When is the Lantern Festival in 2021? What day is it on the fifteenth day of the first month?

  The fifteenth day of the first lunar month is called Lantern Festival every year, so when is the Lantern Festival in 2021, and when is it?

Q: When is the Lantern Festival in 2021? When is the Lantern Festival on the fifteenth day of the first month?

  A:Lantern Festival in 2021 is on Friday, February 26th, 2021, the 15th day of the first lunar month..

WeChat screenshot _20210224162607

Brief introduction of lantern festival

  After the Spring Festival, another traditional festival in China is the Lantern Festival on the 15th day of the first month of the lunar calendar.

  The first month is the first month of the lunar calendar. The ancients called the night "Xiao", so they called the fifteenth day of the first month the Lantern Festival. The 15th day of the first month is the night of the first full moon in a year, and it is also the beginning of the Yuan Dynasty. On the night in spring returns, people celebrate this and celebrate the continuation of the Spring Festival. Lantern Festival is also called "Shangyuan Festival".

  According to the folk tradition in China, on this bright night, people light up thousands of lanterns to celebrate. Going out to enjoy the moon, burning lamps and setting off flames, enjoying solve riddles on the lanterns, having Lantern Festival together, family reunion and celebrating the festive season are all enjoyable.

  Lantern Festival is also called Lantern Festival. The custom of burning lanterns on Lantern Festival originated from the Han Dynasty. In the Tang Dynasty, the activities of enjoying lanterns became more prosperous. Lights were hung everywhere in the palace and on the streets, and tall lantern wheels, lantern buildings and lantern trees were also built. Lu Zhaolin, a great poet in the Tang Dynasty, once described the grand occasion of burning lanterns on Lantern Festival in "Watching Lights on Fifteen Nights", saying that "the stars in the Han Dynasty are falling, and the buildings are like the moon hanging."

  In the Song Dynasty, more attention was paid to the Lantern Festival, and the lantern viewing activities were more lively. The lantern viewing activities lasted for five days and the styles of lanterns were more abundant. In the Ming Dynasty, the lantern festival will last for 10 days, which is the longest lantern festival in China. Although there were only three days of lantern viewing in Qing Dynasty, the lantern viewing activities were large in scale and unprecedented in pomp. Besides burning lanterns, fireworks were also put on to entertain.

  "solve riddles on the lanterns", also called "playing riddles", is an activity added after the Lantern Festival, which appeared in the Song Dynasty. In the Southern Song Dynasty, the capital Lin ‘an made riddles every Lantern Festival, and there were many people guessing riddles. At the beginning, it was a busybody who wrote riddles on paper and pasted them on colorful lanterns for people to guess. Because riddles are enlightening and interesting, they are welcomed by all walks of life in the process of spreading.

  The folk custom of eating Yuanxiao during the Lantern Festival. Yuanxiao is made of glutinous rice, either solid or stuffed. Filled with bean paste, sugar, hawthorn, all kinds of fruit materials, etc., it can be cooked, fried, steamed and fried when eating. At first, people called this kind of food "Floating Yuanzi", and later they called it "Tangtuan" or "Tangyuan". These names "Reunion" have similar sounds, meaning reunion, which symbolizes the reunion of the whole family, harmony and happiness, and people also miss their parting relatives and place their good wishes on their future life.

  In some places, the Lantern Festival also has the custom of "walking all kinds of diseases", also known as "roasting all kinds of diseases" and "dispersing all kinds of diseases". Most of the participants are women. They walk together or walk by the wall, or cross the bridge and walk in the suburbs, in order to drive away diseases and eliminate disasters.

  With the passage of time, there are more and more activities in the Lantern Festival, and many local festivals have added traditional folk performances such as playing dragon lanterns, playing lions, walking on stilts, rowing dry boats and dancing yangko, and playing Taiping drums. This traditional festival, which has been passed down for more than 2,000 years, is not only popular on both sides of the Taiwan Strait, but also celebrated year after year in areas inhabited by overseas Chinese.

Editor in Charge: Fang Di

[Network China Festival Lantern Festival] Do you know all these Lantern Festival knowledge?

The first month is the first month of the lunar calendar, and the ancients called night "night".

So put the first full moon night of the year

The fifteenth day of the first month is called Lantern Festival.

So ~ Lantern Festival on the fifteenth day of the first month,

Do you remember those traditional customs?

Let’s take a look at it with Xiaobian ~

▼▼▼

(Please swipe your phone to watch)

The bright moon in the sky, the Lantern Festival in the bowl

Every household is round and round.

Full of best wishes for the new year.

I wish you all a happy Lantern Festival!

Source: Zhaoqing Civilization Network

Olympic platform: swimming

    Warrior: Wu Peng


    Project:


    Men RS 200 m butterfly


    Appearance:


    11-13 August


    Military exploits:


    Silver medal in 2007 World Championships


    Warrior: Zhang Lin


    Events: Men’s 200m freestyle, 400m freestyle, 1500m freestyle and 4x200m freestyle relay.


    Appearance: August 9-13


    Merit: Men’s 400-meter freestyle ranked seventh in the world this year.


    Warrior: Zhou Yafei


    Events: women’s 100m butterfly and women’s 4x100m medley relay.


    Appearance: August 9-17


    Merit: Women’s 4× 100m medley gold medal in Barcelona Swimming World Championships in 2003.


    Warrior: Qi Hui


    Events: women’s 200m breaststroke and women’s 200m individual medley.


    Appearance: August 13-15


    Merit: Women’s 200m individual medley 2 minutes 12 seconds 61, 11th best result in the world this year.


    Our reporter Li Yuanfei J131


Editor: Huo Junxia

A strong New Year’s flavor wafted from the Wuhan subway construction site, and the Shaanxi guy gave his father a live reunion dinner.

"Soft-shelled turtle ribs, Texas braised chicken, braised pork elbow, old goose in white soup, pot-stewed meat … Dad, these hard dishes are coming!" As soon as the camera lens turned, Chen Kunpeng, a young man from Weinan, Shaanxi Province, was broadcasting the reunion dinner on the construction site for his father. At the other end of the phone, the old man was happy: "What is that dish? Give me another look … "At noon on February 9, the taste of hometown from all corners of the country drifted away in the project department of the first opening section of the third phase of Wuhan Rail Transit Line 11 of China Railway 14th Bureau.
Shout "Happy New Year" together.
The person in charge of the project department said that this year, in order to respond to the call of "celebrating the New Year on the spot", a total of 52 workers stayed in the project department, from Shandong, Shaanxi, Heilongjiang, Jilin, Hebei, Henan, Yunnan and other places. The project department specially prepared a rich reunion dinner to comfort everyone. For this meal, chef Zhang was still preparing ingredients at 1 am yesterday, and got up at 5 am this morning to continue preparing.
Serve.
Serve.
Finally, it’s time for dinner! In the brightly decorated dining hall, one end of the dish came up, "Wow!" Everyone took out their mobile phones to take pictures and sent their friends to show off. Technician Chen Kunpeng simply gave a live broadcast to his father in his hometown in Shaanxi: "Dad, look at this … look over there … it’s richer than home!" The father on the other side of the camera gave a thumbs up: "Good! Good! " This young man, born in 1999, has been in Wuhan Project Department for three years. This is the second time that he has not gone home for the New Year, and his family can’t help thinking about it. However, in the face of the overall situation of epidemic prevention, Chen Kunpeng put his thoughts on his family in his heart and once again chose to stay.
Hard dishes from all corners of the country
Like him, Jiang Xingyu, an experimenter, chose to stay behind. As the only son in the family, this year is the first time he can’t go home for reunion. Jiang Xingyu came from Harbin, and his parents in his hometown told him early: "It is safer to stay in Wuhan and work hard for the coming year!" His parents also sent him a bunch of Harbin sausages to satisfy his hunger. "There are sausages, sausages, pine nuts and small bellies … all meat!" Jiang Xingyu gloated with the new year’s goods sent by his parents. "Now communication is very convenient. I will make a video call to my parents every two days. They are quite relieved that I am in Wuhan!"
Jiang Xingyu shows Harbin sausage sent by his parents.
Just as everyone was taking photos and talking on the phone, a little guy less than 3 years old was eating chicken legs at the table. He is the son of Wu Qiuping, a financial officer. Wu Qiuping is a native of Guangshui, Hubei Province, and one of the few women here. Usually busy with work, children are given to the elderly, taking advantage of the New Year holiday, Wu Qiuping said that he must accompany his baby to spend a good year in Wuhan.
Wu Qiuping feeds his son chicken legs.
According to the person in charge of the project, during the eight years in Han Dynasty, they successively participated in the construction of Wuhan metro line 8 Phase I and Wuhan Rail Transit Line 5. They are very proud, and they are also present in the urban construction of Wuhan. At present, the projects they are participating in, such as Line 5, Lianghu Tunnel and the south extension of Wuhan Heping Avenue, are still in full swing. Time is tight, they only arranged four days’ holiday in the New Year, and soon everyone will be involved in the project construction again. (Chutian Metropolis Daily reporter Li Lili correspondent Zhao Pengfei photojournalist Huang Shifeng video clip Zhao Peng)
Reporting/feedback

The promotion policies of new energy vehicles are frequent everywhere, and new energy vehicles are popular with capital.

  In April, the promotion policies of new energy vehicles were frequent in various places. Xi ‘an announced that it would implement the charging service fee standard for new energy vehicles from April 10, and encouraged charging facility operators to implement preferential policies for users. Shanxi, Shanghai, Hangzhou and other places also successively introduced corresponding support policies. A few days ago, the third batch of new energy vehicle catalogues was also announced, with a total of 309 models on the list. Since the introduction of the new new new energy vehicle catalogue in January 2016, more than 1,000 models have entered the new catalogue.

  While various automobile manufacturers vigorously promote the research, development and promotion of new energy automobile products, social capital has also flooded into this field on a large scale, which has spawned various modes such as Internet car-making and third-party services. At the same time, new energy vehicles have attracted more and more attention from the capital market.

  Trend capital pays attention to new energy vehicles

  On April 1st, the pure electric vehicle Tesla MODEL 3 started booking around the world. As of April 3rd, Model3 had received nearly 300,000 orders with a total value of more than 10 billion US dollars, and the market booking volume far exceeded expectations.

  Tesla effect drives the A-share new energy vehicle sector to rise. On the morning of April 5, the market opened, and the words Dafu Technology, Hongte Precision and Hongfa Shares were daily limit. Subsequently, Guangdong Hongtu, Changxin Technology, and Xinzhi Motor had daily limit. As of the close of the day, more than 20 stocks in this sector had daily limit. At the close of April 6, Nord’s shares rose daily, and the lithium battery sectors such as Polyfluoride, Ganfeng Lithium Industry and Tianqi Lithium Industry also rose by more than 4%.

  Not only has the stock price soared, but new energy vehicles have also become hot in the capital circle. Shenzhen O-film Tech Co.,lt, a listed company engaged in auto parts business, recently announced that it plans to subscribe for the registered capital of 80 million yuan (80 million shares) of Beijing New Energy Automobile Co., Ltd., a subsidiary of Beijing Automobile Group, at the price of 204 million yuan and 2.56 yuan per share.

  In the past month, many listed companies such as Bohai Piston and Guoxuan Hi-Tech have become new shareholders of BAIC New Energy. According to the announcements of the subscribers, the target of this round of capital increase launched by BAIC New Energy in March this year is 1.2 billion yuan. After the subscription is completed, the registered capital of BAIC New Energy will increase from the existing 2 billion yuan to no more than 3.2 billion yuan.

  BYD Auto started construction of a new energy vehicle production base in Taiyuan, Shanxi at the end of March, with a total investment of 4 billion yuan, and an annual output of 5,000 pure electric buses, 5,000 pure electric buses and 2,000 industrial and mining vehicles.

  At the same time, many social capitals have entered the service fields of new energy vehicles such as charging piles and time-sharing leasing. The reporter learned that Yikai Car Rental is an enterprise engaged in the third-party service of new energy vehicles. By establishing a large number of new energy vehicle rental points including parking spaces and charging piles, it serves consumers in a time-sharing mode. At present, this model has been operated in Wuhu, Anhui Province for more than two years, and has gained good experience and matured.

  Promotion of the status quo is the primary issue.

  Since the private market of new energy vehicles was opened in 2014, new energy vehicles have been growing at multiple times in the past two years. According to the statistics of China Automobile Industry Association, the production and sales of new energy vehicles increased by 1.7 times in the first two months of this year compared with the same period of last year, and the production and sales of pure electric vehicles increased by nearly 3 times respectively. At the same time, however, the promotion of new energy vehicles is still the most important issue at present, affected by factors such as cruising range, cost and price, and charging facilities. How to promote the development of new energy vehicles through the innovation of policies, modes, technologies and services has become a topic of common concern.

  Both auto companies and social operators have a clear understanding of this. Zhang Yong, deputy general manager of Beijing New Energy Automobile Co., Ltd. and general manager of the marketing company, said that Beijing New Energy Automobile has developed from a single model to multiple series, and established the service brand of "Smart and Smart Housekeeper", and opened up the demand of market users and opened up markets such as Beijing, Shanghai, Shenzhen, Guangzhou, Qingdao and Sanya.

  "The promotion of new energy vehicles in first-tier cities has policy advantages such as restrictions on purchases and restrictions. However, it is impossible to improve air quality only by promoting new energy vehicles in first-tier cities. How to promote new energy vehicles in the vast second-and third-tier small and medium-sized cities has become an important issue. The model of easy car rental is to solve this problem. " Yan Daoyuan, chairman of Yikai Car Rental, said.

  Yan Daoyuan said that at present, more than 1,100 pure electric vehicles have been invested in Wuhu, and more than 200 car rental points have been set up, which are spread all over the urban area of Wuhu. Consumers can basically walk within 10 minutes, and it is very convenient to pick up and return the cars.

  "For example, if you go to work every day, you can inquire about the car rental point near your home through the mobile APP, walk for 5 to 10 minutes, and then return the car at the car return point near the unit. It is also a 5 to 10 minute walk. It is convenient to go to the unit and pay the fees online." Yan Daoyuan said that at present, there are 1,500 charging piles, which can provide charging service for 300 vehicles at the same time, and the vehicles are configured according to the ratio of one thousandth of the permanent population. In the future, a total of 5,000 pure electric vehicles will be put into Wuhu, further increasing the construction of car rental points.

  Yan Daoyuan said that the current costs include land, maintenance, labor, electricity consumption, car purchase and other expenses. At present, in terms of income, only car rental fees are charged, and consumers are not charged other fees such as charging fees and parking fees.

  Some experts said that there is a great demand for travel between 25 km and 100 km in the city, but there is no public solution now. In addition, the current utilization rate of private cars is only about 7%, while time-sharing can increase the utilization rate to 40% to 60%. It is estimated that the future time-sharing market will be hundreds of billions of yuan.

  "At present, this model of easy car rental has formed a small ecological environment for sharing traffic in an urban area, which can be promoted and replicated in other small and medium-sized cities across the country." Yan Daoyuan said that not only small and medium-sized cities, but also Easy Car Rental has planned to enter the Beijing market. "The situation in Beijing and Wuhu is fundamentally different, including the cost of distribution will be greatly increased, but with the city’s demand for improving the environment and people’s fast and green travel, the promotion of new energy vehicles will go a long way." He said.

  It is expected that the target of 5 million vehicles is expected to break through.

  Good policies, good models, and good products and services are also needed. A few days ago, the National Development and Reform Commission approved the pure electric passenger car construction project of Beijing New Energy Automobile Co., Ltd., which is considered to be the first new energy vehicle production qualification in China. At the same time, the super pure electric sports car developed by BAIC Group in the R&D center in Barcelona, Spain has started field testing. At the Beijing Auto Show at the end of this month, BAIC’s driverless technology will also be available.

  "5 million vehicles is a planned goal of the government. We think this may be faster. The most important reason is the progress of technology and the reduction of costs. With the improvement of product research and development and supply chain systems invested by major automobile companies, the scale effect is becoming more and more obvious." Zhang Yong said.

  Some experts say that in the next three to five years, the private market in first-and second-tier cities will start rapidly, and the vast third-and fourth-tier cities and developed rural cities also have the demand for pure electric vehicles, but there are no suitable products to meet them, which will be replaced by some low-speed electric vehicles. If there are pure electric vehicles with appropriate cost performance, there will be a good market.

  Under such a market prospect, the performance of the new energy automobile industry has also performed well. According to incomplete statistics, among more than 50 companies related to the new energy automobile industry that have published annual reports and performance reports in the A-share market, nearly 40 have achieved year-on-year growth in net profit. "We believe that the domestic new energy vehicle market will be better than the target of 5 million vehicles in the future." Zhang Yong said.

  Reporter Li Zhiyong

How does "sauna day" pass the advice of meteorologists?

Since August 1st, high temperature and high humidity weather has continued to appear in Tianjin, and it is full of sultry feeling. It can be seen that this year’s "middling" high temperature and high humidity "power" is not small. What effects does hot weather have on health and life? How should the public strengthen health protection? Listen to Yi Xiaoyuan, chief forecaster of Tianjin Meteorological Observatory, and Fan Wenyan, engineer of Tianjin Environmental Meteorological Center, explain the high temperature weather and give advice on how to strengthen health protection.
See how the weather in Tianjin enters "sauna steaming mode"
Since August 1st, there has been a continuous hot and muggy weather in Tianjin. In recent days, the highest temperature in most parts of Tianjin has exceeded 37℃. Coupled with the high humidity, people feel extremely hot and humid, which is also known as "sauna weather".
Sauna weather is not only caused by high temperature, but also by high humidity. Yi Xiaoyuan, chief forecaster of Tianjin Meteorological Observatory, said that wet bulb temperature is a comprehensive measure of temperature and humidity, and it often reflects the sultry weather. Therefore, meteorological departments often use the wet bulb temperature of 25℃ and the temperature of 33℃ as the threshold of "sauna weather".
For example, when the temperature reaches 33℃ and the relative humidity is 55%, the wet bulb temperature will reach 25.5℃, which is the "sauna day" in everyone’s mouth. Sometimes, although the temperature is very high, the relative humidity is not high enough. For example, when the temperature reaches 38℃ but the relative humidity is 30%, the wet bulb temperature is only 23.7℃, and there will be no sultry feeling of "sauna weather" in this weather.
Why does "sauna weather" make people feel hot and humid? Yi Xiaoyuan said that there are two ways to make the human body cool down quickly. One is that the temperature drops. For example, when we enter an air-conditioned room, we will feel cool immediately. The second is to speed up the air flow, for example, we will feel much cooler when we turn on the fan. This is because both the temperature drop and the air flow can make human sweat evaporate, thus taking away the heat in the body, and then we will feel cool. The "sauna weather" is not only high in temperature, but also high in humidity in the air, which makes the sweat on the body surface unable to evaporate, so it will feel very hot.
"Summer solar terms+subtropical high system" perfectly matches "heat"!
It is said that it is the hottest time in Tianjin from late July to early August, because it is in the summer solar term at this time of year, and it is often the hottest time in a year from the climate background. In addition, from the weather system, at this time, the subtropical high will be carried northward to the northern part of China. Subtropical high pressure is a very deep warm high pressure system, and high temperature weather will appear under the influence of this system. In recent days, Tianjin has maintained hot and muggy weather under the control of subtropical high.
According to Yixiaoyuan, during the day on the 4th, the degree of sultry weather in Tianjin remained unabated. It is expected that there will be a weak cold air influence on the night of the 4th, when there may be thunderstorms, and the maximum temperature will drop slightly. However, due to the weak cold air force, the cooling rate is very small. Moreover, the recent rainfall in Tianjin under the control of subtropical high is mostly local heat convection weather. This type of rainfall weather will increase the humidity in the air, resulting in a stronger sultry feeling after rainfall, and will not bring you a refreshing and cool feeling.
Hot weather is closely related to life and health.
Directly affected by hot weather, the most common disease is heatstroke. As an inducing factor, it may aggravate the condition of people who suffer from cardiovascular and cerebrovascular diseases. Fan Wenyan, an engineer of Tianjin Environmental Meteorological Center, said that our common heatstroke refers to the acute diseases caused by the dysfunction of human thermoregulation center and sweat gland failure under high temperature conditions.
Besides the temperature, the factors causing heatstroke are also related to humidity, sunshine, labor intensity, exposure time to high temperature environment, physical strength, nutritional status, water and salt supply and health status. According to the severity of symptoms, it can be divided into mild heatstroke, moderate heatstroke and severe heatstroke, and severe heatstroke is also called heatstroke.
There are various manifestations of heatstroke. The main manifestations of mild heatstroke are palpitation, dizziness, headache, thirst, hyperhidrosis, general fatigue, inattention, uncoordinated movements, and normal or slightly elevated body temperature. The symptoms of moderate heatstroke include nausea, vomiting, cold skin, pale face, obviously increased heart rate, decreased blood pressure or syncope, oliguria, mild dehydration and so on. Severe heatstroke, also known as heatstroke, is a serious fatal disease caused by the imbalance of body regulation function when people are exposed to high temperature and high humidity, and the heat production is greater than heat dissipation, which leads to the rapid rise of the core temperature of the human body and exceeds 40℃, accompanied by skin burning, consciousness disorder and multiple organ dysfunction.
How to protect health in hot weather?
In terms of clothes, you can wear some loose, light and light clothes, which will reflect sunlight and maintain the balance of body temperature. Drink plenty of water, sweat a lot in hot weather, and replenish water in time, so as to "always drink water when you are not thirsty". The elderly and the infirm should avoid activities under the scorching sun, the living environment should be ventilated, sleep should be ensured, digestible food should be eaten, and heatstroke should be avoided as far as possible. Once you feel heatstroke, you should quickly get out of the high temperature and high humidity environment, lie still in a cool and ventilated place, replenish water in time, and remove clothes as much as possible if possible to help dissipate heat. People with severe heatstroke, dyspnea or coma should seek medical treatment immediately and take corresponding first aid measures under the guidance of doctors.
For the elderly, more attention should be paid to health protection in hot weather. To get into the habit of replenishing water, the daily water intake should be about 1500-2000 ml, and the blood viscosity of diabetic patients is higher, so it is necessary to replenish more water. Attention should be paid to avoid foods with high fat, sugar and starch in daily diet, and it is suggested to increase the proportion of coarse grains in the diet appropriately. In summer, you can also eat more ingredients with the functions of dispelling summer heat and benefiting qi, promoting fluid production and quenching thirst. Proper exercise can control weight, reduce the risk of stroke, ensure adequate high-quality sleep every day, and adjust mood to avoid excessive blood pressure fluctuation. Pay attention to the adjustment of air-conditioning temperature, because the temperature difference between indoor and outdoor is too large, it is more likely for the elderly to have blood pressure fluctuations, which may lead to repeated contraction and relaxation of cerebral vessels. In addition, the cerebral vessels of the elderly are prone to atherosclerosis, resulting in poor blood circulation in the brain, which may easily lead to ischemic stroke. Therefore, when the elderly use air conditioning, the room temperature should be controlled at 26℃, and the temperature difference between indoor and outdoor should not exceed 7℃, giving the body time to adapt to the indoor low temperature environment. (Li Dan)
Reporting/feedback

"Deep" golf attracts young people, and this "aristocratic sport" has begun to be grounded.

Interface journalist | Qin siyue

Interface news editor | Shi yiying

one

early springthreemoon,Lao Huang, a golf enthusiast from Beihai, Guangxi, and several golfers flew to Sanya, Hainan for an appointment..

Although in order to avoid the stream of people,Lao Huang didn’t make an appointment for the hottest Blackstone Stadium in Mission Hills in Hainan.,However, the popularity of other courses is still beyond the expectation of Lao Huang and his friends."prime timeOnline booking speed,Rely on robbery. When playing ball.feelThe caddies of the whole stadium are out.."

At the same time, Thailand, which is hot in four seasons, has become the first choice for many golfers to go abroad for "ball narration". At the end of February, 2023, LPGA (Women’s PGA Tour) was held in Pattaya, the country’s second largest tourist city, where the golf course was also in a "difficult to book" situation.

According to the China Golf Association(Referred to as "China-High Association"), 2016-2020 domesticgolfNumber of participantsUp to 30 million people.

The popularity of golf has rekindled, and more and more young people have begun to play golf.The aristocratic movement seems to have become more grounded..

In the 1920s, wealthy Americans met to play golf. (Source: vision china)
  • Noble sport "golf"

In the hearts of China people.,There has always been a stereotype of "aristocratic sports" about golf..originate from15th century ScotlandGolfEarly indeedbeIn the nobility..

20Century,With the popularity of golf equipmentAnd business.With the establishment of competition rules and systems, golf became popular among the middle class.andCan be widely carried out.

Golf entered China in?In 1896,At that time, the first golf club in China was established in Shanghai..

now,The more important events in golf are the four Grand Slams.,They are the British Open.United States Openthe masters /masters tournamentandAmerican Professional Golf Association Championship(PGA Championship).

Take the PGA Championship as an example.,by2022yearIn August, the average audience of the four rounds of the PGA Tour of three media, CBS, NBC and Golf Channel, was 781,000. In the past five years,The event’sThe ratings have increased by 7%.

It is worth mentioning that,CBS, ESPN and NBC signed with the PGA TourBroadcast protocolThe total annual value is nearly 700 million dollars.,andWill last until 2030.

And in order to welcome the new season.,Not bad money "PGA also prepared.sixBillion dollars(invite to meet together40.2100 million RMB)Bonus of.

However,Golf has been "hot" in Europe and America for decades.,for a long timeThe market in China has been tepid..

Lao Huang this year55year,Is one of the top executives of a local enterprise., twoI started playing golf years ago through an acquaintance..Old Huang with money and leisure,Perfect for the impression of golf lovers..

This time, Lao Huang and his golfers came to a stadium in Sanya,Just the membership fee15ten thousand,Non-members should play a game here.1400Yuan Dynasty (1206-1368).

Although I am still a beginner in terms of seniority.,But Lao Huang has invested a lot of money in golf equipment.The club I use is relatively new.,XXIOYes,Early 20 thousandclothesIt also cost more than 10 thousand a year.And then for a year18class,The class fee is about 10 thousand,Plus the cost of making a ball appointment with friends.Caddy tipThe simulation practice equipment at home."

Roughly calculate,Lao Huang, a beginner, also spends 100 thousand a year on golf..

"I practice three or four times a week.,Like a friend who introduced me to play ball.,That’s on the court every day., "Lao Huang added,"The cue is also a hundred thousand take-off.,More expensive."

Mike, the golf course manager who works in Hainan, told Interface News.Every day, I basically meet male customers aged 35-70..These guests have a lot of time even on weekdays.,Stay for a whole afternoon.."

Mike introduced,The investment of a golf course ranges from tens of millions to billions.,The cost of our home is very high.,Imported grass seeds used,The cheaper ones are domestic big leaf grass.,However, the foot feels ordinary and the water permeability is not good..And fairway design.,Are places to burn money.."

Such a cost,The unit price of playing a game will naturally not be cheap.. Once at home,Therefore, golf has become a so-called "exclusive sport for middle-aged and elderly people".

In June 2022, Hainan held the first CGA (Hainan) International Youth Masters. (Source: vision china)
  • Young people invaded the golf course.

Mike told the interface news,In recent years, there have been some changes in the guests practicing golf on the green.Some families began to train their children to practice golf..Except for adults who come for fun.,Usually on weekends and holidays, many children come to our place to find a coach for class..The green also looks younger."

generally speaking,The "Broken Circle" of a Minority Movement,It is always accompanied by the breakthrough achievements made by athletes in this project in international competitions..

2011After Li Na won the French Open women’s singles title in 2006,,The consulting volume of tennis schools in Guangzhou has skyrocketed. CCTV reported that a tennis personal trainer said,Usually, the school’s inexhaustible enrollment quota was filled early.,in spite of,Every day, more than a dozen parents call him to inquire about the registration..

In the field of golf,,Feng Shanshan is the man who broke the circle..

In 2012,23Feng Shanshan, 18, is in the LPGA Championship.It is the first time that a registered player of China High Association has won four Grand Slam titles. In November 2017,Feng Shanshan climbed to the top of the female high school.No.1 in the world, and won the "after the ball" for 23 weeks.

one5 yearsofcareermiddleFeng Shanshan has won 22 titles, including 10 LPGA titles, in international competitions such as USA Tour, Europe Tour and Japan Tour.

According to Sports Weekly, in 2016, when Feng Shanshan won the bronze medal in the Rio Olympics and received the highest attention, Feng Shanshan ranked fourth in the list of sports wealth in China with an annual income of 33 million yuan.

Feng Shanshan will participate in the 2020 Tokyo Olympic Games. (Source: vision china)

andTen years ago.Shanshan FengofFighting alone is different. At present, there are 7 China women.playerFighting in LPGA,Commercial value has also been concerned by many brands..

Considered as the most powerful receiver in Feng Shanshanjanet linexist2I just successfully renewed my car brand in June.Buick Golf Ambassador,She was also signed with herLiu YuYin RuoningTwo teenagers.He Muni, a "Sichuan girl", has the same high exposure rate as her F1 driver boyfriend because of her good appearance.

In recent ten years, the second generation of sports celebrities have also "invested" in golf, which has accelerated the influence of golf among young people.

table tennisLiu Yujie, the daughter of Liu Guoliang, the Grand Slam winner and president of China Table Tennis Association, chose to study golf instead of following her father’s footsteps.last yearIn June, at the age of 9, she defended her title.watch from a height or distanceHSBC Junior Golf Championship Finals Group C champion.

ZhangJike, a grand slam table tennis player, joined the ranks of golf lovers after fading out of the table tennis world. In recent years, he has been ridiculed as "too tanned". Xiao Kaili, the daughter of his teacher Sean Xiao, is atlast yearIt has also become the youngest champion in the starting point.

According to the data of China Golf Association, in 2013, there were only over 400 young players registered in China. By 2022, this number has exceeded 100,000. Supporting youth events have also soared from more than 30 games to more than 800 games.

Mike told the interface news: "During the epidemic, many clubs can’t go out to play, so they practice in local venues. With more passengers, our unit price will be lower accordingly."

The popularity of domestic golf has warmed up, and young people have "invaded" golf courses, which has also appeared from the product side. Chen Baiyuan, commercial director of ADIDAS GOLF Greater China, revealed that "there has been double-digit growth every year in the past four years, especiallyIn 2022, we grew by over 30% year-on-year. "

(Source: Respondents)
  • Young golf brings new opportunities.

Open data display,At present our countryGolf sports eliminationFee groups mainlystillDistribution inmiddleHigh income groups.

But it is worth noting that,The largest proportionThe annual income of the group is concentrated in 100,000-200,000.Accounting for about60%;but200,000-500,000 annual incomecolonialProportionThen slide down to37%。

According to the Analysis Report on the Market Situation and Investment Prospect of China Golf Industry from 2021 to 2027 released by Zhiyan Consulting, in the China market, the size of the golf market in 2020 will be about 10.26 billion yuan, up 4.4% year-on-year.

According to the analysis of Zhiyan Consulting, due to the development of indoor golf and the increase of teenagers’ participation in golf, the development of golf in China is showing the trend of popularization, younger consumer groups and cooperative management.

Demand affects supply.Facing the younger consumer groups, it has also become a new trend of golf segmentation.

At present, golf equipment is mainly divided into two parts: golf equipment and shoes and clothing. In terms of golf equipment, Callaway is currently the largest in China market, while in the field of shoes and clothing, many comprehensive sports brands have noticed the potential of the golf market.

Unlike Nike’s decision to cut off the golf equipment product line in the summer of 2016, Adidas has chosen to add more golf segments in the last decade.

This German sports product giant began to lay out golf segments in 1997. In 1999, they acquired TaylorMade, one of the top ten golf brands in the world, and then merged with Maxifli, a well-known golf accessory brand.

In 2014, Adidas officially established the ADIDAS GOLF sub-brand, focusing on the research and development of golf shoes and clothing products. In the LPGA that just started the new season, many players appeared in professional shoes and clothing products such as ZG23 and Ultimate365 TOUR of ADIDAS GOLF.

Chen Boyuan told Interface News: "We have the highest market share of footwear in many regions, and there are Asian line products specially designed for the Asian market in the clothing part. Now the market has a clear trend of youthfulness. In the next three to five years, we will pay more attention to young and creative products. "

Pang Zhihai, the founder of OK Golf, a domestic online distributor of ADIDAS GOLF, believes that Adidas has performed well in online channels favored by young consumers, which caters to the trend that golf lovers in China are younger and transfer to lower-income groups in recent years.

"Adidas’ main product is golf shoes, which is a blank place for traditional golf brands." Pang Zhihai explained: "The price of Adidas is generally lower, and the design of styles is more fashionable, which can attract many young consumers."

Many people in the industry believe that 2023 will be a year of rapid development of golf in China.

According to the 2023 Volkswagen Golf Tournament Plan announced by China Golf Association, China High-tech Association Volkswagen Golf YouthJunior openMore than ten events, such as the Volkswagen Golf Amateur Tour of China High Association, have been put on the agenda..

Lao Huang told the interface news: "Many competitions are just inviting each other in the circle.,There is no registration fee, but it will also be sent.equipmentHold a dinner party, etc.Counting the rental space,The cost is over one million yuan.,Basically, it is sponsored by the brand..in the country/at home,More common are alcohol and sports brands.."

More and more young people are stepping onto the golf course, and this market segment also provides new market opportunities for sports brands.

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Increase fiscal, taxation and financial support. The return rate of logistics enterprises exceeds 60%

  In recent days, the network operation center of Qinhuangdao Branch of China Post Group Company, located in Lingang Logistics Park, Haigang District, Qinhuangdao City, Hebei Province, has been doing a good job in epidemic prevention and control, and at the same time, it has seized the time to sort express parcels to ensure smooth logistics and transportation.

  Photo by Cao Jianxiong (People’s Vision)

  Since the outbreak of the COVID-19 epidemic, the production and operation of logistics enterprises have been greatly affected, and the social logistics cost has risen in stages. In view of these problems, Gao Gao, Deputy Secretary-General of the National Development and Reform Commission, pointed out at the press conference held by the the State Council Joint Prevention and Control Mechanism on March 6 that at present, the key point is to solve the obstacles and operating cost pressure faced by logistics enterprises and support the logistics industry to resume normal operation as soon as possible; In the future, efforts should be made to promote the construction of a safe and efficient logistics operation system and further enhance the ability of the logistics industry to cope with external shocks and serve the national economy.

  The return to work rate of logistics enterprises exceeds 60%

  The logistics industry plays an important supporting role in coordinating the prevention and control of epidemic situation and economic and social development. What is the situation of returning to work?

  Gao Gao introduced that at present, there are about 400,000 logistics-related legal entities in China, with more than 50 million employees. By the end of February, the proportion of logistics enterprises in China has exceeded 60%, the road freight market has continued to pick up, the vehicle operating rate has been restored to 70%, and the rate of returning to work in logistics parks is close to 90%, especially for a number of national logistics hubs and demonstration logistics parks.

  Regarding the express delivery that people are concerned about, Liu Jun, deputy director of the State Post Bureau, said that after the outbreak, the State Post Bureau organized and mobilized the postal express delivery industry to fully guarantee the transportation and delivery of epidemic prevention materials and the distribution of daily necessities, and to distinguish enterprises from orderly resumption of work and production, speed up the smooth economic cycle, and strive to meet the needs of people’s livelihood. At present, there are nearly 3 million people who have returned to work in the postal express delivery industry, with a return rate of 90.2%, handling more than 160 million pieces of express mail every day, and a recovery rate of over 80%.

  "Judging from what we have learned in the past few days, the situation of resuming work and production continues to improve. Logistics related to daily necessities, such as express delivery, has a relatively fast recovery speed, and the rate of returning to work and the yield are relatively high. Relatively speaking, productive logistics is extensive and involves the coordination and linkage of different industries and different upstream and downstream, and the recovery situation is weaker than that of life logistics. " Gao Wei said.

  Get through the blocking point of agricultural products entering the city

  The overall situation is improving, but problems such as the failure to return to work and the ineffective guarantee of the timeliness of mail express still exist. Liu Jun pointed out that postal express delivery enterprises belong to network enterprises. Due to the epidemic control policy, the production capacity recovery area is not balanced enough. Distribution centers, municipal processing sites and terminal business outlets in some areas such as Hubei have not resumed normal operations, which has a direct impact on the smooth operation of the whole network.

  "During the epidemic, some communities and rural areas were under strict control, and the courier brother could not deliver normally. Especially now, the utilization rate of smart express boxes is less than 50%, which directly affects the delivery efficiency." Liu Jun said that at the same time, the production capacity of upstream SMEs of some e-commerce companies has recovered unevenly. Some consumers have placed orders, but they cannot generate packages in time, which also has some impact on the whole time limit.

  Liu Jun said that in order to ensure the quality of service, the State Post Bureau requires delivery enterprises to effectively guarantee the production capacity of personnel, transportation capacity and equipment, strengthen the management and scheduling of reasonable time limit for express mail, and give priority to dealing with the backlog and problems caused by the epidemic. In the next step, it is necessary to keep the "green channel" for the transportation and delivery of epidemic prevention materials unimpeded, and timely and efficiently distribute the needed materials for the front line of epidemic prevention and control. At the same time, it is necessary to give priority to the distribution of basic living materials for residents in closed management areas, concentrate on the delivery service of agricultural and sideline products into cities, and help solve the problem of unsalable agricultural products. "Now the epidemic situation has a greater impact on agricultural products entering the city. Recently, our focus has been on getting through the blocking points in this area and smoothing the circulation channels."

  "We will continue to promote the resumption of work in the express delivery industry in stages and continuously improve the production capacity according to market demand." Liu Jun said that it is preliminarily predicted that by mid-March, except Hubei, the whole network will basically return to normal.

  Increase fiscal, taxation and financial support

  "This epidemic has had a great impact on the logistics industry. Recently, the National Development and Reform Commission, together with relevant parties, aimed at the outstanding problems that restrict the resumption of production and long-term development of the logistics industry, in accordance with ‘ Combination of distance and overall consideration ’ The principle of putting forward a series of policy measures. " Gao Wei said.

  The intensity of tax reduction and fee reduction has increased in stages. Within a certain period of time, we will continue to implement the policy of halving the urban land use tax for bulk commodity storage land that expired at the end of last year. From March 1 to June 30, the port construction fee for import and export goods will be exempted, and the government-set charges such as port charges and port facility security fees will be reduced by 20%, and the compulsory emergency response services and charges for non-tanker cargo ships will be cancelled. Before the end of June, the railway insured price, the delayed use of containers, the detention of trucks and other fees will be halved. Transportation and logistics enterprises that perform emergency transportation tasks during the epidemic prevention and control period belong to the government’s purchase of public services, and governments at all levels should give compensation.

  In terms of financial support, Gao Gao introduced that the national list of key enterprises for epidemic prevention and control is being published in a rolling way, and several groups of key logistics enterprises have been recommended to be included in this list, and financial institutions can provide them with preferential interest rate loans by using special refinancing. At the same time, ease the financial pressure of small and micro logistics enterprises with a wide range and a large quantity, and encourage financial institutions to temporarily postpone the repayment of principal and interest on their loans, especially not to borrow, keep lending and keep lending.

  "Policy measures also involve accelerating the improvement of the emergency logistics system, deepening the adjustment of cargo transportation structure, and improving the level of modern supply chain." Gao Gao said that the National Development and Reform Commission will work with relevant departments and localities to implement relevant policies, support and guide logistics enterprises to resume work and production in an orderly manner, increase dynamic monitoring of the operation of the logistics industry, promote the transformation and upgrading of the logistics industry, improve quality and efficiency, and provide a strong guarantee for the sustained and healthy development of the national economy.

The big article on digital finance is coming, and experts focus on it!

The planner’s notes

The Central Financial Work Conference held at the end of October, 2023 emphasized that five major articles, namely, technology and finance, Green Finance, inclusive finance, Pension Finance and Digital Finance, should be done well.Vigorously developing digital finance is the implementation of financial servicesEffective technical means to improve the economy, serve the people and improve the quality of financial services are the starting point and the foothold of digital transformation of banks.In this issue of Theoretical Research, Professor Wang Yong from Zhengzhou Training College of People’s Bank of China and Director Yang Tao from Industrial Finance Research Base of China Academy of Social Sciences wrote articles, focusing on digital finance and planning how to focus on digital finance in the new year.

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How to make a good article on digital finance?

People’s Bank of China Zhengzhou TrainingProfessor Wang Yong of the College:
First, focus on strengthening data security and privacy protection.protect. With the accelerated development of digital finance, data security and privacy protection have become key topics. For important data, use strong encryption algorithm to encrypt it, so as to ensure that only authorized personnel can read and process the data. At the same time, it is necessary to adopt anti-leakage technology and add multiple security layers in the process of data transmission and storage to avoid data loss.
Secondly, efforts should be made to strengthen the inclusiveness and inclusiveness of digital financial services.nature. Digital finance can create three application values: capillary, long tail and precision, and these three application values are fully reflected in the financial services of inclusive groups. To this end, the State Council’s Implementation Opinions on Promoting High-quality Development in inclusive finance (Guo Fa [2023] No.15) requires strengthening science and technology to empower inclusive finance, supporting financial institutions to deepen the use of Internet, big data, artificial intelligence, blockchain and other scientific and technological means, optimizing inclusive finance’s service model, improving credit approval and risk management models, and improving the availability and quality of financial services such as small and micro enterprises, individual industrial and commercial households and agricultural subjects.
Thirdly, efforts should be made to strengthen multi-party cooperation in the application of financial big models.. The joint creation and ecological co-construction of financial institutions and technology companies is undoubtedly the most effective way to accelerate the application of big models in the financial industry. As the frontier field of digital and intelligent application, the financial industry is rich in data resources and has a wide range of practical scenarios, which has the prospect of deep integration with large models. Technology companies also need to improve their large-scale model capabilities and explore commercialization paths through the tempering of business scenarios. The cooperation between the two parties has great prospects.
Finally, efforts should be made to strengthen the ethical governance and construction of financial science and technology.. The so-called scientific and technological ethics refers to the values and codes of conduct that need to be followed in carrying out scientific research, technological development and other scientific and technological activities. To promote financial science and technology to be good, it is urgent to strengthen the ethical governance of financial science and technology, improve the regulatory rules of financial science and technology ethics, strengthen the role of ethical review of financial science and technology, effectively prevent and control the ethical risks of scientific and technological activities in the financial field, and realize the benign interaction between innovative high-quality development and high-level security of financial science and technology.

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Doing a good job in digital finance requires theoretical and practical innovation.

Director Yang Tao of Industrial Finance Research Base of China Academy of Social Sciences:
The Central Financial Work Conference held at the end of October, 2023 put forward the strategic goal of building a financial power and the need to do five major articles: technology and finance, green finance, inclusive finance, pension finance and digital finance. Among them, digital finance, as an important main line that directly affects the core competitiveness of the financial industry and helps the financial "big country" to turn into a "strong country", has attracted great attention from all parties. Under this background, China Digital Finance Innovation and Development Report (2023), edited by Professor Ouyang Rihui of Central University of Finance and Economics, was officially published, which just echoed the urgent demand of financial reform for think tank research under the new situation and has high theoretical, policy and practical significance.
In fact, under the influence of digitalization and new technology, financial theory has produced many changes in research assumptions, research methods and theoretical logic, which will have a far-reaching impact on financial practice. For example, in the field of macro-finance, the emergence and application of big data and artificial intelligence contribute to better financial statistical analysis. In recent years, central banks of various countries have made efforts to use new technologies to serve economic and financial operations, monetary policy operations, financial risk identification and other work. For another example, from the micro level, the research paradigm of behavioral finance often starts with financial anomalies and explores the laws behind the formation of financial anomalies. With the support of big data and cutting-edge technology, behavioral finance research has also obtained a broader experimental foundation guarantee. Many existing quantitative investment models are based on the thinking and paradigm support of behavioral finance. In view of this, based on the literature review of digital finance research, this book makes an in-depth analysis of the theoretical context and progress in key areas such as digital inclusive finance, industrial digital finance and consumer finance, which is helpful to better clarify the thinking and guide the innovative practice of digital finance. For example, this book analyzes and refines the framework of industrial digital finance research, which has outstanding reference value for promoting the virtuous circle of science and technology, industry and finance.

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Source: Financial Times client

Reporter: Xie Jingjing.

Editor: Yunyang

Email: fnweb@126.com.
Pay attention to the Financial Times WeChat official account to see more exclusive news.
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Before New Year’s Day, a municipal government was interviewed.

Shanxi Provincial Emergency Management Department on the 29th, December 29th,In view of the "12.16" self-built house in the village in Nanpan community of xiaodian district and the "12.27" carbon monoxide poisoning accident in the hot pot restaurant in Xiaozhanying Village, Jinci Town, Jinyuan District,According to the requirements of the State Council Security Committee Office and the provincial government,The Provincial Security Committee Office interviewed Taiyuan Municipal Government.Wang Qirui, director of the Provincial Security Committee Office and director of the Provincial Emergency Management Department, mainly interviewed.

The interview requires that Taiyuan should improve its political position and conscientiously implement the major decision-making arrangements of the provincial party Committee and the provincial government.Draw lessons from the accident and draw inferences from others.Supervise all departments and enterprises in the territory to do their best to implement safety production responsibility measures and stabilize the safety production situation. It is necessary to put the work of safety in production in a more important position, comprehensively compact the government responsibility, departmental supervision responsibility and enterprise main responsibility, and do a good job in safety in production in key industries at the end of the year and the beginning of the year.Solidly carry out actions to investigate and rectify potential safety hazards,In particular, the prevention of toxic and harmful gas poisoning, strengthen safety risk management and control, organize the investigation of indoor units or houses such as burning charcoal for heating, burning charcoal for dining, using gas water heaters, strengthen safety publicity, promote the installation of toxic and harmful gas alarm devices, and prevent poisoning caused by carbon monoxide and other injuries.It is necessary to seriously investigate and handle the accident, thoroughly find out the nature of the cause of the accident, speed up the investigation and handling of the accident, and announce the results to the public in a timely manner.

Yang Cheng, member of the Standing Committee of Taiyuan Municipal Committee and executive deputy mayor, expressed his position on behalf of Taiyuan Municipal Government.We will conscientiously implement the spirit of this interview meeting.Deeply draw lessons from the accident, draw inferences from others, compact the safety responsibilities of all parties, effectively strengthen the prevention and control of safety risks, carefully investigate and rectify potential safety hazards, avoid the recurrence of similar accidents, and ensure the safety and stability of the city during the "two festivals".

Zhang Heping, deputy director of the Provincial Safety Committee Office, deputy director of the Provincial Emergency Management Department, Li Wei, second-level inspector of the Provincial Department of Commerce, Hu Baishun, second-level inspector of the Provincial Market Supervision Bureau, and heads of relevant offices attended the interview.

At the same time, according to the "Notice of the State Council on Further Strengthening the Work of Enterprise Safety in Production" and other relevant regulations,The Provincial Safety Committee Office decided to investigate and supervise the "December 27" carbon monoxide poisoning accident in Xinlong Yangxiezi Hotpot Restaurant in Jinyuan District, Taiyuan City.

Source: "Shanxi Provincial Emergency Management Department" WeChat WeChat official account

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