On December 14th, the State Council Information Office held a series of press conferences on the theme of "Opening by Authorities", and the Ministry of Culture and Tourism introduced the situation of accelerating the construction of a strong cultural country and promoting the high-quality development of culture and tourism.
There are 57 world heritages in China.
Lu Yingchuan, Vice Minister of the Ministry of Culture and Tourism, said that the Ministry of Culture and Tourism has taken a series of targeted and effective measures to build a strong cultural country and promote the high-quality development of culture and tourism, and has done a lot of work to lay a foundation and establish a long-term future, thus making positive progress in promoting the high-quality development of culture and tourism.
Adhere to the spirit of culture, cultural empowerment, prosperity and development of cultural undertakings and cultural industries. We will increase the guidance and support for stage art and art creation, implement a series of art creation projects in the new era, and organize activities such as the exhibition of outstanding plays of stage art and the exhibition of fine arts. In the first 11 months, the Ministry of Culture and Tourism hosted 27 exhibitions, with 900,000 offline audiences and over 1.8 billion online viewers. We will improve cultural and economic policies, implement the strategy of driving major cultural industry projects, actively cultivate new formats and models, launch a series of consumption promotion activities, and carry out special rectification such as performance ticketing and script entertainment, so that the cultural industry will achieve rapid growth. In the first three quarters, there were 342,000 commercial performances nationwide, with a box office income of 31.54 billion yuan and 111 million audience, up by 121.0%, 84.2% and 188.5% over the same period in 2019.
Adhere to integrity, innovation, self-confidence and self-improvement, protect, inherit and carry forward China’s excellent traditional culture. In-depth implementation of the Chinese civilization tracing project, archaeological China and other major projects, strengthen the protection and utilization of cultural relics and ancient books, promote the fourth national cultural relics survey, and implement the Chinese ancient books protection plan. Do a good job in the systematic protection of intangible heritage, promote the identification of the sixth batch of national intangible heritage representative inheritors, and announce 10 national cultural and ecological protection zones. Organize international museum day, cultural and natural heritage day and other publicity and exhibitions, and hold activities such as "Tea and the World Sharing Intangible Heritage". Actively promote the application for the Beijing Central Axis and the Spring Festival, and promote the inclusion of "Pu ‘er Jingmai Mountain Ancient Tea Forest Cultural Landscape" in the World Heritage List, increasing the number of world heritage sites in China to 57.
Adhere to tourism for the people and tourism-driven, and better meet the new expectations of the people for a better life. Enrich the supply of high-quality tourism products, develop mass tourism, smart tourism, green tourism and civilized tourism, build a list of special-grade tourism resources in China, pilot cultivate a new space for immersive experience of smart tourism, and hold a publicity campaign of "Civilized Tourism with You and Me". Eight villages were selected as the "Best Tourism Villages" by the United Nations World Tourism Organization after the implementation of the rural tourism quality project, which became a typical case of rural revitalization with cultural and tourism empowerment.
Adhere to the position of Chinese culture, promote exchanges and mutual learning among civilizations, and continuously enhance the influence of Chinese cultural communication. We will implement the global civilization initiative, hold high-level cultural performances of important state events such as the China-Central Asia Summit and the third "the belt and road initiative" international cooperation summit forum, and carry out the activities of Chinese and Western culture and tourism year. Hold the first Liangzhu Forum, Yihui Silk Road-exhibition of works by famous Chinese and Arab artists, and performance to commemorate the 50th anniversary of Philadelphia Symphony Orchestra’s visit to China. Restore the national travel agencies and online travel enterprises to operate the outbound team travel business of China citizens to 138 countries, and carry out "Hello! China "national tourism image promotion, promote the recovery and development of inbound and outbound tourism.
In the first three quarters, the number of domestic tourists reached 3.67 billion.
Du Jiang, Vice Minister of Culture and Tourism, said that in the first three quarters of this year, the number of domestic tourists reached 3.67 billion, and the tourism revenue reached 3.7 trillion yuan, up 75% and 114% respectively. Residents’ tourism demand has been released in a centralized way, and residents’ travel has increased substantially. In the next step, the Ministry of Culture and Tourism will focus on three aspects: promoting cultural and tourism consumption, improving people’s quality of life and better meeting people’s needs.
The first is to optimize the policy environment and solve the difficulties of blocking points. We will combine the new situation of tourism development, implement relevant policies and measures, and exert our efforts from both supply and demand to boost tourism investment confidence and consumer confidence. Enrich the supply of high-quality tourism products, improve tourism services, standardize the order of the tourism market, strengthen tourism security, and create a tourist destination with quality and temperature. At the same time, provide more high-quality tourism products and more convenient services for inbound tourists.
The second is to promote industrial integration and innovate product supply. It will further promote the deep integration of cultural tourism, enhance cultural taste, enrich spiritual connotation, cultivate new consumption formats and new models, promote the construction of "small but beautiful" performing arts new space, and innovate and upgrade music festivals, concerts and other products. Promote the healthy development of new formats such as script entertainment and tourism performing arts, and promote the integration of food, performance, sports, health care, Chinese medicine and other fields with tourism, so that people can feel culture, cultivate sentiment, experience life and enjoy health during their travels.
The third is to build a platform carrier and increase the intensity of benefiting the people. It will promote the brand building of a new batch of national cultural and tourism consumption demonstration cities, national tourist resorts, 5A-level scenic spots, and national night cultural and tourism consumption gathering areas. Guide local innovative consumption scenarios, cultivate new formats and consumption patterns, enrich measures to benefit the people, and implement the "100 cities and 100 districts" financial support culture and tourism consumption action plan. We will continue to run national cultural and tourism consumption promotion activities, strengthen publicity and marketing, stimulate residents’ cultural and tourism consumption will, and help business entities to resume development.
Further safeguard the order of culture and tourism market.
In recent years, the Ministry of Culture and Tourism has continuously relaxed market access, actively innovated supervision methods, created a market-oriented, rule-of-law and international business environment, stimulated the vitality of the cultural and tourism markets, and helped the high-quality development of the industry. Relax the market access threshold and continuously release policy dividends. Promote the reform of tourism service quality margin, so that travel agencies have more liquidity. In the Pilot Free Trade Zone and other places, we have implemented the notification and commitment system for the establishment of travel agencies, implemented the electronic license for applied culture and tourism market, fully implemented the "one-line management" for administrative examination and approval, implemented more high-frequency matters "handheld management, fingertip management", and deepened the "good and bad reviews" for government services, making things more convenient and providing better services.
In addition, the Ministry of Culture and Tourism responded to the demands of the masses in a timely manner, found and handled a number of problems, and organized a series of special law enforcement actions, effectively maintaining market order.
Since the beginning of this year, special rectification of script entertainment, special rectification of commercial performance ticketing, and 100-day rectification of tourism market order have been deployed one after another. In the first 11 months, the comprehensive law enforcement agencies of the national cultural market dispatched 9.988 million law enforcement personnel, inspected 3.348 million times and handled 41,000 cases. In view of the e-commerce platform providing conditions for reselling performance "scalper tickets", commercial performance activities and art exhibitions contain illegal contents, and some cases such as organizing minors to participate in performances that harm physical and mental health are specially supervised. In view of the illegal and illegal business activities such as specifying specific shopping places and operating travel agency business without permission, key provinces have been deployed to carry out centralized case handling in the tourism market, guiding relevant regions to investigate and deal with a number of major cases according to law.
Under the guidance of the Ministry of Culture and Tourism, the local cultural and tourism departments investigated and dealt with some typical cases such as content violations, non-performance of performance obligations, forced shopping in the tourism market, threats by tour guides to tourists, and abandonment of tour groups by travel agencies, and promptly disclosed the punishment results to the public, effectively deterring all kinds of illegal acts.
"In the next step, the Ministry of Culture and Tourism will continue to strengthen the comprehensive law enforcement supervision of the cultural and tourism markets, solidly promote a series of law enforcement actions, severely investigate and deal with violations of laws and regulations, and further safeguard the order of the cultural and tourism markets." Du Jiang said. People’s Daily (December 15, 2023, 02 edition)