There can’t be a price before the official release! Why is Xiaomi car difficult to "price"?

Early this morning, Wang Hua, general manager of the public relations department of Xiaomi Group, released the ultimate rumor about Xiaomi Automobile on the social media platform. Wang Hua said that in the past two days, rumors have been made three times to clarify the price P chart of Xiaomi Automobile.Today, the rumor is finally dismissed. Until the official Xiaomi automobile product launch conference is over, all the information and posters with Xiaomi automobile version and price are fake..

Wang Hua also said that there can be no price and policy before the official release. Don’t believe the so-called insider rumors, no one knows the real price, or even the official release time, because everything has not yet been determined.

Things to review:

Regarding the price of Xiaomi car, at the Xiaomi car technology conference held on December 28, 2023, Lei Jun, the founder of Xiaomi Group, explained the performance of the first car SU7 of Xiaomi and said firmly: "So don’t shout 99,000 (referring to the pricing of Xiaomi SU7), it is impossible!" Lei Jun further said: "Anyone who has this kind of performance and configuration will get more than 400,000! Therefore, there is no need to talk about 149,000, but we still have to respect technology! "

On January 2nd, Lei Jun said that Xiaomi SU750 had no rivals within 7.5 million and rushed to Weibo for hot search. On the same day, Lei Jun wrote on the social media platform, "Xiaomi SU7, who is competing with the same file?" . In the comment area of this article in Weibo, some netizens commented, "Without the price, I don’t know who is in the same file. Mr. Lei will give the price quickly and want to buy a car for the New Year."

Subsequently, Lei Jun replied to this comment, "Is there an opponent within 500,000?"

Xiaomi public relations rumors three times in two days.

Recently, some people have made a price poster similar to Xiaomi’s official style, which indicates that the pre-sale price of Xiaomi SU7 rear-drive standard version is 99,000, and the pre-sale price of Xiaomi SU7 four-wheel drive Max version is 599,000.

In this regard, Wang Hua, the head of Xiaomi’s public relations, denied rumors on the social media platform on the 3rd. These pictures were fake at first glance. "Not only is the font wrong, but there is no metric mark, and the screenshot of official website is directly P".

After the rumor was rumored on the 3rd, a poster picture of the scheduled opening of Xiaomi SU7 was circulated on the Internet. This time, the picture was made very realistically, with many details, but unfortunately it was still fake.

Wang Hua, head of Xiaomi’s public relations, said: "Everyone’s expectations have been received, and the rhythm of a daily picture is unnecessary. When it is officially released, everyone can see it at a glance."

Why is Xiaomi car difficult to "price"?

Nowadays, the pricing of Xiaomi SU7 has become a mystery, and it has also earned enough attention.

According to national business daily, according to Pang Rui, a well-known brand expert and founding partner of Zhansheng Communication, this may be a "test water" for Xiaomi Automobile in pricing. "So far, for the pricing of Xiaomi SU7, Xiaomi is more denying the price circulated on the Internet, without giving any positive hints. Perhaps this is also a pricing test strategy, that is, by observing the market’s public opinion feedback on different rumored prices, Xiaomi can constantly correct the price and gradually form the final pricing in the process. " He said, "Xiaomi has denied the three prices of 99,000, 149,000 and 599,000, which also shows that Xiaomi SU7 will not be positioned in the low-end or luxury car market, but is more likely to choose the middle and high-end market."

Whether it is electronic products such as mobile phones or home appliances such as televisions, millet products are often known for their cost performance. When Xiaomi turned to the car track, many people also expected its first car, especially in terms of price, hoping that it could maintain the brand tonality of "high cost performance".

Some netizens speculate from the current automobile market that the minimum starting price of Xiaomi automobile may be between 200,000 yuan and 300,000 yuan. At the same time, it is reported that Xiaomi SU7 Max needs to be sold for more than 330,000 yuan to achieve breakeven.

According to China Net Finance, Liang Zhenpeng, a senior industrial economic observer, said that Xiaomi’s pricing was not announced, which may be a decision made by considering various factors. "On the one hand, it takes a long time for a car to go from PPT to commercial mass production, and then to improve the yield to meet the standards of product quality, process performance and other technical parameters. For Xiaomi, the cost is temporarily difficult to determine, so the price has not been disclosed yet; On the other hand, in the process of R&D and manufacturing, Xiaomi’s automobile products will continue to be iteratively updated, and the cost will continue to change, thus affecting the final pricing. "

How much do you think Xiaomi will sell?

Upstream news is integrated from Sina Weibo, Zhongxin Jingwei, China Net Finance, national business daily, etc.

Editor: Yang Hong Editor: Zhou Shangdou Audit: Feng Fei

It is expected that Xiaomi SU7, which was listed in the first half of the year, has now started mass production.

??? A few days ago, Chezhi.com learned from relevant channels that Xiaomi SU7 started mass production on January 22nd. According to the plan, the output is expected to reach about 4,000 units in March, and the capacity will climb by the end of April. Two shifts will be implemented in June, and the mass production is planned to be about 70,000 units in 2024. Earlier, Lei Jun, founder and chairman of Xiaomi Group, said in an interview with the media that Xiaomi SU7 is expected to be listed in the first half of 2024.

??? In terms of appearance, xiaomi SU7 suggested to netizens that the details have been optimized, including a brand-new 21-inch rim, different-color brake calipers, blackening of the tail "Xiaomi" logo, and the provision of carbon fiber rearview mirror housing options. Xiaomi SU7 is positioned as a pure electric medium-sized and large-sized vehicle with the length, width and height of 4997mm*1963mm*1440mm respectively and the wheelbase of 3000mm.

??? The interior layout is refreshing and simple, and it creates a strong sense of quality through the soft curve transition and the large area of soft material covering at the center console. In terms of configuration, the new car will be equipped with a 7.1-inch flip LCD instrument and a 16.1-inch central control panel. The display effect of 3K resolution is clear and delicate, and the maximum brightness of 56-inch HUD can reach 13000nit. The car system is Xiaomi’s surging OS with built-in Qualcomm Snapdragon 8295 chip, which not only can be seamlessly linked with Xiaomi equipment, but also its own application ecology covers the mainstream car applications on the market at present.

??? In terms of power, the maximum horsepower of Xiaomi SU7 dual-motor model motor is 673Ps, the officially announced 0-100km/h acceleration time is 2.78s, and it matches the ternary lithium battery with a capacity of 101kWh, and the CLTC pure electric cruising range can reach 800km;; The single-motor version has a maximum horsepower of 299Ps, an acceleration time of 5.28s per 100 km, a lithium iron phosphate battery with a capacity of 73.6kWh, and a pure electric cruising range of CLTC of 668km. For more news about the new car, the car quality network will continue to pay attention.

On May 15th, Haval Xiaolong series was officially launched.

Carrying the attention and expectation of countless users, the brand-new models of Haval brand in the new energy market-Haval Xiaolong MAX and Haval Xiaolong will be officially listed in Beijing on May 15th. As a "global SUV expert", Haval brand is committed to bringing users the best SUV of each era. Haval Xiaolong MAX and Haval Xiaolong are the latest masterpieces that Haval brought to users in the new energy era.

Relying on the new sequence, new channels, new technologies, new products and four "new" measures of Haval brand, Haval Xiaolong MAX and Haval Xiaolong will bring users a higher quality travel experience with all-round strength, reset the new value benchmark of new energy SUV, and create a new era of Haval automobile in this field.

Hi4 electric four-wheel drive is standard, and Haval Xiaolong MAX promotes equal rights in science and technology.

As a sharp knife model of Haval Auto, Haval Xiaolong MAX comes standard with Hi4 electric four-wheel drive technology, which is specially designed for the high-end driving needs of new energy scenes, and brings technological equality to users with technological innovation.

Hi4 electric four-wheel drive technology includes three major technological innovations, namely, a new hybrid configuration with three power sources and two shafts, an iTVC intelligent torque vector control system and an innovative design of two-gear electromechanical coupling unit, which is the first new form of electric hybrid in the world.

Specifically, the hybrid configuration of Hi4 electric four-wheel drive integrates the generator and the driving motor on the front axle, and distributes the engine, the front and rear double motors, and a total of three power sources on the front and rear axles, which reduces the cost of the model, thus breaking the premium of the four-wheel drive model relative to the two-wheel drive model in pricing.

At the same time, iTVC intelligent torque vector control system can monitor the information of vehicles and roads in real time, dynamically adjust the torque output of each axle, and ensure the smooth performance of vehicles on cornering, wet and unpaved roads; Haval Xiaolong MAX has 3 engines and 9 modes of intelligent dynamic switching, which can switch different power modes under different working conditions such as cities and high speed, so as to achieve "the best efficiency in all working conditions and worry-free driving in all scenes".

Based on the excellent performance of Hi4 electric four-wheel drive, Haval Xiaolong MAX can accelerate 0-100km/h with a comprehensive power of 205kW and a comprehensive torque of 585N·m and 6.8s; NEDC has a pure battery life of 105km, and the fuel consumption of WLTC feed is 5.5L/100km. In the previous endurance challenge, Haval Xiaolong MAX achieved the ultimate cruising range of 1231km under the condition of full oil and full charge, showing the strength of all-round electric four-wheel drive.

Implementing the actual interests of users, Haval Xiaolong MAX brings real scientific and technological equality. There is no longer a premium on the price of four-wheel drive models, which provides excellent experience and further reduces the cost of car use, so as to achieve "four-wheel drive experience, two-wheel drive price, four-wheel drive performance and two-wheel drive energy consumption", so that users can "afford it, drive well, use it sparingly and run far" and lead the new energy SUV into a new era of four-wheel drive for all.

In addition, Haval Xiaolong MAX has a leading intelligent experience at the same level, adopting a new Coffee OS intelligent cockpit, bringing a 3×12.3-inch super-suspended large screen, especially the full-color LCD co-pilot screen, which is enough to add laughter to the journey; W-HUD head-up digital display can display a variety of information, avoid drivers’ distraction and improve travel safety. At the same time, Haval Xiaolong MAX has a body size comparable to that of a medium-sized SUV, and the wheelbase of 2800mm makes the whole family travel spacious and comfortable.

The inductance is interesting, and Haval Xiaolong starts to enjoy life lightly.

Haval Xiaolong is specially designed for young users and young families. The high-efficiency DHT electric hybrid system has a comprehensive power of 185kW, a comprehensive torque of 375N·m, a NEDC pure battery life of 110km, a comprehensive battery life of 1000km+, intelligent switching of various driving modes, and a perfect balance between power and energy consumption in daily vehicles.

In order to meet the high requirements of young consumers for driving experience, Haval Xiaolong adopted the adjustment of sports chassis to locally strengthen the key installation points of the car body, which increased the lateral stiffness of the car body by 14% and made it more confident in dynamic driving.

At the same time, Haval Xiaolong has a minimalist inductive driving control that conforms to the trend of new energy. The user carries the key handle to unlock the lock, fastens the seat belt when sitting down, and can directly drive in gear after stepping on the brake to show READY. The whole process is completed in one go, making driving more convenient.

Haval new energy network is ready to go, and the service experience is fully upgraded.

With the upgrading of users’ demand for services, the automobile marketing service channels are also changing. In this regard, Haval brand integrates the advantages of the original channels and builds a brand-new new energy sales network-Haval New Energy Network.

Haval New Energy Network is a diversified channel layout, which integrates 4S stores, urban landmark stores and other modes. It is not only a platform to provide users with purchase, car purchase and after-sales service, but also a three-dimensional business card integrating brand display, concept promotion and ecological construction.

In addition, Haval New Energy Network also has a tea break area and a children’s area, so that users can enjoy the traditional 4S shop shopping service and realize interactive communication with users and brands.

The successful construction of Haval New Energy Network has greatly improved the decision-making, operation and execution efficiency of Haval brand, and also brought comprehensive improvement to the user service upgrade of Haval brand, helping Haval brand to create a more efficient, open and healthy new car ecosystem for users.

summary

At the upcoming launch conference, the Haval brand will show the excellent product strength of Haval Xiaolong MAX and Haval Xiaolong to the national media and users. These two models will lead the new wave in the field of new energy SUVs, provide users with high-quality travel experience and meet their needs for intelligence and comfort. In particular, Haval Xiaolong MAX, which is equipped with Hi4 electric four-wheel drive, will give users an unprecedented excellent experience by empowering technology equality with technological innovation.

The comprehensive strength of Haval Xiaolong series not only highlights the innovative ability of Haval brand in product research and development, but also further consolidates Haval’s brand position as a "global SUV expert" and brings groundbreaking influence to the new energy SUV industry.

Haval Xiaolong series will be officially launched in one day. At present, 99 yuan’s pre-emptive booking is still going on, so you can enjoy multiple great gifts immediately. At the same time, you can also go to the Haval New Energy Network Experience Store in your city for a field test drive experience and get a close look at the charm of Haval Xiaolong MAX and Haval Xiaolong products.

Tiggo 8/Exeed TX leads 2018 Chery New Car Outlook

Home of the car

  Series products are responsible for opening up new markets for automobiles, and their products are different from existing products in design and positioning, and will be oriented to younger consumers and multi-person travel market segments. Jetway X70 will be the first model in this product series, which shows the characteristics of paying attention to practicality.

Chery Automobile Jietu X70 2018 Elite Model

  In terms of appearance, Jetway X70 adopts the design language of "Huizhou City Leader", and the hexagonal front grille is decorated with a large number of chrome trim strips, which are connected with the headlight group, stretching the horizontal visual effect and enhancing the sense of exquisiteness. There are four rectangular light sources on both sides of the front bumper of the new car, which are outlined with chrome trim strips, highlighting the sense of fashion and home.

Chery Automobile Jietu X70 2018 Elite Model Chery Automobile Jietu X70 2018 Elite Model

  Viewed from the side, the new car adopts a three-waistline design, in which the topmost waistline runs through the front and rear door handles and is connected with the taillight group, creating a diving visual effect. At the same time, Jetway X70 is also equipped with a roof rack and a new style of double five-spoke wheels.

Chery Automobile Jietu X70 2018 Elite Model

  In terms of body size, the length, width and height of the car are 4720/1900/1695mm (including luggage rack 1710mm) and 2745mm, and it is positioned as a 7-seat model.

Chery Automobile Jietu X70 2018 Elite Model

  The interior design of the new car is not amazing, but simple and attractive. The center console is decorated with bright chrome trim, equipped with a large touch screen and LCD instrument panel to cater to the needs of young consumers. At the same time, the seat layout provides different seat configurations such as 2+3, 2+2+3 and 2+3+2 to meet the needs of family multi-person travel.

Chery Automobile Jietu X70 2018 Elite Model Chery Automobile Jietu X70 2018 Elite Model

  In terms of power, Jetway X70 will be equipped with a 1.5T, with a maximum of 149 HP and a peak value of 210 Nm, and the transmission system is expected to match 6 speeds. On the other hand, it adopts the configuration of front type and rear type.

Chery Automobile Jietu X70 2018 Elite Model

  Jetway X70 also has a sports X70S model, which mainly changes in appearance details, including the adoption of a black honeycomb front grille, red calipers, a brand-new rim style and a three-spoke steering wheel. The introduction of the sports version shows that Jetway X70 will pay more attention to the market of young consumers, pay attention to providing personalized products for them, and with a suitable price, it should have a good market prospect.

Editor’s comment:

  Chery’s exploration of multi-brand road has never stopped. It has previously launched sub-brands such as Ruilin and others. This time, it launched Jetway product series for the emerging "Travel+"market, hoping to meet the needs of different consumers with different products. From Jietu X70′ s point of view, there are obvious differences between the new car and the existing models of Chery brand. The brand-new design gives people a refreshing feeling, which is suitable for young consumers’ fresh and distinctive needs. From the configuration point of view, it pays more attention to simplicity and practicality, and also strives for high cost performance. Its market performance is worth looking forward to.


 

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  8 has been officially unveiled on February 1 and will be listed in April. The Tiggo 8 is positioned as a 7-seat medium-sized vehicle, adopting the latest design language of the Chery brand, and will be sold as the flagship SUV of the Chery brand.

Chery tiggo 8 2018 basic model

  The front air intake grille of the new car adopts a large area of black mesh material, creating a good sense of weight. At the same time, the air intakes on both sides of the front of the new car are also integrated with LED daytime running lights, which further highlights the fashionable sports color.

Chery tiggo 8 2018 basic model

  The roof line is relatively straight, which is conducive to creating a relaxed head space for rear passengers. There is an obvious upward trend behind the C-pillar, creating a diving visual effect. The tail shape of the new car is relatively simple, and the design of several horizontal banners adds a touch of muscle. The most conspicuous thing is that it adopts a brand-new palindrome family taillight shape, and the effect is cool after lighting.

Chery tiggo 8 2018 basic model

Editor’s comment:

  Chery Tiggo 8 is responsible for the brand’s "going up". It is expected that Chery will adopt the highest standard configuration in power and configuration, and its final production model is worth looking forward to. In Tongzhong, there are strong competing products such as L, Hehe, etc. It is not easy to gain a foothold in this market. Tiggo 8 also needs to come up with strong product strength and competitive price.


 ● new style

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  The new Arrizo 5 is expected to be launched in 2018. The new car is mainly upgraded in interior and configuration, while the appearance basically maintains the existing shape, and the power continues the existing 1.5L and 1.5T engines.

Home of the car

Home of the car

  From the previous spy photos, the overall outline of the new car is the same as the cash, and the front and rear headlights have not changed significantly. In the interior, a brand-new design has been adopted, and an air-conditioning outlet running through the center console has appeared. The layout of the central control screen and buttons has also been redesigned. The electronic and other functions are integrated around the shift lever, and the baffle design is added above the storage compartment at the rear. Compared with the current models, the overall interior texture has been greatly improved.

Home of the car

Home of the car

  The new car is expected to continue the powertrain of existing models, equipped with 1.5L and 1.5T engines, in which the maximum power of the 1.5L engine is 116 HP and the peak torque is 141 Nm, while the maximum power of the 1.5T engine is 147 HP and the peak torque is 210 Nm, and the transmission system matches the gearbox.

Editor’s comment:

  The new Arrizo 5 also pays more attention to the improvement of "internal strength". The appearance has not changed much, but the interior and configuration have been improved obviously. The new interior design is more fashionable, and the configuration is expected to be improved. The power system is basically unchanged, and the estimated price is also It will be the same as the current model.


 ● Jietu X60//

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  At the JETOUR product launch on January 22 this year, Chery not only brought the JETOUR X70 and two 7-seat medium-sized SUVs, but also announced that the JETOUR X60, X90 and X95 SUVs will be unveiled at the auto show. Jetway X60 is also positioned as a 7-seat medium-sized SUV, but the body size is slightly smaller than X70. The Jetway X90 and X95 are located in 7 seats, and the body size will exceed 5 meters. There is no more news at present, and we will continue to follow up.

 Home of the car

Editor’s comment:

  Jietu is a product sequence of "Travel+"brand-new market segment launched by Chery Commercial Vehicle Group for second-child and multi-population families and holiday travel. Judging from the information published so far, it mainly introduces 7-seat and relatively large SUVs or models, which is also a measure to meet the market demand. In addition, Jietu also attaches great importance to new energy vehicles, and its products will all be launched with electric models, which are generally listed about 6 months later than the fuel version, which is also in line with the trend of industrial development.

■ Summary

  In the past 2017, Chery’s overall sales volume dropped by 1% year-on-year, and its sales ranking dropped out of the top five brands in China. It can be said that 2018 is a year for Chery to catch up. This year, Chery is expected to invest 10 new SUV models in the SUV market, especially the brand-new Jietu products, which mainly focus on the "Travel+"market. It will pay more attention to the market segments of young consumers and multi-person travel, and will also make some efforts in the field of shared cars. These measures cater to the current development trend of the automobile market, and Chery’s market performance this year is worth looking forward to.

  In terms of specific models, I personally think that Tiggo 8 and EXEED TX are more worthy of attention. Tiggo 8 will be the current flagship SUV of Chery brand, which shows Chery’s latest family-style design and will be equipped with Chery’s latest technology configuration and power system. On it, we will see the development trend of other new cars of Chery. EXEED TX is an important model for Chery to open the European market, and its technology, materials and configuration will reflect the highest level of Chery, so interested friends can focus on it. (Text/Liang Haiwen)

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Tianjin Zhiji LS7 has greatly reduced its price, with a maximum discount of 10,000 yuan! There are plenty of cars.

In the car home Tianjin Promotion Channel, we are pleased to announce that there is a limited-time promotion. This luxury SUV can now enjoy a discount of up to 10,000 in Tianjin, with a starting price of only 279,800. As a car with excellent performance and excellent quality, Zhiji LS7 now offers attractive prices, giving more consumers the opportunity to own a high-quality car. Please click "Check the car price" in the quotation form to get the specific preferential information in your area and strive for higher discounts.

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Zhiji LS7 is a luxury SUV with a sense of technology and futurity. Its front face design adopts a streamlined shape, showing a strong sense of movement and strength. The air intake grille adopts a closed design, which highlights the identity of the electric vehicle. At the same time, it is matched with chrome decoration and LED headlights, making the whole vehicle more recognizable and fashionable. The body lines are smooth, showing smooth curved surfaces and tough edges and corners, which shows its strong sports atmosphere. The overall style is simple and atmospheric, which highlights the high-end positioning of Zhiji automobile brand, and at the same time, it has a sense of fashion and technology, which makes people unforgettable.

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Zhiji LS7 is a medium and large SUV with beautiful lines. Its body length, width and height are 5049 mm, 2002 mm and 1731 mm respectively, and its wheelbase is 3060 mm, providing sufficient interior space. The car has a front track of 1700 mm and a rear track of 1715 mm, and is equipped with front and rear tires of 255/55 R20 and 275/50 R20 specifications, providing excellent grip and comfortable driving experience. The side lines of the car are smooth and dynamic, showing a sense of modernization and luxury. In addition, the car is equipped with 22-inch rims, which adds a sense of fashion and strength to the whole car.

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The interior design of Zhiji LS7 is very modern, adopting a simple and exquisite style to create a comfortable and luxurious driving experience. The steering wheel is made of leather, and it is electrically adjusted up and down+front and back, so that the driver can easily find the driving posture that suits him best. The central control screen has a size of 26.3 inches and is equipped with a voice recognition control system, which can control functions such as multimedia, navigation, telephone and air conditioning, providing a more convenient operation experience. The front and rear rows are equipped with Type-C and USB interfaces, which are convenient for connecting devices for charging. The seat is made of imitation leather and genuine leather. The main driver’s seat supports front and rear adjustment, backrest adjustment, height adjustment (4-way) and lumbar support (4-way). The co-pilot seat supports front and rear adjustment, backrest adjustment, height adjustment (2-way) and lumbar support (2-way). The front seat is also equipped with heating function. The rear seats can be laid down in proportion, providing a more flexible space layout. In a word, the interior design of Zhiji LS7 is both comfortable and practical, which brings more pleasant driving experience to drivers and passengers.

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Zhiji LS7 is equipped with a powerful engine with a maximum power of 250 kW and a maximum torque of 475 N m.. This engine can not only provide excellent power performance, but also has the characteristics of high efficiency and energy saving. During driving, it can quickly respond to the driver’s instructions and provide abundant power for the vehicle. Whether it’s accelerating or climbing, Zhiji LS7 can handle it easily. At the same time, the high efficiency of the engine also ensures its fuel economy, allowing drivers to enjoy driving pleasure while reducing fuel consumption and achieving more economical and environmentally friendly travel. In a word, the engine performance of Zhiji LS7 is excellent, which brings excellent driving experience to drivers.

In this survey, we were lucky enough to interview the owner of Zhiji LS7, the owner of car home. He is full of praise for the appearance and interior of Zhiji LS7, especially its streamlined modeling and technology-conscious screen design. He said: "I was deeply impressed by the appearance and interior of the Zhiji LS7, especially the sporty shape and the technology-based multi-screen design, which really won my heart." This also fully reflects the design intention of Zhiji LS7, which fully considers the needs and preferences of the owners, both in appearance and interior, and brings excellent driving experience to the owners. Thanks to the support and love of car home car owner @ Shanghai Cheyou 8013786 for Zhiji LS7, we believe that Zhiji LS7 will become the choice of more car owners and bring them better driving experience and enjoyment.

Concept Dynamics | Wuxi Zhenhua adds the concept of "Xiaomi Automobile"

On April 18th, 2024, () the concept of "Xiaomi Automobile" was added.

According to the data of straight flush, the reason for being selected is: 2023 Annual Report: the company’s main customers are well-known domestic vehicle manufacturers such as SAIC Volkswagen, SAIC General Motors and SAIC Passenger Cars, and have established stable cooperative relations with many new energy vehicle manufacturers such as Tesla, LI and Xiaomi Automobile.

The company’s conventional concepts include: new energy vehicles, Tesla, and a quarterly increase.

"Looking for a partner" is a rising wind and a small red book

"I am looking for a travel partner on May 1, and my friends have all gone home. I don’t want to go out to play alone."

"Take a reading partner and share the list of books recently read and planted grass with each other."

Recently, partner culture is very popular on the Internet. Partner, a new social relationship, focuses on precise companionship in the vertical field. According to different personal needs, it can be subdivided into "online at any time and lose contact after work", "paid toilet, two-person trip", and "like-minded, go to the dining hall together". During the May Day holiday, many people posted on social platforms, asking for "travel partners" to travel together.

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Source: Little Red Book

There is no doubt,Partner, a relationship between close friends and strangers and linked by interests, has become a new favorite of young people.. In Tik Tok, the topic of # rice partner has been played 5.95 billion times, and the number of # game partner has been played 4.62 billion times. The traffic is remarkable.

In Xiaohongshu, the "trend distribution center", he boarded the hot search platform by "looking for a meal partner", and the user @ Xiaoxing Chip "opened his mind" in Xiaohongshu: just have a new meal partner, go to the store with the meal partner, and unlock a restaurant that he always wanted to go but didn’t make it. In the notes, she described in detail the precautions before, during and after the blind date, and won 12,000 praises.

At the same time, Xiaohongshu has also set off a wave of online "looking for partners", and users have written down their own "professional counterparts" to open up their own circle of friends in addition to traditional acquaintances.

Behind the prevalence of "partner culture", does it reflect the new social solution of Xiaohongshu?

01. Find a partner in Xiaohongshu

"I don’t know if I came back from my nap. In short, I fell asleep smoothly today, and I didn’t feel like I had a headache before. "

In Xiaohongshu, @ Yangyangzi loves to fish, so she took a photo. She covered a blanket with her nap and huddled on a mat about 1 meter in Zhang Kuan, sleeping soundly on the office floor. The existence of a nap partner makes the nap time in the office instantly warm and natural.

Of course, some people get their partners, and some people lose their partners. After the partners who eat together at work leave their jobs, Ms. @ Bajiao posted in Xiaohongshu to express her pain, but the roar of "Swallow, can’t I live without you?" Swallow didn’t win the return of the other party.

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Xiaohongshu blogger @ Yangyangzi loves fishing, @ Ms. Banana

Partnering is gradually becoming a new social trend.. Choose incense between going to work and making progress, choose funny young people between making money and making friends, and choose partners between strangers and close friends.

According to the data of DT Research Institute, more than half of the people have at least one partner, and more than half of them want to have a partner. Only 4.2% of the total number of people explicitly refuse to socialize with their partners. At the same time, the qualities that people value most in the partner are congenial, easy-going and generous, which can be called the "three virtues" of the partner and also reflect the relationship needs of contemporary young people.

When the existing interpersonal relationship is not enough to meet their own communication needs, it is particularly important to find a partner who shares their hobbies.

In Xiaohongshu, you can also brush a variety of "seeking partners" notes.. In a note looking for a "weekend partner", blogger @-ZQ. explained his hobbies and needs for a "partner" in detail. For her, finding a partner is because "there are a lot of ideas but not many of them have been realized. Friends are all in love at work, not always dating." The "light relationship" between strangers and close friends can fully meet her needs.

In addition, there is also a "reading partner". Bloggers hope that two people can inspire each other, give each other different opinions and thoughts, "hug each other", and hope to relieve anxiety through hugging, "make an appointment with each other", find good mountains and waters to take photos together, and improve each other’s portrait skills … NoWhether it is a flat or refined version of intimate relationship, these notes bear the curiosity and expectation of young people to broaden their social circles, and there are many people in the comment area who raise their hands to sign up.

In Xiaohongshu, there are also a few notes sharing their happy experiences after finding like-minded partners. After successfully finding a travel partner who can travel together, the user @ Gungun wants to lose weight and released his experience of a half-day trip to the zoo+dazzling rice, detailing his happiness after "team success". This kind of social relationship, which does not need daily maintenance, only meets each other’s needs, has its charm.

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Little Red Book users @ Gungun wants to lose weight, @-ZQ.

There is also Xu Zhong who has the same experience. Previously, Xiaohongshu had pushed her some mbti-related analysis and stalk maps. When she was writing a little red book, she came across an "INTP making friends". The other party was not in the same city as her, but their interests and hobbies overlapped. After quickly leaving a message under this note, she quickly received a reply from the other party. Soon after, the chat battlefield between the two sides moved to WeChat, and both of them felt that the chat fit was very high. "I discovered the other me to some extent."

Of course, "finding a partner" is not completely risk-free. Short and fast social interaction may also bring "throwing the sun" friendship, or accurately "stepping on the thunder" during travel.

Source: Little Red Book User @ Refueling Duck, @Lillian Notes

Source: Little Red Book User @ Refueling Duck, @Lillian Notes

In Xiaohongshu, a user posted a warning, "Don’t trust the posts that find chat partners", and listed all kinds of wonderful things that she encountered when looking for chat partners, including but not limited to asking Su Yanzhao when chatting partners came up, posting just to add heat to her account.

Even a carefully screened partner can be disappointing. The "seekers" who thought that their desire to express and talk would be completely accepted by the other party only found that this kind of social interaction itself was like "unpacking the blind box" after adding the other party’s friends. The expected high-quality chat always ended in the other party’s almost no reply, and then they realized that "they would never find a chat partner again" and "it was too internal friction to wait for the chat partner to reply to the message every day", and they were determined to turn the focus of their lives back to themselves.

02. Young people "find a partner", and the base camp is in Xiaohongshu.

It seems that this is not the first time that Little Red Book has shown its social potential.

Outdoor sports may be one of the earliest social dividends. Previously, Xiaohongshu was known as a trend culture distribution center, and the frisbee sports and camping that young people were keen on made their fortune in Xiaohongshu. Taking Frisbee as an example, this sport, which is not very popular, has attracted a large number of trendy men and women to punch cards, and the crowd increment has been significantly improved. With the blessing of professional events and clubs in the later stage, it has gradually become a national trend.

At present, Little Red Book is still the most active platform for Frisbee. Under related topics, many people directly link it with social activities, especially after it is linked with "making friends in the same city", the sport quickly expands its circle and becomes a trend social way.

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Source: Little Red Book

Nowadays, the "partner culture" is on fire in Xiaohongshu, and there are also many notes with the topic of "finding partners" to find "alliances" in outdoor activities such as frisbee, camping and hiking.In essence, this has become a new social way for young people.These notes often have labels such as "Making friends in the same city" and "Where are you going on XX weekend", while searching for keywords in Xiaohongshu, the topic of "Making friends in Beijing" has been viewed more than 93 million times, and the social genes of the platform can be seen.

The "partner culture" gives young people a breakthrough in socializing in Xiaohongshu. What’s more interesting is that these social behaviors may not be the result of the official intentional guidance, but more based on the spontaneous generation of the platform ecology, and then the official traffic blessing will help the rapid growth of the content sector.

Why the little red book? Kasi believes that Xiaohongshu takes a path of "content-driven socialization and social consumption". The real sharing atmosphere of the platform, the low threshold of graphics and text, and the strong willingness of users have jointly created the social potential of Xiaohongshu.

In essence, Xiaohongshu is still a comprehensive content exchange community based on UGC, and users’ individual experience sharing and grass shopping strategies almost account for half of the content in the station. With the expansion of the life dimension covered by the platform, "sharing" and "truth" have become the core keywords of Xiaohongshu’s self-creation in recent years.

When talking to Liu Qing, Xiaohongshu COO Conan said, "Many platforms are more about recording and self-expression. What we cut in at that time was sharing. Sharing must be hoping to help others, encourage sharing itself, and become a community atmosphere, making everyone more willing to share. "

Xiaohongshu understands the user’s behavioral logic. When individual experience is not enough to support an action, they often refer to the opinions of others, and such content can be found everywhere in Xiaohongshu, such as platform questioning posts and raiders posts; At the same time,The community culture of Xiaohongshu is divided into interest and hobby. When interest becomes an important link in the link relationship, socialization naturally comes into being.

In Xiaohongshu, dating, looking for a partner, cooking tea around the stove, feeding cats at home, and even looking for coser to play a boyfriend are all social behaviors that actually happen between users.

Of course, it’s not just the little red book that makes social efforts. In the era of striving for user stock, content platforms are trying their best to strengthen socialization and keep users on the platform with social closed loop. Among them, how to design user interaction has become a part that ambitious platforms must solve.

Creating a lifestyle may be one of the common directions of content platforms.For example, slogan in Aauto Quicker "embraces every life", Tik Tok "records a beautiful life", and slogan in Xiaohongshu has moved from "foreign good things" to "marking my life".

Tik Tok’s water testing socialization began in 2017. At the "Today’s Headline Creators’ Conference", Zhang Yiming announced that he would move from "smart recommendation" to "smart socialization". In the following years, Tik Tok made many moves to explore social interaction, such as "multi-flash" and "flying chat" on the off-site online APP, but all ended up off the shelf. In 2019, Tik Tok began to test the group chat section in the station, and then tested a number of functions around making friends, such as live voice dating, connection, video calling, watching videos together, friends in the same city, daily life and so on.

In comparison,Xiaohongshu has more potential and advantages in social interaction, but how to guide users’ spontaneous behavior into the correct position is a problem that Xiaohongshu needs to think about.

Last October, Xiaohongshu tested the new function "Voice Live", which focuses on voice socialization. Users can create open rooms and discuss many topics of interest with strangers. Functionally, it can be called Little Red Book Voice Chat Room, which aims to strengthen users’ social behavior.

In February of this year, after several rounds of internal testing, the platform launched the "group chat" function again, continuing to break the social model of acquaintances based on reality and linking strangers with hobbies. In the group chat square, users can choose the content they are interested in and click Apply to join. At present, the founders of group chat include brands and merchants, as well as experts and amateur bloggers. At the same time, for close friends to socialize, Xiaohongshu also launched a "howling" function to receive photos shared by friends.

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Xiaohongshu qunliao plaza

However, in order to really enjoy the "social" bonus, Little Red Book still has many problems to explore.

In 2018, a big wave of new policies will be related to your "wallet" from July 1.

  In a blink of an eye, 2018 is about halfway through. In July, there is a big wave of new policies about your wallet: the reduction of tariffs on imported consumer goods, the cancellation of traffic roaming fees, etc. What other new policies are there?

  1 enterprise employees’ pensions shall be subject to the central adjustment system.

  The State Council recently issued the Notice on Establishing the Central Adjustment System of the Basic Endowment Insurance Fund for Enterprise Employees, and decided to establish the central adjustment system of the endowment insurance fund, which will be implemented on July 1, 2018. On the basis of the current provincial overall planning of basic old-age insurance for enterprise employees, a central adjustment fund for old-age insurance will be established, and the old-age insurance funds in various provinces will be appropriately adjusted to ensure that basic pensions are paid in full and on time.

  The relevant person in charge of the Ministry of Human Resources and Social Security said that the implementation of the central fund transfer system will not increase the burden on enterprises and individuals and will not affect the treatment of retirees. First, do not increase the proportion of contributions paid by enterprises and individual employees. The establishment of a central fund adjustment system is mainly to adjust the surplus and deficiency of funds between provinces. The total income and expenditure of the national endowment insurance fund in the current period has not changed, and enterprises and individual employees do not need to pay extra fees, which will not increase the overall burden of society. Second, it will not change the current pension insurance benefits calculation and adjustment methods, and will not affect the personal benefits of retirees. In some provinces, the amount of funds borrowed is greater than the amount of funds allocated. In these provinces, the burden of old-age care is relatively light and the fund support ability is strong. After adjustment, it will not affect the timely and full payment of current pensions. In some provinces, the amount of funds allocated is greater than that of the above solution. Through adjustment, the pressure of fund payment can be appropriately alleviated, and the basic pension can be better guaranteed to be paid in full and on time.

  2. Adjustment of social security payment base

  Many places in the country have successively announced the social security payment base in 2018. Taking Beijing as an example, the lower limit of the payment base for employees participating in basic old-age insurance and unemployment insurance is 40% of the average monthly salary of employees in Beijing in 2017, with a minimum of 3,387 yuan, which is 305 yuan higher than last year; For employees who participate in basic medical insurance, industrial injury insurance and maternity insurance, the minimum payment base is 60% of the average monthly salary of employees in this city in 2017, with a minimum of 5,080 yuan, up 456 yuan from last year.

  Social security payment is related to the treatment of the insured after retirement. Only when a certain payment level is reached can a better treatment level be achieved. If the payment level is too low, the pension level is still low. In other words, the payment level will increase with the increase of average salary, and the future treatment level will also increase.

  3. The tax incentives for scientific and technical personnel will be "received"

  The Ministry of Finance, the State Taxation Administration of The People’s Republic of China and the Ministry of Science and Technology jointly issued the Notice on Individual Income Tax Policies for Scientific and Technological Personnel to Earn Cash Rewards from Their Post Scientific and Technological Achievements, which made it clear that since July 1, 2018, non-profit research and development institutions and institutions of higher learning approved according to the law on promoting the transformation of scientific and technological achievements, the cash rewards given to scientific and technological personnel from their post scientific and technological achievements can be included in the "salary and salary income" of scientific and technological personnel in the current month at a reduced rate of 50%, and personal income tax can be paid according to law.

  It is cheaper to import daily consumer goods.

  With the approval of the State Council, the MFN tariff rate of some consumer goods will be reduced from July 1, 2018, involving 1449 tax items, and the average tax rate will be reduced from 15.7% to 6.9%, with an average decrease of 55.9%. Reduce the average import tariff rate of clothing, shoes and hats, kitchens and sports and fitness products from 15.9% to 7.1%; Reduce the average import tariff rate of household appliances such as washing machines and refrigerators from 20.5% to 8%; Reduce the average import tariff rate of processed foods such as aquaculture, fishing aquatic products and mineral water from 15.2% to 6.9%; The average import tariff rate of washing products, cosmetics such as skin care and hairdressing and some medical and health products will be reduced from 8.4% to 2.9%.

  5. Tariff reduction of imported cars and parts.

  With the approval of the State Council, from July 1, 2018, the tariffs on automobiles with tax rates of 25% and 20% will be reduced to 15%, with tax reductions of 40% and 25% respectively; The tariffs on auto parts with tax rates of 8%, 10%, 15%, 20% and 25% will be reduced to 6%, with an average tax reduction of 46%.

  6. The vehicle purchase tax will be levied on the trailer by half.

  The Ministry of Finance, State Taxation Administration of The People’s Republic of China, and the Ministry of Industry and Information Technology jointly issued the Announcement on Reducing Vehicle Purchase Tax on Trailers. From July 1, 2018 to June 30, 2021, the vehicle purchase tax will be reduced by half. The date of purchase shall be determined according to the issuance date of the Uniform Invoice for Motor Vehicle Sales, Special Payment Letter for Customs Tariff or other valid documents.

  7. Preferential tax policies for venture capital enterprises and angel investment individuals.

  The Notice on Tax Policies for Venture Capital Enterprises and Angel Investors jointly issued by the Ministry of Finance and State Taxation Administration of The People’s Republic of China promoted the preferential tax policies for venture capital enterprises and angel investors, that is, the preferential policies for venture capital enterprises and angel investors to invest in seed-stage and start-up technology-based enterprises, and the taxable income was deducted by 70% of the investment amount, which was implemented nationwide by eight pilot areas of comprehensive innovation reform and Suzhou Industrial Park.

  This Notice clarifies that the personal income tax policy for angel investment will be implemented as of July 1, 2018, and other policies will be implemented as of January 1, 2018; The above-mentioned tax policy can be applied to the investment that occurred within 2 years before the implementation date and has been invested for 2 years after the implementation date and meets the prescribed conditions.

  8. Traffic "roaming" fee is cancelled.

  On June 22nd, China Mobile, China Unicom and China Telecom successively announced that, starting from July 1st, 2018, the roaming fee will be cancelled, and the provincial traffic of new and old mobile phone users will be upgraded to domestic traffic (excluding Hong Kong, Macao and Taiwan traffic).

  Previously, the Ministry of Industry and Information Technology launched a series of measures to reduce the growth rate of mobile traffic, including: from July 1, the "roaming" fee for mobile traffic will be cancelled, and basic telecommunications companies will be encouraged to launch large-flow packages. The average unit price of mobile traffic will be reduced by more than 30% during the year. Further reduce household broadband charges and international, Hong Kong, Macao and Taiwan roaming charges. Promote enterprises to optimize and streamline tariff packages, and study and introduce relevant policies and measures to standardize tariff management. Support all localities to expand the coverage of wireless networks in public places and provide users with free Internet access services.

  9. Some high-speed rail tickets are discounted by 6.5%

  Starting from July 5 this year, the announced fares of high-speed trains running on the six sections of Hefei-Wuhan, Wuhan-Yichang, Guiyang-Guangzhou, Liuzhou-Nanning, Shanghai-Nanjing and Nanjing-Hangzhou were optimized and adjusted. This time, it is clear that the published fare is the highest price limit. Railway-related enterprises can lower the fare within the price limit by season, time, seats and sections according to the passenger flow, with a maximum discount of 6.5%. Compared with the current situation, the adjusted executive fare has generally increased and decreased.

  10. Tianjin will raise the unemployment insurance standard from July 1st.

  A few days ago, Tianjin issued a notice, starting from July 1 this year, it will raise the unemployment insurance payment standard.

  According to the "Notice on Improving the Payment Standard of Unemployment Insurance in Tianjin", if the payment period is from the first month to the twelfth month, the monthly payment standard will be raised from 1150 yuan to 1240 yuan; For the 13th to 24th months, the monthly payment standard was raised from 1,110 yuan to 1,200 yuan, respectively increasing the 90 yuan.

  The standard of one-time living allowance for farmers’ contract workers was raised from the current monthly payment standard of 690 yuan to 744 yuan, with an increase of 7.83% in 54 yuan. (Gao Chang/Compilation)

Lowering the threshold, raising facilities, car consumption and welcoming favorable policies

  Optimize automobile purchase restriction, distribute consumption subsidies, facilitate second-hand car trading, and strengthen the construction of charging facilities … … Recently, the central and local governments have introduced a number of measures to promote automobile consumption, starting from various aspects, to promote the further development of the domestic automobile industry market. According to industry insiders, the central government has repeatedly emphasized the promotion of automobile consumption, and local governments have also taken diversified measures, reflecting that China’s automobile industry has great development potential at the current stage of transformation and upgrading, and a number of policies have further promoted the automobile consumption market, which will help to play its role in driving the macro economy.

  The reporter learned from the National Development and Reform Commission that in order to thoroughly implement the strategy of expanding domestic demand and give full play to the basic role of consumption in economic development, the National Development and Reform Commission issued the Measures on Restoring and Expanding Consumption, proposing measures such as optimizing the management of automobile purchase and use and expanding the consumption of new energy vehicles. In addition, the National Development and Reform Commission and other 13 departments jointly issued "Several Measures on Promoting Automobile Consumption" (hereinafter referred to as "Measures"), and also deployed to further stabilize and expand automobile consumption from various aspects such as optimizing automobile purchase restriction management policies and strengthening the construction of supporting facilities for new energy vehicles.

  Chang Tiewei, deputy director of the Employment Department of the National Development and Reform Commission, said that since the beginning of this year, the retail sales of automobile products in the first half of the year reached 2,240.9 billion yuan, a year-on-year increase of 6.8%, driven by various consumption promotion policies, automobile marketing activities and a large number of new models.

  "At present, China’s automobile consumption recovery trend is stable and positive, and the consumption and export scale of new energy vehicles are outstanding, but there is still room for further tapping potential and upgrading automobile consumption. In view of the outstanding problems found in a large number of investigations, we put forward more pragmatic and effective measures. Including the policy of optimizing the management of purchase restriction, and encouraging the increase of annual car purchase indicators according to local conditions; Promote the rational renewal of vehicles; Reduce the use cost of new energy vehicles and optimize the use environment. " Chang Tiewei said.

  Li Chunlin, deputy director of the National Development and Reform Commission, mentioned at the routine briefing of the State Council policy held recently that more popular and inclusive support policies will be studied and optimized for the automobile consumption market segment, so as to better meet the people’s multi-level and diversified consumption needs and promote the high-quality development of related industries. "Whether it is automobile consumption or other consumer goods consumption, we must first adapt to changes in demand and create new demand through supply-side structural reforms. At the same time, we will continue and optimize the policy of vehicle purchase tax reduction and exemption for new energy vehicles, and propose that by the end of 2025, vehicle purchase tax will be exempted; It will be halved in 2026 and 2027. "

  The Ministry of Commerce has also promoted measures to improve the charging infrastructure and support new energy vehicles to go to the countryside, and organized activities such as the "100-city linkage" automobile festival and the "thousand counties and thousands of towns" new energy vehicle consumption season, and launched the national comprehensive information service platform for used cars. Xu Xingfeng, director of the Department of Market Operation and Consumption Promotion of the Ministry of Commerce, pointed out that in the next step, the Ministry of Commerce will focus on optimizing the consumption environment and implementing the policy of downsizing.

  Various places have also come up with "real money and silver" to support automobile consumption.

  The relevant person in charge of the Guangdong Provincial Department of Commerce said that in the second half of the year, we will focus on mass consumption, cultural tourism consumption, sales leaders and county consumption. At present, Guangdong is promoting the relaxation of "restricted cards" in Guangzhou and Shenzhen; Support Guangzhou, Shenzhen and other automobile major cities to implement car purchase subsidies, trade in old vehicles for new ones, and expand the sales of new energy vehicles.

  The Jiangxi Provincial Department of Commerce said that in the second half of the year, the province will focus on holding more than 50 car promotion activities such as the "100-city linkage" car festival. Carry out green smart home appliances to the countryside and trade-in promotions. Further implement the policy of canceling the restrictions on the relocation of used cars, promote the convenient measures of "inter-provincial handling" of used cars, build a platform for inquiring about used car trading information, and accelerate the activation of the used car market.

  With the support of relevant policies, car companies have also responded positively to jointly promote the growth of the industrial market.

  In an interview with reporters, GAC Ai ‘an said that the current policies have brought great opportunities to the automobile industry, especially new energy vehicle companies. In addition to the consumption of new energy vehicles mentioned in the policy, Ai ‘an also actively responded to the new energy going to the countryside and the construction of charging infrastructure mentioned in the measures, and is formulating relevant preferential policies for rural vehicles.

  "The favorable policies issued by the state this time will inevitably open the door of new energy vehicles in the county and township markets and sell new energy vehicles to a wider area. BYD launched a variety of models matching the county and township markets on the product side for new energy going to the countryside, and continuously expanded the county and township market layout to enhance the consumer experience. " The relevant person in charge of BYD said.

  "Automobile and gasoline consumption account for about 40% of the total retail sales of consumer goods above designated size, and are the pillars of consumption." Cui Dongshu, Secretary-General of the National Passenger Car Market Information Association, believes that cities with less than 4 million cars suggest to release the purchase restriction, which can effectively promote the consumption potential, especially in cities where some purchase restrictions lead to the serious backwardness of urban car ownership, and there is a large room for consumption growth.

  Ji Xuehong, a professor from north china university of technology, also said in an interview that the recent introduction of a number of automobile consumption promotion policies will help the automobile industry to play an economic role.

  "China’s automobile industry is in the stage of rapid transition from traditional fuel vehicles to intelligent electric vehicles. The multi-level consumption promotion policies introduced by the central and local governments will help further help the industrial transformation and upgrading and realize the self-reliance and autonomy of China’s automobile industry." Ji Xuehong said, "On the other hand, the automobile industry chain is long and large, and various stimulus policies can play a good role. At the same time, it can also strengthen the linkage between the upstream and downstream industry chains and promote the stable economic growth as a whole."

  At the same time, Ji Xuehong also pointed out that the promotion of policies needs to further implement the details. "In terms of finance, we can consider moderately relaxing interest rates and reducing the down payment ratio. In terms of products, the continuous development of new energy vehicle technology requires the government to provide more authoritative and reliable data and evaluation to help consumers establish objective and positive cognition and establish the excellent reputation of domestic brands. "

China will continue and optimize the vehicle purchase tax reduction and exemption policy for new energy vehicles

  Xinhua News Agency, Beijing, June 2 (Reporter Gao Kang) The the State Council executive meeting held on June 2 studied the policies and measures to promote the high-quality development of the new energy automobile industry. In order to release the consumption potential of new energy vehicles, the meeting proposed to continue and optimize the vehicle purchase tax reduction and exemption policy for new energy vehicles.

  New energy vehicles are the main direction of the transformation and upgrading of the automobile industry, and the development space is very broad.

  In recent years, China’s new energy automobile industry has developed vigorously. According to the data of China Association of Automobile Manufacturers, from January to April this year, the production and sales of new energy vehicles reached 2.291 million and 2.222 million, an increase of 42.8% year-on-year, with a market share of 27%; The export of new energy vehicles was 348,000, a year-on-year increase of 170%.

  The meeting pointed out that it is necessary to consolidate and expand the development advantages of new energy vehicles, further optimize the industrial layout, strengthen key core technology research in key areas such as power battery system, new chassis structure and intelligent driving system, make overall plans for the development and utilization of domestic and international resources, improve the recycling system of power batteries, build an industrial ecology with the integrated development of "cars and energy in Lu Yun", and enhance the independent controllability and green development level of the whole industrial chain.

  "Technological innovation is the core competitiveness of development." Cui Dongshu, Secretary-General of the National Passenger Car Market Information Association, said that in recent years, China has made remarkable achievements in the field of new energy vehicles, but it still needs to make efforts in tackling key core technologies, and at the same time, it needs to continue to make efforts in the construction of charging infrastructure and the research and development of small and micro electric vehicles.

  Chen Shihua, Deputy Secretary-General of China Automobile Industry Association, said that from the overall automobile data this year, China’s new energy automobile industry has developed steadily, and its supply capacity and quality have been continuously improved, becoming an important force to stabilize the industry.

  Insiders pointed out that the industry generally predicts that the development of new energy vehicles will maintain a good development trend, and the production and sales data of new energy vehicles in China is expected to usher in a new high this year. But at the same time, we should also see that at present, the confidence of automobile consumption still needs to be boosted and the potential of automobile consumption still needs to be released.

  In this regard, the meeting pointed out that it is necessary to continue and optimize the vehicle purchase tax reduction and exemption policy for new energy vehicles, build a high-quality charging infrastructure system, further stabilize market expectations, optimize the consumption environment, and release the consumption potential of new energy vehicles.

  "The new measures are expected to bring great impetus to the development of the new energy automobile industry in the next few years." Cui Dongshu said that the subsidy recession has a great impact on the new energy automobile industry, and consumers are sensitive to price and taxation. Continuing and optimizing the vehicle purchase tax reduction and exemption policy for new energy vehicles will further release the consumption potential of new energy vehicles and promote the sustainable and steady growth of the new energy automobile industry.