Li Shufu is famous for his love of music in the circle, and he wrote the "Geely Song". Geely has also collaborated with the Zhejiang Symphony Orchestra to ascend to the elegant art hall, which is not often seen in the private label considered grassroots. But this time, "musician" Li Shufu composed a more magnificent movement – the blues Geely Variations.

　　The full name of the Blues Geely Variations is "Blue Geely Action", which is Geely’s new energy strategy. Although Li Shufu, as the "composition" and "conductor", did not appear at the Guangzhou Auto Show press conference, for Geely, this is another grand movement after the 2015 sales target "Concerto" written by himself for many years. In the 2015 sales target "Concerto", Li Shufu’s goal is to exceed 2 million global sales by 2015. But the reality is that as of October this year, Geely has sold 404,800 vehicles, and even with Volvo’s 391,900 vehicles, it is far from the goal of 2 million vehicles for the whole year.

　　On November 18, Geely’s "Blues Variations" moved the industry more than its "Sales Concerto". According to this plan, Geely’s new energy vehicle sales will account for more than 90% of Geely’s overall sales by 2020, of which plug-in hybrid and gasoline-electric hybrid vehicles will account for 65%, and pure electric vehicle sales will account for 35%. Although An Conghui, president of Geely Group, who attended the press conference, did not disclose the overall sales target of Geely’s new five-year plan after the adjustment, he is sure that in the next five years, Geely’s annual sales of new energy vehicles will exceed one million, and Geely will turn into an uncompromising new energy vehicle manufacturer.

　　For a moment, the industry was in an uproar – why did Geely achieve this goal? Could it be that Li Shufu put another satellite?

　　The total score of "Blues Geely Variations" includes five parts: taking the lead in committing to fully realize the national average fuel consumption limit of 5.0L/100km in the fourth stage of 2020 in advance; realizing the dream of consumers purchasing plug-in hybrid vehicles with the purchase cost of traditional cars; realizing that by 2020, the sales of new energy vehicles will account for more than 90% of Geely’s overall sales, of which the sales of plug-in hybrid and gasoline-electric hybrid vehicles will account for 65%, and the sales of pure electric vehicles will account for 35%; achieving substantive results in the research and development of hydrogen fuel and metal fuel cell vehicles; realizing the leading position of new energy technology, intelligent and lightweight technology in the industry.

　　For the doubts of the outside world, it may be possible to compare Geely’s "total score" and analyze them one by one from the following aspects.

　　At the policy level, the goal of reducing the average fuel consumption of passenger car products from the current 6.9 liters/100 kilometers to 5.0 liters/100 kilometers in the Chinese version of the CAFE Act implemented in 2020 is an insurmountable red line in front of automakers. In layman’s terms, if you fail to do this, you will lose the qualification to continue to mix in the automotive circle. Therefore, the emission targets that are even more stringent than those in the United States in five years will force automakers to make strategic adjustments, and Geely is no exception.

　　At the market level, although the new energy vehicle market has seen explosive growth this year under the continuous promotion of policies, the high price of new energy vehicles is still the biggest obstacle to its marketization. What’s more, with the advancement of the subsidy withdrawal mechanism for new energy vehicles, new energy vehicles that have lost the coat of subsidies will face market competition. "New energy is a system engineering, not only including the’three electricity ‘ (battery, motor and electronic control), but also other areas involving product costs such as lightweight and electrification." An Conghui’s prompt broke the industry’s misunderstanding of the high cost of new energy vehicles.

　　In this system engineering, the initiative of "Sandian" to reduce costs brought about by technological progress is not in the hands of the OEM, but the OEM is not idle in terms of cost control. "Geely’s CMA architecture can achieve the universalization of parts." An Conghui once again reminded.

　　In addition to the CMA architecture, Geely also plans to launch a FE platform for mid-to-high-end electric vehicles and a PE platform for small electric vehicles. The modular design and flexible production lines will both bring about a significant reduction in costs to a certain extent. "Of course, there are also economies of scale," An Conghui added at no time.

　　In fact, Geely has been working on this technology path for a long time – especially to reduce costs. As early as March 2012, Geely signed a technology transfer agreement with Volvo. Under this agreement, the two sides will jointly develop small-displacement, high-performance, green series engines, environmentally friendly small car platforms, and new energy vehicle assembly system technologies such as electric vehicles, gasoline-electric hybrids, and plug-in hybrids. In June of that year, in Hengyang, Shandong, the lithium battery project of a new energy company was put into operation, and Geely’s figure was vaguely flashing behind it. In November 2014, domestic power battery manufacturer Keliyuan announced that it had jointly funded the establishment of Keliyuan Hybrid Power System Co., Ltd. with Geely to invest in the construction of a hybrid power and transmission system assembly technology platform project.

　　Geely’s plan is not limited to this. At the beginning of last year, the cooperation with New Ocean, the earlier cooperation with Kandi, and the recently completed release of Geely Car Sharing 4.0 strategy… all gave Li Shufu, the "conductor", a deeper understanding of the new energy vehicle market. Of course, Geely’s acquisition of a methanol production and development company in Iceland for 280 million yuan this summer can be interpreted as Geely’s technical reserves for future fuel cell vehicles – methanol fuel cells are also one of the technical paths for the ultimate power solution of fuel cell electric vehicles.

　　When external and internal factors worked together, Li Shufu took action. This time, he had no way out.

It is 315 in another year. Every year, the CCTV 315 party is a national event with ratings second only to the Spring Festival Evening. This year’s party was postponed, but today, Tianyancha is not absent.

Today, let Tianyancha show you a "reality documentary" "Everyday 315".

(The following is a record of Tianyancha’s "Everyday 315" program. All cases are real complaints from users, and the source is public news reports. )

Love is like a tornado, which will blow your money away.

Being single for a long time, I always have fantasies and expectations about love, but the reality is a bit cruel.

Xiao Wu, a young man from Hangzhou, met a girl through the matchmaking website jiayuan. The matchmaker said that the girl was the daughter of the chairman of a listed company and graduated from Peking University with a master’s degree.

The next day, Xiao Wu confessed, and the other party asked for a ring, and Xiao Wu bought it; On the third day, the other party said that he would meet his parents and send a necklace, and Xiao Wu also bought it; Then, the girl said that her mother would give a gift for her birthday, and Xiao Wu began to doubt the girl’s identity.

(Source: 1818 golden eye)

It was not until Xiao Wu found the woman’s unit that she found out that the woman had two children after divorce, not the daughter of the chairman or graduated from Peking University.

But jiayuan replied through official micro: The woman’s identity is true.

(Source: 1818 golden eye)

After that, Xiao Wu reported the situation to the market supervision department. After investigation, the market supervision department found that the materials submitted by jiayuan were very simple, and there were no relevant academic credentials.

(Source: 1818 golden eye)

Jiayuan’s Shanghai Huaqianshu Information Technology Co., Ltd. has 97 lawsuits.

(Source: Tianyancha)

However, apart from the mixture of good and evil people in matchmaking agencies, online dating is full of hidden dangers and dangers.

In the Internet age, "online dating" has become a new fashion for young people to make friends. Online dating often gives people with ulterior motives more opportunities to perform because they can’t meet each other. Comparing friends with pigs and using love as bait, the "pig killing plate" has been calculating the money in each other’s pockets since the moment they met.

(Source: Network)

Liars will first set themselves up on the internet, either elite or interesting, and then chat with the victims every day in order to cheat each other’s trust.

(Source: Network)

When the other party feels that the victim’s goodwill and trust in him are rising, it will gradually reveal its own purpose, such as inducing the victim to invest, and the amount will increase little by little.

(Source: Network)

When consumers invest enough, or the victim consciously may be cheated, the other party may run away, resulting in a tragedy of both people and money.

Beauty disfigurement can’t be distinguished, and the medical and beauty industry is mixed.

The mixture of medical and beauty industries has led to a large number of incidents of "left foot stepping out of the shop and right foot entering the court".

Ms. Peng, 45, felt that her eyelids were drooping a little, so she went to a medical beauty shop in Ningbo and spent more than 30,000 yuan to have eye bags removed and eyebrows raised. However, after the recovery period, she felt that her eyes were still staring all the time, which made her look scary.

(Source: 1818 golden eye)

Ms. Peng repeatedly found the beauty salon to understand the situation, but the other party could not coordinate and communicate at all. Finally, Ms. Peng had to find the health department in Ningbo to reflect the relevant situation.

According to the data of Tianyancha, Ningbo Haishu Miyang Medical Beauty Clinic Co., Ltd., which belongs to Miyang Medical Beauty, was once subject to administrative punishment for violating the regulations on advertising content management. In addition, the company has also been subject to administrative penalties for cases such as medical activities exceeding the scope of registration and commercial bribery.

Image source: Tianyancha

However, even with frequent exposure, the medical and beauty industry is still in turmoil. Consumers Xiao Wei and his brother went to a hairdresser’s shop in Binjiang, Hangzhou to spend money on washing and cutting for 30 yuan. As a result, they unconsciously did scalp care, and it cost 15 thousand to recharge their cards.

Later, the store said that it would send a free medicated bath for the two brothers to experience the next day, and the two of them filled the money in a muddle. In two days, the two brothers charged a total of more than 34 thousand, and then the more they thought about it, the more they felt wrong.

(Source: 1818 golden eye)

Later, after investigation, it was discovered that the new store that the brothers thought was "to Alice" was actually renamed from a "problem" store called "Armani Xuan".

(Source: Network)

(Source: 1818 golden eye)

Although it has changed its name, the routine is still familiar.

(Source: 1818 golden eye)

Later, the market supervision department also found this store and investigated it.

Medical beauty is risky, and it needs to be cautious to love beauty. In order to make consumers pay for their bags, some businesses dare to use any means.

According to Xiaoqiu, a girl from Shimen Town, Tongxiang, Jiaxing, Zhejiang Province, when she went to a local barber shop to get her hair done, a "teacher" saw that there were many freckles on her face, so she said to treat them quickly, otherwise the consequences would be very serious.

(Source: 1818 golden eye)

Listening to the teacher in the store, Xiaoqiu was frightened and quickly transferred 6,000 yuan to the other party through Alipay.

At that time, the other person used an instrument to spot the freckles on his face. The photo was full of scars, which looked a little scary. Now the scars are light, but they are still full of freckles.

(Source: 1818 golden eye)

After that, Xiaoqiu found the store manager, who repeatedly stressed that the teacher who spotted Xiaoqiu was very professional.

According to the reporter’s investigation, in fact, this "teacher" in his thirties who is said to be comparable to the old Chinese medicine practitioner is neither a graduate of a medical university nor has any qualification certificate.

According to the information of Tianyancha, the Shimen Zinuo Barber Shop in Tongxiang City, where Xiaoqiu went, only has hairdressing services in its business scope, and does not include any other related services such as skin care.

(Source: Tianyancha)

Everyone loves beauty, but the benefits will not fall from the sky. Consumers should also keep their eyes open and spend carefully.

When will the overlord clause stop when the big factory has a deep consumption routine?

At the end of 2019, the online drama Joy of Life was broadcasted in Tencent, and Tencent created a brand-new membership system-VVIP.

VVIP means that users who have already purchased VIP can upgrade their membership rights by paying 50 yuan again, and watch 6 episodes more than others. Many users have cried, "Why should I pay more if I am a member?"?

(Source: Network)

After complaints from netizens, Tencent Video, which was unbearable by public opinion pressure, has revised its membership system and changed it to pay in advance for single episode. In fact, it is to change the posture of "cutting leeks", and this method is more expensive than the previous VVIP.

(Source: Network)

On December 14th, 2019, People’s Daily published Weibo, criticizing him by name for "eating ugly"!

(Source: Network)

However, the bridge of big data "killing" has also been staged again.

(Source: Network)

Some time ago, many netizens broke the news that they opened 88 members in Tmall Supermarket to buy things, but it was more expensive than ordinary users.

For the same product, 88vip is 73.3 yuan, as long as the non-vip account is not in 63 yuan.

(Source: Network)

Moreover, at the time of settlement, non-members are free of charge, but members have to pay 5 yuan express fee. Although Tmall later explained to the media that it was due to system failure, many netizens believe that this is a typical big data killing.

Cases of killing big data are not uncommon, but as ordinary consumers, we often can only "recognize and kill" invisibly, even when we are "killed".

Platform routines wave after wave, and long-term rental apartments appear to be "a lot of simplicity", and direct unilateral compulsory consumption.

In February, the epidemic was serious, and many areas called on landlords to reduce rents. I didn’t expect this call to be immediately targeted by bad businesses. Landlords in many places in Danke Apartment reported that Danke Apartment requested both landlords to reduce rents and tenants to pay rents on the grounds of epidemic situation.

(Source: Network)

Netizens have said: This middleman will really make a difference!

(Source: Image)

If the landlord does not agree to rent-free, eggshell will terminate the contract forcibly and will not provide compensation for breach of contract on the grounds that the epidemic situation is force majeure. In the end, even the tenants will suffer.

Eggshell’s response to this is: the expenditure on subsidies is far more than the amount of rent-free from the owners, so there will never be a "earning difference", and a series of measures have been introduced to subsidize tenants.

According to Tianyancha data, Ziwutong (Beijing) Asset Management Co., Ltd., the operating entity of Danke Apartment, was established in January 2015 with a registered capital of 10 million RMB and its legal representative is Gao Jing.

(Source: Tianyancha)

In fact, a single consumer is often the weak side when facing merchants, especially well-known brand merchants, so it is more necessary to establish a credit system to protect consumers’ rights and interests from the system.

Webmaster’s Home (ChinaZ.com) December 22, news:At today’s press conference of the State Council Information Office, the Ministry of Transport announced data that in 2019, the whole society completed 17.60 billion passengers and 46.20 billion tons of freight, with an average of 48.22 million passengers and 127 million tons of goods in transit every day.

In addition, in 2019, online car-hailing covered more than 400 cities across the country, and the average daily usage of the platform exceeded 20 million. The average daily usage of shared bicycles is about 45 million. The express business volume has completed 63.50 billion pieces, with an average annual growth of 39.1% in the past 10 years. The business volume has jumped to the first place in the world, equivalent to about 174 million pieces of express delivery every day.

This year, the China Intelligent Transportation Association and the Ministry of Transport have also released data on shared bicycles and online car-hailing.

On September 18, the China Intelligent Transportation Association announced data that the national bus card users have approached 500 million, the vehicle and mobile phone navigation users have exceeded 700 million, and the registered users of shared bicycles have exceeded 400 million.

On October 12, the Ministry of Transport announced data that as of now, the average daily order volume of online car-hailing has reached more than 21 million orders. At present, there are 1.39 million cruise taxis across the country, and the daily passenger volume is nearly 100 million.

In addition,December 17th.The Ministry of Transport once again released data saying,As of November 30, 2020, a total of 210 online car-hailing platform companies across the country have obtained the operating license of the online car-hailing platform, and a total of 2.719 million online car-hailing driver licenses and 1.111 million vehicle transportation licenses have been issued in various places. In November 2020, the online car-hailing regulatory information exchange platform received a total of 660 million orders. Among them, there were 8 online car-hailing platforms with a total of more than 1 million orders in the month, namely Enjoy Road Travel, T3 Travel, Cao Cao Travel, Shouqi Car-hailing, Didi Chuxing, Meituan Taxi, Wanshun Taxi, Hua Xiaozhu Travel.

(Report)

On November 15, 2023, Consul General Li Dong in Adelaide met with Lu Zexiang, Chairperson of China Energy Construction International Construction Group, and his party at the Consulate General.

Chairperson Lv Zexiang introduced the overall layout of China Energy Construction’s overseas business, the development of projects in Australia and the next plan. Consul General Li welcomed Chairperson Lv to lead entrepreneurs to visit South Australia, saying that when the Supreme Leader met with Australian Prime Minister Albanese in Beijing not long ago, he guided the development of China-Australia cooperative relations. The Consulate General in Adelaide actively supports Chinese enterprises to conduct business in South Australia. It is hoped that China Energy Construction International Construction Group will base on its own advantages and actively explore and promote practical cooperation with South Australia in energy development, especially in the field of clean energy.

1905 movie network news On July 22, the 4th Jackie Chan International Action Film Week held a closing ceremony and awards ceremony in Datong.

As the first star to walk the red carpet, Yu Rongguang was dressed in a golden dragon and auspicious cloud Tang suit with extraordinary bearing, and also shared his unforgettable experience of filming an action movie.

Xu Dongmei, as the only girl in the "New Seven Xiaofu", boarded the red carpet. Although she wore fashionable clothes, she still put on a dashing action, and she was very handsome.

"Sisters" of Fatima Sana Shaka and Sanya Mahota, the star of the hit Indian film "Wrestle! Dad," made an elegant appearance on the red carpet, and Sanya Mahota looked exotic in Indian-style clothing.

The famous director Wang Jing also came on behalf of the crew, and the film was also shortlisted for Jackie Chan International Film Week. Director Wang Jing also showed a "Mantis Fist".

Tan Weiwei, a powerful singer, made an elegant appearance in a long white dress, adding charm to the elegance of the tassel + hollow design dress. She also confided that she would bring a song that would explode the audience tonight.

Director Ding Sheng also walked down the aisle in cool black casual clothes. He has worked with Jackie Chan,""Railway Flying Tiger" and many other films, the film directed by him is also one of the participating films this year, whether it can win the award is very exciting.

Liu Chengyu and action director Wu Gang walked down the aisle on behalf of the crew of "Detective Chinatown 2". As a new generation of action actress, Liu Chengyu wore a long black dress to show her graceful figure, and the armor design of the dress was dynamic and chic.

Wu Jing, dressed in a black straight suit and wearing cool black sunglasses, walked down the red carpet handsomely. As the best action actor of the first Jackie Chan International Film Week, Wu Jing came with his work as a director and received five nominations, becoming one of the most popular films tonight.

International singer Zhang Liangying dressed up in a dark V light gray embroidered dress and walked down the red carpet elegantly, with short shoulder-length brown hair, adding sweetness to her sexiness.

"Kung Fu Kid" Shi Xiaolong wore a heroic black suit and stepped on the red carpet of Jackie Chan International Film Week handsomely.

The crew Jiang Luxia walked down the red carpet in a handsome slim black suit. Greeting and signing autographs with fans cordially, she is very affable.

Zhang Jie walked down the aisle to the screams of fans, and the black straight suit made Jie Ge personable.

The first Jackie Chan International Film Week, the winner of the Best Action Newcomer Award, Wang Baoqiang, attended the Jackie Chan International Film Week again with his work "Detective Chinatown 2". Wang Baoqiang, wearing a dark blue suit, is elegant and generous.

Duan Yihong, an elegant and handsome man who has appeared in many action movies, left a deep impression on the audience as he stepped down the aisle.

Yuan De and Yuan Biao joined hands on the red carpet. Both of them have worked with Jackie Chan many times. This time, the Jackie Chan International Action Film Week has made many people look forward to the three of them sharing the stage.

Zhang Lanxin, who has co-starred with Jackie Chan, and Chen Xunqi, who has been a friend of Jackie Chan for many years and is the soundtrack, walked on the red carpet together. Zhang Lanxin wore a long pink sequined suspender dress, which was sweet and elegant; Chen Xunqi wore a black dress and was elegant and handsome.

Jury members Wu Siyuan, Wen Jun, Yang Ziqiong, Lu Chuan, Huang Xiaoming, Bai Baihe and Qian Jiale made a big appearance on the red carpet, causing a climax of the red carpet. The male members of the jury all chose black and blue handsome suits, elegant gentlemen; Yang Ziqiong and Bai Baihe wore dark green and white evening gowns respectively, leaving a beautiful figure on the red carpet.

Hong Jinbao once again attended Jackie Chan International Film Week. Dressed in a black Mao suit, he appeared on the red carpet with his wife.

Jackie Chan made his grand finale appearance, attracting the most enthusiastic cheers from the audience as the spokesperson of Jackie Chan International’s Chinese Kung Fu movies. Jackie Chan greeted fans all the way and couldn’t hide his excitement. In an interview, he said he looked forward to the complete success of tonight’s closing ceremony.

This article is from the WeChat official account:Chaos University (ID: hundun-university)According to Li Shanyou’s lecture notes in February 2020, the author: Li Shanyou (founder of Chaos University), the original title: "You attack to the death, but you can’t fight a department of giants? After Wang Xing cut three knives… | Classic Good Lesson", the header picture comes from: Screenshot of "Flowing Golden Years"

Many start-up company owners like to put the phrase "nothing unexpected, only impossible" on the wall, thinking that as long as you have a great dream, you will be able to achieve it.

But we often overlook that starting a business is for survival, not to die in competition. Competition is just a part of entrepreneurship, and there is no need to force yourself to attack the giants head-on unless it is a last resort.

In the competition, how to use the weak to overcome the strong is the first proposition for everyone. So, how to solve the problem?

In fact, God has left a "back door" for entrepreneurs

Take the horizontal axis as the market and the vertical axis as the technology to draw a simpleValue network model:

There is no doubt that incumbent companies often occupy the best technology, the best customers, and stand in the most dazzling value network – this is the mainstream market. The marginal value network composed of edge markets and edge technologies is often ignored by everyone.

Imagine you are a start-up, into such an existing competition landscape, will choose the mainstream value network, or the edge value network?

In real life, the vast majority of entrepreneurs will enter the mainstream value network market because it looks the most fertile and the least risky. But in fact, the emerging marginal value network is the best window of opportunity for entrepreneurs.

To follow or to destroy?

Going back to the value network model just now, if you choose the mainstream value network, you obviously adopt a follow-along strategy, thinking that you are more courageous than the giants of the mainstream market. If you choose the emerging value network, you adopt a strategy of disruptive innovation.

A common saying is that entrepreneurs feel they are more productive and have better values, so they can win by putting their lives on the line to compete with a division of a large company.

However, if you go outside Alibaba and Tencent buildings at 2 a.m., you will find that these giant companies are still shining brightly at night, with amazing combat effectiveness and efficiency.

So, don’t think it’s good to be diligent. Many times, we are very diligent just to cover up our laziness in thinking. As Wang Xing said, most people are willing to do anything to avoid thinking.

What are the differences between the two strategies?

In "The Innovator’s Dilemma," Christensen studied the 20-year history of disk drives and statistically said,If you compete head-on with the giants, the success rate is only 6%. If you are the first to enter an emerging value net and adopt a disruptive innovation competitive strategy, the success rate will be as high as 37%, a six-fold difference.

So we say,The first law of entrepreneurship is better than better.This is the simplest and most direct explanation of the thinking model of dislocation competition.

There is a line in Good Strategy, Bad Strategy: "For a start-up, it’s not that you don’t have a chance. You have to find areas where your strengths and weaknesses are avoided. Make your strengths longer and your weaknesses less important." This is misplaced competition.

Meituan: Specializing in "chicken ribs", leaving the fat for BAT

Meituan did group buying in the early days, when the first giant in the field of e-commerce was Ali. When I studied the Meituan case, I was very shocked that the first consideration of Wang Xing’s entrepreneurship in 2010 was how to compete with Ali.

He has successively proposed two theories of dislocation competition:

Four vertical and three horizontal

Wang Xing said that there are four areas in the Internet: information, communication, entertainment, and business.

In the Web 1.0 search era, there are giants in these fields, such as Baidu in information, Tencent in communication, Shanda in entertainment, and Alibaba in business. Therefore, he must go to the Web 2.0 era to find opportunities.

In the era of Web 2.0 social media, the giants in the information field include Sina Weibo, Renren in communication, and Kaixin001.com in entertainment. Is there any opportunity in business? Therefore, in this field, he made Meituan group buying against Ali, which is the positioning of 2010.

AB classification

In competition, we often have the illusion that the giants stand in front of us like mountains, so that you see the ecosystem where the giants are located as all possibilities. In fact, this is a huge illusion.

For example, most e-commerce companies are eyeing Ali to compete. But Meituan put forward a theory called AB classification:

First of all, based on whether supply and performance are online, we make a cross-cutting knife. Supply and performance are Tencent (Category A) online, and Ali is offline(Category B)…

In category B, there is a more beautiful second knife: Ali is a physical e-commerce, and there is another possibility besides physical e-commerce that is a life service e-commerce. For example, takeaway is a life service e-commerce, and selling books, home appliances, and clothes is a physical e-commerce.

This knife is very beautiful. Most people limit e-commerce to the field of physical goods because Ali has done physical e-commerce. But Meituan cut this second knife, allowing you to see a completely different world.

In life service e-commerce, there is also a third knife: off-site life service e-commerce and local life service e-commerce.

Wang Xing’s analysis is very interesting, saying why do life service e-commerce instead of physical e-commerce? Because if you compete directly with Ali’s Juhuasuan, you have to have logistics, which is a very high cost for the start-up company.

Second, life service e-commerce is a non-standard product, a dirty and messy hard work, with low gross profit, so giants often disdain to do it. Meituan Wang Huiwen said:

"We have fallen in love with low-value things. How can BAT be interested in something that is not very profitable, difficult and slow. We specialize in chicken ribs and leave fat to BAT."

Looking back, what are the choices of other group buying websites at the same time? In 2010 and 2011, 58% of companies chose physical e-commerce. They were not killed by Meituan, but by Ali Juhuasuan.

In 16 years, Caijing interviewed Wang Xingshi and asked: Did the emergence of Meituan and Didi bring changes to the original BAT-led Internet order?

Wang Xing said: The law of competition in the Internet field has not fundamentally changed. It is not to squeeze out the original people in the original field, but to expand the new battlefield, and new players occupy the new battlefield. Innovation is always on the edge.

Wang Xing’s words are very wonderful. This is the power of the marginal value network.Innovation is always on the periphery.If you can’t see perfection, it’s because you’re too close to the picture.

Theory, is it really useful? "After being killed by the giant, I was reborn in a dislocation"

Many people ask me, Professor, Meituan is a successful giant, so is dislocation competition useful for small businesses? Is it useful for entrepreneurs?

Here, I would like to proudly invite a classmate to tell my story. Her name is Sister Deng, and she has used this theory to lead her company out of weakness and rebirth.

In 2010, I founded ROYMAX.(Wimes)LED company, launched a patented product, Apollo(LED three-sided luminous candle light), the turnover of single products reached 10 million.

But soon, the giant entered the market and beat our 68 yuan product with a 9.9 yuan congeneric product, causing our sales to plummet by 70% and being crushed by the giant.

Almost overnight, my ten-year savings were wiped out. Why is it that I am obviously different, but still being crushed by the giants?

On an occasional occasion, I learned the theory of "misplaced competition" and understood: "The difference is the difference between different value networks. The difference between the same value network is only better.

So, we started again, re-analyzed the market, positioned ourselves, and did succulent plant lighting and Jedi rebirth. How did you do it?

rough cut market

First look at the LED category map, divided into general lighting, medical lighting, agricultural lighting, and special lighting.

At that time, general lighting was already a red ocean market. Medical lighting was all for hospitals, and we couldn’t reach it in terms of professional technology. Special lighting refers to the aviation, aerospace, and marine fields, and it was difficult for us to enter the market. But there is still one area left, and we seem to have a chance – agricultural lighting.

Slice niche

Then we can divide the agricultural planting lights into breeding lighting and planting lighting. Aquaculture lighting because I was not familiar with it at the time, I couldn’t do it.

Planting lighting giants mainly serve B-end users, and Philips has launched a comprehensive solution that has eaten up this market.　

It can be seen that the opportunity can only be found at the C end. The C end requires flower and fruit lighting and succulent lighting. Because of the wide variety of colors, flowers need to be matched by many different spectra. At that time, our resources were insufficient, so we had to give up.

The pain point of succulent plants is the slow growth cycle and single color, which can be satisfied by our products. And in this field, compared with giants, as a start-up company, we have structural advantages: flexible market, online and offline simultaneous operation; startups with few personnel and efficient organization; product iteration speed is very fast.　

Through layers of analysis, we finally found the edge industry that this giant could not see, see, or do – succulent lighting, competing in a dislocation.

In the end, we occupied 60% of the market share, and the 18-year turnover exceeded 50 million, becoming a leading enterprise in the field of Taobao and Tmall horticultural lighting.

This is the power of the theory of misplaced competition, and by applying it, I can make change happen in the present moment.

Summary: Better than better, better than different

In an environment where leading companies have established a dominant advantage, any me too product will be reduced to chicken ribs. Don’t exaggerate your execution, don’t exaggerate your efforts, and don’t exaggerate your efficiency. The efforts and efficiency of today’s giants are much greater than ours, which is unimaginable.

Therefore, entrepreneurs need to keep in mind the misplaced competition model of "better than different".

The dislocation competition is not to be weak, but to make the chessboard bigger. To make the chessboard bigger, not in the same plane, but after the breakdown, it becomes a higher dimension and becomes bigger in a higher dimension.

This article is from the WeChat official account:Chaos University (ID: hundun-university)According to Li Shanyou’s lecture notes in February 2020, the author: Li Shanyou (founder of Chaos University)

　　Recently, Changan Automobile and Huawei signed an "Investment Cooperation Memorandum" in Shenzhen. Xu Zhijun, chairperson of Huawei, Yu Chengdong, executive director of Huawei and chairperson of BU Intelligent Vehicle Solutions, and Zhu Huarong, chairperson of Changan Automobile, attended the event. According to industry analysts, the cooperation between the two parties will further release technological benefits for the domestic automotive industry, and Avita, as a smart model jointly built by the two parties, may enjoy priority to empower.

　　After all, the reason why Avita, as an emerging smart car brand, can quickly make a name for itself in the domestic market is inseparable from Changan Automobile, Huawei, and Ningde Times, which respectively empower Avita Technology in the fields of vehicle research and development, smart car solutions, and smart energy ecology. Take Avita’s two flagship models as an example, Avita 11 is fully equipped with HI Huawei full-stack smart car solutions, and with strong strength, it has become the world’s first car brand to reach Mount Everest with intelligent driving. The subsequent iteration of Avita 12 is a new benchmark for global luxury smart electric vehicles.

　　According to the official data released by Avita, in November this year, Avita 11 delivered a total of 4,080 units, and at the same time, sales are also steadily increasing. And Avita 12, which went on sale on November 10, orders exceeded 20,000 units in November, and mass deliveries are about to start. At the same time, Avita launched its two flagship models in the Thai market to show overseas fans the charm of China’s intelligent luxury, and its overseas strategy is steadily advancing.

　　From the "Memorandum of Investment Cooperation" signed by Changan Automobile and Huawei in Shenzhen, Huawei plans to integrate the core technologies and resources of the smart car solutions business into the new company. Changan Automobile and related parties will intend to invest in the company and jointly support the company’s future development with Huawei. The new company of Huawei’s car BU business will continue to serve customers with high quality, and work with partners to promote the innovation and leadership of smart car technology and promote the prosperity and development of the automotive industry.

　　From the perspective of the shareholding structure of the new Huawei Car BU company, Changan Automobile, as the only shareholder at present, has a relatively large say in the new company. Furthermore, based on the previous experience in building the Avita brand, the deep coordination and strategic cooperation between Changan Automobile and Huawei this time will be a further innovation and sublimation of the CHN model. Next, the new Huawei Car BU company is likely to tilt more core technologies to Avita, help its existing models OTA upgrade, and empower new smart driving models.

　　Next, Avita will use the technology of Changan Automobile and Huawei to create a more user-friendly smart travel experience for the majority of users, and at the same time set an example to show the world the smart driving strength of China’s own brands.

　　　 Movie Network News(Photo/Qian Jia’s memoir/Li Chao) On December 11, the film held a "final blow" press conference in Beijing, and Jackie Chan attended with the stars Yao Xingtong, Zhang Lanxin, Bai Luna, Liao Fan and Liu Chengjun. Jackie Chan, who has won the Guinness World Record for performing the most stunts, revealed that although he was also very scared during the shooting of the volcano jumping scene, he still stood in front of the camera when he saw a big rock flying over, and he said that even if he died, he would like to be a hero. At the end of the film, Jackie Chan’s brother’s beloved wife Lin Fengjiao appeared in surprise. In this regard, Jackie Chan said that for these short shots, he begged Lin Fengjiao for a whole year.

58-Year-old kung fu superstar jumps over volcano, Jackie Chan: Die like a hero

　　　 Jackie Chan, who is 58 years old this year, has performed a lot of extremely dangerous and difficult moves for the audience in "Zodiac". Not long ago, he broke the Guinness World Record for "most stunts". Jackie Chan admitted that looking back on the dangerous scenes he had shot, he was also very scared at the time. "Today I broke my hand, tomorrow I broke my foot, and I can cut my head at every turn. I can get through it safely, but every morning I wake up and ask myself, will I be so lucky every time? Bruce Lee died after a few scenes, but he left a very bright image. I also want to leave a bright image, but I am not willing to die. It is better to leave a way out for myself and tell everyone that I will never make such a life-saving movie again."

　　　 "It was too dangerous. I was going to roll down from the top of the volcano with iron ore in my eyes. Before I took the picture, I asked them, when was the last volcanic eruption? They said it was ten years ago. I mean, I wouldn’t have caught up with it so coincidentally. Once I saw a big rock floating over, and they were all shouting: Big brother! Go away! I stood in front of the camera very calmly and smartly, because even if I die, I will die like a hero."

Next page: Shu Qi and Wu Yanzu made cameos, Jackie Chan begged for a year to make Lin Fengjiao play

The original title: A summary of new games that sold millions on Steam in 2016

　　There are still 3 days to end in 2016. Recently, foreign media checked through SteamSpy what are the games that sold 1 million in 2016. Before announcing the game, let’s say that this investigation does not count free games and remastered games that provide free upgrades. In addition, games that landed on Steam Early Access in 2014 or 2015 and were officially released this year will not be included.

　　Game Sales Ranking

　　Game Sales Ranking

　　But in terms of sales, it seems that "H1Z1: Killing King" is the best-selling new game on Steam in 2016. The Steam version sold more than 3 million sets, and the game first landed on Steam on February 17. The second place is the indie game "Stardew Valley Story". The game landed on Steam in February, and as of now, it has sold almost 2 million sets (1.89 million).

　　In third place is the multiplayer (4v1) horror game "Dead by Dawn", which sold around 1.45 million. Judging from Tieba and live broadcasts, this game seems to be relatively popular in China. As for 3A games, the games on the list include "Doom 4" (1.45 million), "Civilization 6" (1.43 million), "Dark Souls 3" (1.23 million), "Tomb Raider: Rise" (1.23 million), "The Division Lockdown" (1.02 million), "UFO 2" (1.08 million) and "Warhammer: Total War" (1.03 million).

　　Game Sales Ranking

　　Game Sales Ranking

　　Most of the games on the list were released in the first half of 2016 (except for Civilization 6, which was released in October), and the masterpieces released in October and November were not on the list. Watchdog 2 is only a month away from now, and it must be difficult to sell millions, but according to SteamSpy statistics, the current sales are around 190,000. For 3A games, I don’t know if Ubisoft can accept it?

　　In addition, the "Dishonored 2" released on November 11 currently sells about 320,000 Steam, while the "Call of Duty 13" released on November 3 sells about 260,000 Steam.

　

During the "golden age" of Hong Kong cinema in the mid-1970s and early 1990s, more than a dozen film crews started work at the same time every day in this small city on the southern coast of China. Pretty boys and beautiful women from Hong Kong’s wireless artist training class came together and set up scenes among the various crews. Film and television companies such as Golden Harvest, Shaw’s and New Art City invested heavily in digging up and cultivating newcomers to compete in the entertainment industry. This also contributed to the miracle that Hong Kong films produced more than 200 films a year in the 1980s.

That golden age of Hong Kong cinema gave birth to countless movie superstars. They may be as good-looking as Chow Yun-fat, Andy Lau, and Tony Leung Chaowei, and their acting skills are first-class, becoming hot A-list actors. Or as daring as Samuel Hung, Jackie Chan, Yuan Biao, and Yuan Hua, who sacrificed their lives to complete eye-catching stunts and become action superstars.

However, those who can write, direct, and act, and are unique in artistic expression, can create a personal style, and even find a way to break out of a school of film, I think Xingye is one of the best.

The nonsensical style of "Zhou’s comedy" he pioneered and his special attention to the subject matter of the little people are enough to secure him the top spot in Chinese comedy, and it is no exaggeration to call it "Asian Jim Carrey".

Today, let’s talk about the most outstanding work of Xing Ye in the 21st century so far – "Kung Fu"

First, the self-cultivation of "little people"

The story of "Kung Fu" still follows the tradition of Xing Ye’s "little person narrative", telling the story of the 1940s Shanghai, when A Xing, a street gangster who has been bullied since childhood, tried to get ahead by pretending to be the "Axe Gang" and extorting in the "Pig Cage City". As a result, he attracted the real "Axe Gang" forces.

The unexpected invasion of the gangster forces disturbed the quiet life in the slum, and also disturbed the four peerless kung fu masters who were entrenched here – the inheritors of the Gorang Bagua Band, the Hong Family’s Iron Wire Fist and the Shaolin 12th Road Tan Leg.

The gangsters were naturally no match for the descendants of the divine arts, but the arrogant Axe Gang boss, Brother Kun, was unwilling to stop, so he used the gang’s power to invite peerless experts to try to level the "Pig Cage City" in one fell swoop. Every attack by Brother Kun would stir up more "masters" hidden in the secular world in this unsightly small pool. Until, Brother Kun used his head to sacrifice the ultimate killing king Huoyun Evil God, and his opponent was the little rascal A Xing who caused this disturbance.

Lord Xing wrote, directed and acted himself, focusing the guide tube on the little character A Xing, making him a witness and key participant in the contest between the "evil forces" and the "pig cage city". Every turn in the battle between the two sides was caused by A Xing’s inadvertent speculation.

The first time was when he saw that he was going to be beaten by the residents of the city, so he had to learn the way the Axe Gang used fireworks to call people and threw a cannon fight. As a result, it just blew up the head of the leader of the Axe Gang passing by the wall. Then the villain complained first and blamed the residents of the city, which caused a conflict between the two forces.

The second turning point was that Ah Xing, with an incomparable desire to get ahead, put down all his courtesy and shame to join the Axe Gang. As a result, the first task he received was to rescue the great devil Fire Cloud Evil God from the mental hospital.

Xing clearly knew that his actions were wrong, but he seemed to have been carried away by the desire to become famous. As a result, with the release of the Fire Cloud Evil God, an uncontrolled force of destruction swept through the entire Axe Gang and the city.

The third turning point was when the charterer and the charterer in the base camp of the Axe Gang faced off against the three masters who were entangled with each other, and A Xing chose to use a wooden stick to beat the Fire Cloud Evil God.

This time, the little gangster Ah Xing finally stood on the side of justice. But this also caused the evil god of fire clouds to go berserk directly, breaking Ah Xing’s meridians with a fist, and his life was hanging by a thread. It was precisely because of his walk through the gate of hell that Ah Xing’s potential as a "martial arts genius" was completely exploded.

It can be said that in the first half of the film, Ah Xing has always been a gangster who makes a living by picking locks and speculating. For fame and fortune, he can join gangs, bully civilians, and even rob a girl who buys candy.

But in the end, he was just a small person, without noble virtue or the ferocity of a big traitor, between good and evil. He did not dare to kill, set fire, or rape. After being bitten by a snake, he had to hide in the traffic light box and silently digest the pain.

But it was after a series of setbacks and tribulations that Ah Xing finally realized how precious the opportunity to "be a good person" was, and how despicable it was to be self-deprecating on the old road of a gangster. Therefore, the moment he completed the good and evil decision, the potential hidden in his body also fully exploded.

Eight kung fu stunts, combining Chinese martial arts

Since the movie is called "Kung Fu", the core element of the story is naturally Chinese martial arts. In the "imagined China" in Jin Yong and Gu Long’s martial arts novels, Chinese martial arts can be said to have a long history and many branches. The kung fu of Shaolin, Wudang, Emei, Beggar Gang, and Tai Chi schools have their own strengths and weaknesses, and together they have painted the world of pleasure, enmity, swords, light and shadows.

On the one hand, Xing Ye’s "Kung Fu" continues the tradition of Hong Kong martial arts novels, and on the other hand, it inherits the mantle of Hong Kong martial arts films and kung fu films. The eight kung fu that appear in it can be said to be both a reinterpretation of traditional Chinese kung fu and a tribute to Hong Kong classic kung fu films. Let’s take a look at it together:

(1) The Tathagata Palm

The most invincible kung fu in the film "Tathagata’s Palm" is actually a fiction invented by Hong Kong filmmakers. It first appeared in the Hong Kong film "Tathagata’s Palm" in the last century, and was portrayed as the Buddha created for all living beings. There are ten styles.

At the end of the film, Ah Xing used the ninth form of "Ten Thousand Buddha Dynasty". Later, it was continuously interpreted by people, and the Tathagata Divine Palm became a kind of divine power that interacted with the "Heavenly Remnant Foot".

(2) Toad Gong

"Toad Technique" was a must-kill skill of the Fire Cloud Evil God. He once used this skill to put Ah Xing at a disadvantage.

The toad skill comes from Jin Yong’s martial arts novel. It is the original stunt of Western Poison Ouyang Feng, and later passed on to his righteous son Yang Guo.

Its characteristic is that it is like a toad preying on insects, waiting for an opportunity to move, using static braking, and striking after. When the enemy attacks, it pounces suddenly, concentrating all its internal force on one point and bursting out, killing it in one blow.

(3) (4) Shaolin Nanquan North Leg – "Hongquan" and "Tan Leg"

The tailors and laborers who live in seclusion in the Kowloon walled city in the film are the descendants of Hong Quan and Tan Ju respectively. Hong Quan was pioneered by Hong Xiguan, a Cantonese from the Qing Dynasty. When he was a teenager, he studied under the Shaolin sect and integrated the kung fu of the North and South Shaolin with his extremely high understanding. He created a school of "Hong Quan" that combines internal and external cultivation, uses both fists and feet, and combines strength and softness.

The person who plays the tailor in the film is Zhao Zhiling, the apprentice of Huang Feihong, and the iron wire boxing he practices is also one of the five battles of Hongquan.

There are many theories about the origin of "Tan leg", including Shaolin Temple in Songshan, Henan, Longtan Temple in Shandong, and many other theories. Later, the Jingwu Association of Huo Yuanjia in Tianjin also taught this kind of kung fu. There is a proverb that goes "If you practice boxing without training your legs, you are like a daredevil". The Tan leg style, with sharp movements, changeable moves, and quick attack and defense, can complement the boxing technique well.

(5) Goro gossip stick

The origin of this stick technique is hidden in the name. The so-called "Goro" refers to Yang Goro, who fought against the Khitan people in the Southern Song Dynasty. When he was defeated in the battle with his father at the Golden Beach, he disguised himself as a monk.

Later, he really went to Mount Wutai to cut his hair and become a monk, and changed the Yang family’s marksmanship to a stick technique, creating the "Gorang Bagua Stick". The actor who plays the boss Yang in the film is Dong Zhiping, a Peking Opera martial artist, whose gun and stick skills are first-class.

(6) Tai Chi

This can be said to be the most well-known kung fu in the film. In the film, the charterer plays "Chen’s Tai Chi" originating from Chenjiagou, Henan. With Taoist Tai Chi and Yin and Yang as the mental method, he pays attention to both internal and external cultivation, combining rigidity and softness, and overcoming rigidity with softness.

Although the chartered public can use a set of superb tai chi to play the six-fingered piano demon in the palm of his hand, he is a "rake ear" and has to swallow his anger and bear the humiliation in the face of his wife’s domestic violence.

(7) The Lion’s Roar

The renter’s Lion’s Roar skill, which is comparable to ultrasonic weapons in the film, is one of Shaolin’s seventy-two stunts. When the power is performed, the qi is first sank in the dantian, and then it spreads for thousands of miles, which can be transmitted for miles. Hearing it, the heart is frightened and the back is cold. As Du Fu said in his poem, "When I suddenly hear the roar of a lion in Hedong, I am at a loss when the cane falls on my hand." Presumably, only a strong and domineering renter can control it freely.

(8) Three-hole Qin Demon – Shaolin Dragon Claw Hand

In the film, the two of the three-hole piano demons stroke a guqin together, the sound of the piano turns into the light of the sword and the shadow of the sword, the lights turn off the grass wherever they go, and the killing is invisible. This kung fu can be regarded as the original of Xingye, which is composed of the six-style fingerings of the guzheng and the Shaolin dragon claws.

Of course, Xing Ye was also inspired by the "Fuqin Style" and "Drum Style" in Jin Yong’s novels, which Zhang Wuji once used in the Shaolin Dragon Gripper.

Three or ten years of preparation only to fulfill the "Kung Fu Dream"

In fact, Xing Ye had wanted to put "Kung Fu" on the stage as early as 2005. One of his original intentions when he set up his own color star company to film "Journey to the West" was to use the money he earned to shoot his dream work – "Kung Fu".

However, the nonsensical style of "Journey to the West" exceeded the upper limit of the audience’s understanding at that time, encountering an unprecedented box office waterloo, which directly led to the bankruptcy of the color star company and the plan to shoot "Kung Fu" was stranded indefinitely.

From "Journey to the West" in 2005 to "Kung Fu" in 2004, Xing Ye also filmed another classic work, "The King of Comedy" in 1999. It can be said that these three works, separated by five years from each other, together form the "Iron Triangle" of Zhou’s comedy across the centuries at a very high level.

Looking back now, in fact, the box office failure of "Journey to the West" at that time was not necessarily a bad thing. It was with the precipitation and tempering of the next ten years that Xingye was able to polish the script and works to such an exquisite level.

Moreover, based on the special effects level of the 1990s to shoot kung fu, the final scene of A Xing’s group fighting the Axe Gang and the Tathagata’s palm defeating the Fire Cloud Evil God would definitely be very simple, difficult to achieve the desired effect, and unable to perfectly interpret Xing Ye’s understanding of kung fu.