Rene Liu pioneered the premiere of ten thousand people, and the new album "I’m Fine" went on the market.
BEIJING, Jan. 14 (Xinhua)-On Jan. 11, Rene Liu, a famous female singer, released her new album "I’m Fine" in a synchronized online premiere. This novel and unique launching form has won enthusiastic response from fans and netizens. In less than three hours, the new song of "Milk Tea" has been clicked more than 10,000 times, and some fans and netizens also spontaneously put forward the initiative of "supporting the original and refusing to download" to express their support and love for "Milk Tea".
The media meeting replaced the press conference. Rene Liu said, "She doesn’t want to change the music itself with brute force."
After joining Yashen Music, Rene Liu recently released her new album I’m Fine. As a first-line female singer in Chinese music, she actually gave up a grand press conference and chose a relatively low-key media meeting. Rene Liu said that "she doesn’t want to change the music itself with brute force" is very suitable for the life-like texture of this album. This new album named "I’m Fine" not only continues Rene Liu’s music style in the past, but also includes three songs written by herself. In this album, Rene Liu makes people feel warm and bright, and her vocals also show unusual high-pitched colors. Music is still the atmosphere of urban love songs that she is good at. Fade off the depressing tonality of literature and art in the past, and the works show the original flavor of life everywhere. The sentences of extreme life, straightforward and simple tone, tell the modern people’s views on love, and the close and honest confession makes people further understand Rene Liu with a new sense of life. "I’m fine", the first theme of metropolitan life, was written by A Xin on May Day, and the lyrics were painstakingly grinded for several months, which was given to Rene Liu, depicting the common emotions of modern women’s collectives in detail, giving off a subtle light of survival and life.
Online ten thousand people premiered the music short play Rene Liu to create a brand-new publicity platform
In order to match the life concept of Rene Liu’s album, Yashen Music, a record company, went to great lengths to plan an online simultaneous premiere of Rene Liu’s short music drama called "I can be fine", and chose Taiwan Province and the mainland to start simultaneously at 1: 11 on January 11th when Rene Liu released the film. The record company found that the single way that fans could only get artists’ works through the media in the past could not meet the needs of fans, so it specially designed this online premiere activity based on fans’ online blog. It ended the era when fans could only be recipients of second-hand messages, and built the online blog of fans into a media platform with extraordinary communication effect, which was the first time in the record industry. He not only fully embodies the unique advantages of the Internet in the era of Web2.0, but also combines record promotion with the blue ocean strategy which is widely concerned at present, and establishes a brand-new, large-scale and highly effective publicity platform. The effect is amazing. Just on Tudou.com, one of the two video coding providers in the Mainland, the number of Rene Liu’s "I Can Be Fine" music short play which premiered for nearly three hours has exceeded 10,000, which can be called a digital miracle on a busy Friday afternoon. This miracle belongs not only to Rene Liu, but also to the developing Chinese recording industry.
Fans spontaneously boycotted pirated Rene Liu’s new album, and the sales volume was excellent.
The media chat of Rene Liu’s new album held in Taipei and the online premiere of Rene Liu’s "I can be fine" music short play were held at the same time, as well as the fans of Rene Liu Post Bar, the largest mp3 download website in China. In order to express their support and love for idols, netizens have issued "From today (1.11), the full version of" I’m Fine. "shall not appear in the tea bar for audition and download, otherwise all posts will be deleted for 2 days. Please support genuine copies and buy genuine CDs! " The initiative. This can be said to be the first time in recent years that mainland fans have spontaneously organized a boycott of downloading music for free on the Internet. They also have their own views on free audio-visual downloads: "We don’t exclude online audio-visual. We really hope that the songs of milk tea can be heard by more people, but please support the original ones. I hope that everyone can support our favorite singer, our milk tea, with actions after giving affirmation to the album. " A netizen commented like this. I don’t know whether the fans’ resistance is good or the charm of Rene Liu Sound is really strong. The new album "I’m Fine" has reached the top three positions in the Chinese music sales list of Dangdang, one of the largest online shopping malls in China. This is another artist of Yashen Music who continues to make great achievements in the sales list after Tanya Chua’s album was sold.
Editor: Liu Li