Chaos in the water purifier market: 2,800 yuan, and the low end of water purifier accessories is less than 100 yuan.

The chaos in the water purifier market needs to be strictly controlled

Photo courtesy of China News Service

  In recent two years, people have paid unprecedented attention to the health and safety of life and drinking water. With the popularization and improvement of health awareness, people’s drinking habits have gradually changed. From bottled water and bottled water to today’s water purifiers, we can see that the pursuit of healthy drinking water has become a fashionable trend, and it can also be said that the situation is gratifying.

  At present, the overall situation of China’s water purifier industry is good. The whole water purifier industry presents a rapid development momentum, and the market prospect is brighter with the promotion of manufacturers. According to industry experts, the market capacity of domestic water purifiers will exceed 100 billion in five years. However, there is a saying that "there are three holidays in ten days", and the market is hot, which also exposes some problems.

  The quality can’t pass repeatedly.

  In recent years, the annual growth rate of water purifier market capacity in China has reached 50%. It is estimated that the market penetration rate of domestic water purifiers will reach 20% ~ 30% by 2019. However, behind the rapid growth of the water purifier market, many problems such as uneven brands, complicated installation and difficult maintenance have been hanging over the whole industry.

  "The selling price of this one is only 100 yuan, but the other one sells nearly 5,000 yuan. The appearance looks similar, and it is really impossible to tell good from bad." Recently, after visiting the market, the reporter found that there are many brands of water purifiers and the prices are very different. Among them, the cheapest is only 196 yuan, which can be directly installed on the faucet. The most expensive one is the central intelligent water purifier, which costs nearly 10,000 yuan.

  In order to attract customers to buy, merchants also put forward health concepts such as activity and rich oxygen ions, and publicity such as "beauty", "freckle" and "anti-cancer" are common. In a water purifier store, the clerk introduced a RO water purifier with a price of 4,998 yuan to the reporter, saying that "the filtration technology is the most advanced, which can remove 99% impurities and the water coming out is the healthiest". Seeing that the reporter suspected that the price was a bit high, the clerk introduced an ultra-filtration water purifier with a price of 998 yuan, and said that the filtered water is rich in minerals, which is beneficial to the body.

  In addition to price confusion, the quality of water purifiers has been questioned. The General Administration of Quality Supervision, Inspection and Quarantine conducted spot checks on the water purifiers of 33 enterprises nationwide and found that 40% of them were unqualified. Lu Jianguo, director of the Health Appliance Analysis and Testing Center of China Household Electrical Appliances Research Institute, said that since 2014, the General Administration of Quality Supervision, Inspection and Quarantine has organized three national supervision and spot checks. The results show that the pass rate of water purifiers is less than 70%, which is a low level in the household electrical appliance industry.

  An insider broke the news that a 2800-yuan RO water purifier was disassembled and found that the accessories were a meltblown filter from 1.8 yuan, a compressed activated carbon filter from 3 yuan, two granular activated carbon filters not exceeding 3.5 yuan, and a RO membrane from 60 yuan. "In addition to the low-end accessories, some businesses do not have ‘ Water batch ’ (Approval of Hygiene License for Drinking Water Hygiene and Safety Products) also dare to sell. "

  The industry lacks supervision.

  It is understood that there are more than 3,000 enterprises producing water purification equipment in China, and there are countless brands. However, the quality of water purifiers is uneven, and there are phenomena such as inflated prices and inaccurate reporting.

  First, there are standards that are difficult to implement. At present, there are GB/T30307 national standards and QB/T4143 and QB/T4144 industry standards. The standards are available, but they have not been widely adopted. Most enterprises always try their best to bypass the standard requirements, and some enterprises do not implement the standard on the grounds of not knowing.

  Second, there is supervision and it is difficult to cover. At present, the water purifier industry is in a state of many and scattered. Although there are more than 4,000 brands of water purifiers in China, only a handful of them can become national brands. Behind the prosperity of the industry, a large number of small enterprises driven by interests exist, which invisibly increases the difficulty of supervision and law enforcement.

  Third, there is technology, which is difficult to distinguish. The biggest problem with water purifiers is poor experience, and it is difficult for consumers to distinguish between good and bad by appearance and price. Although there are water purification testing institutions, but the number is small, the price is expensive, enterprises are unwilling to test, so that some products do not meet the standard requirements are also listed for sale.

  Fourth, consumers favor foreign brands, giving some unscrupulous businesses an opportunity to make huge profits under the banner of "foreign names". Lu Jianguo said that it is difficult to manage thousands of small workshop-style enterprises only by government-led supervision, and some enterprises have slipped through the net, resulting in exaggerated efficacy and false propaganda. He believes that consumer participation in market supervision is the best way to supervise.

  Pay attention to safety in use

  The main function of water purifier is to improve water quality and remove harmful substances such as residual chlorine, heavy metals and suspended solids, but using unqualified water purifier will pollute the water source. How to choose a qualified water purifier, Lu Jianguo gave several suggestions.

  The first is to check the documents. It depends on whether the dealer’s sales documents (business license, organization code certificate, tax registration certificate, etc.) are complete. In addition, whether there is a health permit issued by the national health department for the health and safety of drinking water.

  The second is to understand the water quality. In areas with good water quality, you can buy a filter water purifier; In heavily polluted areas with chlorine in water and heavy taste, or families with direct drinking needs, you can buy reverse osmosis water purifiers.

  The third is to look at the filter. The high-hardness water quality in the north of China and the limestone area in the south of China have high calcium and magnesium ions, so you should buy an advanced filtration water purifier with ion exchange resin filter core. In areas with heavy chlorine and different colors and odors in water, you can choose a household water purifier with a large amount of activated carbon.

  The fourth is to look at the wastewater rate. For similar water purifiers, try to choose the one with low wastewater rate. (Zhong Gong Net reporter Lu Xiang)