Wei Xiaoan: China tourism, changes of the times

Wei Xiaoan, President of Leisure and Holiday Branch of China Tourism Association

  The topic I’m going to talk about today is "Tourism in China, Times Change", because we are familiar with the word times, but we may not really understand it. China’s tourism development has entered a new turning point in 45 years. What turning point? One is to reopen and the other is to develop again, but the foundation is different and the starting point is different, so it cannot be mentioned in the same breath. From 1978 to 1979, Deng Xiaoping talked about tourism development five times in 10 months. Thirty years later, Huangshan held a meeting to commemorate the 30th anniversary of Deng Xiaoping’s visit to Huangshan, proposing that China tourism should start from Huangshan. At that time, grasping tourism was to grasp the breakthrough point of reform and opening up, the country’s foreign exchange income was extremely scarce, and tourism facilities were extremely scarce, almost starting from scratch. But now it’s different. We have a lot of foreign exchange income and a surplus of tourist facilities, and we are really facing a new turning point. At present, tourism now has a huge market scale. When domestic tourism is counted together, the scale of China’s tourism market ranks first in the world, and it ranks first with our foreign trade and our high-speed rail. We have a bunch of world firsts, all of which are about scale, and so is tourism.

  Second, there is a huge asset scale. How big is this asset? No one can tell. Because there is a simple reason, the boundaries of the tourism industry are unclear. But I think there is at least a huge asset scale, because I have done this before. When I was the director of the Financial Planning Department, I said that we should study how big the asset stock of China tourism is. Looking up and down, I found that there was a number in 2008, when the country was 800 billion. At present, our annual tourism investment is expected to be 1.8 trillion yuan. After 30 years of accumulation, we have only accumulated 800 billion assets. Now, it is more than 8 trillion yuan. We can draw such a conclusion.

  Third, strong operational capability. This is the foundation for China to become a world tourism power, and it is also the foundation for our re-development. This foundation is completely different from before. For example, when I go to various places now, I sometimes see them holding investment promotion conferences. Generally, I don’t attend this conference. Today, I still talk about attracting investment. This is to fool people, 100 projects, a project of 1 billion or even 2 billion, and more than 78 billion projects. When it comes to tourism investment in this province, it reaches 3 trillion. Who is this fooling? Did you fool investors or yourself? I think this is a big problem in our industry now, and everyone has not figured out what is going on with us now. Therefore, my conclusion is that the incremental era has passed and the stock optimization has begun. This is our fundamental transformation. In fact, most of Xiangyuan’s investments in recent years are also stock adjustment.

  In the past, the growth of speed began, so it is obviously inaccurate to set the frame of reference as 2019 now. Because before we responded to the epidemic in 2019, it was only a comparison of quantity and scale, and now we should start with quality. There are four major problems in China tourism in 2019, including poor efficiency, low quality, poor structure and lack of talents. We can’t go back to the epidemic now, should we go back to that time? Objectively speaking, the tourism industry in China has taken a breath for more than half a year. While taking a breath, the original problems are showing, and the problems have not been solved. However, the problems were not shown when the epidemic was severe, and now they are showing up again. Therefore, there have been a lot of complaints about tourism recently, and of course there are many praises.

  So we have to think about it, when will we go back? Strictly speaking, going back to the past must be wrong. We must focus on the future and study how to develop in the future. Therefore, naturally, China tourism faces the historical task of transformation and upgrading, transforming into the main traditional fields, including travel agencies, restaurants and scenic spots, as well as the growing traditional fields, such as hot springs, homestays and camps. All these are regarded as new formats. Is this a new format? Hot springs have been in existence for 30 years, camps for 20 years, and homestays have been ups and downs for 10 years. Strictly speaking, these so-called emerging things have been traditional. It should correspond to the changes in market demand, and upgrading is a high-quality development and a comprehensive requirement, in which quality and efficiency are the same requirements, and the fundamental reason is behind the benefits. Strictly speaking, China tourism is an industry with low efficiency. Don’t always talk about emerging industries. Is it still an emerging industry after 45 years of development? China’s real estate industry started in 1998, 20 years later than tourism, and now it has reached the ceiling. At this time, it is said that tourism is a new industry, which is nonsense with your eyes open. To make tourism a new industry, this new type requires us to have good benefits, strong quality, excellent structure and sufficient talents, of which the core is enterprises.

  At present, the so-called head enterprises are all based on turnover, or on scale. How many places really talk about profit? After so many years of tourism, can we reach the average social profit rate? For example, 5%, industrial manufacturing 5%, which contains many things, such as bank interest rates, the whole investment cost and operating cost, and finally condenses out 5%, with social contributions ahead. Our tourism industry can’t even achieve this now, so what is our greatest contribution? Raising a group of people for the country is the greatest contribution. But it is true, all kinds of different situations. But in the final analysis, it is such a problem. So I talk about these big issues.

  First, the new era

  The new era is not entirely the future, we are in a new era, and the new era is not entirely hope, but more likely difficulties and challenges.

  1. External factors

  This determines the immediate operation and long-term development of tourism, among which three negative pressures are relatively large.

  The first global change. Changes in the second epidemic era. Now we say that the epidemic has passed. I say that the epidemic has not passed. What we have passed now is only the epidemic control method. From the beginning of December last year to the end of December, the epidemic was high in one month. As far as tourism is concerned, the epidemic situation in COVID-19 has marked an era, and the epidemic control has also marked an era. Therefore, everyone said that it began to recover this year, and they were all excited. I said several times that there is no need to get excited. What is the situation? Wangding was not prosperous, so he did it again.

  The third is the influence of uncertainty. In the past three years, the epidemic has become a gray rhinoceros incident, which is a risk that people are used to. The black swan incident is hard to prevent. What else will there be? No one knows, generally speaking, there will be a great disaster after the great epidemic, but fortunately, our ability to prevent and resist disasters has been comprehensively improved. However, there are many uncertainties in international factors, and the only certainty is uncertainty. What will happen next? I don’t know These are three background factors that determine our destiny, many of which are negative, and three of which are positive.

  Fourth, it is a long-term goal to move from a well-off society to a moderately developed society. 1.4 billion people are moderately developed and need to get rid of the middle-income trap, which is the hope and the fundamental power source of tourism development. The words of per capita income growth, diversified demand and diversified consumption all sound familiar and cliché. But think about it, how to diversify the demand? How to achieve diversification of consumption? This is a challenge.

  Fifth, the era of high quality is coming, which is the general tone of the next national development. Similarly, from scale to quality, tourism must also be pursued. High quality is not synonymous with high-end, but the systematization of decision-making quality, operation quality, product system, service quality and market quality, and it is the sum of development quality.

  Sixth, Chinese modernization. This will lead to the modernization of tourism in China, and I think this is the biggest task we are facing now. What is the modernization of Chinese tourism? We must have a good answer, which is also a guide.

  2. Changing times

  In the past 45 years, the development of tourism in China has been a general trend, but there have been nine fluctuations during this period, including various factors such as world-wide, economic, political, social and natural, and the most influential ones have been twice, but they all recovered quickly. However, all the fluctuations together can’t reach the impact of the COVID-19 epidemic. In the past three years, we can say that we have suffered everything and died. It’s time to hit the bottom. For example, in the travel agency industry, there were originally 50,000 saying and 80,000 saying, and in the end, there were less than 30,000 travel agencies. Travel agencies are a sunset industry. If they don’t reform, they will die. If there is no epidemic, they will die. So I don’t feel bad about the closure of travel agencies. Why? Because the travel agency is playing with people and people, it announced its closure today and will set up another one tomorrow. What’s wrong with more than a few? However, at this time, public opinion is rising, and tourism is fragile. There is a process from fragility to sensitivity, to elasticity and to resilience. In 1990, the National Tourism Administration held a special meeting to study vulnerability, and finally came to a conclusion that tourism can’t be said to be fragile. If this industry is fragile, is it still worth developing? Later, the World Tourism Organization also said this in 1991. We can’t say that tourism is fragile. We all said that it is sensitive. In the past few years, we started to say that tourism is flexible and tourism is resilient. This is not a matter of saying. The overall judgment and understanding of an industry determines a series of things.

  But now it’s different. In the past three years, the epidemic situation has been affected to a great extent, the second is the time, and the third is the depth, which involves the development potential. Therefore, it is natural that investment has stopped and brain drain has occurred in these three years. This is the biggest challenge in the new era. We don’t have to pin our hopes on the explosion of demand. What we really pin our hopes on is the quick response ability of the industry. If we have the quick response ability, there may be hope. Therefore, overall, I still have a breath this year, and I hope to really turn over next year. There is no need to be too optimistic about the situation. We can’t drum up our strength, and we can’t talk empty words. Although individual successful cases are encouraging, they can’t solve the universal problems.

  At present, the tourism pattern in China has undergone fundamental changes. First, the consumption capacity has declined. At first, it was said that consumption was suppressed, but now it can only be said that it is shrinking. I always felt this way when I was on a business trip in the first five months of this year, but this time I was on a business trip, I felt different.

  I recently went to Qingdao as the first stop on a business trip, and I felt a phenomenon that I hadn’t felt for several years, because before that, Beijing came into being, but with a wave of Beijing’s small flag, I took the tour groups one by one, and I said it was no good. This is an old man and an old lady, how can I spend money? Qingdao is different. We live in Haitian Hotel in Qingdao, which is a high-end boutique business hotel. When people are full, they have to grab rooms and wait for them. Breakfast is all on vacation. It really helps the old and brings the young. Has the market changed? I thought it was summer vacation, so I turned a business boutique hotel into a holiday hotel. Then go to Xi ‘an, which is a city in online celebrity. People come and go from morning till night. I don’t feel enough when I arrive in Shanghai. But just a feeling, where is the essence of this market? It is the consumption of beasts that pulls strength. In the summer vacation, at Qingdao Airport and Xi ‘an Airport, it is the fundamental consumption that drives children’s consumption. I thought so. A summer vacation passed and school started. Everyone met, but you didn’t go out to play. You and your classmates had nothing to say. What does this mean? It shows that our consumption power is still there, so we should not be too pessimistic, neither too optimistic nor too pessimistic.

  The second is the change of market structure. The rise of urban leisure and the prosperity of rural micro-vacation have formed two new tracks, which can accommodate trillions of investment and form trillions of consumption, and can last for a long time, even if there are any uncertain factors, these two tracks will not change. So safety, short distance, short time and speed are the basic requirements.

  The third is the change in supply. The traditional pattern almost collapsed, and new products corresponding to demand gradually flourished. What is this? This is the fundamental turn of our traditional sightseeing, but the track is too small to solve the crisis.

  Fourth, tourism investment has declined in an all-round way, lacking development potential. An industry without investment really has no stamina, but now we are facing a big problem. What should we invest in? I met many investors and asked, what do you want to invest in tourism? I asked you what you want to vote for. I counted for a long time, but I couldn’t count it.

  3, can’t mess up.

  However, after three years of ups and downs, everyone is in a hurry and can’t get confused. Now the basic situation can’t be found in the north, and there are four so-called new hotspots, which are likely to develop blindly. Therefore, if you want to find such projects again, I suggest that you don’t look for them.

  The first world-class scenic spot and resort lacks research support. What is world-class? Moreover, scenic spots and resorts are not world concepts at all. Come to a world-class red tourist area, isn’t that a joke? Actually, it is a concept of destination, not a concept of area. Second, the number is limited and cannot be exaggerated, but now everyone is starting again.

  On the second night, the economy and night tourism were exaggerated in scale and windy in the project. I saw a figure saying that China’s night economy will reach 36 trillion yuan. We can’t exaggerate this level. In 2021, the total retail sales of consumer goods in China will be 44 trillion yuan. Among the total retail sales of consumer goods in China, the night economy will be 36 trillion yuan. Who will be fooled? However, because a group of companies do this, they hope that the bigger the story, the better. I think it will cause endless troubles and involve a lot of problems. In 1990, Shanghai talked about lighting up Shanghai. At that time, I hoped that all the merchants on the Bund would turn on the lights at night. In a word, who would pay the electricity bill? Because the government said, I’ll help you with these facilities. Who will pay the electricity bill? The government said I would come out for half a year. Half a year has passed, and the night economy has really got up. Everyone said that there is no need for the government to pay. Now we are tossing these things, which involves this. Don’t ask if the power supply is enough? At present, air conditioning is not free all over the world, including some places in Europe and America. Why? There is no electricity. China is now the country with the most adequate power supply, so people don’t think this is a problem. Second, who will pay the electricity bill? Third, how to solve light pollution? A series of negative factors, but everyone is so fooled, I don’t agree. It is ok for a prefecture-level city to have an area to be a night economic zone, but it can’t be everywhere, and there is no need for counties, but now many of us are starting to do it. In my judgment, one is basically dead.

  The third virtual reality, augmented reality, meta-universe, etc., can not be blindly developed. This is also a more exaggerated problem now. There are two judgments on this matter, one is called instrumentalization, and the other is called productization. The traditional field is instrumentalization. We improve efficiency and increase efficiency through digitalization. This needs to be strengthened and vigorously developed, but productization does not need so much. One of the most basic points violates the origin of tourism. Why do tourists go out? In order to pursue these feelings, if a meta-universe replaces all these things, anything at home will do. What are we doing for tourism? Besides, doing these things violates the origin of tourism. How is it possible?

  Fourth, the health care industry. Kangyang industry is a big track, but it is not simple. Kangyang is a career. Now we are industrializing our career, and tourism is one of them at best. Now that Kangyang is a big tourist track, what does Kangyang have to do with you? There are a number of residential projects, which are considered as health care, and they are also very popular now. They are also trying to promote themselves and should not be overestimated. Moreover, this pit is also very deep. After a long time, can you dig a pit and put yourself in it?

  Therefore, these four so-called new hot spots are not very likely. Now they have seen blind development, not to mention the overall shrinking of tourism investment and the general difficulties of government finances. Therefore, I don’t know who is fooling who, and I may finally fool myself.

  At the same time, a new pattern has emerged. First, the traditional resources have been exhausted and their influence has gradually faded. Second, traditional products dominate the market, and their stamina is gradually decreasing. Third, the traditional market has been transformed in an all-round way, and the old and the new are alternately carried out. Fourth, cross-border development has become the norm, and traditional enterprises have declined. Fifth, the industrial structure is constantly changing, and new formats are emerging. Sixth, the investment structure goes beyond tourism and goes across fields. Seventh, the factor market is gradually prominent, and structural optimization is the first. What is the so-called factor market? Land, capital, management, technology, talents and information are all elements of the development of various industries. In the factor market of tourism, everyone pays attention to capital, followed by the land market, while other markets do not. Now the factor market is gradually prominent. Eighth, the location advantage changes gradually, and the traffic advantage appears. When I say that my location is very good, can it be done just by location? What is the traffic like? A place with convenient transportation, your original location weakness has been strengthened now, and a place with inconvenient transportation, let alone location advantage, will not do. China’s geographical and geometric center is in Lanzhou, which has the best location advantage, but a Hu Huanyong line marks the location of China’s economic geography, so it is natural to invest in the west and think about how to do this job. You can’t just talk about a location advantage. The ninth city has a prominent gathering pattern and a leading group development. In the next step, Beijing-Tianjin-Hebei, Yangtze River Delta and Pearl River Delta plus Chengdu-Chongqing city circle, plus at most a Central Plains city circle and a Northwest city circle, basically these city circles, these cities are gathering more and more prominent.Naturally, the hope of finding a project in these places is much greater. So now it is said that the resources are very good. Why do you say this? Tenth, the world’s leading situation has taken shape and new development guidance has been made.

  Therefore, the inevitability of history, the pressure of reality and the guidance of development all form a direction of tourism transformation.

  Third, the changes of the times

  I just talked about the changing times, saying that the changes of the times are the latest induction.

  1. Several phenomena

  In recent years, there are three hot phenomena in China. The first is Xi’ an, the ancient capital of Xi’ an for thousands of years, but it doesn’t rely on the old to sell the old, but relies on the old to sell the new. In addition to the Terracotta Warriors and Horses, the Huaqing Pool has basically been replaced by the Song of Eternal Sorrow. I stayed in Huaqing Palace Hotel a few days ago, and I walked around the garden every morning, and almost no one was quiet. When I went out, I saw people start to come in. In the afternoon, all the people came in, with three songs and dances, the most. New products emerge one after another. At twelve o’clock in Datang Furong Garden, Datang City that Never Sleeps and Chang ‘an, new hotspots are constructed by immersion and scene, so the whole Xi ‘an has become a city in online celebrity. It is normal to see a little girl wearing a Tang suit on the street of Xi ‘an, and people wearing Tang suits also feel normal.

  The second Changsha. Changsha is also a famous historical and cultural city, so simply go straight to the city of fashion and entertainment. The original foundation was the foundation of a market culture, and now it has strengthened fashion. I went to Wenheyou to watch outside, but I couldn’t get in because there were people inside. I just took a look and knew what was going on. If I wanted to have a meal inside, I could get a ticket. After six hours, what would it be? What are the reasons for the scenes in the 1980s and the living atmosphere in the 1980s? Because the post-80s generation has now become the mainstream, they are beginning to feel nostalgic, so Wenheyou is a new nostalgia. Modern China Tea Shop is just a punching card in online celebrity, and Changsha is lively, thus constructing another online celebrity city. Moreover, these two cities are relying on the old for the new and the new for the old. Such a pattern is very interesting, but I can’t move. I am a famous historical and cultural city. How can I do it? Will this work?

  The third Zibo. Inadvertently, another city is booming, and Zibo has abandoned all traditional concepts and formed a Zibo phenomenon by barbecue, but I said there is a Zibo experience. First, the breakthrough of urban management, deregulation, liberalization of the market, giving citizens opportunities; Second, the breakthrough of urban concept, the city exists for human existence, not for material existence. Because of our urbanization development in recent years, what do these four big things mean: main roads, big squares, big buildings and big green spaces? It means that the city depends on the car and exists for the car, but if there is no room for people to move, the city is uninhabited. Therefore, Zibo is just the opposite. The Zibo municipal government does not have this traditional set, and in the history of Zibo, a city was divided into five parts and did not pursue centralization. The third is the breakthrough of urban culture. A barbecue lights up a city and becomes a unique cultural phenomenon. In the final analysis, barbecue is just an introduction, which is simply warm and tender. The citizens also reciprocate the government, and there is no need to control or call. Zibo brand has become the pursuit of all people and spread it out through a warm-hearted little thing; Fourth, the cohesion of the city has improved, so everyone feels warm in it, and everyone gives everyone warmth. This experience can be extended. I first saw the Zibo phenomenon on the Internet, and I was the first to judge that Zibo had broken through the traditional urban management in China, which was a big deal. Now everyone says that Zibo has cooled down. Zibo has not cooled down, but has come down from the peak. Now it is back to normal, back to normal. How can we say it has cooled down? These views tend to be intense, hot,Sitting on the steamer when it is hot, lying on the ice when it is cold, it is unnecessary to be extreme. Zibo’s experience does not need huge costs, but it needs empathy and empathy, and it needs to start from small things. This is why we see the popularity of three cities.

  2. Kaleidoscope

  From the product point of view, there are a bunch of kaleidoscopes.

  One is the twelve o’clock in Chang ‘an, which is the most typical of immersion and scene. From the perspective of urban organic renewal, it has actually entered the fourth stage, the first stage of old city reconstruction, which began in the 1990s. The effect is not good, but it has changed the appearance of China city and turned it into a thousand cities. The second stage of urban organic renewal, because our city has developed to the ceiling, how to go further? Cities are not so powerful, real estate is shrinking, and urban land finance is basically broken, so now they all turn to urban organic renewal, tap urban traditional resources, and refine urban scenery. This is the second stage. In the third stage, when I saw Chang ‘an at twelve o’clock, what was this project? This project is a shopping mall in the 1990s. The shopping mall is 36,000 square meters, and the business is very poor, so it can’t be maintained. Therefore, Shaanxi Wen voted for such a move and made it twelve o’clock in Chang ‘an. Before I went, I thought I would build a block, but later I found it was wrong. It was just a building, which took 24,000 square meters and made countless scenes, and it was integrated from the moment I entered. Every morning at 10: 00 a.m., an official in Tang suit announced the start with an imperial edict. The guards were mighty. As soon as everyone entered, actors were in front of you, so you walked down all the way, and all kinds of scenes changed. Li Bai recited poems here, Du Fu recited poems there, and Xuanzang worshipped Buddha with his Buddhist scriptures on his back. When someone quarreled next to him, they were all actors, so people immediately merged. Come with me. A little girl. Where is she? I went to make up,I put on my makeup in an hour, changed my Tang suit, and came out. I was very excited. I was like a star, and everyone took pictures with me. The average guest stays for five hours, which costs an average of 500 yuan. After makeup, he eats in a stall without changing, just eating and eating in a Tang suit. After reading it, have a discussion with them. The first space in this place needs to be expanded, and you still have 12,000 square meters to use. The second time needs to be extended. Now it’s 10 am to 10 pm every day, so can’t it be extended to 2 pm? In this way, consumption will continue to increase, and attraction depends on immersion. There are 72 small songs and dances. When you get here, a song and dance comes out, which lasts for 8 minutes at the longest, usually 5 minutes. I don’t think I enjoyed it. How did it end? You go forward with another little encouragement, which is a bit like flash. I didn’t immerse myself that day. I just watched, watched and talked, but I got it. What does it mean? The buildings in the 1990s are old now, and at least they need functional transformation. When we come out, we will look at the 12,000 square meters and study how to make this place. This is a scene. In the fourth stage, I recently went to Chengdu, which is an enterprise that I said changed from 3 billion to 8 billion in two years. What project did he do? Shuang Bao Fuyu Garden. What is Shuang Bao? Giant pandas and golden monkeys, we only know that giant pandas and golden monkeys need more protection. This project is located in OCT, which used to be a real estate sales office. When the building was sold out, the sales office was useless. It was put down, and there were a bunch of exhibitions of giant pandas and golden monkeys, from stamps to photographs to paintings to international exchange works.Seven buildings were built outside, all of which were model buildings, and seven restaurants were made. Coupled with the environment, the restaurant cost an average of 700 yuan per person, and it had to be booked, but it was really well done. I got an inspiration from this. Now there are countless idle spaces in the city. We used to only value the old factory buildings and big warehouse. Now this latest idle space has come out. If we get this kind of thing out, we will basically get it one by one.

  The second national costume craze in Luoyang is the climax of the national tide wind. Why is there a national tide wind? It has been very fashionable and simple for three years, because this generation of consumption power has risen. At the beginning of the reform and opening up in 1978, we looked up at foreign countries and thought it was great, just like heaven. I remember the first time I went to Singapore to see a project. I looked like paradise at that time. After more than N years, I once went to Singapore to take an oil tanker and watched this project again. It was too bad. Why? It is because we are constantly improving. And this generation, when they were born and raised, can look at the world, so this generation’s national pride and pride are very strong. This is the foundation of the national tide.

  The third is the Zibo barbecue fever, which is the pursuit of fireworks.

  The fourth special forces tour, poor and healthy, does not fall into the blue sky, this is all the rest of our play, what is this called? I really want to travel and have no money, so I can play this thing. This thing can’t last long. In 1978, during my first summer vacation in college, I was a travel enthusiast and invited several people to visit Beijing, Jinan and Tai ‘an, and then came back for five days, including round-trip train tickets, at a cost of 20 yuan per person. How to play? Climbing to Mount Tai, everyone got a raincoat, lay down and slept for one night, and watched the sunrise the next morning. At the last stop in Jinan, there was only enough money left to buy steamed buns, and we sat at the stall and asked for a bowl of water to finish two steamed buns and get on the train. All this was left over from our play. What’s the big deal? But it reflects such a situation, so it can’t last long, because it doesn’t conform to the basic laws of tourism, but it is easy to spread in the network era.

  The fifth phenomenon, gathering and opening up, is cultural injection, quality improvement, and it really reflects consumption. I went to Shapotou, Ningxia last year, and there is a Yellow River lodge near it. This yellow river lodge is a new village built by Zhejiang people in the Yangtze River Delta, and the farmers in the village have moved out. This village has recruited 13 brand-name enterprises in the Yangtze River Delta to make homestays, and each of them will make a building with 130 rooms. Here is the Yellow River, and there is the desert. The appearance of earth houses and earth walls is the same. It is different when entering the yard. There is a small swimming pool in each yard, which is a holiday feeling. Look at the guests from the Yangtze River Delta, so people from the Yangtze River Delta used to invest, while people from the Yangtze River Delta used to operate, corresponding to the Yangtze River Delta guests. Talk to them, this year’s epidemic is sad, with a total income of 65 million. What if there is no epidemic? It is no problem to break through 100 million. We can think about it. Can a hotel with 130 rooms in a big city center earn such income a year? Speaking of gathering, it is actually a consumption gathering.

  The sixth phenomenon is camp expansion. It was originally planned that there would be 2,000 camps in the country by 2020. In recent years, the camps are very special. Because they can’t get out of the city, the camps will swell up. Therefore, all kinds of fake camps and small camps are at sixes and sevens, and they will rise in one year. How many? There is no statistics. Anyway, 2,000 are over, and there are tens of thousands of fake camps together. After a year, it fell again. Originally, the camp equipment could sell for 1 million yuan, but now no one wants to sell for 100,000 yuan. Why? Now that the epidemic control has been liberalized, the camp has suddenly fallen. But what does it reflect? It is a new way to pursue.

  Seventh, the village BA and the village supermarket in Guizhou are still popular until now, which is a comprehensive scene experience. This is actually the carnival in China. These phenomena are not accidental. Of course, there are local operational reasons. Of course, it is not operational reasons. What is it? It is resources and products that correspond to the market.

  Eighth, the East has chosen to enter tourism and create a new pattern. We feel that Oriental Selection has created a new marketing method by team influence. Is this just a new marketing method? Relying on their cultural excavation and cultural communication power. Therefore, I feel that this year has a characteristic. The injection of culture and the growth of demand for culture have become new phenomena this year.

  I gave a lecture to a seminar for tourism performing arts leaders in Xi ‘an the day before yesterday. When I came up, I said that there was a new situation. We talked about tourism performing arts. In fact, there is a new phenomenon called performing arts tourism. How do you say it? I saw three advertisements for performing arts in Qingdao subway tunnel at a glance. They said that several performing arts have been pulling Qingdao for a month, and countless people have come to these people. Therefore, I said that performing arts promote cities and performing arts promote tourism. It is indeed a new phenomenon, that is, performing arts tourism. What is the relationship between performing arts tourism and tourism performing arts? We need to study it. This is a new phenomenon.

  Starting from Zibo, friendly tourist destinations began to emerge. When I went to Quzhou, Zhejiang Province, I always said that there is a sacred place in Nankong and Quzhou is polite. Therefore, I went to Quzhou to say that Quzhou is polite and can’t be empty talk. I want to build a friendly tourist destination and talk about what a friendly tourist destination is, what a series of friendly products, friendly communities and friendly scenic spots are. After the speech, Quzhou specially set up a standing committee of the municipal party committee, thinking that this is a direction. Quzhou is the most basic and polite, and its purpose is to make guests feel warm and tender, not just formal politeness. Therefore, a series of phenomena, based on life, are only formed by internet communication and digitalization, but the most fundamental thing is the scene feeling.

  In Quzhou, they were given a special project, the four in one, and the pattern was so good. After this project was completed, Quzhou immediately became the center of the four provinces. Now they say that it is the edge of the four provinces, and they say that the edge is not low. Make yourself the center of four provinces, and this project is ready-made. There is an ancient city with city walls, gate towers and ancient streets. There is a new area, this new area is a peninsula, all fashionable things. There is also an island that can be made into an ecological island and an entertainment island. In the end, Nankong Holy Land and Confucius’ home temple are merged, and all the elements are concentrated together, and the transportation is extremely convenient. This project needs to be done well. According to my idea, it doesn’t cost much, but it can become famous in one year. Naturally, this is a process, which reflects the gradual changes.

  3. Accordingly, several judgments can be drawn.

  First, the resource era has long passed, and the traditional concept of tourism is completely backward. It is said that resources are rich, and even from strengths to weaknesses, it has become a burden. Modern interpretation of traditional culture, modern products of traditional resources, modern market of traditional products, if tradition is not combined with modernity, it has academic significance and research value, but it is difficult to market. Therefore, academic value, historical value and archaeological value are one pole, while aesthetic value, entertainment value and market value are the other pole, and some of them can be equated. For example, the Forbidden City and Terracotta Warriors have six values, some of which are two levels. The first three values can only form professional calls and minority tourism, and the last three values can correspond to mass tourism.

  Furthermore, China’s first-class tourism resources formed products and entered the market at the beginning of its development. The representative natural resources are Huangshan and Jiuzhaigou, and the cultural resources are the Forbidden City and Terracotta Warriors. Second-rate tourism resources entered the market in the middle stage of development, generally in the second half of 1990s and the first decade of the new century. After that, they entered the pan-resource situation and entered the market one after another. Now, everyone is trying to use environmental tourism resources, social tourism resources and life tourism resources, or the traditional concept of tourism resources is no longer of much use, and strengthening resources will even form a resource curse.

  Second, the era of productization is intensified. In just a few years, with the popularization of digitalization, we have sublimated from attention tourism to influence tourism. This is not a simple marketing, but a particularly prominent phenomenon in the market this year. The purpose of marketing is only to attract attention, so the word attention economy was fashionable a few years ago, and this era is no longer enough. Now, with the upgrading of products, the influence is expanding, which is an active expansion, which also forms a new pattern of strengthening products and pulling the market, which is the dual dominance of products and markets. In the next step, how to upgrade the products, don’t think that marketing is the most important thing now, and it will be natural to upgrade the products and then moderately market them. For example, when I went to Dunhuang last year, I got up in the morning and saw more than 100 online celebrity live bloggers on the sand hill around Dunhuang. They were all red skirts, so Dunhuang didn’t need marketing. Work for these bloggers and provide you with new materials. What else have you not seen? What else needs to be strengthened? Providing this every day is enough for bloggers who broadcast live. What else do you do in marketing? Besides, the brand has risen. However, these people, including the Oriental Selection, have actually done these jobs to dig deep into the culture, experience deep feelings and create a series of scenes. So now it’s product and market leading. I always feel that the times are really different. From the product point of view, from history to fashion, from heavy to light, it can just make up for the shortcomings of our current development, and how to expand the content has become a top priority. Products and markets are both dominant, and products rely on content.

  In this era, the strength of talents is fully demonstrated, and the backwardness of talents is naturally fully demonstrated. The talents tempered in the resource era have fallen behind, the talents in the product era are now the mainstream, and the emerging talents are a diversified and compound generation. So it doesn’t mean that you are suitable for tourism because you are from a tourism background. Not necessarily, you can’t do anything because you are not professional, right? Say tourism is a major, I say tourism is a field, not a major, and there are many vertical subdivisions of this major below it. On the other hand, products are refined and even vertical, and the market is subdivided, so talents become our biggest shortcoming at this time. Since this year, the number of talents is not enough, because most people have left in three years, and the situation has recovered. Some people say that I have finally changed my position and stabilized, and the income of this position is good. Why do I have to go back? Therefore, there is a general shortage of talents. But more importantly, the quality of talents is insufficient, and the diversified and compound generation of talents has not really risen.

  From the perspective of product strengthening, it is necessary to study market changes.

  First, the process of consumption change. The first generation of tourists, pursuing more or less, spend the least money to see the most. In the second stage, I asked if it was expensive. It was too expensive to spend, but I wanted to find something better. Say hello to the third stage? The pursuit of quality begins, and the fourth stage is the pursuit, right? What corresponds to you may not correspond to me, which is that the market is subdivided and refined. Is the fifth stage worth it? It is the pursuit of cost performance. As long as the cost performance is good, I don’t care if I spend more money, but the cost performance is not good, so I may not go for free. Therefore, in recent years, a hacker in Hainan and a hacker in Yunnan have had a bad reputation in the market, but this is a game. Some old comrades have already had rich experience. They went to Yunnan to sign up for a free tour group and kept their credentials along the way. After the tour group participated, they complained. After the complaint, the travel agency compensated. In the end, he also played. As a result, not only did he not spend money, but he also got a compensation. Such tourists are too unruly and cunning. You can’t just say that Yunnan pits guests, it depends on what kind of guests. Obviously, such a phenomenon should not become the mainstream of the market, but it is just an accident.

  What we are pursuing now is never-ending, dazzling, and red. What we are pursuing now is this. It is enough to hit the card. As for this, why? Do nothing, it’s just a red hand and a online celebrity. This is a fashion, and it should not become the norm, but market consumption is such a changing process. So what am I paying more attention to now? It is market refinement.

  The second is comprehensive feeling and product classification. One is horizon-oriented mass tourism, which pursues horizon. How many places have you been? On the Internet, there are 20 places worth visiting and 20 villages worth seeing in China, and so on, too many. Second, home-style folk leisure enriches the rural micro-holiday, which is a main track. Third, enjoy all kinds of vacations. As long as it is a holiday life, the essential pursuit is enjoyment. Therefore, a resort can’t do without some products that make people feel enjoyable. The fourth is the theme park of Sahuan, which pursues Sahuan, the most typical Disney and Universal Studios Beijing. The fifth is the wild outdoor sports, which is definitely the next development direction. Outdoor sports are basically absent in our generation, because there were no conditions at that time, and we only wandered outdoors at most. I am a travel enthusiast. When I was young, I liked two things best. One was mountain climbing, and the other was swimming. So I climbed the mountains in the suburbs of Beijing by bike, and finally I didn’t feel satisfied. I rode my bike to Chengde. This is the way my generation played, and it cost little or no money. However, the post-80s generation can’t, because they are all only children. At that time, school spring outing and autumn outing didn’t dare to organize. They just took spring vacation and autumn vacation. What if something happened? It’s different now. It should be said that children are required to have outdoor sports skills in school education. Therefore, outdoor sports, including study tours, are actually a new way to go wild and transcend daily life. Finally, the self-abuse special tourism,Mountain climbing, diving, surfing and so on, special tourism is masochistic, spending money to buy punishment, and even spending money to buy risks, people like it.

  So, what does this comprehensive feeling mean? It means product refinement. What I just said is the process of time change, and this is the process of spatial refinement. Product strengthening has become the mainstream, which will continue for a long time, but various changes will take place. First, specialization, sophistication, uniqueness and novelty have become a trend in the industrial field. When it comes to fostering specialized, sophisticated, unique and new small enterprises, the tourism field is empty. We have heard from any enterprise that I am specialized, sophisticated, unique and innovative. I have never heard of it. Which projects are specialized and which projects are refined? Fine points, you do good quality is fine, which are special? What are new? Not to mention our so-called invisible giant, none of these.

  Second, big and complete, big and high, have come to an end and should not be pursued. This year, I saw that seven or eight places in the country wanted to build a Lego theme park. There was a section in Tianjin that wanted to build Paramount, but it didn’t work. There were also enterprises in Beijing that wanted to build a six-flag mountain and water town. As a result, one of them died. Now the enterprises are going to collapse, and this road can’t go on. But for China, it is different. After all, there is such a big market, so any small percentage point means that we have enough market, but we are sure of it. For example, there are still plays made by enterprises like the city paradise Ji Gao. Why? The scale is not large, and the investment is not large. It is enough to correspond to an urban area, because it can be reused. But what can go down?

  Third, corresponding to life, scene products, open up the future pattern. For example, there was a period when some travel agencies did the opposite, and they exempted shopping groups, and later they exempted scenic spots. How can they travel without scenic spots? It is to feel the scene, so this is the trend now. In this case, the scene era is coming. Mr. Zhang Ruimin has a famous saying that in the era of Internet of Everything, there are only scenes without products, only ecology without industries. The ecology he said is not the concept of general natural ecology, but the generalization of industrial chain, and all walks of life break boundaries and become an ecological circle. For example, Zhang Dong said that Haier ranks first in the world in white goods, and I must take off this hat. I don’t think this hat has any glory, because white goods are just products. What should I do now? It is an all-round supplier of family life scenes. What family life needs and what I provide is such a set of things. Therefore, around this set of ideas, he formed an operation mode, which called people to be single-in-one, and divided the Haier Group of more than 40,000 people into more than 2,000 groups, with an average of 20 people in a group, and 20 people developed their own products and studied their own scenes. Anyway, the production workshop was here, and when they got off the single production workshop, they moved. Therefore, in the past three years, more than 1,500 enterprises in more than 70 countries around the world have participated in the system of "one person and one single person". A unique phenomenon, where this system is adopted, has been growing against the trend in the past three years. Therefore, the consumption of scenes has become a fashion, and the development of scenes will inevitably become the traction of tourism. Immersion and scene are becoming the common pursuit of everyone. In that case,Our time has turned to mode competition. What mode? It is the scene mode.

  I just said so many examples, from the city to the product, there is no concept of resources, there is a concept of products, but what are they selling? All they sell are scenes. For example, there is a Yongxingfang in Xi ‘an, which is about 60 mu of land. I think it is the most productive area per unit area in China. There are 200 million to 300 million people going in a year, and the income is 3.5 billion. What are you selling? It’s snacks, plus intangible cultural heritage, that’s all. It turned out that this place was a hotel, and the hotel closed down. What did this boss do in the past? First, he moved his own headquarters, occupied the land, and then did this one by one. He said it was completely beyond my imagination. What is it actually? It corresponds to the demand of scene and provides a scene model, so the extension is expanded and the connotation is deepened, far beyond the traditional scenic spots and scenic spots. Scene is a daily language, and its modeling begins with drama and movies and becomes the pursuit of commercialization and even socialization. Scene, first, the creation of field and space; The second is the scenery, which is the creation of the atmosphere; Third, emotion and scene blend, which requires deep participation and interactivity. Nowadays, technical means are rich but stories are difficult to compile, so it is fundamental to conform to human nature and reach people’s hearts.

  A changing era, the resource era has long passed, the product strengthening era is the mainstream, and it will last for a long time, and the scene era is the future. So on the other hand, what kind of talents do you need in the scene era? I don’t know, because there is no college education, no theoretical research and no theoretical support in universities. When I asked Chang ‘an at twelve o’clock, how did you think of this one? He said it was forced. Why did you think of making these contents? I used to be experienced in literary travel, especially in the creation of scenes. Such talents are really future-oriented talents that meet the needs of development. So I feel that things are difficult, so a strategic adjustment is needed.

  Fourth, the new development

  1. Development depends on the general trend first.

  Why did I come up to talk about six eras? This is the general trend. If it doesn’t correspond to the general trend, you can even quit.

  First, the digital trend. In just over 20 years, the Internet has covered everything, mobile communication has become a necessity of life, and digitalization has become a reality. We naturally adjust the traditional tourism operation mode, jobs and even enterprise structure to subversive changes, but it is very difficult to actively respond to the general trend and produce subversive changes.

  Second, the general trend of construction. In the past, the shortcomings that restricted the development of tourism for a long time have been fully alleviated. Traffic, electricity, energy, communication, water and even garbage and sewage treatment were all problems. Now the problems have passed, which means forming the foundation for high-quality development.

  Third, the trend of supply and demand. After 40 years of development, the relationship between supply and demand in various industries in the tourism field is relatively loose, especially in the accommodation industry, which has exceeded demand, so there are basically no obvious shortcomings and constraints in hardware construction. It can also be said that the era of hard development has passed and the competition for soft development has become fierce, which is a fundamental change. Sometimes investors say, what do you vote for? Do you vote for scenic spots? Besides, the uncertainty of the scenic spot is too strong. One thing stops working, and the other thing is free. Anyway, the scenic spot becomes a golden egg. When do you have to dig out the golden egg? What should you do in the scenic spot? Besides, there are now 30,000 scenic spots in China, many of which should have been eliminated long ago. Why can they still exist? It is because of the market. For example, if I kill you for three months, and the employees go home after three months, what should I do? Anyway, if I sharpen my knife for three months every year, it will be over. How valuable is this scenic spot? Many scenic spots should be transformed, but they have not. The most important point is this.

  2. Strategic focus

  The first key point is the transformation of tourism enterprises, traditional tourism enterprises, tour guide-centered travel agencies, urbanization-centered hotels, destination-centered scenic spots, immersion-centered performing arts, camp-centered self-driving cars, accommodation-centered resorts, fireworks-centered leisure, life-centered villages and villagers’ hostels, comprehensive structural adjustment, and pan-tourism-centered life transformation. Let me talk about the transformation of this tourism enterprise.

  Now, we are taking advantage of the fire to rob the bottom. This is the time, but we have to judge the bottom. What do we copy? If you want to buy a tourism enterprise now, you will be picky about it. Therefore, from the overall consideration of the group, study the industrial chain penetration, because an industrial chain penetration is a structural adjustment of the group, and the advantages of the industrial chain can be brought into play after this adjustment.

  This is a big category. The actual performing arts, camps, lodging, leisure and homestay are all emerging formats. In fact, emerging formats are also facing the need of transformation.

  The second key point is the innovation of emerging enterprises. First, it is not only emerging but also new. Second, emerging changes quickly and quickly becomes a tradition. People say the new format, so I ask what’s the new format now? For example, to build a commercial scenic spot is nothing more than a coffee shop and a bar. Are these things new? It’s hard to see what is new now. Third, the iteration is fast, and the back waves push the front waves. You feel new, just get up and iterate, and something new comes out. Therefore, be innovative and don’t follow the fashion. Years of experience show that following the fashion has no good result, three steps ahead is the pioneer, two steps ahead is the martyr, and one step or even half a step ahead is the advanced. There are always opportunities, and there are different opportunities at different stages, so there is no such thing as now or never, and I don’t agree with this sentence. We have a lot of specious words, which are actually wrong for us.

  The third key point is enterprise development. Improving the total factor productivity is the requirement of the central government now, but this word has never been used in the tourism industry. How can the total factor productivity of the tourism industry be reflected? In addition, the concentration of head enterprises is getting higher and higher, which is inevitable in the market and involves the optimization of tourism enterprise structure to meet the demand. In 1996, Ctrip just got up. In 1997, the National Tourism Administration discussed whether an enterprise like Ctrip was a tourism enterprise. Everyone thought it was an e-commerce enterprise. Later, Ctrip had no choice but to register an international travel agency before recognizing it as a tourism enterprise. Now the tourism head enterprises are these big companies. Are China Tourism Group, Overseas Chinese Town, Jinjiang Group and BTG Group head enterprises because of their historical scale accumulation? Not counting the head enterprises, because there is no platform influence in the industry, and there is no platform effect, we just do it ourselves, and we rely more on the allocation of government assets, and some rely on monopoly operation, so our whole industry is the structural optimization of enterprises first.

  In the next step, these large factories are ok, because their strength is really strong, but some things are inadvertently up. Some are big and small, and the enterprises are scattered or even fragmented, but a big industry has gathered, and our homestays and camps are all like this. How big is the camp head enterprise? Just a few self-driving clubs, but they don’t make camps, and the camps are decentralized. I asked, how do you understand big? But there must be this problem.

  The fourth focus is on structural optimization, because structural problems have always been a major problem in tourism development for many years, and structural optimization is also a major problem in development. I have always attached great importance to this matter. One year, I specially organized six doctors to produce an achievement, Research on the Economic Structure of Tourism in China. After this book came out, it had little impact. I was surprised that such an important issue was also such an important research topic. How could it have little impact? The academic circles have little influence, because people are not aware of the structural problems. The actual structural problems just affect our big problems now. One is that each of our sub-industries has the structural problems of sub-industries, and the other is that every enterprise has the structural problems of enterprises. It is not that the bigger the enterprise, the better. It should be said that the superior the enterprise, which involves a series of structural problems of our enterprise. Now that the bubble is in, it is the right time to adjust the structural strategy.

  The fifth key point is demand promotion. This is the most important thing, and we are still insufficient. One of the important reasons is that our understanding and policies are incomplete. Everyone takes it for granted that the demand is natural and the tourism market is not automatic. In fact, the demand for tourism has shrunk greatly, even if there is no epidemic, we can’t take it for granted, including the demand policy and holiday system, which need to be adjusted. In recent years, many provinces and cities have introduced a travel voucher policy, which has little effect in promoting it. I didn’t take the coupon, but I went out to travel with some money myself. It’s not this at all. It’s that our demand has been suppressed and released this year, but the substantive demand is still insufficient. From the perspective of expert research, there is not much demand for research. I have contacted international tourism experts, and basically everyone has a key topic, all of which are research needs. Why don’t China tourism experts study it? It’s very simple. No one pays for the research on tourism demand. Who will pay for your research? But research supply, find a project, the project party pays for me, find a place, and the place pays for me, so experts are also an interest choice.

  The sixth key point is the promotion of science and technology. In the final analysis, tourism is a life-oriented industry, a communication between people, and a person-to-person service. We are just high-tech users. Science and technology is a tool, so it is not suitable for productization, nor can it be productized. But what we lack now is the lack of tools, so I have repeatedly stressed this matter, especially the ChatGPT started a few months ago, and I have studied it more carefully. I think this matter is promising and beneficial to tourism. Because ChatGPT is basically a white-collar revolution and mechanization is a blue-collar revolution, but what did the demand turn to at that time? People-to-people service is more needed. I once went to the robot hotel, but I couldn’t see anyone when I entered. There was no lobby when I entered. I was just a robot. After I swiped my ID card, a set of standard languages came out, followed by spitting out a card. You took this card and left. Before you got to the elevator door, the door opened. When you got into the elevator, it lit up as soon as you got out of the floor. When you got to the door, the door opened. It was really automatic. Then I went into the house, and Xiaoqiang welcomed you out. I feel terrible when I enter a hotel without meeting anyone. The first time you feel fresh and fun, every time I stay in a hotel like this, I can’t accept it, because people-to-people service is more needed at this time. Therefore, I feel that the next white-collar revolution has emerged, and many other fields have been laid off, which has attracted a new opportunity in our field. Similarly, on the one hand, we need high-end talents, diversified, compound and scene-based talents, on the other hand, we also need these service personnel at the grassroots level, which is natural.At that time, tourism will be valued again. Why? Because we have become the main industry of employment, Americans have a saying that one person’s leisure is another person’s employment. In fact, we are now talking about the integration of literature and tourism, emphasizing the deep integration of literature and tourism. There is no such word in the world. I have discussed this issue with many experts and reached a conclusion that the ultimate direction of the integration of literature and tourism is leisure. Therefore, if our integration of literature and tourism is leisure science from the perspective of knowledge, making this article bigger is our foundation. In this case, tourism is a field at first, and there are countless industries under it, which are traditional, emerging, potential and promising. Therefore, the development of tourism has many meanings, such as people-centered in politics, satisfying people’s pursuit of happiness in society, stimulating development in economy, promoting ecology in environment, comprehensively utilizing and upgrading in culture and improving quality in life, especially in the new era. Therefore, tourism transformation should first correspond to the new era and new nature, clarify integration and strengthen comprehensiveness, and then play a variety of significance.

  3. High quality development

  The core now is to optimize the stock, create increment and form high-quality development. Through transformation to ease the existing difficulties, the old road will not work, and we don’t have to pursue returning to the peak. Therefore, it is always 2019, and 2019 is not worthy of our pursuit. The transformation has opened up a broad space and increased a lot of resources to create new ways. Therefore, high-quality development means high-quality decision-making, scientific macro-decision-making, respect for market players and optimization of business environment. Second, high-quality planning, planning first, planning landing, design characteristics, activity promotion, less detours, less cost, so now a way to plan first, operation first, you can wait for a project if you can’t find the right person, don’t say that you will enter when you look at this project well, and you don’t have the right person, which is operation first. Third, high-quality projects, do more with less money, do good things well, and do things well. Fourth, high-quality products, reasonable resource allocation, marketization, systematization and rationalization. The fifth is high-quality operation. The operation efficiency is high, the market effect is good, and the economic benefits are reasonable. Let’s not think about making big money and making quick money. That’s not tourism. Sixth, high-quality services, basic services in place, improved adaptive services, and the forefront of developmental services. Seventh, high-quality technology. Eight is high-quality talents. Nine is high-quality public services. Ten is the high-quality development pattern.

  Generally speaking, in the ten aspects of high-quality tourism development, when we say that high-quality tourism means high-quality service, that’s wrong. Not all services are high-quality. It’s very simple. Quality requires cost. How can you achieve high quality without corresponding cost? And I think some things are too much, actually conniving at consumers. What kind of money you spend and what kind of service you get are normal. For example, when I eat in a big food stall, I just shout, and there is no service at all, but the fireworks are very popular with everyone. There are at least two waiters at the hotel for a banquet, otherwise the banquet service can’t keep up. Anyway, that’s what I feel this year. When I went to Taizhou, Zhejiang, they said that Mr. Wei gave us some advice on service. I said that I would never mention tourism service this year. It would be good to have service this year, but also high-quality service? We often don’t even have service now. We stayed in a hotel two days ago, but later we found out that the waiter didn’t know anything. The hotels we stayed in on the first day in Qingdao were all newcomers. Ask the hotel owner. He says it’s a headache. I don’t even know the waiter. He may have come an hour ago, so don’t choose. It’s harder to find a good waiter now than a daughter-in-law. Especially after 90′ s and 00′ s, if you leave, you will leave. If you change your work clothes without saying a word, you won’t say hello. How can you guarantee it? So in this case, you can’t cage all of them. I am worried that high-quality tourism has gone too far, conniving at consumers and actually causing our passivity. I am worried about this.

  Ten high qualities add up to form a complete and systematic high quality, so it is natural to need a new set of research and a new set of pursuit. Therefore, it is necessary to redefine tourism. Tourism is life, personal tourism is the process of life, and mass tourism is the long-lasting lifestyle of society. Leisure is the pursuit of life, the experience of life value and the manifestation of civilization.

  4. Re-understanding

  However, this definition is very important, that is, tourism is life. Redefine tourism, the front and high end of life service industry, lifestyle guidance, rich life content and improved life experience. So tourism is the life service industry in the final analysis, but we are at the front end, we are at the high end, and we are ahead. So now that tourism has become an indispensable part of life, this feeling is particularly strong this year, especially during the summer vacation, when I saw so many interesting things, I felt that I had increased my confidence in the market. From the perspective of producers and supply, how do we respond to this demand? Just three.

  The first one, tourism meta-philosophy, conforms to human nature. These things are against human nature, and this thing is ineffective. Self-abuse tourism is also human nature. Because there are hidden adventures and challenges in human nature, people are willing to spend money on it, but it is not possible to go against human nature. I remember that in the early 1990s, I saw a project in Guangdong called Feilong Theme Park, which was a snake. After I went in, my hair stood up. Three ladies in a big glass room were lying in a snake’s nest in bikinis, which was very uncomfortable. I told my boss, you have accepted this matter. What did you do? It’s a snake farmer. If you continue to raise snakes, it’s over. He said someone was coming, but I said it was hopeless. Why? Because you violated human nature, you accepted it in half a year.

  Second, the principle of tourism conforms to common sense. Your things violate common sense, which is hard for everyone to accept. In particular, some things, such as some performing arts projects, are not logically correct. I can’t watch them as long as I see them, including watching TV. I won’t watch them if they are logically wrong.

  Third, tourism meta-foundation, life pursuit. So in the final analysis, such three yuan.

  Naturally, this requires us to have a comprehensive understanding of tourism. First, there is no limit to tourism resources, and differences are attractive. Now, strictly speaking, the concept of tourism resources is no longer established. Last year, I participated in several planning reviews online. The first chapter was definitely about resource survey and resource evaluation. I said you have to cancel this chapter, or change its name. It’s not resources at all, but products. Why? We have done several rounds of resource evaluation, and we have even done a general survey of resources. What else are you doing? What you do is to evaluate the products. But in the final analysis, it is the difference. The stronger the difference, the greater the attraction.

  Second, tourism behavior has no framework and legal bottom line. I am in favor of civilized tourism, but civilized tourism cannot be generalized.

  Third, the tourism experience is endless, ancient and modern, Chinese and foreign. You can have any kind of experience.

  Fourth, leisure consumption is endless and cheerful. We let the guest spend money happily and leave happily, instead of making him feel slaughtered everywhere all the time and feel that going out is a pit. Such a tourist experience can never be good, so we advocate friendly tourist destinations.

  Fifth, the leisure industry has no boundaries and comprehensive coverage. What is leisure industry? As long as you are idle, you have demand and you have consumption. This is the leisure industry, which is really comprehensive coverage.

  Sixth, leisure development is unconstrained, and entrepreneurship is king. Therefore, it is natural that it is cultural and commercial if it is in line with human nature. (Source: China Tourism Association Leisure and Holiday Branch)

# Fashion

Black cropped trousers are trousers that can hide the meat and make the legs slimmer.

Hello, everyone. Today, I’m going to introduce you to a suit and trousers that can hide the flesh and make you slim, showing chopsticks legs. Its version is wide at the top and narrow at the bottom, which can easily hide the fat. There is also a non-ironing crease line in front of the trousers, which is more stereoscopic. These pants are designed with a single button and high waist, which can tighten the belly fat and easily eliminate the small belly. Pants are made of high-quality fabrics, which will not wrinkle no matter how they are rubbed, and they are light and smooth. Its elastic design is suitable for all kinds of figures, and the simple trouser legs can also visually lengthen the proportion of legs, making it look taller.

This pair of trousers has two colors to choose from, so don’t miss it if you like it!

The realistic echo and reflection of history

On September 13th, local time, in Washington, D.C., US congressmen attended the 20th anniversary ceremony of the September 11th terrorist attacks on Capitol Hill. Photo courtesy of people’s vision

On April 13th, in Fukushima City, Fukushima Prefecture, Japan, a number of civic groups gathered in front of the Fukushima prefectural government, holding high slogans such as "Don’t discharge into the sea" and "People don’t support the decision" to protest the government’s decision to discharge Fukushima nuclear wastewater into the sea. Photo courtesy of vision china

The coming year 2021 is a year of complexity, disorder and ups and downs for the whole world. The COVID-19 epidemic runs through the whole year, with constant alarms, and many countries have opened and closed their doors; The game of great powers has spread to more non-traditional fields such as governance and technology; In the multiple crises, the international community has repeatedly made multiple-choice questions about "abnormal" and "new normal". Walking at the crossroads of development, "uncertainty" has become one of the most frequently used expressions.

Taking history as a mirror, we can know the rise and fall. When the world is experiencing a great change that has never happened in a hundred years, history has become the reference coordinate that we can choose for our annual resumption. Through the "anniversary" nodes of some international events in 2021, we may be able to find the realistic echo of history from far and near.

30 years after the end of the cold war, is the world more United?

Late at night on December 25, 1991, the Soviet flag was lowered slowly in the Kremlin. With the collapse of a "superpower" occupying one-sixth of the world’s land area, the cold war between the United States and the Soviet Union, which lasted for nearly half a century, also came to an end.

Although the Cold War has satisfied the ideological and geopolitical interests of the "superpower", the long-term confrontation between the East and the West has created a tragedy of division in Germany, North Korea and other countries. Wen Anli, an expert on the history of the Cold War and a professor at Harvard University, believes that the lessons left by the Cold War to today’s human society include that big countries need to regulate their own behaviors, respect each other’s core interests, and jointly contain and resolve regional conflicts.

However, the "new cold war" is gradually becoming a popular word in current international political life. There are constant comments that the United States, as a former winner of the Cold War, has been experiencing increasing strategic anxiety in recent years and is trying to push the most important international relationship in the 21st century-Sino-US relations to the so-called "new cold war".

Although this is inconsistent with the public statement of the Biden administration in the United States, this year, the United States has organized a so-called "democracy summit" and divided the world into two camps again. While piecing together the "small circle", I tried to maintain the dominance of the West with the practices of the Cold War. From the Group of Seven to the "Five Eyes Alliance", from the four-party mechanism of the United States, Japan, India and Australia to the tripartite security partnership between the United States and Britain and Australia, behind the United States, the "cold war-style" group politics reappeared.

As a result, people see a lot of history repeating itself. NATO, led by the United States, is breaking its promise to expand further, trying to contain Russia by taking advantage of Ukraine, which left Russia and entered Europe after the Cold War, and constantly speculating that Russia is assembling heavy troops and "preparing to invade Ukraine". British troops, tanks and equipment were ordered to return to Germany for fear that "Russia threatened the Baltic countries." Russian Deputy Foreign Minister Sergei Ryabkov has repeatedly compared the current situation with the Cuban missile crisis during the Cold War, when the world was on the brink of thermonuclear war, and it is still regarded as the most dangerous moment for human survival. According to Russian President Vladimir Putin, "the United States is on the old road of the Soviet Union with confidence and firm steps".

In 1991, 30 years ago, the Soviet Union was disintegrated under multiple shocks. Thirty years later, in 2021, which was started by the "riots on Capitol Hill", the United States fell into a social crisis and a stalemate in party struggle, and the gloom of the "lighthouse" became an indisputable fact. If the vision is long enough, it can be said that the United States is not the winner of the cold war, or that there is no winner in the cold war. When global challenges such as COVID-19 epidemic, climate change and digital security appear indiscriminately in front of all countries, multipolarization and cooperation beyond ideological differences are still the general trend of the international pattern.

Twenty years after the September 11th incident, is the world safer?

Twenty years later, the terrible flames of the World Trade Center Twin Towers in new york seem to be still in sight. However, the trial of the mastermind of the "9.11" incident is still pending, and the ghost of terrorism still lingers in the world. Open the "calendar of terrorist events" in 2021, and people will find one after another bloody records-

On February 22, a terrorist attack occurred in North Waziristan, northwest Pakistan, killing four people; On March 3, at least 8 people were stabbed in a suspected terrorist attack in Wetlanda, a city in southern Sweden. On June 5, a terrorist attack occurred in a village in northern Burkina Faso, Africa, killing at least 132 people; On July 14th, the Chinese commuter shuttle bus of Dasu Hydropower Station project in Cape Province, Pakistan suffered a terrorist explosion, killing 9 Chinese personnel and 4 Pakistani personnel. On August 26, two suicide bombings occurred near Kabul airport in Afghanistan, killing about 100 people, including American soldiers who were evacuating Afghanistan. On November 14th, a taxi exploded in Liverpool, England, killing one person and injuring another. On December 8, the French media revealed that the French anti-terrorism agency had foiled the fourth terrorist attack attempt this year …

The historical trend of the United States and the world changed to a great extent at the moment when the plane crashed into the World Trade Center Twin Towers. The Taliban in Afghanistan were accused of being the mastermind behind the September 11th terrorist attacks, and they provided shelter for bin Laden and Al Qaeda. Since then, the unipolar pattern of "dominating the world" in the United States after the Cold War has been seriously impacted. "Counter-terrorism" has become the first priority of the US government, which has driven the national strategic shift and launched the so-called "global war on terrorism". Afghanistan, Iraq and Syria have been plunged into wars one after another, with nearly one million people killed and tens of millions displaced.

In August this year, the United States withdrew from Afghanistan out of the strategy of turning to great power competition, and the Taliban announced the establishment of the "Islamic Emirate of Afghanistan". After four presidents, the United States "successfully" changed the Afghan regime from "Taliban" to "Taliban", leaving behind devastation in Afghanistan. The "war on terrorism" started by Americans since the "9.11" incident ended up with a reputation of "more anti-terrorism".

The analysis believes that the withdrawal of troops from Kabul, which is comparable to the "Saigon moment", highlights the misjudgment of American foreign policy and the lack of strategic preparation. The U.S. military unilaterally withdrew from Afghanistan in order to protect its own security, which led to a serious crisis of trust between the United States and NATO. The Washington Post published an editorial on the eve of the 20th anniversary of the September 11th incident, pointing out that "it is undeniable that the United States has gone in the wrong direction in strategy, tactics and morality in the past 20 years".

Ten years after the Fukushima nuclear accident, is the nuclear cloud farther away from mankind?

Another concept closely related to terrorism is "nuclear". There is a scene in Operation Red Sea, a domestic film released in 2018, in which terrorists attempt to seize nuclear materials and get the technology to make "dirty bombs", and the result is destroyed by special warfare players, thus smashing the terrorists’ plot.

Nuclear weapons have great power and are regarded as the material basis of nuclear war and strategic deterrence by nuclear-armed countries. According to the annual report released by SIPRI in Sweden in June this year, by the beginning of 2021, the nuclear-armed countries had 13,080 nuclear warheads, a slight decrease compared with last year, but both the number of deployable nuclear warheads and the number of actual deployments have increased; The number of nuclear weapons in India, Pakistan, Israel and North Korea has increased to varying degrees. The report also pointed out that the United States and Russia, as two nuclear powers with the vast majority of nuclear warheads in the world, still have absolute nuclear superiority, and the number of nuclear warheads in the two countries accounts for about 90% of the global total.

Some nuclear-armed countries continue to strengthen their nuclear forces. In February this year, the French Ministry of National Defense announced the official launch of the third-generation strategic missile nuclear submarine R&D and production project, which is planned to be put into use in the 1930s. In March, Britain announced in its national defense policy document that it planned to substantially increase its nuclear arsenal. In September, the United States, Britain and Australia signed the trilateral security alliance agreement (AUKUS), and Britain and the United States will help Australia build nuclear submarines. At the same time, nuclear exercises have caused more concerns. In November, Russian Defense Minister shoigu accused American bombers of conducting nuclear strikes against Russia from two different directions in early November, and these bombers even flew within 20 kilometers from the Russian border. At the end of the year, more than 600 American scientists and engineers jointly sent a letter to US President Biden, urging the government to abandon the nuclear arms race.

Nowadays, the public talk about the "nuclear" discoloration is also a product of the cold war between the United States and the Soviet Union to a certain extent. During the Cold War, both the US and Soviet camps vigorously developed nuclear armament. For political purposes such as "nuclear blackmail", the media reported the destructive power of nuclear energy and the long-term impact of nuclear pollution. In 1986, there was a loud noise in the No.4 reactor of the Chernobyl nuclear power plant in the Soviet Union, and millions of people were affected by radiation. Thirty-five years later, 2,600 square kilometers around Chernobyl is still a "forbidden zone".

In 2021, the safety issues related to "nuclear" caused widespread discussion, and it was also because of another real event that passed through the historical tunnel: on March 11th, 2011, 10 years ago, a 9.0-magnitude earthquake broke out in the northeastern waters of Japan, and at the same time triggered the largest tsunami in Japan’s history. The tsunami washed away the flood levees of the Fukushima Daiichi nuclear power plant, and the cores of units 1-3 of the nuclear power plant melted and radioactive materials leaked, thus making Fukushima nuclear wastewater a global hazard.

Grossi, Director General of the International Atomic Energy Agency, said on the occasion of the 10th anniversary of the "March 11th" earthquake this year that the Fukushima nuclear accident left an important lesson for the world, that is, it is necessary to strengthen supervision. However, just one month later, on April 13th, the Japanese government made a decision to filter and dilute the Fukushima nuclear sewage and then discharge it into the sea. Although Japan claims that the treated nuclear wastewater meets international standards and will not affect human health, Japanese official documents show that 750,000 tons, or 84%, of the 890,000 tons of accumulated water stored at the Fukushima nuclear power plant at that time contained radioactive substances above the legal limit.

The international community, including the Japanese people, has always expressed concern and opposition to this. Some research results show that the radioactive materials produced by the accident at Fukushima nuclear power plant have spread to the whole North Pacific Ocean and even affected the Arctic Ocean. However, in December this year, the Tokyo Electric Power Company still insisted on submitting an application to the Japanese government for the discharge of nuclear waste water from the Fukushima nuclear power plant, and planned to officially start the discharge procedure. The latest development of the incident is that, due to the spread of Covid-19 mutant Omicron, the visit time of the investigation team of the International Atomic Energy Agency was postponed from mid-December 2021 to January 2022.

Ten years after the Arab Spring, has the "Spring" in the Middle East arrived?

At the end of 2010, the self-immolation of young Tunisian vendor Bouajiji ignited the Arab Spring. Fueled by the United States and other western media and politicians, this so-called "democracy movement" quickly spread from Tunisia to Egypt, Libya, Bahrain and other countries, and several countries in the Middle East and North Africa experienced regime changes, and Syria, Yemen and other countries fell into a long-term civil war. The "Arab Spring" is also called "the upheaval in the Middle East". Since then, the Arab world has planted the evil seeds of the "color revolution" and fallen into the haze of economic stagnation, social unrest, frequent wars, depressed people’s livelihood and intensified humanitarian crisis. Ten years later, Eric Denece, a French geopolitical expert, admitted that the Arab Spring was a lie.

Only Tunisia, the birthplace of the Arab Spring, achieved peaceful evolution at that time. The fall of former President Ben Ali, who had been in power for more than 20 years, once became a "model of democratic transformation" in the mouth of foreign media. However, since 2011, Tunisia, which was caught in a political party dispute, has experienced at least nine governments, and its economy has not recovered, and the government faces huge debts. As the only "successful country" in the Arab Spring, Tunisia suffered a political "earthquake" in 2021: since July 25th, people marched and protested, President Said announced the freezing of all functions and powers of parliament and the dismissal of Prime Minister Mehmet, the military surrounded the parliament building and banned the speaker from entering, and a curfew was imposed throughout the country … The western media, which once created the "Tunisian democracy myth", quickly characterized the situation in Tunisia as "the return of dictators" and even.

The chaos in the Middle East was largely the result of colonialism in the First World War. Coupled with the large-scale discovery of oil as a strategic resource in the Middle East in the 1920s, frequent geo-security crises became the most prominent feature in the Middle East. With all parties scrambling to fill the regional power vacuum caused by the strategic contraction of the United States, the old order has been destroyed, and the new order has not yet been established. Turbulence, disorder and out of control have become the norm in the Middle East for many years.

Since the beginning of this year, the United States has ended the war on terrorism like a "baggage", causing a sudden tension in the security situation in Afghanistan and its surrounding areas; The Palestinian-Israeli conflict intensified again, and a large-scale conflict broke out in the Gaza Strip during Ramadan. The civil war in Syria and the war in Yemen are still not over, and external countries continue to use the two battlefields for game wars … At the same time, Iraq hosted a conference on cooperation and partnership in Baghdad, showing "Middle East reconciliation"; At the end of the year, when the negotiations between Iran and other interested parties on returning to the Iranian nuclear deal were deadlocked, Tanon, the national security adviser of the United Arab Emirates, made a rare visit to Iran, and the Israeli Prime Minister officially visited the United Arab Emirates for the first time in 73 years since the founding of the People’s Republic of China. A new round of strategic reshuffle in the Middle East seems to be brewing.

History is unfinished, what will happen in 2022?

Mark Twain famously said, "History will not repeat itself, but it must have its rhythm." In 2021, expressions related to "historical lessons" appeared in the memorial node of almost every historical event mentioned above. History will not give mankind a clear and standard blueprint for action, but it will leave many lessons and warnings that countries can freely choose according to their own political reality and ideology. Therefore, the torrent of social development is rolling forward, but it seems that there are often cycles in the process. The "history" of natural development is in a state of "to be continued".

For many western countries, 2021 is a year worthy of reflection. Not only because of the so-called historical "cycle", but also because many countries have the opportunity to start again in 2021, but there are no signs of optimism.

In January this year, after the presidential election dispute and the "riots on Capitol Hill", US President Biden was sworn in with a sense of urgency of "calling for unity". One year later, the partisan struggle still plays the "leading role" in American politics, hindering the legislation on epidemic relief, infrastructure construction, social welfare bill, government debt ceiling and other aspects of American economy and people’s livelihood.

Also in January this year, Britain officially "Brexit" and left the European single market and customs union. The 11-month transition period will come to an end on December 31 this year, and the cumbersome examination and approval procedures and customs inspection procedures for British-European trade are still impacting many enterprises. David fuster, Britain’s Brexit Minister, who is the soul of coordinating Brexit affairs with the EU on behalf of Prime Minister Johnson, recently confirmed his resignation because of his dissatisfaction with the Johnson administration. Johnson, the prime minister who came to power because of "Brexit", is currently experiencing the biggest ruling crisis since he took office because of his ineffective response to the COVID-19 epidemic and private scandals.

Therefore, the trend of "East Rising and West Falling" was mentioned again at the end of the year. When the process of globalization is progressing in twists and turns, China put forward a global development initiative for the first time-insisting on development priority, people-centered, inclusive, innovation-driven, harmonious coexistence between man and nature and action-oriented, calling on all parties to jointly promote global development to a new stage of balance, coordination and tolerance. The recently released Yellow Book on the International Situation: Global Politics and Security Report (2022) points out that the international situation continues to rise in the east and fall in the west, and China’s ability and willingness to effectively cope with the game between big countries and participate in global governance continue to increase.

What kind of 2022 should the world expect?

On December 28th, UN Secretary-General Guterres said in his New Year speech in 2022 that people should devote themselves to making 2022 a "year of recovery". He said that the moment facing great difficulties is also a moment full of great opportunities. Grasping this opportunity means solidarity and mutual assistance, helping each other in the same boat, supporting solutions that can benefit everyone together, and moving forward hand in hand with full hope for the outstanding ability of the human family. Therefore, the spirit of dialogue, compromise and reconciliation needs to be revived.

Coming from history, an uncertain trust and hope is indispensable in the choice.

Beijing, December 29th

Zhongqingbao Zhongqingwang reporter Ma Ziqian Source: China Youth Daily

Harvard experts recommend: the five best sports for the body.

To cultivate exercise habits, what kind of exercise do you think of first? Many people think of marathons, which are very popular in recent years, but I-Min Lee, a professor at Harvard Medical School, points out that long-distance running will cause a certain burden on the knee joint and digestive system, and long-term running may also lead to other problems.

Harvard Medical School once published a health report "Start Exercise", which recommended five kinds of exercises for people who want to exercise and hope to lose weight and gain muscle through exercise:

It is pointed out in the report that swimming is almost a perfect way to exercise, except for the ability toIn addition to exercising most muscles of the body, it can also improve the heart rate, benefit heart health and slow down brain aging.. In addition, the pressure on all joints of the body is very small when swimming, which is good for arthritis patients because the joints bear less weight.

Studies have shown that endorphin is a kind of hormone that can make people feel good and improve people’s mood, while swimming can effectively stimulate the secretion of endorphin and help people relieve the stress in daily life. At the same time, swimming can calm people down, eliminate external interference and become more focused, which naturally reduces people’s tension and depression.

Practicing Tai Ji Chuan requires high concentration and soft and slow movements, which can exercise the stability of the core muscles of the footwall; Standing on one foot and shifting the center of gravity can improve the balance ability; The semi-squatting posture can enhance the grip of leg muscles and soles.

Tai Ji Chuan is especially suitable for the elderly.. A study in the American New England Journal of Medicine pointed out that the elderly in Tai Ji Chuan who practice for one hour twice a week can reduce the risk of falling by 58% as long as they persist for half a year.

I-Min Lee said: Balance is an important guarantee for good health, but many people’s sense of balance deteriorates as they get older. Therefore, Tai Ji Chuan is particularly beneficial to the elderly.

Strength training is also called weight-bearing exercise and resistance exercise. People usually think that it is a physical exercise. In fact, it is harmful to the overall health, such asIncrease strength, improve mood and protect heart health.And so on have a very positive role and influence. Strength exercises include sit-ups, weightlifting, pull-ups and push-ups.

Chris Jordan, a sports physiologist, suggested that healthy adults should have regular resistance and strength training, and HIIT is a good choice.

HIIT sports include push-ups, squats, squats and other strength training, and every movement is using the specific muscle mass of the body. A person whose muscle tissue is not too outstanding will get a significant increase in muscle mass after a period of HIIT training. HIIT is most suitable for people who are young and have a certain sports history, and has high requirements for physical fitness. People who have experienced HIIT sports will feel out of breath and thirsty. Ordinary people should do what they can.

Walking may sound trivial, but it is a powerful "medicine". Many studies have shown that even walking at a moderate or leisurely speed for at least 30 minutes willGood for the brain and the body..

A study found that adults aged 60-88 walked for 30 minutes four times a week, and after 12 weeks, the connectivity of the brain region seemed to be enhanced, and the weakening of connectivity in this region was related to memory loss.

In addition, a preliminary study on patients with severe depression found that walking on a treadmill for 30 minutes for 10 consecutive days can effectively reduce the degree of depression. If you haven’t formed the habit of regular exercise at present, the medical team of Harvard University suggests that you can start by walking.

Many people think that only women need to do Kegel exercise, but in fact,Both men and women need to do this sport.. This exercise was put forward by American doctor arnold kegel in 1948. In daily work, Dr. Kaigl found that the problem of postpartum female urinary incontinence can be effectively alleviated by consciously contracting and relaxing the muscles near the urethra and anus. So the initial function of Kegel exercise is to treat postpartum female urinary incontinence.

Later, after gradual improvement, it has the current function:Prevent male and female urinary incontinence, female pelvic organ prolapse (uterus, vagina, bladder, rectum), treat male prostate problems, and improve the quality of sexual life..

The correct way of Kegel exercise includes tightening the micturition muscles (that is, holding the urine), keeping the contraction for 2 ~ 3 seconds, then releasing and repeating for 10 times. In order to get the best effect, it is recommended to do it 4 ~ 5 times a day.

Original article, please do not reprint without permission.

Author: Wuxiang | Editor: Da V

Article source: November 2020 issue of Medical and Food Reference magazine

How many unreasonable places are there in the female body?

From forest apes to modern humans

Humans have experienced tens of millions of years of evolution.

In this process

We learned to walk upright and use tools.

Has produced the emotion, the thinking consciousness

Great changes have taken place in the body.

it is a pity that

Although after tens of millions of years of evolution,

Our bodies still have some. …

Where "it doesn’t seem reasonable"

Let’s take a look at it with you today.

The female body

How many unreasonable places are there?

Private part

First of all, let’s talk about the biggest difference between women and men-reproductive system. As one of the most important parts of the human body, the reproductive system, which bears the heavy responsibility of racial reproduction, has a "huge" defect in design-it is too close to the urinary system and excretory system.

Women’s reproductive tract mouth, urethral mouth and anus are too close. Under the attack of these two, various problems follow.

It is inevitable that there will be some "dirty things" in excreta that are not conducive to health. Because they are too close, these "dirty things" may run to the reproductive system with a little carelessness, causing inflammation, mold infection and other diseases.

Even if you pay great attention to personal hygiene, it is difficult to keep this area dry and fresh all the time. The humid environment will continue to irritate the skin and cause folliculitis.

In addition, the female reproductive system has also designed an unreasonable "cooling mechanism"-menstruation stage.

Regular visits by "big aunt" will not only bring a lot of inconvenience in life, but also bring physical pain and emotional fluctuations.

Pelvis

After talking about the private parts, let’s turn our eyes to the inside of the body and talk about the pelvis.

In order to give birth smoothly, women’s pelvis is wider than men’s, and such "differential treatment" brings many "congenital disadvantages" to girls.

Because the pelvis is narrower, boys can have a "good-looking" ass without effort. And girls’ hips are wide and flat.

The wider pelvis also leads to a larger pelvic inclination, a forward posture and an X-leg problem.

Therefore, women are more vulnerable to pelvic pain, and at the same time, the probability of low back pain and other problems is higher than that of men.

Accessory milk

Next, let’s move our eyes upward-vice breasts.

During fetal development, if the redundant breast tissue is not completely degraded, this embarrassing thing will appear. Although complementary breasts will not pose a threat to women’s health, they will bring some inconvenience and trouble to women.

First of all, the first question is-not good-looking. Vice breasts usually grow near women’s armpits. In summer, these two bulging "fat" have become the heart disease of many girls.

If it’s just "two lumps of meat", it’s tolerable. I’m afraid that the pair of breasts is the version with nipples, which is embarrassing to by going up one flight of stairs.

corpus luteum

The corpus luteum may be unfamiliar to men. Let me introduce it to you first. The corpus luteum of women is a temporary gland in the ovary, which will be formed after ovulation.

Unlike "useless auxiliary milk", Huang will secrete hormones such as progesterone, which can help the endometrium maintain a stable state and promote the full development of the chest.

But it has a fatal bug-it will break! And it is easy to break!

Slightly violent jumping, running, or too hard when going to the toilet may cause corpus luteum rupture. If the pressure in the yellow body is too great and no external force is needed, it will even break for you automatically.

After corpus luteum rupture, abdominal pain will be severe, and if internal bleeding is serious, there may even be shock.

Prostaglandins and androgens

Yes, women also secrete prostaglandins and androgens. The former can regulate menstrual cycle and fertility, while the latter can affect women’s sexual desire and reproductive health.

However, if these two hormones are secreted too much, they will have adverse effects on girls’ health.

Excessive secretion of prostaglandin will amplify girls’ sensitivity to pain, while excessive secretion of androgen will lead to more body hair and irregular menstruation.

The good news is.

Some researchers have found that

Over the past 40 thousand years

The speed of human evolution is accelerating.

Especially in the last 5000 years.

The speed of human evolution is 100 times faster than before.

Over time.

These "unreasonable" places.

Maybe through evolution.

Become more reasonable

But everyone here

I don’t think I can witness it in person

Doctor, for a minute, the posture keeps rising.

End of this period

From the Warring States Period to the end of Ming Dynasty, a quick look at the excellent domestic animation with historical themes in recent ten years.

The exaggeration and imagination of animation have inherent advantages in telling stories. Compared with animation, history often gives people a more serious and realistic feeling. When animation collides with history, there are not many representative works in history of animation, China. Animators tend to start with China’s fairy tales, because its fantastic and fantastic characteristics coincide with animation, and it is easier to adapt them. However, there are also some creators who bravely climb the peak, looking for strange things from China’s long history, or aesthetic features and times features that inspire them. The Beijing News has made a special inventory of some representative works in the past decade. Let’s take a look at the different possibilities of "history+animation".

Warring States to Qin dynasty

Nine Songs of Heaven (in 2016, Douban scored 9.0)

In the face of the pressure of the strong neighbor Qin, South Korea, which is at stake, is still full of darkness. Han Fei, a son of the royal family who returned from studying in Qi State, joined hands with Wei Zhaung, a descendant of Ghost Valley, to form a "quicksand" organization that embodies the spirit of legalism, and led Zhang Liang, Zi Nv and others to have a thrilling confrontation with the dark forces in Ji Wuye.

Poster of "Hundred Steps Flying Sword of the Bright Moon in Qin Dynasty".

Qin Shi Ming Yue Series (2007-present)

This series is inspired by Wen Shiren’s original novels. The background of the story is taken from the historical period from Qin Shihuang’s destruction of the Six Kingdoms to Xiang Yu’s destruction of the Qin Dynasty, which spans about 30 years. The protagonist, Tianming, stubbornly lives in troubled times like a weed, bravely resists the chivalrous men in the face of violent regimes and sinister enemies.

The Eastern Han Dynasty

Romance of the Three Kingdoms (in 2017, Douban scored 8.2 points)

At the end of the Eastern Han Dynasty, the world was in chaos and disputes among heroes, and Wei, Shu and Wu countries rose one after another, which became a decisive trend, and a long historical drama was performed.

The scene of "Three Boundaries in Taoyuan" in the animation "Three Kingdoms Speech".

Fire phoenix starts a prairie fire (in 2023, Douban scored 8.5 points)

At the end of the Eastern Han Dynasty, Dong Zhuo was in chaos in Beijing, holding the emperor as a vassal and taking his relatives hostage. Then, under the planning of Lu Bu, he prepared to use Luoyang as bait to trick the allied forces into the urn and burn Luoyang. In order to save the hostages, the allied forces have their own unique tricks, and the stage of the hegemons and heroes has officially kicked off.

Sui dynasty

Dart man (in 2023, Douban scored 8.4 points)

Adapted from the comic book of the same name by Xu Xianzhe, it tells the story that in 607 AD, the emperor was cruel and heartless, and the people were in poverty. The escort was walking in the desert of the western regions with a knife and a horse. On the way to avoid the imperial court, he took an escort mission with Chang ‘an as his destination, which was full of dangers and dangers.

Stills of "The Dart Man", the picture shows Emperor Yangdi holding his ministers.

the Tang Dynasty

Painting the Bad People Series in Jianghu (from 2014 to now, Douban scored 8.4 points)

At the end of the Tang Dynasty, the situation was turbulent. The mysterious organization "bad people" belonging to the government all lost their trace, as did the priceless treasury treasure. According to legend, all the secrets are hidden in the Longquan sword, and those who get the Longquan sword have the ability to control the world. Li Xingyun was orphaned at an early age, adopted by a kind hermit, Uncle Yang, and followed him to practice martial arts. After many years, he went down the mountain with his school sister Lu Linxuan to improve his martial arts, and met Ji Ruxue and Zhang Zifan. By coincidence, Li Xingyun actually got the Longquan sword, and the news spread like wildfire, which aroused the vigilance of major sects. They sent killers to track Li Xingyun and his party in an attempt to snatch the Longquan sword …

Journal of Dali Temple (in 2020, Douban scored 8.2 points)

During the reign of Wu Mingkong in the Tang Dynasty, Dali Temple, which was in charge of major national cases, was used as the stage to tell the story that all the people in Dali Temple, led by white cat Shao Qing Li Bing, launched all kinds of thrilling adventures to solve crimes, rebelled against fate and adhered to their inner justice.

Stills of Dali Temple Journal.

Tianbao Fu Yao Record (in 2020, Douban scored 7.5 points)

It tells the story of five teenagers, Li Jinglong, Kong Hongjun, Artest, Mo Rigen and Qiu Yongsi, who met Chang ‘an, Tang Dou by chance, and fought for justice in the world.

The movie Chang ‘an Three Wan Li (in 2023, Douban scored 8.3 points).

A few years after the An Shi Rebellion broke out, the Tubo army attacked the southwest. Our time in the Tang Dynasty made Gao Shi’s engagement unfavorable, and Chang ‘an was in jeopardy. Gao Shi, who was trapped in a lonely city, recalled his past with Li Bai to the eunuch of the prison army.

Gao Shi meets Li Bai in Three Wan Li in Chang ‘an.

Song dynasty

Strange Talk in Kaifeng-This Bao Gong is not very good (in 2017, Douban scored 7.2 points)

Strange Tales in Kaifeng redefines the roles of Bao Gong, Gongsun Ce and Zhan Zhao. They changed their previous serious images, and they were cute and funny on weekdays, but they were serious, handsome and wise when exploring cases.

tomorrow

Qi Jiguang (in 2014, Douban scored 7.8 points).

It tells the heroic story of Qi Jiajun led by Qi Jiguang in Jiajing period of Ming Dynasty, who risked his life to fight in Zhejiang, Fujian and other places to wipe out the enemy.

Animated Qi Jiguang poster.

Junior Royal Guards Season 1 (in 2017, Douban scored 8.0)

At the beginning of the Ming Dynasty, Zhu Yuanzhang, the first emperor of the Ming Dynasty, set up a Royal Guards’ pro-army commander, and later set up a North-South Town Fu Department to inspect officials and was powerful. The Royal Guards have been in existence for a hundred years. The towns in the north and the south are at odds with each other. Foreign bandits are eyeing the Central Plains, rivers and lakes are full of smoke, and bandits are rampant. The most famous among thieves is the "Three Thieves". Young Yuan Xiaotang, as the only son of Yuan Xiaozhi, the commander of Beizhen Fushi Company, saw the sudden change of the imperial city and was bent on proving himself and making great contributions …

Four Seas Whale Riding Season 1 (in 2018, Douban scored 6.4 points)

On the occasion of the emperor’s sea patrol, Prince Jianwen witnessed the sudden regicide of Zheng, who was also a teacher and friend. He was framed by the court as killing his father and seized the position, and fled back to Quanzhou in a panic. Zheng, the prefect, accepted the order of the prince, returned to Quanzhou to arrest Jianwen, and after seeing through it, Prince Jianwen started his escape journey to the south from Quanzhou … At this time, all parties inside and outside the court were ready to move.

Wanguozhi (in 2019, Douban scored 8.4 points)

It tells the story that Qian Zonglu Changfeng, a navy master of Daming, came to the "Wan Guo" of Luzon Island after the fleet was completely annihilated, joined Song Xianxing’s organization "Tiangong", and fought against the colonists and the invading forces at sea with the strange people of all countries.

Stills of the annals of the nations.

Pillow knife song (in 2021, Douban scored 8.2 points)

The ancient overhead worldview, based on the background of "the building will collapse" in the late Ming Dynasty, focuses on personal choice in the big era. One of the important roles-the scholar-born "general" Ding Wuhou, was partly modeled by Yuan Chonghuan, a historical figure.

Involving multiple dynasties

China Ancient Poetry Animation (in 2015, Douban scored 9.1 points)

It is an animated short film collection with classic ancient poetry as the theme of the story and historical allusions of Jiading Hongru giants as the outline.

If history is a group of meows (in 2018, Douban scored 8.2 points)

Adapted from the comic book of the same name, it is a historical animation based on Chinese history and other documents and materials.

Editor Wu Longzhen

Proofread Zhai Yongjun

How does Marxism understand "culture"

新时代以来,文化的作用愈发关键,文化的地位日益凸显,文化建设的任务也愈加光荣和迫切。全国宣传思想文化工作会议正式提出并系统阐述了习近平文化思想,在党的宣传思想文化事业发展史上具有里程碑意义。那么,马克思主义如何理解“文化”呢?

从文化生成看,文化具有历史性与阶级性。文化具有广义和狭义之分,广义的文化是人类创造的包括物质、精神等在内的一切文明成果,狭义的文化则特指精神文化。无论广义狭义,文化都与人息息相关,是人特有的存在方式,是人区别于动物的重要标志。那么,文化是如何形成的呢?马克思主义认为,文化作为上层建筑,最终由生产方式决定。马克思指出,“生产关系的总和构成社会的经济结构,即有法律的和政治的上层建筑竖立其上并有一定的社会意识形式与之相适应的现实基础。物质生活的生产方式制约着整个社会生活、政治生活和精神生活的过程”。而人类的生产方式会随着生产力的发展不断更迭,“手推磨产生的是封建主的社会,蒸汽磨产生的是工业资本家的社会”,生产方式的变革最终会引起人类文化的变迁,从而使文化具有历史性。另外,文化的形成需要经过长时间的积累,它是历史积淀下来的被群体所共同遵循或认可的共同的行为模式。

Culture also has class nature. Marx pointed out that "a class is the dominant material force in society, but also the dominant spiritual force in society", and "the dominant thought is only the conceptual expression of the dominant material relationship, but the dominant material relationship in the form of thought". Culture is produced by people, and people are not an abstract concept. They are always in a certain social relationship and behave as class people. Cultural forms such as legal and political thoughts, morality, literature and art, philosophy and religion created by people directly or indirectly reflect class interests, feelings and thoughts. Even though individuals can transcend class interests to some extent, even transcend time and space restrictions and create cultural works with lasting value, human culture, as a product of society, is always branded with class more or less. Lenin attached great importance to the class attribute of culture. In About Proletarian Culture, he proposed that proletarian culture and bourgeois culture are two different cultures. The proletariat cannot be separated from the foundation of traditional culture, including bourgeois culture, but it is by no means a simple inheritance and total acceptance. It needs to be transformed and innovated by Marxism, and the cultural principles of the proletariat must be implemented in it, so as to establish a real proletarian culture.

From the perspective of cultural form, culture has nationality and diversity. As a historically condensed and stable way of life, culture focuses on people’s values, attitudes towards life, behavior habits and psychological state. At first, human culture was formed by ethnic groups. Because of the different natural environments such as geography, resources and climate, there are obvious differences in people’s attitudes and lifestyles. On this basis, all ethnic groups form their own culture with their own styles and characteristics. When Mao Zedong explained the culture of new democracy in On New Democracy, he pointed out: "It belongs to our nation and has the characteristics of our nation", and "China culture should have its own form, which is the national form". Culture contains different ideological wisdom, value pursuit and aesthetic taste of all ethnic groups, which has become a unique symbol that distinguishes one nation from another.

With the change from history to world history, exchanges and mutual learning between different cultures have become increasingly frequent, and the cosmopolitan characteristics of culture have become more and more distinct. As Marx said in the communist party Declaration, "As a result of opening up the world market, the production and consumption of all countries have become cosmopolitan … The same is true for material production and spiritual production. The spiritual products of all ethnic groups have become public property. One-sidedness and limitations of the nation are becoming increasingly impossible, so many kinds of national and local literature have formed a kind of world literature. " However, the cosmopolitanism of culture does not mean that the whole human being forms a uniform culture, nor does it dispel the nationality, but the unity of diversity based on the nationality. The more national a culture is, the more cosmopolitan it is.

From the perspective of cultural function, culture has independence and reaction. On the one hand, Marx insisted on the materialistic view that "social existence determines social consciousness", on the other hand, he also saw the relative independence of culture and its reaction to the economic base. Marx pointed out in "The 18th Fog Moon in louis bonaparte" that "people create their own history, but they don’t create it at will, not under the conditions of their own choice, but under the conditions of direct encounter, established and inherited from the past. The traditions of all the dead ancestors haunt the minds of the living like nightmares, and cultural traditions are one of the important influencing factors. As a long-term accumulation of history, culture is extremely stable once it is formed. This stability is reflected in people’s beliefs, value pursuits, moral concepts, etc., and they will not change easily with the changes of external environment; As far as groups are concerned, a certain cultural pattern will dominate the development of a nation for hundreds or even thousands of years. Even if dynasties change and times change, the way of thinking and behavior habits formed in a certain cultural pattern will still play a lasting role.

As a superstructure, culture also has a dynamic reaction. Advanced, revolutionary and scientific culture plays a positive role in promoting social development, while backward, reactionary and unscientific culture hinders social development. Marx pointed out in the Economic Manuscripts of 1857-1858 that "the disintegration of a certain ideological form is enough to make the whole era fall", and Engels also wrote in his letter to Joseph Bloch that "the economic situation is the foundation, but it has an impact on the process of historical struggle and in many cases mainly determines the form of this struggle, as well as various factors of the superstructure". In today’s world, culture, as a soft power, plays an increasingly important role in the competition of comprehensive national strength, while cultural self-confidence is a "more basic, deeper and more lasting force". This is the concentrated expression of cultural reaction.

The cultural concept of Marxism is rich in connotation and profound in meaning. Only by deeply understanding Marxist cultural concept can we scientifically grasp the characteristics and laws of cultural development, which will help us to do a good job in combining the basic principles of Marxism with Chinese excellent traditional culture and truly undertake the new cultural mission in the new era.

Ten funny stories: I was caught smoking in the bathroom, and my mother was so angry that she swung her belt and beat her.

Who should control the family economic power? This is a puzzling question. Today, we are going to listen to a story about a man B and his wife. Man b confidently said that he gave his wife pocket money every month, which made people admire him. But what kind of story is hidden behind his behavior? Male B was predicted by the master to be a cow and a horse for a woman, but in the end he did it willingly for his sister. Some of his reactions to his wife also made people laugh. His daughter-in-law’s pocket money made him a little uneasy, so he secretly opened his son’s red envelope and won some money, only to find that his son always ran to the flowerpot. Finally, his girlfriend lost her ring, and he promised to buy her a new one. As a result, her girlfriend made up her mind to cry out another gold necklace. These stories make us wonder, who should control the family economic power?

Is it a man or a woman? Or, should this power be shared with each other? Please leave your opinions and suggestions. Looking back at the full text, the story of male B shows us all kinds of complicated and interesting stories behind the mastery of family economic power. In real life, the power of family economy should be jointly negotiated and decided by husband and wife, not unilaterally controlled by one party. Mutual respect and equal communication are the keys to maintaining family harmony. What do you think? My relatives and friends have been angry or surprised for some unexpected reasons. For example, some people are blamed for their impolite answers on blind date, while others lament each other’s heartlessness after divorce, but frankly admit that they put it forward by themselves. Another time, my family found me smoking in the bathroom, and I was beaten by a belt and a feather duster.

What’s more, I thought that the other party would promise me, but I was told that today is the final test. What an accident. Another time at school, I mistakenly thought someone was fighting, but it caused the other person’s anger. It was a joke. Which of the above stories do you think is the most unexpected? Leave a message and tell us! Each of these stories is full of surprises and reversals, which makes people stunned. In life, we are always full of surprises and accidents, which is also the fun of life. Whether you get along with relatives and friends or deal with various situations in your life, unexpected things may happen. In the face of these accidents, we should learn to deal with them calmly and handle every accident well, so as to enjoy the fun of life better. Do you have a similar experience?

Or what do you think and comment on the above story? Welcome to leave a message and share with us!

What is the difference between a woman who has lost her uterus and a normal woman? 4 changes, which may not be changed.

Xiaoying has often been troubled by dysmenorrhea since she was in college, but because all her female friends around her also have dysmenorrhea problems, Xiaoying didn’t care too much.

After marriage, Xiaoying felt that the symptoms of dysmenorrhea were still not relieved, especially when she was in the same room.

Although both husband and wife are trying to get pregnant, Xiaoying’s stomach has not moved for many years. Under the repeated urging of her mother-in-law, Xiaoying has no choice but to go to the hospital for examination.

Results The doctor found that her uterus was as big as a ball, and it was initially suspected that it might be a hysteromyoma.The doctor also told Xiaoying that uterine fibroids can easily lead to infertility.

Xiaoying looked up a lot of information on the Internet, and the related search words of hysteromyoma were "easy to relapse" and "incurable" … Xiaoying began to panic, and she couldn’t get pregnant in the future? Will the husband divorce himself because of this? Xiaoying couldn’t sleep well for this.

Speaking of uterine fibroids, everyone will certainly not feel strange. What is its incidence?

In the "China Expert Consensus on Diagnosis and Treatment of Uterine Myoma", it is pointed out that the probability of women of childbearing age suffering from uterine fibroids has reached 25%, and from the relevant autopsy data,More than 50% of women had uterine fibroids before their death..

Hysteromyoma is the most common benign tumor disease among women. Hysteromyoma is like a small stone growing on the endometrial wall, which not only makes the smooth uterine wall lose its contractile function and elasticity, but also easily affects women’s menstruation.

The exact cause of uterine fibroids is still unclear, but one thing is certain.Uterine leiomyoma is a hormone-dependent disease.

In particular, women with unbalanced estrogen and progesterone levels are more prone to uterine fibroids. If there are few symptoms of uterine fibroids in adolescence, there will be few new uterine fibroids after menopause.

If women are in childbearing age, hysteromyoma is a high-risk disease. At present, clinical medicine believes that this may be because during childbearing age,Estrogen and progesterone in women stimulate the proliferation and hypertrophy of hysteromyoma cells for a long time..

In addition, ovarian tumors, premature menarche and other diseases may also lead to abnormal estrogen and progesterone in women and promote the occurrence of uterine fibroids.

At the same time, if women are stressed for a long time,And have bad habits such as sedentary, staying up late, and eating irregularly., may affect the stability of female endocrine, thus causing uterine fibroids.

Although hysteromyoma is very common, if it happens, it is easy to cause certain harm to women.

For example, uterine fibroids constantly oppress the uterus, which can lead to irregular menstruation; The location where uterine fibroids grow is also easy to cause discomfort such as backache and lower abdomen swelling; In particular, uterine fibroids that grow into the uterus may even squeeze the fallopian tubes, resulting in infertility or abortion.

Some women find that there are uterine fibroids in routine physical examination, and they also have a kind of worry: if they have uterine fibroids, should they cut off the uterus?

In fact, in most cases, uterine fibroids are benign diseases, and only a few of them will become malignant.The data showed that the malignant rate of hysteromyoma was 0.4% to 0.8%..

If some women have no obvious symptoms after developing uterine fibroids, they can consider observation and regular review.

There are also women who enter perimenopausal period, because of the decline of ovarian function, the level of estrogen in the body will plummet.This will lead to the growth rate of some large uterine fibroids slowing down or stopping.Some small uterine fibroids may even disappear.

However, if there are any of the following situations, you should pay attention to it and consult a doctor as soon as possible:

  • When hysteromyoma occurs and infertility symptoms occur;
  • Without hormone replacement therapy after menopause, uterine fibroids are still growing;
  • Uterine fibroids cause menorrhagia or abnormal bleeding, or even anemia in women, or uterine fibroids oppress the digestive, urinary and nervous systems and cause a series of symptoms, and drug treatment is ineffective;
  • When women with uterine fibroids are preparing for pregnancy, when the diameter of uterine fibroids exceeds 4cm.

Therefore, women should pay more attention to their physical condition in peacetime, if it appears.Abnormal menstruation, abdominal pain, increased leucorrhea, infertility, hypoglycemia, secondary anemia.When waiting for symptoms, we should be vigilant and do relevant examinations as soon as possible to investigate the cause.

Although there are many benign uterine fibroids, if there are some uterine fibroids with high malignant degree, patients may still have to face the result of hysterectomy. What will happen to women if they lose their uterus?

1. Early menopause

After the uterus is removed, the endocrine system of women will inevitably be affected, which will also lead to the early menopause.

2. Menstruation stops

The generation of menstruation is related to the periodic hyperplasia and congestion of endometrium. If a woman has her uterus removed, this monthly physiological period will disappear and menstruation will naturally stop.

3. Infertility

The uterus is an important organ for women’s life, and hysterectomy also means that women cannot have children.

4. Loss of libido

It is still the problem that hysterectomy will lead to the decrease of estrogen. The decrease of estrogen in women is easy to reduce vaginal secretions or cause vaginal atrophy, which in turn reduces women’s sexual desire.

Of course, in addition to these physical changes, women will also face tremendous psychological pressure after hysterectomy-without the uterus, won’t they become "men"? Can I still share a room? If not, will the lover abandon himself?

In fact, all the characteristics of women are related to estrogen.The organs that women produce estrogen are mainly ovarian portal and adrenal gland.It has nothing to do with the uterus and will not become a man just because the uterus is removed.

As for the problem of sharing a room, there is no need to worry too much, because the treatment of female sexual life is mainly influenced by factors such as mental state and age.

Even if the uterus is removed, as long as women adjust their mentality, both husband and wife can communicate well and consult a psychologist when necessary, and they can have a husband and wife life that is satisfactory to both sides.

Finally, Xiao Jiu would like to remind you that hysterectomy for health does not mean that you are not perfect.

Because beauty never looks at what you have, every woman is a beautiful and independent individual. And hysterectomy will not accelerate aging or affect sexual life. You should know how to adjust your mood and mentality and believe in science.

References:

[1] Uterine fibroids "prefer" the same kind of women, and most of them have this feature. Life Times .2021-12-06

[2] "Why does a good uterus grow fibroids? All the questions you care about most are here! Tencent Medical Code. 2022-03-17

[3] "Women’s Health Care | The doctor tells you that hysterectomy is not so terrible! Guangzhou Women and Children Center. 2020-07-17

Reprinting is prohibited without the permission and authorization of the author.

Vogue

When more and more unconventional young people emerge in the streets and lanes, proudly parading through the city with carefully highlighted blue and green hairstyles; When Ma Baoguo’s Ma Jia Tai Ji Chuan spread all over the country like a clown; When a thunder resounds through the north and south of the river; When the models on the runway are wearing clothes that are close to nothing … People are amazed: fashion has appeared.

So there was this kind of report: "Shocked! There are really young people who are not fashionable! ""Still watching fake fashion collocation? No, it’s not from China! "….. Exaggerated dazzling modelling, artificial offensive personality, turn praise into derogatory words, these people often self-vulgar, self-proclaimed stand out from the crowd. Some people have questioned whether fashion means not talking about people, and wearing strange clothes has gradually begun to realize that this is not real fashion, and the fashion of this era seems to have slowly gone bad.

So, what is fashion? The dictionary defines it like this: the fashion at that time, the fashionable fashion. Nowadays, fashion is more like a benchmark, and it is the yardstick to judge whether a person is fashionable or not. What is popular is the trend. Once you fall behind this trend, congratulations, you will be given a stubborn title. In order not to be ridiculed for being old-fashioned, young people always stare at entertainment news, trying to find every little detail that can prove their advanced nature and make it carry forward.

For example, the original meaning of "ox and horse" refers to people who are willing to contribute and work hard, but the popular figure "knife elder brother" refers to it as the title of black powder, which seriously deviates from the original intention. So there was such a scene on campus: "Hey! What kind of cow and horse are you? " "Strange, isn’t cow and horse an adjective?" "This all don’t know? Forget it, there is no topic to talk about. " The person who knows left, and the person who doesn’t know immediately checked his mobile phone, suddenly realized, and immediately asked the next person: Hello! What are you? "Gradually became a bad fashion.

There are not only words, but also countless examples.

Do whatever is popular. People don’t seem to understand that this can only be called blindly following the trend and shouting loudly about their own fashion in life. So life is eroded by these so-called nouns. Fashion, in the eyes of many people, is just synonymous with the trend of the times.

But in fact, is fashion just such a superficial pursuit? Such a fashion way has a glamorous material appearance, but does it lack a deeper connotation pursuit?

There is nothing wrong with fashion, but blindly following the so-called trend vulgarizes the word fashion.

In blind pursuit, some people find the satisfaction of keeping pace with the times, but lose their own characteristics and personality. Do those unconventional shapes really suit me? Are unknown so’s derogatory words really beneficial to interpersonal communication? Did we choose fashion, or did fashion enslave us? Is this pursuit because fashion shows the temperament of the self, or just to prove that the self is fashionable? Also keep up with the trend, and then satisfy the psychological vanity?

What is fashion? I think the innovation of Chinese traditional culture is one kind.

You see, the spring flowers and the autumn moon jointly interpret the Xinxiang poems and songs of classical culture, embellishing the vicissitudes of Chinese bronze together, implying the different sounds of ancient feet and silk and bamboo, and the significance of Fengming’s welcome music. Modern people combine ancient poetry culture with popular songs, and it is easy to set off an antique fever. This kind of fashion can not only make people appreciate the golden horse in the long river of history, but also be affectionate with their children, and can better match the unique connotation of the times and bloom an attractive fragrance alone.

Fashion is still around us. Look at the green lifestyle of low-carbon people to protect the earth; Look at the travel modes chosen by carpoolers in order to save money, time and resources; Look at those people who wear chic and elegant clothes. They don’t have the exaggerated shapes needed to choose the trend, but who can say that this is not a fashion? This kind of fashion is not blindly following the trend, nor is it just the pursuit of material things. This kind of fashion is based on its full understanding of the outside world. Don’t choose the most fashionable, just choose the most suitable.

Fashion is still around us. Look at the green lifestyle of low-carbon people to protect the earth; Look at the travel modes chosen by carpoolers in order to save money, time and resources; Look at those people who wear chic and elegant clothes. They don’t have the exaggerated shapes needed to choose the trend, but who can say that this is not a fashion? This kind of fashion is not blindly following the trend, nor is it just the pursuit of material things. This kind of fashion is based on its full understanding of the outside world. Don’t choose the most fashionable, just choose the most suitable.

This is the connotation of fashion, and the real fashion should be a fashion with such connotation, with knowledge and knowledge, rather than just advocating and imitating the trend.