Looking at the global market, Chinese users’ expectations and enthusiasm for intelligent driving should be one of the highest, so many traditional brands will take special care of this part of the configuration, and even choose domestic models for the launch of technology.

For example, the 2025 Honda Rui T mobile flagship version priced at 238,800 yuan listed on September 26 is equipped with the world’s first Honda SENSING 360 +, and the upgraded smart driving system obviously makes the old player of Accord competitive enough to be on an equal footing with new forces at the same level. Combined with the excellent reputation of past generations, it seems that Guangben still needs it to continue to serve as the mainstay of the car series.

And the price of 214,800 yuan sharp · T move premium version can also spend 15,000 yuan to install the intelligent driving system, it is reported that in the future, the hybrid version of the model will also be equipped with the system.

Since it is an annual model change, and everyone is familiar with Accord, we will focus on this smart driving system.

Before going into the details of various functions, I want everyone to understand one thing. Unlike the concept of new power car building, traditional brands have always been conservative in their smart driving strategies, not because of technical reasons, but because they have more obsession and pursuit of safety.

The reason why I say this is not to help them "wash", just use the L2 level intelligent assistance system that various brands are most willing to talk about a few years ago as an example, ACC adaptive cruise and LCC lane keeping, who can’t? The problem is that with this function, whether it is good or not is a two-dimensional matter.

Traditional car companies, including Honda, pay more attention to safety redundancy and the delicacy of vehicle execution, rather than using these functions as marketing gimmicks to attract customers.

Although Honda SENSING 360 + initially chose the domestic version of Accord, it was developed for the global market, which means that the hardware, software, algorithms, etc. behind it have to go through the strictest regulations in North America, the European Union and other regions, and then to the local picky consumer verification.

This 2025 Accord equipped with the Honda SENSING 360 + system is composed of 8 ultrasonic radars, 5 millimeter-wave radars, 6 cameras, and a driver monitoring camera in the car. Combined with high-precision maps, it can achieve high-speed navigation functions, such as autonomous overtaking slow cars, entering and leaving off-ramp and curve deviation warning. It is worth mentioning the latter. The system combines map information and cameras to determine whether the current speed is too fast for this curve, so as to autonomously control a suitable speed.

The camera in the car will identify the driver’s situation, such as fainting from illness or closing the eyes for a long time. When the reminder is invalid, it will automatically turn on the double flashing lights, slow down and stop, and call the emergency rescue center. In the face of increasingly complex urban environments, the door opening warning function is also very practical. When opening the door to detect an incoming car behind, sound and light will be reminded together to maximize the safety of family, friends and other road participants.

The rest of the 2025 Accord will be consistent with the current model. In the blink of an eye, the Accord has arrived at the 11th generation of models. Although the market position of medium-sized fuel vehicles has been repeatedly challenged under the impact of new energy in recent years, with the endorsement of the Honda brand and the solid basic skills of the product, Guangben Accord still has a considerable number of loyal fans. Now it has focused on upgrading smart driving, which is undoubtedly more competitive. If the smart driving system will be gradually distributed to more entry-level models in the future, and even A-class cars such as models, I believe it will be able to largely reverse consumers’ prejudices towards Japanese intelligence.

On September 28, the new RX 300 was officially launched and sold for 380,000 yuan. The new car is equipped with a 2.0T engine, which is 25,000 yuan cheaper than the hybrid version and 129,000 yuan cheaper than the 2021 fuel version.(The picture shows the RX 350h)

The width and wheelbase of the new RX 300 are larger than those of the 2021 model. The car features a 12.3-inch full LCD meter + 9.8-inch central control screen, 12 speakers, cloud online navigation, and support for Apple CarPlay and Baidu CarLife.

The new RX 300 is equipped with a 2.0T inline four-cylinder engine with a maximum power of 182kW and a maximum torque of 380N · m, matching an 8AT gearbox. The new car adopts an electronically controlled OurHours four-wheel drive system with a comprehensive fuel consumption of 8.86L/100km, plus 95 gasoline, which is more powerful than the 2021 model.

Welcome to [Autohome Nanchang Promotion Channel] to bring you the latest car market trends. At present, the high-profile luxury SUV is attracting consumers in Nanchang area with amazing discounts. It is reported that the Cadillac XT5 is conducting an in-depth promotion, with a maximum discount of up to 130,000 yuan, making the already expensive model more cost-effective. The minimum starting price has now been adjusted to 242,700, which is a car purchase opportunity not to be missed. If you are interested in the Cadillac XT5, be sure to click "Check Car Price" in the quotation form below to seize the opportunity of this car purchase discount in time, so that your dream car can enter your life at a more affordable price.

The exterior design of the Cadillac XT5 fully demonstrates the perfect combination of luxury and power. The front face features the iconic shield-shaped air intake grille, and the fine craftsmanship of chrome material enhances the overall visual impact. The body lines are smooth and powerful, outlining a steady and dynamic outline, highlighting the consistent elegance of the Cadillac brand. The proportions of the sides are coordinated, and the large-size wheels are matched to give a delicate and sporty feeling. The overall style is atmospheric and exquisite without losing details, which fully reflects the aesthetic pursuit of the XT5 as a luxury SUV.

The Cadillac XT5 offers a unique design aesthetic with its elegant side lines. The body size is 4813mm*1903mm*1682mm and the wheelbase reaches 2857mm, providing a spacious interior space. The front and rear wheelbases are kept at 1645mm, ensuring good driving stability. The tire size is 235/65 R18, and it is matched with a delicate wheel design, which not only enhances the overall visual effect, but also guarantees the grip and comfort in the ride.

The interior design of the Cadillac XT5 is dominated by luxury and technology. It uses a delicate leather-wrapped steering wheel to provide a comfortable feel and support manual up, down and back adjustment, so that the driver can find the best control position. The center is equipped with an 8-inch high definition central control screen, integrated multimedia system, navigation, telephone and air conditioning control functions, and supports automatic speech recognition to make operation more convenient. The seat material is a combination of imitation leather and leather, the main and passenger seats are equipped with 4-way adjustment and waist support, and the front seats also provide additional heating function to ensure the comfortable experience of passengers. The power seat memory function is specially designed for the driver’s seat, the passenger seat also supports multi-directional adjustment, and the second row of seats can realize front and back adjustment, providing flexible riding space. In-vehicle USB and Type-C interfaces are distributed in the front and rear rows to meet the charging and data transmission needs of passengers.

The Cadillac XT5 is equipped with a powerful 2.0T engine, which can reach a maximum power of 174 kilowatts and a maximum torque of 350 Nm. The performance of this engine is excellent, with a peak of 237 horsepower, coupled with a 9-speed automatic transmission, providing the driver with a smooth and powerful driving experience.

Summarizing the evaluation of the owner of Autohome, the Cadillac XT5 won her affection with its domineering appearance and smooth body lines. The owner particularly appreciated the vehicle’s sense of power, as well as the petal-shaped wheel design that coordinated with the body, which undoubtedly satisfied her aesthetic and use needs. Whether it is the sturdy shape or the exquisite details, the XT5 fully embodies the perfect combination of luxury and performance, making it an ideal choice for her.

There are a lot of options for gasoline + 48V light hybrid system cars now, as we said today. Let’s see if its highlights can attract you with the editor.

Let’s take a look at the appearance of the Mercedes-Benz GLE Coupe AMG. The front face of the Mercedes-Benz GLE Coupe AMG is avant-garde and very sporty. Coupled with clean headlights, it looks very full. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing, etc. Come to the side of the body, the body size of the car is 4961MM*2018MM*1716MM, the car adopts cool lines, the body gives a very unique feeling, with large-sized thick-walled tires, smooth lines run through the entire side of the car. In terms of the rear, the rear looks very dynamic, the taillights are very simple, and the sense of neatness is in front of you.

In terms of the interior, the interior design has taken a dynamic and lively route, and the overall appearance is very avant-garde. The appearance of the steering wheel of the car looks very good. It is made of genuine leather, and the practicality and appearance are not bad. From the central control point of view, with the 12.3-inch central control screen, the interior design is quite layered and looks very cool. Let’s take a look at the dashboard and seats again. The dashboard design is remarkable and looks very dignified. The car adopts leather seats, which are equipped with functions such as memory electric adjustment for the auxiliary seat, memory electric adjustment for the seat, and seat ratio reclining. It is very comfortable to ride.

The car is equipped with vehicle to everything, driving mode selection, remote control key, rear wipers, interior ambient lights and other configurations, fully ensuring the convenience and comfort of the car experience.

To sum up, the SUV model has an atmospheric appearance, good spatial performance, and high cost performance. I wonder if you are interested in it.

According to Wuhan Hotline Network (nbdnews.cn), in the field of luxury cars, Lincoln has always been concerned about its excellent performance and comfortable driving experience. Among them, the suspension system is one of the key factors affecting the driving quality of the vehicle, and Lincoln Navigator has an excellent performance in this regard.

The Lincoln Navigator is equipped with advanced suspension systems, including pneumatic suspension, which automatically adjusts the stiffness and height of the suspension according to different road conditions and driving modes, providing a smoother and more comfortable ride.

Suspension types affect the driving experience in many ways. First, different types of suspension have different shock absorption effects. For example, the traditional McPherson-type suspension has a simple structure and low cost, but it is relatively weak in terms of handling and stability. While the multi-link suspension can better control the trajectory of the wheels and improve the vehicle’s handling performance and stability.

Secondly, the stiffness of the suspension also affects the driving experience. A stiffer suspension provides better support, reducing body roll at high speeds and in corners, and enhancing vehicle handling. However, a strong suspension may result in a decrease in comfort on bumpy roads. On the contrary, a softer suspension is able to better filter the vibration of the road surface and provide a more comfortable ride experience, but there may be compromises in terms of handling.

In order to more intuitively demonstrate the characteristics of different suspension types, we can compare them through the following table:

Suspension Type Advantages and Disadvantages McPherson-type suspension has simple structure, low cost, small footprint, relatively weak handling and stability, multi-link suspension has good handling and stability, and can better control the wheel motion trajectory. High cost, complex structure, double wishbone suspension has strong anti-roll ability, adapts to high-speed and intense driving, takes up a lot of space, and costs high. Air suspension can automatically adjust height and hardness to adapt to different road conditions. Good comfort and high cost, complex maintenance

The pneumatic suspension equipped by the Lincoln Navigator combines the advantages of comfort and handling. In daily driving, it can effectively filter the small bumps in the road surface and provide passengers with a comfortable riding environment. And in high-speed and intense driving, it can provide sufficient support by increasing the hardness of the suspension to ensure the stability and handling of the vehicle.

In conclusion, the suspension system is an important part of a car’s performance, and different suspension types and characteristics directly affect the driving experience. Lincoln Navigator’s careful configuration in this regard undoubtedly brings consumers more excellent driving enjoyment.

BITECH On September 28, LEXUS Lexus welcomed a new member of the RX family of medium and large luxury SUVs, the RX 300. On the basis of the current RX fully electrified model lineup, pure fuel models have been added to enrich the selection of RX models.

The new RX 300 delivers outstanding handling performance with a lightweight, high-rigidity body. Equipped with a new generation of inline four-cylinder 2.0L turbocharged engine + 8-speed automatic transmission (Direct Shift-8AT), it can output a maximum power of 182kW, providing the driver with an exciting, fast and agile driving experience.

Achieve excellent performance while being both environmentally friendly and economical. The wider transmission ratio range allows for both strong start acceleration and better fuel economy at high cruising speeds. The clutch control system of the new torque converter enables locking from low speed to full acceleration, resulting in a more linear and direct driving experience. The engine uses the D-4ST fuel injection system, which can precisely control the fuel system and turbocharger according to driving conditions, achieving low fuel consumption and increased low-speed torque, easily adapting to a variety of driving needs. The variable cooling system provides excellent cooling and warm-up performance according to engine operating conditions, further enhancing engine performance and helping to balance fuel consumption and air conditioning efficiency.

The new RX 300 uses an electronically controlled OurHours four-wheel drive system, which can provide real-time and accurate dynamic control of the vehicle’s front/rear axle power output (75:25 to 50:50) through a variety of sensor information (including but not limited to wheel speed sensors, steering angle sensors, etc.) according to the driving situation, providing excellent driving stability and smooth driving comfort. Even in slippery road conditions, the accuracy of road condition judgment can be improved through the acquisition of tire and road information, so that the driver can control the vehicle more confidently and control a variety of road conditions with peace of mind.

On September 13, the information of Lantu Auto’s capital increase project was officially disclosed on the Shanghai United Equity Exchange. This capital increase is the first external equity financing since the establishment of Lantu Auto, which will further optimize the equity structure of Lantu Auto, stimulate the vitality of the enterprise market, and accelerate the reform process of the state-owned enterprise system and mechanism.

Before the capital increase, 89.66% of Lantu Automobile was held by the joint stock company of Dongfeng Automobile Group (referred to as "Dongfeng Group"), and 10.34% of the equity was held by Wuhan Waya Enterprise Management Consulting Partnership (Limited Partnership) (referred to as "Employee Stock Ownership Platform"). After this round of capital increase, it is expected that the equity held by Dongfeng Group will not be less than 77%, the total equity held by strategic investors will not be more than 15%, and the equity held by the employee stock ownership platform will not be less than 8%. The strategic investment obtained by Lantu this time will be used for Lantu Automobile’s core technology research and development, digital system construction, capacity construction and marketing investment.

As a high-end new energy vehicle brand built by Dongfeng Group, Lantu carries the dual mission of Dongfeng brand upward and new system and mechanism exploration. It is the pioneer of Dongfeng Group to promote the in-depth development of state-owned enterprise reform and promote the high-quality development of state-owned enterprises. In 2021, Lantu launched the Equity Incentive Plan for the core backbone of the enterprise, which realized the employee stock ownership incentive. In 2022, Lantu will adjust the management team on the one hand, improve the full-link personnel structure and management structure, and provide organizational guarantee for the follow-up development of Lantu. On the one hand, actively introduce social capital, build a more flexible market-oriented enterprise system, and help Lantu to rapidly improve its future competitiveness.

Since the launch of the Lantu brand two years ago, it has formed a unique core competitiveness with its product strength and technical advantages. In terms of products, Lantu has launched two high-end new energy vehicles, "Performance-level intelligent electric SUV" Lantu FREE and "Electric Luxury Flagship MPV" Lantu Dreamer. In terms of technology, Lantu has basically realized full-stack self-research, and independently created leading key core technologies such as native intelligent electric ESSA architecture, central centralized electronic and electrical SOA architecture, and 800V fast charging.

It’s not a good idea.

According to the sales data released by Lantu Automobile, the sales of Lantu new cars have maintained rapid growth for three consecutive months. In August 2022, Lantu delivered a total of 2,429 new cars, an increase of 495% year-on-year and an increase of 35% from July. After the launch of the "Electric Luxury Flagship MPV" Lantu Dreamer, it quickly won market recognition and consumer favor, and achieved 1,591 deliveries in August. Since the first delivery in August 2021, within one year, the Lantu brand has delivered a total of 17,891 vehicles to users across the country, and the average price of bicycles under the Lantu brand exceeded 370,000 yuan.

At present, Lantu has completed the layout of SUVs and MPVs within two years. At the Chengdu Auto Show on August 26, Lantu officially released the personalized customization ecology. "Lantu FREE DNA" was launched simultaneously as a personalized customized version of the performance-level intelligent electric SUV Lantu FREE. According to Lantu’s strategic plan of "one new car a year", Lantu will also launch a third sedan model by the end of this year.

At 8:00 am on September 20, the Apple iPhone 16 series was officially launched in major Apple stores. At 10:08 on the same day, the Huawei MateXT extraordinary master who had opened an appointment earlier was also officially launched. Huawei and Apple, the two global consumer electronics giants, once again competed head-on.

The iPhone 16 is on sale less than in previous years

At about 9 am on the same day, a reporter from Securities Times E Company came to Apple Yitian Holiday Plaza store and saw that the entrance of the store was still the same as in previous years, showing a long queue of users who had booked a new machine waiting to pick up the new machine, but the flow of people was slightly less than in previous years. At the same time, around the store, as in previous years, there were many "scalpers" of the iPhone 16 series on site.

"We only accept the iPhone16 Pro Max, with a price increase of 200 yuan. We will not accept it in the afternoon. We are also betting on the market now. The price of Huawei’s three-fold screen is about 20,000, and the price increase of 20,000 to 30,000 cannot be received. The total price will be sold to 50,000 to 60,000." At 9 am on September 20, the "scalper" who recycled the iPhone 16 series at the entrance of the store told reporters.

There are also a small number of "scalpers" who say that the iPhone 16 Pro version is also accepted, but the price increase is very small, only 50 yuan to 100 yuan per unit.

"It’s not even enough for the taxi fare," someone who has just received Apple’s new phone for sale told reporters.

The reporter saw at the scene that there were also some "fruit fans" who had not pre-ordered the iPhone 16 on Apple’s official website and tried to increase the price on the spot to buy a new machine. For them, this year’s price increase was acceptable, "I didn’t get it on the official website before, I’m going to buy a Pro Max512G black from scalpers, and the price increase is 500 yuan. I feel that the price is okay."

In comparison, in previous years iPhone new products on sale, consumers from the market to buy Pro and above versions generally need to increase the price of 800 yuan to thousands of yuan, last year iPhone15 Pro Max had the highest price increase of more than 2000 yuan.

In terms of the basic version of iPhone16, there has been a "break" before the sale. It is understood that on September 19, the day before the launch of the iPhone16 series, the price of the iPhone 16 official website started from 5999, and the subsidy price of Pinduoduo started from 5399 yuan, a direct drop of 600 yuan; iPhone 16 Plus (512GB) official website price was 9999 yuan, and the subsidy price of Pinduoduo was 8999 yuan. The discount was as high as 1,000 yuan.

Today, the reporter found that some offline stores can directly buy iPhone 16, and the price is 200 yuan – 300 yuan lower than the official website.

In the early morning of September 10, Apple officially released the iPhone 16 series. iPhone 16 and iPhone 16 Plus start at 5,999 yuan and 6,999 yuan respectively. iPhone 16 and iPhone 16 Plus have five colors to choose from, namely black, white, pink, dark cyan and ultra cyan. iPhone 16 Pro 128GB starts at 7,999 yuan, iPhone 16 Pro Max 256GB starts at 9,999 yuan. The iPhone 16 Pro series has a total of four colors, including white titanium, black titanium, primary color titanium and the latest "desert titanium".

On September 13, after the iPhone 16 series opened for pre-order, recently, Tianfeng Securities analyst Guo Mingyu released data showing that the iPhone 16 series sold about 37 million units in the first weekend of pre-order, a decrease of about 12.7% compared with the same period of iPhone 15 series last year.

Kuo said one of the biggest reasons for iPhone sales this year was lower than expected demand for the iPhone 16 Pro series. In addition, the failure of Apple Intelligence, the biggest selling point of the iPhone 16 series, to launch at the same time as the iPhone 16 series is also affecting sales. According to Apple, the Chinese, French, Japanese and Spanish versions of Apple Intelligence will be available as soon as next year.

Yu Chengdong: Working overtime to expand production capacity

It is worth mentioning that on the same day as the iPhone 16 series went on sale, Huawei MateXT Extraordinary Master also went on sale at 10:08 today.

At around 10 am that day, the reporter came to Huawei Yitian Holiday Plaza store and found that the store was ready for the sale of Huawei MateXT Extraordinary Master, and there were a small number of users who snapped up the machine online (Huawei Mall).

At the same time, the store also showcased two new Huawei MateXT Extraordinary Master red and black machines, but unlike other new machines displayed by Huawei, the Huawei MateXT Extraordinary Master displayed in the store has a transparent glass box locked on the periphery, and the store can only experience the appearance, temporarily unable to experience it with your own hands.

"We have a fixed time to display the machine and for consumers to experience the machine. At present, this model only accepts information registration and reservation, and the time to get the real machine is to be determined." The staff in the store told reporters.

Before the sale (23:59 on September 19), the official website data of Huawei Mall shows that as of now, the number of reservations for Huawei Mate XT has reached 6.622 million.

After the panic buying started, all models of Mate XT Extraordinary Master were "empty in seconds". At present, online platforms such as Huawei Mall, JD.com, and Tmall Flagship Store all show "temporarily out of stock".

On the morning of the same day, Yu Chengdong, executive director of Huawei, chairperson of end point BG, and chairperson of smart car solutions BU, appeared at the flagship store on Nanjing East Road in Shanghai to attend the first delivery ceremony of Huawei Mate XT extraordinary master.

Yu Chengdong said at the delivery ceremony that the popularity of Huawei’s triple-folding mobile phone far exceeded expectations, and the team is working overtime to expand production capacity.

"We can’t grab it even if we want to buy it ourselves," a Huawei employee told reporters.

Reporters in some domestic second-hand platforms found that Huawei MateXT extraordinary prices as high as 68,000 yuan/unit.

Huawei Mate XT Extraordinary Master was officially released on September 10, Beijing time, priced at 19999 yuan to 23,999 yuan, providing 256GB, 512GB and 1TB models. On online platforms such as Huawei Mall and Tmall flagship store, the same user can only buy one.

On September 19, Guo Mingsheng issued a document saying that the latest supply chain survey shows that due to the high demand in the market, the shipment forecast of Huawei’s three-fold mobile phone Mate XT in 2024 has been doubled, and it has been raised from the 500,000 department to the 1 million department.

Ethan Qi, associate director of research at Counterpoint, told reporters that the launch of this new product can solidify Huawei’s technological leadership in the field of folding screens. To a certain extent, this is the right strategy, because this process will help Huawei accumulate experience in developing more complex folding smartphones. In addition, as folding screen technology becomes more mature, consumers are more and more accepting of folding screen phones. It is very wise for Huawei to choose this time to launch new products with more acceptable weight, thickness and reliability. Now may be a good time for Huawei to take the folding design to a new level.

At the Guangzhou Auto Show, which opened on November 19, 2021, Lantu Automobile officially launched the second model of the brand, the pure electric MPV "Dreamer". The new car is based on ESSA’s native intelligent electric architecture, positioning a large MPV, and launching four-seat customized and seven-seat models. It will be launched in mid-2022.

After the official debut of the new car, Lantu Automobile organized a media communication meeting, with Lantu Automobile CEO and CTO Lu Fang and CBO Lei Xin explaining the origin, positioning, and goals of the "Dreamer" car for us, as well as the current achievements and future plans of Lantu Automobile.

Dreamers and dream homes

First of all, Lu Fang deconstructed for us why Lantu Automobile chose to develop MPV models in the second model. Lantu believes that from a national perspective, the peak carbon dioxide emissions carbon neutrality target puts new requirements on the development of the automotive industry. The "window period" for the rapid popularization of new energy vehicles in our country has opened, but there is currently no MPV that can meet the conditions of low-carbon travel. As a national team of high-end electric vehicles, Lantu has the responsibility and obligation to meet the needs of low-carbon travel in the market.

From a market perspective, new energy MPVs are a rigid demand for consumers, but the market is blank. With consumption upgrades, changes in the family structure of two-child and three-child families, and the family structure of "4 + 2 + X" with only one child, there is a big family as soon as you go out. Consumers need an MPV that can improve the quality of travel and take care of every need of the family. But at present, there is no MPV on the market that can solve the travel needs of the whole family.

From the external environment, the current MPV market does not have high-end pure electric products for users to choose from. There is no pure electric MPV on the market that truly meets the family experience and business travel, and there is no pure electric MPV that truly meets the family economic travel and can enjoy high-end quality.

Therefore, Lantu hopes to create an MPV that can compete with foreign luxury brands. Whether it is Lantu FREE or Lantu Dreamer, they all hope to represent Chinese brands to promote brand improvement, which is also the confidence we have shown in technology.

In addition, Lu Fang said that on the eve of the auto show, Lantu Auto held a small-scale tasting meeting on November 17, allowing users to experience the Lantu Dreamer model first. In just three days, we have received a lot of user feedback and hope to order. As the second or third car at home, many Lantu FREE users have been recommending this car to their friends, which shows that Lantu’s choice is correct and meets user requests.

In terms of the specific positioning of the model, Lei Xin said that Lantu Automobile believes that in the current new energy vehicle consumer market, users are more concerned about how to meet their own needs, and will not decide to buy a car, SUV or MPV. This purchase logic is the same whether it is for home or commercial use. And Lantu Dreamer is a pure electric MPV model built from actual needs, hoping to meet a variety of different vehicle scenarios such as business travel and family travel at the same time.

Landmap Dreamer can be customized according to user requests. The 4-seat version may be more inclined to the business travel of high-end business people, and the 7-seat version pays more attention to family travel. But Landmap does not deliberately target a certain market. Landmap is aimed at all target users, hoping to bring you a free and continuous exploration lifestyle and life concept with richer products.

When asked by the media that the name of Lantu’s first car is English FREE, and the second Dreamer is Chinese, how does Lantu consider the future naming system? Lei Xin said that for start-up brands, products are brands in a sense. Through individual naming, Lantu Auto hopes to create popular products and then empower the brand.

As an independent high-end new energy brand, Lantu’s future name will be mainly named in Chinese. The name Dreamer has two meanings. One is to represent everyone who has a dream and everyone who strives for the Chinese dream. They are the new backbone of this era and the realization of the Chinese dream. Another layer of meaning is the movable dream home. At work, it is a mobile living room, and at home, it is a movable warm home. It can be oil and electricity, IKEA and IKEA, and the city can be far away. It is a mobile third space that everyone wants to have.

When it comes to the characteristics of Landmap Dreamer in terms of intelligence, some media asked what upgrades the Dreamer has in terms of autonomous driving compared to Landmap FREE? How do you view autonomous driving in your future plans?

In this regard, Lu Fang said that from a technical perspective, both Lantu FREE and Lantu Dreamer can achieve advanced driving assistance at the L2 + level. However, Lantu Automotive never promotes autonomous driving, but defines these technologies as intelligent assistance systems, intelligent driving services or advanced driving assistance. Because Lantu insists on safety first, insists on seeking truth from facts, and never misleads consumers for gimmicks.

In addition to the L2 + level intelligent driving assistance, the Landscape Dreamer is also equipped with a 5G in-vehicle entertainment office system, a lift triple screen, wireless charging, and a car TV system, making it a relatively intelligent model in the MPV market.

Regarding the price range and IPO time of Landmap Dreamer, Lei Xin said that Dreamer will be officially listed in the middle of next year, and the price will be announced at that time. For competing products, Lei Xin said that the current high-end new energy MPV market is still a blue ocean, and there is no IKEA for the time being. At the same time, there is a high-end electric MPV with a higher degree of intelligence, so Landmap Dreamer has no direct competitors yet.

It can be seen that Lantu Auto executives are full of expectations for the Dreamer car, and about its sales expectations, Lu Fang said that Lantu hopes to be in the "first echelon" of the electric luxury MPV market for a long time with the Dreamer.

About Lantu Automotive

After talking about dreamers, we turned the topic to the brand of Lantu Automobile.

Regarding the brand positioning goal of Lantu Automobile, Lu Fang said that Lantu hopes to become a leading enterprise in high-end new energy vehicles in China. To this end, Lantu Automobile has made a lot of technological innovations, such as its self-developed super fast charging technology, which can not only improve the charging experience of users, but also reduce the time it might take half an hour or an hour to charge for about 400km in 10 minutes. In addition, from the perspective of social energy, after the voltage is raised, the efficiency of the whole vehicle will be improved, which will be helpful to society.

Lantu’s vehicle-road coordination is based on how to make the most efficient use of the road, and I believe that it will definitely be realized in the next 5-10 years. With the realization of coordination, vehicles can plan their routes in advance and use the most economical way to make each road the most efficient. Many of the technologies developed by Lantu are considering how to make the most efficient use of social resources in the future without generating too much waste.

Regarding the understanding of user operation, Lu Fang said that with the intelligent and networked car, users have established a closer relationship with brand owners in the whole life cycle of the car. In the past, users only simply paid attention to the product, but now they pay more attention to the service of the whole life cycle of the car. Users’ purchase behavior has gradually become a social activity, and users are more willing to enjoy the joy of contributing wisdom and thinking in the process of participating. So what kind of relationship to build with users and how to create more value for users are issues that car companies must think about if they want to achieve a win-win situation.

In this regard, compared to user operation and user circle, Landmap chooses and adheres to the concept of co-creating and sharing with users. Landmap has an equal relationship with users, treating users as collaborators and good partners, empowering them in both directions, growing together and sharing development results.

In 2019, Landmap has already started to co-create with users. In the prototype stage of Landmap’s FREE project, users tested and inspected together with Landmap. At that time, users put forward two or three hundred optimization suggestions, and Landmap finally adopted more than 130. There are also users who think that Landmap’s car keys are not good-looking, so Landmap solicited car key design solutions on the APP, and now the best solution selected by users has been implemented. Many users feel that Landmap FREE is very kind, because Landmap FREE also contains the user’s efforts and crystallization.

On November 17, Lantu held a small-scale Lantu Dreamer tasting activity, allowing users to easily communicate with travel company partners and listen to the opinions and suggestions of users and the market on MPV. At the press conference on the morning of the 19th, Lantu invited nearly 30 national teams of central enterprises to the Lantu booth, hoping to empower users with a high-quality full-life-cycle car ownership experience from the perspective of the user’s car ownership life cycle. Lantu also announced the official launch of the second global test peer program and renamed it the Global Creation and Enjoyment Peer Program, that is, we hope to continue to be user-centric, expand boundaries, deepen dimensions, and achieve comprehensive co-creation from products, services to ecological chains.

Landmap is not just a simple service for product sales, but really brings value to users. Landmap will definitely put user requests in the most important position and strive to explore a better model of co-creation and sharing with users.

Regarding Lantu’s "national team Moments", Lu Fang said that Lantu is a subsidiary of Dongfeng Company, and Dongfeng itself is a central enterprise. Central enterprises are to serve the people, that is, to serve users. Cooperation between central enterprises can create more value for society and users, which is a manifestation of practicing the social responsibility of central enterprises. In addition, central enterprises themselves have rich resources and capabilities. Central enterprises support and support each other, give full play to their respective advantages, and can make central enterprises develop better together. Cooperating with central enterprises can make users more confident in us, let users see Lantu’s ability is very strong, and believe in Lantu’s strength.

Lu Fang also said that at present, Lantu has been working closely with central enterprises in the whole ecological chain. Lantu’s direct-operated stores, financial services, intelligent networking, charging piles and other aspects are all cooperating with central enterprises such as COFCO Group and China Unicom. This close cooperation will have great support for Lantu’s products and services.

In terms of channel construction, Lu Fang said that currently Lantu adopts a direct sales model, in order to have a direct connection with users. By the end of this year, Lantu will build 57 Lantu spaces. In order to reach users more widely, more than 110 exhibition halls will be built in places with dense traffic such as supermarkets. At the same time, 23 delivery service centers and 51 officially authorized sheet spray centers will be built by the end of this year.

Next year, Lantu’s channels will expand even faster, and construction channels will be expanded from second- and third-tier to fourth- and fifth-tier cities. As long as there is demand, even if there are no local stores, Lantu will find ways to meet the demand, such as door-to-door test drives, door-to-door car deliveries, and so on.

For example, when Lantu was doing a global test peer program, it encountered two users in a very remote county in Xinjiang. The final delivery was also to find a way to send the car there, including follow-up repairs and maintenance.

Bang Dianping

From its first MPV model, Dreamer, to the brand’s understanding and planning for users, partners, and channel construction, we can see that Lantu Auto, as a "new brand", has a very mature "mind" and thinking. With a clear model and brand plan, we have reason to believe that Lantu can grow healthily and provide us with better products and services.

Recently, some netizens posted a car purchase invoice for Changan Mazda EZ-6. The invoice shows that the first new energy model of Changan Mazda is priced at 221,800 yuan. This news undoubtedly caused an uproar in the automotive circle. The EZ-6 is not only the pioneer of Changan Mazda’s entry into the new energy market, but also has the potential to become a spoiler in the joint venture B-class car market, especially in this segment that only provides range-extending power options. It can be said that "the comer is not good".

According to the exposed invoice, we must first consider the authenticity of this invoice. The invoice was issued on August 16, more than a month earlier than the pre-sale time, and the car company’s time advancement process shows that Changma internally agreed on the price two months in advance. Although sensitive information such as the invoice code has been coded, from the invoice information and the invoice seal of Changan Mazda Automobile Co., Ltd., the invoice has high credibility and is very likely to be the real information from the internal outflow. Therefore, such a selling price should have great credibility.

In fact, since the EZ-6 made its debut at the 2024 Beijing Auto Show, it has quickly become a hot topic in the field of joint venture new energy. On the one hand, it is at the forefront of the trend in terms of styling design, and on the other hand, it is the only model in the joint venture B-class sedan market that offers extended range power options, filling the gap in the form of joint venture new energy brands.

In terms of product specifications, the EZ-6 has a length, width and height of 4921mm, 1890mm and 1485mm in body size, a wheelbase of 2895mm, and a frameless door and hatchback design. These designs are not only in line with modern trends, but also show a sense of high-end. Although its appearance is more new and energy-efficient, details such as through taillights and four round barrel lights on both sides still retain the classic design elements of Mazda.

In terms of power system, the EZ-6 offers both pure electric and extended range options, both of which are rear-drive layouts. The power parameters of the pure electric version are set at 190kW, while the extended range version uses a 1.5-liter range extender of the same power. In terms of range, the pure electric model has two versions of 480km and 600km according to the battery pack capacity. The extended range version can achieve a battery life of over 1300km with one tank of fuel and one charge, which is quite good in the same class of models.

In terms of intelligent configuration, the EZ-6 also spares no effort. Equipped with Qualcomm Snapdragon third-generation 8155 chip, 14.6-inch floating central control screen with full LCD instrument panel and AR-HUD head-up display, the whole cockpit is full of technology. In terms of safety configuration, 360-degree panoramic image, 180-degree panoramic chassis, adaptive cruise control, lane keeping assistance, automatic parking and other functions are equipped. In terms of comfort, Sony audio, 64-color ambient lights, zero-gravity seats and other configurations make it difficult to find competitors in the same class of models.

When comparing similar competitors, the price of the EZ-6 is even more advantageous. As a joint venture pure electric mid-range car, compared with the price of the same level Tesla Model 3 and BMW i3 at about 300,000 yuan, and the starting price of the Volkswagen ID.7 is 227,700 yuan, the 221,800 yuan of the EZ-6 pure electric version is quite affordable. This not only highlights its high cost performance, but also a challenge to similar brands.

According to Mazda’s previous pricing strategy, the final price of this car is estimated to be between 18-240,000 yuan. Combined with market demand and competitors, if some competitive policies are introduced during the pre-sale period, the EZ-6 is likely to become the next popular car. This will not only bring Changan Mazda a higher market share, but also bring great pressure to the existing joint venture new energy models in the market. As for whether all this can be realized as expected, the answer will be announced when the EZ-6 starts pre-sale on September 28 and is officially launched at the end of October. Please continue to pay attention and share your views and expectations in the comment area.

Whether you are a car enthusiast, a potential car buyer, or an industry practitioner, the launch of this car will undoubtedly bring a new wave. Please join us in anticipating the official launch of Changan Mazda EZ-6 and see if it can really become a disruptor in the joint venture new energy B-class car market.