From July 19th, every Friday to Sunday, the operation hours of Beijing Metro Line 1 and Line 2 are extended, and the last bus departure time of each station along the line is after zero. It can be seen that the subway works hard for our nightlife.
Everything is fine, but this excitement is like a "flash" featuring a bookstore. After this night, can the bookstore be added to the nightlife options? Can "one night" become "every night"?
In fact, it is nothing new to spend the night in a bookstore. There have been 24-hour bookstores in various places before. According to Liu Jingjing, deputy dean of the School of Cultural Industry Management of China Communication University, this series of activities with the overall planning and support of government resources is a good demonstration and guidance, but the sustainable development of bookstore nightlife depends on the enthusiasm and demands of bookstores themselves.
Most directly, the development of bookstore nightlife is closely related to bookstore operating costs. Liu Jingjing said: "The cost of personnel and security required for night operation will increase significantly compared with that during the day. Whether the bookstore can get enough returns by extending its business hours is the key to restricting the sustainable development of the bookstore nightlife."
Liu Jingjing believes that there are two ways to develop bookstore nightlife at present: one is to expand the bookstore into a public cultural space with multiple functions, providing a carrier for various cultural activities, such as movie viewing, reading, reading, drama, music, and even night training; The second is to carry life related to books in various spaces, such as reading activities in restaurants, shopping malls and cinemas.
Liu Jingjing felt "anxious" at first to live the bookstore nightlife well. "You can find some brand and iconic bookstores to explore and try first, instead of opening them all at once. Because it depends on whether the bookstore itself can survive, or whether it will have more room for development after the city as a whole forms an atmosphere of night cultural life. "
Expanding bookstores into cultural complexes has become more common in first-and second-tier cities. When it gradually sinks into third-and fourth-tier cities, it is expected to produce more new formats, such as combining bookstores with restaurants, creative markets and even car beauty.
The latter, in this "flash" activity, is also emerging. In MUJI HOTEL BEIJING (Beijing Branch of Muji Hotel), in-house guests can choose a favorite book from about 8,000 books in the lobby book bar and bring it back to their rooms for free.
In the children’s paradise "Little Oasis", Fantasy Country and Yimi Sunshine Children’s Library moved children’s favorite reading scenes to the paradise. Ma Jin, founder of Little Oasis, said: "Let children regard picture books as toys. In our space, it will be arranged in different corners ‘ Reading angle ’ At the same time, a small library will be set up to open all picture books to parents and children for all parents who come to the small oasis to choose and borrow. "
Mom+,a family-style restaurant under the brand of "Family Heritage", has set up a trial reading area for Xiong Liang’s classic picture books. Xiong Liang said, "In other scenes, books should have such an opportunity". "Mom+"restaurant will recommend a book every month. The first month of opening is the picture book "A Bowl of Soup for Mom" by Hao Guangcai, a famous children’s book publisher. In that month, Sun Yankun, the co-founder of the family biography, found that all the children in the whole restaurant were reading the same book, but everyone had their own understanding.
Sun Yankun said: "Seventy percent of our guests are families with children. When conceiving a restaurant, the first plate to be put in is the reading corner, which is also our discussion about ‘ Dining table and desk ’ An embodiment of the idea. Mom and dad put down their mobile phones when they were waiting for each other, and they were very devoted to reading picture books to children. It was beautiful. "
"Promoting night economy is a systematic project, which requires all systems in the city to support night life, including public transportation, public security maintenance and night landscape. Bookstore nightlife does not depend on the development of a single bookstore, but on the formation of the whole cultural consumption habits. " Liu Jingjing said.
China Youth Daily China Youth Network reporter Jiang Xiaobin Trainee reporter Li Yi Source: China Youth Daily