cooperation, a "race against time" stroke emergency treatment was successful, achieving both epidemic prevention and stroke treatment.

　　Know more d:

　　It is not enough to master "Stroke 120"

　　Be wary of these symptoms.

　　Professor Wang Yidong said that in recent years, "Stroke 120", a rapid method for Chinese people to identify stroke, has been well promoted: "1" stands for "seeing an asymmetric face"; "2" stands for "check whether there is unilateral weakness in both arms"; "0" stands for "Listen (zero) to see if the speech is clear". If the patient is suspected to have a stroke through these three steps, you can call the emergency number 120 immediately.

　　"In addition to these three common symptoms, sudden walking instability, decreased vision, and double vision may also be precursors of stroke, and everyone should also pay attention to it." Professor Wang Yidong reminded.

　　Professor Wang Yidong introduced that stroke is usually divided into two categories: ischemic and hemorrhagic, and its treatment effect has a strong time dependence. In response to ischemic stroke, the internationally recognized intravenous thrombolysis therapy is within 4.5 hours of onset. In China, some patients can also be treated with intravenous thrombolysis within 6 hours of onset. Arterial embolectomy can be performed within 24 hours of onset, but most patients are only suitable for arterial embolectomy within 6 hours of onset. Hemorrhagic stroke is usually serious, and many patients need early surgical treatment.

　　"If the treatment is carried out after the above onset time, the therapeutic effect of stroke will be significantly reduced, and the chances of disability and death will be greatly increased." Professor Wang Yidong reminded that once a stroke occurs, it is necessary to go to the nearest medical institution (usually a third-class hospital) with the corresponding stroke treatment ability as soon as possible to receive standardized treatment.

　　Text/Guangzhou Daily Xinhua City Reporter: Ren Shanshan Correspondent: Zhang Yang, Yang Xinguang, Wang Hongxuan

　　The summer vacation is coming, and the long task of accompanying the baby begins. There are some restaurants in Beijing, which are most suitable for children to spend a relaxing hour in summer, that is, warm and interesting pet restaurants.

　　Many friends around me like cats and dogs very much, and the baby is naturally fond of small animals, but for various reasons, she can’t raise them herself, so she can only go to some cat cafes or dog restaurants to have fun. A careful inventory shows that there are many such pet restaurants in Beijing, and not only cats and dogs, raccoons and alpacas … … I’m afraid the children went to these places and forgot to eat when they were just playing!

　　Super healing "expression pack expert" is now true.

　　Shiba Inu is definitely a new overlord in the cute pet world, and has captured the hearts of all dog lovers with various expression packs. Therefore, when Beijing finally has a coffee shop with the theme of Shiba Inu, it naturally attracts a large wave of people to "pull the grass". The "Dahuangjia Shiba Inu Theme Coffee Shop" only opened at the end of May, but it was quite popular. It opened the latest recommendation of public comments, and it was all punched out.

　　Buy a package ticket, including a drink, and then you can go in and "burn firewood". All the people who enter the venue have to change their slippers, and their hands will be simply disinfected. Generally, venues with dogs will smell, but this one is very clean and has no smell. Whenever a dog poops, the staff will rush to dispose of it at the first time. There are also many air purifiers and humidifiers in the room to ensure the indoor environment.

　　The whole indoor space is not particularly large. There are probably less than ten Shiba Inu, black and white Huang Dou, and a few identical adzuki beans, especially like the pots and pans in The Life I yearn for. It is recommended to come in the morning, when dogs are in good spirits and may be sleepy in the afternoon.

　　Many friends say that the most lovely little firewood is actually the largest one named Dalong. It is very cooperative to touch and take pictures, and it is super docile, but it should be noted that all dogs in the store are not allowed to hug.

　　Remember to make an appointment in advance, especially on weekends. There are some reserved places in WeChat official account. You can also queue up early to get the number. Each session is limited to 40 minutes and each session is limited to 15 people, so the experience is still very good. If you go when there are not many people on weekdays, you can experience it for an hour.

　　It’s only a pity now, because the opening is too hot, for safety reasons, since June, the store will not accept children under 1.5 meters for the time being. I hope that children can enter the store when the management in the store is more mature in the future. But you can also take the children to the door to have a look.

　　Alpacas accompany you to eat western food.

　　The overall environment of this western restaurant is very good, the dishes are delicious and inexpensive, and there is almost no thunder. Even if it is not aimed at alpacas, this restaurant called "On the fourth floor" (Privy Council Store) is well worth a friend’s get-together.

　　Of course, many babies come here to see the alpaca Wangfu! Wangfu is very beautiful, with snow-white hair, round grape eyes and always walking gracefully. She is simply a supermodel in the alpaca world.

　　In the past, Wangfu could wander around the restaurant at will, and it was quite easy to take pictures with him. Moreover, Wangfu occasionally comes to care about what you are eating, but don’t feed it, even if it is lovely. Wangfu has its own exclusive food.

　　Now poor Wangfu is locked in the fence outside and can’t get close to each other when eating. It’s a little pity. But on the other hand, it also ensures the indoor dining environment, especially when it is necessary to wait, you can take the children to feed the alpacas first.

　　Hay is provided free of charge, but many children feed it desperately every time. Many times, it is obvious that Wangfu can’t eat any more, and he is listless on the ground, so he is distressed. For Wangfu’s sake of earning money to support his family at an early age, children should care more about Wangfu, properly feed and Doby, and don’t disturb it to rest.

　　Finally, let’s talk about the food here, mainly western food, which tastes good. There are indoor dining areas and terrace dining areas, and the whole environment is very comfortable. The restaurant didn’t focus on parents, but with more and more children coming to punch in, the supporting facilities for parents and children are becoming more and more perfect.

　　Meet with "Simple Noodles Jun"

　　Chigu Japanese Roast Meat izakaya’s first store is in Shijingshan, which owns Zorro, the first generation of online celebrity raccoon. On weekends and holidays, there are quite a few people who visit Zorro. Although Zorro is a big star, the shelf is not big at all, especially docile and clever. You can also hug him under the guidance of the staff, but you must disinfect your hands before hugging him.

　　In addition to Zorro, there are two little raccoon sisters in Shijingshan store. Their temper is not as good as Zorro’s. After all, the princess is a little proud. There is a cartoon raccoon with painted walls in the store, and the overall environment is very popular with children. You can also take the opportunity to tell children, look, this is the crisp noodles we ate when we were young!

　　Japanese food itself is more suitable for children’s tastes. The signature beef rice is explosive, and almost every table should be served. The amount of food ordered is sufficient, the taste is ok, and the cost performance is very high. If you don’t want to barbecue yourself, you can also ask the waiter to help you bake, and you can take your children to take a photo with the simple noodle king.

　　Last week, Chigu finally welcomed its own branch in Jiulongshan, Chaoyang, with a superior location and a much larger overall area than Shijingshan. There are three resident raccoons, and one baby raccoon is super cute and the most lively one.

　　Of course, the big star Zorro will occasionally visit the new store, so if you are going to see Zorro, you must find out in advance which store Zorro went to. It is said that on the opening day of the new store, the clerk announced "Zorro is coming", and suddenly everyone stopped eating and went to meet Zorro. It was really quite ostentatious. When there are not many people in the store, the manager will also take a group photo with Zorro on his shoulder.

　　Pet shop? Restaurant? Stupid can’t tell the difference.

　　This restaurant is particularly unfriendly to mothers with cleanliness, because there are so many small animals in it! Sometimes I feel trance and come to the pet store.

　　There are three Shiba Inu, 33 cats, two groundhogs and two chinchillas in the Kalamao Japanese cuisine theme restaurant. In addition, there are some birds and fish, which is a living small zoo.

　　Although there are many small animals, the indoor ventilation is well designed and cleaned, and there is basically no big odor. Of course, if you are particularly concerned, your mother will not recommend coming here.

　　There is a cat room specially set up for kittens here, and the taste of the cat room is not as optimistic as that in the restaurant, but the cat slaves say that this is nothing. Let’s "suck cats" heartily in the world of cats and cats. It’s a great mood. When these cats meet more people, they are not afraid of being born. They just lie there and wait for little meat hands to massage them. It should be noted, however, that cats themselves are creatures prone to hair loss. If you don’t want to take a coat of hair to eat, it is still recommended that you chop the rice quickly before you slap the cat.

　　When sitting in a restaurant, you can also watch hamsters and groundhogs through the window. Obviously, the groundhog has become a comedian in this restaurant, which is very funny. Every time he wants to eat, he makes a "groundhog roar" like a war, which is exactly the same as that popular expression pack, which makes everyone laugh.

　　Many pet restaurants are actually closed to children. This restaurant is more friendly to children, but when it comes to contact with small animals, parents must also do a good job of care!

　　Spend hours with cats.

　　There are many famous cat cafes in Beijing. The one to be recommended here is "Hours Light Cat Cafe" in online celebrity, which is also famous among many cat cafes.

　　Beiluoguxiang, which is just one road away from the noisy Nanluoguxiang, is much quieter. This cafe is located at the south entrance of Beigong. I want to remind you that there is still a small time in Beikou, but it is mainly dogs.

　　The store is very quiet, and there are about a dozen cats lying in it. Forgive us for describing them only by lying down, because they are really too fat. I don’t know whether the food in the store is too good or the life is too comfortable.

　　Whenever a guest walks into the store, the cats are used to it and don’t move. The first time I went here was in the afternoon. Maybe the cats were a little sleepy. No matter how I teased them, they ignored me. Later, a mother and daughter came. As soon as the little girl came up, she took out the canned fish. The originally listless cat suddenly jumped into front of the food. There are many tools to tease cats in the shop, which is also an effective way to make these fat cats move.

　　On the whole, the cats here are very docile except for some high and cold. Later, a friend took the baby once and met a super sticky cat, so he was willing to lie in their arms and hold it quite cured.

　　It is said that there are two small fights in the store now, but they only go to work occasionally, which makes people very curious. Will cats and cafes with fights often stage a cat-dog war in the store?

　　Text and photo courtesy/Jiang Yanqing (@ 么么么么么么么么)

After announcing the layoffs, Tesla continued to "take the medicine", this time with FSD(Full-Self Driving).

According to overseas reports, Tesla officially adjusted the buyout price of FSD from $12,000 to $8,000, and the price reduction was converted into about RMB 27,400.In addition to lowering the buyout price of the package, Tesla simultaneously lowered the monthly subscription price of FSD in North 700 yuan (Canada and the United States), from the past $199 to $99, which is equivalent to saving RMB every month.

Tesla’s move is obviously an extension of Musk’s dissatisfaction with the FSD option rate. Just as China automakers are keen on price wars, Tesla also realizes that "price" is also the core factor that affects users’ acceptance of FSD in overseas markets. On the other hand, Musk mentioned that FSD "may enter the China market soon" when replying to the user’s message-the impact of this move can not be underestimated for improving the coverage of FSD.

At present, Tesla has sold more than 5.5 million vehicles in history, and nearly 2 million vehicles have been sold in North America alone. However, the coverage of FSD is not ideal. The data in January 2023 showed that the number of subscribers in North America was 400,000, and the penetration rate was close to 25%.

The problem is that a considerable part of this is the first "hardcore powder" that supports Tesla, probably because the pricing is too high. The data shows that the probability of new car buyers choosing FSD will be reduced to 2% in 2023. Obviously, this is the reason why Musk is worried.

Therefore, in order to expand the coverage of FSD, it is imperative to reduce prices and open up new markets. However, it is hard to say whether entering the China market can expand the mass base of FSD. On the other hand, the strategy of attracting consumers to buy Tesla trams through intelligent driving may not work in the China market.

From today’s point of view, Tesla’s main sales models, such as Model 3/Y/X/S, don’t seem to have many advantages. Nowadays, pure electric vehicles have been running everywhere, and most of the places where Tesla trams were leading in the past are no longer leading. If it weren’t for the accumulated user reputation and brand awareness, Tesla’s global sales may be even less optimistic.

In other words, Tesla’s achievements in the past are largely due to "extraordinary technology", and among many new technologies, FSD is undoubtedly the most subversive. To put it simply, the leading edge of FSD is embodied in "underlying technology" and "comprehensive experience".

"The underlying technology" means that Tesla FSD can almost be regarded as the technical vane of global intelligent driving. Now most of the intelligent driving technologies we know are started by FSD.

For example, the combination of "BEV+Transformer+OCC", which is considered as the core of the new generation of intelligent driving technology, was almost all started by Tesla, and the technical base of BEV+Transformer was unveiled at Tesla AI Day in 2021, which solved the problem of "how to realize environmental awareness without relying on high-precision maps" in the industry. At present, almost all car companies’ intelligent driving technology is based on this scheme, and as the originator and staunch supporter of the "pure visual intelligent driving" technical scheme, Tesla’s related research also points out the direction for the industry.

In 2023, Tesla launched the V12 Beta version of FSD, which brought the long-rumored "end-to-end" technology. According to Musk, FSD with "end-to-end" technology uses AI big model to deal with all intermediate links in the process of intelligent driving from perception to execution, which greatly improves the reliability of the system and saves "millions of lines of code", making the industry a big surprise.

Then, the intelligent driving head enterprises including Tucki announced to follow up the "end-to-end" technical scheme, and institutions including Guangzhou Automobile Research Institute also began to explore the true value of end-to-end technology for intelligent driving ability, which quite stirred up a thousand waves.

On the level of "comprehensive experience", FSD can provide full-scene pilot-assisted driving and high-order automatic parking experience just like the domestic intelligent driving scheme in the case of "complete body". Musk also used FSD live on "X" (Twitter), even before looking for Zuckerberg’s offline shelf, he drove FSD in the past, and took over at 0 in the whole process.

It can be seen that FSD is the best intelligent driving system in theory from both technical and experience levels, and it is also the benchmark of all intelligent driving systems from a global perspective.In that era of "I have no one", I believe that the technological advantages including FSD are the main reason why consumers are willing to be "mice" to try Tesla.

Therefore, the price reduction this time and the intention to enter the China market all reflect Tesla’s refocusing on FSD, that is, the core technology. In contrast, the price adjustment is irrelevant. Only in the China market, we have our own "far ahead" intelligent driving technology, and the true level of Tesla FSD is unknown. Moreover, the big price reduction of Tesla FSD in China market has not been synchronized, and the price of 60,000 yuan is believed to be difficult to attract new users.

In terms of absolute technical height, Tesla FSD can still keep ahead with Dojo supercomputing system and "end-to-end" technology, but it needs to be emphasized that smart driving is a technology that needs to be strongly combined with local actual scenes, that is to say, even if FSD performs well in the United States, it is impossible to translate it to China market.

Take Huawei ADS 2.0, the first echelon in China, and XNGP in Tucki for example, they have been able to achieve pilot-assisted driving in mixed scenes covering the whole country, and have been optimized in characteristic scenes. For example, both of the above are optimized for unexpected situations such as pedestrian crossing and ghost probes. At the same time, Huawei ADS 2.0 also emphasizes the AEB active safety capability in different speed domains, and the detection range has also expanded from the front to four directions, which can better prevent pedestrians or non-motor vehicles that don’t know where to come from.

Therefore, if Tesla’s FSD really wants to enter China, it must also consider directional optimization for the road conditions in the middle, otherwise it will come to a crossroads full of two-wheeled electric vehicles, and even the smart FSD may be down.From another point of view, even if the intelligent driving ability of local enterprises in China is not the best in the underlying technology, they can still optimize their functions by understanding the local road conditions, and finally even surpass FSD in actual experience.

There are also various factors that pose a competitive threat to FSD. Unlike consumers in overseas markets, there are almost only Tesla FSD to choose from, and there are many options for products that experience close to Tesla FSD in China market. In this way, even if Tesla FSD can really enter the China market as Musk said, it may not attract potential users to choose Tesla electric vehicles, not to mention that the optional price of the FSD is still high.

Tesla only comes standard with the basic version of AP(AutoPoilot) for its electric vehicles, and only has basic functions such as LCC, AEB and BSD. If you want to upgrade to an enhanced version of AP(EAP) that supports high-speed NOA, ALA and APA functions, you need to spend 32,000 yuan to choose. Although FSD is not yet open in China, consumers can "pre-order", of course, the cost is not low, and it needs 64,000 yuan.

Assuming that the price of FSD will be adjusted in line with that of North China after the formal opening of the market, and it will be reduced by one third, then the optional price of FSD will still need 42,000 yuan, which is still on the high side compared with the optional price of high-end intelligent driving in China market. For example, the optional price of Huawei ADS 2.0 on individual models is 15,000 yuan, and the optional price of BYD Tengshi N7 is also 15,000 yuan. At the same time, when buying a new car, there are often optional discounts, ranging from 5,000 yuan to more direct relief.

Since the experience can’t be absolutely leading, what reason do consumers have to spend a lot of money to choose Tesla FSD?

In addition, the domestic market has also seen a trend of popularization of smart driving and continuous cost reduction. A few days ago, DJI Chenghang Platform launched a solution that claimed that it could realize full-scene intelligent driving at a cost of 7,000 yuan. On April 22nd, Baidu Apollo team also released a low-cost intelligent driving solution ANP3 Pro. Although the cost is not as low as that of DJI Chenghang, it is still attractive for most car companies to realize full-scene intelligent driving at a cost of 10,000 yuan.

All indications are that the popularity of smart driving in the China market is very fast, and the mystery has long faded. The involution of the China market is far beyond Tesla’s imagination. If FSD enters the China market without change, I believe it will be difficult to make too much splash.

On the eve of the Beijing Auto Show, Tesla announced that it would continue to adjust the price in the China market. The starting price of the new version of Model 3 Huan dropped to 231,900 yuan, and the price of Model Y once again entered less than 250,000 yuan. However, the effect brought by the price reduction this time is not as ideal as expected. Sun Shaojun 09, a car blogger who knows more about the sales channels, said that "the effect is relatively average". If the price reduction can’t stimulate the growth of orders, Tesla will really fall into crisis.

The respect for the "first principle" runs through Musk’s entire career. Now, analyzing the problems that Tesla has in the products, we might as well return to the "first principle".

Why did Tesla sweep the world and become the representative of pure electric vehicles? I think it is mainly in two aspects.

First of all, Tesla showed the world that pure electric vehicles are "far ahead" in the basic experience.For example, "horsepower equality" and some intelligent functions can not be provided by fuel vehicles in the past, or they need to be experienced at a very high price. Therefore, for electric vehicles, the higher the motor power, the better, and the higher and stronger the voltage platform. Only when the basic experience can make consumers feel "far ahead" will they be willing to buy electric vehicles.

Unfortunately, Model 3 was a product eight years ago, and Model Y has been sold for five years. Its performance indicators have become unremarkable in the global market. Except BMS system is still leading, both battery life performance and charging performance are surpassed by competitors.

Secondly, the leading experience brought by FSD has obviously changed consumers’ imagination of "cars".They never imagined that the car could really control its own speed, change lanes independently, avoid pedestrians and avoid risks, and finally send people to their destination … The leading technology is Tesla’s core competitiveness from beginning to end.

A thousand words can be summed up in one sentence. When Tesla is no longer determined to forge ahead and pursue the ultimate technological advantage, then the decline in sales will become inevitable. As the backbone of Tesla and even the "soul figure", the biggest problem may still lie in Musk:If it can put enough energy back into Tesla and technical research, make up its mind to reform the internal unreasonable system and truly return to the thinking of "first principle", I believe Tesla’s recovery will come very quickly.

For example, the adjustment of FSD price this time comes from Musk’s insight and direct inspiration on business issues, but no one knows whether the drama of "the emperor is wise" will still appear and whether it will remain correct and effective all the time.

Beijing international automotive exhibition (Beijing Auto Show) will be held grandly from April 25th to May 4th. The theme of this auto show is "New era, new car", which is the weather vane of "cars moving from electrification to intelligence".

By then, head brands including BYD, Xiaomi, AITO Wenjie, Tucki, Weilai, Ideality, Extreme Krypton, Extreme Yue and Chang ‘an Deep Blue will all appear. In addition to the "big competition" of new models, the promotion of autonomous driving technology, the evolution of intelligent cockpit and the combination of AI model and automobile will all be important highlights. The account Tramway, which is owned by Lei Technology and is "concerned about electric vehicles and more intelligent", will send a report group to Beijing for first-line professional reports, so please pay attention.

Decree No.89 of the State Administration for Industry and Commerce

　　The Regulations on the Administration of Advertising Publication and Registration, which was deliberated and adopted at the executive meeting of the State Administration for Industry and Commerce of the People’s Republic of China, is hereby promulgated and shall come into force as of December 1, 2016.　

Director Zhang Mao

November 1, 2016

Provisions on the Administration of Advertising Release and Registration

(Promulgated by Order No.89 of the State Administration for Industry and Commerce on November 1, 2016)

　　Article 1 These Provisions are formulated in accordance with the Advertising Law of People’s Republic of China (PRC) (hereinafter referred to as the Advertising Law), the Administrative Licensing Law of People’s Republic of China (PRC) and other laws and administrative regulations in order to strengthen the supervision and management of advertising activities and standardize the registration of advertising.

　　Article 2 A radio station, television station, newspaper publishing unit (hereinafter referred to as advertising publishing unit) that engages in advertising publishing business shall apply to the local administrative department for industry and commerce at or above the county level for registration of advertising publishing.

　　Article 3 The State Administration for Industry and Commerce shall be in charge of the supervision and administration of the publication and registration of advertisements nationwide.

　　The local administrative departments for industry and commerce at or above the county level shall be responsible for the publication and registration of advertisements and related supervision and management within their respective jurisdictions.

　　Article 4 To register advertisements, the following conditions shall be met:

　　(1) Having the qualification of a legal person; A newspaper publishing unit that does not have the legal person qualification shall apply for the registration of advertising release by its organizer with the legal person qualification;

　　(2) Having an organization specialized in advertising business;

　　(3) Having advertising practitioners and advertising examiners who are familiar with advertising laws and regulations;

　　(4) Having a place and equipment suitable for advertising.

　　Article 5 To apply for advertising registration, the following materials shall be submitted to the administrative department for industry and commerce:

　　(1) Application Form for Advertising Publication and Registration;

　　(2) Relevant media approval documents: radio stations and television stations shall submit the License for Radio and Television Broadcasting Organizations and the License for Radio and Television Channels; newspaper publishing units shall submit the License for Newspaper Publishing and periodical publishing units shall submit the License for Periodical Publishing;

　　(3) Certification documents of legal person qualification;

　　(4) The certification documents of the advertising agency and the appointment documents of the person in charge;

　　(5) Certification documents of advertising practitioners and advertising examiners;

　　(6) Certificate of use of the place.

　　The administrative department for industry and commerce shall, within five working days from the date of accepting the application, make a decision on whether to approve the registration. If registration is granted, the decision to grant registration shall be announced to the public; If the registration is not granted, the reasons shall be explained in writing.

　　Article 6 Advertising publishing units shall use their own broadcasting frequencies, TV channels, newspapers and periodicals to publish advertisements.

　　Article 7 The term of validity of advertisement publishing registration shall be consistent with the term of validity of the approval documents submitted by the advertisement publishing unit in accordance with the provisions of Article 5, paragraph 1, item 2 of these Provisions.

　　Article 8 In case of any change in the registered items of advertising, the advertising publishing unit shall apply to the administrative department for industry and commerce for registration of change within 30 days from the date of the change.

　　To apply for changing the registration of advertising release, an Application Form for Changing the Registration of Advertising Release and supporting documents related to the change shall be submitted.

　　The administrative department for industry and commerce shall make a decision on whether to approve the change within five working days from the date of accepting the application for change. If the change is approved, the decision to approve the change shall be announced to the public; If it is not changed, the reasons shall be explained in writing.

　　Article 9 Under any of the following circumstances, the advertising publishing unit shall apply to the administrative department for industry and commerce for cancellation of registration in time:

　　(1) The validity period of the advertisement publishing registration expires and the advertisement publishing unit has not applied for extension;

　　(two) the legal person qualification of the advertising publishing unit is terminated according to law;

　　(3) The registration of advertisement release is revoked or revoked according to law;

　　(four) the advertising publishing unit does not meet the conditions stipulated in Article 4 of these Provisions due to changes in circumstances;

　　(five) the advertising unit stops engaging in advertising;

　　(six) other circumstances in which the registration of advertising should be cancelled according to law.

　　Article 10 Where it is necessary to extend the registration of advertisement release upon the expiration of the validity period, the advertising publishing unit shall apply to the administrative department for industry and commerce for extension 30 days before the expiration of the validity period. The administrative department for industry and commerce shall make a decision on whether or not to approve the extension before the expiration of the validity period of the advertisement release registration. If the extension is granted, the decision to grant the extension shall be announced to the public; If it is not extended, the reasons shall be explained in writing; If no decision is made within the time limit, it shall be deemed to be granted.

　　Eleventh advertising units shall establish and improve the system of registration, audit, file management, statistical reports and other advertising business.

　　Article 12 An advertising publishing unit shall, in accordance with the requirements of the advertising statistical report system, fill in the Advertising Statistical Report on time through the advertising statistical system and submit the advertising operation of the previous year to the administrative department for industry and commerce.

　　Article 13 The administrative department for industry and commerce shall, in accordance with the relevant provisions, supervise and manage the advertising publishing units within its jurisdiction in the form of spot checks. Spot checks include:

　　(a) whether to engage in advertising activities in accordance with the registration items of advertising;

　　(2) Information on advertising practitioners and advertising censors;

　　(3) The establishment and implementation of basic management systems such as registration, audit, file management and statistical reports for advertising business;

　　(four) whether to submit the "advertising statistical report" in accordance with the provisions;

　　(five) other matters that need to be checked.

　　Article 14 Where the administrative department for industry and commerce revokes the registration of advertising release of an advertising publishing unit in accordance with the provisions of the Advertising Law, it shall notify the administrative department for industry and commerce that has registered the advertising release of the advertising publishing unit within 10 days from the date of making the decision.

　　Fifteenth radio stations, television stations, newspapers and periodicals publishing units engaged in advertising business without registration, the administrative department for Industry and Commerce shall investigate and deal with it in accordance with the provisions of Article 60 of the Advertising Law.

　　Anyone who obtains the registration of advertisement release by cheating, bribery or other improper means shall be revoked by the administrative department for industry and commerce according to law and be fined between 10,000 yuan and 30,000 yuan.

　　If the registered items of advertising release change, and the advertising release unit fails to handle the change registration according to the regulations, the administrative department for industry and commerce shall order it to change within a time limit; If the registration of change has not been handled within the time limit, a fine of not less than ten thousand yuan but not more than thirty thousand yuan shall be imposed.

　　If the advertising publishing unit fails to submit the Statistical Report of Advertising Industry as required, it shall be given a warning by the administrative department for industry and commerce and ordered to make corrections; Refuses to correct, a fine of ten thousand yuan.

　　Article 16 The administrative department for industry and commerce shall announce the registration information of advertisement release, such as approval of advertisement release registration, change registration and cancellation registration, to the public through its portal website or government public service platform. If it cannot be announced through the above channels, it shall be announced to the public through newspapers and other mass media.

　　The advertising registration information and administrative punishment information of an enterprise shall be publicized to the public according to law through the enterprise credit information publicity system.

　　Article 17 These Measures shall come into force as of December 1, 2016. The Measures for the Administration of Advertising Business License promulgated by the State Administration for Industry and Commerce on November 30, 2004 shall be abolished at the same time.